North Carolina boasts a dynamic outdoor apparel industry, characterized by a mix of established brands and emerging companies. These businesses range from niche retailers focusing on specialized gear to larger brands providing a broader selection of outdoor clothing and accessories. Apparel offerings cover activities like hiking, fishing, skiing, and other outdoor pursuits, reflecting increasing consumer interest in adventure and sustainability. With a growing recognition of the importance of outdoor recreation and eco-friendly practices, the industry is poised for innovation and expansion, capitalizing on technology and sustainable materials to meet evolving consumer demands in the years ahead.

This list highlights 21 outdoor apparel companies across North Carolina, showcasing a range of sizes and specializations. Founded between 1953 and 2018, these companies vary from small boutiques with 11-50 employees, like Outdoor Equipped, to larger operations like Performance Bicycle, boasting thousands of employees. With headquarters in vibrant cities such as Asheville, Raleigh, and Charlotte, these firms offer products tailored for a wide array of outdoor enthusiasts, emphasizing quality and community involvement.

Continue reading to discover the top outdoor apparel companies in North Carolina.

Top 21 Outdoor Apparel Companies in North Carolina

1. Mountain Khakis

• Website: mountainkhakis.com
• Ownership type: Corporate
• Headquarters: Charlotte, North Carolina, United States (USA)
• Employee distribution: United States (USA) 100%
• Latest funding: September 2022
• Founded year: 2003
• Headcount: 11-50
• LinkedIn: mountain-khakis

Mountain Khakis, based in Charlotte, North Carolina, is a retail company that specializes in outdoor apparel and gear. Founded in 2003, the company has carved out a niche for itself by offering a wide range of products, including pants, jackets, and accessories tailored for outdoor activities. Their offerings are designed for outdoor enthusiasts who seek both durability and style in their clothing. Mountain Khakis operates primarily through its online store, allowing them to reach a broad audience of customers. The company emphasizes quality and customer satisfaction, providing a warranty program and free exchanges within a specified period. This focus on customer service enhances their reputation in the outdoor apparel market.

2. Great Outdoor Provision Co.

• Website: greatoutdoorprovision.com
• Ownership type: Private
• Headquarters: Raleigh, North Carolina, United States (USA)
• Employee distribution: United States (USA) 100%
• Founded year: 1972
• Headcount: 51-200
• LinkedIn: great-outdoor-provision-co-

Great Outdoor Provision Co. is an outdoor retail business based in Raleigh, North Carolina, founded in 1972. The company specializes in providing a wide range of outdoor clothing and gear, catering to enthusiasts of activities such as camping, hiking, and fishing. With a workforce of approximately 93 employees, they operate multiple physical locations across North Carolina and Virginia, alongside a robust online shopping platform. Their product selection features notable brands like Patagonia, Hobie, and Vuori Clothing, which are recognized for their quality and performance in outdoor apparel. Great Outdoor Provision Co. also emphasizes community engagement, contributing a portion of their sales to local conservation efforts, thereby reinforcing their commitment to preserving the outdoor spaces that their customers cherish.

3. Outdoor Equipped

• Website: outdoorequipped.com
• Ownership type: Private
• Headquarters: Wilmington, North Carolina, United States (USA)
• Employee distribution: United States (USA) 100%
• Founded year: 2018
• Headcount: 11-50
• LinkedIn: outdoor-equipped

Outdoor Equipped, based in Wilmington, North Carolina, is a private retail company founded in 2018. It specializes in high-quality outdoor gear and apparel, catering to outdoor enthusiasts with a product range that includes hiking shoes, jackets, and trail running shoes. The company operates primarily through its website, providing a user-friendly shopping experience. Outdoor Equipped is committed to exceptional customer service, offering free shipping and a no-hassle return policy. The company curates its product offerings to ensure quality, sourcing directly from manufacturers to maintain control over product standards and pricing. With a dedicated focus on outdoor activities, Outdoor Equipped has carved out a niche in the competitive outdoor apparel market.

4. Diamond Brand Outdoors

• Website: diamondbrandoutdoors.com
• Ownership type: Private
• Headquarters: Asheville, North Carolina, United States (USA)
• Founded year: 1964
• Headcount: 51-200
• LinkedIn: diamond-brand-outdoors

Diamond Brand Outdoors, founded in 1964 and based in Asheville, North Carolina, is a private outdoor retail store that specializes in a wide array of outdoor apparel and equipment. The company serves both outdoor enthusiasts and everyday consumers, offering products that enhance experiences in activities such as camping, hiking, and travel. Their product range includes sportswear, footwear, camping gear, and travel accessories, showcasing their commitment to meeting the needs of their customers. With a history spanning over 50 years, Diamond Brand Outdoors has built a reputation for trust and quality service in the outdoor retail space. They also engage in community events and sustainability initiatives, further demonstrating their involvement in the outdoor industry.

5. Fish Hippie

• Website: fishhippie.com
• Ownership type: Venture Capital
• Headquarters: Mount Airy, North Carolina, United States (USA)
• Employee distribution: United States (USA) 100%
• Latest funding: Seed, $400,000, November 2014
• Founded year: 2010
• Headcount: 11-50
• LinkedIn: fish-hippie

Fish Hippie, founded in 2010 and based in Mount Airy, North Carolina, is an apparel retailer that specializes in lifestyle clothing for men, women, and youth. The company offers a variety of products, including tops, bottoms, outerwear, and accessories, all designed with casual and outdoor activities in mind. Fish Hippie targets customers who seek stylish and comfortable apparel suitable for everyday wear and outdoor adventures. The company has received seed funding of $400,000 in 2014, which has likely supported its growth and product development. With a dedicated focus on outdoor-inspired fashion, Fish Hippie has carved out a niche in the apparel industry, appealing to those who appreciate both style and functionality in their outdoor gear.

6. Astral

• Website: astraldesigns.com
• Ownership type: Private
• Headquarters: Asheville, North Carolina, United States (USA)
• Employee distribution: United States (USA) 100%
• Latest funding: $750,000, October 2018
• Founded year: 2002
• Headcount: 11-50
• LinkedIn: astralbuoyancycompany

Astral, founded in 2002 and based in Asheville, North Carolina, is a private company that specializes in outdoor apparel and equipment tailored for water sports. With a workforce of around 32 employees, Astral has carved out a niche in the outdoor industry by offering a range of products that include life jackets, shoes, and accessories designed for safety and comfort during activities such as kayaking, rafting, and stand-up paddleboarding. The company caters primarily to outdoor enthusiasts and families seeking reliable gear for their adventures. Astral operates an online store, facilitating direct sales to consumers, which enhances their accessibility and market reach. In 2018, they secured funding amounting to $750,120, indicating investor confidence in their business model and growth potential.

7. Ski Country Sports

• Website: skicountrysports.com
• Ownership type: Private
• Headquarters: Asheville, North Carolina, United States (USA)
• Employee distribution: United States (USA) 100%
• Founded year: 1998
• Headcount: 11-50
• LinkedIn: ski-country-sports

Ski Country Sports, founded in 1998, is an outdoor retail store based in Asheville, North Carolina. The company specializes in providing high-quality gear and clothing for skiing, snowboarding, and biking. With a dedicated team of 11 to 50 employees, Ski Country Sports has established itself as a go-to destination for outdoor enthusiasts seeking reliable equipment and apparel. They offer a comprehensive selection of products, including skis, snowboards, apparel, and various accessories. Customers can shop conveniently online or visit their physical locations, which enhances their engagement with the outdoor community. The company has not reported any funding, indicating that it operates independently in the market.

8. Insect Shield, LLC

• Website: insectshield.com
• Ownership type: Private
• Headquarters: Greensboro, North Carolina, United States (USA)
• Employee distribution: United States (USA) 64%, Japan 12%, South Korea 12%, Other 12%
• Founded year: 2001
• Headcount: 11-50
• LinkedIn: insect-shield-llc

Insect Shield, LLC, founded in 2001 and based in Greensboro, North Carolina, specializes in insect-repellent clothing and gear. The company manufactures apparel treated with permethrin, an effective insect repellent, aimed at protecting customers from insect bites. Their product range includes clothing for men, women, and children, as well as workwear and gear designed for outdoor enthusiasts and families. Insect Shield operates an online store where customers can purchase their treated apparel and gear. The company has established partnerships with various health organizations and outdoor recreation groups, highlighting their commitment to public health and safety. Insect Shield's technology is EPA-registered and has been tested extensively, making it a trusted choice for those who spend time outdoors. They also offer a service to treat customers' own clothing with their insect-repellent technology, further integrating their solutions into the outdoor apparel market.

9. Ranger Up Military and MMA Apparel

• Website: rangerup.com
• Ownership type: Private
• Headquarters: Durham, North Carolina, United States (USA)
• Employee distribution: United Kingdom (UK) 50%, United States (USA) 50%
• Founded year: 2006
• Headcount: 11-50
• LinkedIn: ranger-up-military-and-mma-apparel

Ranger Up Military and MMA Apparel, founded in 2006 and based in Durham, North Carolina, is a private apparel retailer that specializes in military and patriotic-themed clothing and accessories. The company offers a wide range of products for men, women, and children, appealing to consumers who value military heritage and outdoor lifestyles. Their online store provides a convenient shopping experience, and they feature collections that include themes related to hunting, fishing, and outdoor activities. Ranger Up also engages with various partners and initiatives that resonate with military and veteran communities, enhancing their brand presence in these sectors.

10. Eagles Nest Outfitters, Inc

• Website: enonation.com
• Ownership type: Private
• Headquarters: Asheville, North Carolina, United States (USA)
• Employee distribution: United States (USA) 100%
• Founded year: 1999
• Headcount: 11-50
• LinkedIn: eagles-nest-outfitters-inc

Eagles Nest Outfitters, Inc. (ENO) is a private company based in Asheville, North Carolina, founded in 1999. The company specializes in outdoor recreation products, with a primary focus on hammocks and accessories designed for camping and leisure activities. ENO caters to outdoor enthusiasts by providing high-quality, portable relaxation solutions that enhance the outdoor experience. Their product range includes various types of hammocks, hammock straps, stands, insulation, bug nets, rain tarps, and camping accessories. ENO operates an online store, allowing consumers to purchase directly from their website. The company also emphasizes sustainability and community engagement, offering programs for product recycling and giving back to the community. With a small team of 11-50 employees, ENO maintains a strong presence in the outdoor apparel market, appealing to a dedicated customer base that values quality and responsible outdoor practices.

11. Longworth Industries

• Website: polarmax.com
• Ownership type: Private
• Headquarters: Southern Pines, North Carolina, United States (USA)
• Founded year: 1985
• Headcount: 51-200
• LinkedIn: longworth-industries

Longworth Industries, operating under the brand Polarmax, is a private company based in Southern Pines, North Carolina. Founded in 1985, the company has carved out a niche in the outdoor apparel industry by specializing in thermal clothing, particularly base layer apparel designed for cold weather. Polarmax offers a range of products for men, women, and youth, focusing on comfort, insulation, and moisture management for outdoor activities. Their innovative use of materials, such as Acclimate Dry fibers and Merino wool, enhances the performance of their thermal wear. The company operates primarily through an online store, making their products accessible to consumers who require effective thermal solutions for various outdoor conditions. With over three decades of experience, Polarmax has established itself as a reliable choice for those seeking quality thermal apparel.

12. Performance Bicycle

• Website: performancebike.com
• Ownership type: Corporate
• Headquarters: Chapel Hill, North Carolina, United States (USA)
• Latest funding: August 2016
• Founded year: 1982
• Headcount: 1001-5000
• LinkedIn: performance-inc-

Performance Bicycle, founded in 1982 and based in Chapel Hill, North Carolina, is a retail company dedicated to serving cycling enthusiasts. The company offers a comprehensive selection of bicycles, parts, accessories, and clothing tailored for cyclists. Their product range includes specialized gear for road biking, mountain biking, and casual cycling, catering to both serious athletes and recreational riders. Performance Bicycle is known for its commitment to quality and customer service, providing products from well-regarded brands in the cycling industry. They also engage with their community through various promotions and a rewards program, enhancing customer loyalty and engagement. Despite not having reported any recent funding, the company has maintained a presence in the cycling market, adapting to trends and consumer needs over the years.

13. Duraflex

• Website: duraflexgroup.com
• Ownership type: Private
• Headquarters: Carolina Beach, North Carolina, United States (USA)
• Employee distribution: Brazil 100%
• Founded year: 1955
• Headcount: 501-1000
• LinkedIn: duraflex

Duraflex, established in 1955, is a manufacturer based in Carolina Beach, North Carolina, specializing in fastening solutions and accessories. The company serves multiple industries, including athleisure, biking, yoga, and children's products. Duraflex offers a wide array of products, such as buckles, straps, and other fastening components, which are crucial for outdoor sporting goods and apparel. With manufacturing facilities in various countries, Duraflex operates on a global scale, ensuring they meet the needs of their clients effectively. Their commitment to sustainability and innovation is evident in their product offerings, which are designed to enhance functionality while being environmentally conscious. Duraflex has built a reputation for reliability and quality in the outdoor apparel sector, making them a significant contributor to the industry.

14. Alpine Ski Center

• Website: alpineskicenter.com
• Ownership type: Private
• Headquarters: Raleigh, North Carolina, United States (USA)
• Employee distribution: United States (USA) 100%
• Founded year: 1976
• Headcount: 51-200
• LinkedIn: alpine-ski-center

Alpine Ski Center, founded in 1976, is a retail company based in Raleigh, North Carolina, with additional locations in Charlotte, Banner Elk, Greenville, Knoxville, and Beech Mountain. The company specializes in skiing and snowboarding equipment and apparel, catering to outdoor enthusiasts who seek quality gear and expert guidance. With a dedicated team of knowledgeable staff, Alpine Ski Center provides personalized recommendations to ensure customers are well-equipped for their winter sports adventures. They carry a curated selection of top brands such as North Face, Burton, Patagonia, K2, and Salomon, among others. The company also offers rental services, making it accessible for both seasoned skiers and newcomers to the sport. Over the years, Alpine Ski Center has been recognized for its contributions to the skiing community, having been named Retailer of the Year in the Southeast by Ski Industries of America and featured as one of the Top 60 shops in North America by SKI magazine. Their commitment to enhancing the skiing experience for customers has solidified their reputation in the outdoor apparel industry.

15. Xgo

• Website: proxgo.com
• Ownership type: Private
• Headquarters: Southern Pines, North Carolina, United States (USA)
• Employee distribution: Kenya 100%
• Founded year: 2003
• Headcount: 51-200
• LinkedIn: xgo

Xgo, based in Southern Pines, North Carolina, is a private company founded in 2003. It specializes in tactical clothing and apparel, offering a range of products that include flame-resistant and performance gear. Their target market includes military personnel, law enforcement officers, and outdoor enthusiasts who demand high-quality clothing designed for challenging environments. Xgo operates an online store where customers can purchase their products, which are crafted to meet the needs of users in various conditions. The company emphasizes technology in its apparel, ensuring that their clothing provides necessary protection and performance features. Xgo's commitment to quality is reflected in its product offerings, which are made in compliance with stringent standards, including flame resistance and moisture management. This focus on performance and safety makes Xgo a notable player in the tactical and outdoor apparel industry.

16. DeFeet International

• Website: defeet.com
• Ownership type: Private
• Headquarters: Hildebran, North Carolina, United States (USA)
• Employee distribution: United States (USA) 100%
• Founded year: 1992
• Headcount: 11-50
• LinkedIn: defeet

DeFeet International, based in Hildebran, North Carolina, has been crafting high-performance socks and accessories since its founding in 1992. The company specializes in products tailored for cycling, running, and hiking, catering to athletes and outdoor enthusiasts alike. DeFeet's offerings include a variety of sock styles, such as the Aireator and Wooleator, as well as accessories like gloves and arm warmers. They emphasize quality and sustainability, using RWS-certified wool and ensuring that their products are made in the USA. DeFeet operates an online store, allowing customers to purchase both standard and custom-designed socks, which enhances their appeal to specific customer segments. Their commitment to durability is underscored by a five-year warranty on their products, reflecting confidence in their craftsmanship and materials.

17. Neuse Sport Shop Inc.

• Website: nssnc.com
• Ownership type: Private
• Headquarters: Kinston, North Carolina, United States (USA)
• Employee distribution: United States (USA) 100%
• Founded year: 1953
• Headcount: 51-200
• LinkedIn: neusesportshopinc.

Neuse Sport Shop Inc., founded in 1953, is a private outdoor retail store located in Kinston, North Carolina, with an additional location in Cedar Point, NC. The company specializes in sporting goods and offers a wide array of products tailored for hunting, fishing, camping, and shooting sports. With a dedicated online shopping platform, Neuse Sport Shop caters to outdoor enthusiasts by providing not only equipment and accessories but also a selection of apparel for both men and women. Their offerings include signature apparel, footwear, and various outdoor clothing items, reflecting their commitment to the outdoor lifestyle. The company operates with a team of approximately 27 employees, focusing on delivering quality products and services to their customers.

18. Mast General Store

• Website: mastgeneralstore.com
• Ownership type: Family Owned
• Headquarters: Valle Crucis, North Carolina, United States (USA)
• Employee distribution: United States (USA) 100%
• Founded year: 1980
• Headcount: 201-500
• LinkedIn: mast-general-store

Mast General Store, founded in 1980 and located in Valle Crucis, North Carolina, is a family-owned retail establishment that specializes in a wide array of products, including outdoor apparel and gear. The store has built a reputation for offering quality items in a unique shopping environment, both online and in physical locations across several cities. With a workforce of around 214 employees, Mast General Store has become a staple for outdoor enthusiasts, providing access to popular brands like Patagonia and Columbia. Their commitment to customer service and community engagement further solidifies their role in the outdoor apparel industry, making them a notable player despite not being the largest retailer.

19. Slane Hosiery Mills Inc.

• Website: slanehosiery.com
• Ownership type: Private
• Headquarters: High Point, North Carolina, United States (USA)
• Employee distribution: United States (USA) 100%
• Founded year: 1915
• Headcount: 51-200
• LinkedIn: slane-hosiery-mills-inc-

Slane Hosiery Mills Inc., founded in 1915 and based in High Point, North Carolina, is a sock manufacturer with a rich history in hosiery production. The company is known for its high-quality socks, especially those made from merino wool, catering to consumers who prioritize both style and functionality. Slane Hosiery Mills has established itself as a significant player in the sock manufacturing industry, producing products for well-known brands, including a partnership with Nike in the past. They also run the largest wool sock program for Kirkland Signature® by Costco. The company emphasizes domestic manufacturing, sustainability, and innovation, utilizing advanced technology and an on-site R&D lab to stay competitive. Their commitment to quality and community support is evident in their operations, which are entirely based in the United States.

20. Jarrett Bay Boatworks

• Website: jarrettbay.com
• Ownership type: Private
• Headquarters: Beaufort, North Carolina, United States (USA)
• Employee distribution: United States (USA) 100%
• Founded year: 1986
• Headcount: 51-200
• LinkedIn: jarrett-bay-boatworks

Jarrett Bay Boatworks, founded in 1986 in Beaufort, North Carolina, is renowned for its custom sport fishing boats. The company began with a single 52-foot charter boat and has since expanded its operations significantly. Today, Jarrett Bay has delivered over 60 custom sportfishing vessels and has established a strong reputation in the marine industry. The company operates from a 175-acre marine park along the Intracoastal Waterway, where it provides sales, service, and repair for a wide range of boats. In addition to boat manufacturing, Jarrett Bay has developed a clothing line that reflects its coastal heritage and passion for fishing. Their apparel, which includes performance gear and casual wear, is sold through storefronts and online, appealing to a clientele that values quality and style in outdoor clothing.

21. STITCH Golf

• Website: stitchgolf.com
• Ownership type: Private
• Headquarters: Apex, North Carolina, United States (USA)
• Employee distribution: United States (USA) 100%
• Latest funding: $2.7M, June 2022
• Founded year: 2012
• Headcount: 51-200
• LinkedIn: stitchgolf

STITCH Golf, founded in 2012 and based in Apex, North Carolina, is a private retail company that specializes in high-quality golf equipment and apparel. The company offers a wide range of products, including golf bags, clothing, and accessories tailored for golf enthusiasts. Their online store provides easy access to stylish and functional golf gear, appealing to both amateur and professional golfers. STITCH Golf has made a name for itself with innovative products like the SL2 Golf Bag, which combines practicality with a sleek design. The company has also received funding, with a reported amount of approximately $2.7 million in June 2022, which supports its growth and development in the competitive golf market. STITCH Golf's commitment to quality and style has garnered attention, making it a notable player in the golf apparel segment.

Outdoor Apparel Insights: Key Companies in North Carolina

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