The market research industry in New York reflects the dynamic nature of global business strategic decision-making. Companies in this sector analyze consumer behaviors, market trends, and competitive landscapes, offering valuable insights that drive growth initiatives. The industry comprises various players, from established names to burgeoning consultancies, utilizing cutting-edge tools such as big data and AI for enhanced accuracy. With the rise of digital commerce and increased global competition, the focus is shifting towards real-time analytics and actionable intelligence. This shift is likely to shape research methodologies and client expectations as businesses seek predictive insights to stay ahead.

This list features 21 prominent market research companies based in New York, ranging from small consultancies to mid-sized firms. Established from the 1960s to recent years, these companies serve various sectors, including tech, healthcare, and consumer goods. With headcounts ranging from small teams of 11-50 to larger organizations with over 500 employees, each firm specializes in unique services, from consumer insights to custom research solutions. The companies demonstrate a significant focus on international presence while also emphasizing local market needs, showcasing the blend of global expertise with local strategy.

Continue reading to discover the top market research companies in New York.

Top 21 Market Research Companies in New York

1. Zion Market Research

• Website: zionmarketresearch.com
• Ownership type: Private
• Headquarters: New York, New York, United States (USA)
• Employee distribution: India 93%, United States (USA) 7%
• Founded year: 2014
• Headcount: 201-500
• LinkedIn: zion-market-research

Zion Market Research is a market research and consulting firm based in New York, New York, established in 2014. The company specializes in providing comprehensive market intelligence reports and business consulting services tailored to the needs of various industries. With a workforce of approximately 105 employees, the firm emphasizes quality and accuracy in its research outputs. Zion Market Research offers a wide array of services, including custom research, market sizing, and analysis of industry trends. They have published over 100 market research reports annually, covering sectors such as technology, healthcare, food and beverage, and consumer goods. Their operational model includes a significant presence in India, where a majority of their research analysts are based, allowing them to leverage global expertise and insights. The firm prides itself on its commitment to client satisfaction and confidentiality, ensuring that their clients receive in-depth analysis and actionable insights to support strategic decision-making.

2. Emarketer

• Website: emarketer.com
• Ownership type: Corporate
• Headquarters: New York, New York, United States (USA)
• Employee distribution: United States (USA) 89%, United Kingdom (UK) 5%, Brazil 2%, Other 4%
• Latest funding: $250.0M, June 2016
• Founded year: 1998
• Headcount: 201-500
• LinkedIn: emarketer-inc

Emarketer, founded in 1998 and based in New York City, is a research firm that specializes in delivering data-driven insights and analysis to businesses across multiple sectors, particularly in marketing, advertising, and ecommerce. The company offers a range of products, including comprehensive reports, forecasts, and industry benchmarks, which assist clients in making informed strategic decisions. Emarketer's research methodology is noted for its rigor, ensuring that the data provided is both reliable and actionable. With a workforce of approximately 311 employees, the firm has a strong presence in the United States, with a smaller footprint in the UK and Brazil. Emarketer has also secured significant funding, amounting to $250 million, which underscores its growth potential and commitment to expanding its research capabilities.

3. Market Research Future (MRFR)

• Website: marketresearchfuture.com
• Ownership type: Private
• Headquarters: New York, New York, United States (USA)
• Employee distribution: India 96%, Other 4%
• Founded year: 2015
• Headcount: 51-200
• LinkedIn: market-research-future

Market Research Future (MRFR) is a market research and consulting firm based in New York, established in 2015. The company specializes in providing in-depth analysis and consulting services across a variety of industries, including healthcare, chemicals, information technology, and energy. MRFR aims to assist businesses and organizations in understanding market dynamics, enabling them to make informed strategic decisions. With a workforce primarily located in India, MRFR emphasizes custom solutions tailored to the specific needs of their clients. Their approach includes leveraging innovative analysis methods, such as big data and artificial intelligence, to deliver actionable insights. MRFR also offers a range of publications, including syndicate reports and market forecasts, which are designed to empower clients with the knowledge necessary for navigating complex market environments.

4. Unimrkt Research

• Website: unimrkt.com
• Ownership type: Private
• Headquarters: Great Neck, New York, United States (USA)
• Employee distribution: India 99%, Other 1%
• Founded year: 2009
• Headcount: 501-1000
• LinkedIn: unimrkt-research

Unimrkt Research, based in Great Neck, New York, is a market research firm that has been operational since 2009. The company specializes in providing a wide array of research services, including primary, qualitative, and quantitative research. With a workforce of approximately 481 employees, the firm has a significant presence in the industry, particularly in India, where a majority of its employees are located. Unimrkt Research serves clients across various sectors, helping them understand market trends and consumer behavior. The firm prides itself on its global reach, conducting research in over 90 countries and offering services in more than 22 languages. Their commitment to quality is reflected in their adherence to industry standards and certifications, ensuring that they deliver reliable insights to their clients. Unimrkt Research aims to support businesses in making informed decisions through thorough and insightful research.

5. SIS International Research & Strategy Consulting

• Website: sisinternational.com
• Ownership type: Private
• Headquarters: New York, New York, United States (USA)
• Employee distribution: United States (USA) 69%, India 13%, Trinidad and Tobago 6%, Other 13%
• Founded year: 1984
• Headcount: 201-500
• LinkedIn: sis-international-research

SIS International Research & Strategy Consulting, based in New York City, is a market research firm that has been active since 1984. With a workforce of approximately 398 employees, the company specializes in providing market research and strategy consulting services to businesses across various sectors. Their expertise includes consumer market research, B2B insights, healthcare research, and strategy consulting, among others. SIS International operates on a global scale, conducting projects in over 135 countries, which allows them to offer valuable insights into international market dynamics. The firm prides itself on its ability to turn complex data into actionable strategies that help clients achieve sustainable growth. They have worked with a range of clients, including many Fortune 500 companies, showcasing their capability to deliver high-quality research and consulting services. SIS International is committed to understanding customer needs and market trends, which positions them as a relevant player in the market research industry.

6. Coresight Research

• Website: coresight.com
• Ownership type: Private
• Headquarters: New York, New York, United States (USA)
• Employee distribution: United States (USA) 48%, India 36%, United Kingdom (UK) 8%, Other 8%
• Founded year: 2014
• Headcount: 51-200
• LinkedIn: coresight-research

Coresight Research, based in New York City, is a market research firm founded in 2014. The company focuses on delivering data-driven insights and advisory services to clients in the retail and technology sectors. Coresight Research offers a variety of products, including research subscriptions, individual reports, and opportunities for event participation. Their extensive catalog features over 7,000 reports that cover various aspects of consumer behavior and market trends. Coresight Research is particularly noted for its research hubs, which concentrate on specific areas such as fashion, grocery, and retail technology. The firm also engages in custom research and advisory services, helping clients develop actionable strategies to address market disruptions. With a team that includes experts in retail and technology, Coresight Research is well-positioned to provide valuable insights to businesses navigating the complexities of the consumer landscape.

7. TechSci Research

• Website: techsciresearch.com
• Ownership type: Private
• Headquarters: New York, New York, United States (USA)
• Employee distribution: India 100%
• Founded year: 2009
• Headcount: 51-200
• LinkedIn: techsci-research

TechSci Research, founded in 2009 and based in New York, is a private market research and consulting firm. With a workforce of around 150 employees, the company specializes in providing comprehensive insights and strategic solutions tailored to the needs of businesses across various industries. Their services include custom research, consumer research, and consulting, which help clients navigate complex market dynamics and optimize their strategies. TechSci Research has built a reputation for delivering reliable data and actionable insights, catering to a clientele that includes major corporations. Their expertise spans multiple sectors, such as healthcare, automotive, chemicals, and consumer goods, reflecting their commitment to understanding and addressing the unique challenges faced by different industries. The firm operates primarily out of India, which may influence their research methodologies and market understanding.

8. Grail Research

• Website: grailinsights.com
• Ownership type: Corporate
• Headquarters: New York, New York, United States (USA)
• Employee distribution: India 86%, China 14%
• Latest funding: June 2021
• Founded year: 2006
• Headcount: 201-500
• LinkedIn: grail-research

Grail Research, now integrated into Escalent, is a consulting firm based in New York City that specializes in market research and data analytics. Founded in 2006, the company has built a reputation for delivering insights and strategies tailored to various industries, including automotive, financial services, and technology. Grail Research focuses on understanding market dynamics and improving customer engagement through a range of services such as market assessment, competitive intelligence, and customer experience management. Their approach combines quantitative and qualitative research methodologies, allowing them to provide comprehensive insights that empower businesses to make informed decisions. The firm has a significant presence in India and China, reflecting its global reach and operational capabilities. Grail Research's integration into Escalent has further strengthened its position in the market research sector, enhancing its ability to deliver actionable intelligence to clients.

9. NewtonX

• Website: newtonx.com
• Ownership type: Venture Capital
• Headquarters: New York, New York, United States (USA)
• Employee distribution: United States (USA) 88%, India 3%, United Kingdom (UK) 3%, Other 6%
• Latest funding: Series B, $32.0M, December 2021
• Founded year: 2016
• Headcount: 51-200
• LinkedIn: newtonx

NewtonX is a market research firm based in New York, founded in 2016. The company focuses on providing B2B research services, utilizing a variety of methodologies such as quantitative and qualitative research, product validation testing, and market opportunity analysis. NewtonX serves a wide range of industries, including advertising, healthcare, technology, and financial services, helping businesses make informed decisions based on expert data. The firm has developed a proprietary algorithm, the NewtonX Graph, which connects clients with a vast pool of professionals, ensuring that the insights gathered are both relevant and reliable. In December 2021, NewtonX raised $32 million in Series B funding, reflecting strong investor interest in its innovative approach to market research.

10. Psfk

• Website: psfk.com
• Ownership type: Private
• Headquarters: Brooklyn, New York, United States (USA)
• Employee distribution: United States (USA) 100%
• Founded year: 2004
• Headcount: 11-50
• LinkedIn: psfk

Psfk, founded in 2004 and based in Brooklyn, New York, is a research consultancy that specializes in trends and innovation. With a team of 27 employees, Psfk provides valuable insights and reports tailored for marketers and retailers. Their focus is on helping clients navigate market dynamics and understand consumer behavior, which is crucial for developing effective business strategies. Psfk's offerings include detailed reports on various topics, such as product development, customer experience, and market expansion strategies. They serve as a resource for businesses aiming to enhance their marketing efforts and adapt to evolving consumer needs.

11. Elicit Research & Insights Inc.

• Website: elicitresearch.com
• Ownership type: Private
• Headquarters: New York, New York, United States (USA)
• Employee distribution: India 88%, United States (USA) 12%
• Founded year: 2015
• Headcount: 11-50
• LinkedIn: elicitresearch

Elicit Research & Insights Inc. is a market research and consulting firm based in New York, established in 2015. With a team of approximately 43 employees, the company operates globally, providing comprehensive insights and strategies to businesses and organizations. Their services include survey programming, performance tracking, research design, qualitative research, customer segmentation, and growth strategy consulting. Elicit Research emphasizes the use of technology and data analytics to deliver actionable insights that help clients make informed decisions. The firm has worked with over 60 clients across more than 30 countries, showcasing its ability to cater to a wide range of market research needs. Elicit Research aims to transform data into actionable insights, assisting organizations in understanding market dynamics and enhancing customer experiences.

12. Clarion Research

• Website: clarionresearch.com
• Ownership type: Private
• Headquarters: New York, New York, United States (USA)
• Employee distribution: United States (USA) 100%
• Founded year: 1995
• Headcount: 11-50
• LinkedIn: clarion-research

Clarion Research is a market research firm based in New York City, established in 1995. The company specializes in both quantitative and qualitative research solutions, providing customized research services to a variety of clients, including businesses, educational institutions, and non-profit organizations. Clarion Research focuses on delivering actionable insights across several key industries, such as Media, Education, Healthcare, Technology, and Consumer Goods. Their team comprises experienced researchers who are committed to understanding client needs and delivering tailored solutions. Clarion Research has built a reputation for managing complex projects and providing high-quality data analysis, which is essential for informed decision-making in today's fast-paced market. The firm operates without reported funding, indicating a self-sustaining business model that prioritizes client relationships and project execution.

13. Ks&r

• Website: ksrinc.com
• Ownership type: Private
• Headquarters: Syracuse, New York, United States (USA)
• Employee distribution: United States (USA) 100%
• Founded year: 1983
• Headcount: 51-200
• LinkedIn: ks%26r

KS&R, based in Syracuse, New York, is a marketing research firm and consultancy founded in 1983. With a team of approximately 184 employees, the company specializes in providing fact-based insights and actionable solutions tailored to the needs of businesses across various sectors, including healthcare, technology, and retail. KS&R prides itself on its commitment to quality and client relationships, having maintained partnerships with some of the world's most recognized brands for over 30 years. Their service offerings include brand building, market sensing, and strategic consulting, which are critical for businesses looking to make informed decisions. The firm also operates the Buyer Persona Institute, which focuses on understanding customer needs and experiences, further enhancing their market research capabilities. KS&R has not reported any recent funding, indicating a stable operational model without external financial dependencies.

14. Gazelle Global

• Website: gazelleglobal.com
• Ownership type: Private
• Headquarters: New York, New York, United States (USA)
• Employee distribution: United States (USA) 100%
• Founded year: 1993
• Headcount: 11-50
• LinkedIn: gazelle-global

Gazelle Global is a market research firm based in New York, New York, with a focus on global research services. Established in 1993, the company has built a reputation for providing extensive support in both quantitative and qualitative research. Their services include data collection, project management, survey programming, and translation, catering primarily to businesses and organizations that require reliable insights to guide their strategies. Gazelle Global operates under the brand GoSample!, which highlights their strength in data collection methodologies. With a team of experienced professionals, they have successfully conducted research projects across various countries, ensuring that they can reach target respondents effectively. Their consultative approach and commitment to data quality make them a valuable partner in the market research industry.

15. Market Probe International, Inc.

• Website: marketprobeint.com
• Ownership type: Private
• Headquarters: Hicksville, New York, United States (USA)
• Employee distribution: United States (USA) 100%
• Founded year: 1967
• Headcount: 11-50
• LinkedIn: market-probe-international-inc-

Market Probe International, Inc. is a market research company based in Hicksville, New York, with a history dating back to 1967. The firm specializes in providing comprehensive research services, including quantitative and qualitative research, data processing, and international research. They cater to both business-to-business and consumer markets, offering tailored solutions to meet the specific needs of their clients. With a team of experienced researchers, Market Probe International emphasizes a collaborative approach, ensuring that clients work directly with researchers to develop effective data gathering and analytical plans. Their extensive network of global research partners allows them to conduct studies across various regions, enhancing their capability to deliver high-quality insights. The company is recognized for its commitment to quality, as evidenced by the significant portion of its business derived from repeat clients and referrals. Market Probe International is also a member of several professional associations, which underscores its dedication to maintaining industry standards and best practices.

16. MRI-Simmons

• Website: mrisimmons.com
• Ownership type: Corporate
• Headquarters: New York, New York, United States (USA)
• Employee distribution: United States (USA) 100%
• Latest funding: October 2004
• Founded year: 2019
• Headcount: 51-200
• LinkedIn: mri-simmons

MRI-Simmons, founded in 2019 and based in New York City, is a data analytics firm that specializes in consumer insights and market research. The company offers a range of services designed to help agencies, marketers, and media companies better understand consumer behavior and enhance their advertising strategies. Their flagship tools include the Catalyst Platform, which facilitates consumer profiling and data activation, and AdMeasure, which assesses the effectiveness of print advertising. MRI-Simmons has built a reputation for its rigorous approach to data collection, utilizing address-based probabilistic sampling to ensure a representative view of the American consumer. This methodology allows them to provide insights that are both actionable and reliable. The company operates primarily in the United States and has established itself as a trusted source of consumer data, leveraging over 60,000 consumer attributes to enrich existing datasets. As a joint venture co-owned by GfK and SymphonyAI Group, MRI-Simmons benefits from a strong partnership that enhances its capabilities in the market research field.

17. Beverage Marketing Corporation

• Website: beveragemarketing.com
• Ownership type: Private
• Headquarters: New York, New York, United States (USA)
• Employee distribution: United States (USA) 100%
• Founded year: 1972
• Headcount: 11-50
• LinkedIn: beverage-marketing-corp

Beverage Marketing Corporation (BMC), founded in 1972 and based in New York, is a market research firm dedicated to the beverage industry. With a team of around 30 employees, BMC has built a robust portfolio of services that includes custom research, expert witness testimony, and access to their proprietary DrinkTell™ database. This database provides clients with critical insights into market trends, sales data, and competitive analysis across both alcoholic and non-alcoholic beverage categories. BMC's clientele ranges from large beverage manufacturers to financial institutions, all seeking data-driven insights to inform their strategic decisions. The company also hosts The Beverage Forum, an international conference that facilitates networking and knowledge exchange among beverage industry professionals. BMC's long-standing presence and expertise in the beverage sector position it as a valuable resource for companies navigating this dynamic market.

18. Radius

• Website: radiusinsights.com
• Ownership type: Family Owned
• Headquarters: New York, New York, United States (USA)
• Employee distribution: United States (USA) 93%, United Kingdom (UK) 3%, Other 4%
• Founded year: 1960
• Headcount: 51-200
• LinkedIn: radius-global-market-research

Radius Global is a market research firm based in New York, founded in 1960. The company specializes in delivering insights and strategies aimed at fostering brand growth. They offer a comprehensive suite of services that includes data science, brand building, customer experience research, and optimization of offerings. Radius employs advanced methodologies, such as immersive techniques and choice-based approaches, to gather deep insights into consumer behavior. Their client roster features prominent brands across various sectors, showcasing their capability to adapt to different market needs. With a global footprint, Radius operates in over 60 countries, providing tailored research solutions that help businesses navigate their market positions effectively. The firm prides itself on its commitment to understanding cultural nuances and consumer sentiments, which is critical for brands looking to thrive in competitive environments.

19. Nielsen Local

• Website: scarborough.com
• Ownership type: Private
• Headquarters: New York, New York, United States (USA)
• Employee distribution: United States (USA) 30%, United Arab Emirates 6%, Poland 6%, Other 59%
• Founded year: 1974
• Headcount: 201-500
• LinkedIn: scarborough-

Nielsen Local, known for its Scarborough Consumer Guide, is a market research firm based in New York City. Established in 1974, the company specializes in consumer data measurements, offering insights that help businesses understand consumer behavior across various sectors, including retail, automotive, and media. Nielsen Local's extensive database allows clients to analyze consumer habits, preferences, and trends, enabling them to develop targeted marketing strategies. The firm operates primarily in the data analytics sector, providing tools and resources that assist clients in navigating market dynamics effectively. With a workforce of around 201-500 employees, Nielsen Local continues to play a vital role in the market research industry, delivering valuable insights that inform business decisions.

20. buzzback

• Website: buzzback.com
• Ownership type: Private
• Headquarters: New York, New York, United States (USA)
• Employee distribution: United States (USA) 87%, United Kingdom (UK) 13%
• Founded year: 2000
• Headcount: 51-200
• LinkedIn: buzzback-market-research

Buzzback is a market research firm based in New York, founded in 2000. The company specializes in consumer insights and brand development, offering a range of services that include exploratory research, evaluative research, and on-demand platforms. Buzzback helps businesses understand consumer behavior, optimize product offerings, and enhance brand positioning. Their expertise spans multiple industries, including food and beverage, personal care, healthcare, and technology. With a workforce of around 63 employees, Buzzback has established a strong presence in the market research field, serving clients in both the United States and the United Kingdom. The firm prides itself on its innovative approaches and high client satisfaction, as evidenced by a 95% client repeat rate. Buzzback's commitment to quality and actionable insights positions it as a valuable partner for companies looking to drive growth through informed decision-making.

21. Phocuswright

• Website: phocuswright.com
• Ownership type: Corporate
• Headquarters: New York, New York, United States (USA)
• Employee distribution: United States (USA) 65%, India 7%, United Kingdom (UK) 7%, Other 21%
• Latest funding: March 2013
• Founded year: 1994
• Headcount: 11-50
• LinkedIn: phocuswright-inc.

Phocuswright is a research firm based in New York, established in 1994, that specializes in the travel, tourism, and hospitality industries. The company provides a range of market research, analysis, and consulting services designed to help businesses and organizations navigate the complexities of these sectors. Their offerings include comprehensive research reports, subscription services, and custom research tailored to meet specific client needs. Phocuswright is known for its in-depth insights into consumer behavior, market trends, and technology innovations that impact travel. They also host events such as the Phocuswright Conference and Phocuswright Europe, which serve as platforms for industry networking and knowledge sharing. Their research is utilized by a variety of clients, including travel agencies, technology providers, and hospitality companies, making them a significant player in the travel research market.

Market Research Insights: Key Companies in New York

Company	Headquarter	Size	Founded	Ownership
Zion Market Research	New York, New York, United States (USA)	201-500	2014	Private
Emarketer	New York, New York, United States (USA)	201-500	1998	Corporate
Market Research Future (MRFR)	New York, New York, United States (USA)	51-200	2015	Private
Unimrkt Research	Great Neck, New York, United States (USA)	501-1000	2009	Private
SIS International Research & Strategy Consulting	New York, New York, United States (USA)	201-500	1984	Private
Coresight Research	New York, New York, United States (USA)	51-200	2014	Private
TechSci Research	New York, New York, United States (USA)	51-200	2009	Private
Grail Research	New York, New York, United States (USA)	201-500	2006	Corporate
NewtonX	New York, New York, United States (USA)	51-200	2016	Venture Capital
Psfk	Brooklyn, New York, United States (USA)	11-50	2004	Private
Elicit Research & Insights Inc.	New York, New York, United States (USA)	11-50	2015	Private
Clarion Research	New York, New York, United States (USA)	11-50	1995	Private
Ks&r	Syracuse, New York, United States (USA)	51-200	1983	Private
Gazelle Global	New York, New York, United States (USA)	11-50	1993	Private
Market Probe International, Inc.	Hicksville, New York, United States (USA)	11-50	1967	Private
MRI-Simmons	New York, New York, United States (USA)	51-200	2019	Corporate
Beverage Marketing Corporation	New York, New York, United States (USA)	11-50	1972	Private
Radius	New York, New York, United States (USA)	51-200	1960	Family Owned
Nielsen Local	New York, New York, United States (USA)	201-500	1974	Private
buzzback	New York, New York, United States (USA)	51-200	2000	Private
Phocuswright	New York, New York, United States (USA)	11-50	1994	Corporate

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