The broadcasting industry in North Carolina is vibrant, featuring a mix of local television and radio stations that cater to various audiences. Companies in this sector deliver essential services such as news reporting, entertainment programs, and sports coverage, often focusing on community engagement. As technology evolves, many broadcasting companies are increasingly adopting digital platforms and interactive content to connect with listeners and viewers. This shift not only enhances audience reach but also provides opportunities for tailored advertising and sponsorship. Additionally, the state's strong investment in media infrastructure bolsters the industry’s future prospects.

The companies listed here vary in size and specialization, with headquarters predominantly located in cities like Raleigh, Charlotte, and Wilmington. Founded between 1937 and 2020, these firms range from family-owned enterprises to corporate entities, reflecting a blend of traditional broadcasting and innovative approaches. From major players like Capitol Broadcasting Company and WBTV to niche operators like Tobacco Road Sports Radio, their offerings include local news, sports events, talk radio, and digital content, all tailored to meet the needs of their respective communities.

Continue reading to discover the top broadcasting companies in North Carolina.

Top 22 Broadcasting Companies Companies in North Carolina

1. Capitol Broadcasting Company

• Website: capitolbroadcasting.com
• Ownership type: Family Owned
• Headquarters: Raleigh, North Carolina, United States (USA)
• Employee distribution: United States (USA) 100%
• Founded year: 1937
• Headcount: 501-1000
• LinkedIn: capitolbroadcasting

Capitol Broadcasting Company, Inc. is a family-owned media company based in Raleigh, North Carolina, with a history dating back to 1937. The company operates several television and radio stations, including WRAL-TV, an NBC affiliate, and WRAL-FM (MIX 101.5), an adult contemporary radio station. Capitol Broadcasting is known for its commitment to local news, entertainment, and community service, actively engaging with the audiences it serves. The company also operates WRAL Digital Solutions, a full-service digital marketing agency, showcasing its adaptability in the evolving media landscape. With a workforce of approximately 571 employees, Capitol Broadcasting emphasizes a culture of teamwork, integrity, and community support, making it a significant player in the North Carolina media market.

2. Wbtv

• Website: wbtv.com
• Ownership type: Corporate
• Headquarters: Charlotte, North Carolina, United States (USA)
• Employee distribution: United States (USA) 100%
• Latest funding: $3.6B, June 2018
• Founded year: 1949
• Headcount: 51-200
• LinkedIn: wbtv-charlotte

WBTV is a television station based in Charlotte, North Carolina, that has been serving the local community since its founding in 1949. The station is dedicated to providing news, weather updates, and community engagement content, making it a vital source of information for residents. WBTV covers a wide array of topics, including sports, health, and investigative journalism, which reflects its commitment to informing the public. The station actively engages with its audience through various platforms, including live broadcasts and digital content. With a workforce of approximately 206 employees, WBTV operates as a corporate entity under Gray Television, contributing to the media landscape by focusing on local issues and community needs.

3. Curtis Media Group

• Website: curtismedia.com
• Ownership type: Private
• Headquarters: Raleigh, North Carolina, United States (USA)
• Employee distribution: United States (USA) 100%
• Founded year: 1968
• Headcount: 201-500
• LinkedIn: curtis-media-group

Curtis Media Group, based in Raleigh, North Carolina, is a prominent broadcast media company that has been serving the community since its inception in 1968. The company operates 62 AM and FM radio signals throughout North Carolina, providing a variety of programming that includes news, traffic updates, and sports coverage. Curtis Media Group is not just a broadcasting entity; it also functions as a marketing company, leveraging its radio and digital assets to create effective marketing solutions for local businesses. The company runs several networks, such as the North Carolina News Network, which distributes news and information to over 80 affiliates, and the Triangle Traffic Network, which offers traffic reports in the Raleigh-Durham area. Additionally, Curtis Media Group is involved in event marketing and digital advertising, further enhancing its role in the local media landscape. Their commitment to community service is reflected in their support for various non-profit organizations and initiatives, such as the N.C. Children’s Promise, which raises funds for UNC Children’s Hospital. With a workforce of around 230 employees, Curtis Media Group continues to adapt and innovate in the broadcasting industry, making it a relevant player in the field.

4. Motor Racing Network

• Website: mrn.com
• Ownership type: Private
• Headquarters: Concord, North Carolina, United States (USA)
• Employee distribution: United States (USA) 100%
• Founded year: 1970
• Headcount: 11-50
• LinkedIn: motor-racing-network-inc.

Motor Racing Network (MRN) is a private sports broadcasting network based in Concord, North Carolina, specializing in live coverage of NASCAR events. Since its inception in 1970, MRN has been at the forefront of NASCAR broadcasting, providing play-by-play coverage of the NASCAR Cup Series, Xfinity Series, and Camping World Truck Series. The network's broadcasts are delivered via satellite to approximately 650 radio stations nationwide, making it a prominent source of NASCAR-related content. MRN not only engages millions of listeners through its radio broadcasts but also offers original podcasts and video content, catering to the interests of NASCAR fans. The network has developed a reputation for its vivid descriptions and in-depth analysis, ensuring that fans stay connected to the sport. With over 8 million unique yearly users, MRN continues to thrive as a key player in the sports broadcasting industry.

5. Wral

• Website: wral.com
• Ownership type: Private
• Headquarters: Raleigh, North Carolina, United States (USA)
• Employee distribution: United States (USA) 100%
• Founded year: 1956
• Headcount: 501-1000
• LinkedIn: wral-tv

WRAL, based in Raleigh, North Carolina, is a television station that has been operational since 1956. It is owned by Capitol Broadcasting Company and serves the Research Triangle area, providing a wide array of content including news, weather updates, and sports coverage. The station is known for its commitment to local journalism, offering in-depth investigative reports and timely updates on community events. WRAL also features specialized segments such as '5 On Your Side,' which addresses consumer issues, and 'WRAL Investigates,' focusing on significant local stories. The station has adapted to the digital age by providing content across various platforms, including its website and mobile applications, ensuring that it remains relevant in a rapidly changing media environment.

6. Whky

• Website: whky.com
• Ownership type: Private
• Headquarters: Hickory, North Carolina, United States (USA)
• Employee distribution: United States (USA) 100%
• Founded year: 1940
• Headcount: 11-50
• LinkedIn: whky

WHKY, based in Hickory, North Carolina, is a private media company founded in 1940. It specializes in providing news coverage, talk radio, and sports programming tailored to the Hickory community. WHKY plays a vital role in keeping local residents informed about various topics, including weather conditions, crime reports, and community events. The company operates both a radio station on 1290 AM and 102.3 FM, ensuring that its programming reaches a broad audience in the Greater Hickory Metro area. WHKY also engages with its audience through social media platforms, enhancing its presence in the local media landscape. Despite not having reported any funding, its long-standing history and focus on community-oriented content underscore its relevance in the broadcasting industry.

7. Norsan Media

• Website: norsanmedia.com
• Ownership type: Private
• Headquarters: Charlotte, North Carolina, United States (USA)
• Employee distribution: United States (USA) 100%
• Founded year: 2004
• Headcount: 51-200
• LinkedIn: norsan-media

Norsan Media, founded in 2004 and based in Charlotte, North Carolina, is a private media company that specializes in marketing solutions aimed at connecting brands with the Hispanic community. The company operates 45 radio stations across nine markets, including major cities in North Carolina, South Carolina, Florida, and Texas. Norsan Media also manages four television stations and several print publications, including HOLA News, which has been recognized as one of the top Hispanic newspapers in the Southeast. Their services extend to digital marketing, where they leverage a robust online presence with over 320,000 monthly visits across their platforms. Norsan Media is known for hosting significant cultural events that celebrate Hispanic heritage, further enhancing their connection with the community. The company is privately owned and has not reported any recent funding, indicating a self-sustaining business model.

8. Tobacco Road Sports Radio

• Website: tobaccoroadsportsradio.com
• Ownership type: Private
• Headquarters: Kernersville, North Carolina, United States (USA)
• Employee distribution: United States (USA) 100%
• Founded year: 2020
• Headcount: 1-10
• LinkedIn: tobaccoroadsportsradio

Tobacco Road Sports Radio is a private sports media company based in Kernersville, North Carolina, established in 2020. It serves the Triad area, focusing on local sports coverage that includes high school sports, college athletics, and professional teams. The company engages with local sports fans through various platforms, providing live event coverage, sports commentary, and a range of podcasts. Notably, it covers North Carolina A&T sports and offers a high school football game of the week, showcasing its commitment to local sports. Tobacco Road Sports Radio also provides podcast production services, helping local businesses and organizations create their own content. With a small team of dedicated employees, the company has carved out a niche in the local sports broadcasting market, emphasizing community involvement and tailored content for its audience.

9. Dick Broadcasting Company, Inc.

• Website: dickbroadcasting.com
• Ownership type: Private
• Headquarters: Greensboro, North Carolina, United States (USA)
• Employee distribution: United States (USA) 100%
• Founded year: 1952
• Headcount: 51-200
• LinkedIn: dick-broadcasting-company-inc-

Dick Broadcasting Company, Inc. is a radio broadcasting firm based in Greensboro, North Carolina, with a history that spans over six decades. Established in 1952, the company began its journey with a commitment to local content, exemplified by its first station, WIVK, which stood for the Independent Voice of Knoxville. Over the years, Dick Broadcasting has expanded its portfolio, once owning up to 16 radio stations across various markets, including Knoxville, Nashville, and Birmingham. Although the company sold many of its stations in the early 2000s, it retained key properties in Greensboro and Winston-Salem. Today, Dick Broadcasting continues to operate several stations, focusing on community engagement and adapting to the evolving media landscape through initiatives like DBC Next Media, which aims to integrate digital and traditional broadcasting. This adaptability reflects the company's understanding of changing listener habits and its commitment to connecting local businesses with their audiences.

10. Abc11 Wtvd-tv

• Website: abc11.com
• Ownership type: Private
• Headquarters: Raleigh, North Carolina, United States (USA)
• Employee distribution: United States (USA) 100%
• Founded year: 1954
• Headcount: 51-200
• LinkedIn: abc11-eyewitness-news---wtvd

ABC11 WTVD-TV is a private media company based in Raleigh, North Carolina, that specializes in news broadcasting and weather services for the Raleigh-Durham area. Established in 1954, the station has built a reputation for delivering local news, live newscasts, and entertainment content tailored to the needs of its community. ABC11 plays a crucial role in informing residents about current events, weather conditions, and local happenings, thereby fostering a connection with its audience. The station also engages in community initiatives and events, further solidifying its presence and relevance in the local media landscape. With a dedicated team of journalists and broadcasters, ABC11 continues to adapt to the evolving media environment while maintaining its focus on local content.

11. East Carolina Radio

• Website: ecri.net
• Ownership type: Private
• Headquarters: Nags Head, North Carolina, United States (USA)
• Employee distribution: United States (USA) 100%
• Founded year: 1990
• Headcount: 11-50
• LinkedIn: east-carolina-radio

East Carolina Radio, founded in 1990, is a private radio broadcasting company based in Nags Head, North Carolina. The company operates a total of eight radio stations, including five FM and three AM properties, each catering to different musical tastes and community interests. Their stations feature formats such as country, oldies, hip hop, classic rock, and Christian music, reflecting a broad appeal to local audiences. East Carolina Radio is dedicated to community service, often broadcasting public service announcements and engaging with local businesses for advertising opportunities. The company also emphasizes equal opportunity in its hiring practices, encouraging applications from women and minorities. With a workforce of around 21 employees, East Carolina Radio remains a significant local presence in the broadcasting industry, actively participating in regional events and job fairs to attract talent and promote their stations.

12. Imagic Group

• Website: imagic.tv
• Ownership type: Private
• Headquarters: Durham, North Carolina, United States (USA)
• Employee distribution: Lebanon 66%, Saudi Arabia 14%, United Arab Emirates 14%, Other 7%
• Founded year: 2004
• Headcount: 51-200
• LinkedIn: imagic-group

Imagic Group, founded in 2004 and based in Durham, North Carolina, is a media production company that specializes in creating and producing content primarily for the Arab world. With a workforce of around 58 employees, the company has established a significant presence in the MENA region, with a notable percentage of its workforce located in Lebanon, Saudi Arabia, and the United Arab Emirates. Imagic Group produces a wide array of shows, including popular formats like 'Arabs Got Talent', 'The X Factor', and 'Coke Studio', catering to both traditional television and digital platforms. Their mission focuses on crafting engaging content that resonates with audiences, and they manage all aspects of production from concept to delivery. This commitment to quality programming has positioned them as a key player in the media production landscape.

13. Witn-tv

• Website: witn.com
• Ownership type: Private
• Headquarters: Greenville, North Carolina, United States (USA)
• Employee distribution: United States (USA) 100%
• Founded year: 1995
• Headcount: 51-200
• LinkedIn: witn-tv

Witn-tv, based in Greenville, North Carolina, is a private media company that has been operational since 1995. It specializes in delivering news, weather updates, and sports coverage tailored to the needs of the Eastern North Carolina community. The company utilizes multiple platforms, including live broadcasts and an active online presence, to keep its audience informed and engaged. Witn-tv also fosters community connections through initiatives like contests and local events, enhancing its visibility and relevance in the region. With a dedicated team of approximately 97 employees, Witn-tv plays a significant role in local journalism, ensuring that residents receive timely and pertinent information.

14. Performance Racing Network

• Website: goprn.com
• Ownership type: Private
• Headquarters: Concord, North Carolina, United States (USA)
• Employee distribution: United States (USA) 100%
• Founded year: 1978
• Headcount: 1-10
• LinkedIn: performance-racing-network

Performance Racing Network (PRN) is a private media company based in Concord, North Carolina, specializing in motorsports broadcasting. Founded in 1978, PRN has carved out a niche in the motorsports industry by providing live race coverage, weekly shows, and podcasts tailored for racing enthusiasts. The company covers a range of events, primarily focusing on NASCAR, and engages its audience through various media formats, including radio and online streaming. PRN's programming includes popular shows like 'Fast Talk,' 'Garage Pass,' and 'Pit Reporters,' which feature insights and discussions from notable figures in the NASCAR community. With a dedicated team of around 23 employees, PRN continues to be an active participant in the motorsports broadcasting space, delivering timely updates and entertainment to its audience.

15. Sheridan Media

• Website: sheridanmedia.com
• Ownership type: Private
• Headquarters: Charlotte, North Carolina, United States (USA)
• Employee distribution: United States (USA) 100%
• Founded year: 2010
• Headcount: 11-50
• LinkedIn: sheridan-media

Sheridan Media is a private media company based in Charlotte, North Carolina, with a focus on serving the Sheridan and Buffalo communities in Wyoming. Founded in 2010, the company operates a range of services including news reporting, weather updates, sports coverage, and radio broadcasting. Sheridan Media engages local residents and businesses through live radio broadcasts, community event promotions, and a variety of podcasts. Their radio stations, such as KROE and KWYO, provide a platform for local news and entertainment, fostering a connection with the community. The company also features a community calendar, classifieds, and contests, further enhancing its role as a local media hub. With a small team of around 20 employees, Sheridan Media emphasizes local engagement and information dissemination, making it a significant player in its specific market.

16. WSOC-TV Eyewitness News

• Website: wsoctv.com
• Ownership type: Private
• Headquarters: Charlotte, North Carolina, United States (USA)
• Employee distribution: United States (USA) 100%
• Founded year: 1957
• Headcount: 51-200
• LinkedIn: wsoc-tv

WSOC-TV Eyewitness News, based in Charlotte, North Carolina, is a private media company that has been serving the local community since its founding in 1957. The station specializes in comprehensive news coverage, weather updates, and sports reporting, primarily focusing on the Charlotte area and the Carolinas. WSOC-TV engages with local residents through various community initiatives, demonstrating a commitment to addressing local issues and fostering community spirit. The station also offers streaming services, allowing viewers to access live broadcasts and stay informed on current events. With a dedicated team of approximately 148 employees, WSOC-TV continues to adapt to the evolving media landscape while maintaining its focus on delivering timely and relevant information to its audience.

17. Bahakel Communications LTD

• Website: bahakel.com
• Ownership type: Private
• Headquarters: Charlotte, North Carolina, United States (USA)
• Employee distribution: United States (USA) 100%
• Founded year: 1953
• Headcount: 201-500
• LinkedIn: bahakel-communications-ltd

Bahakel Communications LTD, based in Charlotte, North Carolina, is a private company founded in 1953. It operates primarily through its sports media division, Bahakel Sports, which provides extensive coverage of high school, college, and motorsports events. The company engages with the local community by offering live broadcasts, highlights, and a variety of podcasts that cater to sports fans. Their programming includes shows like 'The Blitz' and 'Game On Podcast,' which focus on local high school football and other sports. Bahakel also owns WCCB, a television station that further enhances its broadcasting capabilities. The company has not reported any recent funding, indicating a stable operational model without external financial influences.

18. Wway-tv, LLC

• Website: wwaytv3.com
• Ownership type: Family Owned
• Headquarters: Wilmington, North Carolina, United States (USA)
• Employee distribution: United States (USA) 100%
• Founded year: 1964
• Headcount: 51-200
• LinkedIn: wway-news-channel-3

Wway-tv, LLC, operating under the brand WWAYTV3, is a family-owned media company based in Wilmington, North Carolina. Founded in 1964, the company specializes in delivering news broadcasting services that include local and national news, weather forecasts, and sports coverage. WWAYTV3 serves the Cape Fear region, providing essential information to local residents, businesses, and organizations. The station emphasizes community involvement, featuring local events, health initiatives, and educational content. Its programming includes a variety of segments that cater to the interests of the community, such as sports highlights and local human interest stories. The company has not reported any funding activities, indicating a stable operational model without external financial influences. This focus on local content and community engagement underscores its role as a vital information source in the region.

19. WECT News

• Website: wect.com
• Ownership type: Private
• Headquarters: Wilmington, North Carolina, United States (USA)
• Employee distribution: United States (USA) 100%
• Founded year: 1954
• Headcount: 51-200
• LinkedIn: wect-news

WECT News, based in Wilmington, North Carolina, has been a staple of local media since its founding in 1954. The company specializes in delivering news and weather information tailored to the Wilmington area, serving New Hanover, Brunswick, Columbus, Pender, and Bladen Counties. WECT offers a variety of services, including live news broadcasts, weather updates, and coverage of community events. The station actively engages with its audience through various platforms, ensuring that local residents and businesses stay informed about important issues and happenings. WECT is also involved in community initiatives, such as the Cape Fear Strong program, which supports local recovery efforts. As part of Gray Television, WECT benefits from a broader network while maintaining a strong local presence. The company has not reported any recent funding, indicating stability in its operations.

20. SPEED Channel, Inc.

• Website: speed.com
• Ownership type: Private
• Headquarters: Charlotte, North Carolina, United States (USA)
• Founded year: 2001
• Headcount: 51-200
• LinkedIn: speed-channel-inc-

SPEED Channel, Inc., based in Charlotte, North Carolina, is a private sports media company that operates under the FOX Sports brand. Founded in 2001, the company focuses on delivering comprehensive coverage of various sports, with a particular emphasis on motorsports, including NASCAR. SPEED Channel provides live broadcasts, news updates, scores, and in-depth analysis, catering to a dedicated audience of sports enthusiasts. The company also engages fans through interactive content such as newsletters and prediction games, enhancing viewer participation and loyalty. Despite its smaller size, with around 20 employees, SPEED Channel plays a significant role in the sports broadcasting and publishing sectors, contributing to the overall sports media ecosystem.

21. Speed

• Website: speedtv.com
• Ownership type: Private
• Headquarters: Charlotte, North Carolina, United States (USA)
• Employee distribution: United States (USA) 56%, India 11%, Brazil 11%, Other 22%
• Founded year: 1995
• Headcount: 51-200
• LinkedIn: speed

Speed, known as FOX Sports, is a private sports media company based in Charlotte, North Carolina. Founded in 1995, it has grown to employ around 868 individuals, with a significant portion of its workforce located in the United States. The company specializes in delivering comprehensive sports coverage, including news, live scores, and streaming services. Its primary audience consists of sports fans and bettors who rely on the platform for timely information and analysis. Speed operates through various broadcasting and digital media channels, ensuring that it remains a relevant source of sports content. The company has not reported any recent funding, indicating a stable operational model without external financial backing.

22. Truth Broadcasting Corporation

• Website: truthnetwork.com
• Ownership type: Private
• Headquarters: Winston-Salem, North Carolina, United States (USA)
• Employee distribution: United States (USA) 84%, Israel 16%
• Founded year: 1992
• Headcount: 11-50
• LinkedIn: truth-broadcasting-corporation

Truth Broadcasting Corporation, founded in 1992 and based in Winston-Salem, North Carolina, is a private media company that specializes in Christian talk radio. Operating under the brand Truth Network, it provides a range of programs and podcasts designed to offer spiritual guidance and inspiration to its audience. The company runs multiple radio stations across North Carolina, Virginia, Ohio, and Utah, reaching a community of listeners who seek faith-based content. With a workforce of approximately 39 employees, Truth Broadcasting engages its audience through both traditional radio broadcasts and modern online platforms, including mobile apps and social media. The network features a variety of programs hosted by well-known pastors and speakers, contributing to its mission of inspiring individuals through sound Bible teaching and Christian talk. Truth Broadcasting has not reported any funding, indicating it operates independently within its niche market.

Broadcasting Companies Insights: Key Companies in North Carolina

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