The color cosmetics industry is centered around beauty products that enhance an individual’s appearance. This sector includes a variety of companies, ranging from established brands to niche players, focused on delivering makeup, skincare, and related products. With rising awareness of inclusivity and sustainability, brands are increasingly prioritizing ethical sourcing and vegan formulations. Furthermore, the growth of e-commerce has transformed consumer shopping habits, pushing up demand for direct-to-consumer platforms. As beauty trends shift towards personalization and wellness, the industry is positioned for innovative transformations addressing these evolving consumer preferences.

This article features 21 color cosmetics companies showcasing a mix of major brands and emerging players. Among them, we have industry stalwarts established in the late 20th century to relatively new entrants founded in the 21st century. Locations range from iconic hubs in New York City to international players based in Europe and Asia. These companies vary significantly in size, with employee counts stretching from dozens to thousands, but each is committed to producing quality makeup and skincare that meet the needs of consumers worldwide.

Continue reading to discover the top color cosmetics companies.

Top 21 Color Cosmetics Companies

1. MAC Cosmetics

• Website: maccosmetics.com
• Ownership type: Corporate
• Headquarters: Columbia, Maryland, United States (USA)
• Employee distribution: United States (USA) 40%, United Kingdom (UK) 9%, Canada 8%, Other 43%
• Latest funding: November 2022
• Founded year: 1984
• Headcount: 10001+
• LinkedIn: mac-cosmetics

MAC Cosmetics, founded in 1984, is a prominent cosmetics brand based in Columbia, Maryland. The company specializes in a wide array of makeup and skincare products, catering to both consumers and professional makeup artists. MAC is recognized for its high-quality beauty solutions, which include a variety of lipsticks, foundations, and eye makeup products. The brand operates retail stores and offers makeup services, emphasizing its commitment to artistry and customer engagement. MAC has also established a strong online presence, allowing customers to shop conveniently while benefiting from promotions and loyalty programs. The brand's dedication to inclusivity and diversity in its product offerings and marketing strategies further enhances its relevance in the cosmetics industry.

2. Estee Lauder

• Website: esteelauder.com
• Ownership type: Private
• Headquarters: Feasterville-Trevose, Pennsylvania, United States (USA)
• Employee distribution: United States (USA) 58%, Belgium 17%, South Korea 8%, Other 17%
• Founded year: 1946
• Headcount: 201-500
• LinkedIn: estee-lauder

Estée Lauder is a prominent beauty brand based in Feasterville-Trevose, Pennsylvania, specializing in skincare, makeup, and fragrance products. Founded in 1946, the company has grown to become a significant player in the beauty industry, offering a wide array of high-quality products designed for consumers seeking effective beauty solutions. Estée Lauder's product line includes a variety of color cosmetics, such as foundations, lipsticks, and eye makeup, which are well-regarded for their performance and quality. The company has a robust online presence, allowing customers to shop directly through its website, access loyalty rewards, and receive personalized beauty advice. With a workforce of approximately 1,699 employees, Estée Lauder continues to be a relevant and active participant in the cosmetics market.

3. Younique Products

• Website: youniqueproducts.com
• Ownership type: Corporate
• Headquarters: Lehi, Utah, United States (USA)
• Employee distribution: United States (USA) 66%, United Kingdom (UK) 10%, Canada 9%, Other 15%
• Latest funding: $600.0M, January 2017
• Founded year: 2012
• Headcount: 501-1000
• LinkedIn: younique-products

Younique Products, founded in 2012 and based in Lehi, Utah, is a beauty brand that focuses on cosmetics and skincare. The company offers a wide range of makeup products, including lip glosses, mascaras, and bronzers, catering to consumers who seek to enhance their appearance. Younique operates primarily through direct selling, allowing customers to purchase products online and interact with brand ambassadors. This model not only fosters a community around the brand but also empowers individuals to build their own businesses. Younique has a notable presence in several countries, including the United States, the United Kingdom, and Canada. The company has received substantial funding, totaling $600 million, which underscores its growth ambitions and commitment to expanding its market reach.

4. Colorbar Cosmetics Pvt. Ltd.

• Website: colorbarcosmetics.com
• Ownership type: Private
• Headquarters: New Delhi, Delhi, India
• Employee distribution: India 99%
• Founded year: 2004
• Headcount: 1001-5000
• LinkedIn: colorbar-usa

Colorbar Cosmetics Pvt. Ltd., based in New Delhi, India, is a private cosmetics brand founded in 2004. The company specializes in a broad array of products, including makeup, skincare, and fragrances, catering to consumers who seek quality beauty solutions. Colorbar's product offerings include lipsticks, foundations, eye makeup, and skincare items, all designed to address various skin concerns and preferences. The company operates primarily in India, with a workforce of approximately 810 employees. Colorbar Cosmetics has developed a robust online shopping platform, allowing customers to conveniently purchase their products. Their commitment to quality is reflected in their cruelty-free certification and the use of vegan ingredients in many of their products, appealing to a growing segment of conscious consumers.

5. Clinique

• Website: clinique.com
• Ownership type: Private
• Headquarters: New York, New York, United States (USA)
• Employee distribution: United States (USA) 44%, United Kingdom (UK) 15%, Morocco 6%, Other 36%
• Founded year: 1968
• Headcount: 10001+
• LinkedIn: clinique

Clinique, based in New York City, is a prominent skincare and cosmetics brand that has been operational since 1968. The company is known for its dermatologist-developed products, which include a wide array of skincare solutions, makeup, and fragrances. Clinique places a strong emphasis on safety, with all products being allergy tested and fragrance-free. Their makeup line features popular items like the Almost Lipstick in Black Honey and various foundations and eye products. Clinique primarily sells its products through its online store, ensuring accessibility for consumers. The brand's commitment to dermatological science and consumer safety has made it a trusted name in the beauty industry, appealing to a broad audience seeking effective and safe cosmetic solutions.

6. Urban Decay Cosmetics

• Website: urbandecay.com
• Ownership type: Corporate
• Headquarters: Newport Beach, California, United States (USA)
• Employee distribution: United States (USA) 64%, United Kingdom (UK) 15%, Canada 2%, Other 18%
• Latest funding: December 2012
• Founded year: 1996
• Headcount: 201-500
• LinkedIn: urban-decay-cosmetics

Urban Decay Cosmetics, based in Newport Beach, California, is a prominent player in the color cosmetics industry. Established in 1996, the brand offers a wide array of makeup products, including lip, eye, and complexion items. Urban Decay is particularly recognized for its commitment to cruelty-free cosmetics, appealing to consumers who prioritize ethical beauty choices. The company primarily operates through its online store and major department retailers, ensuring accessibility to a broad audience. Urban Decay has built a reputation for its vibrant and edgy product lines, such as the iconic Naked Eyeshadow Palettes and the All Nighter Setting Spray, which are staples in many makeup collections. The brand actively engages with its community through initiatives that celebrate diversity and support various social causes, further solidifying its position in the cosmetics market.

7. SeneGence International

• Website: senegence.com
• Ownership type: Private
• Headquarters: Lake Forest, California, United States (USA)
• Employee distribution: United States (USA) 85%, Australia 7%, Canada 6%, Other 1%
• Founded year: 1999
• Headcount: 51-200
• LinkedIn: senegenceinternational

SeneGence International, founded in 1999 and based in Lake Forest, California, is a private cosmetics and skincare company. The firm offers a variety of products, including makeup, skincare treatments, and hair care solutions. SeneGence is particularly known for its lip products, such as LipSense, which is a long-lasting liquid lip color. The company operates an online store for direct consumer sales and provides opportunities for individuals to become distributors, fostering a network of brand advocates. With a workforce of approximately 1836 employees, SeneGence has a significant presence in the United States, Australia, and Canada. Their commitment to quality and innovation in beauty products has helped them maintain relevance in the competitive cosmetics industry.

8. NARS Cosmetics

• Website: narscosmetics.com
• Ownership type: Private
• Headquarters: New York, New York, United States (USA)
• Employee distribution: United States (USA) 51%, United Kingdom (UK) 14%, France 4%, Other 31%
• Founded year: 1994
• Headcount: 201-500
• LinkedIn: nars-cosmetics

NARS Cosmetics, based in New York City, is a private cosmetics brand founded in 1994 by François Nars. The company specializes in high-quality makeup and skincare products, catering to consumers who seek effective and stylish beauty solutions. NARS offers a wide array of products, including foundations, concealers, lipsticks, and blushes, with notable collections like the Orgasm and Light Reflecting™ lines. The brand operates primarily through its online store, providing direct access to its offerings and enhancing customer engagement through virtual artist consultations and exclusive online experiences. NARS has built a loyal customer base and is recognized for its innovative approach to beauty, making it a significant player in the cosmetics industry.

9. Bare Escentuals

• Website: bareminerals.com
• Ownership type: Private Equity
• Headquarters: New York, New York, United States (USA)
• Latest funding: December 2021
• Founded year: 1976
• Headcount: 1001-5000
• LinkedIn: bare-escentuals

Bare Escentuals, operating under the brand name bareMinerals, is a cosmetics company based in New York City. Founded in 1976, the company has carved out a niche in the beauty industry by specializing in mineral makeup and clean skincare products. Their offerings are designed for consumers who are increasingly conscious about skin health and the ingredients in their cosmetics. Bare Escentuals emphasizes a direct-to-consumer approach, utilizing both their online store and physical retail locations to reach customers. The brand is recognized for its commitment to clean beauty, promoting products that are not only effective but also mindful of skin health. Their product lineup includes a variety of makeup essentials, such as foundations, concealers, and lip products, which cater to a wide range of beauty needs. This focus on clean, skin-improving makeup positions Bare Escentuals as a relevant player in the color cosmetics market.

10. Bobbi Brown Cosmetics

• Website: bobbibrowncosmetics.com
• Ownership type: Private
• Headquarters: New York, New York, United States (USA)
• Employee distribution: United States (USA) 38%, United Kingdom (UK) 23%, India 5%, Other 34%
• Founded year: 1991
• Headcount: 1001-5000
• LinkedIn: bobbi-brown-cosmetics

Bobbi Brown Cosmetics, based in New York City, is a prominent cosmetics brand known for its extensive range of makeup and skincare products. Founded in 1991 by makeup artist Bobbi Brown, the company has carved out a niche by focusing on products that enhance natural beauty rather than masking it. Bobbi Brown Cosmetics caters to a wide audience, offering solutions for various skin types and preferences. The brand is recognized for its commitment to quality and innovation, frequently launching new products that reflect current beauty trends. The company also emphasizes education and artistry, providing resources such as how-to videos and personalized services to help consumers make informed choices about their beauty routines. With a workforce of nearly 1,700 employees and a significant presence in markets like the United States and the United Kingdom, Bobbi Brown continues to be a relevant player in the cosmetics industry.

11. Kiko Milano

• Website: kikocosmetics.com
• Ownership type: Private Equity
• Headquarters: Bergamo, Lombardy, Italy
• Employee distribution: Italy 33%, France 21%, Spain 11%, Other 35%
• Latest funding: $1.5B, April 2024
• Founded year: 1997
• Headcount: 5001-10000
• LinkedIn: kiko-make-up-milano---percassi

Kiko Milano, based in Bergamo, Lombardy, Italy, is a cosmetics retailer that specializes in makeup, skincare products, and beauty accessories. Established in 1997, the company has grown to employ over 8,000 people and operates primarily through its online store, enhancing convenience for customers. Kiko Milano is known for its affordable beauty solutions, catering to consumers who seek quality products without breaking the bank. The company also emphasizes personalized beauty services, offering tools like the Foundation Finder and in-store makeup sessions to help customers find their ideal products. With a significant presence in various countries, including Italy, France, and Spain, Kiko Milano continues to expand its reach and influence in the cosmetics industry. The recent funding of $1.5 billion in April 2024 highlights the company's potential for further growth and innovation in the beauty sector.

12. ColourPop Cosmetics

• Website: colourpop.com
• Ownership type: Private
• Headquarters: Oxnard, California, United States (USA)
• Founded year: 2014
• Headcount: 501-1000
• LinkedIn: colourpop-cosmetics

ColourPop Cosmetics, based in Oxnard, California, is a private cosmetics brand that specializes in a wide array of beauty products, including makeup, skincare, and beauty tools. Founded in 2014, ColourPop has carved out a niche in the beauty market by offering high-quality products at accessible prices. The company is known for its innovative approach to product development, often launching new collections and collaborations that resonate with current trends and pop culture. Their product offerings include a variety of makeup items such as eyeshadows, lipsticks, and face products, as well as skincare solutions. ColourPop prides itself on being 100% cruelty-free and focuses on creating products that cater to a broad audience. The brand's online presence allows it to reach consumers directly, enhancing customer engagement and loyalty.

13. MyGlamm | Good Glamm Group

• Website: myglamm.com
• Ownership type: Venture Capital
• Headquarters: Mumbai, Maharashtra, India
• Employee distribution: India 100%
• Latest funding: Other (Debt), October 2021
• Founded year: 2015
• Headcount: 501-1000
• LinkedIn: myglamm

MyGlamm | Good Glamm Group, based in Mumbai, Maharashtra, India, is a beauty brand that specializes in cosmetics and personal care products. Founded in 2015, the company has quickly made a name for itself by offering a wide array of makeup, skincare, and hair care items. MyGlamm caters to consumers looking for quality beauty solutions, with a strong emphasis on online sales, which allows for a convenient shopping experience across India. The brand's product lineup includes lipsticks, foundations, eyeliners, and more, showcasing their focus on color cosmetics. MyGlamm has also collaborated with notable personalities, enhancing its visibility and appeal in the market. The company operates with a workforce of approximately 515 employees, reflecting its growth and commitment to the beauty industry.

14. Laura Mercier Cosmetics

• Website: lauramercier.com
• Ownership type: Private
• Headquarters: New York, New York, United States (USA)
• Employee distribution: United States (USA) 43%, United Kingdom (UK) 23%, Netherlands 5%, Other 28%
• Founded year: 1996
• Headcount: 51-200
• LinkedIn: laura-mercier

Laura Mercier Cosmetics, based in New York City, is a private cosmetics and skincare brand established in 1996. The company specializes in high-quality makeup products that cater to a wide range of skin tones and types. Known for its focus on achieving a natural look, Laura Mercier emphasizes the concept of a 'flawless face' in its product offerings. The brand has developed a loyal following, thanks in part to its innovative products like the Translucent Loose Setting Powder and Tinted Moisturizer, which have become staples in many makeup routines. Laura Mercier engages directly with consumers through its online store, offering personalized shopping experiences and tools for shade matching. The company also maintains a presence in the skincare market, providing a holistic approach to beauty. With a workforce of around 568 employees, Laura Mercier continues to be a relevant and active participant in the cosmetics industry.

15. NYX Professional Makeup

• Website: nyxcosmetics.com
• Ownership type: Corporate
• Headquarters: El Segundo, California, United States (USA)
• Employee distribution: United States (USA) 29%, France 20%, Italy 14%, Other 37%
• Latest funding: June 2014
• Founded year: 1999
• Headcount: 51-200
• LinkedIn: nyx-professional-makeup

NYX Professional Makeup, based in El Segundo, California, is a cosmetics brand that has been making waves since its inception in 1999. The company offers an extensive array of makeup products, including lip, eye, and face cosmetics, catering to both beauty enthusiasts and professionals. NYX is recognized for its commitment to high-quality products at accessible price points, which has garnered a loyal customer base. The brand operates primarily through its online store, enhancing customer convenience and accessibility. NYX has also made a name for itself by championing vegan and cruelty-free practices, having been PETA certified since 2015. Their product lines are curated by makeup professionals, ensuring that they meet the demands of a discerning audience. With a workforce that spans multiple countries, including significant representation in the USA and Europe, NYX continues to expand its global footprint while staying true to its mission of inclusivity and quality in the beauty industry.

16. Too Faced Cosmetics

• Website: toofaced.com
• Ownership type: Corporate
• Headquarters: Irvine, California, United States (USA)
• Employee distribution: United States (USA) 66%, United Kingdom (UK) 12%, France 6%, Other 16%
• Latest funding: $1.4B, November 2016
• Founded year: 1998
• Headcount: 51-200
• LinkedIn: too-faced-cosmetics

Too Faced Cosmetics, based in Irvine, California, is a cosmetics brand that specializes in makeup and skincare products. Founded in 1998, the company has built a reputation for its high-quality offerings, which include foundations, lip products, and skincare solutions. Too Faced is particularly recognized for its vibrant and playful branding, appealing to a wide range of consumers. The brand operates an online store, providing direct access to its product lineup and promotional deals. With a focus on cruelty-free beauty, Too Faced has positioned itself as a responsible choice for consumers who prioritize ethical considerations in their purchasing decisions. The company has also engaged in significant funding activities, with a reported funding amount of $1.45 billion as of November 2016, indicating strong investor confidence in its business model and growth potential.

17. Lotus Herbals Pvt Ltd

• Website: lotusherbals.com
• Ownership type: Private
• Headquarters: New Delhi, Delhi, India
• Employee distribution: India 98%, Other 2%
• Founded year: 1993
• Headcount: 1001-5000
• LinkedIn: lotus-herbals

Lotus Herbals Pvt Ltd, founded in 1993 and based in New Delhi, India, is a prominent beauty brand specializing in skincare and makeup products. The company is known for its commitment to using natural ingredients, catering to consumers who seek effective and herbal beauty solutions. With a workforce of over 1,200 employees, Lotus Herbals has carved out a significant niche in the Indian beauty market. Their product range includes not only skincare but also a comprehensive selection of color cosmetics, such as foundations, lipsticks, and eye makeup. The brand operates an online store, allowing customers to purchase products conveniently. Lotus Herbals has positioned itself as a trusted name in the industry, focusing on quality and customer satisfaction.

18. Yanbal

• Website: yanbal.com
• Ownership type: Private
• Headquarters: Bolivia
• Employee distribution: Peru 45%, Colombia 23%, Ecuador 17%, Other 14%
• Founded year: 1967
• Headcount: 1001-5000
• LinkedIn: yanbal-international

Yanbal is a private beauty products company founded in 1967, headquartered in Bolivia. With a workforce of over 6,700 employees, the company has established a significant presence in Latin America, particularly in Peru, Colombia, and Ecuador. Yanbal specializes in the design, development, manufacturing, and direct sales of a wide array of beauty products, including skincare, makeup, and fragrances. Their product offerings in the color cosmetics category include foundations, lipsticks, eyeshadows, and more, catering to various consumer needs. Yanbal's business model relies on a network of independent consultants, which not only drives sales but also fosters a personalized shopping experience for customers. This approach allows them to maintain a strong connection with their clientele while promoting their products effectively across multiple markets.

19. Tarte Cosmetics

• Website: tartecosmetics.com
• Ownership type: Corporate
• Headquarters: New York, New York, United States (USA)
• Employee distribution: United States (USA) 82%, Australia 2%, Italy 2%, Other 14%
• Latest funding: $135.0M, March 2014
• Founded year: 2000
• Headcount: 51-200
• LinkedIn: tarte-cosmetics

Tarte Cosmetics, based in New York City, is a cosmetics brand that specializes in high-performance makeup and skincare products. Founded in 2000, Tarte has carved out a niche in the beauty market by focusing on quality and innovative formulations. The company offers a wide array of beauty items, including concealers, foundations, and lip products, catering to consumers who seek effective and reliable beauty solutions. Tarte operates an online store, allowing customers to purchase products directly. The brand is also known for its commitment to clean beauty, with a focus on vegan ingredients and formulations free from harmful chemicals. Tarte has received significant funding, amounting to $135 million in 2014, which has likely supported its growth and product development efforts. Furthermore, Tarte actively participates in charitable initiatives, reinforcing its brand values and community engagement.

20. Make Up for Ever

• Website: makeupforever.com
• Ownership type: Corporate
• Headquarters: Paris, Île-De-France, France
• Employee distribution: France 42%, United States (USA) 18%, Canada 8%, Other 33%
• Latest funding: January 1999
• Founded year: 1984
• Headcount: 1001-5000
• LinkedIn: make-up-for-ever

Make Up for Ever is a Paris-based cosmetics brand that specializes in high-quality makeup products tailored for both professional makeup artists and everyday consumers. Founded in 1984, the company has built a solid reputation for its extensive range of products, including foundations, lipsticks, and makeup tools. The brand is particularly known for its commitment to quality and performance, which resonates well with makeup professionals who rely on effective cosmetics for their work. Make Up for Ever operates primarily through its online store, providing direct access to its offerings across various regions, including North America, Europe, and Asia. The company actively engages with its audience through innovative product launches and promotional events, ensuring it remains relevant in the fast-paced cosmetics industry.

21. Lime Crime

• Website: limecrime.com
• Ownership type: Private Equity
• Headquarters: Los Angeles, California, United States (USA)
• Employee distribution: United States (USA) 82%, Canada 18%
• Latest funding: June 2018
• Founded year: 2008
• Headcount: 11-50
• LinkedIn: lime-crime-inc

Lime Crime is a cosmetics brand based in Los Angeles, California, established in 2008. The company specializes in vibrant and colorful beauty products, including a wide array of makeup and hair dye. Lime Crime caters to consumers looking for unique and high-quality options to express their individuality. The brand operates primarily as an online retailer, allowing it to connect directly with customers across various regions, including the United States and Canada. Lime Crime is known for its commitment to ethical practices, being 100% vegan and cruelty-free, which resonates with a growing segment of consumers who prioritize sustainability in their purchasing decisions. The brand has gained recognition for its innovative products and bold marketing strategies, making it a notable player in the color cosmetics industry.

Color Cosmetics Insights: Key Companies

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