The action figure toy industry is a vibrant sector focused on creating and selling collectible figures based on popular culture. Companies in this field range from small, independent manufacturers to large corporations, each offering unique lines that appeal to collectors and enthusiasts alike. With trends trending upward, driven by nostalgia and the revival of classic franchises, the market is capitalizing on innovative designs and high-quality craftsmanship. Notably, limited edition releases and collaborations with popular media always keep collectors on the lookout, merging play with passionate fandom.


This list features 21 action figure toy companies, showcasing a variety of sizes and specialties, ranging from established firms like Mattel to emerging names such as Super7. Companies operate from several U.S. states, Canada, and even around the world, each with distinct product offerings. Founded from the early era of toys to modern times, these companies cover numerous franchises, catering to both children and adult collectors. Their commitment to quality and detail highlights a shared focus on creating engaging and appealing toys for consumers.


Continue reading to explore the top action figure toy companies.


Top 21 Action Figure Toys Companies


1. NECA - National Entertainment Collectibles Association


NECA - National Entertainment Collectibles Association, based in Hillside, New Jersey, is a private company founded in 1985. It specializes in collectibles, particularly action figures, giftware, and themed merchandise. NECA caters to collectors and fans of pop culture, offering a wide range of unique items related to movies, music, and video games. Their product line includes not only action figures but also large-scale figures, plush dolls, prop replicas, and statues. NECA operates an online store, allowing customers to purchase products directly. The company is known for its attention to detail and quality, often producing figures that resonate with fans of various franchises. NECA's involvement in industry events and conventions highlights its active role in the collectibles market, making it a notable entity in the action figure sector.


2. Diamond Select Toys & Collectibles, LLC.


Diamond Select Toys & Collectibles, LLC. is a private toy manufacturer and retailer based in Cockeysville, Maryland, established in 1999. The company specializes in creating high-quality collectibles and action figures that draw inspiration from popular franchises, including Marvel, Disney, and others. With a workforce of approximately 35 employees, Diamond Select Toys focuses on catering to collectors and fans, offering a wide array of products designed to enhance their collections. The company primarily operates through its online store, allowing customers to pre-order and purchase items directly. Their product offerings include action figures, gallery dioramas, mini-busts, and various collectibles, showcasing their commitment to quality and fan engagement. Diamond Select Toys has maintained a presence in the market for over two decades, indicating a solid foundation and ongoing relevance in the toy industry.


3. ToysRUs

  • Website: toysrus.com
  • Ownership type: Private Equity
  • Headquarters: Parsippany-Troy Hills, New Jersey, United States (USA)
  • Employee distribution: United States (USA) 54%, Canada 12%, South Africa 4%, Other 30%
  • Latest funding: June 2019
  • Founded year: 1948
  • Headcount: 10001+
  • LinkedIn: toysrus1

ToysRUs, founded in 1948 and based in Parsippany-Troy Hills, New Jersey, is a retail company that specializes in toys and games. The company offers a wide range of products for children, including action figures, arts and crafts, and outdoor play items. ToysRUs primarily serves families and individuals seeking quality toys, providing an online shopping experience that allows customers to explore various categories. The company has a notable selection of action figures and playsets, featuring popular brands and franchises such as Marvel, DC Comics, and Star Wars. With over 13,000 employees, ToysRUs has a significant presence in the toy industry, particularly in the action figure segment, despite its previous financial difficulties. The company has not reported any recent funding, indicating a stable operational status since its restructuring efforts.


4. Entertainment Earth


Entertainment Earth, founded in 1996 and based in Simi Valley, California, is a private online retailer that specializes in action figures, collectibles, and merchandise from popular franchises. The company has carved out a niche in the toy industry by focusing on the needs of collectors and fans, offering a vast selection of products that includes exclusive releases and pre-orders. With a catalog that features thousands of action figures and collectibles from major brands like Marvel, Star Wars, and Transformers, Entertainment Earth has established itself as a go-to destination for enthusiasts. Their customer-centric approach is evident in their Mint Condition Guarantee, which ensures that items arrive in perfect condition, and their hassle-free 90-day return policy. This focus on quality and service has helped them maintain relevance in a competitive market.


5. Super7

  • Website: super7.com
  • Ownership type: Private Equity
  • Headquarters: San Francisco, California, United States (USA)
  • Employee distribution: United States (USA) 93%, China 7%
  • Latest funding: $12.0M, July 2023
  • Founded year: 2001
  • Headcount: 51-200
  • LinkedIn: about

Super7, founded in 2001 and based in San Francisco, California, is a private equity-owned toy manufacturer and retailer. The company specializes in action figures and collectible toys, offering a wide array of products that resonate with fans of various pop culture franchises. Super7 has carved out a niche in the market by providing unique collectibles that appeal to both casual buyers and dedicated collectors. Their product lines include figures from iconic franchises such as Teenage Mutant Ninja Turtles, Transformers, and Universal Monsters, among others. Super7 primarily operates through its online store, allowing consumers to purchase directly from the source. In July 2023, the company secured $12 million in funding, indicating strong investor confidence in their business model and growth trajectory.


6. Mezco Toyz LLC.

  • Website: mezcotoyz.com
  • Ownership type: Private
  • Headquarters: United States (USA)
  • Employee distribution: United States (USA) 100%
  • Founded year: 1999
  • Headcount: 11-50
  • LinkedIn: mezco-toyz-llc-

Mezco Toyz LLC, founded in 1999, is a private toy manufacturer and retailer based in the United States. The company specializes in collectible action figures and dolls, catering primarily to collectors and enthusiasts of pop culture. Mezco Toyz has built a reputation for its high-quality products, particularly through its One:12 Collective line, which features meticulously crafted figures from a variety of franchises, including horror, comic books, and classic films. Their offerings extend beyond action figures to include dolls, plush toys, and apparel, reflecting their engagement with a broad audience. Customers can purchase items directly from their website, which provides options for pre-orders and in-stock products, enhancing accessibility for collectors. Mezco Toyz has not reported any funding, indicating a self-sustained business model focused on its niche market.


7. McFarlane Toys

  • Website: mcfarlane.com
  • Ownership type: Private
  • Headquarters: Tempe, Arizona, United States (USA)
  • Employee distribution: United States (USA) 76%, Canada 20%, China 5%
  • Founded year: 1994
  • Headcount: 11-50
  • LinkedIn: tmp-international

McFarlane Toys, founded in 1994 and based in Tempe, Arizona, is a private toy manufacturer known for its action figures and collectibles. The company was established by Todd McFarlane, a comic book artist and creator of the Spawn franchise. McFarlane Toys has carved out a niche in the market by producing highly detailed figures that resonate with collectors and fans alike. Their product offerings span various popular franchises, including DC Comics, Marvel, and video games like Mortal Kombat and World of Warcraft. The company operates primarily through direct-to-consumer sales via its online store, ensuring that they cater directly to their audience's preferences. McFarlane Toys has also expanded its portfolio to include construction sets and special edition figures, further solidifying its position in the collectibles market.


8. Mattel, Inc.

  • Website: mattel.com
  • Ownership type: Private
  • Headquarters: El Segundo, California, United States (USA)
  • Employee distribution: United States (USA) 60%, Mexico 8%, China 5%, Other 27%
  • Founded year: 1945
  • Headcount: 10001+
  • LinkedIn: mattel

Mattel, Inc. is a prominent toy manufacturer based in El Segundo, California, with a workforce exceeding 11,000 employees. Founded in 1945, the company has established itself as a key player in the toy industry, offering a wide array of products that include dolls, action figures, and collectibles. Mattel serves a broad consumer base, focusing on children and collectors alike, by providing engaging toys that foster creativity and imaginative play. The company has successfully collaborated with various media franchises, enhancing its product offerings and ensuring relevance in a competitive market. Recent initiatives include partnerships with SpaceX and the development of toys based on popular films and characters, such as those from Disney and the revival of classic lines like Masters of the Universe. This strategic approach not only keeps their product lines fresh but also appeals to a nostalgic audience, further solidifying their position in the action figure segment.


9. The Entertainer

  • Website: thetoyshop.com
  • Ownership type: Corporate
  • Headquarters: Amersham, England, United Kingdom (UK)
  • Employee distribution: United Kingdom (UK) 92%, Pakistan 3%, Egypt 2%, Other 3%
  • Latest funding: $100.0M, May 2018
  • Founded year: 1981
  • Headcount: 1001-5000
  • LinkedIn: the-entertainer

The Entertainer (Amersham) Limited is a prominent toy retailer based in Amersham, England, founded in 1981. With a workforce of over 1,000 employees, the company operates both physical stores and an online platform, catering primarily to parents and guardians seeking quality toys for children. The Entertainer offers a wide array of toys and games, including a significant selection of action figures from well-known brands such as Marvel, Star Wars, and LEGO. Their website features a dedicated section for action toys, showcasing their commitment to this category. The company has also received substantial funding, amounting to £100 million in 2018, which underscores its growth and relevance in the toy industry.


10. Bigbadtoystore, INC

  • Website: bigbadtoystore.com
  • Ownership type: Private
  • Headquarters: Somerset, Wisconsin, United States (USA)
  • Employee distribution: United States (USA) 100%
  • Founded year: 1999
  • Headcount: 51-200
  • LinkedIn: bigbadtoystore-inc

Bigbadtoystore, INC, founded in 1999 and based in Somerset, Wisconsin, is an online retailer that specializes in action figures, collectibles, and related merchandise. The company serves a niche market of collectors and enthusiasts, offering a wide array of products from well-known franchises such as G.I. Joe, Dragon Ball, and Transformers. Their website allows customers to browse, pre-order, and purchase items directly, featuring categories that highlight best sellers, new arrivals, and exclusive pre-orders. Bigbadtoystore has established itself as a go-to destination for action figure collectors, providing not only products but also insights into trends and popular items within the industry. The company operates with a dedicated team and has maintained a consistent presence in the collectibles market for over two decades.


11. Moose Toys

  • Website: moosetoys.com
  • Ownership type: Family Owned
  • Headquarters: Melbourne, Victoria, Australia
  • Employee distribution: Australia 46%, United States (USA) 24%, United Kingdom (UK) 14%, Other 17%
  • Founded year: 1985
  • Headcount: 501-1000
  • LinkedIn: moose-toys

Moose Toys, founded in 1985 and based in Melbourne, Victoria, Australia, is a family-owned toy manufacturer and retailer. The company specializes in the design and distribution of interactive and collectible toys, catering primarily to children and their parents. Moose Toys has made a significant mark in the toy industry with popular product lines such as Shopkins and Little Live Pets. Their portfolio also includes action figures like the MrBeast Lab Mutators, which feature over 20 points of articulation, allowing for dynamic play experiences. Moose Toys operates on a global scale, distributing products to more than 50 countries, and employs around 655 people across various locations, including Australia, the United States, and the United Kingdom. The company is committed to innovation in toy design, focusing on interactive play that engages children and encourages creativity.


12. Iron Studios

  • Website: ironstudios.com
  • Ownership type: Private
  • Headquarters: Sao Paulo, Sao Paulo, Brazil
  • Employee distribution: Brazil 88%, Portugal 12%
  • Founded year: 2013
  • Headcount: 201-500
  • LinkedIn: iron-studios

Iron Studios, based in Sao Paulo, Brazil, is a private collectible manufacturer that has been operational since 2013. The company specializes in creating highly detailed action figures and statues, catering primarily to collectors and fans of pop culture. Iron Studios has made a name for itself by offering a wide range of licensed products from popular franchises, including Marvel, DC Comics, Star Wars, and many others. Their products are available for direct purchase through their online store, where customers can also pre-order upcoming releases. The company prides itself on its meticulous creation process, which includes design, 3D modeling, and hand painting, ensuring that each piece meets the high standards expected by collectors. Iron Studios has also been active in promoting its products through events and exhibitions, fostering a community among fans and collectors. With a workforce of around 98 employees, the company has a strong presence in Brazil and has begun to expand its reach internationally.


13. Bandai Namco Toys & Collectibles America Inc

  • Website: bandai.com
  • Ownership type: Private
  • Headquarters: Irvine, California, United States (USA)
  • Employee distribution: United States (USA) 99%, Other 1%
  • Founded year: 2019
  • Headcount: 501-1000
  • LinkedIn: bandai-namco-collectibles-bluefin

Bandai Namco Toys & Collectibles America Inc, founded in 2019 and based in Irvine, California, is a prominent player in the toy manufacturing and retailing sector. The company focuses on creating engaging toys and collectibles that appeal to both children and adult collectors. They are the master toy licensee for several well-known brands, including Tamagotchi, Dragon Ball, and Gundam. Their product range features a variety of action figures and collectibles, particularly through their Tamashii Nations line, which is recognized for its high-quality figures. Bandai Namco actively participates in major conventions and events, such as Anime Expo and San Diego Comic-Con, where they showcase their latest releases and engage with the fan community. This strategy not only enhances their visibility but also solidifies their position in the collectibles market.


14. ToyWiz.com

  • Website: toywiz.com
  • Ownership type: Family Owned
  • Headquarters: Nanuet, New York, United States (USA)
  • Employee distribution: United States (USA) 100%
  • Founded year: 1987
  • Headcount: 51-200
  • LinkedIn: toywiz-com

ToyWiz.com, based in Nanuet, New York, is a family-owned retail company that has been in operation since 1987. Initially starting as a seller of baseball cards, ToyWiz has evolved over the years to specialize in a wide range of toys, with a strong emphasis on action figures and trading card games. The company operates both an online store and a physical retail location, providing customers with a reliable source for authentic merchandise. ToyWiz is known for its extensive selection of action figures from well-known brands such as Marvel, DC, GI Joe, and Transformers, among others. The company prides itself on offering guaranteed authentic products, competitive pricing, and excellent customer service, which has helped it maintain relevance in the toy industry for over three decades.


15. Toynk

  • Website: toynk.com
  • Ownership type: Private
  • Headquarters: Gilberts, Illinois, United States (USA)
  • Employee distribution: United States (USA) 100%
  • Founded year: 2001
  • Headcount: 51-200
  • LinkedIn: toynk-toys-llc

Toynk, founded in 2001 and based in Gilberts, Illinois, operates as an online retailer that specializes in toys, collectibles, and home goods. The company has carved out a niche by offering a wide selection of unique items, including action figures, puzzles, and themed merchandise. Toynk places a strong emphasis on customer satisfaction, providing promotions and a rewards program to enhance the shopping experience. Their product range includes notable brands and franchises, showcasing their involvement in the toy industry. With a dedicated focus on collectibles, Toynk has established itself as a relevant player in the market, catering to consumers who seek distinctive and themed products.


16. 52toys

  • Website: 52toys.com
  • Ownership type: Venture Capital
  • Headquarters: Chaoyang, Beijing, China
  • Employee distribution: China 100%
  • Latest funding: Series C, $62.0M, September 2021
  • Founded year: 2012
  • Headcount: 51-200
  • LinkedIn: 52toys

52toys, founded in 2012 and based in Chaoyang, Beijing, is a toy manufacturer and retailer that specializes in collectible toys. The company has carved out a niche in the toy industry by offering a range of products that includes mecha transformation toys, blind boxes, and action figures. Their commitment to creativity is evident in their collaborations with well-known IPs, which enhances their product appeal to both collectors and casual consumers. 52toys operates through various e-commerce platforms and physical retail locations, reflecting their strategy to reach a broad audience. The company has also seen substantial growth in international markets, with a reported 250% increase in overseas sales in recent years. In September 2021, they secured a Series C funding round, raising approximately 61.96 million USD, which underscores their potential for further expansion and innovation in the toy sector.


17. Bandai Namco Collectibles (Bluefin)


Bandai Namco Collectibles (Bluefin), established in 2019, operates out of Anaheim, California. The company is a toy manufacturer and retailer that specializes in action figures and collectibles, particularly from beloved franchises such as Studio Ghibli and Demon Slayer. They serve a wide audience, including both casual consumers and dedicated collectors, offering a range of products that allow fans to connect with their favorite series. Bandai Namco Collectibles is also recognized for its involvement in the anime and collectibles community, frequently participating in major conventions like Anime Expo and San Diego Comic-Con, where they showcase their products and engage with fans. This active presence in the industry highlights their relevance and commitment to the action figure market.


18. Bandai Sas

  • Website: bandai.fr
  • Ownership type: Private
  • Headquarters: Fontaines-Sur-Saône, Auvergne-Rhône-Alpes, France
  • Employee distribution: France 74%, Japan 15%, Germany 6%, Other 6%
  • Founded year: 1950
  • Headcount: 51-200
  • LinkedIn: bandaifr

Bandai Sas, established in 1950, is a private toy manufacturer based in Fontaines-Sur-Saône, France. The company specializes in a wide array of toys, prominently featuring action figures, dolls, and model kits. Bandai Sas is particularly well-known for its association with popular franchises such as Dragon Ball, Pokémon, and various anime series, which significantly contribute to its product offerings. The company targets children aged 3 to 14, providing engaging toys that foster creativity and play. Bandai operates through an online platform, allowing customers to explore and purchase their products conveniently. With a workforce of around 35 employees, Bandai Sas maintains a significant presence in the toy industry, particularly in the action figure segment, and continues to be a relevant player in the market.


19. Bandai Co., Ltd

  • Website: bandai.co.jp
  • Ownership type: Private
  • Headquarters: Japan
  • Employee distribution: Japan 56%, China 16%, France 10%, Other 19%
  • Founded year: 1950
  • Headcount: 1001-5000
  • LinkedIn: bandai-co.-ltd

Bandai Co., Ltd, established in 1950, is a prominent toy manufacturer and entertainment company based in Japan. The company specializes in the design, development, and sales of a wide array of products, including toys, models, and lifestyle goods. Bandai caters to consumers of all ages, creating engaging products that inspire creativity and enjoyment. Notably, Bandai is well-known for its action figures, model kits, and collectibles, often tied to popular anime and gaming franchises. Their product offerings include iconic lines such as Gundam models and various character figures from beloved series. Bandai's strategic focus on leveraging intellectual properties allows them to maintain relevance and appeal in the competitive toy market. The company operates globally, with a significant presence in Japan, China, France, and the United States, among other regions.


20. Playmobil Hellas

  • Website: playmobil.gr
  • Ownership type: Private
  • Headquarters: Karellas, Anatoliki Attiki, Greece
  • Employee distribution: Greece 82%, Malta 18%
  • Founded year: 1989
  • Headcount: 51-200
  • LinkedIn: playmobil-hellassa

Playmobil Hellas, established in 1989, operates as a private toy manufacturer based in Karellas, Anatoliki Attiki, Greece. The company is a subsidiary of the global Playmobil brand, known for its themed playsets and figures that stimulate imaginative play among children. Playmobil Hellas offers a wide array of products, including action figures, fantasy playsets, and collectible items. Their primary customers are children and their parents, who seek engaging and creative play experiences. The company has an online store that facilitates direct purchases, enhancing accessibility for consumers. Playmobil Hellas also emphasizes sustainability, with initiatives like the Wiltopia series, which is made from recycled materials, reflecting a commitment to environmental responsibility in toy manufacturing.


21. Bariel Indo Global

  • Website: bariel.id
  • Ownership type: Private
  • Headquarters: Jakarta, Jakarta, Indonesia
  • Employee distribution: Indonesia 100%
  • Founded year: 1970
  • Headcount: 51-200
  • LinkedIn: bariel

Bariel Indo Global, founded in 1970 and based in Jakarta, Indonesia, is a private toy manufacturer and retailer. The company employs between 51 to 200 people and has carved out a niche in the toy industry by offering a wide range of products, including diecast vehicles, educational toys, and notably, action figures. Bariel Indo Global targets children, parents, and collectors, aiming to provide toys that inspire both play and learning. Their online store allows customers to purchase directly from them, enhancing their market reach. The company collaborates with various well-known brands, such as Fortnite, Marvel, and DC, to produce licensed action figures, showcasing their relevance in the competitive toy market.



Action Figure Toys Insights: Key Companies


CompanyHeadquarterSizeFoundedOwnership
NECA - National Entertainment Collectibles AssociationHillside, New Jersey, United States (USA)51-2001985Private
Diamond Select Toys & Collectibles, LLC.Cockeysville, Maryland, United States (USA)11-501999Private
ToysRUsParsippany-Troy Hills, New Jersey, United States (USA)10001+1948Private Equity
Entertainment EarthSimi Valley, California, United States (USA)201-5001996Private
Super7San Francisco, California, United States (USA)51-2002001Private Equity
Mezco Toyz LLC.United States (USA)11-501999Private
McFarlane ToysTempe, Arizona, United States (USA)11-501994Private
Mattel, Inc.El Segundo, California, United States (USA)10001+1945Private
The EntertainerAmersham, England, United Kingdom (UK)1001-50001981Corporate
Bigbadtoystore, INCSomerset, Wisconsin, United States (USA)51-2001999Private
Moose ToysMelbourne, Victoria, Australia501-10001985Family Owned
Iron StudiosSao Paulo, Sao Paulo, Brazil201-5002013Private
Bandai Namco Toys & Collectibles America IncIrvine, California, United States (USA)501-10002019Private
ToyWiz.comNanuet, New York, United States (USA)51-2001987Family Owned
ToynkGilberts, Illinois, United States (USA)51-2002001Private
52toysChaoyang, Beijing, China51-2002012Venture Capital
Bandai Namco Collectibles (Bluefin)Anaheim, California, United States (USA)51-2002019Private
Bandai SasFontaines-Sur-Saône, Auvergne-Rhône-Alpes, France51-2001950Private
Bandai Co., LtdJapan1001-50001950Private
Playmobil HellasKarellas, Anatoliki Attiki, Greece51-2001989Private
Bariel Indo GlobalJakarta, Jakarta, Indonesia51-2001970Private


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