Competitive analysis research companies focus on providing insights that help businesses assess their competitive environment and market dynamics. They gather data on competitors, market trends, and consumer behaviors to offer strategic recommendations. Many firms utilize advanced analytics and survey methods, allowing them to create detailed reports that guide corporate decision-making. As the demand for actionable insights continues to grow, these companies are increasingly integrating technology, such as AI and machine learning, to enhance data collection and analysis processes. The sector is becoming more data-driven, making real-time analysis a critical component of strategic planning.


The companies listed here vary in size, with employees ranging from very small teams to large organizations. They are headquartered in several global locations, primarily in cities like London, New York, and Pune. Founded between 1971 and 2018, these firms specialize in various areas, including market research, consumer insights, and strategic consulting. Notable companies, such as Mintel and IBISWorld, provide essential reports and tools that help clients navigate the complexities of market competition and make informed decisions.


Continue reading to discover the top competitive analysis research companies.


Top 22 Competitive Analysis Research Companies


1. Mintel

  • Website: mintel.com
  • Ownership type: Private
  • Headquarters: London, England, United Kingdom (UK)
  • Employee distribution: United Kingdom (UK) 36%, United States (USA) 30%, China 8%, Other 25%
  • Founded year: 1972
  • Headcount: 1001-5000
  • LinkedIn: mintel

Mintel Group Ltd, founded in 1972 and headquartered in London, is a market research firm that specializes in providing comprehensive market intelligence and consulting services. With a workforce of around 1,600 employees, Mintel serves clients across various industries, including food and drink, beauty and personal care, financial services, and technology. The company focuses on delivering insights into consumer behavior and market trends, which are crucial for businesses aiming to innovate and adapt to changing market conditions. Mintel's services include consumer insights, innovation strategies, market analysis, and competitive intelligence, helping clients make informed decisions. Their tools, such as the Global New Products Database (GNPD) and Comperemedia, allow businesses to track product launches and analyze competitors' marketing strategies, thereby enhancing their competitive positioning. Mintel's commitment to providing actionable insights has made it a trusted partner for over 5,000 global businesses.


2. IMARC Services Private Limited

  • Website: imarcgroup.com
  • Ownership type: Private
  • Headquarters: Noida, Uttar Pradesh, India
  • Employee distribution: India 98%, Other 2%
  • Founded year: 2010
  • Headcount: 201-500
  • LinkedIn: imarc-group

IMARC Services Private Limited, founded in 2010 and based in Noida, Uttar Pradesh, India, is a market research and consulting firm that provides in-depth insights and analysis across a variety of sectors. The company offers a range of services, including competitive intelligence, consumer surveys, market entry assessments, and pricing research. IMARC serves clients from multiple industries such as healthcare, technology, automotive, and food and beverages, helping them navigate market dynamics and make informed decisions. With a workforce of over 500 employees, the firm has established itself as a reliable partner for organizations seeking to understand market trends and capitalize on opportunities. Their reports often include competitive landscapes, market forecasts, and strategic recommendations, making them a valuable resource for businesses aiming to enhance their market positioning.


3. Proactive Worldwide

  • Website: proactiveworldwide.com
  • Ownership type: Corporate
  • Headquarters: Schaumburg, Illinois, United States (USA)
  • Employee distribution: United States (USA) 100%
  • Latest funding: $6.3M, November 2021
  • Founded year: 1995
  • Headcount: 11-50
  • LinkedIn: proactive-worldwide

Proactive Worldwide, Inc. is a consulting firm based in Schaumburg, Illinois, specializing in competitive intelligence, market intelligence, and customer intelligence services. Established in 1995, the company has built a reputation for providing insights to Fortune 1000 companies across multiple sectors, including healthcare, technology, and consumer goods. Their offerings include comprehensive research and analysis, training workshops, and customized consulting services designed to help clients make informed strategic decisions. Proactive Worldwide employs a proprietary research methodology and a team of skilled analysts to deliver impactful insights. The firm has also been recognized for its commitment to ethical research practices and has trained numerous professionals in competitive intelligence. In November 2021, Proactive Worldwide secured $6.35 million in funding, further solidifying its position in the market and enabling continued growth and innovation in its service offerings.


4. IBISWorld

  • Website: ibisworld.com
  • Ownership type: Corporate
  • Headquarters: Melbourne, Victoria, Australia
  • Employee distribution: United States (USA) 48%, Australia 29%, United Kingdom (UK) 18%, Other 4%
  • Latest funding: September 2022
  • Founded year: 1971
  • Headcount: 201-500
  • LinkedIn: ibisworld

IBISWorld, founded in 1971 and headquartered in Melbourne, Victoria, Australia, is a research firm that specializes in comprehensive industry market research, reports, and statistics. The company serves a wide range of clients, including businesses, government agencies, and academic institutions, helping them make informed decisions based on detailed analysis of various sectors. IBISWorld operates through a subscription model, granting access to a vast collection of industry insights and data. With a workforce of approximately 390 employees, the company has a significant presence in the United States, Australia, and the United Kingdom, among other regions. Their reports cover over 5,000 industries globally, providing clients with critical information on market dynamics, trends, and forecasts. This extensive reach and focus on actionable insights make IBISWorld a valuable resource for those engaged in competitive analysis and strategic decision-making.


5. 6Wresearch

  • Website: 6wresearch.com
  • Ownership type: Private
  • Headquarters: New Delhi, Delhi, India
  • Employee distribution: India 100%
  • Founded year: 2011
  • Headcount: 201-500
  • LinkedIn: 6w-research

6Wresearch, based in New Delhi, India, is a market research and consulting firm established in 2011. The company provides industry research reports and consulting services aimed at helping businesses make informed decisions regarding market entry and growth strategies. Their expertise spans multiple sectors, including aerospace, chemicals, healthcare, and telecommunications, among others. 6Wresearch emphasizes a thorough understanding of market dynamics and competitive landscapes, which is crucial for their clients. They offer a range of services, including advisory and consulting, feasibility studies, competitor intelligence, and customer behavior analysis. The firm has built a reputation for delivering actionable insights that assist companies in navigating complex market conditions. With a dedicated team and a focus on client satisfaction, 6Wresearch continues to support businesses in achieving their strategic goals.


6. Fuld & Company

  • Website: fuld.com
  • Ownership type: Private
  • Headquarters: Boston, Massachusetts, United States (USA)
  • Employee distribution: India 91%, United States (USA) 5%, United Kingdom (UK) 3%
  • Founded year: 1979
  • Headcount: 51-200
  • LinkedIn: fuld-%26-company

Fuld & Company is a consulting firm based in Boston, Massachusetts, specializing in competitive strategy. Established in 1979, the firm has carved out a niche in providing competitive intelligence, market insights, and financial research. Their services are designed to help businesses understand market dynamics and make informed strategic decisions. Fuld & Company has worked with a range of clients, including major corporations and financial institutions, assisting them in enhancing their strategic decision-making capabilities. The firm has executed over 10,000 strategic engagements, showcasing their extensive experience in the industry. Their offerings include business and industry research, competitive intelligence, AI and analytics, and financial research, among others. This breadth of services positions them as a valuable partner for organizations looking to navigate competitive challenges and seize market opportunities.


7. The Business Research Company


The Business Research Company, founded in 2012 and based in London, is a market research firm that provides in-depth market intelligence and consulting services across a wide array of industries. With a workforce of approximately 302 employees, the company has established itself as a reliable partner for businesses seeking to navigate complex market dynamics. Their services include over 10,000 market research reports covering 27 industries and 60 geographies, as well as customized studies tailored to meet specific client needs. The firm emphasizes continuous research, offering insights through desk research, consumer research, and analytics. Their clientele includes notable companies such as Toshiba, Sony, and Amazon, showcasing their capability to serve major players in various sectors. The Business Research Company is also recognized for its Global Market Model, which provides a comprehensive database of market information, further solidifying its position in the market research industry.


8. Goldstein Market Intelligence LLC


Goldstein Market Intelligence LLC is a consulting firm based in London, England, specializing in market research and analysis. Founded in 2017, the company has quickly positioned itself within the industry by offering a range of services aimed at helping businesses understand market opportunities and competitive landscapes. Their offerings include market opportunity assessments, competitive intelligence, and market entry advisory services. With a team of over 50 analysts and domain experts, Goldstein Market Intelligence focuses on delivering actionable insights across various sectors, including healthcare, automotive, and technology. The firm emphasizes the importance of data-driven decision-making, providing clients with the tools they need to navigate the complexities of the market effectively. Their commitment to thorough research and analysis has enabled them to publish thousands of reports, catering to a global clientele.


9. Market Research Outlet


Market Research Outlet is a market research and consulting firm based in Pune, Maharashtra, India. Founded in 2018, the company focuses on delivering comprehensive market research reports and actionable insights to businesses worldwide. With a small team of experienced professionals, Market Research Outlet aims to assist clients in formulating effective business strategies through services that include competitive analysis, consumer insights, and growth consulting. The firm has developed expertise in various sectors, particularly technology and healthcare, allowing them to provide tailored solutions that address specific market challenges. Their client-centric approach emphasizes collaboration, ensuring that research is customized to meet the unique needs of each client. Market Research Outlet is committed to leveraging advanced research methodologies and data analysis tools to deliver accurate and relevant information, enabling businesses to make informed decisions and achieve long-term success.


10. Daxue Consulting

  • Website: daxueconsulting.com
  • Ownership type: Private
  • Headquarters: Hong Kong S.A.R
  • Employee distribution: China 92%, United States (USA) 3%, Hong Kong S.A.R 3%, Other 3%
  • Founded year: 2009
  • Headcount: 11-50
  • LinkedIn: daxue-consulting

Daxue Consulting, founded in 2009 and based in Hong Kong, is a consulting firm that specializes in strategic research and market insights for businesses targeting the Chinese market. With a team of over 100 professionals, the firm offers a range of services including market research, customer understanding, strategy consulting, management consulting, and branding. Their client portfolio includes notable names from various sectors such as automotive, beauty, e-commerce, and technology. Daxue Consulting has built a reputation for its data-driven approach, utilizing tech-driven data collection methods and qualitative research to provide actionable insights. Their extensive experience in the Chinese market positions them as a valuable partner for companies looking to navigate this complex environment.


11. SPER Market Research

  • Website: sperresearch.com
  • Ownership type: Private
  • Headquarters: Noida, Uttar Pradesh, India
  • Employee distribution: India 100%
  • Founded year: 2015
  • Headcount: 51-200
  • LinkedIn: sperresearch

SPER Market Research, established in 2015 and based in Noida, Uttar Pradesh, India, is a market research and consulting firm that provides a wide array of services. These include primary research, competitive intelligence, and comprehensive industry reports. The company caters to businesses and organizations across multiple sectors, helping them gain valuable insights into market trends and consumer behavior. With a team of around 70 employees, SPER focuses on delivering data-driven insights that inform strategic decision-making. Their offerings also extend to market sizing, forecasting, and strategic consulting, which are crucial for companies looking to navigate competitive landscapes effectively. SPER is ISO 20252:2019 and ISO 9001:2015 certified, underscoring their commitment to maintaining high standards in market research and quality management.


12. Spire Research and Consulting


Spire Research and Consulting, founded in 2000 and based in Singapore, is a market research and consulting firm that specializes in providing tailored research solutions for businesses and government agencies. The company focuses on holistic research that integrates customer insights with broader market dynamics, which is crucial for navigating the complexities of emerging markets. Their services include market entry studies, competitor analysis, and strategic consulting, aimed at helping clients make informed decisions. Spire has built a strong reputation for delivering high-quality research and consulting services, having worked with over 50 Global Fortune 1000 firms and various government agencies across multiple countries. Their expertise spans numerous sectors, including automotive, financial services, and life sciences, among others. With a commitment to professionalism and integrity, Spire aims to be recognized as a trusted partner in the emerging market research-based consulting space.


13. Report Hive Research

  • Website: reporthive.com
  • Ownership type: Private
  • Headquarters: Pune, Maharashtra, India
  • Employee distribution: India 100%
  • Founded year: 2017
  • Headcount: 51-200
  • LinkedIn: reporthive

Report Hive Research Consultants LLP, founded in 2017 and based in Pune, Maharashtra, India, is a market research firm that provides in-depth reports and strategic insights across various industries. The company caters to business leaders and organizations by offering valuable information on market trends, competitive analysis, and industry forecasts. Their extensive service offerings cover sectors such as automotive, chemicals, consumer goods, food and beverages, healthcare, heavy industry, communication and technology, energy, packaging, and semiconductors. With a dedicated team of professionals, Report Hive Research aims to assist clients in making informed decisions based on comprehensive market data and analysis. The firm operates solely in India, indicating a focused approach to its market research services.


14. MartLenz Knowledge Services

  • Website: martlenz.com
  • Ownership type: Private
  • Headquarters: Pune, Maharashtra, India
  • Employee distribution: India 99%, Other 1%
  • Founded year: 2017
  • Headcount: 51-200
  • LinkedIn: martlenz

MartLenz Knowledge Services, founded in 2017 and based in Pune, Maharashtra, India, is a market research firm that provides comprehensive insights solutions tailored for businesses and organizations. With a workforce of around 70 employees, the company focuses on primary research, competitive intelligence, and consumer behavior analysis across various sectors. MartLenz has developed an internal AI platform, Kyrios, which optimizes respondent targeting and enhances data quality. They conduct thousands of surveys annually across over 55 global markets, leveraging a network of in-field agents and B2B professionals. Their services include qualitative consultations, competitive benchmarking, and consumer behavior tracking, aimed at helping clients make informed strategic decisions. MartLenz has been recognized as one of the top 10 market research companies in Asia, reflecting their growing influence in the industry.


15. M-Brain Group

  • Website: m-brain.com
  • Ownership type: Venture Capital
  • Headquarters: Helsinki, Uusimaa, Finland
  • Latest funding: December 2012
  • Founded year: 1995
  • Headcount: 51-200
  • LinkedIn: mbraingroup

M-Brain Group, founded in 1995 and based in Helsinki, Finland, is a market intelligence company that provides competitive and market intelligence services through its SaaS platform, Valona Intelligence. The company serves over 500 enterprises across various sectors, including finance, insurance, manufacturing, automotive, chemicals, heavy industry, and medical devices. M-Brain Group's platform offers tools for competitor analysis, market monitoring, and advisory services, enabling clients to make informed decisions and maintain a competitive edge. Their services include AI-driven insights, market intelligence reports, and geopolitical consulting, which are designed to support businesses in navigating complex market dynamics. With a focus on actionable insights and a commitment to innovation, M-Brain Group has established itself as a significant player in the market intelligence field.


16. Escalent

  • Website: escalent.co
  • Ownership type: Private Equity
  • Headquarters: Livonia, Michigan, United States (USA)
  • Employee distribution: India 69%, United States (USA) 26%, United Kingdom (UK) 2%, Other 3%
  • Latest funding: May 2019
  • Founded year: 1989
  • Headcount: 1001-5000
  • LinkedIn: thinkescalent

Escalent is a market research and consulting firm based in Livonia, Michigan, established in 1989. The company employs around 1,162 individuals, with a significant portion of its workforce located in India and the United States. Escalent focuses on providing data analytics and advisory services that assist clients in understanding human and market behaviors. Their solutions span various industries, including automotive, consumer goods, energy, financial services, health, technology, telecom, and travel. Escalent's services include market assessments, brand positioning, customer experience management, and competitive intelligence, which are crucial for businesses navigating market disruptions. The firm has also expanded its capabilities through acquisitions, enhancing its expertise in delivering actionable insights to clients. Escalent's commitment to transforming complex data into strategic consumer insights positions it as a valuable partner for organizations looking to improve their market strategies.


17. Inteliens

  • Website: inteliens.com
  • Ownership type: Private
  • Headquarters: Madrid, Madrid, Spain
  • Employee distribution: Spain 93%, Mexico 7%
  • Founded year: 1991
  • Headcount: 51-200
  • LinkedIn: inteliens

Inteliens, founded in 1991 and based in Madrid, Spain, is a consulting firm that specializes in market intelligence and strategic research. With a team of around 54 employees, the company provides a range of services including competitive monitoring, consumer insights, and data analytics. Their approach is centered on delivering actionable insights that enhance decision-making for businesses across various sectors, notably finance and telecommunications. Inteliens operates primarily in Spain and Mexico, reflecting their regional focus while also extending their services to other markets in Europe. The firm emphasizes the importance of understanding market dynamics and competitor actions, which is critical for businesses aiming to maintain a competitive edge. Their commitment to providing tailored research solutions positions them as a relevant player in the competitive analysis space.


18. Infinity Business Insights


Infinity Business Insights, founded in 2015 and based in Pune, Maharashtra, India, is a market research firm that specializes in delivering detailed market research reports and business intelligence services. The company serves a wide array of industries, including information technology, healthcare, agriculture, and aerospace, among others. By utilizing both qualitative and quantitative research methodologies, Infinity Business Insights aims to help businesses understand market trends and dynamics, enabling them to make informed strategic decisions. Their report database boasts over 100,000 reports, showcasing their extensive research capabilities. The company operates primarily in India, with a small presence in the United States, and emphasizes a client-centric approach, often acting as an extension of their clients' teams to provide tailored insights and support. Infinity Business Insights has not reported any funding, indicating a self-sustained operational model.


19. Spherical Insights LLP


Spherical Insights LLP, founded in 2016 and based in Mason, Ohio, is a market research and consulting firm that provides comprehensive market research reports and consulting services across various industries. With a team of skilled analysts, the company focuses on delivering tailored insights and competitive intelligence to help clients enhance their strategies and achieve growth. Their clientele includes businesses, government organizations, and non-profits, reflecting their broad industry involvement. Spherical Insights offers a range of services, including competitive analysis, market entry strategy, and technology consulting, aimed at helping clients identify and capture growth opportunities. The firm has established a significant presence in the market research sector, with a strong emphasis on customized solutions and actionable insights. Notably, the majority of their workforce is based in India, which may influence their operational dynamics and service delivery.


20. AllTheResearch

  • Website: alltheresearch.com
  • Ownership type: Private
  • Headquarters: Fremont, California, United States (USA)
  • Employee distribution: India 65%, United States (USA) 35%
  • Founded year: 2017
  • Headcount: 11-50
  • LinkedIn: all-the-research

AllTheResearch, founded in 2017 and based in Fremont, California, is a private market research firm with a workforce of approximately 17 employees. The company offers a range of services including strategic research reports, custom research, consulting services, and competitive intelligence. They cater to various industries such as Information & Communication Technology (ICT), healthcare, agriculture, and more. Their clientele consists of businesses and organizations looking for insights to enhance their decision-making processes. Notably, a significant portion of their workforce is located in India, which may influence their operational dynamics and market reach. AllTheResearch has not reported any funding, indicating a self-sustained operational model thus far.


21. TechSci Research

  • Website: techsciresearch.com
  • Ownership type: Private
  • Headquarters: New York, New York, United States (USA)
  • Employee distribution: India 100%
  • Founded year: 2009
  • Headcount: 51-200
  • LinkedIn: techsci-research

TechSci Research, founded in 2009 and based in New York, is a market research and consulting firm that offers comprehensive insights and strategic solutions tailored to various industries. With a workforce of around 150 employees, the company has established itself as a provider of custom research services and consumer insights. Their expertise spans multiple sectors, including healthcare, automotive, chemicals, and infrastructure, allowing them to assist clients in navigating market dynamics effectively. TechSci Research emphasizes not only research but also the implementation of strategies, which enhances their value proposition to clients. They have worked with notable corporations, providing actionable insights that help in decision-making processes. Their commitment to delivering reliable and accurate research has earned them a reputation among clients seeking to optimize their business strategies.


22. Grail Research

  • Website: grailinsights.com
  • Ownership type: Corporate
  • Headquarters: New York, New York, United States (USA)
  • Employee distribution: India 86%, China 14%
  • Latest funding: June 2021
  • Founded year: 2006
  • Headcount: 201-500
  • LinkedIn: grail-research

Grail Research, which has been integrated into Escalent, operates as a consulting firm that specializes in market research and data analytics. Founded in 2006 and based in New York, the company has developed a strong presence in various industries, including automotive, financial services, and technology. Grail Research provides insights and strategies that help businesses navigate market dynamics and enhance customer engagement. Their services include competitive intelligence, market assessments, and M&A research, which are crucial for companies looking to understand their competitive positioning. The firm employs a model that emphasizes tailored consulting and advisory services, ensuring that clients receive insights that are directly applicable to their specific challenges and opportunities. With a significant portion of their workforce located in India and China, Grail Research leverages global talent to deliver comprehensive research solutions.



Competitive Analysis Research Insights: Key Companies


CompanyHeadquarterSizeFoundedOwnership
MintelLondon, England, United Kingdom (UK)1001-50001972Private
IMARC Services Private LimitedNoida, Uttar Pradesh, India201-5002010Private
Proactive WorldwideSchaumburg, Illinois, United States (USA)11-501995Corporate
IBISWorldMelbourne, Victoria, Australia201-5001971Corporate
6WresearchNew Delhi, Delhi, India201-5002011Private
Fuld & CompanyBoston, Massachusetts, United States (USA)51-2001979Private
The Business Research CompanyLondon, England, United Kingdom (UK)201-5002012Corporate
Goldstein Market Intelligence LLCLondon, England, United Kingdom (UK)51-2002017Private
Market Research OutletPune, Maharashtra, India1-102018Private
Daxue ConsultingHong Kong S.A.R11-502009Private
SPER Market ResearchNoida, Uttar Pradesh, India51-2002015Private
Spire Research and ConsultingSingapore51-2002000Private
Report Hive ResearchPune, Maharashtra, India51-2002017Private
MartLenz Knowledge ServicesPune, Maharashtra, India51-2002017Private
M-Brain GroupHelsinki, Uusimaa, Finland51-2001995Venture Capital
EscalentLivonia, Michigan, United States (USA)1001-50001989Private Equity
InteliensMadrid, Madrid, Spain51-2001991Private
Infinity Business InsightsPune, Maharashtra, India11-502015Private
Spherical Insights LLPMason, Ohio, United States (USA)51-2002016Private
AllTheResearchFremont, California, United States (USA)11-502017Private
TechSci ResearchNew York, New York, United States (USA)51-2002009Private
Grail ResearchNew York, New York, United States (USA)201-5002006Corporate


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