Sports analytics is transforming how data informs athletic performance and business strategy. Companies in this field utilize technology to gather and analyze data, providing insights that shape everything from player performance to fan engagement. As the demand for real-time statistics and predictive measurements grows, sports analytics firms are developing tools that enhance game strategy, player recruitment, and audience interaction. The industry is rising with a focus on artificial intelligence and machine learning, promising innovative solutions. A shifting landscape aims to ensure better decision-making across professional and amateur sports, making analytics a core component of sports management.

This list features companies that specialize in sports analytics, showcasing a mix of corporate entities and venture-backed firms. With headquarters in regions like the UK, USA, and Canada, these businesses vary in size from small firms with fewer than 50 employees to larger companies accommodating thousands. Founded between 1998 and 2017, they offer a range of analytics solutions, including performance tracking, video analysis, and data visualization tailored for sports teams and organizations worldwide. Their varied specializations contribute significantly to the advancement of sports data and player development.

Continue reading to explore the top sports analytics companies.

Top 21 Sports Analytics Companies

1. Stats Perform

• Website: statsperform.com
• Ownership type: Corporate
• Headquarters: London, England, United Kingdom (UK)
• Employee distribution: India 23%, United Kingdom (UK) 14%, Portugal 12%, Other 51%
• Latest funding: April 2019
• Founded year: 1981
• Headcount: 1001-5000
• LinkedIn: stats-perform

Stats Perform, founded in 1981 and based in London, is a corporate entity specializing in sports data and analytics. The company harnesses artificial intelligence to deliver comprehensive data collection and analysis services tailored for the sports industry. Their offerings include data feeds, predictive analytics, and performance analysis, which are utilized by a variety of clients such as media organizations, sports teams, and betting companies. Stats Perform is particularly known for its Opta data feeds, which provide detailed and accurate sports statistics in real-time. This data is crucial for enhancing fan engagement and operational success across multiple platforms. With a workforce of over 3,000 employees, Stats Perform operates globally, with significant presence in countries like India, Portugal, and the United States. Their innovative approach to sports analytics positions them as a key player in the industry, helping clients leverage data to improve performance and audience interaction.

2. Hudl

• Website: hudl.com
• Ownership type: Venture Capital
• Headquarters: Lincoln, Nebraska, United States (USA)
• Employee distribution: India 52%, United States (USA) 30%, United Kingdom (UK) 6%, Other 13%
• Latest funding: Series E-K, $120.0M, May 2020
• Founded year: 2006
• Headcount: 1001-5000
• LinkedIn: hudl

Hudl, officially known as Agile Sports Technologies, Inc., is a sports technology company based in Lincoln, Nebraska. Founded in 2006, Hudl specializes in providing video analysis and performance monitoring tools tailored for coaches and athletes across multiple sports, including football, basketball, volleyball, rugby, and ice hockey. The company offers a range of software solutions that facilitate game footage review and data analytics, enabling teams at all levels—from professional to youth sports—to enhance their training and performance. Hudl's platform is utilized by over 200,000 teams globally, showcasing its significant impact on the sports community. The company has also expanded its offerings to include smart cameras, wearable technology, and data licensing services, further solidifying its position in the sports analytics industry. In May 2020, Hudl secured $120 million in Series E funding, reflecting strong investor interest and confidence in its future growth and innovation.

3. Hudl Statsbomb

• Website: statsbomb.com
• Ownership type: Corporate
• Headquarters: Bath, England, United Kingdom (UK)
• Employee distribution: Egypt 84%, United Kingdom (UK) 10%, United Arab Emirates 2%, Other 3%
• Latest funding: August 2024
• Founded year: 2016
• Headcount: 501-1000
• LinkedIn: statsbombservices

Hudl Statsbomb, based in Bath, England, is a sports analytics company that specializes in providing comprehensive data solutions and consultancy services tailored for sports teams, media, and the gambling sectors. Founded in 2016, the company has quickly gained recognition for its innovative approach to sports data. They offer a variety of products, including football data, analysis platforms, and educational resources, all designed to help clients enhance their performance and decision-making capabilities through precise analytics. With a global reach, Hudl Statsbomb serves over 330 professional teams and sports organizations worldwide, showcasing their impact in the industry. Their recent acquisition by Hudl in August 2024 marks a significant milestone, allowing them to integrate advanced data sets and innovative visualizations with Hudl's suite of video and data solutions, thereby strengthening their offerings and market position.

4. InStat Sport

• Website: instatsport.com
• Ownership type: Corporate
• Headquarters: Dublin, Dublin, Ireland
• Employee distribution: Russia 33%, Colombia 14%, India 12%, Other 41%
• Latest funding: August 2022
• Founded year: 2007
• Headcount: 1001-5000
• LinkedIn: instat-sport

InStat Sport, founded in 2007 and based in Dublin, Ireland, is a corporate entity focused on sports performance analysis. The company provides a suite of video and data solutions tailored for teams and organizations at all levels, from youth sports clubs to professional franchises. Their offerings include performance analysis tools, video capture systems, and scouting resources, which are essential for teams looking to improve their competitive edge. InStat Sport operates globally, with a notable employee distribution across countries like Russia, Colombia, and India, indicating a broad market presence. The company is committed to enhancing sports performance through data-driven insights, making it a significant player in the sports analytics industry.

5. Sportlogiq

• Website: sportlogiq.com
• Ownership type: Venture Capital
• Headquarters: Montreal, Quebec, Canada
• Employee distribution: Canada 98%, Other 2%
• Latest funding: Series A, $5.0M, August 2017
• Founded year: 2015
• Headcount: 51-200
• LinkedIn: sportlogiq

Sportlogiq, founded in 2015 and based in Montreal, Quebec, is a sports analytics company that specializes in leveraging artificial intelligence and machine learning to provide advanced data insights for various sports, including hockey, soccer, football, and youth sports. The company was co-founded by Olympic athlete Craig Buntin and computer vision expert Mehrsan Javan, combining sports expertise with technical innovation. Sportlogiq's patented technology tracks player movements and game events with precision, offering clients a suite of tools for performance enhancement, coaching, and scouting. Their clientele includes professional sports teams, media organizations, and performance analysis companies, indicating a broad acceptance of their analytics solutions. The company has received $5 million in Series A funding, which underscores investor confidence in its business model and growth potential. Sportlogiq's commitment to integrating analytics into the sports industry positions it as a relevant player in the sports analytics sector.

6. Sports Info Solutions

• Website: sportsinfosolutions.com
• Ownership type: Venture Capital
• Headquarters: Bethlehem, Pennsylvania, United States (USA)
• Employee distribution: United States (USA) 99%
• Latest funding: $5.3M, September 2023
• Founded year: 2002
• Headcount: 51-200
• LinkedIn: sports-info-solutions

Sports Info Solutions (SIS), based in Bethlehem, Pennsylvania, specializes in sports data analytics. Founded in 2002, the company has evolved from its roots in baseball analytics to provide comprehensive data solutions for various sports, including football and basketball. SIS offers advanced analytics tools, injury risk assessments, and real-time data feeds, catering to sports teams, sportsbooks, and fans alike. Their innovative approach to data collection and analysis has made them a trusted partner for many professional sports organizations. Recently, SIS secured funding, reflecting their ongoing growth and commitment to enhancing decision-making processes in sports through data-driven insights. Their podcasts and research initiatives further demonstrate their engagement with the sports analytics community.

7. stats llc

• Website: stats.com
• Ownership type: Private
• Headquarters: Chicago, Illinois, United States (USA)
• Founded year: 1981
• Headcount: 1001-5000
• LinkedIn: stats-llc

Stats LLC, known as Stats Perform, is a Chicago-based sports data company founded in 1981. With a workforce of approximately 1,960 employees, the company has established itself as a key provider of AI-driven insights and data solutions for various stakeholders in the sports industry. Stats Perform offers a wide array of products, including data feeds, analytics tools, and fan engagement solutions, which cater to sports broadcasters, teams, and betting companies. Their proprietary sports data and technology empower clients to enhance audience interaction and make informed decisions. The company is particularly noted for its Opta data feeds, which deliver detailed and accurate sports statistics, and its AI capabilities that generate new metrics and insights for teams and media. Stats Perform's focus on improving fan engagement and driving on-field performance underscores its relevance in the sports analytics sector.

8. Perform

• Website: performgroup.com
• Ownership type: Private
• Headquarters: London, England, United Kingdom (UK)
• Employee distribution: United Kingdom (UK) 42%, India 17%, Spain 17%, Other 25%
• Founded year: 2007
• Headcount: 1001-5000
• LinkedIn: perform_21872

Perform Group, founded in 2007 and based in London, specializes in sports streaming and data analytics. The company operates two main divisions: DAZN, a prominent sports streaming platform, and Stats Perform, which focuses on sports data and AI solutions. Stats Perform serves a wide array of clients, including sports broadcasters, teams, and media organizations, providing them with tools to enhance audience engagement and make data-driven decisions. Their extensive data offerings include Opta data feeds, which are known for their accuracy and depth, and AI-driven insights that help teams optimize performance and recruitment strategies. With a workforce of over 1,000 employees distributed across several countries, Perform is well-positioned in the sports analytics industry, leveraging its technology to support various stakeholders in sports.

9. Synergy Sports Technology

• Website: synergysportstech.com
• Ownership type: Private
• Headquarters: Woodinville, Washington, United States (USA)
• Founded year: 2004
• Headcount: 51-200
• LinkedIn: synergy-sports-technology-llc

Synergy Sports Technology, based in Woodinville, Washington, is a private company founded in 2004 that specializes in basketball analytics. The firm provides a range of services aimed at enhancing performance and strategy for basketball teams and organizations. Their offerings include automated camera tracking systems and comprehensive data analysis, which are essential tools for scouting and player development. By leveraging technology and analytics, Synergy Sports Technology helps teams gain insights that can lead to improved performance on the court. The company has built a reputation for its focus on basketball, making it a relevant player in the sports analytics industry.

10. Second Spectrum

• Website: secondspectrum.com
• Ownership type: Corporate
• Headquarters: Los Angeles, California, United States (USA)
• Employee distribution: United States (USA) 66%, United Kingdom (UK) 22%, China 7%, Other 4%
• Latest funding: $200.0M, May 2021
• Founded year: 2013
• Headcount: 51-200
• LinkedIn: second-spectrum

Second Spectrum, based in Los Angeles, California, is a sports analytics company founded in 2013. The firm specializes in machine learning and video technology, providing solutions that enhance performance analysis and fan engagement for sports leagues, teams, and media organizations. Their offerings include real-time video augmentation, player tracking systems, and automated reporting. Notably, Second Spectrum has developed products like Clippers CourtVision, which delivers augmented reality experiences to fans, showcasing player tracking information and real-time statistics. The company is recognized as the official optical tracking provider for top leagues in basketball and soccer, further solidifying its role in the sports analytics industry. In May 2021, Second Spectrum was acquired by Genius Sports, which underscores its significance in the market. With a workforce of approximately 158 employees and a global presence, Second Spectrum continues to innovate and provide valuable insights through its advanced analytics capabilities.

11. Hawk-Eye Innovations Ltd

• Website: hawkeyeinnovations.com
• Ownership type: Corporate
• Headquarters: Basingstoke, England, United Kingdom (UK)
• Employee distribution: United Kingdom (UK) 39%, United States (USA) 19%, Italy 6%, Other 36%
• Latest funding: March 2011
• Founded year: 1999
• Headcount: 201-500
• LinkedIn: hawk-eye-innovations-ltd

Hawk-Eye Innovations Ltd, founded in 1999 and based in Basingstoke, England, is a corporate entity that specializes in sports technology. The company focuses on providing advanced officiating and data analytics solutions for a variety of sports, including football, tennis, rugby, basketball, cricket, and more. Hawk-Eye's technologies are integral to enhancing the accuracy of officiating and improving fan experiences through immersive broadcasts. They have delivered services for over 100,000 days of events across 25 sports, working with major leagues such as the Premier League, MLB, NFL, and FIFA. Their innovations include multi-angle video replay systems, optical tracking for performance analysis, and data visualization tools that support teams and broadcasters alike. Hawk-Eye's impact on sports officiating and analytics is significant, making them a key player in the industry.

12. TruMedia

• Website: trumedianetworks.com
• Ownership type: Private
• Headquarters: Boston, Massachusetts, United States (USA)
• Employee distribution: United States (USA) 100%
• Founded year: 2008
• Headcount: 11-50
• LinkedIn: trumedia-networks-inc

TruMedia, based in Boston, Massachusetts, is a private sports analytics company founded in 2008. With a team of 49 employees, TruMedia specializes in providing advanced analytics solutions tailored for various sports, including baseball, football, soccer, softball, cricket, and basketball. The company offers a range of services, such as data visualization tools, video scouting, and custom reporting, primarily aimed at professional sports teams and media organizations. TruMedia's platforms enable teams to analyze performance, identify strengths and weaknesses, and enhance talent scouting processes. In recent years, TruMedia has expanded its reach, licensing its analytics platform to 21 Major League Baseball clubs and over 50 NCAA Division I baseball teams. Their innovative approach combines data management with video integration, allowing clients to create actionable insights and improve decision-making. TruMedia's commitment to developing user-friendly analytics solutions has made it a valuable partner for teams and media outlets alike.

13. Fitogether

• Website: fitogether.com
• Ownership type: Venture Capital
• Headquarters: Seoul, Seoul, South Korea
• Employee distribution: South Korea 94%, Indonesia 6%
• Latest funding: $7.3M, September 2024
• Founded year: 2017
• Headcount: 51-200
• LinkedIn: fitogether

Fitogether, founded in 2017 and based in Seoul, South Korea, is a sports technology company that focuses on player tracking and performance analysis. With a team of around 35 employees, the company has carved out a niche in providing advanced data analytics solutions to sports teams and organizations. Their flagship product, the OHCOACH platform, supports strategic decision-making by analyzing player performance during training and competitions. Fitogether also enhances fan engagement through innovative offerings, including NFT-based digital collectibles that leverage player performance data. The company has received significant funding, with the latest round amounting to over 7 million USD in September 2024. Notably, Fitogether has been recognized as a FIFA Preferred Provider for Live Player Tracking since October 2022, highlighting their commitment to quality and innovation in sports analytics.

14. Veo Technologies

• Website: veo.co
• Ownership type: Venture Capital
• Headquarters: Copenhagen, Denmark
• Employee distribution: Denmark 82%, United States (USA) 12%, Other 6%
• Latest funding: Series C, $80.2M, June 2022
• Founded year: 2015
• Headcount: 201-500
• LinkedIn: sportcaster

Veo Technologies, founded in 2015 and based in Copenhagen, Denmark, is a sports technology company focused on enhancing performance through video analysis and coaching tools. They offer innovative products like the Veo Camera, which allows sports teams and coaches to capture matches and analyze gameplay. This technology is designed to help users improve their training methods and gameplay strategies. With a workforce of approximately 362 employees, Veo serves a variety of customers, including amateur and professional sports teams. The company has successfully raised significant funding, with their latest Series C round amounting to over 80 million USD in June 2022, underscoring their growth and commitment to advancing sports analytics.

15. Football Radar

• Website: footballradar.com
• Ownership type: Private
• Headquarters: London, England, United Kingdom (UK)
• Employee distribution: United Kingdom (UK) 81%, Bulgaria 13%, Other 6%
• Founded year: 2009
• Headcount: 51-200
• LinkedIn: football-radar-ltd

Football Radar, founded in 2009 and based in London, specializes in football analytics, particularly in player ratings and match outcome predictions. The company serves a clientele that includes football clubs and betting companies, providing them with data-driven insights that enhance decision-making and competitive strategies. With a team of skilled analysts, data scientists, and software engineers, Football Radar employs a unique methodology that blends subjective football intuition with advanced modeling techniques. Their insights are rigorously tested and validated, ensuring high-quality data for their clients. The company has built a reputation over more than a decade for delivering valuable betting advice, helping clients achieve significant returns. Football Radar operates with a flat organizational structure, fostering an informal yet productive work environment, which is reflected in their commitment to continuous improvement and innovation in football analytics.

16. SoccerLAB

• Website: soccerlab.com
• Ownership type: Private
• Headquarters: Hasselt, Flanders, Belgium
• Founded year: 1999
• Headcount: 11-50
• LinkedIn: soccerlab-gmbh

SoccerLAB, founded in 1999 and based in Hasselt, Belgium, is a private sports technology company that focuses on providing a comprehensive athlete management and video analysis platform for soccer clubs and federations. With a team of 23 employees, SoccerLAB offers a range of services including data management, performance analysis, and consultancy aimed at improving operational efficiency and decision-making for their clients. The company serves a global clientele, which includes professional clubs and federations, and has established itself as a key player in the soccer analytics space. Recently, SoccerLAB became part of the EDGE10 Group, which enhances its capabilities in health and wellness solutions for sports organizations. Their platform integrates various data sources, allowing users to create detailed reports and dashboards, thereby facilitating informed decision-making in player management and performance evaluation.

17. SkillCorner

• Website: skillcorner.com
• Ownership type: Private
• Headquarters: Paris, Île-De-France, France
• Employee distribution: France 88%, United Kingdom (UK) 8%, United States (USA) 2%, Other 2%
• Founded year: 2016
• Headcount: 51-200
• LinkedIn: skillcorner

SkillCorner, founded in 2016 and based in Paris, France, is a sports analytics company that focuses on providing AI-driven tracking data and analytics for football, basketball, and American football. The company has developed a technology that integrates seamlessly with existing systems, enabling sports organizations to make informed decisions based on rich data insights. SkillCorner's services are utilized by over 160 clubs and federations globally, highlighting their relevance in the sports analytics field. Their innovative use of single-camera video tracking allows for efficient player tracking and performance analysis, which is crucial for teams looking to enhance their recruitment strategies and overall performance. The company has not reported any funding, indicating a self-sustained growth model since its inception.

18. Nacsport

• Website: nacsport.com
• Ownership type: Private
• Headquarters: Las Palmas De Gran Canaria, Canary Islands, Spain
• Employee distribution: Spain 68%, Poland 5%, South Africa 5%, Other 22%
• Founded year: 2008
• Headcount: 11-50
• LinkedIn: nacsport

Nacsport, based in Las Palmas De Gran Canaria, Spain, is a private sports technology company founded in 2008. With a workforce of around 40 employees, Nacsport specializes in sports video analysis software and offers training courses tailored for coaches and analysts. Their software solutions are designed to enhance performance through meticulous game analysis, catering to a variety of sports including soccer, basketball, rugby, and eSports. Nacsport's products range from basic tools for beginners to advanced software for professional teams, demonstrating their commitment to serving all levels of sports organizations. The company has not reported any funding, indicating a self-sustained growth model. Nacsport actively engages with its community through resources like webinars and blogs, further establishing its presence in the sports analytics industry.

19. Sportvision

• Website: sportvision.com
• Ownership type: Corporate
• Headquarters: Chicago, Illinois, United States (USA)
• Employee distribution: United States (USA) 90%, Nigeria 10%
• Latest funding: October 2016
• Founded year: 1998
• Headcount: 201-500
• LinkedIn: sportvision

Sportvision, now known as SMT (SportsMEDIA Technology), is a Chicago-based sports technology company founded in 1998. With a workforce of around 111 employees, SMT specializes in enhancing the fan experience and broadcast quality through innovative technology solutions. Their offerings include real-time data visualization, analytics, and consultancy services tailored for major sports leagues and broadcasters. SMT's OASIS platform is a key product that transforms raw data and video into engaging graphics, enriched with statistics and predictive analytics. The company has a rich history of pioneering technologies in sports broadcasting, including the first live, on-air graphics and the famous yellow first-down line in NFL broadcasts. SMT has also received 37 Sports Emmys, highlighting their impact and recognition in the industry. Their commitment to pushing the boundaries of fan engagement and operational efficiency makes them a significant entity in the sports analytics field.

20. SciSports

• Website: scisports.com
• Ownership type: Corporate
• Headquarters: Enschede, Overijssel, Netherlands
• Latest funding: November 2024
• Founded year: 2013
• Headcount: 51-200
• LinkedIn: scisports-improvement

SciSports, founded in 2013 and based in Enschede, Netherlands, is a corporate entity that focuses on sports analytics, particularly in football. The company provides a range of services designed to assist football professionals in making informed decisions. Their offerings include recruitment tools, match analysis, performance analysis, and opponent analysis. SciSports has developed a robust platform that allows clubs and agencies to access actionable insights, helping them to optimize their scouting and performance evaluation processes. Their clientele includes notable football clubs and agencies, indicating their relevance in the industry. The company has also reported a significant increase in its transfer involvement over the last three years, showcasing its growing influence in the football analytics space.

21. ShotTracker Inc.

• Website: shottracker.com
• Ownership type: Venture Capital
• Headquarters: Merriam, Kansas, United States (USA)
• Employee distribution: United States (USA) 93%, India 7%
• Latest funding: $2.0M, March 2021
• Founded year: 2013
• Headcount: 11-50
• LinkedIn: shottracker-inc.

ShotTracker Inc., founded in 2013 and based in Merriam, Kansas, is a technology provider that specializes in sports analytics, particularly for basketball. The company has developed a sensor-based system that delivers real-time statistics and performance analytics to teams, coaches, and fans. Their innovative approach allows for the automatic tracking of player and ball movements, providing insights that help teams improve their performance. ShotTracker's clientele includes a range of basketball programs, from high school teams to professional leagues, all seeking to leverage advanced analytics for competitive advantage. The company has secured funding, with a notable investment of $2 million in March 2021, which underscores its potential for growth and innovation in the sports analytics field.

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