New Jersey's dietary supplement sector is a dynamic landscape, characterized by a mixture of established brands and emerging innovators. This industry is focused on enhancing health and wellness through a wide array of products, from vitamins and minerals to herbal remedies and specialized fitness supplements. The companies not only manufacture and distribute but are also increasingly emphasizing transparency, scientific validation, and sustainability in their practices. As consumer demand shifts towards greater health awareness, this sector is poised for growth, with an influx of research-backed ingredients and cutting-edge formulations gaining traction in the marketplace.

The listed companies range in size and specialization, with many founded in the late 20th century. Notable names include The Vitamin Shoppe and Solgar Vitamin & Herb, both pioneers in nutritional offerings. Based in pivotal locations like Secaucus and Leonia, these businesses collectively work towards enhancing consumer health. With varying employee counts from small teams to larger organizations, they produce products like performance enhancers, herbal supplements, and wellness solutions, catering to shifting consumer preferences prioritizing holistic health.

Continue reading to discover the top dietary supplement companies in New Jersey.

Top 21 Dietary Supplements Companies in New Jersey

1. The Vitamin Shoppe

• Website: vitaminshoppe.com
• Ownership type: Private Equity
• Headquarters: Secaucus, New Jersey, United States (USA)
• Employee distribution: United States (USA) 99%, Other 1%
• Latest funding: April 2025
• Founded year: 1977
• Headcount: 1001-5000
• LinkedIn: the-vitamin-shoppe

The Vitamin Shoppe is a nutritional supplement retailer based in Secaucus, New Jersey, founded in 1977. The company specializes in a wide array of products, including vitamins, protein powders, fitness supplements, and natural remedies. With a workforce of over 3,400 employees, The Vitamin Shoppe operates numerous retail stores across the United States, complemented by a strong online platform that enhances customer accessibility. The company targets health-conscious consumers who are looking to improve their wellness through proper nutrition. Their commitment to providing quality products and services, such as nutrition coaching and a rewards program, further solidifies their position in the dietary supplement market.

2. Solgar Vitamin & Herb

• Website: solgar.com
• Ownership type: Corporate
• Headquarters: Leonia, New Jersey, United States (USA)
• Employee distribution: United States (USA) 35%, Turkey 15%, Israel 12%, Other 38%
• Latest funding: April 2023
• Founded year: 1947
• Headcount: 201-500
• LinkedIn: solgarusa

Solgar Vitamin & Herb, based in Leonia, New Jersey, has been a significant player in the nutritional supplement industry since its inception in 1947. The company specializes in high-quality vitamins, minerals, and herbal products, aiming to support the well-being of health-conscious consumers. Solgar is known for its rigorous quality standards, producing supplements in small batches and utilizing only the finest raw materials. Their product range addresses various health interests, including immune support, beauty, and fitness, reflecting their commitment to innovation and consumer needs. With a workforce of around 243 employees and a global presence, Solgar continues to be a relevant and active entity in the dietary supplement sector.

3. NutraBio Labs, Inc.

• Website: nutrabio.com
• Ownership type: Private
• Headquarters: Middlesex, New Jersey, United States (USA)
• Employee distribution: United States (USA) 93%, United Kingdom (UK) 7%
• Founded year: 1996
• Headcount: 51-200
• LinkedIn: nutrabio-com

NutraBio Labs, Inc., based in Middlesex, New Jersey, is a nutritional supplement company that has been operational since 1996. The company specializes in performance and wellness products, offering a wide array of supplements such as protein powders, amino acids, and various wellness items. NutraBio operates an online store, making it convenient for customers to access high-quality supplements designed to enhance physical performance and overall health. The company prides itself on its commitment to quality, with all products manufactured in a facility that is both cGMP and FDA inspected. NutraBio also emphasizes transparency, providing full label disclosure and third-party lab testing for its products. This focus on quality and transparency is crucial in an industry where consumer trust is paramount. NutraBio's product offerings are tailored to meet the needs of fitness enthusiasts and health-conscious consumers alike, ensuring they remain relevant in a competitive market.

4. PLT Health Solutions

• Website: plthealth.com
• Ownership type: Private
• Headquarters: Morristown, New Jersey, United States (USA)
• Employee distribution: United States (USA) 94%, India 6%
• Founded year: 1948
• Headcount: 51-200
• LinkedIn: plthealth

PLT Health Solutions, based in Morristown, New Jersey, has been a player in the health and wellness ingredient sector since its founding in 1948. The company specializes in providing a wide array of scientifically validated ingredients tailored for various applications, including dietary supplements, functional foods, and beverages. With a workforce of around 84 employees, PLT Health Solutions emphasizes innovation and quality, offering solutions that address consumer demands in areas such as immune health, active nutrition, and cognitive support. Their commitment to scientific research is reflected in the numerous clinical trials they have conducted, which bolster the efficacy of their products. Additionally, PLT Health Solutions is dedicated to sustainability and ethical sourcing, ensuring that their ingredients are responsibly harvested. This focus on quality and innovation positions them as a significant contributor to the dietary supplement industry.

5. Vitaquest International LLC

• Website: vitaquest.com
• Ownership type: Private Equity
• Headquarters: West Caldwell, New Jersey, United States (USA)
• Employee distribution: United States (USA) 100%
• Latest funding: March 2005
• Founded year: 1977
• Headcount: 501-1000
• LinkedIn: vitaquest-international-llc

Vitaquest International LLC, based in West Caldwell, New Jersey, is a prominent dietary supplement manufacturer that specializes in producing a wide array of nutraceuticals. Established in 1977, the company has built a reputation for quality and innovation in the dietary supplement sector. Vitaquest offers comprehensive contract manufacturing services, assisting businesses in formulating, producing, and launching their products. With a catalog of over 4,000 custom formulas, they cater to more than 500 brands globally. Their capabilities extend to various product types, including capsules, powders, tablets, and specialized formulations like probiotics and sports nutrition supplements. Vitaquest emphasizes sustainability and ethical practices in its operations, reflecting a commitment to both health and environmental stewardship. Their extensive experience and focus on quality assurance position them as a reliable partner for brands looking to enter or expand in the dietary supplement market.

6. OmniActive Health Technologies

• Website: omniactives.com
• Ownership type: Corporate
• Headquarters: Bridgewater, New Jersey, United States (USA)
• Employee distribution: India 95%, United States (USA) 3%, Other 2%
• Latest funding: March 2025
• Founded year: 2005
• Headcount: 501-1000
• LinkedIn: omniactive-health-technologies

OmniActive Health Technologies, founded in 2005 and based in Bridgewater, New Jersey, is a manufacturer of health supplements that specializes in natural health ingredients. The company has carved out a niche in the dietary supplement industry by providing high-quality, scientifically backed ingredients aimed at enhancing cognitive health, immune support, and joint comfort. With a workforce of approximately 712 employees, the majority of whom are based in India, OmniActive operates a global R&D center that focuses on innovation and product excellence. Their portfolio includes a variety of specialty actives and botanical ingredients, which are developed through rigorous research and clinical trials. OmniActive's commitment to sustainability and social responsibility is reflected in their operations, ensuring that they not only meet the needs of their clients but also contribute positively to the communities they engage with.

7. Universal Nutrition

• Website: universalnutrition.com
• Ownership type: Private
• Headquarters: New Brunswick, New Jersey, United States (USA)
• Employee distribution: United States (USA) 93%, Netherlands 4%, Germany 4%
• Founded year: 1977
• Headcount: 201-500
• LinkedIn: universal-nutrition

Universal Nutrition, founded in 1977, is a privately held sports nutrition company based in New Brunswick, New Jersey. With a focus on bodybuilders and athletes, the company manufactures a wide range of nutritional supplements designed to enhance performance and support health. Their flagship product, Animal Pak, revolutionized the supplement industry by introducing a comprehensive pack system for athletes. Over the years, Universal Nutrition has maintained its commitment to quality and innovation, expanding its product line to include various supplements that cater to the needs of fitness enthusiasts. The company operates state-of-the-art manufacturing facilities and has a strong community presence, engaging with customers through educational initiatives and events. Universal Nutrition's products are distributed in more than 90 countries, showcasing their global influence in the sports nutrition market.

8. Quten Research Institute

• Website: qunol.com
• Ownership type: Corporate
• Headquarters: Montville, New Jersey, United States (USA)
• Employee distribution: United States (USA) 100%
• Latest funding: July 2023
• Founded year: 2007
• Headcount: 11-50
• LinkedIn: quten-research-institute

Quten Research Institute, based in Montville, New Jersey, is a corporate entity established in 2007 that specializes in dietary supplements. Operating under the brand name Qunol, the company offers a range of products aimed at promoting heart health, joint health, and overall wellness. Their product offerings include CoQ10, Turmeric, Magnesium, and Omega-3 supplements, which are designed to meet the needs of health-conscious consumers. Qunol emphasizes the importance of absorption in their formulations, claiming that their products are designed for optimal bioavailability. The company has garnered attention for its marketing strategies, including partnerships with well-known athletes and endorsements from healthcare professionals, which help to build trust and credibility among consumers. Quten Research Institute operates with a workforce of approximately 71 employees, all based in the United States, and continues to be active in the dietary supplement market.

9. Nutrition21

• Website: nutrition21.com
• Ownership type: Corporate
• Headquarters: Saddle Brook, New Jersey, United States (USA)
• Employee distribution: United States (USA) 100%
• Latest funding: November 2021
• Founded year: 2012
• Headcount: 11-50
• LinkedIn: nutrition-21-inc

Nutrition21, founded in 2012 and based in Saddle Brook, New Jersey, is a nutritional ingredient manufacturer that specializes in creating innovative health supplements. The company develops patented ingredients aimed at enhancing cognitive health, immune function, and sports nutrition. Nutrition21's products are designed to meet the needs of health-conscious consumers and businesses, ensuring that they are backed by scientific research and quality assurance. The company has a robust research and development team that conducts extensive clinical studies to validate the safety and effectiveness of their ingredients. Nutrition21's portfolio includes well-known branded ingredients such as Chromax®, Lustriva®, Nitrosigine®, nooLVL®, Velositol®, and Zinmax®, which are utilized by over 250 brands in the dietary supplement market. Their commitment to quality is reflected in their adherence to FDA cGMP requirements and rigorous testing protocols. Nutrition21 actively participates in industry events and collaborates with various brands to enhance product offerings in the health and wellness sector.

10. BodyBio

• Website: bodybio.com
• Ownership type: Venture Capital
• Headquarters: Millville, New Jersey, United States (USA)
• Employee distribution: United States (USA) 100%
• Latest funding: Seed, $675,000, May 2018
• Founded year: 1998
• Headcount: 11-50
• LinkedIn: bodybioinc

BodyBio, based in Millville, New Jersey, is a health supplement company that specializes in dietary supplements aimed at enhancing cellular health. Established in 1998, BodyBio has carved out a niche by offering products that address specific health concerns, including brain function, gut health, and overall wellness. The company operates primarily through an online store, providing direct access to its range of supplements. BodyBio prides itself on its rigorous in-house manufacturing processes and the careful sourcing of high-quality raw materials. This commitment to quality is reflected in their product offerings, which are designed to support various health goals. The company has received funding, indicating its potential for growth and continued relevance in the dietary supplement industry. BodyBio's focus on science-backed formulations and its reputation among health practitioners further solidify its position in the market.

11. Gaspari Nutrition, Inc.

• Website: gasparinutrition.com
• Ownership type: Corporate
• Headquarters: Lakewood, New Jersey, United States (USA)
• Employee distribution: United States (USA) 77%, Italy 11%, Brazil 11%
• Latest funding: February 2022
• Founded year: 1998
• Headcount: 11-50
• LinkedIn: gaspari-nutrition-inc-

Gaspari Nutrition, Inc., based in Lakewood, New Jersey, is a corporate entity that has been a significant player in the sports nutrition industry since its inception in 1998. Founded by Rich Gaspari, a former professional bodybuilder, the company focuses on dietary supplements and fitness apparel. Gaspari Nutrition offers a wide array of products, including pre-workout supplements, protein powders, fat burners, and multivitamins, all aimed at enhancing athletic performance and supporting recovery for both athletes and fitness enthusiasts. The company operates primarily through its online store, making its products accessible to a broad audience. With a workforce of around 36 employees, Gaspari Nutrition maintains a strong presence in the market, particularly in the United States, Italy, and Brazil. Their commitment to quality and innovation has helped them build a loyal customer base and a solid reputation in the sports nutrition sector.

12. Raw Generation

• Website: rawgeneration.com
• Ownership type: Private
• Headquarters: Long Branch, New Jersey, United States (USA)
• Employee distribution: United States (USA) 100%
• Founded year: 2012
• Headcount: 11-50
• LinkedIn: raw-generation-juices

Raw Generation, Inc., founded in 2012 and based in Long Branch, New Jersey, is a private health and wellness company that focuses on juice cleanses and nutritional products. The company targets health-conscious consumers who are interested in weight loss and detoxification solutions. Their product range includes various cleanses, weight loss systems, and gut health products, all designed to support a healthier lifestyle. Operating primarily through an online store, Raw Generation allows customers to purchase directly, enhancing accessibility to their offerings. The company emphasizes the use of raw, plant-based ingredients, ensuring that their products retain maximum nutritional value. They have built a reputation for their juice cleanses, which are marketed as effective tools for detoxification and weight management. Raw Generation also engages with its audience through educational content, including a blog that provides insights into nutrition and wellness.

13. Windmill Health Products, LLC

• Website: windmillvitamins.com
• Ownership type: Private
• Headquarters: West Caldwell, New Jersey, United States (USA)
• Employee distribution: United States (USA) 100%
• Founded year: 1972
• Headcount: 51-200
• LinkedIn: windmill-health-products-llc

Windmill Health Products, LLC, based in West Caldwell, New Jersey, has been a manufacturer and distributor of vitamins and dietary supplements since its inception in 1972. Founded by pharmacists, the company has a strong focus on supporting independent pharmacies, providing them with high-quality nutritional products. Windmill offers a wide array of health products aimed at promoting overall wellness, with hundreds of items available across various categories. Their commitment to quality is evident in their rigorous manufacturing processes, which comply with FDA regulations and Good Manufacturing Practices. Windmill has successfully expanded its distribution network, servicing over 150,000 retail locations nationwide and even reaching international markets. The company also emphasizes social responsibility, having raised significant funds for various charities and implementing sustainable practices in its operations.

14. HPR Treatment Centers

• Website: hprtc.com
• Ownership type: Private
• Headquarters: Hackensack, New Jersey, United States (USA)
• Founded year: 2017
• Headcount: 51-200
• LinkedIn: hprtc-midwest

HPR Treatment Centers, founded in 2017 and based in Hackensack, New Jersey, is a private company specializing in health supplements. With a workforce of approximately 15 employees, the company has carved out a niche in the dietary supplement market by offering products that cater specifically to men's health, weight management, and joint health. Their product line includes Bluestone, which targets sexual performance; InDiva System, aimed at weight loss; and Osteomed, designed for joint pain relief. HPR Treatment Centers primarily sells its products online, appealing to consumers seeking effective health solutions. The company has not reported any funding, indicating a self-sustained operational model thus far.

15. DolCas Biotech, LLC

• Website: dolcas-biotech.com
• Ownership type: Private
• Headquarters: Roxbury Township, New Jersey, United States (USA)
• Employee distribution: United States (USA) 60%, United Kingdom (UK) 20%, India 20%
• Founded year: 2007
• Headcount: 11-50
• LinkedIn: dolcas-biotech

DolCas Biotech, LLC, based in Roxbury Township, New Jersey, is a private nutraceutical company established in 2007. The firm specializes in the development and manufacturing of health supplements and ingredients, targeting businesses in the health and wellness sector. DolCas Biotech offers a range of clinically-proven products designed to enhance health and wellness, including notable ingredients like TruOliv®, Morikol®, and Curcugen®. Their products are backed by scientific research, emphasizing bioavailability and efficacy. The company is also committed to sustainability, having achieved carbon-neutral certification for one of its olive ingredients. DolCas Biotech actively engages in industry events, showcasing its innovations and maintaining a presence in the competitive dietary supplement market.

16. Sabinsa Corporation

• Website: sabinsa.com
• Ownership type: Private
• Headquarters: East Windsor, New Jersey, United States (USA)
• Employee distribution: United States (USA) 41%, Poland 13%, Germany 10%, Other 36%
• Founded year: 1988
• Headcount: 1001-5000
• LinkedIn: sabinsa-corporation

Sabinsa Corporation, established in 1988 and headquartered in East Windsor, New Jersey, is a manufacturer that specializes in health nutrition products. The company offers a wide array of nutraceutical and cosmeceutical ingredients, catering to businesses in the pharmaceutical, nutritional, and cosmetic sectors. With a strong emphasis on quality, Sabinsa manufactures over 100 plant-derived products, including standardized phyto extracts and probiotics. They also provide custom and contract manufacturing services, supporting product development needs for their clients. The company operates research and development facilities and multiple manufacturing units, including locations in India. Sabinsa is recognized for its commitment to sustainability and has received various awards for its contributions to the industry. Their products are certified Kosher and Halal, further demonstrating their adherence to quality standards.

17. Reliance Vitamin

• Website: reliancevitamin.com
• Ownership type: Corporate
• Headquarters: Edison, New Jersey, United States (USA)
• Employee distribution: United States (USA) 100%
• Latest funding: September 2024
• Founded year: 1978
• Headcount: 201-500
• LinkedIn: reliance-vitamin

Reliance Vitamin, based in Edison, New Jersey, is a dietary supplement manufacturer that has been operational since 1978. The company specializes in contract manufacturing and private label solutions, catering to retailers in the health and wellness industry. Reliance Vitamin offers a wide array of scientifically-formulated products, ensuring that their clients can meet consumer demands with high-quality supplements. Their state-of-the-art manufacturing facility is GMP certified, which underscores their commitment to quality and regulatory compliance. Reliance Vitamin also emphasizes innovation, with a focus on developing trending products that align with current market needs. Their extensive experience in the industry, combined with a proactive approach to customer service, positions them as a valuable partner for businesses looking to enhance their supplement offerings.

18. Obvi

• Website: myobvi.com
• Ownership type: Venture Capital
• Headquarters: Kearny, New Jersey, United States (USA)
• Employee distribution: United States (USA) 100%
• Latest funding: Seed, $1.4M, May 2024
• Founded year: 2019
• Headcount: 11-50
• LinkedIn: my-obvi-llc

Obvi, based in Kearny, New Jersey, is a health supplement retailer that specializes in products aimed at weight loss, collagen enhancement, and daily health improvement. Founded in 2019, the company has quickly established itself in the dietary supplement industry by offering a range of innovative products designed for health-conscious consumers. Their online business model allows for direct sales, making it easy for customers to access their offerings. Obvi has received funding, with a recent seed round totaling approximately $1.43 million in May 2024, which supports their growth strategy and product development. The company actively engages with its community through educational content, quizzes, and a rewards program, fostering a supportive environment for customers on their health journeys.

19. Pharmvista Inc.

• Website: pharmvista.com
• Ownership type: Private
• Headquarters: East Hanover, New Jersey, United States (USA)
• Founded year: 1999
• Headcount: 11-50
• LinkedIn: pharmvista-inc

Pharmvista Inc., based in East Hanover, New Jersey, is a private health supplement manufacturer that has been in operation since 1999. The company specializes in producing gummy vitamins and herbal products, catering to health-conscious consumers who seek convenient and palatable dietary supplements. Pharmvista offers a range of products, including herbal gummies and vitamin gummies, which are designed to meet the needs of various customer preferences. Their focus on quality and taste is evident in their product offerings. Additionally, Pharmvista provides private label services, allowing other brands to market their products under different labels. This flexibility indicates their capability to adapt to market trends and consumer demands, reinforcing their position in the dietary supplement industry.

20. Ultima Health Products, Inc

• Website: ultimareplenisher.com
• Ownership type: Private Equity
• Headquarters: Bernardsville, New Jersey, United States (USA)
• Employee distribution: United States (USA) 100%
• Latest funding: August 2021
• Founded year: 1996
• Headcount: 11-50
• LinkedIn: ultima-health-products-inc

Ultima Health Products, Inc., based in Bernardsville, New Jersey, is a health and wellness company founded in 1996. The firm specializes in hydration products, offering a range of electrolyte powders and hydration packets designed to enhance hydration and support gut health. Their primary target market consists of health-conscious consumers looking for effective hydration solutions. Ultima operates an online store, allowing customers to purchase products directly, which reflects their commitment to accessibility and consumer engagement. The company has introduced innovative products like Gut Health and Crave Killer, showcasing their ability to adapt to market trends and consumer needs. With a workforce of around 30 employees, Ultima Health Products maintains a focused approach to its operations, emphasizing quality and customer satisfaction.

21. Icelandirect, Inc.

• Website: icelandirect.com
• Ownership type: Private Equity
• Headquarters: Clifton, New Jersey, United States (USA)
• Employee distribution: United States (USA) 100%
• Latest funding: August 2021
• Founded year: 2010
• Headcount: 51-200
• LinkedIn: icelandirect

Icelandirect, Inc., founded in 2010 and based in Clifton, New Jersey, is a nutritional supplement manufacturer that specializes in premium fish oils and dietary supplements for both humans and pets. The company serves businesses in the health and wellness industry, providing high-quality products that meet consumer demand for effective health solutions. Icelandirect offers a range of products including fish oils, nutrients, emulsions, gummies, and pet supplements. They also provide private label services, allowing clients to create custom-branded products tailored to their specific needs. Their facility is NSF GMP certified and FDA registered, ensuring compliance with industry standards. Icelandirect's focus on sustainability and eco-friendly practices further underscores their commitment to quality and responsibility in the dietary supplement market.

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