The fashion e-commerce platform industry comprises businesses primarily selling clothing and accessories through online channels. These companies span various niches, from luxury goods to affordable fast fashion, catering to distinct consumer segments. As online shopping continues to flourish, there is a clear trend toward enhancing user experiences with increasingly sophisticated technology, including personalized shopping and augmented reality features. Furthermore, sustainability practices are becoming more critical, pushing brands to align their operations with ethical consumer values. The industry is set to grow further as online retailing becomes an ingrained part of modern shopping culture.

This list features a variety of companies operating in the fashion e-commerce sector, varying in size, founding dates, and offerings. Companies range from well-known brands like Zara Italia, founded in 1975, to rapidly growing platforms such as Pomelo Fashion, launched in 2013. These entities hail from diverse locales, including the United States, Brazil, and Europe, specializing in markets from luxury to affordable fashion. Despite their differences, they share a commitment to meeting evolving customer demands in an increasingly digital era.

Read on to discover the top fashion e-commerce platform companies.

Top 21 Fashion E Commerce Companies

1. Shopbop

• Website: shopbop.com
• Ownership type: Corporate
• Headquarters: Madison, Wisconsin, United States (USA)
• Employee distribution: United States (USA) 96%, Other 4%
• Latest funding: February 2006
• Founded year: 2011
• Headcount: 201-500
• LinkedIn: shopbop-east-dane

Shopbop, founded in 2011 and based in Madison, Wisconsin, is an online fashion retailer that focuses on designer clothing, shoes, bags, and accessories for both women and men. The company is known for its curated selection of high-end fashion items, catering to consumers who prioritize style and quality. Operating independently under Amazon.com, Shopbop benefits from the logistical and technological support of one of the largest e-commerce platforms in the world, which allows for a seamless shopping experience. The company emphasizes customer satisfaction with policies that include free shipping and returns, making it an attractive option for online shoppers. With a workforce of approximately 655 employees, Shopbop continues to be a relevant player in the fashion e-commerce industry, appealing to a fashion-forward audience.

2. Dafiti

• Website: dafiti.com.br
• Ownership type: Venture Capital
• Headquarters: Sao Paulo, Sao Paulo, Brazil
• Employee distribution: Brazil 94%, Colombia 6%
• Latest funding: $20.5M, January 2014
• Founded year: 2011
• Headcount: 1001-5000
• LinkedIn: dafiti

Dafiti is an e-commerce company based in São Paulo, Brazil, specializing in fashion and lifestyle products. Founded in 2011, it has grown to employ approximately 2,830 people, primarily in Brazil, with a smaller presence in Colombia. The platform offers a wide array of items, including shoes, clothing, and beauty products, catering mainly to consumers in Latin America. Dafiti is known for its user-friendly online shopping experience, featuring services such as free shipping and hassle-free returns. The company has also received significant funding, amounting to over 20 million dollars, which reflects its potential for growth and innovation in the competitive fashion e-commerce market. With a focus on customer satisfaction and a broad selection of brands and products, Dafiti continues to play a vital role in the fashion retail industry.

3. Zara Italia

• Website: zara.com
• Ownership type: Corporate
• Headquarters: Milan, Lombardy, Italy
• Employee distribution: Italy 96%, Other 4%
• Latest funding: August 2005
• Founded year: 1975
• Headcount: 5001-10000
• LinkedIn: zaraitalia

Zara Italia, founded in 1975 and headquartered in Milan, Lombardy, is a prominent fashion retailer that offers a wide array of clothing, accessories, beauty products, and home decor items. The company targets fashion-conscious consumers by providing trendy and affordable products for women, men, and children. Zara operates through a combination of physical stores and a robust online platform, allowing customers to easily browse and purchase items. With a significant employee base primarily located in Italy, Zara has established itself as a key player in the fashion industry, continuously adapting to changing consumer preferences and market trends. The brand is recognized for its fast-fashion model, which enables it to quickly bring the latest styles to market, thereby maintaining its relevance in a competitive landscape.

4. boohoo

• Website: boohoo.com
• Ownership type: Private
• Headquarters: Manchester, England, United Kingdom (UK)
• Employee distribution: United Kingdom (UK) 95%, United States (USA) 2%, France 2%, Other 1%
• Latest funding: $254.0M, May 2020
• Founded year: 2006
• Headcount: 501-1000
• LinkedIn: boohoocom

Boohoo is an online clothing retailer based in Manchester, England, specializing in affordable fashion for men and women. Since its inception in 2006, Boohoo has focused on providing a wide array of products, including dresses, tops, shoes, and beauty items. The company primarily targets consumers looking for trendy styles at budget-friendly prices. Boohoo operates through its e-commerce platform, which is designed to offer a seamless shopping experience. The site features regular promotional discounts and a variety of options for different body types, including plus size, petite, and tall. In 2020, Boohoo secured £254 million in funding, which underscores its relevance and potential for growth in the competitive fashion e-commerce market. With a strong presence in the UK and a growing footprint in the US and Europe, Boohoo continues to adapt to consumer trends and preferences, making it a notable player in the industry.

5. Namshi.com

• Website: namshi.com
• Ownership type: Corporate
• Headquarters: Dubai, Dubai, United Arab Emirates (UAE)
• Employee distribution: United Arab Emirates 84%, India 12%, Other 4%
• Latest funding: $335.2M, August 2022
• Founded year: 2011
• Headcount: 501-1000
• LinkedIn: namshi-com

Namshi.com is an online fashion retailer based in Dubai, United Arab Emirates, that specializes in providing a wide range of clothing, shoes, and accessories for men, women, and children. Since its inception in 2011, Namshi has grown to offer over 1,800 brands, catering to various fashion needs and preferences. The platform is designed to provide a seamless shopping experience, featuring convenient payment options such as cash on delivery and fast delivery services. Namshi also includes beauty products in its offerings, further broadening its appeal to customers. The company has a significant workforce of around 906 employees, primarily based in the UAE, and has attracted considerable investment, with its last funding round raising $335 million in August 2022. This financial backing supports its ongoing operations and potential expansion in the competitive e-commerce market.

6. Mr Porter

• Website: mrporter.com
• Ownership type: Corporate
• Headquarters: London, England, United Kingdom (UK)
• Employee distribution: United Kingdom (UK) 79%, United States (USA) 11%, Hong Kong S.A.R 3%, Other 7%
• Latest funding: August 2016
• Founded year: 2011
• Headcount: 1001-5000
• LinkedIn: mr-porter

Mr Porter, founded in 2011 and based in London, is a prominent luxury retailer that specializes in men's fashion and lifestyle products. The company offers a carefully curated selection of designer clothing, shoes, bags, accessories, and home goods, targeting consumers who seek high-quality and stylish items. With a strong focus on e-commerce, Mr Porter provides an intuitive online shopping experience, enhanced by promotional offers and style guides that assist customers in making informed purchasing decisions. The platform features over 450 designers, including renowned names like Gucci, Balenciaga, and TOM FORD, showcasing a commitment to luxury and exclusivity. Mr Porter also emphasizes sustainability through its 'Consciously Crafted' initiative, which highlights products made with lower-impact materials and responsible craftsmanship. This approach not only caters to the growing demand for ethical fashion but also positions the brand as a forward-thinking player in the industry.

7. Lyst

• Website: lyst.com
• Ownership type: Corporate
• Headquarters: London, England, United Kingdom (UK)
• Employee distribution: United Kingdom (UK) 96%, United States (USA) 3%, Other 1%
• Latest funding: $154.0M, April 2025
• Founded year: 2010
• Headcount: 51-200
• LinkedIn: lyst

Lyst is a fashion retailer based in London, England, that specializes in online shopping for clothing, shoes, accessories, bags, and jewelry for both men and women. Founded in 2010, Lyst aggregates products from a multitude of brands, allowing consumers to conveniently browse and purchase items directly through its platform. The company has made a significant impact in the fashion e-commerce industry by providing a user-friendly interface and a wide selection of products. Lyst has also received substantial funding, with a total of $154 million raised, which underscores its growth trajectory and the confidence investors have in its business model. The platform not only serves as a marketplace but also engages in fashion intelligence, offering insights and trends to its users, further enhancing its relevance in the industry.

8. the Iconic

• Website: theiconic.com.au
• Ownership type: Private Equity
• Headquarters: Sydney, New South Wales, Australia
• Employee distribution: Australia 90%, India 4%, Philippines 3%, Other 3%
• Latest funding: $17.7M, May 2019
• Founded year: 2011
• Headcount: 501-1000
• LinkedIn: the-iconic

The Iconic is an online fashion retailer based in Sydney, Australia, founded in 2011. It specializes in providing a wide range of products, including clothing, shoes, accessories, beauty products, and homewares. The platform features over 1500 brands and boasts a catalog of 165,000 items, making it a comprehensive shopping destination for consumers. The company primarily serves the Australian market, with a significant portion of its workforce located in Australia. In 2019, The Iconic received $17.7 million in funding, which underscores its growth trajectory and the confidence investors have in its business model. The Iconic is committed to enhancing the online shopping experience, offering features such as easy returns and a user-friendly interface, which further solidifies its position in the fashion e-commerce sector.

9. END.

• Website: endclothing.com
• Ownership type: Private Equity
• Headquarters: Washington, England, United Kingdom (UK)
• Employee distribution: United Kingdom (UK) 84%, Italy 12%, Other 4%
• Latest funding: $1.0B, March 2021
• Founded year: 2005
• Headcount: 501-1000
• LinkedIn: end-

END. is an online retail store based in Washington, England, specializing in fashion and apparel. Founded in 2005, the company has grown to employ around 675 people, primarily in the UK, with a notable presence in Italy. END. offers a wide range of clothing, footwear, and accessories from various popular brands, appealing to consumers who seek stylish and high-quality products. The company operates through its e-commerce platform, providing a seamless shopping experience. END. has also engaged in collaborations with notable brands, enhancing its product offerings and market presence. In March 2021, END. secured significant funding, amounting to $1 billion, which underscores its growth trajectory and the confidence investors have in its business model. This funding allows END. to continue expanding its product range and improving its services, solidifying its position in the fashion e-commerce industry.

10. SIVVI.COM

• Website: sivvi.com
• Ownership type: Corporate
• Headquarters: Dubai, Dubai, United Arab Emirates (UAE)
• Employee distribution: United Arab Emirates 80%, Egypt 15%, Saudi Arabia 5%
• Latest funding: April 2019
• Founded year: 2014
• Headcount: 201-500
• LinkedIn: sivvi

SIVVI.COM is an e-commerce retailer based in Dubai, United Arab Emirates, specializing in fashion and lifestyle products. Founded in 2014, the company has carved out a niche in the online shopping space, offering a wide array of products that include clothing, footwear, accessories, and homeware. SIVVI.COM prides itself on providing a seamless online shopping experience, characterized by fast delivery and a customer-friendly return policy. The platform features over 2,000 brands, catering to various consumer preferences across different demographics. With a significant portion of its workforce located in the UAE, and additional presence in Egypt and Saudi Arabia, SIVVI.COM is well-positioned to tap into the growing e-commerce market in the region. The company operates under Noon AD Holdings, which adds a layer of corporate backing to its operations.

11. Pomelo Fashion

• Website: pomelofashion.com
• Ownership type: Venture Capital
• Headquarters: Bangkok, Bangkok, Thailand
• Employee distribution: Thailand 89%, Indonesia 8%, Singapore 3%
• Latest funding: Series D, $3.9M, January 2023
• Founded year: 2013
• Headcount: 501-1000
• LinkedIn: pomelo-fashion

Pomelo Fashion, based in Bangkok, Thailand, is a fashion retailer and e-commerce platform that specializes in offering a wide range of stylish apparel and accessories. Founded in 2013, the company has carved out a niche in the competitive fashion market by prioritizing high-quality products at accessible prices. Pomelo's business model is heavily influenced by technology, which it leverages to improve customer experience and optimize operational efficiency. The company has a strong presence in Southeast Asia, with a significant portion of its workforce located in Thailand, and it has expanded its reach to markets like Indonesia and Singapore. In January 2023, Pomelo secured $3.9 million in Series D funding, underscoring its growth potential and the confidence investors have in its business strategy. This funding will likely support further expansion and innovation within the fashion e-commerce sector.

12. & Other Stories

• Website: stories.com
• Ownership type: Private
• Headquarters: Stockholm, Stockholm, Sweden
• Employee distribution: Sweden 29%, United Kingdom (UK) 16%, France 8%, Other 48%
• Founded year: 2013
• Headcount: 1001-5000
• LinkedIn: %26-other-stories

& Other Stories, founded in 2013 and based in Stockholm, Sweden, is a fashion retailer that specializes in clothing, accessories, and beauty products. The company targets consumers who seek trendy and stylish options for different occasions. With a robust online store, & Other Stories allows customers to shop conveniently from home. The brand is part of the H&M Group, which provides it with a strong backing and access to a broader market. The company has a significant workforce, with over 5,000 employees, and operates in multiple countries, including Sweden, the UK, and the USA. This international presence indicates its relevance in the global fashion market.

13. Pretty Fashion

• Website: prettylittlething.com
• Ownership type: Corporate
• Headquarters: Dallas, Texas, United States (USA)
• Latest funding: $332.4M, May 2020
• Founded year: 2011
• Headcount: 11-50
• LinkedIn: pretty-fashion

Pretty Fashion, known through its website prettylittlething.com, is a fashion retailer based in Dallas, Texas, specializing in women's clothing, accessories, and beauty products. Established in 2011, the company has developed a strong online presence, focusing on providing trendy and affordable items that appeal to a fashion-forward audience. PrettyLittleThing offers a wide range of products, including dresses, tops, athleisure, and beauty items, making it a one-stop shop for many consumers. The brand emphasizes fast delivery and easy returns, enhancing the shopping experience. With a recent funding round of over $332 million in May 2020, Pretty Fashion demonstrates a solid backing that supports its growth and innovation in the competitive e-commerce market.

14. Grailed

• Website: grailed.com
• Ownership type: Corporate
• Headquarters: New York, New York, United States (USA)
• Employee distribution: United States (USA) 86%, Canada 7%, Indonesia 2%, Other 4%
• Latest funding: October 2022
• Founded year: 2013
• Headcount: 51-200
• LinkedIn: grailed

Grailed is an online marketplace based in New York City, founded in 2013. The platform specializes in the resale of designer and streetwear clothing, connecting fashion enthusiasts who seek to buy or sell unique items. Grailed places a strong emphasis on purchase protection and authenticity, ensuring that transactions are secure for both buyers and sellers. The company has cultivated a community of fashion lovers, offering a space where users can discover and trade high-quality apparel. Grailed also engages with the fashion industry through events and collaborations, showcasing emerging designers and trends. With a workforce of around 274 employees, Grailed operates primarily in the United States, with a growing presence in Canada and other regions. The company has not reported any recent funding, indicating a self-sustaining business model.

15. Tobi

• Website: tobi.com
• Ownership type: Private
• Headquarters: South San Francisco, California, United States (USA)
• Employee distribution: United States (USA) 86%, Turkey 7%, Brazil 7%
• Founded year: 2007
• Headcount: 51-200
• LinkedIn: tobi

Tobi is an online boutique based in South San Francisco, California, specializing in women's fashion. Since its inception in 2007, Tobi has focused on providing a wide array of trendy clothing, accessories, and footwear tailored for women. The company aims to cater to various occasions, ensuring that customers can find stylish outfits for everything from casual outings to formal events. Tobi prides itself on a fast and efficient shopping experience, offering free shipping on orders over $75 and a 10-day return policy. With a workforce of around 129 employees, Tobi operates primarily in the United States, with additional presence in Turkey and Brazil. The company has not reported any recent funding, indicating a self-sustained operational model. Tobi's international reach allows it to serve customers in over 100 countries, reflecting its ambition to be a significant player in the fast-fashion segment.

16. ModCloth

• Website: modcloth.com
• Ownership type: Corporate
• Headquarters: Los Angeles, California, United States (USA)
• Employee distribution: United States (USA) 100%
• Latest funding: May 2021
• Founded year: 2002
• Headcount: 201-500
• LinkedIn: modcloth_3

ModCloth is an online clothing retailer based in Los Angeles, California, that specializes in vintage-inspired apparel and accessories for women. Founded in 2002, the company has carved out a niche in the fashion industry by offering a wide range of products, including dresses, tops, and shoes, that appeal to fashion-conscious consumers seeking unique styles. ModCloth operates primarily through its e-commerce platform, providing a convenient shopping experience for customers. The company has also made strides in promoting inclusivity by offering a dedicated plus-size collection, reflecting a growing trend in the fashion industry towards body positivity. ModCloth engages its audience through various marketing strategies, including seasonal sales and promotions, which help maintain customer interest and loyalty. With a workforce of around 166 employees, ModCloth continues to be an active player in the fashion e-commerce market.

17. Zalando

• Website: zalando.com
• Ownership type: Private
• Headquarters: Berlin, Berlin, Germany
• Employee distribution: Germany 92%, Other 8%
• Founded year: 2008
• Headcount: 10001+
• LinkedIn: zalando

Zalando, founded in 2008 and headquartered in Berlin, Germany, is a prominent e-commerce platform focused on fashion and beauty products. The company operates in 25 European markets, catering to approximately 50 million active customers. Zalando collaborates with over 6,000 brands, providing a wide array of products while also offering logistics services to ensure timely and efficient order fulfillment. The company has expanded its operations to include 15 outlet stores and 12 logistics centers, enhancing its reach and operational efficiency. Zalando is also committed to sustainability, aiming to positively impact both people and the planet through its initiatives. This includes a focus on responsible fashion production and consumption, as well as innovative solutions like a virtual fitting room to improve customer experience. With a workforce of over 15,000 employees, Zalando continues to shape the fashion e-commerce landscape in Europe.

18. the OUTNET.COM

• Website: theoutnet.com
• Ownership type: Family Owned
• Headquarters: London, England, United Kingdom (UK)
• Employee distribution: United Kingdom (UK) 73%, United States (USA) 18%, China 4%, Other 4%
• Founded year: 2009
• Headcount: 51-200
• LinkedIn: the-outnet-com

THE OUTNET.COM is an online fashion retailer based in London, England, established in 2009. It specializes in offering discounted designer clothing, shoes, accessories, and homeware, catering to consumers who are fashion-savvy yet budget-conscious. The platform features a wide selection of products from renowned designers such as Dolce & Gabbana, Maison Margiela, and Thom Browne, among others. With a user-friendly interface, THE OUTNET.COM enhances the shopping experience, allowing customers to easily navigate through various categories and discover new arrivals. The company is part of the YOOX NET-A-PORTER GROUP, which strengthens its position in the competitive fashion e-commerce market. The absence of reported funding indicates a stable operational model, relying on its established brand and customer base to drive sales.

19. Charming Charlie

• Website: charmingcharlie.com
• Ownership type: Venture Capital
• Headquarters: Houston, Texas, United States (USA)
• Employee distribution: United States (USA) 98%, Other 2%
• Latest funding: Series A, $10.4M, June 2016
• Founded year: 2004
• Headcount: 5001-10000
• LinkedIn: charming-charlie

Charming Charlie is a fashion retailer based in Houston, Texas, founded in 2004. The company specializes in women's contemporary clothing and accessories, offering a wide array of products that include apparel, handbags, jewelry, and beauty items. Charming Charlie targets women who seek stylish yet affordable fashion choices. The company operates primarily through its online store, emphasizing a direct-to-consumer sales model. In 2016, Charming Charlie secured a Series A funding round, amounting to over $10 million, which indicates investor confidence in their business model and growth potential. With a workforce of over 1,200 employees, the company has established a notable presence in the fashion retail industry, particularly in the e-commerce segment.

20. 24s

• Website: 24s.com
• Ownership type: Private
• Headquarters: Paris, Île-De-France, France
• Employee distribution: France 100%
• Founded year: 2017
• Headcount: 51-200
• LinkedIn: 24s%c3%a8vres

24s, founded in 2017 and based in Paris, is a private luxury fashion retailer that specializes in high-end clothing, accessories, and beauty products. The company operates an e-commerce platform that showcases a curated selection of contemporary fashion items from prestigious designers, including Louis Vuitton, Dior, and Balenciaga. As a member of the LVMH group, 24s benefits from strong brand recognition and a connection to one of the most influential luxury conglomerates in the world. The platform emphasizes a seamless shopping experience, offering features like express delivery and free returns, which are essential in today's competitive online retail environment. 24s is dedicated to promoting Parisian style and emerging talents, making it a relevant player in the luxury fashion e-commerce market.

21. Bimba Y Lola

• Website: bimbaylola.com
• Ownership type: Private
• Headquarters: Mos, Pontevedra, Spain
• Employee distribution: Spain 74%, Portugal 7%, Mexico 4%, Other 16%
• Founded year: 2005
• Headcount: 1001-5000
• LinkedIn: bimbaylola

Bimba Y Lola is a fashion retailer based in Mos, Pontevedra, Spain, founded in 2005. The company specializes in a wide range of products, including clothing, bags, shoes, and accessories, appealing to consumers who seek trendy and stylish items. Bimba Y Lola operates primarily through its online store, which allows it to reach a global audience across various countries, including Spain, Portugal, Mexico, and the United Kingdom. The brand is known for its unique designs and commitment to quality, which has helped it carve out a niche in the competitive fashion market. With a workforce of approximately 1,605 employees, the company has demonstrated its capacity for growth and adaptation in the fast-paced world of fashion retail. Bimba Y Lola continues to innovate and engage with its customers, ensuring a distinctive shopping experience that resonates with fashion enthusiasts.

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