California is well-known for its vast array of adventure travel opportunities, where companies cater to thrill-seekers with activities from hiking and biking to whitewater rafting and cultural excursions. This vibrant industry is experiencing a surge, driven by growing consumer demand for authentic experiences that focus on environmental responsibility and community engagement. Travelers are increasingly interested in sustainable practices and personalized itineraries, indicating a shift towards meaningful travel. As the industry heads towards continued growth, emerging companies are introducing innovative approaches and technology to enhance customer experiences, ensuring that adventure travel remains accessible and appealing to future generations.

This list features 22 notable adventure travel companies based in California, ranging from well-established firms like Backroads and Wilderness Travel to newer players like Earthtones. Many are headquartered in major cities such as Berkeley and San Francisco, with operations varying in size from small teams of fewer than ten employees to larger companies with allocations exceeding 500. Founded from the late 1970s to the present day, these companies specialize in distinct areas, including luxury walking tours, wildlife safaris, motorcycle rentals, and immersive cultural experiences, reflecting their enduring commitment to adventure tourism.

Continue reading to discover the top adventure travel companies in California.

Top 22 Adventure Travel Companies Companies in California

1. Backroads

• Website: backroads.com
• Ownership type: Private
• Headquarters: Berkeley, California, United States (USA)
• Employee distribution: United States (USA) 64%, France 11%, Canada 9%, Other 16%
• Founded year: 1979
• Headcount: 501-1000
• LinkedIn: backroads

Backroads, based in Berkeley, California, is a private travel agency that specializes in active adventure travel. Founded in 1979, the company has built a reputation for offering a variety of biking, hiking, and multi-adventure tours across numerous destinations worldwide. Their trips are designed for individuals, families, and groups, focusing on providing unique outdoor experiences and cultural exploration. Backroads prides itself on its well-organized trips, which are supported by experienced trip leaders and a commitment to customer satisfaction. The company has a notable employee presence, with a significant portion of its workforce located in the United States and a growing international team. Backroads has not reported any recent funding, indicating a self-sustaining business model that has thrived for over four decades.

2. Wilderness Travel

• Website: wildernesstravel.com
• Ownership type: Private
• Headquarters: Berkeley, California, United States (USA)
• Employee distribution: United States (USA) 76%, Ecuador 10%, Iceland 4%, Other 11%
• Founded year: 1978
• Headcount: 11-50
• LinkedIn: wilderness-travel

Wilderness Travel, based in Berkeley, California, is a private travel agency that specializes in adventure travel and cultural experiences. Established in 1978, the company has been crafting unique itineraries that span over 80 countries and include more than 200 trips. Their offerings range from hiking and trekking to safaris and cultural tours, appealing to travelers who seek immersive experiences in various landscapes and cultures. Wilderness Travel prides itself on its expert trip leaders, who possess extensive knowledge of the destinations and a passion for sharing their insights with travelers. The company has received numerous accolades, including multiple awards for its exceptional service and innovative trip designs. They are also committed to sustainable travel practices, actively working to offset carbon emissions and support local communities. With a dedicated focus on providing high-quality, thoughtfully designed adventures, Wilderness Travel remains a relevant player in the adventure travel industry.

3. Contiki

• Website: contiki.com
• Ownership type: Private
• Headquarters: Cypress, California, United States (USA)
• Employee distribution: United Kingdom (UK) 45%, Australia 17%, Greece 8%, Other 31%
• Founded year: 1962
• Headcount: 501-1000
• LinkedIn: contiki-holidays

Contiki, founded in 1962 and based in Cypress, California, is a private travel company that specializes in tours for young adults aged 18 to 35. With a workforce of approximately 322 employees, the company operates over 350 tours across more than 75 countries, making it a significant player in the youth travel market. Contiki's offerings include a variety of travel styles, such as wellness trips and culturally immersive experiences, designed to foster social connections among travelers. The company emphasizes creating memorable and adventurous travel opportunities, supported by expert trip managers and a focus on customer satisfaction, as evidenced by their high ratings from travelers. Contiki is part of the TTC family of brands, which enhances its credibility and reach within the travel industry.

4. MT Sobek

• Website: mtsobek.com
• Ownership type: Private
• Headquarters: Emeryville, California, United States (USA)
• Employee distribution: United States (USA) 86%, Italy 5%, Chile 5%, Other 5%
• Founded year: 1969
• Headcount: 11-50
• LinkedIn: mt-sobek

MT Sobek, based in Emeryville, California, is a private adventure travel company that has been operating since 1969. The firm specializes in providing guided tours and immersive experiences in various global destinations, appealing to adventure seekers. Their portfolio includes a wide range of activities such as hiking, wildlife safaris, and cultural discovery tours. With a focus on safety and enriching travel experiences, MT Sobek employs expert guides who enhance the journey for their customers. The company has a significant presence in the adventure travel industry, having built a reputation over decades. They cater to a variety of travelers, offering small group travel, private adventures, and custom trips. Their commitment to responsible travel and conservation further underscores their involvement in the industry. MT Sobek has not reported any recent funding, indicating a stable operational model without external financial backing.

5. The Travel Corporation

• Website: ttc.com
• Ownership type: Private Equity
• Headquarters: Cypress, California, United States (USA)
• Employee distribution: United Kingdom (UK) 33%, United States (USA) 15%, Canada 15%, Other 37%
• Latest funding: July 2024
• Founded year: 1920
• Headcount: 5001-10000
• LinkedIn: the-travel-corporation

The Travel Corporation, founded in 1920 and based in Cypress, California, is a private equity travel agency that specializes in creating immersive travel experiences. With a workforce of approximately 2,000 employees, the company operates globally, providing guided tours, luxury travel, and tailor-made services. TTC is dedicated to connecting travelers with local cultures and communities, offering a range of travel styles that include adventure, sightseeing, and luxury options. The company is also committed to sustainability through its TreadRight Foundation, which supports various initiatives aimed at protecting the planet and promoting responsible tourism. TTC's portfolio includes multiple award-winning brands, each designed to cater to different travel preferences, ensuring that guests can find experiences that resonate with their interests.

6. OARS Companies, Inc.

• Website: oars.com
• Ownership type: Family Owned
• Headquarters: Angels Camp, California, United States (USA)
• Employee distribution: United States (USA) 100%
• Founded year: 1969
• Headcount: 201-500
• LinkedIn: oars

OARS Companies, Inc., based in Angels Camp, California, is a family-owned adventure travel company that has been operating since 1969. Specializing in whitewater rafting and outdoor experiences, OARS provides guided trips for individuals, families, and groups. Their offerings include multi-day and day trips across numerous destinations, including iconic locations like the Grand Canyon and Patagonia. The company prides itself on its customer service, maintaining a low guest-to-guide ratio to ensure personalized attention. OARS is also committed to responsible travel practices, emphasizing environmental stewardship and community engagement. With a dedicated team of experienced guides, OARS has built a loyal customer base, with a significant percentage of travelers returning for additional adventures.

7. Bhutan Travel

• Website: bhutantravel.com
• Ownership type: Private
• Headquarters: Los Angeles, California, United States (USA)
• Founded year: 1980
• Headcount: 1-10
• LinkedIn: bhutan-travel

Bhutan Travel, based in Los Angeles, California, is a private travel agency that specializes in tours and cultural explorations in Bhutan. Founded in 1980, the company has a rich history, having been appointed by the Royal Government of Bhutan to establish the first overseas tourism office. This unique connection has allowed Bhutan Travel to develop an unparalleled understanding of the country, making them the only agency outside Bhutan that focuses exclusively on travel to this kingdom. They offer a variety of services, including trekking, glamping, and festival tours, catering to international travelers seeking unique experiences. The company prides itself on creating personalized itineraries and providing expert guidance, ensuring that each traveler's experience is memorable and enriching. Bhutan Travel has been recognized for its high-quality tourism services and has received accolades from various travel publications over the years. Their commitment to sustainable tourism practices is evident in their support for Bhutan's high-value, low-impact tourism policy, which aims to protect the country's pristine environment and rich cultural heritage.

8. Journeys Within Tour Company

• Website: journeys-within.com
• Ownership type: Private
• Headquarters: Truckee, California, United States (USA)
• Employee distribution: Cambodia 100%
• Founded year: 2004
• Headcount: 11-50
• LinkedIn: journeys-within-tour-company

Journeys Within Tour Company, founded in 2004 and based in Truckee, California, is a private travel agency that specializes in adventure tourism and tailor-made vacations. With a team of 11 to 50 employees, the company has carved a niche in offering unique travel experiences that cater to the adventurous spirit of its clientele. They provide a range of services, including group tours and cultural adventures, all while emphasizing responsible travel practices. Their approach is centered on creating personalized itineraries that not only meet the desires of travelers but also positively impact the communities and environments they visit. The company operates primarily in Cambodia, showcasing their commitment to local engagement and expertise in the region. They have not reported any funding, indicating a self-sustained business model.

9. Peek

• Website: peek.com
• Ownership type: Private Equity
• Headquarters: San Francisco, California, United States (USA)
• Employee distribution: United States (USA) 90%, Chile 4%, Colombia 2%, Other 4%
• Latest funding: Series C, $80.0M, November 2021
• Founded year: 2011
• Headcount: 51-200
• LinkedIn: peek-com

Peek Travel Inc., founded in 2011 and based in San Francisco, California, is a private equity-backed tourism company that specializes in booking tours and activities for travelers. The company operates a digital platform that allows users to easily find and reserve a wide range of experiences, including sightseeing tours, adventure activities, and cultural experiences. Peek's offerings cater to a global audience, with a significant portion of its customer base located in the United States. The company has received substantial funding, totaling $80 million in its last funding round in November 2021, which supports its growth and expansion in the travel industry. With a focus on enhancing the travel experience, Peek has successfully connected millions of travelers with memorable activities across various destinations.

10. Outdoor Adventure Club

• Website: outdooradventureclub.com
• Ownership type: Private
• Headquarters: San Francisco, California, United States (USA)
• Employee distribution: United States (USA) 100%
• Founded year: 1996
• Headcount: 11-50
• LinkedIn: outdoor-adventure-club

Outdoor Adventure Club (OAC) is a private outdoor adventure company based in San Francisco, California, founded in 1996. With a team of 11-50 employees, OAC specializes in guided outdoor activities such as hiking, rock climbing, snowshoeing, and backpacking. The company is dedicated to creating a community of outdoor enthusiasts, offering a variety of adventures and educational courses that enhance participants' outdoor skills. OAC operates primarily in the San Francisco Bay Area and Northern California, providing a platform for individuals to connect with nature and each other. Their trips are led by professional guides who are passionate about sharing their knowledge and love for the outdoors. OAC also emphasizes environmental responsibility, promoting Leave No Trace principles and fostering a culture of stewardship among its members. The company has not reported any funding, indicating a self-sustaining business model focused on community engagement and quality experiences.

11. Alpenglow Expeditions

• Website: alpenglowexpeditions.com
• Ownership type: Private
• Headquarters: Olympic Valley, California, United States (USA)
• Employee distribution: United States (USA) 87%, Nepal 6%, Ecuador 6%
• Founded year: 2004
• Headcount: 11-50
• LinkedIn: alpenglow-expeditions

Alpenglow Expeditions, based in Olympic Valley, California, is a private mountaineering guide service that has been operational since 2004. The company offers a wide range of adventure tourism experiences, including climbing, skiing, and educational courses tailored for outdoor enthusiasts. With a team of certified and professional guides, Alpenglow Expeditions provides expert guidance and logistics for expeditions in various global locations, including high-altitude climbs in the Himalayas and Andes. Their innovative approach, particularly the Rapid Ascent™ program, combines hypoxic training with precise logistics to enhance summit success rates while minimizing time away from home. Alpenglow Expeditions is committed to safety and sustainability, making it a reputable choice for those seeking adventure in challenging environments. The company operates under special use permits in several national forests and is accredited by the American Mountain Guides Association, further solidifying its credibility in the adventure travel industry.

12. Captiva Software

• Website: avtrex.com
• Ownership type: Private
• Headquarters: San Jose, California, United States (USA)
• Founded year: 2001
• Headcount: 201-500
• LinkedIn: captiva-software

Captiva Software, known as AvTrek Adventure Trekking, is a private company based in San Jose, California, founded in 2001. With a team of approximately 37 employees, AvTrek specializes in adventure tourism, offering unique trekking experiences across iconic landscapes such as the Sahara, Andes, Himalayas, and New England. The company provides not only travel guides but also essential trekking preparation advice, gear reviews, and cultural insights, aiming to inspire and equip adventure seekers. Their founder, Dr. Leon Miller, brings over twenty years of global travel experience, enhancing the company's credibility in the adventure travel industry. AvTrek emphasizes the importance of connecting with local cultures and the environment, promoting sustainable practices in their operations.

13. Earthtones

• Website: earthtones.travel
• Ownership type: Private
• Headquarters: San Francisco, California, United States (USA)
• Founded year: 2020
• Headcount: 1-10
• LinkedIn: earthtones

Earthtones, founded in 2020 and based in San Francisco, California, is a private travel agency that specializes in regenerative travel experiences. The company focuses on creating tailor-made trips that immerse travelers in nature and local cultures, emphasizing adventure tourism. Earthtones offers personalized travel planning and connects clients with local guides to facilitate unique experiences. Their mission is to inspire stewardship for the natural world through meaningful travel, and they are committed to investing 5% of trip revenues into social and environmental projects through the Earthtones Foundation. The team at Earthtones brings over 50 years of combined experience in adventure and responsible tourism, showcasing their dedication to providing high-quality travel experiences. As a Public Benefit Corporation, they are legally required to serve the public good, further solidifying their commitment to sustainable travel practices.

14. Classic Journeys

• Website: classicjourneys.com
• Ownership type: Private
• Headquarters: San Diego, California, United States (USA)
• Employee distribution: United States (USA) 88%, Italy 12%
• Founded year: 1995
• Headcount: 11-50
• LinkedIn: classic-journeys

Classic Journeys, founded in 1995 and based in San Diego, California, is a private travel agency that specializes in luxury walking tours and cultural travel experiences. With a team of around 66 employees, the company has carved out a niche in the travel industry by offering curated itineraries that connect travelers with local cultures and communities. Their offerings include both scheduled group trips and private custom travel options, catering to individuals and families looking for unique travel experiences. Classic Journeys has received recognition in the industry, including accolades from National Geographic and AFAR, highlighting their commitment to quality and cultural immersion. The company operates primarily in the United States, with a small presence in Italy, and emphasizes sustainable travel practices that aim to preserve local cultures and environments.

15. kin

• Website: kinnect.me
• Ownership type: Private
• Headquarters: Los Angeles, California, United States (USA)
• Founded year: 2019
• Headcount: 1-10
• LinkedIn: kin-organization

Kinnect, founded in 2019 and based in Los Angeles, California, is a travel agency dedicated to creating unique travel experiences in Africa. The company specializes in cultural immersion and adventure activities, catering to travelers who seek authentic experiences. Kinnect connects customers with local tour guides and excursions, enhancing their travel experiences across various African nations. The founder, Raquel Adaobi, has extensive personal experience in African cultures, having lived in Ghana and traveled across the continent. This background informs the company's offerings and commitment to making travel to Africa more accessible and enjoyable for all. Kinnect is currently in the process of developing its app to facilitate bookings and enhance user engagement.

16. Bushtracks Expeditions

• Website: bushtracks.com
• Ownership type: Family Owned
• Headquarters: Healdsburg, California, United States (USA)
• Employee distribution: United States (USA) 100%
• Founded year: 1987
• Headcount: 51-200
• LinkedIn: bushtracks-expeditions

Bushtracks Expeditions, founded in 1987 and based in Healdsburg, California, is a family-owned travel agency that specializes in luxury safari experiences and wildlife tours across Africa. With a dedicated team of safari planners, the company crafts personalized itineraries that cater to the unique preferences of individuals and families. Their offerings include custom safaris, private jet expeditions, and a variety of scheduled travel options, all designed to provide authentic and memorable adventures. Bushtracks is committed to conservation, actively supporting local communities and ecosystems through their travel practices. They also promote carbon-neutral travel and contribute to initiatives like '1% for Africa,' reflecting their dedication to sustainable tourism. With a rich heritage spanning six generations in Africa, the Tett family leads the company, ensuring that travelers receive expert guidance and insights during their journeys. Bushtracks Expeditions has built a loyal customer base, evidenced by positive testimonials from travelers who appreciate the immersive experiences they provide.

17. MotoQuest

• Website: motoquest.com
• Ownership type: Private
• Headquarters: Signal Hill, California, United States (USA)
• Employee distribution: United States (USA) 100%
• Founded year: 1999
• Headcount: 11-50
• LinkedIn: motoquest

MotoQuest, founded in 1999, is a motorcycle tour and rental company based in Signal Hill, California. Initially established as Alaska Rider Tours, the company has evolved into an international adventure provider. MotoQuest offers guided motorcycle tours and rentals across various locations, including Alaska, California, and Oregon. They operate four rental locations on the West Coast of North America, allowing riders to explore scenic routes in the USA, Canada, and Baja, Mexico. The company emphasizes small group experiences, ensuring personalized attention and safety for riders. With a fleet that includes a range of motorcycles, MotoQuest caters to different riding preferences and skill levels. Their tours span from 7 to 17 days, focusing on unique destinations and experiences. MotoQuest has built a reputation for quality service and memorable adventures, appealing to both seasoned riders and newcomers alike.

18. Incredible Adventures

• Website: incadventures.com
• Ownership type: Family Owned
• Headquarters: San Francisco, California, United States (USA)
• Employee distribution: United States (USA) 100%
• Founded year: 1993
• Headcount: 11-50
• LinkedIn: incredible-adventures

Incredible Adventures, based in San Francisco, California, is a family-owned tour company that has been operating since 1993. The company specializes in adventure tours and travel experiences, primarily in well-known destinations like San Francisco, Las Vegas, and Yosemite National Park. With a team of approximately 29 employees, Incredible Adventures focuses on providing guided tours that cater to travelers seeking unique and memorable experiences. Their offerings include a variety of nature tours, helicopter tours, and private tours, all designed to immerse participants in the beauty of the natural world. The company emphasizes responsible tourism practices, aiming to minimize environmental impact while enhancing the local communities they engage with. Their commitment to sustainability is evident in their use of biofuels for their transportation fleet. Additionally, Incredible Adventures has adapted to changing market demands by introducing socially inclusive tours, ensuring a welcoming environment for all travelers. This combination of experience, innovation, and dedication to sustainability positions Incredible Adventures as a noteworthy player in the adventure travel industry.

19. Eaglerider

• Website: eaglerider.com
• Ownership type: Private Equity
• Headquarters: Los Angeles, California, United States (USA)
• Employee distribution: United States (USA) 89%, Australia 3%, Canada 3%, Other 5%
• Latest funding: February 2016
• Founded year: 1992
• Headcount: 201-500
• LinkedIn: eaglerider

EagleRider, founded in 1992 and based in Los Angeles, California, is a motorcycle rental service and tour operator that caters to motorcycle enthusiasts and tourists. The company offers a wide range of motorcycle rentals, including popular brands like Harley-Davidson, Yamaha, and BMW. In addition to rentals, EagleRider provides guided tours and off-road adventures, allowing customers to explore scenic routes and rugged terrains. Their digital platform connects customers with various rental options and tour packages, enhancing the user experience. With a workforce of approximately 149 employees, EagleRider has established itself as a significant player in the motorcycle rental and adventure travel industry, focusing on creating memorable travel experiences for riders.

20. African Travel, Inc. - We Know Africa

• Website: africantravelinc.com
• Ownership type: Family Owned
• Headquarters: Glendale, California, United States (USA)
• Employee distribution: United States (USA) 100%
• Founded year: 1976
• Headcount: 51-200
• LinkedIn: african-travel-inc

African Travel, Inc. - We Know Africa is a family-owned travel agency based in Glendale, California, established in 1976. The company specializes in luxury safaris across Africa, offering tailor-made travel experiences that cater to individual preferences. With a team that boasts over 300 years of combined experience in African travel, they provide expert guidance and personalized service to ensure memorable journeys. Their portfolio includes a variety of safari options, such as family safaris, romantic getaways, and group adventures, covering popular destinations like Kenya, Tanzania, and South Africa. African Travel, Inc. is also committed to wildlife conservation and community support, reflecting their dedication to responsible travel practices. They have received recognition in the industry, including accolades from Travel + Leisure and Travel Weekly, underscoring their expertise and reputation in the luxury safari market.

21. SA Expeditions

• Website: saexpeditions.com
• Ownership type: Private
• Headquarters: San Francisco, California, United States (USA)
• Employee distribution: Peru 49%, United States (USA) 30%, Colombia 11%, Other 11%
• Founded year: 2010
• Headcount: 1-10
• LinkedIn: saexpeditions

SA Expeditions, founded in 2010 and based in San Francisco, California, is a private travel agency that specializes in creating tailor-made tours and sustainable travel experiences. With a small team of around 36 employees, the company focuses on personalized travel planning, catering to clients looking for unique adventures, including family tours and cruises. Their operations are significantly rooted in South America, with a notable presence in Peru, where they offer experiences such as trekking the Inca Trail and exploring the Amazon rainforest. SA Expeditions is committed to responsible tourism, ensuring that their trips not only provide memorable experiences for travelers but also benefit local communities and promote conservation efforts. Their team consists of destination experts who have firsthand knowledge of the areas they cover, enhancing the quality of the travel experiences they offer. The company has not reported any external funding, indicating a self-sustained growth model that prioritizes quality and customer satisfaction over rapid expansion.

22. All-Outdoors California Whitewater Rafting

• Website: aorafting.com
• Ownership type: Family Owned
• Headquarters: Walnut Creek, California, United States (USA)
• Employee distribution: United States (USA) 100%
• Founded year: 1962
• Headcount: 51-200
• LinkedIn: all-outdoors-california-whitewater-rafting

All-Outdoors California Whitewater Rafting is a family-owned recreational services company based in Walnut Creek, California. Established in 1962, it specializes in guided whitewater rafting trips across ten of California's rivers. The company offers a range of experiences, from day trips to multi-day adventures, catering to individuals, families, and groups. With a focus on safety and enjoyment, All-Outdoors has welcomed over 450,000 guests on river trips, showcasing its extensive experience in the industry. The company is recognized for its knowledgeable guides and high-quality equipment, ensuring a memorable experience for all participants. All-Outdoors also actively engages in river management and conservation efforts, collaborating with federal and state agencies to promote sustainable practices in the rafting industry.

Adventure Travel Companies Insights: Key Companies in California

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