The electronics e-commerce platform sector focuses on digital transactions for electronic products. Companies in this industry offer a variety of items, from smartphones to home appliances, catering to tech-savvy consumers. As online shopping gains popularity, the demand for convenient, trustworthy e-commerce experiences continues to rise. Innovations such as same-day delivery and user-friendly interfaces are shaping consumer expectations. The industry is also experiencing a shift toward personalized shopping, with data analytics helping companies enhance user engagement. Growth projections suggest that e-commerce will only strengthen in the electronics category, presenting ripe opportunities for investment and expansion.

This list features 22 notable electronics e-commerce platform companies. They vary significantly in size, from small startups with under 100 employees to large enterprises like Flipkart and Mercado Livre with over 10,000 workers. Founded between 1999 and 2017, these platforms operate across several countries, including India, Pakistan, and Brazil, focusing on electronic products such as mobile devices and computing equipment. Their differing ownership structures, from venture capital-backed to family-owned, highlight varied business models and customer approaches within the sector. The specialization in electronics provides clear advantages as technology continues to dominate retail trends.

Read on to discover the top electronics e-commerce platform companies.

Top 22 Electronics E Commerce Platforms Companies

1. Flipkart

• Website: flipkart.com
• Ownership type: Venture Capital
• Headquarters: Bengaluru, Karnataka, India
• Employee distribution: India 100%
• Latest funding: $950.0M, December 2023
• Founded year: 2007
• Headcount: 10001+
• LinkedIn: flipkart

Flipkart Private Limited, founded in 2007 and based in Bengaluru, Karnataka, India, is a prominent e-commerce platform that provides a wide array of products, including consumer electronics, fashion, home essentials, groceries, and lifestyle items. The company primarily serves the Indian market and has established itself as a key competitor in the e-commerce sector. Flipkart's offerings in consumer electronics include smartphones, laptops, and various home appliances, catering to the growing demand for online shopping in India. With over 72,000 employees, Flipkart has a substantial workforce dedicated to enhancing the online shopping experience. The company has also attracted significant investment, with its latest funding round amounting to $950 million in December 2023, reflecting its ongoing relevance and potential for expansion in the e-commerce industry.

2. noon

• Website: noon.com
• Ownership type: Private
• Headquarters: Riyadh, Riyadh, Saudi Arabia
• Employee distribution: United Arab Emirates 51%, Saudi Arabia 19%, Egypt 17%, Other 13%
• Founded year: 2016
• Headcount: 5001-10000
• LinkedIn: nooncom

noon is an e-commerce platform based in Riyadh, Saudi Arabia, founded in 2016. The company operates primarily in the Middle East, with a strong presence in the UAE, Saudi Arabia, and Egypt. noon offers a wide range of products, including electronics, fashion, home goods, beauty products, and groceries. The platform is designed to provide a convenient online shopping experience, featuring free shipping, easy returns, and a user-friendly interface. In the electronics category, noon showcases a variety of products such as mobile phones, laptops, tablets, and home appliances from reputable brands like Samsung, Sony, and Apple. The company has positioned itself as a go-to destination for consumers seeking quality electronics and has implemented features like flexible payment plans to enhance customer satisfaction.

3. Daraz

• Website: daraz.com
• Ownership type: Corporate
• Headquarters: Singapore
• Employee distribution: Pakistan 47%, Bangladesh 35%, Nepal 8%, Other 10%
• Latest funding: $150.0M, May 2018
• Founded year: 2015
• Headcount: 1001-5000
• LinkedIn: daraz

Daraz is an e-commerce platform founded in 2015, headquartered in Singapore. It operates primarily through its website and mobile app, catering to individual consumers across South Asia. The company offers a broad selection of products, including electronics, fashion, home appliances, and groceries. With a workforce of over 12,000 employees, Daraz has established a strong presence in markets like Pakistan, Bangladesh, Nepal, and Sri Lanka, where it has become a go-to platform for online shopping. The company has received significant funding, amounting to $150 million, which has likely bolstered its operations and market reach. Daraz aims to provide a safe and efficient online marketplace, ensuring customers can shop from verified vendors and enjoy a hassle-free delivery experience.

4. Konga Group

• Website: konga.com
• Ownership type: Corporate
• Headquarters: Lagos, Lagos, Nigeria
• Employee distribution: Nigeria 99%, Other 1%
• Latest funding: February 2018
• Founded year: 2012
• Headcount: 1001-5000
• LinkedIn: konga-online-shopping-ltd

Konga Group, founded in 2012 and based in Lagos, Nigeria, operates as a prominent e-commerce platform. The company specializes in a broad array of products, with a strong focus on electronics, fashion, and home appliances. Konga caters to consumers seeking convenient online shopping experiences and supports third-party retailers aiming to expand their market reach. The platform features categories such as computers, phones, and various electronic devices, making it a vital resource for electronics shoppers in Nigeria. Konga also emphasizes logistics, providing services that ensure timely product delivery, which is essential for maintaining customer trust and satisfaction. With a workforce of over 1,200 employees, Konga has established itself as a key player in Nigeria's e-commerce sector, contributing to the growth of online retail in the region.

5. ShopClues

• Website: shopclues.com
• Ownership type: Corporate
• Headquarters: Gurugram, Haryana, India
• Employee distribution: India 100%
• Latest funding: October 2019
• Founded year: 2011
• Headcount: 1001-5000
• LinkedIn: shopclues

ShopClues, founded in 2011 and based in Gurugram, Haryana, India, is an online marketplace that offers a wide array of products, prominently featuring electronics. The platform serves consumers primarily in Tier II and Tier III cities, providing them with affordable shopping options. ShopClues has established itself as a budget-friendly online bazaar, with a product catalog that includes mobile phones, laptops, home appliances, and various electronic accessories. The company has built a robust community of certified merchants, empowering local sellers and enhancing the shopping experience for customers. ShopClues has not reported any recent funding, indicating a stable operational model since its last funding round in 2019. The company continues to innovate with initiatives aimed at improving customer engagement and satisfaction, such as the ShopClues Surety Program, which ensures quality checks on products.

6. Daraz.pk

• Website: daraz.pk
• Ownership type: Corporate
• Headquarters: Karachi, Sindh, Pakistan
• Latest funding: May 2018
• Founded year: 2012
• Headcount: 501-1000
• LinkedIn: daraz-pk

Daraz.pk, founded in 2012 and headquartered in Karachi, Sindh, Pakistan, operates as a prominent e-commerce platform. It offers a wide range of products, with a strong focus on electronics, fashion, home appliances, and groceries. The company aims to provide a seamless online shopping experience, featuring user-friendly navigation, customized recommendations, and efficient delivery services. Daraz.pk has established itself as a key player in the online shopping market, boasting over 15 million products available for consumers. The platform supports various payment methods, including cash on delivery and digital wallets, catering to the preferences of its customer base. With a workforce of approximately 845 employees, Daraz.pk continues to expand its reach across South Asia, including markets in Bangladesh, Sri Lanka, Myanmar, and Nepal, solidifying its position in the e-commerce industry.

7. Banggood Wholesale

• Website: banggood.com
• Ownership type: Private
• Headquarters: Guangzhou, Guangdong, China
• Employee distribution: China 84%, United States (USA) 5%, Spain 5%, Other 5%
• Founded year: 2009
• Headcount: 1001-5000
• LinkedIn: banggood-wholesale

Banggood Wholesale, founded in 2009 and based in Guangzhou, Guangdong, China, operates as an e-commerce platform that specializes in a wide array of products, with a strong emphasis on electronics. The company caters to consumers looking for budget-friendly options, providing a seamless online shopping experience. Banggood's product categories include electronics, mobile phones, audio devices, and computer accessories, among others. The platform is designed to facilitate easy navigation and offers various payment methods to enhance customer convenience. With a workforce of over 1,000 employees, the company has a significant presence in China, while also serving markets in the United States, Spain, and Portugal. Banggood has established 37 overseas warehouses, which contribute to its efficient logistics and shipping processes, ensuring timely delivery to customers worldwide. The company prioritizes quality control and customer service, offering a warranty on products and 24/7 support to address consumer inquiries.

8. Tiki

• Website: tiki.vn
• Ownership type: Private Equity
• Headquarters: Ho Chi Minh City, Ho Chi Minh, Vietnam
• Employee distribution: Vietnam 100%
• Latest funding: May 2022
• Founded year: 2010
• Headcount: 1001-5000
• LinkedIn: tiki-vn

Tiki is an e-commerce platform based in Ho Chi Minh City, Vietnam, founded in 2010. Initially starting as an online bookstore, Tiki has expanded its offerings to include a wide array of products such as electronics, fashion, and household items. The platform is designed to cater to individual consumers, providing a seamless online shopping experience characterized by fast delivery options and competitive pricing. Tiki emphasizes customer satisfaction through various promotions and a user-friendly interface. The company has established itself as a reliable source for electronics, featuring products from reputable brands and ensuring authenticity with a commitment to 100% genuine products. Tiki's logistics capabilities allow for rapid delivery, including options for same-day service, enhancing its appeal in the competitive e-commerce market.

9. HomeShopping

• Website: homeshopping.pk
• Ownership type: Private
• Headquarters: Karachi, Sindh, Pakistan
• Employee distribution: Pakistan 100%
• Founded year: 2008
• Headcount: 51-200
• LinkedIn: homeshopping-pk

HomeShopping, based in Karachi, Sindh, Pakistan, is a private e-commerce platform that has been operational since 2008. The company specializes in offering a wide range of products, with a strong focus on electronics, including mobile phones, laptops, cameras, and home appliances. HomeShopping aims to provide a convenient online shopping experience, allowing customers to purchase items from the comfort of their homes. The platform is known for its competitive pricing and commitment to customer service, which has helped it build a loyal customer base. HomeShopping also offers features such as cash on delivery and a warranty policy, ensuring customer satisfaction and trust. With a workforce of around 120 employees, the company operates entirely within Pakistan, serving customers across various cities. HomeShopping has positioned itself as a pioneer in the e-commerce industry in Pakistan, continually innovating to enhance the shopping experience for its users.

10. Mercado Livre Brasil

• Website: mercadolivre.com
• Ownership type: Private
• Headquarters: Sao Paulo, Sao Paulo, Brazil
• Employee distribution: Brazil 100%
• Founded year: 1999
• Headcount: 10001+
• LinkedIn: mercadolivre-com

Mercado Livre Brasil, founded in 1999 and headquartered in São Paulo, is a prominent e-commerce platform in Brazil. It serves as a marketplace where individuals and businesses can buy and sell a wide range of products, with a strong emphasis on electronics, clothing, and household items. The platform is designed to provide a seamless online shopping experience, supported by its payment processing service, Mercado Pago, which allows for secure and efficient transactions. With over 26,000 employees, Mercado Livre has established itself as a key player in the Brazilian e-commerce market, continually adapting to consumer needs and preferences. The company has not reported any recent funding, indicating a stable operational model that relies on its established market presence and user engagement.

11. Lazada E-Services Philippines Inc. (Operations - eLogistics)

• Website: lazada.com.ph
• Ownership type: Private
• Headquarters: Cabuyao, Calabarzon, Philippines
• Employee distribution: Philippines 88%, Indonesia 8%, Other 3%
• Founded year: 2016
• Headcount: 501-1000
• LinkedIn: lazada-philippines-operations-elogistics

Lazada E-Services Philippines Inc. is an e-commerce platform based in Cabuyao, Calabarzon, Philippines, founded in 2016. The company operates primarily as an online marketplace, offering a wide array of products, with a strong emphasis on electronics. Lazada facilitates a seamless shopping experience for consumers, featuring fast shipping options and a user-friendly mobile application. The platform is designed to cater to individual consumers, providing access to both local and international brands. Lazada's logistics operations are crucial in ensuring timely delivery and customer satisfaction. The company has built a reputation for offering authentic products, supported by partnerships with various brands and suppliers. With a workforce of over 1,600 employees, Lazada continues to expand its product offerings and improve its services to meet the growing demands of the e-commerce market in the Philippines.

12. Daraz BD

• Website: daraz.com.bd
• Ownership type: Corporate
• Headquarters: Dhaka, Dhaka, Bangladesh
• Latest funding: March 2021
• Founded year: 2014
• Headcount: 1001-5000
• LinkedIn: daraz-bd

Daraz BD, founded in 2014 and based in Dhaka, Bangladesh, operates as a prominent e-commerce platform. It offers a wide array of products, with a strong focus on electronics, fashion, beauty, and home appliances. The platform serves individual consumers by providing a convenient online shopping experience, featuring fast delivery options and a user-friendly interface. Daraz BD also allows individuals to become sellers, which enhances its marketplace capabilities and fosters a vibrant online shopping environment. The company has positioned itself as a trusted online shop in Bangladesh, ensuring that customers can shop with confidence through strict buyer protection policies. With a commitment to quality and reliability, Daraz BD aims to redefine the online shopping experience in the country, making it accessible to consumers across various regions.

13. Paytm Mall

• Website: paytmmall.com
• Ownership type: Venture Capital
• Headquarters: Bengaluru, Karnataka, India
• Employee distribution: India 98%, Other 2%
• Latest funding: $150.0M, July 2019
• Founded year: 2017
• Headcount: 501-1000
• LinkedIn: paytmmall

Paytm Mall, founded in 2017 and based in Bengaluru, Karnataka, India, is an e-commerce platform that specializes in a wide array of products, with a strong focus on electronics. The company operates under the umbrella of Paytm, a well-known digital payment and financial services provider in India. Paytm Mall offers products ranging from smartphones and laptops to home appliances, catering to the growing demand for online electronics shopping in the country. With a workforce of approximately 366 employees, the company has established itself as a notable player in the Indian e-commerce market. In July 2019, Paytm Mall secured $150 million in funding, reflecting the confidence investors have in its business strategy and market potential. The platform emphasizes a seamless shopping experience, featuring multiple payment options and a commitment to customer satisfaction, which includes secure transactions and efficient delivery services.

14. Shophive

• Website: shophive.com
• Ownership type: Private
• Headquarters: Lahore, Punjab, Pakistan
• Employee distribution: Pakistan 100%
• Founded year: 2005
• Headcount: 11-50
• LinkedIn: shophive-com

Shophive is an e-commerce retailer based in Lahore, Punjab, Pakistan, founded in 2005. The company focuses on electronics and consumer goods, providing a comprehensive online shopping experience for individual consumers. Their product range includes mobile phones, laptops, home appliances, and various accessories, catering to the needs of tech-savvy customers. Shophive emphasizes convenience through secure payment options and efficient delivery services, aiming to enhance customer satisfaction. With a workforce of 32 employees, the company operates entirely within Pakistan, reflecting its commitment to serving the local market. Shophive has not reported any funding, indicating a self-sustained business model that has allowed it to thrive in a competitive environment.

15. Jumia Kenya

• Website: jumia.co.ke
• Ownership type: Private
• Headquarters: Nairobi, Nairobi, Kenya
• Employee distribution: Kenya 100%
• Founded year: 2012
• Headcount: 201-500
• LinkedIn: jumia-kenya

Jumia Kenya, founded in 2012 and based in Nairobi, is a private e-commerce platform that specializes in a variety of product categories, including electronics, fashion, and home appliances. The company has built a reputation for providing a convenient online shopping experience, allowing consumers to browse and purchase items directly from its website. Jumia Kenya's electronics section features a wide array of products, such as phones, tablets, computing devices, and home audio systems, catering to the needs of tech-savvy consumers. With a workforce of approximately 1,397 employees, Jumia operates solely within Kenya, emphasizing its commitment to the local market. The platform has not reported any recent funding, indicating a stable operational model focused on serving its customer base effectively.

16. Jumia Côte d'Ivoire

• Website: jumia.ci
• Ownership type: Private
• Headquarters: Abidjan, Abidjan, Cote d'Ivoire (Ivory Coast)
• Employee distribution: Cote d'Ivoire (Ivory Coast) 100%
• Founded year: 2012
• Headcount: 201-500
• LinkedIn: jumia-cote-divoire-

Jumia Côte d'Ivoire, founded in 2012, is a private e-commerce platform based in Abidjan, Ivory Coast. The company specializes in offering a wide array of products, prominently featuring electronics, home appliances, and fashion items. Jumia provides a user-friendly online shopping experience, allowing consumers to purchase goods conveniently from their homes. The platform includes categories such as TVs, smartphones, and various electronic accessories, catering to the growing demand for technology in the region. Jumia Côte d'Ivoire operates solely within the Ivorian market, focusing on local consumers and their specific needs. The company has established itself as a key player in the e-commerce space, particularly in electronics, by partnering with numerous brands and ensuring a reliable shopping experience for its users.

17. Kilimall - Affordable Online Shopping

• Website: kilimall.co.ke
• Ownership type: Venture Capital
• Headquarters: Nairobi, Nairobi, Kenya
• Employee distribution: Kenya 86%, China 12%, Other 1%
• Latest funding: Series B, $6.0M, December 2020
• Founded year: 2014
• Headcount: 201-500
• LinkedIn: kilimall-international-limited

Kilimall - Affordable Online Shopping is an online retail platform based in Nairobi, Kenya, founded in 2014. The company aims to provide a convenient shopping experience for consumers by offering a wide array of products, with a strong emphasis on electronics such as smartphones, laptops, and home appliances. Kilimall has established itself as a significant player in the Kenyan e-commerce market, catering to a growing customer base that seeks easy access to various goods. The company has received funding, including a Series B round in December 2020, which totaled $6 million. This financial backing reflects confidence in Kilimall's business strategy and its potential for expansion in the competitive online shopping sector.

18. Eros Group

• Website: erosgroup.ae
• Ownership type: Family Owned
• Headquarters: Dubai, Dubai, United Arab Emirates (UAE)
• Founded year: 1967
• Headcount: 1001-5000
• LinkedIn: eros-group

Eros Group, founded in 1967, is a family-owned business based in Dubai, UAE. The company specializes in the distribution and retail of consumer electronics, home appliances, and IT products. With a robust logistics network, Eros Group serves both individual consumers and businesses, ensuring efficient delivery and customer satisfaction. They operate 15 retail stores and have established partnerships with over 13 international brands, including Samsung and Huawei. Eros Group has expanded its reach beyond the UAE, serving select markets in the MENA region. Their e-commerce platform complements their physical stores, providing customers with a seamless shopping experience. The company has received various awards for its service and operational excellence, reflecting its commitment to quality and customer delight.

19. iShopping

• Website: ishopping.pk
• Ownership type: Private
• Headquarters: Karachi, Sindh, Pakistan
• Employee distribution: Pakistan 100%
• Founded year: 2010
• Headcount: 51-200
• LinkedIn: ishopping-pk

iShopping.pk, founded in 2010 and based in Karachi, Sindh, Pakistan, operates as a private e-commerce platform. The company specializes in a wide range of products, with a strong emphasis on electronics, including mobile phones, laptops, gaming consoles, and home appliances. iShopping.pk aims to provide a convenient online shopping experience, allowing customers to browse and purchase products from the comfort of their homes. They offer various payment options, including cash on delivery, which is particularly appealing in the Pakistani market. The platform features products from well-known brands such as Apple, Samsung, and Xiaomi, among others. iShopping.pk has established itself as a reliable source for consumers seeking electronics and other goods, contributing to the growth of e-commerce in Pakistan.

20. Jumia Maroc

• Website: jumia.ma
• Ownership type: Private
• Headquarters: Casablanca, Casablanca-Settat, Morocco
• Employee distribution: Morocco 100%
• Founded year: 2012
• Headcount: 501-1000
• LinkedIn: jumia-maroc

Jumia Maroc, founded in 2012 and based in Casablanca, is a prominent e-commerce platform in Morocco. It operates as a private entity with a workforce of approximately 746 employees. Jumia Maroc provides a comprehensive online shopping experience, offering a wide range of products that include electronics, home goods, fashion, and groceries. The platform facilitates transactions between consumers and sellers, making it a vital part of the Moroccan retail ecosystem. Jumia Maroc is part of a larger network that spans several African countries, which allows it to leverage regional insights and logistics capabilities. The company has not reported any recent funding, indicating a stable operational model focused on organic growth and market penetration.

21. Best Buy Canada

• Website: bestbuy.ca
• Ownership type: Private
• Headquarters: Vancouver, British Columbia, Canada
• Employee distribution: Canada 100%
• Founded year: 2001
• Headcount: 10001+
• LinkedIn: best-buy-canada

Best Buy Canada, based in Vancouver, British Columbia, is a prominent consumer electronics retailer that operates under the umbrella of Best Buy Co., Inc. Founded in 2001, the company has grown to employ over 4,000 individuals across Canada. Best Buy Canada offers a comprehensive selection of products, including computers, mobile devices, home appliances, and entertainment technology. The company serves a broad customer base, including individual consumers and businesses, providing them with the latest technology solutions and services. Their online platform is designed to facilitate easy shopping, featuring categories that range from smart home devices to gaming consoles. Best Buy Canada also emphasizes customer support through services like Geek Squad, which assists with tech-related issues, and a trade-in program that encourages sustainable practices. This focus on service and sustainability positions Best Buy Canada as a relevant player in the electronics e-commerce industry.

22. Lazada Logistics Malaysia

• Website: lazada.com.my
• Ownership type: Private
• Headquarters: Subang Jaya, Kuala Lumpur, Malaysia
• Employee distribution: Malaysia 93%, Indonesia 6%
• Founded year: 2016
• Headcount: 501-1000
• LinkedIn: lazada-elogistics-malaysia

Lazada Logistics Malaysia, established in 2016, operates as a private e-commerce platform based in Subang Jaya, Kuala Lumpur. The company is part of Lazada, which is known for its extensive product offerings that include electronics, fashion, home appliances, and more. Lazada Logistics Malaysia aims to provide consumers with a convenient online shopping experience, featuring services such as order tracking and a user-friendly mobile app. The platform is particularly focused on electronics, showcasing a wide range of products from top brands. With a strong presence in Malaysia and a growing footprint in Southeast Asia, Lazada is committed to enhancing its product range and improving customer service. The company has not reported any recent funding, indicating a stable operational model without external financial influences.

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