The dolls and accessories companies industry focuses on creating toys that spark imagination and creativity in children. These companies design a variety of dolls, plush toys, and accessories that cater to various age groups, promoting educational play and emotional development. With a growing trend towards personalization and eco-friendly materials, the industry is increasingly looking to connect with consumers through sustainable practices and unique storytelling. Insights show that consumers are leaning toward brands that offer a balance of quality, emotional engagement, and social responsibility in their toy choices, paving the way for innovation in product design and marketing strategies.


This list features 22 notable dolls and accessories companies, varying in size from small startups to large corporations. Companies like American Girl and MGA Entertainment have strong U.S. roots, while others, such as Corolle SAS from France, highlight global perspectives. Founded between the 1940s and 2010s, these businesses specialize in diverse categories, including educational playsets and customizable dolls, targeting both children and collectors.


Continue reading to discover the top dolls and accessories companies.


Top 22 Dolls And Accessories Companies


1. American Girl

  • Website: americangirl.com
  • Ownership type: Private
  • Headquarters: Middleton, Wisconsin, United States (USA)
  • Employee distribution: United States (USA) 100%
  • Founded year: 1986
  • Headcount: 1001-5000
  • LinkedIn: american-girl

American Girl, based in Middleton, Wisconsin, is a private company that has carved out a niche in the toy industry since its inception in 1986. The company focuses on dolls and related products, offering a variety of options that include historical characters, customizable dolls, and themed accessories. Their products are designed to be educational and engaging, appealing primarily to children and their parents. American Girl also provides a range of books that accompany their dolls, enriching the storytelling aspect of their brand. With a workforce of over 1,000 employees, the company operates both online and through physical retail locations across major U.S. cities, creating a multi-channel shopping experience. Their commitment to quality and storytelling has fostered a loyal customer base, making them a significant player in the dolls and accessories market.


2. Corolle SAS

  • Website: corolle.com
  • Ownership type: Corporate
  • Headquarters: Langeais, Centre-Val De Loire, France
  • Employee distribution: France 100%
  • Latest funding: January 2018
  • Founded year: 1979
  • Headcount: 11-50
  • LinkedIn: corolle-s-a-s-

Corolle SAS, based in Langeais, France, is a toy manufacturer that has been crafting dolls and plush toys since its inception in 1979. The company is dedicated to creating high-quality products that foster emotional connections and imaginative play among children. Corolle's product range includes customizable dolls, plush toys, and a variety of accessories designed for different age groups, starting from birth and extending to older children. The brand emphasizes the importance of play in child development, offering items that not only entertain but also encourage nurturing behaviors. Corolle's toys are known for their attention to detail, with a design philosophy that incorporates elements of fashion and child-friendly aesthetics. The company operates entirely within France and has built a loyal customer base through its commitment to quality and safety. Corolle's products are often seen as cherished items that can be passed down through generations, reinforcing their emotional value in the lives of families.


3. MGA Entertainment

  • Website: mgae.com
  • Ownership type: Corporate
  • Headquarters: Los Angeles, California, United States (USA)
  • Employee distribution: United States (USA) 56%, Hong Kong S.A.R 9%, United Kingdom (UK) 8%, Other 27%
  • Latest funding: November 2022
  • Founded year: 1979
  • Headcount: 1001-5000
  • LinkedIn: mga-entertainment

MGA Entertainment, based in Los Angeles, California, is a prominent toy manufacturer and retailer that specializes in the design and production of dolls and collectibles. Founded in 1979, the company has built a reputation for creating high-quality toys that inspire creativity and emotional development among children. Their product range includes the well-known BABY born® doll brand, which has been a trusted choice for parents and beloved by children for over 30 years. MGA also offers MGA's Miniverse, a line that encourages imaginative play through mini collectibles. The company is dedicated to producing toys that not only entertain but also foster empathy and imaginative play. With a workforce of over 1,200 employees, MGA operates globally, with a significant presence in the United States and other countries. Their commitment to innovation and quality positions them as a relevant player in the dolls and accessories market.


4. KidKraft

  • Website: kidkraft.com
  • Ownership type: Private Equity
  • Headquarters: Plano, Texas, United States (USA)
  • Employee distribution: United States (USA) 73%, China 14%, Netherlands 14%
  • Latest funding: July 2015
  • Founded year: 1968
  • Headcount: 201-500
  • LinkedIn: kidkraft

KidKraft, founded in 1968 and based in Plano, Texas, is a private equity-owned company that specializes in manufacturing toys and children's furniture. The company is well-known for its high-quality dollhouses, doll furniture, and various accessories that enhance imaginative play for children. KidKraft's product offerings extend beyond dolls to include play kitchens, outdoor playsets, and a range of kids' furniture, making them a significant player in the children's toy market. Their commitment to creating engaging and durable products has made them a trusted choice for parents. With a workforce of approximately 133 employees, KidKraft operates primarily in the United States, with additional presence in China and the Netherlands. The company has not reported any recent funding, indicating a stable operational model focused on consumer sales.


5. Mattel, Inc.

  • Website: mattel.com
  • Ownership type: Private
  • Headquarters: El Segundo, California, United States (USA)
  • Employee distribution: United States (USA) 60%, Mexico 8%, China 5%, Other 27%
  • Founded year: 1945
  • Headcount: 10001+
  • LinkedIn: mattel

Mattel, Inc., founded in 1945 and headquartered in El Segundo, California, is a prominent toy manufacturer known for its extensive range of products, including dolls, action figures, and collectibles. The company primarily targets children and collectors, aiming to foster creativity and play through its offerings. Mattel's portfolio includes well-known brands such as Barbie, American Girl, and Hot Wheels. The company actively collaborates with various media franchises, which not only enhances its product lines but also keeps them relevant in a competitive market. Recent initiatives include the launch of eco-friendly dolls made from recycled materials and culturally inspired collections, showcasing their commitment to innovation and social responsibility. With a workforce of over 11,000 employees, Mattel maintains a significant presence in the toy industry, with a notable distribution of its workforce across the United States, Mexico, and Asia.


6. JC Toys

  • Website: jctoys.com
  • Ownership type: Private
  • Headquarters: Miami, Florida, United States (USA)
  • Employee distribution: United States (USA) 58%, Hong Kong S.A.R 21%, Spain 21%
  • Founded year: 1993
  • Headcount: 201-500
  • LinkedIn: jc-toys

JC Toys Group Inc., based in Miami, Florida, is a private toy manufacturer and retailer that has been in operation since 1993. The company specializes in creating realistic baby dolls and a wide range of accessories designed to enhance imaginative play for children. Their product lineup includes various types of dolls, such as play dolls, boutique dolls, and reborn dolls, along with doll clothing and accessories like strollers and care sets. JC Toys primarily sells its products through its online store, allowing them to cater directly to consumers. The company employs a workforce of around 19 people and has a global presence, with employees distributed across the United States, Hong Kong, and Spain. Their focus on quality and realistic designs has garnered positive customer feedback, indicating a strong position in the market.


7. Divertoys Indústria e Comércio Ltda.

  • Website: divertoys.com.br
  • Ownership type: Private
  • Headquarters: Laranjal Paulista, Sao Paulo, Brazil
  • Employee distribution: Brazil 94%, Colombia 6%
  • Founded year: 2007
  • Headcount: 201-500
  • LinkedIn: divertoys

Divertoys Indústria e Comércio Ltda., founded in 2007 and based in Laranjal Paulista, São Paulo, Brazil, is a private toy manufacturer and retailer. The company employs between 201 and 500 people and primarily targets parents and guardians seeking quality toys for children. Their product offerings include a wide array of toys, with a significant focus on dolls and accessories, such as the 'Diver New Born' series, which features lifelike baby dolls complete with accessories for nurturing play. Divertoys operates mainly through its online store, making it accessible to a broader audience. The company also has a presence in Colombia, indicating some level of international reach. With a commitment to quality and a clear focus on the children's toy market, Divertoys is positioned as a relevant player in the industry.


8. Maileg

  • Website: maileg.com
  • Ownership type: Private
  • Headquarters: Herning, Denmark
  • Employee distribution: Denmark 55%, United States (USA) 26%, Germany 16%, Other 3%
  • Founded year: 1999
  • Headcount: 11-50
  • LinkedIn: maileg

Maileg Aps, founded in 1999 and based in Herning, Denmark, is a toy manufacturer and retailer that specializes in unique children's toys and accessories. The company offers a wide range of products, including charming mice, bunnies, and dollhouses, appealing to parents and gift-givers who seek high-quality items for children. Maileg's products are characterized by their whimsical designs and attention to detail, which resonate well with both children and adults. The company primarily sells its products through its online store, ensuring direct access to its offerings for customers across Europe and beyond. With a workforce of around 58 employees, Maileg has established a solid presence in the toy industry, particularly in the United States, Germany, and the United Kingdom, reflecting its international appeal. The company has not reported any funding, indicating a self-sustained growth model.


9. Ty

  • Website: ty.com
  • Ownership type: Private
  • Headquarters: Oak Brook, Illinois, United States (USA)
  • Employee distribution: United States (USA) 87%, United Kingdom (UK) 5%, Australia 3%, Other 5%
  • Founded year: 1986
  • Headcount: 201-500
  • LinkedIn: ty-inc.

Ty Inc., founded in 1986 and based in Oak Brook, Illinois, is a toy manufacturer specializing in plush toys. The company is best known for its iconic Beanie Babies and Beanie Boos, which have captured the hearts of children and collectors alike. Ty's product range includes various stuffed animals, such as Beanie Bundles, Squishy Beanies, and Puffies, each designed to evoke joy and nostalgia. The company operates primarily through its online store, providing direct access to its products and ensuring a seamless shopping experience for consumers. Ty has established itself as a significant player in the plush toy market, continuously innovating and expanding its offerings to meet consumer demand. With a workforce of around 500 employees, Ty remains a notable entity in the toy industry, focusing on creating memorable experiences through its plush creations.


10. Distroller

  • Website: distroller.com
  • Ownership type: Private
  • Headquarters: Álvaro Obregón, Mexico City, Mexico
  • Employee distribution: Mexico 90%, Spain 6%, United States (USA) 4%
  • Founded year: 2004
  • Headcount: 201-500
  • LinkedIn: distroller.-amparin-s.a.-d

Distroller, founded in 2004 and based in Álvaro Obregón, Mexico City, is a private toy retailer that specializes in imaginative and colorful toys aimed at children. The company has carved out a niche in the market with a wide array of products, particularly dolls and playsets, which cater to families seeking engaging and playful options for their children. Distroller operates primarily through its online store, allowing direct access to consumers. The company employs between 201 and 500 people, with a significant majority of its workforce based in Mexico. Distroller's product lines, such as 'Neonatos', 'Chamoy y Amiguis', and 'Chikiti Pun Taun', showcase their focus on dolls and accessories, making them a relevant player in this industry.


11. Kidrobot

  • Website: kidrobot.com
  • Ownership type: Private
  • Headquarters: Broomfield, Colorado, United States (USA)
  • Employee distribution: United States (USA) 100%
  • Founded year: 2002
  • Headcount: 51-200
  • LinkedIn: kidrobot

Kidrobot, founded in 2002 and based in Broomfield, Colorado, is a private retail company that specializes in designer art toys and collectibles. The company has carved out a unique space in the toy industry by offering a wide range of products, including plush figures, art toys, and accessories that appeal to collectors and pop culture enthusiasts. Kidrobot operates an online store, providing direct access to its products, which often feature collaborations with renowned artists and popular franchises. Their offerings include iconic lines such as Dunny, Munny, and Labbit, which have become staples in the designer toy community. Kidrobot's commitment to creativity and artistic expression has allowed it to maintain relevance in a competitive market, attracting a dedicated customer base.


12. Bandai Sas

  • Website: bandai.fr
  • Ownership type: Private
  • Headquarters: Fontaines-Sur-Saône, Auvergne-Rhône-Alpes, France
  • Employee distribution: France 74%, Japan 15%, Germany 6%, Other 6%
  • Founded year: 1950
  • Headcount: 51-200
  • LinkedIn: bandaifr

Bandai Sas, founded in 1950 and based in Fontaines-Sur-Saône, Auvergne-Rhône-Alpes, France, is a private toy manufacturer and retailer. The company has carved out a niche in the toy industry, focusing on a wide array of products that include action figures, dolls, and model kits. Bandai caters primarily to children aged 3 to 14 years, offering toys that encourage creativity and imaginative play. Their online platform allows customers to explore and purchase a variety of products, including well-known lines such as Monchhichi and Miraculous Ladybug dolls. Bandai's commitment to quality and engaging play experiences has helped them maintain relevance in the competitive toy market.


13. Far Out Toys, INC

  • Website: farouttoysinc.com
  • Ownership type: Private
  • Headquarters: El Segundo, California, United States (USA)
  • Employee distribution: United States (USA) 100%
  • Founded year: 2017
  • Headcount: 11-50
  • LinkedIn: farouttoys

Far Out Toys, INC, based in El Segundo, California, is a private toy manufacturer and retailer that specializes in creating innovative and trend-driven products for children. Founded in 2017, the company has quickly made a name for itself in the toy industry, particularly with its fashion dolls, games, and collectibles. Far Out Toys operates with a vertically integrated model, which includes in-house design, manufacturing, and marketing. This allows them to respond swiftly to market trends and consumer demands. Their flagship doll line, Glo-Up Girls, is inspired by the popular #GlowUp movement on social media, showcasing their ability to connect with contemporary cultural trends. Additionally, the company engages with a community of over 20,000 toy testers through their FunLab initiative, which informs their product development and marketing strategies. Far Out Toys also collaborates with various licensing partners to enhance their product offerings, further solidifying their presence in the global toy market.


14. Trudi S.p.A.

  • Website: trudi.com
  • Ownership type: Private
  • Headquarters: Tarcento, Friuli-Venezia Giulia, Italy
  • Employee distribution: Italy 100%
  • Founded year: 1954
  • Headcount: 11-50
  • LinkedIn: trudi-spa

Trudi S.p.A., founded in 1954 and based in Tarcento, Friuli-Venezia Giulia, Italy, is a private company that specializes in the manufacture and retail of plush and wooden toys. The company offers a wide array of products, prominently featuring teddy bears and dolls, alongside educational toys. Trudi's commitment to quality and creativity is evident in their extensive collections, which appeal to parents and gift-givers alike. They operate an online store, making their products accessible to a broader audience. With a workforce of around 55 employees, Trudi remains focused on the Italian market, ensuring that their offerings resonate with local consumers. Their long history in the toy industry underscores their experience and dedication to creating engaging products for children.


15. Schylling Inc.

  • Website: schylling.com
  • Ownership type: Private Equity
  • Headquarters: North Andover, Massachusetts, United States (USA)
  • Employee distribution: United States (USA) 100%
  • Latest funding: August 2013
  • Founded year: 1975
  • Headcount: 51-200
  • LinkedIn: schylling-associates

Schylling Inc., founded in 1975 and based in North Andover, Massachusetts, is a toy manufacturer and retailer that specializes in products designed for children's play and development. The company offers a wide range of toys, including dolls, arts & crafts, and educational games, catering primarily to parents and caregivers. Schylling is dedicated to creating engaging play experiences that stimulate children's imaginations and support their development. Their product line includes various dolls, from classic designs to contemporary trends, ensuring they meet the evolving preferences of children and their families. Schylling's focus on quality and nostalgic elements in their toys reflects their commitment to fostering lasting memories for children. With a workforce of around 69 employees, Schylling operates solely in the United States, emphasizing its local presence in the toy industry.


16. Jellycat

  • Website: jellycat.com
  • Ownership type: Private
  • Headquarters: London, England, United Kingdom (UK)
  • Employee distribution: United Kingdom (UK) 67%, United States (USA) 19%, Indonesia 3%, Other 11%
  • Founded year: 1999
  • Headcount: 51-200
  • LinkedIn: jellycat

Jellycat, founded in 1999 and based in London, is a prominent toy manufacturer and retailer known for its soft toys and home décor. The company has carved out a niche in the toy industry with its whimsical and original designs, appealing to a wide audience that includes both children and adult collectors. Jellycat's product range includes plush toys, books, and accessories, all crafted from high-quality materials that emphasize comfort and joy. Over the years, Jellycat has introduced various collections, such as the popular Bashful Bunnies and Amuseables, which showcase their creativity and commitment to quality. Operating globally, Jellycat distributes its products through discerning toy and gift shops, both online and offline, ensuring that their unique offerings reach customers around the world.


17. Novabrink


Novabrink, founded in 1988 and based in Lauro De Freitas, Bahia, Brazil, is a private manufacturer specializing in toys and costumes. The company has a workforce of approximately 171 employees and operates primarily within Brazil. Novabrink offers a wide array of products, including dolls, action figures, and costumes, catering to children and families seeking quality entertainment options. Their portfolio includes popular brands such as Disney, Baby Brink, and Harry Potter, showcasing their ability to collaborate with major franchises. The company emphasizes safety and creativity, ensuring that all products meet Brazilian safety standards. With over 40 years of experience in the toy industry, Novabrink has built a reputation for innovation and quality, making it a notable player in the dolls and accessories market.


18. Cotiplás Brinquedos

  • Website: cotiplas.com.br
  • Ownership type: Private
  • Headquarters: Laranjal Paulista, Sao Paulo, Brazil
  • Employee distribution: Brazil 100%
  • Founded year: 1982
  • Headcount: 501-1000
  • LinkedIn: cotiplas

Cotiplás Brinquedos, established in 1982 in Laranjal Paulista, São Paulo, Brazil, is a prominent toy manufacturer specializing in a wide range of products, including dolls and puzzles. The company targets families and children, ensuring that their toys are safe and engaging, fostering imaginative play. With a workforce of approximately 500 to 1000 employees, Cotiplás has grown significantly since its inception, adapting to market demands and expanding its product lines. Their online store allows customers to easily browse and purchase items, enhancing their market presence. Cotiplás is known for its commitment to quality and creativity, which resonates well with consumers looking for reliable and enjoyable toys for their children.


19. Doudou Et Compagnie

  • Website: doudouetcompagnie.com
  • Ownership type: Private
  • Headquarters: Issy-Les-Moulineaux, Île-De-France, France
  • Employee distribution: France 95%, Spain 5%
  • Founded year: 1999
  • Headcount: 51-200
  • LinkedIn: doudouetcompagnie

Doudou Et Compagnie, based in Issy-Les-Moulineaux, Île-De-France, France, is a private toy manufacturer established in 1999. The company specializes in creating soft toys and dolls, primarily targeting infants and young children. Their product offerings include a variety of plush toys, puppets, and baby accessories, making them a notable player in the children's toy market. Doudou Et Compagnie operates an online store, facilitating direct sales to consumers and enhancing their market reach. The company is committed to quality and safety, ensuring that their products meet the essential needs of children. With a workforce of approximately 65 employees, the company has a strong presence in France and a growing footprint in Spain. Their brand, Jolijou, focuses on soft, lightweight dolls, further showcasing their dedication to creating comforting and safe toys for children.


20. Creative Education of Canada


Creative Education of Canada, known for its Great Pretenders brand, is a retail company based in Point Edward, Ontario, Canada. Founded in 1989, the company specializes in children's costumes and accessories, aiming to inspire creativity and imaginative play among children. Their product lineup includes a variety of dress-up costumes, jewelry, and party supplies, as well as a selection of dolls. Great Pretenders operates primarily through online sales, catering to consumers who seek high-quality, imaginative play items. The company prides itself on its commitment to local manufacturing, producing a portion of its dress-up range in Canada, which reflects its dedication to supporting the local economy. With a workforce that is predominantly female, the company also emphasizes empowerment and creativity in its mission.


21. Everyest Corporation

  • Website: everyest.com
  • Ownership type: Private
  • Headquarters: Shenzhen, Guangdong, China
  • Employee distribution: China 100%
  • Founded year: 1987
  • Headcount: 11-50
  • LinkedIn: everyest-corporation

Everyest Corporation, based in Shenzhen, Guangdong, China, has been a prominent player in the doll manufacturing sector since its establishment in 1987. With a workforce of around 21 employees, the company specializes in custom doll design and production, catering primarily to businesses in the toy industry. Their product range includes American Girl Dolls, Reborn Baby Dolls, and various doll accessories, showcasing their ability to meet specific design and manufacturing needs. Everyest Corporation prides itself on using safe materials that comply with national safety standards, ensuring the quality and safety of their products for children. The company operates as a B2B manufacturer, focusing on providing tailored solutions and has built a reputation for high-quality craftsmanship over its 37 years in the industry.


22. Depesche Vertrieb GmbH & Co. KG

  • Website: depesche.com
  • Ownership type: Private
  • Headquarters: Geesthacht, Schleswig-Holstein, Germany
  • Employee distribution: Germany 62%, France 26%, Belgium 6%, Other 6%
  • Founded year: 1985
  • Headcount: 201-500
  • LinkedIn: depesche-vertrieb-gmbh-%26-co.-kg

Depesche Vertrieb GmbH & Co. KG, founded in 1985 and based in Geesthacht, Germany, is a private company that specializes in the manufacture and retail of toys and gifts aimed at children. With a workforce of around 320 employees, the company has established itself as a notable player in the toy industry. Depesche offers a wide array of products under various brands, including TOPModel, Miss Melody, and Ylvi, which cater to children's interests in fashion, creativity, and fantasy. The company is dedicated to inspiring creativity in children through its products, which range from dolls and plush toys to stationery and accessories. Each year, Depesche develops approximately 500 new products, ensuring a fresh and engaging selection for consumers and retailers alike. Their focus on quality and detail is evident in their design process, which involves a team of illustrators and product developers who strive to create appealing and safe toys for children. Depesche's products are distributed across Europe and beyond, reaching children in 47 countries.



Dolls And Accessories Insights: Key Companies


CompanyHeadquarterSizeFoundedOwnership
American GirlMiddleton, Wisconsin, United States (USA)1001-50001986Private
Corolle SASLangeais, Centre-Val De Loire, France11-501979Corporate
MGA EntertainmentLos Angeles, California, United States (USA)1001-50001979Corporate
KidKraftPlano, Texas, United States (USA)201-5001968Private Equity
Mattel, Inc.El Segundo, California, United States (USA)10001+1945Private
JC ToysMiami, Florida, United States (USA)201-5001993Private
Divertoys Indústria e Comércio Ltda.Laranjal Paulista, Sao Paulo, Brazil201-5002007Private
MailegHerning, Denmark11-501999Private
TyOak Brook, Illinois, United States (USA)201-5001986Private
DistrollerÁlvaro Obregón, Mexico City, Mexico201-5002004Private
KidrobotBroomfield, Colorado, United States (USA)51-2002002Private
Bandai SasFontaines-Sur-Saône, Auvergne-Rhône-Alpes, France51-2001950Private
Far Out Toys, INCEl Segundo, California, United States (USA)11-502017Private
Trudi S.p.A.Tarcento, Friuli-Venezia Giulia, Italy11-501954Private
Schylling Inc.North Andover, Massachusetts, United States (USA)51-2001975Private Equity
JellycatLondon, England, United Kingdom (UK)51-2001999Private
NovabrinkLauro De Freitas, Bahia, Brazil201-5001988Private
Cotiplás BrinquedosLaranjal Paulista, Sao Paulo, Brazil501-10001982Private
Doudou Et CompagnieIssy-Les-Moulineaux, Île-De-France, France51-2001999Private
Creative Education of CanadaPoint Edward, Ontario, Canada11-501989Private
Everyest CorporationShenzhen, Guangdong, China11-501987Private
Depesche Vertrieb GmbH & Co. KGGeesthacht, Schleswig-Holstein, Germany201-5001985Private


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