The outdoor and sports toy industry thrives on promoting physical activity and engaging play for children. Companies in this sector manufacture a variety of products, including equipment for outdoor sports, imaginative play structures, and active ride-on toys. This industry is increasingly focusing on safety and durability while also utilizing sustainable materials. Trends show a growing interest in eco-friendly products and innovative designs that encourage active lifestyles. As digital play loses ground, these toys facilitate hands-on play experiences that develop motor skills and foster social interaction among children.

The companies highlighted in this list vary significantly in size and origin, representing markets primarily from the United States, Europe, and beyond. Founded between 1917 and 2007, they specialize in outdoor play items, sports gear, and quality toys for children. Workforce sizes range from small teams of under 50 employees to larger entities with up to 5,000 staff members. Noteworthy names like KETTLER International, Inc. and Little Tikes underscore the industry's focus on fostering outdoor activity and creative play.

Read on to discover the top outdoor and sports toy companies.

Top 21 Outdoor And Sports Toys Companies

1. KETTLER International, Inc.

• Website: kettlerusa.com
• Ownership type: Private
• Headquarters: Virginia Beach, Virginia, United States (USA)
• Employee distribution: United States (USA) 91%, Slovakia 9%
• Founded year: 1981
• Headcount: 11-50
• LinkedIn: kettler-international-inc.

KETTLER International, Inc., based in Virginia Beach, Virginia, was founded in 1981. The company specializes in outdoor furniture, sports equipment, and toys, providing a wide range of products that include patio furniture, table tennis tables, foosball tables, and fitness equipment. KETTLER USA primarily serves consumers seeking quality leisure and fitness products. Their product offerings also include a selection of toys such as bounce toys, playhouses, and ride-on toys, which cater to children's outdoor play. The company operates through an online store, allowing customers easy access to their products. KETTLER has a small workforce, with around 35 employees, and maintains a significant presence in the U.S. market, with a smaller portion of their operations in Slovakia.

2. Berg

• Website: bergtoys.com
• Ownership type: Private
• Headquarters: Ede, Gelderland, Netherlands
• Employee distribution: Netherlands 94%, Other 6%
• Founded year: 1985
• Headcount: 51-200
• LinkedIn: berg-toys

Berg, based in Ede, Gelderland, Netherlands, is a private company that has been in operation since 1985. Specializing in outdoor toys, Berg offers a range of products including premium pedal go-karts, trampolines, ride-on toys, and climbing frames. The company emphasizes safety and durability, conducting extensive testing to ensure their products can withstand rigorous use. With a workforce of approximately 139 employees, Berg primarily serves the consumer market, focusing on families looking for quality recreational equipment. Their products are designed for various age groups, ensuring that children can enjoy outdoor play for years. Berg has built a reputation for high-quality toys, often providing long warranty periods and excellent customer service. They have not reported any funding, indicating a stable operational model without external financial backing.

3. The Step2 Company

• Website: step2.com
• Ownership type: Private Equity
• Headquarters: Streetsboro, Ohio, United States (USA)
• Employee distribution: United States (USA) 94%, China 5%, Other 2%
• Latest funding: October 2016
• Founded year: 1991
• Headcount: 501-1000
• LinkedIn: the-step2-company

The Step2 Company, founded in 1991 and based in Streetsboro, Ohio, is a private equity-owned manufacturer and retailer specializing in children's toys and outdoor products. With a workforce of approximately 500 to 1,000 employees, Step2 has carved out a niche in the toy industry by offering a wide range of products that include playhouses, ride-ons, outdoor furniture, and various activity centers. Their products are designed to be durable and engaging, appealing primarily to parents and caregivers looking for quality outdoor play options for their children. Step2 operates an online store, facilitating easy access for customers to browse and purchase their offerings. The company has a significant presence in the U.S. market, with a small percentage of operations in China, reflecting a commitment to domestic manufacturing and distribution.

4. Little Tikes

• Website: littletikes.com
• Ownership type: Private
• Headquarters: Hudson, Ohio, United States (USA)
• Employee distribution: United States (USA) 98%, Other 2%
• Founded year: 1969
• Headcount: 1001-5000
• LinkedIn: the-little-tikes-company

Little Tikes, founded in 1969 and based in Hudson, Ohio, is a private toy manufacturer known for its molded plastic toys designed for infants and young children. The company offers a wide array of products that cater to active play, including outdoor items like bounce houses, climbers, slides, swing sets, and sports toys. Their primary customers are parents and caregivers looking for safe, engaging, and durable toys that promote physical activity and imaginative play. Little Tikes operates an online store, allowing direct access to their products, and has maintained a strong presence in the toy industry for over five decades, focusing on innovation and safety in children's play.

5. Toy Kingdom (Pty) Ltd

• Website: toykingdom.co.za
• Ownership type: Private
• Headquarters: Cape Town, Western Cape, South Africa
• Employee distribution: South Africa 98%, Philippines 2%
• Founded year: 2007
• Headcount: 201-500
• LinkedIn: toy-kingdom-pty-ltd-

Toy Kingdom (Pty) Ltd, founded in 2007 and based in Cape Town, South Africa, operates as a retail company specializing in toys and children's products. With a workforce of approximately 315 employees, the company caters primarily to parents and guardians looking for quality toys for children. Their product offerings include action figures, educational toys, and notably, outdoor and sports equipment. This positions Toy Kingdom as a player in the toy industry, particularly in the outdoor segment, as they provide a variety of items that encourage physical activity and outdoor play. The company also maintains an online store, enhancing accessibility for customers seeking to purchase their products directly.

6. MV Sports & Leisure

• Website: mvsports.co.uk
• Ownership type: Corporate
• Headquarters: Birmingham, England, United Kingdom (UK)
• Employee distribution: United Kingdom (UK) 100%
• Latest funding: April 2003
• Founded year: 1983
• Headcount: 51-200
• LinkedIn: mv-sports-%26-leisure

MV Sports & Leisure, based in Birmingham, UK, specializes in outdoor products designed for children. The company offers a wide range of wheeled toys, including scooters, bikes, and quads, as well as outdoor play equipment like slides and football goals. Catering primarily to UK retailers, MV Sports emphasizes creativity and safety in its product designs. With a history dating back to 1983, the company has built a reputation for delivering engaging and safe outdoor toys that encourage children to be active. MV Sports is also a significant license holder for well-known brands, which allows them to offer products that resonate with children and parents alike. Their commitment to quality and innovation is reflected in the numerous awards their products have received, showcasing their impact in the toy industry.

7. Toy World

• Website: toyworld.com.au
• Ownership type: Family Owned
• Headquarters: New Delhi, Delhi, India
• Founded year: 1976
• Headcount: 51-200
• LinkedIn: toy-world

Toy World is a family-owned retail company based in Australia, specializing in toys and children's products. Founded in 1976, the company has established itself as a significant player in the toy industry, catering primarily to families and consumers. Toy World offers a wide range of products, including action figures, educational toys, and notably, outdoor equipment. Their product categories include bikes, trikes, ride-ons, trampolines, and various sports-related items, which are essential for outdoor play. The company operates both online and through a network of physical stores, providing a convenient shopping experience for parents looking for quality toys. Their commitment to customer service and product variety has helped them maintain relevance in a competitive market.

8. Colorbaby

• Website: colorbaby.es
• Ownership type: Private
• Headquarters: Ibi, Valencian Community, Spain
• Employee distribution: Spain 100%
• Founded year: 1985
• Headcount: 51-200
• LinkedIn: colorbaby

Colorbaby, founded in 1985 and based in Ibi, Valencian Community, Spain, operates as a private company specializing in the distribution and manufacturing of toys and leisure products. With a workforce of around 69 employees, Colorbaby has established itself as a significant player in the toy industry, particularly in Spain and Portugal. The company manages a portfolio of brands, including Colorbaby, Aktive, Intex, Lifetime, and Maxhome, each catering to different segments of the market. Colorbaby's focus on outdoor toys is evident through its Aktive brand, which offers a variety of products designed for outdoor recreation and sports activities. The company prides itself on its strong logistics capabilities, ensuring efficient distribution and a robust supply chain. Colorbaby also engages in community initiatives, such as collaborations with organizations like Payasospital, demonstrating its commitment to social responsibility.

9. Intertoys

• Website: intertoys.nl
• Ownership type: Private Equity
• Headquarters: Duivendrecht, North Holland, Netherlands
• Employee distribution: Netherlands 100%
• Latest funding: October 2017
• Founded year: 1976
• Headcount: 1001-5000
• LinkedIn: intertoys

Intertoys, founded in 1976 and based in Duivendrecht, North Holland, is a prominent retail company in the Netherlands specializing in toys and multimedia products. With a workforce of approximately 937 employees, Intertoys operates both online and through a network of physical stores across the country. The company caters to families and individuals seeking quality toys for various occasions. Their extensive product offerings include not only traditional toys but also a significant selection of outdoor toys and sports equipment, appealing to children and parents alike. Intertoys has established itself as a go-to destination for toy shopping, providing a wide array of brands and products that encourage play and creativity.

10. Radio Flyer

• Website: radioflyer.com
• Ownership type: Family Owned
• Headquarters: Chicago, Illinois, United States (USA)
• Employee distribution: United States (USA) 82%, China 18%
• Founded year: 1917
• Headcount: 51-200
• LinkedIn: radio-flyer

Radio Flyer, based in Chicago, Illinois, is a family-owned toy manufacturer that has been crafting outdoor toys and vehicles since 1917. The company is renowned for its iconic red wagons, which have become a symbol of childhood adventure and outdoor play. Over the years, Radio Flyer has expanded its product offerings to include tricycles, eBikes, scooters, and various ride-on toys, catering to families seeking quality recreational items. Their emphasis on active play and family bonding is evident in their innovative designs, which encourage children to explore and enjoy the outdoors. As a certified B-Corp, Radio Flyer is also committed to using business as a force for good, reflecting their dedication to sustainability and community involvement. With a workforce of around 165 employees, the company continues to thrive in the toy industry, maintaining its relevance and connection to generations of families.

11. Bart Smit

• Website: bartsmit.com
• Ownership type: Private
• Headquarters: Volendam, North Holland, Netherlands
• Employee distribution: Netherlands 90%, Belgium 10%
• Founded year: 1967
• Headcount: 1001-5000
• LinkedIn: bart-smit

Bart Smit, known through its retail brand Intertoys, is a prominent player in the toy and game sector, founded in 1967 and based in Volendam, North Holland, Netherlands. The company specializes in a wide array of products aimed at children, including building toys, puzzles, and notably, outdoor play equipment. Intertoys operates both online and through physical stores, catering to families seeking gifts and entertainment. Their outdoor and sports toy category features products that encourage active play, such as skates, water toys, and various outdoor games. With a workforce of around 170 employees and a significant market presence in the Netherlands and Belgium, Bart Smit continues to be a relevant entity in the toy industry, focusing on engaging children in outdoor activities.

12. Grupo Juguetron

• Website: juguetron.mx
• Ownership type: Private
• Headquarters: Ciudad De Mexico, Ciudad De México, Mexico
• Employee distribution: Mexico 100%
• Founded year: 1989
• Headcount: 1001-5000
• LinkedIn: juguetron

Grupo Juguetron is a private online toy retailer based in Mexico City, founded in 1989. The company specializes in providing a wide array of toys and games for children across various age groups. With a workforce of approximately 449 employees, Juguetron has established a significant presence in the Mexican toy market. Their website offers an organized shopping experience, allowing customers to browse through numerous categories, including outdoor toys, educational games, and creative play items. Juguetron's commitment to customer service is evident through their user-friendly platform and promotional offerings, which aim to enhance the shopping experience for parents and guardians. The company operates entirely within Mexico, catering to local consumers without reported external funding.

13. Toyzone Impex Private Limited

• Website: toyzone.in
• Ownership type: Corporate
• Headquarters: New Delhi, Delhi, India
• Employee distribution: India 100%
• Latest funding: November 1999
• Founded year: 2002
• Headcount: 201-500
• LinkedIn: toyzone-impex-private-limited

Toyzone Impex Private Limited, based in New Delhi, India, was founded in 2002 and operates primarily in the toy retail industry. The company specializes in a wide range of toys and children's products, including ride-on toys, educational games, and baby gear. Their catalog features a dedicated section for sports and outdoor toys, which includes items like cricket sets and basketballs, catering to parents and guardians seeking quality outdoor play options for their children. With a workforce of around 201-500 employees, Toyzone has established itself as a significant player in the Indian toy market, focusing on providing accessible and engaging products through their online store.

14. JouéClub !

• Website: joueclub.fr
• Ownership type: Private
• Headquarters: Bordeaux, Nouvelle-Aquitaine, France
• Employee distribution: France 93%, Lebanon 3%, Other 4%
• Founded year: 1952
• Headcount: 1001-5000
• LinkedIn: joueclub

JouéClub ! is a private retail company based in Bordeaux, Nouvelle-Aquitaine, France, founded in 1952. With a workforce of approximately 775 employees, JouéClub operates both online and through physical stores, catering to families and parents seeking age-appropriate toys that foster learning and development. The company offers a broad array of products, including educational toys, outdoor games, and popular brands. Notably, JouéClub has a dedicated section for outdoor and sports toys, featuring items like bicycles, trampolines, and various sports equipment, which highlights their involvement in promoting active play. The company has been recognized as a preferred choice among families, indicating its relevance and standing in the toy industry.

15. HUDORA GmbH

• Website: hudora.de
• Ownership type: Private
• Headquarters: Erkrath, North Rhine-Westphalia, Germany
• Employee distribution: Germany 100%
• Founded year: 1919
• Headcount: 51-200
• LinkedIn: hudora-gmbh

HUDORA GmbH, based in Erkrath, North Rhine-Westphalia, Germany, is a private company that has been in operation since 1919. With a workforce of approximately 51-200 employees, HUDORA specializes in sports equipment and recreational products aimed primarily at children and families. Their product lineup includes scooters, tricycles, outdoor play equipment, and various accessories, all designed to encourage active outdoor play. The company has established a significant online presence, allowing customers to purchase their products directly through their website. HUDORA's commitment to quality and safety in their offerings has made them a recognized name in the industry, catering to the needs of families looking for reliable outdoor toys and sports equipment.

16. Fantasy World Toys

• Website: fantasyworldtoys.com
• Ownership type: Private
• Headquarters: Kuwait
• Employee distribution: Kuwait 95%, Other 5%
• Founded year: 1996
• Headcount: 201-500
• LinkedIn: fantasy-world-toys

Fantasy World Toys, founded in 1996 and based in Kuwait, is a private retail company that specializes in toys and children's products. With a workforce of around 118 employees, the company has established itself as a go-to destination for parents and guardians seeking quality toys. Their extensive product offerings include educational kits, arts and crafts supplies, and notably, a wide range of outdoor sports equipment. The company operates primarily through an online store, providing options for fast delivery and in-store pickup, which enhances customer convenience. Fantasy World Toys is committed to ensuring the safety and quality of their products, offering guarantees and easy return policies to build trust with their customers.

17. Toymate

• Website: toymate.com.au
• Ownership type: Private
• Headquarters: Double Bay, New South Wales, Australia
• Employee distribution: Australia 100%
• Founded year: 2005
• Headcount: 201-500
• LinkedIn: toymate

Toymate, founded in 2005 and based in Double Bay, New South Wales, Australia, is a private retail company that specializes in toys and children's products. With a workforce of around 144 employees, Toymate has established itself as a comprehensive shopping destination for families seeking quality toys. Their extensive product offerings include action figures, dolls, educational toys, and notably, a wide range of outdoor equipment. This includes bikes, scooters, trampolines, and various outdoor games, positioning them as a significant player in the outdoor toy market. Toymate's focus on providing quality products for children makes them a relevant choice for parents looking to enhance outdoor play experiences for their kids.

18. Kiddy Zone

• Website: kiddyzone.com
• Ownership type: Private
• Headquarters: Doha, Doha, Qatar
• Employee distribution: Qatar 65%, United Arab Emirates 35%
• Founded year: 2006
• Headcount: 201-500
• LinkedIn: kiddyzone

Kiddy Zone, founded in 2006 and based in Doha, Qatar, operates as a private retail store specializing in toys and children's products. The company has established itself as a go-to destination for parents and guardians seeking quality items for their children. Kiddy Zone offers a wide range of products, including educational toys, arts and crafts supplies, and notably, outdoor play equipment such as gym sets, trampolines, and inflatables. They serve customers through both an online platform and physical locations in Qatar, with a growing presence in the UAE. The company employs between 201 and 500 people, indicating a solid operational scale within the region. Kiddy Zone has not reported any funding, suggesting they are self-sustained in their operations.

19. Toys & Me

• Website: toysnme.com.kh
• Ownership type: Private
• Headquarters: Phnom Penh, Phnom Penh, Cambodia
• Employee distribution: Cambodia 100%
• Founded year: 2007
• Headcount: 51-200
• LinkedIn: toysnme

Toys & Me, founded in 2007 and based in Phnom Penh, Cambodia, operates as a private retail company with a workforce of approximately 51 to 200 employees. The company specializes in a wide array of toys and educational materials, catering primarily to parents and guardians seeking quality products that promote learning and development for children. Their offerings include action figures, dolls, educational toys, and notably, outdoor play equipment. The company has established an online store, enhancing accessibility for customers to browse and purchase their products. Toys & Me has expanded its presence with multiple store locations, reflecting its growth and commitment to the toy industry, particularly in the outdoor and sports categories.

20. Circle E Retail Private Limited (itoys)

• Website: itoys.co.in
• Ownership type: Private
• Headquarters: Sonipat, Haryana, India
• Employee distribution: India 100%
• Founded year: 2012
• Headcount: 501-1000
• LinkedIn: circle-e-retail-private-limited

Circle E Retail Private Limited, operating under the brand name itoys, is a toy manufacturer based in Sonipat, Haryana, India. Founded in 2012, the company specializes in creating a wide array of children's toys, with a notable focus on educational and outdoor toys. Their product range includes role play items, baby toys, and specifically outdoor and sports toys, catering to parents looking for safe and engaging play options for their children. Itoys emphasizes quality in materials and design, ensuring that their products meet safety standards. The company primarily sells its toys through online retail platforms, making them accessible to consumers across India. With a workforce of around 36 employees, itoys is positioned to respond to market needs and trends effectively.

21. Ansaldo S.A.

• Website: ansaldo.cl
• Ownership type: Private
• Headquarters: Santiago, Santiago, Chile
• Employee distribution: Chile 100%
• Founded year: 1902
• Headcount: 51-200
• LinkedIn: ansaldo

Ansaldo S.A., based in Santiago, Chile, has been a player in the toy industry since its founding in 1902. The company operates under the brand Ansaldo Toys, focusing on a wide array of products for children, including educational toys, dolls, puzzles, and notably, outdoor games and sports equipment. Their commitment to quality and educational value is evident in their offerings, which cater to both individual consumers and businesses looking to stock toys for resale. With a workforce of approximately 119 employees, Ansaldo S.A. maintains a strong presence in the Chilean market, emphasizing customer engagement through various sales channels, including retail and wholesale. The company has not reported any recent funding, indicating a stable operational model without external financial backing.

Outdoor And Sports Toys Insights: Key Companies

Company	Headquarter	Size	Founded	Ownership
KETTLER International, Inc.	Virginia Beach, Virginia, United States (USA)	11-50	1981	Private
Berg	Ede, Gelderland, Netherlands	51-200	1985	Private
The Step2 Company	Streetsboro, Ohio, United States (USA)	501-1000	1991	Private Equity
Little Tikes	Hudson, Ohio, United States (USA)	1001-5000	1969	Private
Toy Kingdom (Pty) Ltd	Cape Town, Western Cape, South Africa	201-500	2007	Private
MV Sports & Leisure	Birmingham, England, United Kingdom (UK)	51-200	1983	Corporate
Toy World	New Delhi, Delhi, India	51-200	1976	Family Owned
Colorbaby	Ibi, Valencian Community, Spain	51-200	1985	Private
Intertoys	Duivendrecht, North Holland, Netherlands	1001-5000	1976	Private Equity
Radio Flyer	Chicago, Illinois, United States (USA)	51-200	1917	Family Owned
Bart Smit	Volendam, North Holland, Netherlands	1001-5000	1967	Private
Grupo Juguetron	Ciudad De Mexico, Ciudad De México, Mexico	1001-5000	1989	Private
Toyzone Impex Private Limited	New Delhi, Delhi, India	201-500	2002	Corporate
JouéClub !	Bordeaux, Nouvelle-Aquitaine, France	1001-5000	1952	Private
HUDORA GmbH	Erkrath, North Rhine-Westphalia, Germany	51-200	1919	Private
Fantasy World Toys	Kuwait	201-500	1996	Private
Toymate	Double Bay, New South Wales, Australia	201-500	2005	Private
Kiddy Zone	Doha, Doha, Qatar	201-500	2006	Private
Toys & Me	Phnom Penh, Phnom Penh, Cambodia	51-200	2007	Private
Circle E Retail Private Limited (itoys)	Sonipat, Haryana, India	501-1000	2012	Private
Ansaldo S.A.	Santiago, Santiago, Chile	51-200	1902	Private

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