The corporate giftware industry focuses on providing personalized products intended for fostering business relationships, boosting engagement, and enhancing brand visibility. Companies in this sector offer a range of items such as promotional merchandise, custom gifts, and premium brand items. With an increased emphasis on sustainability and unique experiences, businesses are opting for gifts that reflect their values and resonate with recipients. The industry is expected to grow steadily as organizations look for creative ways to recognize employees and connect with clients, paving the way for innovative gifting solutions that prioritize quality and personalization.


This list features 22 notable corporate giftware companies, including various sizes and specializations. From established players like American Identity, founded in 1946, to newer entrants like Swag.com, founded in 2016, these companies are strategically located across North America, Asia, and beyond. They provide customizable products ranging from promotional materials to upscale corporate gifts. Most companies maintain a robust online presence, ensuring they can efficiently cater to global clientele, thereby influencing the corporate gifting landscape in significant ways.


Continue reading to learn more about top corporate giftware companies.


Top 22 Corporate Giftware Companies


1. Promo Direct, Inc.

  • Website: promodirect.com
  • Ownership type: Private
  • Headquarters: United States (USA)
  • Employee distribution: United States (USA) 80%, India 16%, Ukraine 4%
  • Founded year: 1991
  • Headcount: 51-200
  • LinkedIn: promodirect

Promo Direct, Inc. is a promotional products supplier based in the United States, founded in 1991. The company offers a wide array of customizable items, including apparel, drinkware, and office supplies. With a workforce of approximately 89 employees, Promo Direct serves businesses and organizations that seek to enhance their brand visibility through effective marketing tools. Their online platform allows customers to easily order products and access various promotional solutions. The company has built a reputation for providing quality promotional items, which are often used as corporate gifts to strengthen client relationships and promote brand awareness. Their commitment to customer satisfaction is evident in their offerings, including free artwork and art proof services, as well as a low price guarantee.


2. Swag.com

  • Website: swag.com
  • Ownership type: Corporate
  • Headquarters: New York, New York, United States (USA)
  • Employee distribution: United States (USA) 92%, Australia 8%
  • Latest funding: November 2021
  • Founded year: 2016
  • Headcount: 51-200
  • LinkedIn: swag.com

Swag.com, based in New York City, is a promotional products company that specializes in custom swag and branded gifts. Founded in 2016, the company has quickly established itself as a go-to source for businesses seeking to enhance employee engagement and brand visibility through high-quality promotional items. Swag.com operates an online store where clients can browse a variety of customizable products, including drinkware, apparel, and office goods. The company prides itself on offering products that people actually want to keep, which is crucial for effective corporate gifting. With a workforce of around 92 employees, Swag.com has built a reputation for its user-friendly platform that simplifies the process of ordering and distributing swag, making it particularly appealing for companies with remote employees. Their curated collections and custom swag boxes provide a unique unboxing experience, further enhancing the gifting process.


3. Merchology

  • Website: merchology.com
  • Ownership type: Private
  • Headquarters: Plymouth, Minnesota, United States (USA)
  • Employee distribution: United States (USA) 100%
  • Founded year: 2013
  • Headcount: 201-500
  • LinkedIn: merchology

Merchology, founded in 2013 and based in Plymouth, Minnesota, is a custom merchandise provider that specializes in branded apparel and corporate gifts. The company caters to businesses and organizations seeking promotional products to boost brand visibility and foster employee engagement. Merchology offers a range of services, including custom branding, quick shipping options, and curated gift boxes, which streamline the purchasing process for clients. With a workforce of approximately 133 employees, the company has established itself as a reliable partner for corporate gifting needs. Their extensive product catalog features items from reputable brands such as Under Armour, Nike, and The North Face, showcasing their ability to provide high-quality merchandise. Merchology's commitment to customer service and efficient delivery further solidifies its position in the corporate giftware industry.


4. ePromos Promotional Products

  • Website: epromos.com
  • Ownership type: Private
  • Headquarters: St. Cloud, Minnesota, United States (USA)
  • Employee distribution: United States (USA) 100%
  • Founded year: 1998
  • Headcount: 51-200
  • LinkedIn: epromos-promotional-products

ePromos Promotional Products, founded in 1998 and based in St. Cloud, Minnesota, is a private company that specializes in promotional products. With a workforce of around 180 employees, ePromos caters to businesses and organizations looking for effective branding solutions through high-quality promotional items. Their product offerings include a wide array of categories such as bags, drinkware, technology accessories, and corporate gifts. The company operates an online store, allowing customers to easily navigate and purchase products directly. ePromos emphasizes customer satisfaction with a guarantee that ensures timely delivery and product accuracy. Their focus on providing expert service and a low-price guarantee further solidifies their position in the promotional products industry, making them a reliable partner for businesses seeking to enhance their brand visibility.


5. Axxel Marketing

  • Website: axxel.biz
  • Ownership type: Private
  • Headquarters: Singapore
  • Employee distribution: Singapore 88%, Malaysia 12%
  • Founded year: 1996
  • Headcount: 51-200
  • LinkedIn: axxelmarketing

Axxel Marketing, founded in 1996 and based in Singapore, operates as a corporate gifts supplier with a focus on customized gifts and promotional products. The company serves businesses and organizations aiming to enhance client relationships through unique gift offerings. Axxel Marketing provides a wide array of products, including custom tote bags, care packages, and EZ-Link cards, catering primarily to the Singaporean market while also reaching clients in Malaysia. With a workforce of approximately 77 employees, the company has established itself as a reliable partner for corporate gifting solutions. Their emphasis on personalized service and quality products has allowed them to build a solid reputation among their clientele, supporting a range of corporate gifting needs.


6. trophykart

  • Website: trophykart.in
  • Ownership type: Private
  • Headquarters: Bengaluru, Karnataka, India
  • Employee distribution: India 100%
  • Founded year: 2014
  • Headcount: 11-50
  • LinkedIn: trophykart

Trophykart, founded in 2014 and based in Bengaluru, Karnataka, is a private company that specializes in corporate gifting solutions. The company offers a comprehensive selection of products, including trophies, awards, medals, and unique gifts, aimed at businesses and organizations seeking customized solutions for employee recognition and special events. Operating primarily through an online store, Trophykart provides a user-friendly platform for clients to browse and purchase items tailored to their specific needs. With a workforce of 28 employees, the company has established itself as a notable player in the corporate giftware industry, focusing on quality and personalization to meet the demands of its clientele.


7. Dynamic Gift Promotions

  • Website: dynamicgift.com.au
  • Ownership type: Private
  • Headquarters: Tuncurry, New South Wales, Australia
  • Employee distribution: Australia 100%
  • Founded year: 2001
  • Headcount: 11-50
  • LinkedIn: dynamic-gift

Dynamic Gift Promotions, based in Tuncurry, New South Wales, is a promotional products supplier that has been serving the Australian market since 2001. With a workforce of 11 to 50 employees, the company specializes in customized corporate gifts and branded merchandise. Their product offerings include a wide array of items such as lanyards, drink bottles, apparel, and eco-friendly options, catering primarily to businesses and organizations across Australia. Dynamic Gift Promotions prides itself on rapid production capabilities and personalized service, ensuring that clients receive tailored solutions to meet their branding needs. The company has established itself as a significant player in the promotional products industry, claiming to be the largest producer of lanyards in the country. They also maintain a strong commitment to quality, with an in-house design team that supports clients in creating effective promotional items. Their involvement in the industry is further highlighted by their membership in the Australasian Promotional Products Association (APPA) and partnerships with over 100 top companies in Australia.


8. Creative Brands

  • Website: creativebrands.co.za
  • Ownership type: Private
  • Headquarters: Cape Town, Western Cape, South Africa
  • Employee distribution: South Africa 90%, India 10%
  • Founded year: 2003
  • Headcount: 51-200
  • LinkedIn: creative-brands

Creative Brands, founded in 2003 and based in Cape Town, South Africa, is a promotional products supplier specializing in corporate gifting and branding solutions. The company offers a wide array of customizable products, including clothing, bags, drinkware, and home & living items. Their primary clientele consists of businesses and organizations looking to boost their brand visibility through effective promotional items. Creative Brands operates an online store, allowing customers to browse and purchase products conveniently. With a workforce of around 30 employees, the company maintains a significant presence in the South African market, with a small portion of its operations in India. Their focus on corporate gifting positions them as a relevant player in this industry.


9. Gift Links India Private Ltd


Gift Links India Private Ltd, based in Bengaluru, Karnataka, has been a player in the corporate gifting sector since its establishment in 1986. The company specializes in providing a wide array of customizable products tailored for corporate clients. Their offerings include apparel, drinkware, promotional merchandise, and special occasion gifts, catering to various business needs. Gift Links emphasizes customer service, ensuring timely delivery and a seamless gifting experience. With over 5000 products available, they focus on building long-term relationships with clients, showcasing a commitment to quality and customer satisfaction. Their operations extend beyond India, serving clients globally, which highlights their capability in the corporate gifting market.


10. American Identity


American Identity, also known as Staples Promotional Products, is a promotional products company based in Overland Park, Kansas. Founded in 1946, the company has built a reputation for providing customized merchandise tailored to the branding needs of businesses and organizations. Their extensive catalog includes a wide variety of products such as apparel, drinkware, office essentials, and promotional items designed to enhance brand visibility. The company operates an online store that allows customers to easily browse and order products, catering to both small businesses and larger corporations. With a workforce of around 500 to 1000 employees, American Identity demonstrates a significant operational capacity. Their commitment to quality and customer service is evident in their promise of quality guarantees and upfront pricing, which are crucial for maintaining client trust in the competitive promotional products market.


11. iPromo

  • Website: ipromo.com
  • Ownership type: Private
  • Headquarters: Canal Winchester, Ohio, United States (USA)
  • Employee distribution: United States (USA) 91%, Serbia 5%, Ukraine 5%
  • Founded year: 1999
  • Headcount: 51-200
  • LinkedIn: ipromo

iPromo, based in Canal Winchester, Ohio, is a promotional products company that specializes in customized business items and corporate gifts. Founded in 1999, the company has built a reputation for providing high-quality products that cater to the branding and marketing needs of businesses and organizations. iPromo offers a vast selection of items, including apparel, drinkware, bags, and technology products, all designed to enhance corporate identity and client engagement. Their services include tailored solutions for promotional needs, ensuring that clients receive products that align with their specifications. With a workforce of around 84 employees, iPromo has successfully served over 55,000 clients and shipped more than 65 million promotional items. Their focus on customer service and satisfaction is reflected in positive reviews and repeat business, making them a notable entity in the corporate giftware industry.


12. Gift Campaign

  • Website: giftcampaign.es
  • Ownership type: Private
  • Headquarters: Barcelona, Catalonia, Spain
  • Employee distribution: Spain 100%
  • Founded year: 2014
  • Headcount: 11-50
  • LinkedIn: gift-campaign

Gift Campaign S.L. is a Barcelona-based company founded in 2014, specializing in promotional products and corporate gifts. With a workforce of 11-50 employees, the company primarily serves the B2B sector, providing businesses with customizable items designed to enhance brand visibility and customer engagement. Their product offerings include a wide array of items such as bags, mugs, technology gadgets, and office supplies, all aimed at meeting the diverse needs of corporate clients. Gift Campaign emphasizes quality and customer service, ensuring that clients receive tailored solutions for their marketing efforts. The company is also a member of key associations in the promotional products industry, which underscores its commitment to ethical practices and quality standards.


13. Total Merchandise Ltd

  • Website: totalmerchandise.co.uk
  • Ownership type: Private
  • Headquarters: Colchester, England, United Kingdom (UK)
  • Employee distribution: United Kingdom (UK) 100%
  • Founded year: 2004
  • Headcount: 11-50
  • LinkedIn: total-merchandise-ltd

Total Merchandise Ltd, founded in 2004 and based in Colchester, England, is a prominent supplier of promotional products and corporate gifts. The company offers a wide array of branded merchandise, catering to businesses aiming to boost their marketing efforts through customized items. With a focus on customer satisfaction, Total Merchandise provides over 5,000 products, including eco-friendly options, ensuring they meet various client needs. Their expertise in the industry is underscored by multiple awards, including the Promotional Merchandise Distributor of the Year, which they have won consecutively from 2019 to 2023. This recognition highlights their commitment to quality and service in the promotional products market.


14. Fluid Branding

  • Website: fluidbranding.com
  • Ownership type: Corporate
  • Headquarters: St Austell, England, United Kingdom (UK)
  • Employee distribution: United Kingdom (UK) 93%, Netherlands 3%, Other 3%
  • Latest funding: $3.3M, May 2019
  • Founded year: 2006
  • Headcount: 51-200
  • LinkedIn: fluid-branding-ltd

Fluid Branding, founded in 2006 and based in St Austell, England, is a promotional products company that specializes in providing branded merchandise and solutions tailored for businesses. With a workforce of approximately 116 employees, the company has established itself as a significant player in the promotional products industry. Fluid Branding offers a wide array of products, including bags, drinkware, clothing, and tech gadgets, catering to businesses seeking effective promotional tools. Their services extend beyond mere product supply; they provide merchandise stores and global sourcing solutions, ensuring that clients receive comprehensive support for their branding efforts. Notably, Fluid Branding is a Certified B Corporation, reflecting their commitment to social and environmental responsibility. They have also secured funding of £3.3 million in 2019, which underscores their growth potential and industry relevance.


15. Bagmasters

  • Website: bagmasters.com
  • Ownership type: Private
  • Headquarters: Corona, California, United States (USA)
  • Employee distribution: United States (USA) 100%
  • Founded year: 1922
  • Headcount: 11-50
  • LinkedIn: bagmasters

Bagmasters, based in Corona, California, is a promotional products supplier that has been operational since 1922. The company specializes in custom branded items, including bags, apparel, drinkware, and other promotional products. Catering primarily to businesses, organizations, and consumers, Bagmasters provides effective marketing tools and personalized gifts that enhance brand visibility. Their commitment to quality and customer service is evident in their wide range of customizable products. The company serves various industries, including education, healthcare, and non-profit organizations, making it a versatile player in the promotional products market. Bagmasters also offers free art services and digital proofs, ensuring that clients receive high-quality products that meet their branding needs.


16. Gifting Ideas Pvt Ltd


Gifting Ideas Pvt Ltd, based in Mumbai, Maharashtra, is a private company specializing in gifting solutions since its inception in 1993. With a workforce of around 51-200 employees, the company caters primarily to corporate clients, providing a variety of products such as promotional gifts, customized gifts, and sustainable options. Their services extend beyond mere product offerings; they focus on enhancing employee recognition and brand promotion through thoughtful gifting strategies. Gifting Ideas has established a strong operational framework, including dedicated relationship managers and a procurement team, ensuring that they meet the unique needs of their clients. The company has executed over 1,350 corporate orders and has collaborated with more than 600 clients, reflecting their active engagement in the industry. They are also recognized for their commitment to sustainability, having received a Gold rating from EcoVadis, placing them among the top 5% of companies evaluated for business sustainability. Their partnerships with international brands and their membership in the IPPAG further highlight their credibility and influence in the corporate gifting sector.


17. The Giving Tree

  • Website: thegivingtree.in
  • Ownership type: Private
  • Headquarters: Bengaluru, Karnataka, India
  • Employee distribution: India 100%
  • Latest funding: March 2016
  • Founded year: 2002
  • Headcount: 11-50
  • LinkedIn: the-giving-tree-bangalore

The Giving Tree, based in Bengaluru, Karnataka, India, is a corporate gifting company that has been operational since 2002. With a team of 11-50 employees, the company specializes in providing a wide array of unique and eco-friendly gifts tailored for businesses. They cater to both corporate clients and individual consumers, focusing on creating meaningful gifting experiences that enhance relationships and reflect brand values. The Giving Tree is committed to quality and sustainability, which has helped them establish a trusted reputation in the gifting industry. Their product range includes office accessories, awards, gadgets, and social impact gifts, showcasing their ability to meet various gifting needs. The company has successfully engaged with over 25 lakh users globally, emphasizing their impact and reach within the market. Their founders are passionate about promoting Indian craftsmanship and eco-friendly practices, further solidifying their position in the industry.


18. Gifts for Good

  • Website: giftsforgood.com
  • Ownership type: Private Equity
  • Headquarters: Los Angeles, California, United States (USA)
  • Employee distribution: United States (USA) 88%, Canada 12%
  • Latest funding: Seed, January 2021
  • Founded year: 2017
  • Headcount: 11-50
  • LinkedIn: giftsforgoodhq

Gifts for Good, founded in 2017 and based in Los Angeles, California, is a woman-owned small business that specializes in corporate and personal gifting solutions. The company offers a variety of products, including custom gift boxes and branded merchandise, aimed at enhancing employee engagement and client relationships. Their digital gifting platform, GIFTforward, allows customers to send curated gifts that support social causes, making the gifting experience more impactful. Gifts for Good is a Certified B Corporation, which signifies their commitment to high social and environmental performance standards. They also hold a Climate Neutral certification, reflecting their efforts to minimize their carbon footprint. The company collaborates with over 80 nonprofits and social enterprises, ensuring that every gift purchased contributes to meaningful social change. With a team of 11-50 employees, Gifts for Good has established itself as a relevant player in the corporate giftware industry, catering to businesses looking to enhance their gifting strategies while making a positive impact.


19. SwagUp

  • Website: swagup.com
  • Ownership type: Corporate
  • Headquarters: Piscataway, New Jersey, United States (USA)
  • Employee distribution: United States (USA) 96%, India 4%
  • Latest funding: December 2024
  • Founded year: 2017
  • Headcount: 201-500
  • LinkedIn: swagup

SwagUp, founded in 2017 and based in Piscataway, New Jersey, is a promotional products company that specializes in providing branded swag packs tailored for businesses. The company offers a comprehensive suite of services, including custom design, inventory management, and fulfillment, aimed at enhancing employee engagement and brand visibility through high-quality merchandise. SwagUp caters to a variety of clients, from startups to established corporations, helping them create memorable experiences through thoughtful gifting. Their platform allows clients to build custom swag packs or choose from preset options, making the process efficient and user-friendly. With a focus on quality and presentation, SwagUp has positioned itself as a reliable partner for companies looking to make a lasting impression through corporate gifts. The company has not reported any funding, indicating a self-sustained growth model since its inception.


20. OffiNeeds.com

  • Website: offineeds.com
  • Ownership type: Private
  • Headquarters: Bengaluru, Karnataka, India
  • Employee distribution: India 100%
  • Founded year: 2005
  • Headcount: 51-200
  • LinkedIn: offineeds

OffiNeeds.com, based in Bengaluru, Karnataka, India, is a corporate gifting company that has been in operation since 2005. The firm specializes in providing innovative gifting solutions designed to enhance employee engagement and foster brand loyalty among businesses. With a catalog boasting over 4,000 products, OffiNeeds caters to a variety of corporate gifting needs, including customized gifts, corporate merchandise, and seasonal offerings like Diwali gifts. The company serves a wide range of clients, having worked with more than 200 corporates, and emphasizes quality service through guaranteed home delivery and eco-friendly packaging. Their online platform facilitates easy access to their offerings, making it convenient for organizations to recognize and appreciate their employees. OffiNeeds.com has also engaged in educational initiatives, such as webinars and podcasts, to share insights on employee engagement and corporate gifting trends, further solidifying their role in the industry.


21. Gift Market

  • Website: giftmarket.com.sg
  • Ownership type: Private
  • Headquarters: Singapore
  • Employee distribution: Singapore 85%, United Arab Emirates 10%, India 5%
  • Founded year: 2013
  • Headcount: 11-50
  • LinkedIn: giftmarket-pte-ltd

Gift Market is a corporate gifting company based in Singapore, founded in 2013. The company specializes in providing a wide array of corporate gifts, branded merchandise, and recognition programs tailored to meet the needs of businesses and organizations. Gift Market aims to enhance brand relationships through thoughtful gifting solutions, making it easier for companies to connect with their employees and clients. They operate an online store that features over 3,000 unique products, allowing customers to browse and order gifts directly. Gift Market's services include research and strategy, global sourcing, and fulfillment, which positions them as a comprehensive solution for corporate gifting needs. The company has successfully delivered millions of gifts to a large customer base, showcasing their operational efficiency and commitment to customer satisfaction.


22. Brandability


Brandability, based in Cape Town, South Africa, is a promotional products supplier that specializes in corporate gifts and branded clothing. Founded in 2012, the company has carved out a niche in the market by providing a wide array of products aimed at enhancing brand visibility for businesses across various sectors. With a workforce of around 78 employees, Brandability emphasizes quality and customer service, ensuring that clients receive not only a product but also a seamless purchasing experience. Their online platform allows for easy navigation and ordering, catering to the needs of businesses looking for promotional items. Brandability's operations extend throughout South Africa, and they have built a reputation for fast delivery and reliable service, making them a go-to source for corporate gifts. The company has not reported any funding, indicating a self-sustained growth model.



Corporate Giftware Insights: Key Companies


CompanyHeadquarterSizeFoundedOwnership
Promo Direct, Inc.United States (USA)51-2001991Private
Swag.comNew York, New York, United States (USA)51-2002016Corporate
MerchologyPlymouth, Minnesota, United States (USA)201-5002013Private
ePromos Promotional ProductsSt. Cloud, Minnesota, United States (USA)51-2001998Private
Axxel MarketingSingapore51-2001996Private
trophykartBengaluru, Karnataka, India11-502014Private
Dynamic Gift PromotionsTuncurry, New South Wales, Australia11-502001Private
Creative BrandsCape Town, Western Cape, South Africa51-2002003Private
Gift Links India Private LtdBengaluru, Karnataka, India51-2001986Private
American IdentityOverland Park, Kansas, United States (USA)501-10001946Private
iPromoCanal Winchester, Ohio, United States (USA)51-2001999Private
Gift CampaignBarcelona, Catalonia, Spain11-502014Private
Total Merchandise LtdColchester, England, United Kingdom (UK)11-502004Private
Fluid BrandingSt Austell, England, United Kingdom (UK)51-2002006Corporate
BagmastersCorona, California, United States (USA)11-501922Private
Gifting Ideas Pvt LtdMumbai, Maharashtra, India51-2001993Private
The Giving TreeBengaluru, Karnataka, India11-502002Private
Gifts for GoodLos Angeles, California, United States (USA)11-502017Private Equity
SwagUpPiscataway, New Jersey, United States (USA)201-5002017Corporate
OffiNeeds.comBengaluru, Karnataka, India51-2002005Private
Gift MarketSingapore11-502013Private
BrandabilityCape Town, Western Cape, South Africa11-502012Private


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