Influencer marketing companies in New York are at the forefront of modern advertising, utilizing social media personalities to promote products and services. This industry capitalizes on the rising authenticity and engagement seen in influencer collaborations. Companies here range from tech-driven platforms to traditional agency models, offering services spanning influencer recruitment, campaign management, and performance analytics. As digital consumption grows, so does the importance of measurable strategies and innovative approaches in influencer campaigns. With the evolving social media landscape, these companies are continually finding new ways to connect brands with audiences, thus shaping the future of marketing.

The influencer marketing companies in New York vary in size and specialization, with many founded in the early 2010s amid the rise of social media. From Upfluence to Collectively, these firms generally employ teams of 10 to 500 people, focusing on areas like influencer engagement and data analysis. Most companies operate from New York City, taking advantage of its dynamic market environment. Their expertise often extends across multiple platforms, with services designed to optimize brand visibility through authentic influencer partnerships, highlighting a well-defined trajectory in this expanding sector.

Read on to discover the top influencer marketing companies in New York.

Top 21 Influencer Marketing Companies in New York

1. Upfluence

• Website: upfluence.com
• Ownership type: Venture Capital
• Headquarters: New York, New York, United States (USA)
• Employee distribution: France 47%, United States (USA) 43%, Mexico 9%, Other 2%
• Latest funding: Series A, $3.6M, September 2018
• Founded year: 2013
• Headcount: 51-200
• LinkedIn: upfluence

Upfluence is an influencer marketing platform based in New York, New York, founded in 2013. The company specializes in providing tools that enable brands to connect with influencers, manage marketing campaigns, and analyze their performance effectively. With a workforce of approximately 128 employees, Upfluence serves e-commerce businesses and marketing agencies, helping them optimize their influencer marketing strategies to drive sales through effective collaborations. The platform offers features such as influencer discovery, campaign management, and performance analytics, which are essential for brands looking to leverage influencer partnerships. Upfluence has also secured funding, with a Series A round raising $3.6 million in September 2018, reflecting its growth trajectory and the confidence investors have in its business model. The company continues to innovate and expand its offerings, making it a significant player in the influencer marketing industry.

2. Collectively

• Website: collectivelyinc.com
• Ownership type: Corporate
• Headquarters: New York, New York, United States (USA)
• Employee distribution: United States (USA) 95%, Other 5%
• Latest funding: August 2020
• Founded year: 2013
• Headcount: 51-200
• LinkedIn: collectively-inc

Collectively, Inc. is an influencer marketing agency based in New York City, founded in 2013. The company specializes in connecting brands with social media creators, offering a comprehensive suite of services that includes strategy development, campaign execution, and performance analysis. With a team of approximately 182 employees, Collectively has produced over 1,700 campaigns and contracted more than 7,500 creators, demonstrating its active involvement in the influencer marketing industry. Their client roster includes Fortune 100 brands, and they focus on enhancing brand awareness and engagement through influencer partnerships. Collectively is recognized for its innovative approach, recently launching a Generative AI creator residency program to explore new creative avenues. Their expertise spans various platforms, particularly TikTok, where they have executed numerous successful campaigns, solidifying their position in the market.

3. Obviously

• Website: obvious.ly
• Ownership type: Corporate
• Headquarters: New York, New York, United States (USA)
• Employee distribution: United States (USA) 71%, France 18%, Colombia 6%, Other 5%
• Latest funding: March 2023
• Founded year: 2014
• Headcount: 51-200
• LinkedIn: obviously-social

Obviously is an influencer marketing agency based in New York, founded in 2014. The company connects brands with social media influencers to enhance marketing strategies across various sectors, including automotive, beauty, and technology. With a team of approximately 164 employees, Obviously has developed a reputation for its comprehensive services, which include influencer identification, content creation, and campaign management. They utilize advanced technology, including a proprietary client dashboard and data analytics, to provide real-time insights and optimize campaign performance. The agency has executed over 152,000 influencer collaborations, generating more than 5 billion impressions. Their focus on building long-term relationships with influencers and brands alike has made them a notable player in the influencer marketing space.

4. The Goat Agency

• Website: goatagency.com
• Ownership type: Corporate
• Headquarters: New York, New York, United States (USA)
• Employee distribution: United Kingdom (UK) 51%, United States (USA) 11%, Indonesia 8%, Other 30%
• Latest funding: March 2023
• Founded year: 2015
• Headcount: 501-1000
• LinkedIn: the-goat-agency

The Goat Agency is an influencer marketing agency based in New York, specializing in data-driven marketing strategies tailored for brands. Since its inception in 2015, the agency has grown to employ over 400 professionals and operates globally, with a significant presence in the UK and Asia-Pacific regions. The agency offers a range of services, including influencer marketing, social media strategy, content production, and social commerce. They have worked with notable brands across various sectors, achieving impressive results such as millions of impressions and high engagement rates. The Goat Agency prides itself on its extensive database of influencers, which allows for precise targeting and performance measurement. Their innovative approach and proven track record have earned them recognition in the industry, making them a noteworthy player in the influencer marketing sector.

5. Fohr

• Website: fohr.co
• Ownership type: Venture Capital
• Headquarters: New York, New York, United States (USA)
• Employee distribution: United States (USA) 98%, Australia 2%
• Latest funding: Seed, January 2015
• Founded year: 2013
• Headcount: 51-200
• LinkedIn: fohr-card

Fohr is an influencer marketing agency based in New York City, founded in 2013. The company specializes in helping brands enhance their marketing strategies through effective partnerships with influencers. Fohr offers both self-service and managed service options, allowing clients to choose the level of support that best fits their needs. They focus on scaling campaigns and managing relationships with influencers across various industries. With a team of approximately 97 employees, Fohr has built a reputation for its innovative approach to ambassador marketing. Their services are designed to help brands tap into existing spheres of influence, making them a relevant choice for businesses looking to leverage influencer marketing. Fohr also engages with the community through educational initiatives, such as webinars and insights from their leadership, further solidifying their role in the influencer marketing space.

6. Whalar

• Website: whalar.com
• Ownership type: Venture Capital
• Headquarters: New York, New York, United States (USA)
• Employee distribution: United States (USA) 54%, United Kingdom (UK) 23%, Spain 12%, Other 11%
• Latest funding: Seed, $3.0M, September 2017
• Founded year: 2016
• Headcount: 201-500
• LinkedIn: whalar

Whalar is a marketing agency based in New York, specializing in influencer marketing and creator partnerships. Founded in 2016, the company connects brands with creators to enhance marketing strategies and drive engagement. Whalar offers a range of services, including campaign measurement and analytics, which help brands effectively reach their target audiences through authentic influencer collaborations. The agency has garnered attention for its innovative approaches, winning multiple awards such as Creator Agency of the Year from Adweek and Social Media/Influencer Agency of the Year from Ad Age. With a workforce of approximately 265 employees and a presence in key markets like the United States, United Kingdom, and Spain, Whalar is positioned as a significant player in the influencer marketing industry. The company has also received $3 million in seed funding, which has likely contributed to its growth and development in the competitive landscape of marketing.

7. Lionize

• Website: lionize.ai
• Ownership type: Venture Capital
• Headquarters: New York, New York, United States (USA)
• Employee distribution: United States (USA) 100%
• Latest funding: $2.0M, February 2024
• Founded year: 2018
• Headcount: 11-50
• LinkedIn: digitalprezence

Lionize is an influencer marketing platform based in New York, founded in 2018. The company specializes in providing brands and agencies with tools to streamline the management of influencer campaigns. Their platform leverages artificial intelligence to automate the recruitment, selection, and reporting processes, allowing users to focus on strategic planning and relationship building. Lionize serves clients in the marketing and advertising sectors, helping them enhance brand visibility through effective influencer partnerships. Recently, Lionize secured $2 million in funding, reflecting investor confidence in their innovative approach to influencer marketing. The platform is designed to simplify the complexities of influencer management, making it easier for businesses to connect with the right creators and track campaign performance.

8. AdParlor

• Website: adparlor.com
• Ownership type: Corporate
• Headquarters: New York, New York, United States (USA)
• Employee distribution: Canada 52%, United States (USA) 48%
• Latest funding: $10.0M, June 2019
• Founded year: 2008
• Headcount: 51-200
• LinkedIn: adparlor

AdParlor is a digital marketing agency based in New York, specializing in comprehensive marketing solutions that include strategy development, paid media management, influencer marketing, and data analytics. Founded in 2008, the company has built a reputation for helping businesses enhance their online presence and optimize marketing efforts across various digital channels. AdParlor's influencer marketing services are designed to foster authentic connections between brands and consumers, leveraging influencers to create engaging content that resonates with target audiences. The agency has a strong focus on data-driven strategies, utilizing advanced analytics to refine campaigns and maximize return on ad spend. With a team of certified experts and a commitment to innovation, AdParlor has successfully driven billions of impressions across multiple platforms, making it a notable player in the influencer marketing space.

9. HYPR Brands - Influencer Marketing Platform

• Website: hyprbrands.com
• Ownership type: Corporate
• Headquarters: New York, New York, United States (USA)
• Latest funding: April 2020
• Founded year: 2013
• Headcount: 11-50
• LinkedIn: -ocial

HYPR Brands, also known as Julius, is an influencer marketing platform based in New York City. Founded in 2013, the company specializes in connecting brands and agencies with influencers to enhance marketing campaigns. Julius offers a robust software solution that facilitates influencer discovery, campaign management, and performance analytics. Their platform allows users to search for influencers across various social media platforms, including Instagram, Facebook, YouTube, TikTok, and more. The company emphasizes a nuanced understanding of influencers, providing detailed profiles that go beyond mere data points. This approach helps brands find the right partners to tell their stories effectively. Julius has built a reputation for its comprehensive tools that streamline campaign management, enabling brands to calculate ROI and track success efficiently. Their content hub also serves as a resource for industry news and insights, further solidifying their role in the influencer marketing space.

10. Keepface

• Website: keepface.com
• Ownership type: Venture Capital
• Headquarters: New York, New York, United States (USA)
• Latest funding: $3.0M, January 2022
• Founded year: 2017
• Headcount: 11-50
• LinkedIn: keepface

Keepface is an influencer marketing platform based in New York, New York, founded in 2017. The company specializes in connecting brands with influencers, offering a suite of tools designed to manage marketing campaigns and analyze their effectiveness. Their product range includes influencer marketing software, employee advocacy solutions, PR services, and influencer analytics, catering to businesses across various sectors. Keepface has demonstrated its commitment to the industry through active participation in influencer marketing discussions, as seen in their blog and case studies. The company secured $3 million in funding in January 2022, reflecting investor interest in its growth trajectory and the increasing importance of influencer marketing in modern advertising strategies.

11. Socialfly

• Website: socialflyny.com
• Ownership type: Corporate
• Headquarters: New York, New York, United States (USA)
• Employee distribution: United States (USA) 90%, Brazil 10%
• Latest funding: April 2024
• Founded year: 2012
• Headcount: 11-50
• LinkedIn: socialfly

Socialfly is a New York-based marketing agency founded in 2012, specializing in digital marketing and social media management. With a team of 30 employees, the agency focuses on providing strategic marketing solutions tailored to the unique needs of various industries. Socialfly offers a comprehensive range of services, including influencer marketing, paid media, creative content production, and social media management. Their approach to influencer marketing involves developing and executing campaigns that align with their clients' missions and goals, showcasing their expertise in this area. The agency has worked with notable clients and has received recognition for its innovative strategies, including awards such as the Shorty Award and the Inc. 5000 list. Socialfly is also female-founded and led, which adds a unique perspective to their marketing strategies, particularly in connecting with female audiences.

12. Blog Meets Brand

• Website: blogmeetsbrand.com
• Ownership type: Private
• Headquarters: Pearl River, New York, United States (USA)
• Employee distribution: United States (USA) 50%, Thailand 50%
• Founded year: 2013
• Headcount: 11-50
• LinkedIn: blog-meets-brand

Blog Meets Brand, founded in 2013 and based in Pearl River, New York, is an influencer marketing agency that connects brands with a vast network of influencers. With a team of 20 employees, the company focuses on managing campaigns from ideation to execution, ensuring that brands can effectively reach their target audiences. They have developed a proprietary technology platform that supports their operations, allowing for hyper-specific demographic and geo-targeting. Blog Meets Brand has collaborated with various industries, including food, fashion, technology, and health, and has successfully executed campaigns for notable clients such as Dunkin' Donuts and M&M's. Their case studies highlight their ability to generate significant impressions and engagement, demonstrating their effectiveness in the influencer marketing space.

13. Cycle

• Website: cycle.media
• Ownership type: Private
• Headquarters: Brooklyn, New York, United States (USA)
• Employee distribution: United States (USA) 92%, Spain 4%, Nigeria 4%
• Founded year: 2015
• Headcount: 11-50
• LinkedIn: cycle

Cycle is an influencer marketing agency and branded content studio based in Brooklyn, New York, founded in 2015. The company specializes in creating impactful partnerships between brands and creators, offering a range of services that include cultural insights, creative development, and targeted amplification. Cycle has worked with various clients in the marketing and advertising sectors, executing campaigns that resonate with audiences and foster social conversation. Their innovative approach combines technology with human vetting to ensure brand safety and fit, while their media buying specialists optimize campaign performance across platforms. Cycle's portfolio includes successful campaigns for major brands like Adobe, NBC Sports, and Wells Fargo, showcasing their ability to drive engagement and brand loyalty through influencer collaborations.

14. Social Studies, Inc

• Website: socialstudies.io
• Ownership type: Private
• Headquarters: New York, New York, United States (USA)
• Employee distribution: United States (USA) 100%
• Founded year: 2015
• Headcount: 11-50
• LinkedIn: socialstudies

Social Studies, Inc, based in New York City, is an influencer marketing agency that specializes in connecting brands with social content creators. Founded in 2015, the company has built a reputation for its innovative approach to influencer marketing, focusing on micro-influencers and community-driven strategies. They offer a comprehensive suite of services, including influencer marketing strategy, talent discovery, campaign activation, and ongoing brand ambassador programs. By leveraging data and cultural insights, Social Studies helps brands create authentic connections with their target audiences. Their work has included notable campaigns for various consumer brands, demonstrating their ability to deliver measurable results and enhance brand visibility. The agency prides itself on its understanding of rapidly changing cultural trends and its ability to adapt strategies accordingly, making it a relevant player in the influencer marketing industry.

15. Outfit

• Website: outfittalent.com
• Ownership type: Venture Capital
• Headquarters: Brooklyn, New York, United States (USA)
• Employee distribution: United States (USA) 79%, United Kingdom (UK) 21%
• Latest funding: January 2023
• Founded year: 2020
• Headcount: 1-10
• LinkedIn: outfit-talent

Outfit Partners Inc. is an influencer marketing platform based in Brooklyn, New York, that connects brands with content creators. Founded in 2020, the company has quickly positioned itself as a player in the marketing sector, focusing on enhancing brand strategies through influencer partnerships. Outfit provides an end-to-end solution that includes campaign management and content creation, allowing brands to execute targeted influencer campaigns efficiently. The platform emphasizes a talent-first approach, enabling content creators to build and monetize their personal brands without the need for traditional agents. With a user-friendly interface, Outfit facilitates seamless communication and payment processes between brands and influencers, making it a practical choice for businesses aiming to amplify their marketing efforts through influencer collaborations.

16. Julius by Triller

• Website: juliusworks.com
• Ownership type: Corporate
• Headquarters: New York, New York, United States (USA)
• Employee distribution: United States (USA) 71%, Poland 29%
• Latest funding: March 2022
• Founded year: 2012
• Headcount: 11-50
• LinkedIn: juliusworks

Julius by Triller, founded in 2012 and based in New York, is an influencer marketing platform that connects brands and agencies with influencers to enhance their marketing strategies. The company offers a suite of software solutions designed for campaign management, influencer discovery, and performance analytics. Julius focuses on providing tools that streamline the influencer marketing process, allowing clients to effectively engage with their target audiences. Their platform supports a wide range of social media channels, including Instagram, Facebook, YouTube, TikTok, and more. Julius employs a team of analysts who enrich influencer profiles with nuanced insights, ensuring that brands can make informed decisions when selecting partners. The company has not reported any recent funding, indicating a self-sustaining operational model. With a workforce of around 24 employees, Julius continues to adapt to the evolving demands of the influencer marketing industry, providing valuable resources and insights to its clients.

17. OpenSponsorship

• Website: opensponsorship.com
• Ownership type: Venture Capital
• Headquarters: New York, New York, United States (USA)
• Employee distribution: United States (USA) 100%
• Latest funding: April 2022
• Founded year: 2015
• Headcount: 11-50
• LinkedIn: open-sponsorship

OpenSponsorship, founded in 2015 and based in New York City, operates as a sports marketing agency that specializes in connecting brands with professional and collegiate athletes, music artists, and content creators. The company offers a platform that streamlines the process of campaign management and influencer partnerships, allowing brands to effectively engage with over 20,000 athletes across various sports. OpenSponsorship's services include campaign creation, athlete negotiations, and results reporting, ensuring that brands can measure the impact of their marketing efforts. The agency has worked with notable clients and has facilitated numerous successful campaigns, showcasing their expertise in the sports marketing sector. Their focus on data-driven results and transparent processes positions them as a significant player in the influencer marketing industry.

18. Siren Agency

• Website: sirenagency.com
• Ownership type: Private
• Headquarters: Hempstead, New York, United States (USA)
• Employee distribution: United States (USA) 83%, Philippines 17%
• Founded year: 2020
• Headcount: 11-50
• LinkedIn: siren-agency

Siren Agency is an influencer marketing agency based in Hempstead, New York, with a focus on connecting brands with influencers. Founded in 2020, the agency has quickly established itself in the industry by offering a variety of services tailored to the needs of both brands and influencers. Their offerings include social media management, brand partnerships, and bookings, which help streamline the collaboration process. Siren Agency prides itself on being a non-exclusive talent agency, allowing influencers to maintain their creative freedom while still benefiting from brand collaborations. The agency targets both micro and macro influencers, providing packages that are designed to maximize return on ad spend. With a team of around 29 employees, they are positioned to provide personalized service and support to their clients, enhancing their marketing strategies through influencer collaborations.

19. Star Enterprises

• Website: star.enterprises
• Ownership type: Private
• Headquarters: Brooklyn, New York, United States (USA)
• Employee distribution: India 100%
• Founded year: 2021
• Headcount: 201-500
• LinkedIn: stardotenterprises

Star Enterprises, based in Brooklyn, New York, is an influencer marketing agency that specializes in connecting brands with carefully selected creators. Founded in 2021, the company aims to enhance marketing strategies through impactful collaborations. Their service offerings include influencer identification, campaign strategy, content collaboration, and social media management. Star Enterprises emphasizes a holistic approach to influencer marketing, focusing on measurable outcomes and real-time insights to help brands engage effectively with their target audiences. The agency operates primarily in the digital marketing sector, leveraging technology to streamline campaign processes and ensure transparency in pricing. With a small team and a focus on innovative strategies, Star Enterprises is carving out its niche in the influencer marketing industry.

20. ACTIVATE by impact.com

• Website: activate.social
• Ownership type: Private
• Headquarters: New York, New York, United States (USA)
• Founded year: 2007
• Headcount: 11-50
• LinkedIn: bloglovin%27%e2%80%8b

ACTIVATE by impact.com is an influencer marketing platform based in New York City, founded in 2007. The company specializes in connecting brands and agencies with influencers to enhance marketing strategies. ACTIVATE offers a range of services, including influencer discovery, campaign management, and comprehensive reporting, which help clients optimize their influencer partnerships. The platform has activated over 75,000 influencers, generating more than 6,500 pieces of collaborated content each month. In 2020, ACTIVATE was acquired by Impact, a global leader in partnership automation, which has further strengthened its capabilities in the influencer marketing space. The company serves various industries, assisting brands in effectively engaging with their target audiences through influencer collaborations.

21. Talent Resources

• Website: talentresources.com
• Ownership type: Private
• Headquarters: New York, New York, United States (USA)
• Employee distribution: United States (USA) 94%, United Kingdom (UK) 6%
• Founded year: 2007
• Headcount: 11-50
• LinkedIn: talent-resources

Talent Resources is a New York-based marketing agency founded in 2007, specializing in digital marketing and public relations. The agency offers a range of services, including PR communications, social media management, and celebrity procurement. They focus on developing influencer-based social media campaigns, utilizing proprietary insights to create engaging content that resonates with target audiences. Talent Resources has worked with various brands, helping them enhance their marketing strategies through impactful storytelling and celebrity partnerships. Their portfolio includes notable projects, such as executing high-profile campaigns for brands like Dunkin' and Skinny Mixes, showcasing their ability to drive brand awareness and consumer engagement. The company operates primarily in the United States, with a small presence in the United Kingdom, and has a team of professionals experienced in the sports and entertainment sectors.

Influencer Marketing Insights: Key Companies in New York

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