The cruise travel agents in California play a vital role in vacation planning, connecting travelers to the best cruise options across the globe. With a focus on personalized service, these agencies cater to various travel preferences, whether it’s luxurious ocean cruises or intimate river journeys. As the industry trends towards personalized experiences, companies are enhancing technology use to provide better customer support and tailored recommendations. Growth is further propelled by the increasing demand for cruise services, highlighted by the rising number of dedicated cruise lines and specialty cruises that focus on unique themes and experiences.


This list features 22 notable cruise travel agents based in California, ranging in size from small teams of 1-10 employees to larger firms with up to 500 staff members. With foundations dating back to 1947, these companies exhibit a rich history in the travel sector. They specialize in vacation planning and booking services, providing clients with tailored cruise and travel packages. Headquartered in key locations like Los Angeles, San Jose, and Santa Barbara, many of these agencies have strong ties with major cruise lines, ensuring access to the best offers and experiences.


Continue reading to discover top cruise travel agents in California.


Top 22 Cruise Travel Agents Companies in California


1. All Cruise Travel

  • Website: allcruise.com
  • Ownership type: Private
  • Headquarters: San Jose, California, United States (USA)
  • Employee distribution: United States (USA) 100%
  • Founded year: 1984
  • Headcount: 1-10
  • LinkedIn: all-cruise-travel-and-tours

All Cruise Travel, founded in 1984 and based in San Jose, California, is a travel agency that specializes in cruise and vacation planning. With a dedicated team of travel consultants, the company offers personalized services to help individuals and families create memorable travel experiences. All Cruise Travel has consistently received Top Producer awards from major cruise lines, highlighting their expertise and strong relationships within the industry. Their offerings include cruise searches, vacation bookings, hotel reservations, and specialized group travel options. The agency promotes various themed cruises and has a reputation for providing knowledgeable and friendly assistance to clients. Their commitment to customer satisfaction is reflected in numerous positive testimonials from satisfied travelers.


2. Pleasant Holidays

  • Website: pleasantholidays.com
  • Ownership type: Private
  • Headquarters: Los Angeles, California, United States (USA)
  • Employee distribution: United States (USA) 97%, Other 3%
  • Founded year: 1959
  • Headcount: 201-500
  • LinkedIn: pleasant-holidays

Pleasant Holidays is a private travel agency based in Los Angeles, California, founded in 1959. With a workforce of approximately 292 employees, the company specializes in vacation packages, travel-related services, and notably, cruises. They cater to a wide range of travelers by offering all-inclusive packages, vacation rentals, and tailored travel experiences. Their website highlights a dedicated section for cruises, showcasing their commitment to this area of travel. Pleasant Holidays aims to simplify the travel planning process, making it easier for customers to book memorable vacations. Their extensive experience in the industry positions them as a relevant player in the cruise travel market.


3. Avoya Travel

  • Website: avoyatravel.com
  • Ownership type: Private Equity
  • Headquarters: San Marcos, California, United States (USA)
  • Employee distribution: United States (USA) 100%
  • Latest funding: November 2021
  • Founded year: 1960
  • Headcount: 51-200
  • LinkedIn: avoya-travel-careers

Avoya Travel, founded in 1960 and based in San Marcos, California, is a private equity-owned travel agency that specializes in vacation planning and booking services. The company offers a wide range of products, including cruises, tours, and resorts, catering to consumers who seek expert assistance in organizing their travel experiences. Avoya Travel emphasizes personalized service, ensuring that clients receive tailored recommendations and support throughout their planning process. They also highlight exclusive deals and a low price guarantee, which enhances customer satisfaction. With a workforce of approximately 266 employees, Avoya Travel operates entirely within the United States, focusing on delivering quality service to its clientele. Their website features a dedicated section for cruises, showcasing various cruise lines and destinations, which underscores their commitment to this segment of the travel industry.


4. Blue Sky Vacations

  • Website: blueskyvacations.com
  • Ownership type: Family Owned
  • Headquarters: Santa Rosa, California, United States (USA)
  • Employee distribution: United States (USA) 100%
  • Founded year: 2017
  • Headcount: 1-10
  • LinkedIn: flying-dutchmen-travel

Blue Sky Vacations, based in Santa Rosa, California, is a family-owned travel agency that specializes in cruise travel and vacation planning. Established in 2017, the agency offers a range of travel products, including cruises, land tours, and travel insurance. Their focus on personalized travel experiences is evident through their extensive offerings, which include escorted cruises, river cruising, and a variety of themed cruise options. The agency is affiliated with Yankee Clipper Travel and is a member of the Signature Travel Network, enhancing their credibility in the travel industry. With a small team of dedicated professionals, Blue Sky Vacations aims to provide tailored travel solutions to meet the unique needs of their clients, making them a relevant player in the cruise travel market.


5. All-Travel

  • Website: all-travel.com
  • Ownership type: Private
  • Headquarters: Los Angeles, California, United States (USA)
  • Employee distribution: United States (USA) 71%, Colombia 10%, Argentina 10%, Other 10%
  • Founded year: 1984
  • Headcount: 11-50
  • LinkedIn: all-travel

All-Travel, founded in 1984 and based in Los Angeles, California, is a private travel agency that specializes in personalized travel services, particularly in vacation planning and cruise bookings. With a team of dedicated travel professionals averaging 26 years of industry experience, All-Travel emphasizes customer satisfaction and tailored travel experiences. They have a strong online presence, blending traditional travel agency services with modern digital capabilities. The agency is a member of the Signature Travel Network, which allows them to offer unique privileges and savings on luxury cruises. All-Travel has received recognition for its excellence in service and has established partnerships with top cruise lines, ensuring they can provide clients with a wide range of options and exclusive deals. Their commitment to continuous learning and expertise in various travel experiences, including luxury and expedition cruises, further solidifies their position in the travel industry.


6. Goldrush Getaways

  • Website: goldrushgetaways.com
  • Ownership type: Private
  • Headquarters: Citrus Heights, California, United States (USA)
  • Employee distribution: United States (USA) 100%
  • Founded year: 1996
  • Headcount: 11-50
  • LinkedIn: goldrush-getaways

Goldrush Getaways, founded in 1996 and based in Citrus Heights, California, is a private travel agency that specializes in a wide array of travel services, with a strong emphasis on cruises. The company operates a host travel agency program, connecting travelers with knowledgeable advisors who tailor experiences to meet individual needs. Goldrush Getaways has built a solid reputation over the years, earning numerous awards from major travel brands, including Carnival Cruise Line and Royal Caribbean. They are a registered seller of travel in California and maintain memberships with respected organizations such as the American Society of Travel Advisors (ASTA) and the International Association of Travel Agents (IATA). Their focus on customer service and extensive industry partnerships positions them as a reliable option for travelers seeking cruise vacations and other travel experiences.


7. AmaWaterways River Cruises

  • Website: amawaterways.com
  • Ownership type: Private Equity
  • Headquarters: Calabasas, California, United States (USA)
  • Employee distribution: United States (USA) 52%, France 9%, Germany 8%, Other 32%
  • Latest funding: March 2024
  • Founded year: 2002
  • Headcount: 51-200
  • LinkedIn: amawaterways

AmaWaterways River Cruises, founded in 2002 and based in Calabasas, California, is a private equity-owned company that specializes in luxury river cruising. With a workforce of approximately 600 employees, the company operates a fleet of modern ships that navigate rivers in Europe, Asia, Africa, and South America. AmaWaterways offers a variety of cruise options, including wine cruises and specialty cruises, designed to provide travelers with immersive experiences and curated itineraries. Their focus on high-quality service and critically acclaimed dining enhances the overall travel experience. The company has established a strong presence in the river cruise market, appealing to travelers seeking unique adventures on the water.


8. Signature Travel & Tours


Signature Travel & Tours, founded in 2003 and based in Westminster, California, is a private travel agency that specializes in providing a variety of travel and tour services. With a team of 18 employees, the company focuses on curating travel packages to popular destinations both in the United States and internationally. Their offerings include organized tours, cruises, and travel insurance, aimed at simplifying the travel planning process for individuals and families. The agency caters to clients looking for structured travel experiences, showcasing a range of destinations from the Grand Canyon to international locales like China and Italy. While they do provide cruise options, their broader emphasis on tours and travel packages suggests a more generalist approach within the travel industry.


9. Santa Barbara Travel

  • Website: sbtravel.com
  • Ownership type: Family Owned
  • Headquarters: Santa Barbara, California, United States (USA)
  • Employee distribution: United States (USA) 100%
  • Founded year: 1947
  • Headcount: 11-50
  • LinkedIn: santa-barbara-travel-bureau

Santa Barbara Travel, established in 1947, is a family-owned travel agency based in Santa Barbara, California. The company specializes in luxury travel, corporate travel, and entertainment travel, providing personalized planning services to a wide range of clients. With a team of experienced advisors averaging 25 years in the industry, Santa Barbara Travel leverages its extensive connections to offer exclusive deals and seamless booking experiences. They are a proud member of the Virtuoso Travel Network, which allows them to provide unique amenities and upgrades for luxury travel, particularly in the cruise sector. Their commitment to customer service and community involvement further solidifies their standing in the travel industry, making them a trusted partner for both leisure and corporate travel needs.


10. Wish Upon A Star Travel


Wish Upon A Star Travel, founded in 2007 and based in Oxnard, California, is a private travel agency that specializes in vacation planning services. The company has a small team, with 1-10 employees, and is dedicated to providing tailored travel arrangements for individuals and groups. Their expertise lies in Disney destinations, Holy Land tours, and cruises, allowing them to cater to a variety of travel interests. With over 15 years of experience in travel planning, they aim to ensure a smooth and enjoyable journey for their clients. The agency works directly with other companies to secure the best deals, and they emphasize customer satisfaction throughout the planning process. They are affiliated with Travel Planners International, which adds a layer of credibility to their operations.


11. Cruise Vacations

  • Website: willcruise.com
  • Ownership type: Private
  • Headquarters: Cupertino, California, United States (USA)
  • Founded year: 1987
  • Headcount: 1-10
  • LinkedIn: willcruise

Cruise Vacations, based in Cupertino, California, is a private travel agency that specializes in cruise vacations, hotel bookings, and comprehensive vacation planning services. Established in 1987, the company has built a reputation for providing tailored travel experiences, leveraging extensive industry knowledge to assist clients in booking cruises and accommodations. The agency is operated by a husband-wife team, Tom and Shannon Willyoung, who have a combined experience of over 60 years in the travel industry. They have personally experienced over 200 cruises, which enhances their ability to offer expert advice and personalized service. Cruise Vacations focuses on creating memorable travel experiences, working with both large cruise lines and more intimate options, ensuring that each cruise is customized to meet the unique preferences of their clients. Their offerings include not only cruise bookings but also insights into land packages, river cruises, and group travel rates, making them a comprehensive resource for travelers.


12. Carefree Vacations

  • Website: carefreevacations.com
  • Ownership type: Private
  • Headquarters: San Diego, California, United States (USA)
  • Employee distribution: United States (USA) 100%
  • Founded year: 1988
  • Headcount: 51-200
  • LinkedIn: carefree-vacations

Carefree Vacations, founded in 1988 and based in San Diego, California, is a private travel agency that specializes in vacation planning and travel services. The company offers a wide range of products, including cruises, all-inclusive resorts, and custom vacations tailored to individual preferences. With a team of approximately 50 employees, Carefree Vacations focuses on providing personalized travel experiences and organized group trips, primarily serving clients in Southern California. Their website highlights a robust selection of cruise options, showcasing partnerships with various cruise lines such as Royal Caribbean, Celebrity Cruises, and Disney Cruise Line. This involvement in the cruise sector reflects their expertise and dedication to meeting the needs of travelers seeking memorable cruise experiences. Carefree Vacations operates under the umbrella of Frosch Vacations, which further strengthens their position in the travel industry by providing additional resources and support.


13. Montecito Village Travel


Montecito Village Travel, based in Santa Barbara, California, has been a prominent player in the travel industry since its founding in 1972. This private travel agency specializes in luxury travel experiences, offering personalized trip planning and customized itineraries. With a team of expert travel advisors, Montecito Village Travel provides concierge services and access to exclusive travel deals, catering to individuals and families seeking tailored travel solutions. The agency has built a strong network of relationships with top global travel partners, allowing them to create unique and memorable itineraries. Their involvement in the cruise sector is notable, as they feature a wide range of cruise options and partnerships with various cruise lines, ensuring clients receive exceptional service and exclusive perks. Montecito Village Travel's commitment to delivering high-quality travel experiences has solidified its reputation in the luxury travel market.


14. Tour & Travel Organizers LTD


Tour & Travel Organizers LTD, based in Clayton, California, has been in operation since 1980, specializing in planning and booking travel experiences for both individuals and groups. The agency offers a variety of services, including cruises, plane tickets, auto rentals, and accommodations. With a commitment to personalized travel solutions, they aim to ensure customer satisfaction throughout the travel planning process. The company prides itself on crafting unique travel experiences tailored to the specific desires of their clients. Their team is dedicated to providing detailed support, ensuring that any potential issues during travel are addressed promptly. Although the company has no reported funding, its long history in the travel industry and focus on customer service positions it as a reliable choice for travelers seeking assistance with their cruise plans.


15. Casablanca Express

  • Website: casablancaexpress.com
  • Ownership type: Family Owned
  • Headquarters: Los Angeles, California, United States (USA)
  • Employee distribution: United States (USA) 100%
  • Founded year: 1980
  • Headcount: 51-200
  • LinkedIn: casablanca-express

Casablanca Express is a family-owned travel agency based in Los Angeles, California, established in 1980. With a workforce of approximately 39 employees, the company has built a reputation for providing promotional travel packages and services. Over the years, Casablanca Express has evolved from its origins as a tour bus operator to a prominent wholesale travel agency, catering to both individual travelers and businesses. They serve around 100,000 passengers annually, offering travel arrangements to popular destinations such as Las Vegas, Orlando, Hawaii, and Mexico. Their partnerships with major airlines, hotels, and cruise lines enhance their service offerings, allowing them to provide a range of travel options, including cruises. The agency prides itself on customer satisfaction, as evidenced by numerous positive reviews across various platforms. Casablanca Express is affiliated with several industry organizations, including the Cruise Lines International Association (CLIA), which underscores their involvement in the cruise travel sector.


16. Harr Travel Inc

  • Website: harrtravel.com
  • Ownership type: Private
  • Headquarters: Redlands, California, United States (USA)
  • Employee distribution: United States (USA) 100%
  • Founded year: 1981
  • Headcount: 11-50
  • LinkedIn: harr-travel-inc

Harr Travel Inc, based in Redlands, California, is a private travel agency that has been in operation since 1981. The company specializes in cruise vacations and personalized travel planning services, catering primarily to individuals and families. With a team of 11 to 50 employees, Harr Travel offers a variety of travel options, including ocean, luxury, and river cruises, as well as all-inclusive resort packages. Their extensive experience in the industry, spanning over four decades, positions them as knowledgeable advocates for their clients. The agency provides a comprehensive range of services, from booking flights and hotels to offering bonus amenities and onboard credits. Their website features a user-friendly interface for searching cruises by destination, cruise line, and duration, showcasing their commitment to making the travel planning process seamless for customers.


17. Your Travel Center, Inc.

  • Website: ytc.com
  • Ownership type: Private
  • Headquarters: Santa Barbara, California, United States (USA)
  • Employee distribution: United States (USA) 100%
  • Founded year: 1972
  • Headcount: 51-200
  • LinkedIn: your-travel-center-inc.

Your Travel Center, Inc., also known as Montecito Village Travel, is a private luxury travel agency based in Santa Barbara, California. Founded in 1972, the company has built a reputation for providing personalized travel planning services tailored to individuals and couples. They specialize in creating unique travel experiences, which include luxury accommodations, destination weddings, and notably, expedition and ocean cruises. Montecito Village Travel connects clients with expert travel advisors who curate customized itineraries, ensuring memorable vacations. Their extensive network of preferred partners includes top cruise lines, allowing them to offer exclusive deals and amenities to their clients. This focus on high-end travel experiences positions them as a significant player in the luxury travel market.


18. Travel of America

  • Website: travelofamerica.com
  • Ownership type: Private
  • Headquarters: Covina, California, United States (USA)
  • Employee distribution: United States (USA) 100%
  • Founded year: 1967
  • Headcount: 11-50
  • LinkedIn: travel-of-america

Travel of America, founded in 1967 and based in Covina, California, is a private travel agency with a workforce of approximately 48 employees. The company specializes in a broad spectrum of travel services, with a significant emphasis on ocean and river cruises. They cater to both individual consumers and organizations, providing customized travel solutions and expert planning assistance. Their offerings include not only cruises but also land travel and specialty travel experiences, showcasing their capability to meet various travel needs. Travel of America is affiliated with notable organizations such as the Signature Travel Network, IATAN, CLIA, and ASTA, which enhances their standing in the travel industry. They have not reported any funding, indicating a self-sustained operational model.


19. Plaza Travel


Plaza Travel, founded in 1985 and based in Los Angeles, California, is a private travel agency that specializes in a wide range of travel services, with a notable emphasis on cruises. As part of the Frosch Vacations brand, Plaza Travel benefits from a robust network and expertise in crafting personalized travel experiences. The agency caters to both individual consumers and businesses, offering tailored itineraries that reflect clients' unique travel preferences. Plaza Travel's offerings include not only cruises but also vacations, group travel arrangements, and various accommodations. Their website highlights numerous cruise options, showcasing partnerships with major cruise lines and a commitment to providing exceptional travel experiences. Plaza Travel's team of advisors is dedicated to ensuring seamless travel solutions for their clients, leveraging their industry knowledge to enhance the overall travel experience.


20. Ships and Trips Travel


Ships and Trips Travel, founded in 1999 and based in Sacramento, California, is a private travel agency with a dedicated team of travel advisors. The company specializes in personalized vacation planning, offering a range of travel options that include cruises and land vacations. Their advisors are passionate about travel and are committed to delivering exceptional customer service. They take the time to understand clients' travel dreams and preferences, ensuring tailored experiences. Ships and Trips Travel is also a member of the Signature Travel Network, which allows them to provide clients with exclusive pricing and benefits on various travel experiences, including cruises. This affiliation enhances their credibility and service offerings in the competitive travel market.


21. Travel Shoppe

  • Website: shoppetravel.com
  • Ownership type: Private
  • Headquarters: Fresno, California, United States (USA)
  • Employee distribution: United States (USA) 88%, Zimbabwe 12%
  • Founded year: 1992
  • Headcount: 11-50
  • LinkedIn: travel-shoppe

Travel Shoppe, based in Fresno, California, is a private travel agency founded in 1992. With a team of 11 to 50 employees, the agency specializes in planning and booking vacations, cruises, and honeymoons. They pride themselves on providing personalized travel services, ensuring that clients receive expert guidance and exclusive benefits tailored to their travel needs. The agency operates primarily in Fresno but has access to worldwide travel management resources, allowing them to cater to a broad range of destinations and travel styles. Their website highlights a strong focus on cruises, showcasing various options and packages, which indicates their active involvement in the cruise travel sector. Customer testimonials reflect a high level of satisfaction with their services, particularly in organizing complex travel itineraries. Travel Shoppe's commitment to creating memorable travel experiences positions them as a relevant player in the cruise travel market.


22. Alamo World Travel & Tours www.alamoworld.com

  • Website: alamoworld.com
  • Ownership type: Private
  • Headquarters: Alamo, California, United States (USA)
  • Employee distribution: United States (USA) 100%
  • Founded year: 1981
  • Headcount: 11-50
  • LinkedIn: alamo-world-travel-%26-tours

Alamo World Travel & Tours, established in 1981, is a private travel agency based in Alamo, California. With a team of 11 to 50 employees, they specialize in crafting personalized travel experiences, including cruises, tours, and hotel reservations. The agency caters to both individual consumers and organizations, emphasizing luxury travel and group travel options. Their website features a comprehensive cruise section, showcasing various cruise lines, destinations, and special offers. Alamo World Travel prides itself on its knowledgeable staff, many of whom have traveled extensively, providing clients with insights and recommendations that go beyond standard offerings. They also offer a free mobile app to assist travelers with destination information, enhancing the overall travel experience. The agency has built a reputation for attentive service and expert guidance, making them a notable player in the travel industry.



Cruise Travel Agents Insights: Key Companies in California


CompanyHeadquarterSizeFoundedOwnership
All Cruise TravelSan Jose, California, United States (USA)1-101984Private
Pleasant HolidaysLos Angeles, California, United States (USA)201-5001959Private
Avoya TravelSan Marcos, California, United States (USA)51-2001960Private Equity
Blue Sky VacationsSanta Rosa, California, United States (USA)1-102017Family Owned
All-TravelLos Angeles, California, United States (USA)11-501984Private
Goldrush GetawaysCitrus Heights, California, United States (USA)11-501996Private
AmaWaterways River CruisesCalabasas, California, United States (USA)51-2002002Private Equity
Signature Travel & ToursWestminster, California, United States (USA)11-502003Private
Santa Barbara TravelSanta Barbara, California, United States (USA)11-501947Family Owned
Wish Upon A Star TravelOxnard, California, United States (USA)1-102007Private
Cruise VacationsCupertino, California, United States (USA)1-101987Private
Carefree VacationsSan Diego, California, United States (USA)51-2001988Private
Montecito Village TravelSanta Barbara, California, United States (USA)51-2001972Private
Tour & Travel Organizers LTDClayton, California, United States (USA)1-101980Private
Casablanca ExpressLos Angeles, California, United States (USA)51-2001980Family Owned
Harr Travel IncRedlands, California, United States (USA)11-501981Private
Your Travel Center, Inc.Santa Barbara, California, United States (USA)51-2001972Private
Travel of AmericaCovina, California, United States (USA)11-501967Private
Plaza TravelLos Angeles, California, United States (USA)51-2001985Private
Ships and Trips TravelSacramento, California, United States (USA)51-2001999Private
Travel ShoppeFresno, California, United States (USA)11-501992Private
Alamo World Travel & Tours www.alamoworld.comAlamo, California, United States (USA)11-501981Private


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