Health coaching companies focus on promoting wellness through personalized guidance on nutrition and fitness. These organizations range from educational institutes training future coaches to services providing direct coaching support to clients. As the health consciousness among individuals continues to rise, the industry adapts by delivering tailored programs backed by technology, aiming at sustaining long-term health improvements. Innovations such as virtual coaching and mobile applications enhance accessibility, catering to clients across various demographics. This shift not only shapes wellness journeys but also drives the demand for certified professionals conversant in both wellness strategies and relevant technologies.

The companies featured in this list vary in size and operational focus. They range from small startups to sizeable enterprises, with headquarters in cities across the United States, Canada, Germany, and beyond. Established between 1975 and 2023, each company specializes in distinct areas, including nutrition coaching, chronic disease management, and health education. With a collective reach spanning multiple countries, these organizations innovate in their offerings while addressing the growing global demand for personalized health support.

Continue reading to discover the top health coaching companies.

Top 22 Health Coaching Companies

1. Health Coach Institute

• Website: healthcoachinstitute.com
• Ownership type: Corporate
• Headquarters: Boise, Idaho, United States (USA)
• Employee distribution: United States (USA) 70%, Canada 14%, Australia 4%, Other 13%
• Latest funding: October 2023
• Founded year: 2015
• Headcount: 51-200
• LinkedIn: health-coach-institute

Health Coach Institute (HCI) is a coaching school based in Boise, Idaho, that specializes in training and certifying aspiring health and life coaches. Founded in 2015, HCI has quickly grown to become a notable player in the health coaching industry, with a focus on online programs that cater to individuals looking to make a positive impact in their own lives and the lives of others. The institute offers a range of programs, including a six-month dual certification in health and life coaching, which is accredited by the International Coach Federation. HCI prides itself on fostering a supportive community of over 35,000 students worldwide, providing resources and mentorship to help coaches succeed. Their mission is to empower individuals to create fulfilling careers while promoting health and wellness. HCI operates entirely online, making it accessible to a global audience, and emphasizes personal growth alongside professional development.

2. Metabolic Balance

• Website: metabolic-balance.com
• Ownership type: Private
• Headquarters: Isen, Bavaria, Germany
• Employee distribution: Canada 28%, United States (USA) 19%, Mexico 9%, Other 44%
• Founded year: 2002
• Headcount: 51-200
• LinkedIn: metabolic-balance

Metabolic Balance GmbH & Co. KG, founded in 2002 and based in Isen, Bavaria, Germany, specializes in personalized nutrition programs and wellness coaching. The company offers tailored diet and fitness plans designed to help individuals improve their health. By connecting clients with qualified coaches, Metabolic Balance facilitates a journey towards better nutrition and overall wellness. Their approach emphasizes the importance of individualized plans, which is increasingly sought after in the health coaching sector. With a workforce of approximately 126 employees, the company operates internationally, with a significant presence in Canada, the United States, and several countries across Europe and beyond. This global reach allows them to cater to a wide audience, enhancing their impact in the health coaching industry.

3. Future

• Website: future.co
• Ownership type: Venture Capital
• Headquarters: San Francisco, California, United States (USA)
• Employee distribution: United States (USA) 93%, India 3%, Other 4%
• Latest funding: Series C, $75.0M, February 2022
• Founded year: 2017
• Headcount: 201-500
• LinkedIn: future-research-inc

Future, founded in 2017 and based in San Francisco, California, is a personal training service that specializes in personalized fitness coaching and nutrition counseling. The company aims to provide tailored support to individuals looking to achieve their health and fitness goals through one-on-one coaching. Future's coaches are certified professionals who offer unique training styles, ensuring that clients receive exceptional support and personalization. Recently, Future has expanded its offerings by partnering with Nourish to provide personalized nutrition counseling, enhancing the overall health coaching experience. With a workforce of approximately 669 employees and a significant funding amount of $75 million raised in a Series C round in early 2022, Future is positioned as a relevant player in the health coaching industry.

4. Stronger U Nutrition

• Website: strongeru.com
• Ownership type: Private
• Headquarters: Woodbury, Minnesota, United States (USA)
• Employee distribution: United States (USA) 100%
• Founded year: 2014
• Headcount: 51-200
• LinkedIn: strongeru

Stronger U Nutrition, founded in 2014 and based in Woodbury, Minnesota, is a private nutrition coaching service that offers tailored dietary plans and one-on-one coaching. The company aims to assist individuals in achieving their health and wellness goals through personalized support. Their coaching model is built around the principles of education and accountability, enabling clients to make sustainable lifestyle changes. Stronger U Nutrition employs a team of registered dietitians and certified nutrition coaches who work closely with clients to develop customized nutrition plans. The company has cultivated a community of members who share their success stories, further enhancing its reputation in the health coaching industry. With a focus on macronutrient tracking and flexible eating, Stronger U Nutrition provides a comprehensive approach to nutrition that empowers clients to take control of their health.

5. Vida Health

• Website: vida.com
• Ownership type: Private Equity
• Headquarters: San Francisco, California, United States (USA)
• Employee distribution: United States (USA) 97%, Other 3%
• Latest funding: $28.5M, November 2023
• Founded year: 2014
• Headcount: 201-500
• LinkedIn: vida-health

Vida Health, founded in 2014 and based in San Francisco, California, is a healthcare service provider that specializes in chronic disease management and wellness coaching. The company offers personalized programs targeting diabetes, obesity, and mental health, catering to both individual consumers and organizations. Their services include health coaching, therapy, and care navigation, all aimed at improving health outcomes and reducing costs for clients. Vida Health employs a team of registered dietitians, prescribing physicians, expert coaches, and licensed therapists who work together to provide comprehensive care. The company has recently secured $28.5 million in funding, reflecting its active role in the health coaching industry and its commitment to enhancing health outcomes through innovative, technology-driven solutions.

6. OnPoint Nutrition

• Website: onpoint-nutrition.com
• Ownership type: Private
• Headquarters: Philadelphia, Pennsylvania, United States (USA)
• Employee distribution: United States (USA) 100%
• Founded year: 2014
• Headcount: 11-50
• LinkedIn: onpoint-nutrition

OnPoint Nutrition, founded in 2014 and based in Philadelphia, Pennsylvania, is a private health and wellness service provider that specializes in online nutrition coaching. The company employs a team of registered dietitians who work closely with clients to create personalized nutrition plans aimed at achieving individual health goals. Their services are designed for those looking to improve their nutrition, manage weight, or address specific health conditions. OnPoint Nutrition offers a variety of programs, including one-on-one coaching, trial sessions, and self-guided materials, allowing clients to choose the format that best suits their needs. The company has successfully assisted over 65,000 individuals in their health journeys, emphasizing long-term habit change and a positive relationship with food. Their approach is characterized by a focus on food group targets rather than calorie counting, which resonates with many clients seeking sustainable lifestyle changes.

7. Noom Inc.

• Website: noom.com
• Ownership type: Private Equity
• Headquarters: New York, New York, United States (USA)
• Latest funding: Series E-K, $540.0M, May 2021
• Founded year: 2008
• Headcount: 1001-5000
• LinkedIn: noom-inc

Noom Inc., founded in 2008 and based in New York, is a health and wellness company that operates a mobile application designed to assist users in achieving their weight loss and mental wellness goals. The app provides personalized solutions, including tools for tracking food intake, exercise, and stress management, all supported by behavioral coaching. Noom serves a broad audience, including individuals seeking to improve their health and organizations aiming to promote wellness among employees. The company has raised significant funding, totaling $540 million in its latest Series E-K round in May 2021, which underscores its growth potential and relevance in the health coaching industry. Noom's innovative approach, which combines psychological insights with practical health management tools, positions it as a noteworthy player in the health coaching sector.

8. Institute of Transformational Nutrition

• Website: transformationalnutrition.com
• Ownership type: Private
• Headquarters: United States (USA)
• Founded year: 2011
• Headcount: 11-50
• LinkedIn: institute-of-transformational-nutrition

The Institute of Transformational Nutrition (ITN) is a professional training organization based in the United States, dedicated to health coaching education. Established in 2011, ITN offers a range of certification programs designed for individuals aspiring to become health coaches. Their flagship program, the Certified Transformational Nutrition Coach (CTNC), is recognized for its comprehensive curriculum that integrates physical nutrition with mental and spiritual wellness. ITN emphasizes a personalized learning experience, providing students with one-on-one coaching and live training labs to ensure they are well-prepared for their careers. With over 30,000 graduates, ITN has made a notable mark in the health coaching industry, equipping coaches with the skills needed to succeed. The organization is committed to elevating the standards of health coaching education, making it a significant contributor to the field.

9. Pritikin Longevity Center

• Website: pritikin.com
• Ownership type: Private
• Headquarters: Miami, Florida, United States (USA)
• Employee distribution: United States (USA) 100%
• Founded year: 1975
• Headcount: 51-200
• LinkedIn: pritikin-longevity-center-spa

Pritikin Longevity Center, located in Miami, Florida, is a health and wellness retreat that has been operational since 1975. The center offers a variety of programs aimed at weight loss, lifestyle modification, and overall health enhancement. Their services are tailored to individual needs, providing personalized fitness training, nutrition education, and psychological support. Pritikin is recognized for its evidence-based approach, with results documented in over 100 peer-reviewed medical journals. The center's programs are designed to promote sustainable health changes, making it a significant entity in the health coaching industry. Pritikin also engages in community outreach through workshops and events, further solidifying its role in health education and coaching.

10. Primal Health Coach Institute

• Website: primalhealthcoach.com
• Ownership type: Private
• Headquarters: Miami Beach, Florida, United States (USA)
• Employee distribution: United States (USA) 80%, United Kingdom (UK) 13%, Canada 7%
• Founded year: 2014
• Headcount: 11-50
• LinkedIn: primal-health-coach

Primal Health Coach Institute, based in Miami Beach, Florida, is a private health coaching school that has been operational since 2014. The institute specializes in providing various certifications in health and fitness coaching, aimed at individuals aspiring to become certified coaches. Their curriculum emphasizes holistic health, fitness, and essential business skills necessary for success in the coaching industry. The institute offers a range of programs, including flagship certifications like the Primal Health Coach Certification and the Primal Fitness Coach Certification, as well as specialist and expert certifications that cover niche areas such as functional lab testing and applied ketogenic diets. With a global reach, the institute serves a diverse clientele, primarily in the United States, the United Kingdom, and Canada. Their commitment to ongoing education is evident through live webinars and workshops, ensuring that their coaches remain informed and effective in their practices.

11. Wellcoaches

• Website: wellcoachesschool.com
• Ownership type: Private
• Headquarters: Lancaster, Ohio, United States (USA)
• Employee distribution: United States (USA) 96%, Mexico 4%
• Founded year: 2002
• Headcount: 11-50
• LinkedIn: wellcoaches-corporation

Wellcoaches, based in Lancaster, Ohio, is a private coaching school that specializes in health and well-being coaching training and certification. Founded in 2002, the company has trained over 15,500 coaches across more than 50 countries, establishing a global presence in the health coaching sector. Wellcoaches offers a range of programs aimed at health professionals and aspiring coaches, focusing on evidence-based practices that facilitate sustainable health and wellness changes. Their curriculum is recognized for its rigor and effectiveness, with a notable 93.7% pass rate for students taking the National Board Exam. Wellcoaches collaborates with prominent organizations such as the American College of Sports Medicine and the American College of Lifestyle Medicine, reinforcing its position as a credible institution in the coaching field. The company also provides continuing education opportunities and a job board to support the career development of its graduates, further solidifying its role in the health coaching industry.

12. Macros Inc

• Website: macrosinc.net
• Ownership type: Private
• Headquarters: Las Vegas, Nevada, United States (USA)
• Employee distribution: United States (USA) 100%
• Founded year: 2017
• Headcount: 201-500
• LinkedIn: macros-inc

Macros Inc, founded in 2017 and based in Las Vegas, Nevada, is a private company focused on personalized fitness and nutrition coaching. With a team of approximately 62 employees, the company offers tailored coaching packages that include workout programs and nutrition plans designed to meet individual client needs. Their approach is centered on a subscription model, providing clients with continuous support and accountability throughout their health journeys. Macros Inc also features a user-friendly tracking app and various resources, such as a macro calculator and a collection of recipes, to enhance the coaching experience. The company has garnered positive feedback from clients who have successfully achieved their health goals, indicating its relevance and effectiveness in the health coaching industry.

13. Fittr

• Website: fittr.com
• Ownership type: Venture Capital
• Headquarters: Pune, Maharashtra, India
• Employee distribution: India 98%, Other 2%
• Latest funding: $3.4M, January 2024
• Founded year: 2016
• Headcount: 51-200
• LinkedIn: fittr

Fittr, founded in 2016 and based in Pune, Maharashtra, India, is a health and fitness company that specializes in personalized coaching and nutrition services. The company operates primarily through a digital platform, allowing clients to access tailored diet and workout plans that cater to their individual needs, including specific health conditions and lifestyle preferences. Fittr has built a robust community, claiming over 300,000 successful transformations and a user base of more than 3 million members. The company employs over 577 individuals, with a significant majority based in India. Recently, Fittr secured funding of approximately $3.37 million in January 2024, reflecting its growth and potential in the health coaching market. The platform also offers specialized programs for children and injury rehabilitation, further broadening its service offerings and appeal.

14. Caliber

• Website: caliberstrong.com
• Ownership type: Venture Capital
• Headquarters: New York, New York, United States (USA)
• Employee distribution: United States (USA) 93%, United Kingdom (UK) 7%
• Latest funding: Seed, $2.2M, October 2020
• Founded year: 2018
• Headcount: 51-200
• LinkedIn: caliberstrong

Caliber, founded in 2018 and based in New York, specializes in science-based fitness coaching. The company provides personalized training plans, nutrition guidance, and one-on-one video coaching aimed at helping individuals improve their body composition and overall health. With a focus on measurable results, Caliber claims that the average member sees at least a 20% improvement in body composition within three months. The company operates primarily in the United States, with a small presence in the United Kingdom. Caliber has attracted $2.2 million in seed funding, reflecting its potential for growth in the competitive health coaching market. Their commitment to data-driven fitness and tailored programs positions them as a relevant option for consumers seeking effective health coaching solutions.

15. Lark Health

• Website: lark.com
• Ownership type: Venture Capital
• Headquarters: Mountain View, California, United States (USA)
• Employee distribution: United States (USA) 95%, Mexico 2%, India 2%
• Latest funding: Series D, $100.0M, October 2021
• Founded year: 2011
• Headcount: 51-200
• LinkedIn: lark-technologies

Lark Health, founded in 2011 and based in Mountain View, California, is a health technology company that provides digital health coaching and chronic disease management services. The company offers programs such as the Diabetes Prevention Program and weight loss support, targeting individuals and partnering with businesses and health plans to enhance employee health and wellness. Lark leverages technology to deliver personalized coaching, making it easier for users to manage their health. With a workforce of around 162 employees, Lark has raised significant funding, totaling $100 million in its Series D round in October 2021. This financial backing supports their mission to improve health outcomes through innovative solutions. Lark's services are designed to be accessible, with many insurance plans covering their programs, which further broadens their reach in the health coaching market.

16. Nutritional Coaching SL

• Website: nutritionalcoaching.com
• Ownership type: Private
• Headquarters: Sitges, Catalonia, Spain
• Employee distribution: Spain 79%, United States (USA) 21%
• Founded year: 2008
• Headcount: 1-10
• LinkedIn: nutritional-coaching

Nutritional Coaching SL, founded in 2008 by Yolanda Fleta and Jaime Giménez, is a health consulting firm based in Sitges, Catalonia, Spain. The company specializes in nutritional guidance and coaching, providing a range of services including dietary consultations, personalized coaching, and sports nutrition. With a focus on helping clients develop healthier eating habits, Nutritional Coaching SL aims to improve overall wellness through tailored programs and expert support. The firm has successfully assisted over 1500 patients, showcasing its effectiveness in achieving positive health outcomes. Additionally, Nutritional Coaching SL offers services for businesses, promoting a healthier workplace environment. Their involvement in research, integrating insights from dietitians, sociologists, and psychologists, further enhances their credibility in the health coaching industry. The company operates with a small team, emphasizing a personalized approach to client interactions.

17. Online Fitness Coach, LLC

• Website: onlinefitnesscoach.com
• Ownership type: Private
• Headquarters: Lisle, Illinois, United States (USA)
• Employee distribution: Egypt 50%, United Kingdom (UK) 25%, Canada 25%
• Founded year: 2017
• Headcount: 1-10
• LinkedIn: online-fitness-coach-llc

Online Fitness Coach, LLC, based in Lisle, Illinois, is a private company founded in 2017. It operates in the health and wellness industry, providing personalized online fitness coaching and nutrition plans. The company focuses on creating customized programs that meet the unique needs of each client, helping them achieve their fitness goals effectively. With a small team of 1-10 employees, Online Fitness Coach emphasizes a one-on-one coaching approach, allowing clients to train at home or in the gym while receiving direct guidance from Coach Brian Donovan. The company has garnered attention for its client results and has built a community around its services, showcasing a commitment to improving the health and fitness of its clientele. Its online presence and engagement through social media further highlight its active role in the health coaching industry.

18. Nerd Fitness

• Website: nerdfitness.com
• Ownership type: Private
• Headquarters: Nashville, Tennessee, United States (USA)
• Employee distribution: United States (USA) 65%, Canada 35%
• Founded year: 2009
• Headcount: 11-50
• LinkedIn: nerd-fitness

Nerd Fitness, founded in 2009 by Steve Kamb, is a health and wellness service based in Nashville, Tennessee. The company specializes in online fitness coaching, offering personalized workout programs and nutritional guidance primarily for individuals with sedentary jobs who also have an interest in nerd culture. With a team of over 20 credentialed trainers, Nerd Fitness emphasizes a community-driven approach, helping clients achieve their fitness goals through tailored support. The company has garnered a significant following, with more than 300,000 monthly visitors and over 50,000 satisfied customers. Their content includes free articles and a popular newsletter, which collectively provide valuable insights into fitness and health. Nerd Fitness has been featured in notable publications such as the Washington Post and Forbes, further establishing its presence in the industry. The company operates without external funding, relying on its community and services to sustain its growth.

19. BetterMe

• Website: betterme.world
• Ownership type: Venture Capital
• Headquarters: Kyiv, Kyiv, Ukraine
• Employee distribution: Ukraine 91%, United States (USA) 3%, Other 6%
• Latest funding: Series A, January 2018
• Founded year: 2017
• Headcount: 201-500
• LinkedIn: betterme-apps

BetterMe is a wellness platform based in Kyiv, Ukraine, founded in 2017. The company specializes in health coaching and mental health services, primarily through its mobile applications. BetterMe offers personalized fitness programs, nutrition management, and various wellness activities designed to help individuals enhance their overall well-being. Their product lineup includes options like Wall Pilates, Calisthenics workouts, and Intermittent Fasting plans, catering to a wide audience looking for accessible health solutions. With a workforce of over 500 employees, the company has established itself in the consumer health and wellness sector, focusing on user-friendly and engaging fitness experiences. BetterMe's commitment to improving health outcomes through technology positions it as a relevant player in the health coaching industry.

20. Zest4life

• Website: zest4life.com
• Ownership type: Private
• Headquarters: Camberley, England, United Kingdom (UK)
• Employee distribution: United Kingdom (UK) 100%
• Founded year: 2007
• Headcount: 11-50
• LinkedIn: nutritionbusinessmentors

Zest4life, founded in 2007 and based in Camberley, England, is a private company that specializes in nutrition business mentoring and training. With a team of 12 experienced nutrition business mentors, Zest4life focuses on empowering nutrition professionals, including health coaches, nutritional therapists, and personal chefs, to successfully launch and grow their practices. The company offers a variety of services, including personalized mentoring, access to a comprehensive resource center, and health coach training. Zest4life has built a reputation for providing tailored support that addresses the unique challenges faced by nutrition practitioners. Their extensive resource library is one of the largest in the UK, providing members with valuable tools and materials to enhance their business operations. Zest4life has not reported any funding, indicating a self-sustained growth model since its inception.

21. Jenny Craig AUNZ

• Website: jennycraig.com.au
• Ownership type: Private
• Headquarters: Melbourne, Victoria, Australia
• Founded year: 1983
• Headcount: 201-500
• LinkedIn: jenny-craig-australia-new-zealand

Jenny Craig AUNZ, founded in 1983, operates out of Melbourne, Victoria, Australia. The company specializes in health coaching with a primary focus on weight loss programs. They provide structured meal plans, personal coaching, and community support, particularly aimed at women seeking to achieve their weight loss goals. Jenny Craig's methodology integrates nutrition and lifestyle coaching, empowering clients to maintain healthier lifestyles. Recently, in June 2023, the company partnered with Juniper to introduce the Weight Reset Program, which combines clinically proven treatments with health tracking and lifestyle coaching. This partnership reflects their ongoing commitment to adapt and enhance their services in the health coaching industry. With nearly 100 locations across Australia and New Zealand, Jenny Craig has supported over 100,000 women on their health journeys since 2021, showcasing their significant presence in the market.

22. A Wellness Revolution

• Website: awellnessrevolution.com
• Ownership type: Private
• Headquarters: Amsterdam, North Holland, Netherlands
• Employee distribution: Netherlands 75%, United States (USA) 12%, India 12%
• Founded year: 2018
• Headcount: 1-10
• LinkedIn: wellnessrevolution

A Wellness Revolution, founded in 2018 and based in Amsterdam, Netherlands, is a private health coaching company dedicated to training and certifying health and wellness coaches. With a small team of around 17 employees, the company emphasizes a holistic approach to wellness, integrating modern scientific insights into their coaching programs. Their curriculum includes a Board Certified Health & Wellness Course that covers essential topics such as epigenetics, neuroscience, and glycobiology, aiming to equip coaches with a comprehensive understanding of health at the cellular level. The company serves a global clientele, with a significant portion of its customer base in the Netherlands, the United States, and India. A Wellness Revolution has not reported any funding, indicating a self-sustained business model focused on education and certification in the health coaching field.

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