The esports team management industry centers on orchestrating competitive gaming squads, guiding players and teams to success. Companies within this sector offer a mix of team management, training, marketing, and monetization strategies. These firms thrive on engaging fan bases, developing merchandise, and creating content that resonates with gaming communities. As esports continues to gain global prominence, organizations are exploring innovative avenues, including partnerships with traditional sports franchises and tech companies, emphasizing growth through data-driven insights and analytics. Importantly, inclusivity and diversity within team structures are becoming focal points, enriching the culture of competitive gaming.

This series highlights 21 esports team management companies, primarily based in the USA, Europe, and Asia. These organizations vary in size, with many employing between 11 and 500 individuals, a testament to their operational capacities. Founded as early as 1997 and as recently as 2021, each organization specializes in sectors like competitive gaming teams, merchandise, community engagement, and content creation. Companies such as TSM and Cloud9 are included, showcasing a range of achievements and innovations that fuel the esports industry.

Read on to discover the premier esports team management companies.

Top 21 Esports Team Management Companies

1. Tsm

• Website: tsm.gg
• Ownership type: Venture Capital
• Headquarters: Los Angeles, California, United States (USA)
• Employee distribution: United States (USA) 59%, France 12%, Iceland 6%, Other 24%
• Latest funding: $250,000, January 2022
• Founded year: 2009
• Headcount: 11-50
• LinkedIn: solomid-corporation

TSM, founded in 2009 and based in Los Angeles, California, is a prominent esports organization that manages competitive gaming teams across various titles. The company has built a strong reputation in the esports community, engaging fans through events, merchandise sales, and content creation. TSM operates teams in popular games such as VALORANT, Apex Legends, and Counter-Strike, showcasing their commitment to excellence and innovation in the gaming industry. With a workforce of 11-50 employees and a significant presence in the esports market, TSM has attracted attention from investors, securing funding of approximately $250,000 in early 2022. This financial support underscores their relevance and potential for growth in the esports sector.

2. Cloud9 Esports, Inc.

• Website: cloud9.gg
• Ownership type: Private Equity
• Headquarters: Santa Monica, California, United States (USA)
• Employee distribution: United States (USA) 90%, United Arab Emirates 3%, United Kingdom (UK) 3%, Other 3%
• Latest funding: $1.3M, November 2019
• Founded year: 2013
• Headcount: 11-50
• LinkedIn: cloud9-esports

Cloud9 Esports, Inc. is an esports organization based in Santa Monica, California, founded in 2013. The company operates professional teams in various competitive games, including League of Legends, Dota 2, and VALORANT, among others. Cloud9 has achieved notable success, securing championships in multiple titles, which highlights their effectiveness in team management and player development. The organization also offers a range of merchandise, catering to esports fans and gamers, and engages with its community through collaborations and initiatives. In 2019, Cloud9 received funding amounting to approximately $1.3 million, indicating investor interest in their operations and growth potential. Overall, Cloud9 is recognized for its commitment to excellence and innovation in the esports industry.

3. 100 Thieves

• Website: 100thieves.com
• Ownership type: Venture Capital
• Headquarters: Los Angeles, California, United States (USA)
• Employee distribution: United States (USA) 96%, Other 4%
• Latest funding: Series C, $60.0M, December 2021
• Founded year: 2017
• Headcount: 51-200
• LinkedIn: 100thieves

100 Thieves is an esports organization and apparel retailer based in Los Angeles, California. Founded in 2017, the company has made a name for itself in the esports industry by managing competitive teams, including the LA Thieves, which participates in the Call of Duty League. In addition to its esports operations, 100 Thieves has carved out a niche in the fashion sector, offering a range of stylish apparel and merchandise that resonates with gaming culture. The organization collaborates with well-known brands such as adidas and Pokémon, enhancing its product offerings and visibility. With a workforce of around 204 employees and a significant funding round of $60 million in December 2021, 100 Thieves continues to grow and innovate within the esports and retail spaces.

4. Team Liquid

• Website: teamliquid.com
• Ownership type: Private Equity
• Headquarters: Santa Monica, California, United States (USA)
• Employee distribution: United States (USA) 35%, Netherlands 23%, Brazil 17%, Other 25%
• Latest funding: $35.0M, May 2022
• Founded year: 2000
• Headcount: 201-500
• LinkedIn: teamliquid-enterprises-llc

Team Liquid is a professional esports organization based in Santa Monica, California, founded in 2000. The company manages competitive teams across multiple games, including prominent titles like Dota 2, League of Legends, and Counter-Strike. With a workforce of approximately 394 employees, Team Liquid has a significant global presence, with employees distributed across the United States, Netherlands, Brazil, and Indonesia. The organization is known for its strong community engagement, which includes merchandise sales and hosting live events. In May 2022, Team Liquid secured $35 million in funding, reflecting its ongoing relevance and potential for growth in the esports industry. Their commitment to competitive excellence is evident through their multiple championships and active participation in various esports leagues.

5. Evil Geniuses

• Website: evilgeniuses.gg
• Ownership type: Venture Capital
• Headquarters: Seattle, Washington, United States (USA)
• Employee distribution: United States (USA) 100%
• Latest funding: May 2019
• Founded year: 1999
• Headcount: 51-200
• LinkedIn: evilgeniuses

Evil Geniuses, founded in 1999 and based in Seattle, Washington, is a prominent esports organization known for its competitive gaming teams and community initiatives. With a workforce of approximately 77 employees, the company has carved out a significant niche in the esports industry. They have a rich history of success, boasting over 210 championships across various games. Evil Geniuses is particularly noted for its participation in the VALORANT Champions Tour, where they were selected as a founding member of the International League in 2022. This involvement not only showcases their competitive prowess but also their strategic focus on data-driven talent development. The organization promotes inclusivity in gaming culture, with a fan base that reflects a commitment to diversity. Their merchandise offerings, including apparel and accessories, further engage their community and enhance their brand presence.

6. Nrg

• Website: nrg.gg
• Ownership type: Venture Capital
• Headquarters: Los Angeles, California, United States (USA)
• Employee distribution: United States (USA) 82%, Germany 6%, Netherlands 6%, Other 6%
• Latest funding: Series B, November 2017
• Founded year: 2016
• Headcount: 11-50
• LinkedIn: nrg-esports

NRG Esports, founded in 2016 and based in Los Angeles, California, is a professional gaming and entertainment organization. The company operates competitive teams in various esports titles, including VALORANT, League of Legends, Rocket League, Apex Legends, Counter-Strike 2, PUBG Mobile, and Overwatch 2. NRG is recognized for its championship teams and innovative content, amassing over 2 billion views annually across its platforms. The organization also runs a successful online store, offering merchandise such as jerseys and apparel directly to fans. NRG's content channels span multiple social media platforms, and they have established a significant following through their engaging content. The company is home to NRG Shock, a legacy team from the popular Overwatch scene, and has partnerships with notable brands, enhancing its visibility and reach in the esports community.

7. Masonic

• Website: masonic.gg
• Ownership type: Private
• Headquarters: Fredericia, Fredericia, Denmark
• Employee distribution: Denmark 100%
• Founded year: 2020
• Headcount: 11-50
• LinkedIn: masonicgg

Masonic Esport, founded in 2020 and based in Fredericia, Denmark, is an esports organization dedicated to competitive gaming and team management. With a team of 22 employees, Masonic actively manages esports teams, particularly in titles like CS2, and participates in competitive leagues such as the POWER Ligaen. The organization engages with fans through events and merchandise sales, fostering a community around their teams. Masonic has formed partnerships with various brands, including SteelSeries, which enhances their market presence and operational capabilities. Their vision emphasizes respect, dignity, and the development of talent within the esports industry, aiming to create opportunities for players to reach their full potential.

8. Dignitas

• Website: dignitas.gg
• Ownership type: Venture Capital
• Headquarters: Newark, New Jersey, United States (USA)
• Employee distribution: United States (USA) 68%, Canada 12%, Sweden 7%, Other 13%
• Latest funding: Series A, $30.0M, September 2019
• Founded year: 2003
• Headcount: 11-50
• LinkedIn: dignitasgg

Dignitas is an international esports organization based in Newark, New Jersey, founded in 2003. Initially formed through the merger of two Battlefield 1942 teams, Dignitas has evolved into a prominent player in the esports industry. The organization fields professional teams across more than 35 popular games, achieving significant success with 18 world championships to their name. In 2016, Dignitas was acquired by the Philadelphia 76ers, integrating it into a broader sports and entertainment framework. In 2019, they established New Meta Entertainment, focusing on esports teams, content creation, and marketing. Dignitas also provides gaming guides and merchandise, fostering community engagement and enhancing their brand presence. The organization has received substantial funding, with a Series A round raising $30 million in 2019, further solidifying its position in the esports market.

9. Hong Kong Esports

• Website: hkesports.com
• Ownership type: Private
• Headquarters: Hong Kong S.A.R
• Employee distribution: Hong Kong S.A.R 100%
• Founded year: 2013
• Headcount: 201-500
• LinkedIn: hong-kong-esports

Hong Kong Esports Limited, established in February 2013, is an esports organization based in Hong Kong. The company specializes in managing professional gaming teams and is actively involved in competitive gaming events. Their mission includes recruiting and training elite players to form professional teams that compete on international stages. Hong Kong Esports also focuses on developing mobile applications to provide real-time event information and create platforms for fan engagement. They are committed to gathering and disseminating esports news, ensuring that fans and sponsors are well-informed. The organization has a clear vision of promoting esports in the Hong Kong and Macau regions, contributing to the growth of the industry through their various initiatives and community involvement.

10. G2 Esports

• Website: g2esports.com
• Ownership type: Venture Capital
• Headquarters: Berlin, Berlin, Germany
• Employee distribution: Germany 83%, United States (USA) 13%, Other 4%
• Latest funding: $10.0M, December 2019
• Founded year: 2015
• Headcount: 51-200
• LinkedIn: g2esports

G2 Esports, established in 2015 and headquartered in Berlin, Germany, is an esports organization that operates competitive gaming teams across multiple titles, including League of Legends, CS2, Valorant, and Rainbow Six. The company is not only focused on competitive play but also engages with gaming enthusiasts through a range of merchandise, including apparel and accessories. This approach enhances the connection between fans and their favorite teams. G2 Esports has a workforce of approximately 226 employees, with a significant portion based in Germany. The organization has successfully attracted venture capital funding, securing $10 million in its last funding round in December 2019. G2 Esports is recognized for its entertaining approach to esports, aiming to captivate audiences and foster community engagement through powerful storytelling and competitive excellence.

11. Luminosity Gaming

• Website: luminosity.gg
• Ownership type: Private
• Headquarters: Toronto, Ontario, Canada
• Employee distribution: United States (USA) 68%, Canada 16%, Brazil 16%
• Latest funding: $18.7M, March 2019
• Founded year: 2015
• Headcount: 51-200
• LinkedIn: luminosity-gaming

Luminosity Gaming, established in 2015 and based in Toronto, Ontario, is a private esports organization that operates competitive gaming teams across various titles. With a workforce of around 32 employees, the company has made significant strides in the esports sector, engaging fans and brands through events, content creation, and sponsorship opportunities. Luminosity has achieved notable success in tournaments, including championships in Call of Duty: Mobile and Pokémon Unite, showcasing their competitive prowess. The organization has also received $18.7 million in funding, which underscores its potential for growth and expansion. Their strategic partnerships, such as collaborations with Metafy and Even Matchup Gaming, further enhance their influence in the esports community, making them a key player in team management and marketing solutions.

12. Reply Totem

• Website: replytotem.com
• Ownership type: Private
• Headquarters: Milan, Lombardy, Italy
• Employee distribution: Italy 100%
• Founded year: 2019
• Headcount: 11-50
• LinkedIn: reply-totem-esports

Reply Totem is an esports organization based in Milan, Italy, founded in 2019. The company is dedicated to the development of players, influencers, and content creators within the gaming industry. With a team of 11-50 employees, Reply Totem actively participates in various esports competitions, showcasing their talent in games like Warzone and Brawl Stars. They also offer merchandise to fans, enhancing their brand presence. The organization has built a network of partnerships with companies such as ASUS ROG and Macron, which supports their growth and visibility in the esports community. Their commitment to fostering talent and engaging with the gaming community reflects their ambition to make a significant impact in the esports sector.

13. SK Gaming

• Website: sk-gaming.com
• Ownership type: Corporate
• Headquarters: Germany
• Employee distribution: Germany 85%, France 5%, Portugal 5%, Other 5%
• Latest funding: Seed, February 2022
• Founded year: 1997
• Headcount: 11-50
• LinkedIn: sk-gaming

SK Gaming, founded in 1997, is a prominent esports organization based in Germany. The company operates competitive gaming teams across various titles, including League of Legends, VALORANT, Clash Royale, and Brawl Stars. With a workforce of around 63 employees, SK Gaming has built a reputation for excellence in esports, having secured over 75 championship titles and amassed more than $7 million in prize money. The organization not only focuses on competitive success but also emphasizes community engagement and player support. They provide gaming facilities for both casual and professional gamers, and their merchandise offerings cater to a wide audience of esports fans. SK Gaming's commitment to fostering a positive gaming environment is evident through initiatives like Project Avarosa, which aims to support diversity within the esports community. Their recent establishment of a flagship facility in Cologne further underscores their dedication to the esports ecosystem.

14. Gen.G

• Website: geng.gg
• Ownership type: Venture Capital
• Headquarters: Santa Monica, California, United States (USA)
• Employee distribution: South Korea 68%, United States (USA) 19%, China 6%, Other 8%
• Latest funding: November 2019
• Founded year: 2017
• Headcount: 51-200
• LinkedIn: geng-esports

Gen.G Esports, founded in 2017 and based in Santa Monica, California, is an esports organization that operates competitive teams in various popular games, including League of Legends, Valorant, and PUBG. The company has a significant presence in the esports community, with a workforce that is predominantly located in South Korea, reflecting its strong ties to the Asian gaming market. Gen.G is not only focused on competitive success but also emphasizes education through its Gen.G Academy, which aims to nurture the next generation of esports talent. The organization has established partnerships with notable brands such as Crocs and McDonald's, showcasing its ability to engage with a broader audience beyond gaming. Additionally, Gen.G's initiatives, such as the Gen.G Foundation and various scholarship programs, highlight its commitment to diversity and inclusion within the gaming community.

15. OG Esports

• Website: ogs.gg
• Ownership type: Private
• Headquarters: Frederiksberg, Frederiksberg, Denmark
• Employee distribution: Denmark 22%, Portugal 22%, France 22%, Other 33%
• Founded year: 2015
• Headcount: 11-50
• LinkedIn: og-esports-s-a

OG Esports, based in Frederiksberg, Denmark, is a private esports organization established in 2015. The company focuses on managing competitive teams primarily in Dota 2 and CS:GO, showcasing a strong commitment to esports excellence. With a dedicated workforce of around 29 employees, OG Esports has made a significant impact in the industry, accumulating over $35 million in prize winnings. The organization is known for its vibrant community engagement, hosting events and forming partnerships that enhance the esports experience for fans and players alike. Additionally, OG Esports offers a range of merchandise, allowing supporters to connect with the brand. Their strategic approach and community involvement position them as a relevant entity in the esports team management sector.

16. Virtus.pro

• Website: virtus.pro
• Ownership type: Private
• Headquarters: Yerevan, Yerevan, Armenia
• Employee distribution: Armenia 86%, Russia 14%
• Founded year: 2003
• Headcount: 11-50
• LinkedIn: virtus.pro

Virtus.pro is an esports organization founded in 2003, headquartered in Yerevan, Armenia. The company operates competitive teams across various games, including Dota 2, CS2, Rainbow 6 Siege, and PUBG Mobile, among others. With a history of winning multiple championships at international major tournaments, Virtus.pro ranks among the top clubs globally in terms of prize money earned, totaling over $19.5 million. The organization not only fields teams but also invests in coaching and analyst services to improve performance. They actively engage with fans through merchandise sales, providing a platform for following esports events. Virtus.pro has a significant presence in the esports community, with a dedicated following and partnerships that enhance their visibility and operational capacity.

17. Virtual Sports

• Website: virtualsports.net
• Ownership type: Private
• Headquarters: Tukwila, Washington, United States (USA)
• Founded year: 2014
• Headcount: 11-50
• LinkedIn: virtual-sports

Virtual Sports, also known as Moist Esports, is an esports organization based in Tukwila, Washington. Founded in 2021 by Charles White Jr., known as MoistCr1TiKal, the company has quickly gained traction in the competitive gaming community. Moist Esports focuses on team management and competitive participation across various titles, including Rocket League, Valorant, and Super Smash Bros. The organization has made significant strides in the esports industry, securing notable victories and expanding its roster with top-tier players. Moist Esports has also engaged in strategic partnerships, such as the merger with Shopify Rebellion, which enhances its operational capabilities. Despite facing financial challenges, the organization remains committed to fostering talent and engaging with the esports community.

18. Spacestation Gaming

• Website: spacestationgaming.com
• Ownership type: Private
• Headquarters: Layton, Utah, United States (USA)
• Employee distribution: United States (USA) 100%
• Founded year: 2017
• Headcount: 11-50
• LinkedIn: spacestation-gaming

Spacestation Gaming, based in Layton, Utah, is an esports organization that has been operational since 2017. With a team of 36 employees, they manage competitive gaming teams across various popular titles, including Rocket League, Rainbow Six Siege, and Halo Infinite. The organization is dedicated to engaging with the gaming community through events, merchandise sales, and content creation. Notably, Spacestation Gaming has made headlines with their recent re-entry into the PUBG competitive scene, signing the team Spicy Fish, which has already achieved significant success in tournaments. They also hosted the HCS Global Invitational in Salt Lake City, which attracted thousands of attendees and showcased their ability to organize large-scale esports events. Their partnerships with brands like SCUF and their involvement in community-focused initiatives highlight their commitment to the esports industry.

19. Sem9

• Website: sem9.gg
• Ownership type: Private
• Headquarters: Kuala Lumpur, Kuala Lumpur, Malaysia
• Employee distribution: Malaysia 100%
• Founded year: 2021
• Headcount: 11-50
• LinkedIn: sem9

Sem9 is an esports organization based in Kuala Lumpur, Malaysia, founded in 2021. The company operates competitive gaming teams and participates in various esports events, showcasing talent in popular games such as PUBG Mobile and Call of Duty Mobile. Sem9 has made a name for itself by achieving significant milestones, including being the first team to secure a place in the Malaysian Book of Records for PUBG Mobile. They also provide esports merchandise, including apparel and NFTs, catering to gamers and fans alike. Additionally, Sem9 has ventured into hospitality by launching an esports hotel, further enhancing their engagement with the esports community. Their commitment to elevating esports in Malaysia is evident through their active participation in tournaments and their efforts to unify fans under a single banner.

20. Alliance Esports

• Website: thealliance.gg
• Ownership type: Corporate
• Headquarters: Gothenburg, Västra Götaland, Sweden
• Employee distribution: Sweden 84%, Peru 16%
• Latest funding: March 2016
• Founded year: 2013
• Headcount: 11-50
• LinkedIn: alliance-esports-

Alliance Esports, based in Gothenburg, Sweden, is an esports organization that has been operational since 2013. The company fields competitive teams in several popular video games, including Dota 2, Counter-Strike, Apex Legends, and PUBG Mobile, among others. Alliance has made a name for itself by not only competing at high levels but also by fostering a strong community around its teams. The organization has achieved significant success, with a total of 56 championship trophies and over 150 tournament wins across various titles. Alliance engages with its fan base through merchandise sales and digital content, enhancing its visibility and connection within the gaming community. The company operates with a relatively small team of 11-50 employees, indicating a focused approach to its operations. Despite not having reported any recent funding, Alliance continues to maintain its presence in the esports industry, showcasing its commitment to pushing the boundaries of competitive gaming.

21. Team Secret

• Website: teamsecret.gg
• Ownership type: Private
• Headquarters: Wilmington, Delaware, United States (USA)
• Employee distribution: United States (USA) 35%, Philippines 16%, Malaysia 8%, Other 41%
• Founded year: 2017
• Headcount: 51-200
• LinkedIn: team-secret

Team Secret is an esports organization based in Wilmington, Delaware, founded in 2017. The company operates competitive gaming teams across several popular titles, including Dota 2, Valorant, Rocket League, and Rainbow Six Siege. With a workforce of approximately 51 to 200 employees, Team Secret has a significant presence in the esports community, engaging fans through merchandise sales and active participation in tournaments. The organization has also formed partnerships with various brands, enhancing its visibility and reach within the industry. Team Secret's commitment to fostering a community around esports culture is evident through their merchandise offerings and social media engagement, making them a relevant entity in the esports team management space.

Esports Team Management Insights: Key Companies

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