Texas hosts a robust consumer electronics industry, characterized by a mix of innovative companies developing, manufacturing, and distributing tech products. Ranging from smartphones to smart home devices, these companies are at the forefront of cutting-edge solutions. The industry continually evolves to meet the rapid pace of technological advancements and consumer demands. Increasingly, companies are focusing on sustainability and user-friendly designs, making the industry more responsive to environmental concerns. With technology being integral to daily life, consumer electronics firms in Texas are well-positioned for future expansion and innovation, capitalizing on trends such as smart tech and enhanced connectivity.

The consumer electronics sector in Texas showcases a variety of companies, ranging from startups to established firms. With employee sizes from fewer than ten to over five thousand, these companies reflect diverse ideologies and operational strategies. They are headquartered in various cities like Austin, Houston, and San Antonio, and have been founded across different years, from the early '80s to recent times. Specializations vary, including gaming, audio technology, and mobile devices, revealing Texas's significant role in shaping the national electronics market.

Read on to explore the top consumer electronics companies in Texas.

Top 22 Consumer Electronics Companies in Texas

1. iMagiQ S.A.S.

• Website: imagiq.com
• Ownership type: Private
• Headquarters: San Antonio, Texas, United States (USA)
• Employee distribution: Colombia 100%
• Founded year: 2012
• Headcount: 51-200
• LinkedIn: imagiq-s-a-s

iMagiQ S.A.S. is a private retail company based in San Antonio, Texas, founded in 2012. The company specializes in consumer electronics and home appliances, providing a broad selection of products that includes smartphones, televisions, audio devices, and various household appliances. iMagiQ primarily serves individual consumers looking for high-quality technology for personal use. They facilitate online purchases and offer order tracking, enhancing the customer experience. Notably, iMagiQ is an official partner of Samsung, which allows them to offer a range of Samsung products, further solidifying their position in the consumer electronics market. The company has a workforce of around 51-200 employees, with a significant presence in Colombia, where they cater to local consumers.

2. Azpen Innovation

• Website: azpenpc.com
• Ownership type: Private
• Headquarters: Plano, Texas, United States (USA)
• Employee distribution: United States (USA) 60%, China 40%
• Founded year: 2003
• Headcount: 51-200
• LinkedIn: azpen-innovation-inc-

Azpen Innovation, also known as Richwoods Technology, is a consumer electronics retailer based in Plano, Texas. Established in 2003, the company specializes in a wide array of products, including smartphones, tablets, laptops, and various accessories. Azpen Innovation primarily targets consumers seeking dependable technology solutions for both personal and professional use. The company operates an online store, enhancing the shopping experience for its customers. With a workforce that includes employees in the United States and China, Azpen Innovation demonstrates a commitment to serving a global market. Their product offerings reflect current trends in consumer electronics, making them a notable player in the industry.

3. Alienware

• Website: alienware.com
• Ownership type: Corporate
• Headquarters: Round Rock, Texas, United States (USA)
• Employee distribution: United States (USA) 62%, India 8%, United Kingdom (UK) 8%, Other 23%
• Latest funding: March 2006
• Founded year: 1996
• Headcount: 501-1000
• LinkedIn: alienware

Alienware, founded in 1996 and based in Round Rock, Texas, is a subsidiary of Dell Technologies. The company is well-known for its high-performance gaming computers, including laptops and desktops, which are designed to meet the demanding needs of gamers and professionals alike. Alienware products are characterized by their unique aesthetic, often featuring customizable lighting and robust hardware specifications. The brand has carved out a significant niche in the gaming market, offering not only computers but also gaming accessories and peripherals. Alienware's commitment to quality and performance has earned it a loyal customer base, and it continues to innovate in response to the evolving demands of the gaming community. While Alienware operates under the larger umbrella of Dell, it maintains a distinct identity that resonates with consumers seeking premium gaming experiences.

4. iDROID USA

• Website: idroidusa.com
• Ownership type: Private
• Headquarters: Houston, Texas, United States (USA)
• Employee distribution: Pakistan 33%, United States (USA) 33%, Uganda 33%
• Founded year: 2011
• Headcount: 51-200
• LinkedIn: idroid-usa

iDROID USA is a technology company based in Houston, Texas, specializing in the manufacturing and sale of Android tablets. Founded in 2011, the company has developed a range of products, including the iDroid PLAY, MINI, and SLATE, which are designed to meet the needs of consumers looking for high-performance devices. iDROID emphasizes features such as media capabilities and smart connectivity, aiming to enhance the overall user experience. The company operates with a workforce that is distributed across the United States, Pakistan, and Uganda, reflecting a global approach to its business. iDROID USA has not reported any funding, indicating that it may be self-sustaining or relying on internal resources for growth. Their products are marketed as tools for both personal and professional use, highlighting their versatility in the consumer electronics market.

5. Haifa Wholesale LLC

• Website: haifawholesale.com
• Ownership type: Private
• Headquarters: San Antonio, Texas, United States (USA)
• Employee distribution: United States (USA) 73%, United Arab Emirates 13%, Israel 13%
• Founded year: 2012
• Headcount: 51-200
• LinkedIn: haifa-wholesale-llc

Haifa Wholesale LLC, founded in 2012 and based in San Antonio, Texas, operates as a distributor of consumer electronics. The company specializes in a wide array of products, including laptops, tablets, smartphones, smart home devices, and gaming consoles. Serving both individual consumers and businesses, Haifa Wholesale aims to provide access to the latest technology at competitive prices. Their commitment to customer support and maintaining a robust inventory underscores their role as a reliable supplier in the electronics market. With a workforce of around 15 employees, the company has established a network of domestic and international customers, reflecting its operational reach. Despite not having received any external funding, Haifa Wholesale continues to position itself as a trustworthy resource for high-quality consumer electronics.

6. Prime Communication

• Website: primejigar.com
• Ownership type: Private
• Headquarters: Garland, Texas, United States (USA)
• Employee distribution: United States (USA) 100%
• Founded year: 2004
• Headcount: 11-50
• LinkedIn: prime-communication

Prime Communication, known as Prime Jigar, is a retail establishment based in Garland, Texas, with a focus on consumer electronics and home appliances. Founded in 2004, the company has carved out a niche in the market by offering a wide range of products, including mobile phones, laptops, and various kitchen and home appliances. The company aims to enhance the shopping experience for its customers through quality products and attentive service. Although it operates primarily in Ahmedabad, its offerings reflect a commitment to meeting consumer needs in the electronics space. Prime Jigar's product lineup includes not only high-demand electronics but also essential home appliances, making it a relevant player in the consumer electronics industry.

7. AfterShokz

• Website: aftershokz.com
• Ownership type: Private
• Headquarters: Austin, Texas, United States (USA)
• Founded year: 2011
• Headcount: 11-50
• LinkedIn: aftershokz

AfterShokz, founded in 2011 and based in Austin, Texas, specializes in audio equipment, particularly bone conduction headphones. The company has carved out a niche in the market by offering products designed for sports, leisure, and communication. Their headphones allow users to enjoy music while remaining aware of their surroundings, a feature that appeals to fitness enthusiasts and those who prioritize safety. AfterShokz operates an online store, providing direct access to their range of products, which includes various models tailored for different activities, such as running, swimming, and office use. The company has gained recognition for its innovative technologies, such as ComfortTech and DirectPitch™, which enhance sound quality and comfort. With a focus on consumer needs and a commitment to product development, AfterShokz continues to be a relevant player in the audio equipment industry.

8. Prime Systems / Directron

• Website: directron.com
• Ownership type: Private
• Headquarters: Houston, Texas, United States (USA)
• Employee distribution: United States (USA) 96%, China 4%
• Founded year: 1991
• Headcount: 51-200
• LinkedIn: primesystems-directron

Prime Systems / Directron, founded in 1991 and based in Houston, Texas, is a private technology and electronics retailer. The company specializes in a broad array of products, including computers, components, peripherals, and networking equipment. They serve both individual consumers and businesses, providing tailored solutions for various technology needs. Directron's extensive product categories range from hardware components like CPUs and motherboards to complete systems such as desktops and laptops. They also offer peripherals, storage solutions, and networking products, making them a comprehensive source for technology purchases. Their commitment to customer service is evident in their policies, including free shipping on select items and a money-back guarantee. Directron has not reported any recent funding, indicating they operate independently in the market.

9. Tinno USA Inc

• Website: tinno.us
• Ownership type: Private
• Headquarters: Plano, Texas, United States (USA)
• Employee distribution: United States (USA) 100%
• Founded year: 2018
• Headcount: 11-50
• LinkedIn: wikousa

Tinno USA Inc, founded in 2018 and based in Plano, Texas, is a technology company focused on the design and manufacturing of mobile devices. As a subsidiary of Tinno Mobile Technology Corp, which has a strong presence in over 80 countries, Tinno USA aims to serve the North American market specifically. The company specializes in smartphones, tablets, and wireless hotspots, leveraging advanced 4G and 5G technologies to enhance connectivity for consumers and businesses alike. Tinno collaborates with major wireless carriers to launch innovative communication solutions, ensuring their products meet the demands of modern users. Their product lineup includes the Wiko Voix smartphone, which features a robust battery, a dual-camera system, and the latest Android operating system. Tinno's commitment to research and development, along with their focus on consumer needs, positions them as a relevant player in the consumer electronics industry.

10. Emerge Technologies

• Website: myretrak.com
• Ownership type: Private
• Headquarters: Coppell, Texas, United States (USA)
• Employee distribution: United States (USA) 88%, China 12%
• Founded year: 2004
• Headcount: 11-50
• LinkedIn: emerge-technologies-inc.

Emerge Technologies, based in Coppell, Texas, operates primarily through its online platform, myretrak.com, under the brand name ReTrak. Founded in 2004, the company has carved out a niche in the consumer electronics market by specializing in portable tech accessories. Their product lineup includes a variety of chargers, cables, and audio devices, all designed with the mobile consumer in mind. ReTrak's offerings are characterized by their retractable designs, which aim to eliminate clutter and enhance convenience for users on the go. The company targets consumers who seek reliable solutions to keep their devices powered and connected, reflecting a clear understanding of modern consumer needs. With a workforce of around 24 employees, Emerge Technologies operates primarily in the United States, with a small portion of its workforce based in China. The absence of reported funding indicates a self-sustaining business model, focusing on direct sales through their online store.

11. Shokz

• Website: shokz.com
• Ownership type: Private
• Headquarters: Austin, Texas, United States (USA)
• Employee distribution: China 74%, United States (USA) 14%, Singapore 3%, Other 9%
• Founded year: 2011
• Headcount: 1001-5000
• LinkedIn: aftershokz

Shokz, founded in 2011 and based in Austin, Texas, is a private company that specializes in audio technology, particularly known for its innovative bone conduction headphones. The company has carved out a niche in the market by offering products that allow users to enjoy audio while remaining aware of their surroundings, making them particularly appealing to athletes and individuals engaged in outdoor activities. Shokz's product lineup includes various models tailored for sports, true wireless listening, and communication needs. They operate primarily through direct sales on their website, emphasizing customer engagement and satisfaction. With a workforce distributed across several countries, including a significant presence in China, Shokz continues to innovate in the audio space, focusing on comfort and situational awareness in their designs.

12. Discount Electronics

• Website: discountelectronics.com
• Ownership type: Private
• Headquarters: Austin, Texas, United States (USA)
• Employee distribution: United States (USA) 94%, Costa Rica 6%
• Founded year: 1997
• Headcount: 51-200
• LinkedIn: discount-electronics

Discount Electronics, founded in 1997 and based in Austin, Texas, is a private electronics retailer that specializes in refurbished computers and laptops. The company caters to a wide audience, including individual consumers and businesses, by providing a range of products at discounted prices. Their offerings include various brands such as Dell, HP, Lenovo, and Apple, with a strong emphasis on quality assurance and customer service. Discount Electronics operates both online and through physical locations in Texas, allowing them to reach a broader customer base. They also engage in electronics recycling, promoting sustainability in technology consumption. The company has built a reputation for affordability, with significant discounts on high-quality refurbished devices, making technology accessible to a wider audience.

13. ExportTek Inc

• Website: exporttek.com
• Ownership type: Private
• Headquarters: Coppell, Texas, United States (USA)
• Employee distribution: United States (USA) 64%, United Arab Emirates 24%, Mexico 12%
• Founded year: 2010
• Headcount: 11-50
• LinkedIn: exporttek-inc

ExportTek Inc, based in Coppell, Texas, is a private technology distributor founded in 2010. The company employs between 11 to 50 people and operates across multiple countries, including the United States, the United Arab Emirates, Mexico, and others. ExportTek specializes in the distribution of consumer electronics, IT infrastructure, and electronic waste management services. Their product offerings include popular consumer electronics such as smartphones, tablets, and laptops from well-known brands like Apple and Samsung. They also provide IT services, including installation and troubleshooting, which cater to businesses, educational institutions, and government agencies. Their commitment to responsible recycling is highlighted by their R2 certification, ensuring that they adhere to high standards in electronic waste disposal. This positions them as a responsible player in the technology distribution sector, focusing on quality products and services.

14. Blue Tiger

• Website: bluetigerusa.com
• Ownership type: Private
• Headquarters: Stafford, Texas, United States (USA)
• Employee distribution: United States (USA) 100%
• Founded year: 2010
• Headcount: 11-50
• LinkedIn: blue-tiger-usa

Blue Tiger USA, founded in 2010 and based in Stafford, Texas, is a private company that specializes in the manufacture and retail of Bluetooth headsets and accessories. The company primarily targets professionals who operate in noisy environments, such as truck drivers and construction workers, by providing products designed for clear communication. Their product line includes over-the-head Bluetooth headsets, dash cameras, and various accessories tailored for professional use. Blue Tiger emphasizes customer service and product quality, offering a 365-day warranty and a risk-free return policy. The company operates through direct sales on their website and through authorized retail locations, ensuring accessibility for their target market.

15. Smartish

• Website: smartish.com
• Ownership type: Private
• Headquarters: Austin, Texas, United States (USA)
• Employee distribution: United States (USA) 100%
• Founded year: 2009
• Headcount: 11-50
• LinkedIn: cm4

Smartish, founded in 2009 and based in Austin, Texas, is a private company that specializes in consumer electronics, particularly phone cases and accessories. With a team of 11 to 50 employees, Smartish operates primarily through its online store, providing direct access to a range of products designed to protect and personalize mobile devices. Their product lineup includes various phone cases, screen protectors, and accessories tailored for popular devices like iPhones and Galaxy phones. Smartish emphasizes quality and affordability, offering a lifetime warranty on their products, which reflects their confidence in durability. The company also engages with its customers through social media and a blog, showcasing their commitment to customer satisfaction and community involvement.

16. AztekC.com

• Website: aztekcomputers.com
• Ownership type: Private
• Headquarters: Carrollton, Texas, United States (USA)
• Employee distribution: United States (USA) 100%
• Founded year: 1997
• Headcount: 11-50
• LinkedIn: aztek-computers-limited

Aztek Computers, LLC, founded in 1997 and based in Carrollton, Texas, is a private retail company that specializes in IT products and office supplies. With a workforce of 11 to 50 employees, AztekC.com operates primarily through an online platform, offering a wide array of products that include computers, electronics, office supplies, and more. Their catalog features items such as printers, computer parts, consumer electronics, and even video game accessories. The company aims to provide discounted products to meet the technology and office needs of both businesses and consumers. AztekC.com has established itself as a reliable source for various IT solutions, making it a notable player in the consumer electronics industry.

17. Audioengine

• Website: audioengine.com
• Ownership type: Private
• Headquarters: Austin, Texas, United States (USA)
• Employee distribution: United States (USA) 100%
• Founded year: 2005
• Headcount: 11-50
• LinkedIn: audioengine-usa

Audioengine, based in Austin, Texas, is a private company founded in 2005 that specializes in the manufacturing and retail of audio equipment. The company offers a range of products, including home music systems, portable speakers, and various audio components like amplifiers and digital-to-analog converters (DACs). Audioengine primarily operates through its online store, providing direct access to its products for consumers seeking high-quality sound for their home music setups. The company has built a reputation for delivering exceptional audio performance and stylish designs, appealing to both audiophiles and everyday music lovers. Their products are designed to enhance the listening experience, whether for gaming, music, or home entertainment. Audioengine's focus on quality and customer satisfaction is evident in their offerings, which include a 30-day audition period and a three-year warranty on products.

18. UpTrade

• Website: uptradeit.com
• Ownership type: Private
• Headquarters: Allen, Texas, United States (USA)
• Employee distribution: United States (USA) 100%
• Founded year: 2018
• Headcount: 1-10
• LinkedIn: uptradeit

UpTrade, founded in 2018 and based in Allen, Texas, is a private company specializing in the retail of certified used and refurbished smartphones. The company offers a wide selection of devices from well-known brands such as Apple, Samsung, Google, and others, making it a go-to destination for consumers seeking cost-effective alternatives to new phones. UpTrade's business model includes a trade-in program, allowing customers to sell their old devices while purchasing new ones, thereby enhancing accessibility to technology. The company emphasizes quality assurance by providing certified pre-owned devices, which are fully functional and come with a 30-day return policy. This focus on customer satisfaction and sustainability through the reuse of electronics positions UpTrade as a relevant player in the consumer electronics industry.

19. Connectivity Source

• Website: connectivitysource.net
• Ownership type: Private
• Headquarters: Houston, Texas, United States (USA)
• Employee distribution: United States (USA) 100%
• Founded year: 1999
• Headcount: 1001-5000
• LinkedIn: connectivity-source_2

Connectivity Source, founded in 1999 and based in Houston, Texas, is a prominent wireless retailer and one of T-Mobile's largest Authorized Retailers. The company specializes in offering a variety of consumer electronics, including wireless handsets, connected watches, tablets, and mobile device plans. Their primary clientele consists of individuals and families seeking reliable connectivity solutions. Connectivity Source emphasizes exceptional customer service and invests in the professional growth of its employees, fostering a culture of development and support. With hundreds of retail locations across the United States, the company plays a vital role in the consumer electronics market by connecting customers to the latest technology and mobile services.

20. Equator Advanced Appliances

• Website: equatorappliances.com
• Ownership type: Private
• Headquarters: Houston, Texas, United States (USA)
• Employee distribution: United States (USA) 62%, India 31%, Canada 6%
• Founded year: 1991
• Headcount: 11-50
• LinkedIn: equatorappliances

Equator Advanced Appliances, established in 1991 and based in Houston, Texas, specializes in innovative home appliances tailored for compact living spaces. The company offers a wide array of products, including laundry machines, refrigerators, and cooking appliances, catering primarily to individuals and families who require space-efficient solutions. Equator is committed to creating user-friendly designs and eco-efficient products, which resonate with modern consumer preferences. Their product line features unique offerings such as combo washer-dryers and retro refrigerators, showcasing their focus on both functionality and style. Over the years, Equator has garnered several industry awards, highlighting their commitment to quality and innovation in the appliance sector. The company operates with a relatively small workforce, indicating a focused approach to their market segment without the need for extensive funding or external investment.

21. CyberMart

• Website: cybermart.com
• Ownership type: Private
• Headquarters: Arcola, Texas, United States (USA)
• Employee distribution: Pakistan 66%, India 17%, United States (USA) 17%
• Founded year: 2003
• Headcount: 5001-10000
• LinkedIn: cybermart

CyberMart is an online e-commerce store based in Arcola, Texas, founded in 2003. The company offers a wide array of products, prominently featuring electronics alongside fashion and fitness equipment. CyberMart aims to provide consumers with a convenient shopping experience, focusing on accessibility and variety. The electronics section includes items such as cameras, computers, laptops, home appliances, and mobile devices, indicating a commitment to serving the tech-savvy consumer. With a workforce that is primarily distributed in Pakistan and India, CyberMart operates on a global scale, catering to a broad audience. The company has not reported any funding, suggesting it may be self-sustained or operating on a different financial model.

22. Altex Computers & Electronics, LTD.

• Website: altex.com
• Ownership type: Private
• Headquarters: San Antonio, Texas, United States (USA)
• Employee distribution: United States (USA) 100%
• Founded year: 1980
• Headcount: 51-200
• LinkedIn: altex-computers-%26-electronics-ltd.

Altex Computers & Electronics, LTD. is a Texas-based electronics retailer founded in 1980. The company specializes in a broad range of products, including computers, networking equipment, and various electronic accessories. Altex serves both individual consumers and businesses, providing essential technology solutions tailored to meet diverse needs. The company prides itself on its customer service, offering options for online shopping and in-store pickup across Texas. With a workforce of approximately 104 employees, Altex has established itself as a reliable source for technology products, maintaining a strong local presence while also catering to customers nationwide. Their extensive product catalog includes items such as desktop computers, gaming systems, networking tools, and security equipment, reflecting their active involvement in the consumer electronics industry.

Consumer Electronics Insights: Key Companies in Texas

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