Utah offers a vibrant adventure travel scene, characterized by companies that focus on outdoor activities such as rafting, biking, and hiking. This sector is seeing a rise in demand, driven by a growing interest in eco-tourism and experiential travel. With unique landscapes and national parks, Utah serves as an ideal playground for adventure seekers. Many firms prioritize safety and sustainability, appealing to conscientious travelers. As technology integrates with adventure tourism, companies are increasingly adopting digital platforms for streamlined booking and personalized experiences, setting an optimistic trajectory for the industry in the coming years.


The featured companies are based in various Utah locations, primarily Salt Lake City and Moab. Established between 1961 and 2021, they range from family-owned businesses like Holiday River Expeditions to larger operators such as Powdr. These companies focus on outdoor activities, including whitewater rafting, hiking, and luxury tours, establishing themselves as specialists in the adventure travel sector. Their employee counts vary, highlighting both small, intimate firms and larger organizations catering to broader markets.


Continue reading to discover Utah's top adventure travel companies.


Top 21 Adventure Travel Companies in Utah


1. Western River Expeditions

  • Website: westernriver.com
  • Ownership type: Private
  • Headquarters: Salt Lake City, Utah, United States (USA)
  • Employee distribution: United States (USA) 100%
  • Founded year: 1961
  • Headcount: 51-200
  • LinkedIn: western-river-expeditions

Western River Expeditions, based in Salt Lake City, Utah, is a private adventure tourism company that has been operating since 1961. With a workforce of approximately 70 employees, the company specializes in whitewater rafting, offering a range of guided trips across some of the most iconic rivers in the United States, including the Grand Canyon, the Colorado River, and various rivers in Utah, Idaho, and Oregon. Their trips cater to outdoor enthusiasts seeking both adventure and a connection with nature. Western River Expeditions manages all necessary logistics, ensuring a seamless experience for their customers. The company has built a reputation for quality and safety in the adventure travel industry, making it a notable player in this niche market.


2. Holiday River Expeditions

  • Website: bikeraft.com
  • Ownership type: Family Owned
  • Headquarters: Salt Lake City, Utah, United States (USA)
  • Employee distribution: United States (USA) 100%
  • Founded year: 1966
  • Headcount: 11-50
  • LinkedIn: holiday-river-expeditions

Holiday River Expeditions, based in Salt Lake City, Utah, is a family-owned adventure tourism company that has been operating since 1966. With a dedicated team of 38 employees, the company specializes in outdoor experiences, particularly whitewater rafting and mountain biking. They offer a variety of guided trips designed for individuals, families, and youth groups, ensuring safe and memorable adventures in some of the most breathtaking natural landscapes in the United States. Operating primarily in Utah and Colorado, Holiday River Expeditions is committed to environmental stewardship and personalized service, which sets them apart in the competitive adventure travel industry. Their extensive experience and thoughtful planning contribute to the quality of their trips, making them a reliable choice for adventure seekers.


3. Moab Adventure Center


Moab Adventure Center is a private adventure tour company based in Moab, Utah, founded in 2004. The company specializes in a variety of outdoor activities, including river rafting, rock climbing, canyoneering, and guided tours of national parks such as Arches and Canyonlands. With a team of well-trained guides, Moab Adventure Center aims to provide memorable experiences in the breathtaking landscapes of the region. The company operates as a convenient platform for booking these activities, ensuring a seamless experience for customers. Their commitment to adventure tourism is evident in their extensive offerings, which also include mountain biking, zip lining, and hot air balloon rides. Moab Adventure Center is recognized for its focus on customer satisfaction and safety, making it a notable entity in the adventure travel industry.


4. Western Spirit Cycling

  • Website: westernspirit.com
  • Ownership type: Private
  • Headquarters: Moab, Utah, United States (USA)
  • Employee distribution: United States (USA) 100%
  • Founded year: 1990
  • Headcount: 11-50
  • LinkedIn: western-spirit-cycling

Western Spirit Cycling, based in Moab, Utah, is an outdoor adventure company that specializes in guided bike trips throughout the United States. Since its inception in 1990, the company has focused on creating memorable cycling experiences in some of the country's most scenic national parks, including Bryce, Zion, and Yellowstone. With a team of experienced guides, Western Spirit Cycling offers a variety of trip types, catering to families, beginners, and seasoned cyclists alike. Their trips are designed to provide not just cycling but also a connection to nature, with an emphasis on camping and outdoor cooking. The company has built a reputation for quality service and customer satisfaction, as evidenced by numerous positive testimonials from past participants. They actively promote outdoor recreation and support trail initiatives, further solidifying their role in the adventure travel industry.


5. Zion Adventures

  • Website: zionadventures.com
  • Ownership type: Private
  • Headquarters: Springdale, Utah, United States (USA)
  • Employee distribution: United States (USA) 100%
  • Founded year: 1996
  • Headcount: 11-50
  • LinkedIn: zion-adventure-company

Zion Adventures, based in Springdale, Utah, is a private outdoor adventure company founded in 1996. With a team of 32 employees, the company focuses on providing guided trips, equipment rentals, and educational courses for outdoor activities in Zion National Park. Their services are designed for tourists and outdoor enthusiasts seeking safe and enjoyable experiences in nature. Zion Adventures has established itself as a prominent outfitter in the region, being the first to offer Narrows outfitting and guiding services. They have served nearly a million visitors over the years, showcasing their expertise and commitment to quality service in the adventure travel sector. The company operates primarily in the recreation and tourism industry, emphasizing customer safety and satisfaction through well-organized trips and high-quality gear rentals.


6. Antarctic Logistics & Expeditions LLC


Antarctic Logistics & Expeditions LLC (ALE) is a specialized logistics and expedition company based in Salt Lake City, Utah, with a focus on travel and support services in Antarctica. Founded in 2003, ALE has built a reputation for facilitating access to one of the most remote and extreme environments on Earth. The company offers a range of unique experiences, including air and overland transport, camp services, and safety guidance tailored for adventure travelers and researchers alike. With a significant portion of their operations based in Antarctica, ALE provides essential logistical support, ensuring that expeditions are conducted safely and efficiently. Their commitment to responsible tourism is evident in their environmental ethics and safety protocols, which prioritize the well-being of both guests and the fragile Antarctic ecosystem. ALE's expertise in navigating the complexities of polar travel positions them as a key player in the adventure travel industry.


7. Utah Luxury Tours

  • Website: utahluxurytours.com
  • Ownership type: Private
  • Headquarters: Clinton, Utah, United States (USA)
  • Employee distribution: United States (USA) 100%
  • Founded year: 2008
  • Headcount: 1-10
  • LinkedIn: utahluxury-tours

Utah Luxury Tours, founded in 2008 and based in Clinton, Utah, is a private travel agency that specializes in guided tours and luxury travel experiences. With a small team of dedicated professionals, the company focuses on creating personalized itineraries that allow travelers to explore Utah's breathtaking national parks and scenic destinations. Their offerings include a variety of private custom tours, specialty tours, and scheduled tours, catering to different interests and preferences. The company prides itself on its knowledgeable guides, who collectively possess over 124 years of guiding experience in the region. This expertise ensures that clients receive insightful and engaging experiences during their travels. Utah Luxury Tours also collaborates with other travel entities, enhancing their service offerings and expanding their reach within the adventure travel industry.


8. RESMARK Systems

  • Website: resmarksystems.com
  • Ownership type: Private
  • Headquarters: Salt Lake City, Utah, United States (USA)
  • Employee distribution: United States (USA) 100%
  • Founded year: 2005
  • Headcount: 11-50
  • LinkedIn: resmark-systems

RESMARK Systems, based in Salt Lake City, Utah, is a private company founded in 2005. It specializes in adventure tourism, offering a variety of outdoor activities that include rafting, ziplining, and guided tours. The company is dedicated to providing organized experiences that allow customers to safely explore natural landscapes. In addition to traditional adventure activities, RESMARK Systems also incorporates wellness elements into their offerings, such as sound healing and mindfulness classes, which aim to enhance the overall experience for participants. With a team of 21 employees, the company operates entirely within the United States, focusing on delivering memorable adventures to both locals and tourists alike.


9. Powdr

  • Website: powdr.com
  • Ownership type: Private
  • Headquarters: Clinton, Utah, United States (USA)
  • Employee distribution: United States (USA) 100%
  • Founded year: 1993
  • Headcount: 5001-10000
  • LinkedIn: powdr-corp

Powdr is an adventure lifestyle company founded in 1993, based in Clinton, Utah. With a workforce of around 207 employees, Powdr operates eight mountain resorts and provides a range of outdoor adventure experiences, catering to both adventure seekers and families. The company is dedicated to creating memorable experiences in nature, emphasizing community engagement and outdoor activities. Powdr's portfolio includes well-known resorts such as Copper Mountain, Mt Bachelor, and Snowbird, among others. They also offer unique experiences like rafting and heli-skiing, totaling over 26,400 annual adventures. Powdr is committed to sustainability, harnessing significant clean energy through solar initiatives. Their philanthropic program, Play It Forward, reflects their dedication to supporting local communities. Overall, Powdr is actively involved in the adventure travel industry, promoting an active lifestyle and environmental responsibility.


10. All Seasons Adventures


All Seasons Adventures is an outdoor adventure company based in Park City, Utah, established in 1995. With a team of 11-50 employees, the company specializes in providing a variety of recreational activities, including rafting, fly fishing, mountain biking, hiking, snowshoeing, and dog sledding. They cater to a broad audience, including individuals, families, and corporate clients seeking unique outdoor experiences. The company prides itself on delivering high-quality service and has built a reputation as a trusted partner for outdoor excursions in the Park City area. Their commitment to customer satisfaction is evident in the positive reviews from clients who appreciate the professionalism and expertise of their guides. All Seasons Adventures also engages in corporate team-building activities, offering customized events that promote teamwork and collaboration in a natural setting. Their focus on sustainability and community involvement further enhances their standing in the adventure travel sector.


11. Red River Adventures LLC


Red River Adventures LLC is a family-owned adventure tourism company located in Moab, Utah. Founded in 2003, the company specializes in a variety of outdoor activities, including rafting, climbing, canyoneering, and winter sports like skiing and ice climbing. With a commitment to safety and enjoyment, Red River Adventures employs certified guides who are trained to provide memorable experiences for their guests. Over the years, they have successfully hosted more than 100,000 visitors, showcasing their expertise in the industry. The company is known for its personalized service, offering small group sizes and a focus on customer satisfaction. Their offerings include full and half-day trips, educational courses, and multi-sport packages, making them a comprehensive provider of adventure experiences in the scenic landscapes of Moab.


12. Zion Ponderosa Ranch Resort


Zion Ponderosa Ranch Resort, established in 1994, is a private resort located in Orderville, Utah, adjacent to Zion National Park. The resort specializes in providing a blend of comfortable accommodations and adventure activities, making it a popular choice for tourists looking to explore the natural beauty of the area. Guests can choose from various lodging options, including vacation homes, cabins, and glamping setups, catering to different preferences and group sizes. The resort also offers guided tours and recreational activities, such as canyoneering, jeep tours, and horseback riding, led by experienced guides. This combination of lodging and adventure services positions Zion Ponderosa as a key player in the adventure travel industry, appealing to those seeking both relaxation and excitement in a stunning natural environment.


13. Sorrel River Ranch Resort & Spa


Sorrel River Ranch Resort & Spa is a private luxury resort situated on 240 acres along the Colorado River in Moab, Utah. Founded in 1999, the resort caters to tourists looking for both relaxation and adventure in a stunning natural setting. It offers a range of accommodations, from rustic cabins to upscale suites, and features a spa and wellness center. The resort is particularly known for its outdoor adventure offerings, which include horseback riding, hiking, mountain biking, and river rafting. Sorrel River Ranch collaborates with local vendors to provide guests with a variety of excursions, enhancing their experience in the surrounding national parks. The resort's commitment to providing immersive experiences in nature, along with its focus on sustainability and local sourcing for its dining options, underscores its involvement in the adventure travel industry.


14. Mad Moose Rentals & Tours

  • Website: madmooserentals.com
  • Ownership type: Private
  • Headquarters: Hurricane, Utah, United States (USA)
  • Employee distribution: United States (USA) 100%
  • Founded year: 2017
  • Headcount: 11-50
  • LinkedIn: madmooserentals

Mad Moose Rentals & Tours, founded in 2017 and based in Hurricane, Utah, is a private adventure rental company that specializes in UTV, boat, jetski, and slingshot rentals. The company caters to outdoor enthusiasts seeking exhilarating experiences in the stunning landscapes of Southern Utah, particularly around Sand Hollow and Quail Creek State Parks. Mad Moose Rentals prides itself on offering well-maintained vehicles and guided tours, ensuring that customers can safely explore over 55,000 acres of local trails, rock formations, and waterways. The company has positioned itself as a go-to option for adventure seekers in the region, emphasizing customer service and a deep respect for the environment. Their operations include annual events and a membership program, further engaging with the adventure community.


15. Zion Mountain Ranch

  • Website: zmr.com
  • Ownership type: Private
  • Headquarters: Zion National Park, Utah, United States (USA)
  • Employee distribution: United States (USA) 100%
  • Founded year: 1995
  • Headcount: 11-50
  • LinkedIn: zion-mountain-ranch

Zion Mountain Ranch, established in 1995, is a private hospitality company located in the scenic area of Zion National Park, Utah. The ranch offers unique lodging options, including rustic cabins and luxurious lodges, designed to provide guests with a comfortable and memorable stay. The company caters primarily to tourists and families, providing a range of recreational activities such as horseback riding, guided hikes, bike tours, and canyoneering. These activities are tailored to various skill levels, ensuring that all guests can enjoy the natural beauty of the surrounding landscape. The ranch also emphasizes sustainability through its farm-to-table dining experience, utilizing ingredients from its organic gardens and aquaponic greenhouses. This commitment to quality and sustainability enhances the overall guest experience, positioning Zion Mountain Ranch as a notable player in the adventure travel sector.


16. Explore Utah Valley


Explore Utah Valley is a private tourism agency based in Provo, Utah, established in 2002. The company specializes in promoting outdoor adventures, lodging, dining, and events tailored for families and tourists. With a small team of around 22 employees, Explore Utah Valley aims to create memorable experiences for visitors in the scenic Utah Valley area. Their offerings include a variety of recreational activities such as hiking, skiing, and fishing, alongside cultural events and local attractions. The agency plays a significant role in the local tourism industry by providing resources and information to help visitors navigate the region's outdoor and cultural offerings, thereby enhancing the overall visitor experience.


17. Open Sky Resorts

  • Website: stayopensky.com
  • Ownership type: Private
  • Headquarters: Virgin, Utah, United States (USA)
  • Founded year: 2021
  • Headcount: 1-10
  • LinkedIn: stayopensky

Open Sky Resorts, operating under the brand Open Sky Zion, is a private luxury lodging company founded in 2021. Located in Virgin, Utah, just minutes from Zion National Park, the company specializes in high-end camping experiences that merge comfort with nature. Open Sky Zion features safari-style tents equipped with luxurious amenities, including private bathrooms, heated floors, and outdoor showers. The company emphasizes a connection to the natural environment while providing guests with opportunities for adventure through activities like mountain biking, hiking, and climbing. With a focus on quality service and unique experiences, Open Sky Resorts aims to attract travelers looking for both relaxation and adventure in a stunning natural setting.


18. Ski Utah

  • Website: skiutah.com
  • Ownership type: Private
  • Headquarters: Salt Lake City, Utah, United States (USA)
  • Employee distribution: United States (USA) 100%
  • Founded year: 1975
  • Headcount: 1-10
  • LinkedIn: ski-utah

Ski Utah, founded in 1975 and based in Salt Lake City, Utah, is a private company dedicated to enhancing the skiing experience in the state. With a small team of around 34 employees, Ski Utah serves as a comprehensive resource for skiing enthusiasts, providing up-to-date snow reports, ski passes, lodging options, and a variety of outdoor activities. The company connects customers with Utah's 15 ski resorts, ensuring they have access to the best winter experiences. Ski Utah also promotes the Interconnect Adventure Tour, which allows skiers to explore multiple resorts in a single day, showcasing the region's vast skiing opportunities. Their commitment to outdoor recreation and family-friendly activities further solidifies their role in the adventure travel industry.


19. Backcountry.com

  • Website: backcountry.com
  • Ownership type: Corporate
  • Headquarters: Clinton, Utah, United States (USA)
  • Latest funding: Other (Debt), $112.0M, September 2024
  • Founded year: 1996
  • Headcount: 501-1000
  • LinkedIn: backcountry-com

Backcountry.com, founded in 1996 and based in Clinton, Utah, is an outdoor retailer that specializes in clothing and gear tailored for various outdoor activities, including hiking, camping, biking, and winter sports. The company serves outdoor enthusiasts by providing a comprehensive selection of high-quality products designed to enhance their experiences in nature. With a workforce of approximately 705 employees, Backcountry.com has established itself as a significant player in the outdoor retail market. The company has also recently secured $112 million in funding, which reflects its ongoing commitment to growth and innovation in the outdoor gear sector. Their online platform allows customers to easily shop for essential gear, making it a go-to destination for adventure seekers.


20. Trailhead Engineering


Trailhead Engineering, founded in 2013 and based in Sandy, Utah, is a private company dedicated to providing outdoor adventures and experiences. With a small team of 11-50 employees, the company focuses on engaging families and individuals in nature through a variety of activities. Their offerings include events like wildflower festivals and river outings, which aim to inspire people to explore the natural beauty of Utah. Trailhead Engineering emphasizes community involvement and encourages customers to share their adventures, fostering a sense of connection among outdoor enthusiasts. The company has not reported any funding, indicating a self-sustained approach to its operations.


21. Big Rock Candy Mountain Resort


Big Rock Candy Mountain Resort, located in Sevier, Utah, has been a staple in the hospitality industry since its founding in 1928. The resort caters to tourists and outdoor enthusiasts by providing a range of lodging options, including cabins, RV sites, and unique accommodations like Caboose Village and glamping. It is particularly known for its recreational offerings, which include ATV rentals, river rafting, and access to extensive bike trails. The resort also features an on-site restaurant and a gift shop, enhancing the overall guest experience. With a focus on adventure and relaxation, Big Rock Candy Mountain Resort attracts visitors from across the country and beyond, making it a notable player in the adventure travel sector.



Adventure Travel Insights: Key Companies in Utah


CompanyHeadquarterSizeFoundedOwnership
Western River ExpeditionsSalt Lake City, Utah, United States (USA)51-2001961Private
Holiday River ExpeditionsSalt Lake City, Utah, United States (USA)11-501966Family Owned
Moab Adventure CenterMoab, Utah, United States (USA)11-502004Private
Western Spirit CyclingMoab, Utah, United States (USA)11-501990Private
Zion AdventuresSpringdale, Utah, United States (USA)11-501996Private
Antarctic Logistics & Expeditions LLCSalt Lake City, Utah, United States (USA)1-102003Corporate
Utah Luxury ToursClinton, Utah, United States (USA)1-102008Private
RESMARK SystemsSalt Lake City, Utah, United States (USA)11-502005Private
PowdrClinton, Utah, United States (USA)5001-100001993Private
All Seasons AdventuresClinton, Utah, United States (USA)11-501995Private
Red River Adventures LLCMoab, Utah, United States (USA)1-102003Family Owned
Zion Ponderosa Ranch ResortOrderville, Utah, United States (USA)51-2001994Private
Sorrel River Ranch Resort & SpaMoab, Utah, United States (USA)51-2001999Private
Mad Moose Rentals & ToursHurricane, Utah, United States (USA)11-502017Private
Zion Mountain RanchZion National Park, Utah, United States (USA)11-501995Private
Explore Utah ValleyProvo, Utah, United States (USA)1-102002Private
Open Sky ResortsVirgin, Utah, United States (USA)1-102021Private
Ski UtahSalt Lake City, Utah, United States (USA)1-101975Private
Backcountry.comClinton, Utah, United States (USA)501-10001996Corporate
Trailhead EngineeringSandy, Utah, United States (USA)11-502013Private
Big Rock Candy Mountain ResortProvo, Utah, United States (USA)11-501928Private


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