The fitness tracker industry focuses on wearable technology that helps individuals maintain and improve their health. It features companies designing devices like smartwatches and activity monitors that track metrics such as heart rate, sleep patterns, and physical activity. The growing consumer demand for health management tools, driven by increased health awareness, is pushing the industry toward innovation. Future developments include the integration of advanced data analytics and health diagnostics. As personalization rises in significance, these wearable devices are evolving to provide tailored recommendations, making proactive health management more achievable for everyone.

This list showcases 21 fitness tracker companies, ranging from startups to established players, all dedicated to health technology. They are located in various countries including the USA, Finland, and China, and were founded between 1977 and 2022. With sizes varying from small teams to large corporations, each specializes in unique products like heart monitors, GPS watches, and smart clothing, catering to consumers and fitness enthusiasts across diverse markets.

Continue reading to discover the top fitness tracker companies.

Top 21 Fitness Trackers Companies

1. Fitbit (now part of Google)

• Website: fitbit.com
• Ownership type: Corporate
• Headquarters: San Francisco, California, United States (USA)
• Employee distribution: United States (USA) 58%, Romania 12%, China 6%, Other 25%
• Latest funding: $2.1B, November 2019
• Founded year: 2007
• Headcount: 1001-5000
• LinkedIn: fitbit

Fitbit, Inc., now a subsidiary of Google, is a health and fitness technology company based in San Francisco, California. Established in 2007, Fitbit specializes in wearable devices, including activity trackers and smartwatches, designed to help consumers monitor their health metrics and fitness levels. The company has made a name for itself by providing products that not only track physical activity but also offer insights into overall health, such as heart rate monitoring and sleep tracking. Fitbit's subscription service, Fitbit Premium, enhances user experience by delivering advanced insights and personalized recommendations, which are crucial for users aiming to improve their fitness routines. With a workforce of over 1,000 employees and a significant presence in the market, Fitbit remains a relevant and active player in the fitness technology industry.

2. Polar

• Website: polar.com
• Ownership type: Corporate
• Headquarters: Kempele, North Ostrobothnia, Finland
• Employee distribution: Finland 68%, Brazil 6%, Switzerland 4%, Other 22%
• Latest funding: July 2022
• Founded year: 1977
• Headcount: 1001-5000
• LinkedIn: polar-electro-oy

Polar Electro Oy, based in Kempele, Finland, is a sports technology company that has been at the forefront of fitness tracking since its inception in 1977. The company is renowned for its heart rate monitors and fitness tracking devices, which are designed to meet the needs of athletes and fitness enthusiasts alike. Polar's product lineup includes a range of sophisticated sports watches, activity trackers, and sensors that provide users with essential insights into their performance and health metrics. With a global distribution network, Polar ensures that its innovative products are accessible to a wide audience. The company is committed to advancing sports technology and has established a strong reputation for quality and reliability in the fitness tracking industry.

3. Whoop

• Website: whoop.com
• Ownership type: Venture Capital
• Headquarters: Boston, Massachusetts, United States (USA)
• Employee distribution: United States (USA) 78%, Ireland 10%, Mexico 10%, Other 2%
• Latest funding: Series E-K, $200.0M, August 2021
• Founded year: 2012
• Headcount: 501-1000
• LinkedIn: whoop

Whoop, founded in 2012 and based in Boston, Massachusetts, is a wearable technology company that specializes in health monitoring. The company has developed a fitness tracker that measures key metrics such as strain, recovery, and sleep, catering to both consumers and professional athletes. Whoop operates on a membership model, offering personalized coaching and insights derived from user data. This model allows users to receive tailored recommendations to enhance their performance and overall well-being. With a workforce of over 1,000 employees and substantial venture capital backing, including a recent $200 million funding round in 2021, Whoop is positioned as a significant player in the health and fitness technology sector. The company is also involved in ongoing research through its WHOOP Labs, which focuses on studying human performance and health metrics, further solidifying its commitment to innovation in the industry.

4. Coros

• Website: coros.com
• Ownership type: Private
• Headquarters: Irvine, California, United States (USA)
• Employee distribution: United States (USA) 42%, United Kingdom (UK) 10%, China 10%, Other 39%
• Founded year: 2016
• Headcount: 201-500
• LinkedIn: coros-wearables-inc.

Coros Wearables, Inc., based in Irvine, California, is a private sports technology company that specializes in performance sports technology and wearable devices. Since its inception in 2016, Coros has developed a range of GPS watches and training solutions aimed at athletes and fitness enthusiasts. Their products are designed to provide advanced metrics and insights, enabling users to optimize their training and reach their fitness objectives. Coros operates primarily in the consumer market, selling directly to users through their online store. The company has established a reputation for high-quality hardware and innovative technology, catering to endurance athletes who require reliable performance in extreme environments. Their Training Hub platform enhances user experience by allowing athletes to analyze their data, create training plans, and interact with coaches, further integrating them into the fitness community.

5. Myzone

• Website: myzone.org
• Ownership type: Private
• Headquarters: Nottingham, England, United Kingdom (UK)
• Employee distribution: United Kingdom (UK) 54%, United States (USA) 27%, Australia 8%, Other 11%
• Latest funding: Other (Angel), $17.2M, January 2022
• Founded year: 2011
• Headcount: 51-200
• LinkedIn: myzone-moves

Myzone is a fitness technology company based in Nottingham, England, founded in 2011. The company focuses on heart rate monitoring and fitness tracking solutions, offering a range of products such as heart rate monitors and connected clothing. Myzone's technology is designed to enhance the workout experience for both individual users and gym operators. Their software solutions facilitate community engagement, allowing users to track their progress, participate in challenges, and connect with others. Myzone serves a variety of customers, including fitness enthusiasts and gym facilities, aiming to improve member engagement and retention. The company has received significant funding, with a reported $17.2 million raised in January 2022, indicating investor confidence in their growth potential and market strategy.

6. Shenzhen DO Intelligent Technology Co., Ltd

• Website: idoosmart.com
• Ownership type: Private
• Headquarters: Shenzhen, Guangdong, China
• Employee distribution: China 100%
• Founded year: 2012
• Headcount: 1001-5000
• LinkedIn: shenzhen-ido-intelligent-technology-co--ltd

Shenzhen DO Intelligent Technology Co., Ltd, also known as Aidu Technology, is a private company based in Shenzhen, Guangdong, China, founded in 2012. The company specializes in the design and manufacturing of smart wearable devices, including fitness bands and smartwatches. Their products are tailored to health-conscious consumers, featuring capabilities such as heart rate monitoring, blood oxygen measurement, and various sport modes. Aidu Technology emphasizes innovation, with a dedicated research and development team that focuses on creating advanced algorithms for health tracking. The company operates a robust manufacturing setup, capable of producing over 12 million units annually, which positions them well within the consumer electronics sector. Their commitment to quality and technological advancement is evident in their product offerings, which cater to the growing demand for fitness tracking solutions.

7. Withings

• Website: withings.com
• Ownership type: Private Equity
• Headquarters: Issy-Les-Moulineaux, Île-De-France, France
• Employee distribution: France 79%, United States (USA) 15%, Spain 3%, Other 3%
• Latest funding: Other (Grant), $21.8M, December 2024
• Founded year: 2008
• Headcount: 201-500
• LinkedIn: withings

Withings, founded in 2008 and based in Issy-Les-Moulineaux, France, is a health technology company that specializes in connected health devices. The company offers a variety of products, including smart scales, blood pressure monitors, and health tracking watches, aimed at both consumers and healthcare providers. Withings operates an online store, allowing customers to purchase their devices directly. The company has received funding, with a notable amount of approximately €21.76 million reported in December 2024. This funding supports their ongoing innovation in health technology, particularly in the development of devices that integrate powerful health scans and monitoring capabilities. Withings has positioned itself as a key player in the health tech industry, focusing on enhancing daily health tracking and fostering healthier lifestyles through its products.

8. Shenzhen Chileaf Electronics Co.,Ltd

• Website: chileaf.com
• Ownership type: Private
• Headquarters: Shenzhen, Guangdong, China
• Employee distribution: China 100%
• Founded year: 2018
• Headcount: 51-200
• LinkedIn: shenzhen-chileaf-electronics-co-ltd

Shenzhen Chileaf Electronics Co., Ltd. is a private health electronics manufacturer based in Shenzhen, Guangdong, China. Founded in 2018, the company has carved out a niche in the production of smart wearable devices and fitness technology. Their product lineup features heart rate monitors, smart watches, body fat scales, and other health-related gadgets aimed at both consumers and businesses. Chileaf emphasizes quality and innovation, having applied for over 60 patents since its inception. The company operates an R&D center in Shenzhen and a production base in Dongguan, showcasing its commitment to technological advancement in health and wellness solutions. With certifications such as CE, RoHS, and ISO 9001, Chileaf aims to provide reliable tools for health management and fitness tracking.

9. Muse Wearables

• Website: musewearables.com
• Ownership type: Private
• Headquarters: Bengaluru, Karnataka, India
• Employee distribution: India 100%
• Latest funding: $1.0M, November 2023
• Founded year: 2015
• Headcount: 51-200
• LinkedIn: musewearables

Muse Wearables, based in Bengaluru, Karnataka, India, is a private company founded in 2015. It specializes in wearable technology and health tracking devices, catering to consumers who are keen on monitoring their fitness and health metrics. The company offers products such as the Muse Watch, a hybrid smartwatch that tracks fitness activities, and the Muse GTag, which focuses on glucose monitoring. Muse Wearables operates an online store, allowing customers to purchase their products directly. Recently, the company secured funding of $1 million in November 2023, which underscores its active role in the wearable technology sector and its commitment to innovation in health tracking solutions.

10. Garmin Colombia

• Website: garmin.com.co
• Ownership type: Private
• Headquarters: Bogota, Bogota, Colombia
• Employee distribution: Colombia 100%
• Founded year: 2009
• Headcount: 51-200
• LinkedIn: garmin-colombia

Garmin Colombia, founded in 2009, operates as a private consumer electronics company based in Bogotá, Colombia. It specializes in GPS technology and fitness tracking devices, catering to a niche market of fitness enthusiasts and outdoor adventurers. The company offers a comprehensive range of products, including smartwatches, cycling computers, and portable GPS devices. Garmin Colombia's focus on health and fitness is evident in their extensive selection of sports watches and accessories designed for various activities such as running, cycling, swimming, and more. They also provide tools for health monitoring, such as heart rate monitors and fitness trackers. Operating primarily through direct sales to consumers via their online store, Garmin Colombia has established a solid presence in the fitness tracking industry, appealing to a dedicated customer base.

11. Shenzhen Vivistar Technology Co., Ltd.

• Website: vivistar.com.cn
• Ownership type: Private
• Headquarters: Shenzhen, Guangdong, China
• Employee distribution: China 100%
• Founded year: 2003
• Headcount: 201-500
• LinkedIn: shenzhen-nanway-industrial-coltd

Shenzhen Vivistar Technology Co., Ltd. is a private company based in Shenzhen, Guangdong, China, founded in 2003. The company focuses on consumer electronics, with a particular emphasis on smartwatches designed for health monitoring. Their product lineup includes various models that cater to health-conscious consumers and fitness enthusiasts, featuring capabilities such as SPO2 monitoring, heart rate tracking, and waterproof designs suitable for outdoor activities. Vivistar aims to provide effective tools for users to track their health and fitness activities, demonstrating a clear commitment to the fitness tracker segment of the consumer electronics market. With a workforce of around 201-500 employees, the company operates entirely within China and has not reported any recent funding activities.

12. Amazfit

• Website: us.amazfit.com
• Ownership type: Private
• Headquarters: Milpitas, California, United States (USA)
• Employee distribution: United States (USA) 20%, India 20%, China 9%, Other 50%
• Founded year: 2014
• Headcount: 201-500
• LinkedIn: amazfit

Amazfit, founded in 2014 and based in Milpitas, California, is a private consumer electronics company that focuses on smartwatches and fitness wearables. With a workforce of around 201-500 employees, Amazfit has carved out a niche in the fitness tracking market by offering a variety of products designed for health-conscious consumers. Their lineup includes models like the Amazfit T-Rex, Bip, and Cheetah series, which are equipped with features such as heart rate monitoring, GPS tracking, and activity analysis. The company primarily sells its products directly to consumers through its online store, emphasizing a strong e-commerce strategy. Amazfit has also engaged in community initiatives, such as collaborations with athletes and events, to enhance its brand visibility and relevance in the fitness sector.

13. Joint Chinese Ltd (J-Style)

• Website: jointcorp.com
• Ownership type: Private
• Headquarters: Shenzhen, Guangdong, China
• Employee distribution: China 100%
• Founded year: 2004
• Headcount: 201-500
• LinkedIn: jointchinese

Joint Chinese Ltd (J-Style), based in Shenzhen, Guangdong, China, is a private company founded in 2004. It specializes in the manufacturing of wearable health monitoring devices, including smartwatches, fitness trackers, and various health monitoring solutions. The company targets health-conscious consumers and organizations looking for innovative technology to improve health management. Their business model revolves around manufacturing and direct sales of health-related wearable technology. J-Style's product offerings include fitness tracker smart bracelets, smart bands, and devices that monitor various health metrics, showcasing their commitment to the health tech industry.

14. OMsignal

• Website: omsignal.com
• Ownership type: Venture Capital
• Headquarters: Quebec City, Quebec, Canada
• Employee distribution: Canada 100%
• Latest funding: Other (Debt), October 2016
• Founded year: 2011
• Headcount: 11-50
• LinkedIn: omsignal

OMsignal, based in Quebec City, Canada, is a health technology company that operates under the brand Hexoskin. Founded in 2011, the company specializes in wearable health monitoring devices and smart clothing. Their product line includes smart shirts that track vital signs such as heart rate, breathing, and activity levels. These garments are designed for consumers who are interested in monitoring their health and fitness levels in real-time. OMsignal has developed a mobile app that complements its products, allowing users to analyze their health data and gain insights into their fitness progress. The company has not reported any recent funding, which may impact its growth trajectory, but it continues to innovate in the wearable technology space, focusing on health and fitness applications.

15. COVE IoT - KaHa Pte Ltd

• Website: coveiot.com
• Ownership type: Private
• Headquarters: Singapore
• Employee distribution: India 83%, Singapore 13%, China 4%
• Latest funding: $4.0M, November 2017
• Founded year: 2015
• Headcount: 51-200
• LinkedIn: kaha-pte-ltd

COVE IoT - KaHa Pte Ltd, founded in 2015 and based in Singapore, is a private technology firm focused on the Internet of Things (IoT) wearables sector. The company specializes in creating smart products, including a range of smartwatches and fitness bands aimed at enhancing health and wellness. Their offerings include various models like the Bridgestone series and fitness bands that track vital health metrics such as heart rate, sleep patterns, and daily activity levels. COVE IoT also provides platform solutions that facilitate brands in launching their wearable products efficiently. This includes features for remote monitoring and wellness applications, showcasing their commitment to health technology. The company has received funding, with a reported amount of $4 million in November 2017, which supports their growth and innovation in the fitness tracking space.

16. KUMI_office

• Website: en.kumi.top
• Ownership type: Private
• Headquarters: Escalon, California, United States (USA)
• Founded year: 2014
• Headcount: 51-200
• LinkedIn: kumi-smartwatch

KUMI_office, founded in 2014 and based in Escalon, California, is a private consumer electronics company that specializes in smartwatches and wearable technology. With a workforce of around 51-200 employees, KUMI_office has carved out a niche in the market by offering a variety of products, including fitness trackers and smart glasses. Their online store allows customers to purchase directly, enhancing accessibility to their product line. KUMI_office focuses on integrating health and connectivity features into their devices, appealing to consumers who prioritize fitness and wellness. Their offerings include models with advanced health monitoring capabilities, such as heart rate tracking and sleep analysis, making them relevant players in the fitness tracker industry.

17. Wahoo Fitness

• Website: wahoofitness.com
• Ownership type: Private Equity
• Headquarters: Atlanta, Georgia, United States (USA)
• Employee distribution: United States (USA) 73%, United Kingdom (UK) 13%, Australia 4%, Other 10%
• Latest funding: July 2021
• Founded year: 2010
• Headcount: 201-500
• LinkedIn: wahoo-fitness

Wahoo Fitness, founded in 2010 and based in Atlanta, Georgia, is a private equity-backed company that specializes in fitness technology. The firm focuses on creating innovative training equipment tailored for cyclists and runners. Their product lineup includes indoor cycling trainers, GPS cycling computers, heart rate monitors, and smart treadmills. Wahoo Fitness aims to provide advanced tools that enhance the training experience for fitness enthusiasts. The company operates primarily through e-commerce, allowing customers easy access to their products online. With a workforce of around 215 employees, Wahoo has established a significant presence in the fitness technology sector, catering to a global audience with a notable distribution of employees across the United States, the United Kingdom, Australia, Germany, and Japan.

18. ALATECH Technology Limited

• Website: alatech.com
• Ownership type: Private
• Headquarters: Taichung, Taichung, Taiwan
• Employee distribution: Taiwan 100%
• Founded year: 2002
• Headcount: 51-200
• LinkedIn: alatech

ALATECH Technology Limited, founded in 2002 and based in Taichung, Taiwan, is a private company that specializes in fitness technology. The company manufactures and sells a range of fitness equipment and wearable devices designed to assist users in monitoring their health and performance. Their product lineup includes running watches, cycling computers, and various fitness applications. ALATECH serves a clientele of fitness enthusiasts and athletes, providing them with tools to enhance their training and achieve their fitness goals. The company is also active in the industry, participating in major exhibitions such as the China Sport Show and FIBO, where they showcase their latest innovations. This involvement highlights their commitment to staying current in the fitness technology sector.

19. Simson

• Website: mibrofit.com
• Ownership type: Private
• Headquarters: Shenzhen, Guangdong, China
• Employee distribution: China 100%
• Founded year: 2015
• Headcount: 51-200
• LinkedIn: simson3c

Simson, founded in 2015 and based in Shenzhen, Guangdong, China, operates under the brand Mibro. The company specializes in consumer electronics, particularly smartwatches and wearable technology. Mibro's product lineup includes various series of smartwatches aimed at fitness tracking, health monitoring, and children's safety. Their offerings feature advanced health tracking capabilities, including heart rate monitoring, SpO2 measurement, and sleep analysis. Mibro also emphasizes user engagement through their Mibrofit app, which enhances the functionality of their devices. The company primarily sells directly to consumers through its online store, focusing on innovative solutions for health-conscious individuals and parents. With a workforce of around 75 employees, Simson is a private entity that has not reported any funding, indicating a self-sustained growth model.

20. Shenzhen Smart Care Technology Limited

• Website: smawatch.com
• Ownership type: Private
• Headquarters: Shenzhen, Guangdong, China
• Employee distribution: China 90%, United Arab Emirates 5%, India 5%
• Founded year: 2009
• Headcount: 201-500
• LinkedIn: shenzhen-smart-care-technology-limited

Shenzhen Smart Care Technology Limited, founded in 2009, is a private manufacturer based in Shenzhen, Guangdong, China. The company specializes in smart wearable technology, producing a range of products that include smart watches and fitness bracelets aimed at health monitoring and fitness tracking. With a workforce of around 40 employees, the company primarily serves consumers interested in technology and health. They emphasize customer satisfaction through after-sales support and have established a manufacturing capacity that supports a significant output of smart wearable devices. Their product line features various models equipped with functionalities such as GPS tracking, heart rate monitoring, and Bluetooth connectivity, catering to the growing demand for health-focused wearable technology.

21. Garmin Argentina

• Website: garmin.com.ar
• Ownership type: Private
• Headquarters: General Pacheco, Buenos Aires, Argentina
• Employee distribution: Argentina 100%
• Founded year: 1989
• Headcount: 11-50
• LinkedIn: garminargentina

Garmin Argentina, based in General Pacheco, Buenos Aires, is a private company that operates as a subsidiary of Garmin. Founded in 1989, it specializes in manufacturing and retailing a wide array of electronic devices, prominently featuring GPS navigation systems and smartwatches. The company has carved out a niche in the fitness and health tracking segment, offering products designed for consumers engaged in fitness and outdoor activities. Their product lineup includes smartwatches tailored for running, cycling, swimming, and other sports, as well as health monitoring devices like the Index S2 smart scale. Garmin Argentina operates through a direct-to-consumer model, allowing customers to purchase products online, which enhances their accessibility in the local market. The company is fully operational in Argentina, with no reported funding, indicating a stable business model focused on self-sustainability.

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