The fitness apparel companies industry focuses on the design and production of clothing and accessories intended for athletic use. Companies in this sector range from small boutique brands to well-known global retailers, each catering to different customer segments. They offer a variety of products, such as leggings, sports bras, and performance tops, often incorporating innovative materials and design features. As health and fitness trends continue to rise, the industry is likely to evolve, with more emphasis on sustainability and technological advancements that enhance the user experience in workout environments.

This list includes 21 prominent fitness apparel companies, showcasing a mix of sizes from small brands like Alphalete Athletics to larger entities like New Balance. These companies are headquartered across diverse locations such as the UK, USA, and Australia. Founded between 1902 and 2015, they specialize in a broad range of activewear products, targeting both men and women. Many are backed by private equity or venture capital, reflecting investor confidence in the growing market for fitness-oriented clothing and accessories.

Continue reading to discover the top fitness apparel companies.

Top 21 Fitness Apparel Companies

1. Gymshark

• Website: gymshark.com
• Ownership type: Private Equity
• Headquarters: Solihull, England, United Kingdom (UK)
• Employee distribution: United Kingdom (UK) 86%, United States (USA) 9%, Other 5%
• Latest funding: $261.7M, August 2020
• Founded year: 2012
• Headcount: 1001-5000
• LinkedIn: gymshark

Gymshark is an athletic apparel retailer based in Solihull, England, specializing in fitness wear and accessories. Founded in 2012, the company has grown rapidly, employing over 2,100 people and establishing a strong online presence. Gymshark offers a wide range of products designed for performance and comfort, catering primarily to fitness enthusiasts. Their collections include gym clothes for both men and women, featuring innovative designs and materials that enhance workout experiences. The company actively engages with its community through promotions, events, and initiatives like Gymshark66, which encourages customers to create healthy habits. In 2020, Gymshark received significant funding, amounting to approximately $261 million, which underscores its potential for continued growth and relevance in the fitness apparel market.

2. New Balance

• Website: newbalance.com
• Ownership type: Private
• Headquarters: Boston, Massachusetts, United States (USA)
• Employee distribution: United States (USA) 47%, United Kingdom (UK) 6%, Netherlands 6%, Other 41%
• Latest funding: Other (Grant), $80,000, October 2020
• Founded year: 1906
• Headcount: 5001-10000
• LinkedIn: new-balance

New Balance Athletics, Inc. is a manufacturer and retailer based in Boston, Massachusetts, specializing in sports footwear and apparel. Founded in 1906, the company has built a reputation for quality and performance, offering a wide range of products designed for various sports. New Balance serves athletes and fitness enthusiasts through both online platforms and physical retail locations. Their extensive product line includes shoes, clothing, and accessories tailored for activities such as running, training, and team sports. The company also engages in sustainability efforts, exemplified by their 'Reconsidered' initiative, which allows customers to purchase inspected pre-owned products. This commitment to quality and environmental responsibility positions New Balance as a significant player in the fitness apparel industry.

3. Fabletics

• Website: fabletics.com
• Ownership type: Private Equity
• Headquarters: El Segundo, California, United States (USA)
• Employee distribution: United States (USA) 91%, Germany 5%, Other 4%
• Latest funding: Series D, December 2020
• Founded year: 2013
• Headcount: 201-500
• LinkedIn: fabletics

Fabletics is an activewear retailer based in El Segundo, California, specializing in sportswear, footwear, and accessories for both men and women. Founded in 2013, the company operates on a unique membership model that allows customers to receive personalized outfit selections and exclusive discounts. This model has attracted a loyal customer base, primarily consisting of fitness enthusiasts who seek stylish and functional clothing. Fabletics emphasizes quality and performance in its products, utilizing cutting-edge design and high-performance fabrics to ensure a comfortable fit during workouts. The brand has also expanded its presence internationally, with operations in several countries, including Germany, Canada, and various European nations. Fabletics continues to innovate within the fitness apparel industry, launching new collections regularly and adapting to the evolving needs of its customers.

4. Lorna Jane

• Website: lornajane.com.au
• Ownership type: Private Equity
• Headquarters: Eagle Farm, Queensland, Australia
• Employee distribution: Australia 81%, United States (USA) 7%, New Zealand 5%, Other 7%
• Latest funding: March 2010
• Founded year: 1989
• Headcount: 1001-5000
• LinkedIn: lorna-jane

Lorna Jane, based in Eagle Farm, Queensland, Australia, is a private equity-owned athletic apparel retailer that specializes in women's activewear and workout clothes. Founded in 1989, the company has grown to employ between 1,001 and 5,000 people, with a significant portion of its workforce based in Australia. Lorna Jane is dedicated to empowering women in their fitness journeys, offering a wide range of products designed with innovative fabric technology and stylish aesthetics. The brand operates both online and through physical retail locations across multiple countries, making it accessible to a broad audience. Lorna Jane also engages in community initiatives and sustainability efforts, reflecting a commitment to social responsibility within the fitness industry.

5. Brooks Running

• Website: brooksrunning.com
• Ownership type: Corporate
• Headquarters: Seattle, Washington, United States (USA)
• Employee distribution: United States (USA) 64%, Netherlands 11%, Vietnam 6%, Other 19%
• Latest funding: $85.0M, June 2016
• Founded year: 1914
• Headcount: 1001-5000
• LinkedIn: brooks-running-company

Brooks Running, founded in 1914 and based in Seattle, Washington, is a prominent player in the sporting goods sector, particularly known for its specialization in running shoes and apparel. The company offers a comprehensive range of products tailored for runners, including footwear that features advanced cushioning technology and various apparel options designed for comfort and performance. Brooks Running primarily serves individual consumers who are passionate about fitness and seek high-quality gear to enhance their running experience. The company operates an online store, providing direct access to its products, and has established partnerships with over 900 local running stores to facilitate customer access. Brooks has also received significant funding, amounting to $85 million in 2016, which underscores its growth potential and market relevance.

6. Russell Athletic

• Website: russellathletic.com
• Ownership type: Private
• Headquarters: Bowling Green, Kentucky, United States (USA)
• Employee distribution: United States (USA) 50%, Australia 29%, Honduras 14%, Other 7%
• Founded year: 1902
• Headcount: 10001+
• LinkedIn: russell-athletic

Russell Athletic, based in Bowling Green, Kentucky, is a private clothing manufacturer that has been in operation since 1902. The company specializes in athletic apparel, providing a wide array of products designed for comfort and performance. Their offerings include activewear for men, women, and youth, catering to athletes, sports teams, and fitness enthusiasts. Russell Athletic is known for its innovative products, such as the Dri-Power® line, which features moisture-wicking technology to enhance performance during workouts. The company has a significant presence in the market, with a workforce distributed across the United States, Australia, Honduras, and the United Kingdom. Their commitment to quality and performance has made them a recognized name in the athletic apparel industry.

7. Athleta

• Website: athleta.com
• Ownership type: Private
• Headquarters: San Francisco, California, United States (USA)
• Employee distribution: United States (USA) 97%, Canada 3%
• Founded year: 1998
• Headcount: 1001-5000
• LinkedIn: athleta

Athleta is a retail company based in San Francisco, California, that specializes in women's athletic apparel and accessories. Founded in 1998, the company has carved out a niche in the fitness apparel market, focusing on products designed for active women and girls. Athleta's offerings include a wide range of items such as tops, bottoms, jackets, bras, dresses, and accessories, all aimed at supporting an active lifestyle. The company operates primarily online, providing customers with the convenience of direct purchasing and a rewards program that incentivizes loyalty. Athleta is also known for its commitment to sustainability and social responsibility, often engaging in community initiatives that promote health and wellness among women. With a workforce of nearly 3,000 employees, Athleta continues to be a relevant and active player in the fitness apparel industry.

8. Alo Yoga

• Website: aloyoga.com
• Ownership type: Private
• Headquarters: Beverly Hills, California, United States (USA)
• Employee distribution: United States (USA) 84%, Canada 7%, United Kingdom (UK) 3%, Other 6%
• Founded year: 2007
• Headcount: 501-1000
• LinkedIn: alo-yoga

Alo Yoga, based in Beverly Hills, California, is a private athletic apparel retailer that specializes in yoga and fitness clothing, accessories, and wellness products. Founded in 2007, the company has established itself as a prominent name in the activewear industry, catering to consumers who seek stylish and functional apparel for both studio sessions and everyday activities. Alo Yoga emphasizes quality in its offerings, ensuring that their products not only look good but also perform well during physical activities. The brand has a strong online presence, featuring a wide range of products for men and women, including leggings, tops, outerwear, and accessories. Alo Yoga also promotes a lifestyle that integrates wellness and fitness, which is reflected in their additional offerings such as skincare and haircare products. The company has built a community around its brand, engaging with customers through social media and collaborations with fitness influencers, further enhancing its visibility and relevance in the fitness apparel market.

9. Sweaty Betty

• Website: sweatybetty.com
• Ownership type: Corporate
• Headquarters: London, England, United Kingdom (UK)
• Employee distribution: United Kingdom (UK) 92%, United States (USA) 4%, Ireland 3%, Other 2%
• Latest funding: $410.6M, August 2021
• Founded year: 1998
• Headcount: 1001-5000
• LinkedIn: sweaty-betty

Sweaty Betty is a UK-based activewear retailer that specializes in women's fitness clothing. Founded in 1998, the company has carved out a niche in the market by offering a wide range of products, including leggings, sports bras, and tops, designed for various activities such as yoga, running, and gym workouts. With a strong emphasis on style and functionality, Sweaty Betty targets women who want to look good while staying active. The company operates both physical boutiques and an online store, allowing it to reach a broad audience. In August 2021, Sweaty Betty secured substantial funding, which reflects its growth trajectory and the confidence investors have in its business strategy. The brand is also known for its community engagement, sponsoring events like the Royal Parks Half Marathon, further solidifying its presence in the fitness apparel sector.

10. Alphalete Athletics

• Website: alphaleteathletics.com
• Ownership type: Private
• Headquarters: Missouri City, Texas, United States (USA)
• Employee distribution: United States (USA) 100%
• Founded year: 2015
• Headcount: 51-200
• LinkedIn: alphalete-gym

Alphalete Athletics, based in Missouri City, Texas, is a private retail company specializing in athletic apparel. Founded in 2015, the company has carved out a niche in the fitness apparel market by offering a range of premium workout clothes and athleisure designed specifically for fitness enthusiasts. Their product line includes stylish and functional activewear that enhances performance and comfort during workouts. Alphalete has built a strong community presence through initiatives like 'Summer Shredding' and the establishment of 'Alphaland', a hub for fitness and lifestyle events. This engagement not only promotes their brand but also connects them with their target audience, reinforcing their position in the fitness industry.

11. Lonsdale

• Website: lonsdale.com
• Ownership type: Private
• Headquarters: Mansfield, England, United Kingdom (UK)
• Employee distribution: Australia 100%
• Founded year: 1960
• Headcount: 10001+
• LinkedIn: lonsdale

Lonsdale, established in 1960, is a prominent sportswear retailer based in Mansfield, England. The company specializes in boxing and mixed martial arts equipment, offering a comprehensive range of products that includes boxing gloves, fitness apparel, and gym equipment. Lonsdale caters to a wide audience, from amateur enthusiasts to professional athletes, ensuring that their offerings meet various customer needs. The brand has a rich heritage, having been associated with boxing legends like Muhammad Ali and current ambassadors such as Carl Froch. Lonsdale operates both online and through physical stockists, making their products accessible to a global market. Their commitment to quality and performance is evident in their extensive product line, which aims to support athletes in achieving their goals.

12. Vuori

• Website: vuoriclothing.com
• Ownership type: Private Equity
• Headquarters: Carlsbad, California, United States (USA)
• Employee distribution: United States (USA) 97%, Other 3%
• Latest funding: $825.0M, November 2024
• Founded year: 2015
• Headcount: 1001-5000
• LinkedIn: vuori-inc-

Vuori is an athletic clothing brand based in Carlsbad, California, specializing in high-quality activewear that prioritizes both performance and comfort. Founded in 2015, the company has quickly gained traction in the fitness apparel market, offering a wide array of products including leggings, joggers, and outerwear. Vuori operates primarily as a direct-to-consumer retailer, selling through their online platform and physical stores. The brand emphasizes stylish and functional clothing suitable for various activities, appealing to active individuals. Vuori has also made significant strides in sustainability, partnering with organizations focused on environmental impact and community welfare. In November 2024, the company secured $825 million in funding, reflecting strong market confidence and positioning for future growth.

13. Outdoor Voices

• Website: outdoorvoices.com
• Ownership type: Corporate
• Headquarters: Austin, Texas, United States (USA)
• Employee distribution: United States (USA) 100%
• Latest funding: June 2024
• Founded year: 2014
• Headcount: 51-200
• LinkedIn: outdoor-voices

Outdoor Voices is a retail clothing company based in Austin, Texas, that specializes in athletic apparel. Founded in 2014, the company has carved out a space in the fitness apparel market by offering a variety of products designed for recreational activities. Their product line includes technical tees, shorts, leggings, and other workout essentials aimed at individuals who seek both functionality and style in their activewear. Outdoor Voices promotes an active lifestyle through its branding and marketing efforts, encouraging customers to engage in physical activities. The company operates with a workforce of around 65 employees and has maintained a consistent focus on the fitness apparel sector since its inception.

14. Craft Sportswear

• Website: craftsportswear.com
• Ownership type: Private
• Headquarters: Sweden
• Employee distribution: Sweden 66%, Canada 11%, Norway 6%, Other 17%
• Founded year: 1977
• Headcount: 51-200
• LinkedIn: craft-%26-nws

Craft Sportswear, based in Sweden, is a private company that specializes in high-quality athletic apparel and accessories. Established in 1977, Craft has carved out a niche in the sportswear market by focusing on performance-driven products designed for various sports, including running, cycling, and skiing. The company caters to a wide range of consumers, from casual fitness enthusiasts to serious athletes, providing them with apparel that emphasizes comfort and functionality. Craft Sportswear operates an online store, making their products easily accessible to customers across different regions, including Sweden, Canada, Norway, the United States, and the United Kingdom. Their commitment to innovation and quality is evident in their extensive product lines, which include clothing, footwear, and accessories for men, women, and children. Craft's involvement in the sports community, including collaborations with professional athletes, further solidifies its position in the fitness apparel industry.

15. Nobull

• Website: nobullproject.com
• Ownership type: Venture Capital
• Headquarters: Boston, Massachusetts, United States (USA)
• Employee distribution: United States (USA) 95%, Vietnam 3%, Other 2%
• Latest funding: $70.0M, October 2023
• Founded year: 2015
• Headcount: 201-500
• LinkedIn: nobull-project

Nobull is a Boston-based retail company that specializes in athletic footwear and apparel. Founded in 2015, the company has carved out a niche for itself by offering products designed specifically for fitness enthusiasts. Their product line includes shoes for training, running, and everyday use, as well as a variety of athletic clothing and accessories. Nobull operates primarily online, which allows them to reach a broad audience of consumers seeking high-quality sportswear. The company has recently attracted significant investment, securing $70 million in funding in October 2023, which underscores its potential for growth and innovation in the competitive fitness apparel market.

16. Macron

• Website: macron.com
• Ownership type: Private
• Headquarters: Valsamoggia, Emilia-Romagna, Italy
• Employee distribution: Italy 69%, United Kingdom (UK) 12%, France 2%, Other 16%
• Founded year: 1971
• Headcount: 201-500
• LinkedIn: officialmacron

Macron S.p.A., founded in 1971 and based in Valsamoggia, Italy, is a private sportswear manufacturer known for its high-performance athletic clothing and equipment. The company designs and engineers all its products in Bologna, emphasizing quality and innovation. Macron serves a broad clientele, including athletes, sports teams, and enthusiasts, with a product range that includes activewear, Padel gear, and official kits for various sports. Their commitment to environmental sustainability and social responsibility is evident in their operations. Macron also operates a network of Macron Sports Hubs and retailers, ensuring global access to their products. The company has not reported any recent funding, indicating a stable operational model without external financial influence.

17. GYM AESTHETICS GmbH

• Website: gymaesthetics.com
• Ownership type: Private
• Headquarters: Stuttgart, Baden-Württemberg, Germany
• Employee distribution: Germany 50%, Hong Kong S.A.R 50%
• Founded year: 2013
• Headcount: 1-10
• LinkedIn: gym-aesthetics

GYM AESTHETICS GmbH, based in Stuttgart, Germany, is a fitness apparel brand that caters to athletes and fitness enthusiasts. Established in 2013, the company has carved out a niche in the market by providing stylish and functional clothing designed for various physical activities. Their product range includes sports bras, leggings, and other activewear, all crafted to enhance performance and comfort during workouts. Operating primarily as a B2C retailer, GYM AESTHETICS sells directly to consumers through its online store, allowing for a personalized shopping experience. The company has a workforce of around 16 employees, with a notable presence in both Germany and Hong Kong. Their commitment to quality and customer satisfaction is evident in their product offerings, which feature advanced materials and designs tailored for active lifestyles.

18. Squatwolf

• Website: squatwolf.com
• Ownership type: Private
• Headquarters: Dubai, Dubai, United Arab Emirates (UAE)
• Employee distribution: United Arab Emirates 76%, Pakistan 16%, United Kingdom (UK) 4%, Other 4%
• Latest funding: $30.0M, May 2023
• Founded year: 2016
• Headcount: 51-200
• LinkedIn: squat-wolf

Squatwolf is a fitness apparel brand based in Dubai, United Arab Emirates, founded in 2016. The company specializes in premium gym wear and workout clothing designed for both men and women. With a focus on stylish and functional apparel, Squatwolf aims to enhance the workout experience for fitness enthusiasts. The brand operates an online retail platform, allowing customers from various regions to access their products. As of May 2023, Squatwolf secured $30 million in funding, which reflects its growth potential and commitment to expanding its market presence. The company employs a workforce of approximately 102 individuals, with a significant portion based in the UAE, and has a growing international footprint.

19. Road Runner Sports

• Website: roadrunnersports.com
• Ownership type: Family Owned
• Headquarters: San Diego, California, United States (USA)
• Employee distribution: United States (USA) 99%, Other 1%
• Founded year: 1983
• Headcount: 501-1000
• LinkedIn: road-runner-sports

Road Runner Sports, founded in 1983 and based in San Diego, California, is a family-owned retail company that specializes in running and walking gear. With a workforce of approximately 719 employees, the company has established itself as a prominent player in the fitness apparel industry. Road Runner Sports offers an extensive selection of footwear, apparel, and accessories designed for runners and fitness enthusiasts. They are particularly known for their personalized fitting services, which utilize advanced technology to ensure customers find the perfect fit for their needs. The company operates numerous locations across the United States, catering to a wide audience of active individuals. Their VIP membership program enhances customer loyalty by providing rewards and exclusive offers, further demonstrating their commitment to the fitness community. Road Runner Sports has successfully fit over 2.8 million runners and walkers in the past decade, showcasing their expertise and dedication to the industry.

20. Rhone

• Website: rhone.com
• Ownership type: Private Equity
• Headquarters: Stamford, Connecticut, United States (USA)
• Employee distribution: United States (USA) 100%
• Latest funding: July 2022
• Founded year: 2014
• Headcount: 51-200
• LinkedIn: rhone-apparel

Rhone is a private equity-owned company based in Stamford, Connecticut, that specializes in activewear and lifestyle apparel for both men and women. Founded in 2014, Rhone has carved out a niche in the fitness apparel industry by focusing on high-performance clothing that combines style with functionality. Their product range includes hoodies, pullovers, tops, pants, and accessories, all designed for active individuals. Rhone emphasizes the importance of mental fitness alongside physical performance, appealing to consumers who prioritize a holistic approach to their fitness journey. The company has not reported any recent funding, indicating a stable operational status since its inception. Rhone's commitment to quality and innovation positions it as a relevant player in the fitness apparel market.

21. Born Primitive

• Website: bornprimitive.com
• Ownership type: Private
• Headquarters: Virginia Beach, Virginia, United States (USA)
• Employee distribution: United States (USA) 96%, United Arab Emirates 4%
• Latest funding: $75,000, November 2021
• Founded year: 2014
• Headcount: 51-200
• LinkedIn: bornprimitive

Born Primitive, established in 2014 and based in Virginia Beach, Virginia, is an activewear brand that specializes in high-performance workout clothing and outdoor gear for both men and women. The company targets fitness enthusiasts and outdoor adventurers, offering a range of products designed for durability and functionality. Their collections include items for various activities, from gym workouts to outdoor pursuits, showcasing their commitment to quality. Born Primitive also engages with its community through charitable initiatives and brand ambassador programs, further solidifying its presence in the fitness apparel industry. The company has received funding, with the latest round amounting to $75,000 in November 2021, reflecting ongoing investor interest in their growth and market strategy.

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