Connecticut's sports equipment industry is characterized by a mix of retailers, manufacturers, and service providers focused on athletic gear and apparel. This dynamic sector offers foundational products for athletes across sports, from bicycles to team uniforms and protective gear. As health consciousness rises and outdoor activities gain popularity, companies are embracing technology and sustainability, drawing in eco-friendly innovations as well. Moreover, the growing participation in youth sports and fitness trends drives demand for specialized equipment, paving the way for future opportunities and collaborations in design and manufacturing within the state.

The companies listed here vary significantly in size and specialization, from small family-owned operations like Athletic Shoe Factory to larger entities such as Cannondale and Dorel Sports. Founded between 1948 and 2015, these companies provide an extensive range of offerings, including everything from performance insoles to outdoor footwear. Predominantly headquartered in Connecticut, they play a valuable role in the local economy while meeting the ever-evolving demands of athletes of all kinds.

Continue reading to explore the top sports equipment companies in Connecticut.

Top 21 Sports Equipment Companies in Connecticut

1. Anthem Sports, LLC

• Website: anthem-sports.com
• Ownership type: Private
• Headquarters: Stonington, Connecticut, United States (USA)
• Employee distribution: United States (USA) 100%
• Founded year: 2002
• Headcount: 11-50
• LinkedIn: anthem-sports-llc

Anthem Sports, LLC, based in Stonington, Connecticut, is a private sporting goods retailer established in 2002. The company specializes in a comprehensive selection of equipment and apparel for various sports, catering primarily to coaches, athletic directors, schools, and sports teams. Anthem Sports operates as an online store, providing customers with the convenience of browsing and purchasing sporting goods from the comfort of their homes. Their product range includes items for baseball, basketball, football, soccer, and many other sports, along with training aids and facility equipment. The company prides itself on exceptional customer service and competitive pricing, ensuring that clients receive value for their purchases. With a workforce of 11-50 employees, Anthem Sports remains focused on meeting the training and competition needs of athletes across the United States.

2. Stadium System Inc.

• Website: stadium-system.com
• Ownership type: Private
• Headquarters: Canaan, Connecticut, United States (USA)
• Employee distribution: United States (USA) 100%
• Founded year: 1948
• Headcount: 51-200
• LinkedIn: stadiumsysteminc

Stadium System Inc., based in Canaan, Connecticut, has been a prominent name in the athletic equipment and apparel industry since its inception in 1948. The company specializes in providing a wide array of products, including reconditioned gear, footwear, and accessories tailored for sports teams. Their clientele primarily consists of coaches, teams, and retailers who depend on their expertise for quality athletic supplies and custom gear solutions. Notably, Stadium System Inc. prides itself on being the largest independent reconditioners of athletic equipment in the United States, as well as the largest team dealer in the northeastern region. This specialization in reconditioning not only enhances the longevity of athletic gear but also ensures that teams can maintain high safety standards. Their online shop features a variety of products, showcasing their commitment to meeting the evolving needs of athletes and teams alike.

3. Stadium System Inc

• Website: stadium-system.net
• Ownership type: Private
• Headquarters: Canaan, Connecticut, United States (USA)
• Employee distribution: United States (USA) 100%
• Founded year: 1948
• Headcount: 51-200
• LinkedIn: stadium-system-inc

Stadium System Inc, based in Canaan, Connecticut, has been a prominent name in the athletic equipment and apparel industry since its inception in 1948. The company specializes in a wide array of products, including football helmets, lacrosse gloves, and team apparel. They cater to a variety of clients, including coaches, teams, and retailers, who depend on their offerings for sports activities. Notably, Stadium System Inc is recognized as the largest independent reconditioner of athletic equipment in the United States, which highlights their expertise in maintaining and enhancing the longevity of sports gear. Their services extend beyond mere sales; they also provide reconditioning services that ensure athletes have access to safe and reliable equipment. This commitment to quality and service has helped them build a solid reputation in the industry, making them a trusted partner for many sports organizations.

4. Athletic Shoe Factory

• Website: theathleticshoefactory.com
• Ownership type: Family Owned
• Headquarters: New Canaan, Connecticut, United States (USA)
• Employee distribution: United States (USA) 100%
• Founded year: 1978
• Headcount: 11-50
• LinkedIn: athletic-shoe-factory

Athletic Shoe Factory, established in 1978, is a family-owned retail business located in New Canaan, Connecticut. With a dedicated team of 23 employees, the company has built a reputation for providing high-quality athletic footwear and apparel. They offer a wide selection of products for men, women, and children, including shoes, apparel, and accessories tailored for various sports such as running, tennis, and basketball. The company prides itself on expert fitting services and a customer-centric approach, ensuring that shoppers find the right gear for their needs. Athletic Shoe Factory also features custom apparel options and carries over 50 brands, including well-known names like Nike and Under Armour. Their long-standing presence in the community and focus on customer service highlight their commitment to the athletic industry.

5. Soccer and Rugby Imports

• Website: soccerandrugby.com
• Ownership type: Private
• Headquarters: Fairfield, Connecticut, United States (USA)
• Employee distribution: United States (USA) 100%
• Founded year: 1993
• Headcount: 51-200
• LinkedIn: soccer-and-rugby-imports

Soccer and Rugby Imports, based in Fairfield, Connecticut, is a private retail company that specializes in sports apparel and equipment, particularly for soccer and rugby. Established in 1993, the company has built a reputation for providing quality gear that enhances performance and representation for players, teams, and fans. Their product offerings include a wide array of soccer jerseys, cleats, training gear, and rugby equipment, catering to both individual consumers and sports organizations. The company also features a customization service for team uniforms, showcasing their involvement in the sports community. With a workforce of 51-200 employees, Soccer and Rugby Imports remains a significant player in the sports equipment market, focusing on the needs of soccer and rugby enthusiasts.

6. Bite Tech inc.

• Website: bitetech.com
• Ownership type: Private
• Headquarters: Norwalk, Connecticut, United States (USA)
• Employee distribution: United States (USA) 100%
• Latest funding: Other (Debt), $870,000, May 2014
• Founded year: 1995
• Headcount: 11-50
• LinkedIn: bite-tech-inc.

Bite Tech Inc., founded in 1995 and based in Norwalk, Connecticut, is a private company that specializes in manufacturing mouthguards and mouthpieces. Their products are specifically designed for athletes and individuals with braces, focusing on enhancing performance and providing dental protection during sports activities. The company operates an online store, allowing consumers to purchase their products directly. Bite Tech has developed a range of mouthguards, including the patented ArmourBite technology, which is scientifically proven to improve strength and endurance while reducing athletic stress. The company has also engaged in partnerships with various sports organizations, such as USA Powerlifting, to promote their performance-enhancing mouthpieces. With a dedicated team of 11-50 employees, Bite Tech continues to be an active player in the sports equipment industry.

7. Rhone

• Website: rhone.com
• Ownership type: Private Equity
• Headquarters: Stamford, Connecticut, United States (USA)
• Employee distribution: United States (USA) 100%
• Latest funding: July 2022
• Founded year: 2014
• Headcount: 51-200
• LinkedIn: rhone-apparel

Rhone is a private equity-owned company based in Stamford, Connecticut, founded in 2014. The company focuses on creating activewear and lifestyle apparel tailored for both men and women. Their offerings include a variety of products such as hoodies, pullovers, tops, pants, and accessories, all designed with an emphasis on performance and mental fitness. Rhone aims to cater to active individuals who appreciate both style and functionality in their clothing. The brand promotes a philosophy that champions mental fitness alongside physical activity, appealing to consumers who prioritize holistic well-being. Rhone has established partnerships, such as with the LPGA, further solidifying its presence in the sports apparel market.

8. VKTRY Gear

• Website: vktrygear.com
• Ownership type: Venture Capital
• Headquarters: Milford, Connecticut, United States (USA)
• Employee distribution: United States (USA) 100%
• Latest funding: $100,000, October 2021
• Founded year: 2015
• Headcount: 11-50
• LinkedIn: vktry

VKTRY Gear, founded in 2015 and based in Milford, Connecticut, is a company dedicated to enhancing athletic performance through specialized gear. They focus primarily on performance insoles crafted from aerospace-grade carbon fiber, which are designed to improve athletic capabilities while minimizing the risk of injuries. Their products are customizable, taking into account factors such as sport, gender, age, and weight, which allows for a tailored fit that meets the specific needs of each athlete. VKTRY operates an online store, making their products accessible to a wide audience. The company has gained traction in the sports community, with endorsements from numerous professional and collegiate athletes. In 2021, VKTRY secured funding, which reflects investor confidence in their innovative approach and market potential.

9. Cannondale

• Website: cannondale.com
• Ownership type: Corporate
• Headquarters: Wilton, Connecticut, United States (USA)
• Employee distribution: United States (USA) 41%, Netherlands 31%, Germany 8%, Other 20%
• Latest funding: October 2013
• Founded year: 1971
• Headcount: 501-1000
• LinkedIn: cannondale

Cannondale Bicycle Corporation, based in Wilton, Connecticut, is a prominent manufacturer and retailer of bicycles. Founded in 1971, the company has built a reputation for producing high-quality bicycles tailored for various uses, including recreation and transportation. Cannondale offers a wide array of products, from road and mountain bikes to hybrids and electric models, catering to a broad customer base. Their commitment to innovation is evident in their advanced technologies, such as the Lefty suspension fork and SmartSense connectivity features. Cannondale also emphasizes sustainability, participating in initiatives like the e-bike battery recycling program, which aims to responsibly manage the lifecycle of their products. The company operates through a combination of direct online sales and partnerships with local bike shops, ensuring accessibility for consumers. With a workforce of around 511 employees, Cannondale continues to be a significant player in the cycling industry.

10. LOWA Boots LLC

• Website: lowaboots.com
• Ownership type: Private
• Headquarters: Stamford, Connecticut, United States (USA)
• Employee distribution: United States (USA) 100%
• Founded year: 1996
• Headcount: 11-50
• LinkedIn: lowa-boots

LOWA Boots LLC, founded in 1996 and based in Stamford, Connecticut, is a private company that specializes in outdoor footwear and accessories. The company offers a wide range of products designed for men, women, and children, focusing on categories such as hiking, mountaineering, and tactical footwear. LOWA Boots is known for its commitment to producing durable and reliable footwear, catering to outdoor enthusiasts who require high-performance gear for various activities. The company also engages with its community through initiatives like the LOWA Ambassador Team and partnerships with non-profit organizations, emphasizing corporate responsibility and environmental stewardship. Their product offerings include not only footwear but also accessories such as socks, insoles, and care products, further solidifying their presence in the outdoor sports equipment sector.

11. Arc Sports

• Website: arcsports.com
• Ownership type: Family Owned
• Headquarters: Brookfield, Connecticut, United States (USA)
• Employee distribution: Brazil 100%
• Founded year: 1979
• Headcount: 11-50
• LinkedIn: arc-sports

Arc Sports, based in Brookfield, Connecticut, is a family-owned sporting goods retailer that has been in operation since 1979. The company specializes in a wide array of products tailored for various sports, including baseball, softball, soccer, lacrosse, and basketball. With a strong emphasis on quality and affordability, Arc Sports serves athletes, coaches, and sports organizations, providing them with essential equipment at competitive prices. Their extensive online store showcases a vast selection of sporting goods, reflecting their commitment to accessibility and customer service. As a privately owned business run by individuals with a passion for sports, Arc Sports has built a reputation over the years as a reliable source for sporting goods, particularly in the closeout segment of the market. They also offer special rates on bulk orders, catering to teams and organizations looking to equip their members efficiently.

12. Deary's Gymnastics Supply

• Website: gymsupply.com
• Ownership type: Private
• Headquarters: Killingly, Connecticut, United States (USA)
• Employee distribution: United States (USA) 100%
• Founded year: 1993
• Headcount: 11-50
• LinkedIn: usgsa

Deary's Gymnastics Supply, founded in 1993 and based in Killingly, Connecticut, is a private company that specializes in gymnastics and athletic equipment. With a workforce of 11-50 employees, they serve a broad clientele, including individual athletes and institutions such as gymnastics clubs and schools. Their product offerings are extensive, covering various categories like gymnastics apparatus, training aids, and equipment for emerging sports like ninja training and parkour. The company prides itself on providing essential gear for both training and competition, ensuring that athletes have access to high-quality equipment. Deary's Gymnastics Supply has built a reputation for reliability and expertise in the gymnastics community, further solidifying its role in the sports equipment industry.

13. Eastern Mountain Sports

• Website: ems.com
• Ownership type: Corporate
• Headquarters: Meriden, Connecticut, United States (USA)
• Employee distribution: United States (USA) 100%
• Latest funding: April 2017
• Founded year: 1967
• Headcount: 1001-5000
• LinkedIn: eastern-mountain-sports

Eastern Mountain Sports (EMS) is an outdoor retailer based in Meriden, Connecticut, with a history dating back to 1967. The company specializes in providing high-quality outdoor clothing and equipment tailored for enthusiasts of various activities, including hiking, skiing, and kayaking. EMS operates multiple physical store locations across the Northeastern United States, allowing customers to access a wide range of products and expert advice. In addition to retail, EMS is committed to fostering outdoor skills through classes and workshops, further solidifying its role in the outdoor sports community. The company employs around 261 people and has maintained a consistent presence in the market, focusing on customer experience and community involvement.

14. Vespoli USA

• Website: vespoli.com
• Ownership type: Private
• Headquarters: New Haven, Connecticut, United States (USA)
• Employee distribution: United States (USA) 100%
• Founded year: 1980
• Headcount: 11-50
• LinkedIn: vespoli

Vespoli USA, Inc. is a private company based in New Haven, Connecticut, founded in 1980 by Mike Vespoli. The company specializes in the manufacturing and retailing of rowing boats and equipment, providing high-performance solutions for athletes ranging from novices to Olympians. Vespoli is recognized for its innovative hull designs, which have earned a reputation for strength and speed. Their product line includes the VHP series of boats, which are engineered to optimize performance by minimizing drag and enhancing speed. Vespoli has been employee-owned since 2015, fostering a culture of commitment and accountability among its workforce. The company also offers financing options and repair services, ensuring comprehensive support for its customers. Vespoli's boats are utilized across the United States and internationally, making them a significant player in the rowing equipment market.

15. Dorel Sports

• Website: dorelsports.com
• Ownership type: Corporate
• Headquarters: Wilton, Connecticut, United States (USA)
• Employee distribution: United States (USA) 63%, China 25%, Canada 8%, Other 4%
• Latest funding: $810.0M, October 2021
• Founded year: 1971
• Headcount: 1001-5000
• LinkedIn: dorel-recreation-%26-leisure

Dorel Sports, based in Wilton, Connecticut, is a prominent company in the cycling industry, specializing in the production and retail of bicycles and cycling accessories. Founded in 1971, the company has built a reputation for catering to cycling enthusiasts and consumers who seek quality products for their cycling needs. Dorel Sports operates both as a manufacturer and retailer, ensuring a comprehensive approach to the cycling market. With a workforce of over 800 employees and a significant presence in the United States, China, Canada, and Chile, the company demonstrates a strong international footprint. In October 2021, Dorel Sports secured $810 million in funding, reflecting investor confidence in its business model and growth potential. This financial backing positions the company well for future expansion and innovation in the cycling sector.

16. Kent Outdoors

• Website: kentoutdoors.com
• Ownership type: Private
• Headquarters: New London, Connecticut, United States (USA)
• Employee distribution: United States (USA) 100%
• Latest funding: $50.0M, January 2024
• Founded year: 1959
• Headcount: 501-1000
• LinkedIn: kent-sporting-goods-company-inc.

Kent Outdoors, based in New London, Connecticut, has been a significant player in the outdoor equipment industry since its founding in 1959. The company is dedicated to providing innovative and reliable products tailored for outdoor enthusiasts, including families, athletes, and adventurers. Their product range includes watersports gear and safety equipment, reflecting a commitment to enhancing outdoor experiences. Kent Outdoors operates with a consumer-centric approach, aiming to craft high-quality offerings that resonate with their audience. Recently, the company secured $50 million in funding in January 2024, which underscores their active role in the market and potential for future growth. With a workforce of around 491 employees, Kent Outdoors continues to push boundaries in the outdoor equipment sector, striving to redefine industry standards.

17. Starter Corp

• Website: starter.com
• Ownership type: Corporate
• Headquarters: New Haven, Connecticut, United States (USA)
• Employee distribution: United States (USA) 47%, China 35%, Italy 18%
• Latest funding: $60.0M, November 2007
• Founded year: 1971
• Headcount: 201-500
• LinkedIn: starter-corp

Starter Corp, founded in 1971 and based in New Haven, Connecticut, is a retail company that specializes in sports apparel and merchandise. The company offers a wide range of products designed for fans of major sports leagues, including the NFL, MLB, NBA, and NHL. Their product lineup includes clothing and accessories that allow consumers to express their loyalty to their favorite teams. Starter Corp has a notable presence in the fan apparel market, providing items such as jackets, hoodies, and hats that resonate with sports enthusiasts. The company has also received significant funding, amounting to $60 million in 2007, which indicates a level of investor confidence in their business model and market potential.

18. Q30 Innovations

• Website: q30.com
• Ownership type: Venture Capital
• Headquarters: Norwalk, Connecticut, United States (USA)
• Employee distribution: United States (USA) 100%
• Latest funding: Series A, $9.3M, September 2020
• Founded year: 2013
• Headcount: 11-50
• LinkedIn: q30innovations

Q30 Innovations, LLC, founded in 2013 and based in Norwalk, Connecticut, is a company dedicated to enhancing safety in sports through innovative equipment. Their flagship product, the Q-Collar, is specifically designed to protect the brains of athletes and military personnel from the effects of impacts. The Q-Collar is a non-invasive device that applies light pressure to the jugular veins, helping to stabilize the brain during head impacts. This product has been validated through extensive clinical research, including studies conducted by top research institutions. Q30 Innovations has received significant funding, totaling approximately $9.3 million in a Series A round in September 2020, which underscores investor confidence in their mission and technology. The company actively engages with athletes and military personnel, promoting the importance of brain protection in both sports and tactical environments.

19. Zane's Inc.

• Website: zanesinc.com
• Ownership type: Private
• Headquarters: Branford, Connecticut, United States (USA)
• Employee distribution: United States (USA) 100%
• Founded year: 1981
• Headcount: 11-50
• LinkedIn: zanes-incorporated

Zane's Inc., operating under the name Zane's Cycles, is a retail company based in Branford, Connecticut, specializing in cycling and outdoor products. Founded in 1981, the company has built a reputation for offering a variety of bicycles, cycling accessories, and outdoor gear. Their product range caters to enthusiasts and casual cyclists alike, reflecting their commitment to the cycling community. Zane's Cycles operates an online store, allowing customers to browse and purchase products conveniently. This digital presence is crucial in today's retail environment, enabling them to reach a broader audience and adapt to changing consumer behaviors. The company employs a small team of around 21 individuals, indicating a focused operation that can respond quickly to market demands. Zane's Cycles has not reported any funding, suggesting they have maintained their operations independently since inception.

20. Total Fitness Equipment

• Website: totalfitnessequipment.com
• Ownership type: Family Owned
• Headquarters: South Windsor, Connecticut, United States (USA)
• Employee distribution: United States (USA) 69%, Peru 31%
• Founded year: 1985
• Headcount: 11-50
• LinkedIn: total-fitness-equipment

Total Fitness Equipment, based in South Windsor, Connecticut, is a family-owned business that has been serving the fitness community since 1985. The company operates as a retailer of fitness equipment, catering to both individual consumers and commercial clients. They provide a wide array of products, including exercise machines, supplements, and accessories. Their expertise extends to installation and maintenance services, ensuring that customers receive comprehensive support for their fitness needs. Total Fitness Equipment is recognized as the exclusive Precor commercial dealer for Connecticut, Massachusetts, Vermont, Rhode Island, New Hampshire, and Maine, which underscores their significant presence in the commercial fitness market. The company prides itself on offering high-quality brands such as Matrix, Vision Fitness, and Landice, among others. With a dedicated team and a focus on customer satisfaction, Total Fitness Equipment positions itself as a reliable partner in the fitness journey of its clients.

21. Ck Designs

• Website: ckdesignsinc.com
• Ownership type: Private
• Headquarters: New Canaan, Connecticut, United States (USA)
• Employee distribution: United States (USA) 75%, India 25%
• Founded year: 2001
• Headcount: 11-50
• LinkedIn: ck-designs

Ck Designs Inc., founded in 2001 by Clay Klepper, is a private company based in New Canaan, Connecticut. The firm specializes in manufacturing and retailing racing equipment and custom hearing protection products tailored for the motorsports industry. Ck Designs provides essential tools and safety gear for drivers and teams, including products for sprint cars, midget cars, and karting. They operate an online store for direct sales and maintain relationships with authorized dealers across North America. The company prides itself on producing high-quality products that meet the specific needs of its customers, ensuring that they are both functional and aesthetically pleasing. Ck Designs has established a reputation for reliability and customer service, shipping most products within 48 hours of ordering. Their involvement in the motorsports community is further highlighted by their partnerships with various dealers and participation in trade shows and racing events.

Sports Equipment Insights: Key Companies in Connecticut

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