The sports tourism industry revolves around travel experiences linked to sports events and activities. Companies in this sector typically provide travel packages to major sporting events, including tickets, accommodations, and on-site support. With a growing interest in fitness and wellness, the industry is seeing an increase in demand for adventure sports travel alongside traditional events like football and marathons. Emerging digital platforms are facilitating seamless booking experiences, reshaping how enthusiasts engage with their favorite sports. The future of sports tourism promises more personalized and experiential trips, reflecting the evolving preferences of today’s travelers.


In this listing, you will find a selection of 20 sports tourism companies, primarily based in countries like the UK, USA, and Australia. Established from as far back as 1972 to as recent as 2020, these firms vary in size, typically housing between 11 to 50 employees, with one notable exception. Their specializations range from organizing travel for major tournaments to curating unique sports experiences. These companies play an essential role in connecting fans with their passions through thoughtfully designed travel packages that heighten the enjoyment of live sports participation and spectating.


Continue reading to discover the top sports tourism companies.


Top 20 Sports Tourism Companies


1. Sports Travel and Tours

  • Website: sportstravelandtours.com
  • Ownership type: Corporate
  • Headquarters: Hatfield, Massachusetts, United States (USA)
  • Employee distribution: United States (USA) 100%
  • Latest funding: $1.3M, June 2018
  • Founded year: 1996
  • Headcount: 11-50
  • LinkedIn: sports-travel-and-tours

Sports Travel and Tours, based in Hatfield, Massachusetts, is a travel agency that specializes in sports-related travel experiences. Established in 1996, the company has been dedicated to providing fans with the opportunity to attend major sporting events with ease. They offer a variety of travel packages that cover a range of sports, including baseball, basketball, football, and golf. Their services are designed to cater to both individual sports enthusiasts and groups, ensuring a hassle-free experience from planning to execution. The company has also developed unique offerings, such as the Baseball Stadium Hall of Fame program, which rewards fans for visiting all major league ballparks. With a focus on customer satisfaction, Sports Travel and Tours has maintained a strong customer return rate, reflecting their commitment to quality service in the sports tourism industry.


2. Roadtrips

  • Website: roadtrips.com
  • Ownership type: Private
  • Headquarters: Winnipeg, Manitoba, Canada
  • Employee distribution: Canada 86%, France 14%
  • Founded year: 1992
  • Headcount: 11-50
  • LinkedIn: roadtrips-inc.

Roadtrips, based in Winnipeg, Manitoba, Canada, is a private travel agency that specializes in luxury sports travel packages. Founded in 1992, the company has carved out a niche in the sports tourism sector by offering customized travel experiences for some of the most prestigious sporting events worldwide. Their services include VIP hospitality, accommodations, and comprehensive onsite assistance, ensuring that clients enjoy a seamless travel experience. Roadtrips has built a reputation for excellence, with a focus on meticulous planning and attention to detail. They cater to sports enthusiasts who seek memorable experiences at events like the Super Bowl, Wimbledon, and the World Cup. The company operates primarily in Canada, with a small presence in France, and has a dedicated team that works closely with clients to create personalized itineraries. Their commitment to customer satisfaction is reflected in their high ratings and positive reviews from travelers and travel advisors alike.


3. Sports Tours International


Sports Tours International, based in Manchester, England, is a private travel agency that has been operating since 1973. The company specializes in sports tourism, providing tailored travel packages for runners and cyclists who wish to participate in major events around the globe. Their services include guaranteed event entries, accommodations, and comprehensive support during events, catering primarily to individual consumers. With a workforce of approximately 43 employees, the company has established itself as a key player in the sports tourism industry, particularly in the UK and the USA. Sports Tours International has partnered with various events, including the Abbott World Marathon Majors, and offers unique experiences that enhance the sporting journey for participants. Their commitment to customer satisfaction is reflected in positive reviews and a focus on community engagement, making them a notable entity in the sports tourism sector.


4. Sportsnet Corporation Pty Ltd


Sportsnet Corporation Pty Ltd, operating under the brand Sportsnet Holidays, is a Melbourne-based sports travel agency founded in 1998. The company specializes in crafting travel packages that cater to sports enthusiasts, providing access to major sporting events around the globe. Their offerings include official tickets, quality accommodations, and unique experiences designed to enhance the enjoyment of attending live sports. Sportsnet has established partnerships with prominent sporting organizations, allowing them to secure official tickets even when they are sold out elsewhere. This capability, combined with their focus on customer experience, has made them a notable player in the sports tourism industry. They are also accredited by the Australian Travel Industry Association, which adds credibility to their operations.


5. SportsLink Travel

  • Website: sportslinktravel.com
  • Ownership type: Private
  • Headquarters: Oakleigh, Victoria, Australia
  • Employee distribution: Australia 100%
  • Founded year: 1998
  • Headcount: 11-50
  • LinkedIn: sportslinktravel

SportsLink Travel, based in Oakleigh, Victoria, Australia, is a private travel agency that has been operational since 1998. The company specializes in sports travel services, offering organized tours and travel management for sports enthusiasts, families, and various organizations attending sporting events globally. With a dedicated team of 23 employees, SportsLink Travel focuses on creating memorable experiences for its clients. They cater to a wide array of sports, including athletics, baseball, basketball, hockey, and rugby, among others. The company has established itself as the official travel partner for numerous national sporting associations, providing tailored travel solutions for representative teams. Their commitment to quality service and unique travel experiences has led to a loyal customer base that returns year after year. SportsLink Travel also has a presence in New Zealand and a network of agents worldwide, enhancing their ability to serve clients effectively.


6. SportsBreaks

  • Website: sportsbreaks.com
  • Ownership type: Private
  • Headquarters: Manchester, England, United Kingdom (UK)
  • Employee distribution: United Kingdom (UK) 92%, United States (USA) 8%
  • Founded year: 2018
  • Headcount: 501-1000
  • LinkedIn: sportsbreaks-com

SportsBreaks, based in Manchester, England, is a private sports travel agency founded in 2018. The company specializes in crafting personalized travel packages for sports fans, offering a comprehensive suite of services that includes ticketing, accommodation, and travel arrangements for a variety of sporting events. Their offerings span popular sports such as football, rugby, cricket, Formula 1, and more, catering primarily to individual sports enthusiasts seeking memorable experiences at live events. With a team of passionate sports fans, SportsBreaks aims to provide hassle-free booking experiences, ensuring that customers can enjoy their favorite sports without the stress of planning. The company has received recognition for its customer service, evidenced by its Feefo Gold Trusted Service Award in 2024, highlighting its commitment to quality and reliability in the sports tourism sector.


7. Gullivers Sports Travel

  • Website: gulliverstravel.co.uk
  • Ownership type: Corporate
  • Headquarters: Tewkesbury, England, United Kingdom (UK)
  • Employee distribution: United Kingdom (UK) 100%
  • Latest funding: October 2024
  • Founded year: 1972
  • Headcount: 11-50
  • LinkedIn: gullivers-travel

Gullivers Sports Travel is a sports travel agency based in Tewkesbury, England, established in 1972. With a dedicated team of around 32 employees, the company specializes in creating tailored travel experiences for sports enthusiasts. They provide comprehensive ticket packages and travel arrangements for a wide array of sporting events, including rugby, cricket, motorsport, and football. Gullivers Sports Travel is known for its meticulous attention to detail, ensuring that fans enjoy seamless journeys to major events. Their involvement in the industry is highlighted by partnerships with sports organizations, such as being the Official Supporter Travel Partner of the Welsh Rugby Union. This affiliation allows them to offer exclusive supporter tours and packages, enhancing the experience for fans. The company has received recognition for its service quality, evidenced by the Feefo Gold Trusted Service Award in 2024, which underscores their commitment to customer satisfaction.


8. Travel & Sports Australia


Travel & Sports Australia, based in Mount Lawley, Western Australia, is a private travel agency that specializes in crafting sports and leisure travel packages. Established in 2003, the company has built a reputation for providing tailored travel solutions that cater to individuals, corporations, and organizations. Their offerings include travel arrangements for major sporting events such as the AFL Premiership Season, the Australian Open, and international competitions like the Tour de France and the Melbourne Cup Carnival. In addition to sports travel, they also focus on incentive travel and conference planning, showcasing their ability to cater to a wide range of client needs. With a dedicated team of travel coordinators, Travel & Sports Australia aims to deliver memorable experiences that combine the excitement of sports with the joy of travel.


9. Sportsworld Group

  • Website: sportsworld.co.uk
  • Ownership type: Private
  • Headquarters: London, England, United Kingdom (UK)
  • Employee distribution: United Kingdom (UK) 100%
  • Founded year: 1980
  • Headcount: 11-50
  • LinkedIn: sportsworld-ltd

Sportsworld Group, founded in 1980 and based in London, is a private event management company that specializes in travel and hospitality services tailored for major sporting events. With a team of 41 employees, they have built a reputation for delivering customized packages that cater to the needs of sports fans and corporate clients alike. Their services include accommodation, transportation, and event access, ensuring a seamless experience for attendees at prestigious events such as the FIFA World Cup, UEFA European Championships, and Wimbledon. As the Official Travel Partner of The FA, Sportsworld Group plays a significant role in facilitating travel for England supporters, particularly during major tournaments. Their extensive experience and operational expertise allow them to create enriching experiences for guests, making them a notable player in the sports tourism industry.


10. Edwin Doran Sports Tours

  • Website: edwindoran.com
  • Ownership type: Private
  • Headquarters: Brighton And Hove, England, United Kingdom (UK)
  • Employee distribution: United Kingdom (UK) 82%, Spain 9%, South Africa 9%
  • Founded year: 1974
  • Headcount: 11-50
  • LinkedIn: edwin-doran-sports-tours

Edwin Doran Sports Tours, based in Brighton and Hove, UK, is a travel agency that specializes in organizing sports tours for various groups, including schools, universities, clubs, and military teams. Founded in 1974, the company has built a reputation for crafting tailored sports experiences that blend competitive matches with cultural excursions. With a dedicated team of 34 employees, many of whom have firsthand experience in sports touring, Edwin Doran Sports Tours prides itself on its personalized service and attention to detail. The company has successfully organized over 15,000 tours, leveraging a robust network of contacts across multiple countries. Their tours are designed to ensure safety and enjoyment, with high standards of accommodation and support throughout the journey. Edwin Doran Sports Tours is part of the Experience Education family, which emphasizes experiential travel, further enhancing its credibility in the sports tourism industry.


11. Mike Burton Group Limited

  • Website: mikeburton.com
  • Ownership type: Corporate
  • Headquarters: Quedgeley, England, United Kingdom (UK)
  • Employee distribution: United Kingdom (UK) 100%
  • Latest funding: October 2023
  • Founded year: 1981
  • Headcount: 51-200
  • LinkedIn: mikeburtongrouplimited

Mike Burton Group Limited, founded in 1981 and based in Quedgeley, England, is a corporate entity that operates as a sports travel agency. The company specializes in ticketing and travel experiences tailored for major sporting events. They provide comprehensive services to sports fans and organizations, enhancing engagement through official travel packages and premium ticketing programs. Mike Burton Group has built strong partnerships with prominent sports organizations, including the British & Irish Lions, England Rugby, and the International Cricket Council. Their involvement in these partnerships allows them to deliver exceptional fan experiences, ensuring that supporters have access to not just tickets, but also unique travel experiences that deepen their connection to the events and teams they support. The company has a dedicated team that focuses on the details of travel and ticketing, aiming to provide outstanding support to fans throughout their journey.


12. Quan Experiencias


Quan Experiencias is a private travel agency based in Buenos Aires, Argentina, founded in 2011. With a team of 11 to 50 employees, the company specializes in sports tourism, offering tailored travel packages for major events such as MotoGP, World Superbike, and international marathons. As the official agency for MotoGP for eight consecutive years and for World Superbike for five years, Quan Experiencias has developed a significant operational capacity, managing over 4,000 passengers for these events alone. They also collaborate with Amaison Producciones to provide packages for some of the world's most prestigious marathons. In addition to sports tourism, they offer corporate event management services and customized travel experiences for international tour operators, showcasing their versatility in the travel industry.


13. Forward Travel

  • Website: forward-travel.com
  • Ownership type: Private
  • Headquarters: Halifax, England, United Kingdom (UK)
  • Employee distribution: United Kingdom (UK) 100%
  • Latest funding: $1.9M, November 2020
  • Founded year: 1990
  • Headcount: 11-50
  • LinkedIn: forwardtravelinternational

Forward Travel, based in Halifax, England, is a private travel management company founded in 1990. Specializing in sports travel services, they provide customized travel solutions for athletes, tournament organizers, and media teams. With a dedicated team of 11-50 employees, Forward Travel has built a strong presence in the sports tourism industry over the past three decades. Their offerings include comprehensive services such as flight bookings, hotel accommodations, onsite support at tournaments, and 24/7 client assistance. They have established partnerships with notable organizations, including a long-term relationship with The European Tour Group, which underscores their commitment to the sports sector. In November 2020, Forward Travel secured funding of £1,905,000, indicating ongoing investment in their operations and services.


14. Sports & Entertainment Travel, LLC


Sports & Entertainment Travel, LLC (SET) is a travel agency based in Indianapolis, Indiana, that specializes in sports and entertainment travel management. Established in 2014, SET has developed a reputation for providing comprehensive travel packages tailored for major sporting events. Their services include full travel management, athletic donor tours, and international team travel, ensuring a seamless experience for clients. The company has successfully managed over 1,700 programs and served more than 100,000 participants, showcasing their extensive involvement in the sports tourism industry. SET collaborates with various partners, including universities and travel vendors, to enhance their offerings and maintain strong vendor relationships. Their commitment to customer service and creating memorable experiences positions them as a notable player in the sports tourism market.


15. Décathlon Travel


Décathlon Travel, established in 2020 and based in Annecy, Auvergne-Rhône-Alpes, France, is a private travel agency that specializes in adventure and sports tourism. As a subsidiary of the Decathlon group, the company leverages the brand's extensive experience in the sports industry to offer a variety of travel packages that include activities such as trekking, skiing, kitesurfing, and more. With a team of around 40 employees, Décathlon Travel focuses on creating unique travel experiences for consumers who seek active vacations. The company provides a platform for booking adventures across multiple destinations worldwide, catering to different skill levels and budgets. Its commitment to responsible tourism and customer engagement through loyalty programs further enhances its appeal in the sports tourism sector.


16. inspiresport

  • Website: inspiresport.com
  • Ownership type: Corporate
  • Headquarters: Manchester, England, United Kingdom (UK)
  • Employee distribution: United Kingdom (UK) 88%, United States (USA) 7%, Spain 2%, Other 2%
  • Latest funding: May 2021
  • Founded year: 2004
  • Headcount: 11-50
  • LinkedIn: inspiresport

Inspiresport, founded in 2004 and based in Manchester, UK, specializes in sports development tours aimed at schools and clubs. The company offers a range of tours across various sports, including football, rugby, hockey, and tennis. Their mission is to ignite the dreams of young athletes by providing them with opportunities to train under professional coaches and access world-class facilities. Inspiresport's tours are designed to cater to different skill levels, ensuring that all participants can benefit from the experience. They have built strong partnerships with elite sports clubs and federations, which enhances the quality of their offerings. The company is also committed to sustainable and responsible travel practices, ensuring that their tours are not only enriching but also mindful of their impact on the environment. Inspiresport is ABTA and ATOL bonded, providing peace of mind for their clients regarding travel security.


17. 1860 Travels Limited

  • Website: 1860travels.com
  • Ownership type: Private
  • Headquarters: Ikeja, Lagos, Nigeria
  • Employee distribution: Nigeria 100%
  • Founded year: 2012
  • Headcount: 1-10
  • LinkedIn: 1860-travels-limited

1860 Travels Limited, based in Ikeja, Lagos, Nigeria, is a private travel agency founded in 2012. The company specializes in sports tourism, offering a variety of services tailored for sports enthusiasts. Their offerings include flight bookings, hotel reservations, and comprehensive tour packages for major international sporting events. They focus on events organized by prominent organizations such as FIFA, CAF, and IAAF, as well as top football leagues and tennis grand slams. This specialization allows them to cater effectively to customers looking to attend significant tournaments, ensuring a smooth travel experience. With a small team of around 16 employees, 1860 Travels Limited operates entirely within Nigeria, emphasizing their local expertise in facilitating sports-related travel arrangements.


18. Venatour Sports Travel

  • Website: venatour.co.uk
  • Ownership type: Private
  • Headquarters: Cheltenham, England, United Kingdom (UK)
  • Employee distribution: United Kingdom (UK) 100%
  • Founded year: 2012
  • Headcount: 11-50
  • LinkedIn: venatour

Venatour Sports Travel, based in Cheltenham, England, is a private sports travel agency established in 2012 by Gareth Chilcott, a former rugby player. The company focuses on organizing customized travel experiences for sports enthusiasts, schools, and clubs. They provide a range of tours centered around popular sports, including rugby, cricket, and horse racing. Venatour has been involved in significant sporting events, having organized tours for the Rugby World Cups in 2015 and 2019, as well as the British & Irish Lions Tours. Their services are designed to ensure that all travel arrangements are handled efficiently, offering packages that include match tickets, accommodations, and excursions. Venatour also caters to educational institutions and clubs, providing bespoke tours that enhance the sporting experience for participants. Their commitment to customer satisfaction is reflected in numerous positive reviews from travelers who appreciate the attention to detail and personalized service they receive.


19. Here We Go Sport Travel

  • Website: herewego.se
  • Ownership type: Private
  • Headquarters: Rekekroken, Skåne, Sweden
  • Employee distribution: Sweden 100%
  • Founded year: 1995
  • Headcount: 11-50
  • LinkedIn: here-we-go-sportresor

Here We Go Sport Travel, based in Rekekroken, Skåne, Sweden, is a private travel agency that has been operating since 1995. The company specializes in providing travel packages for sports enthusiasts, with a strong emphasis on golf trips, football travel, and training camps. With a team of 15 employees, Here We Go Sport Travel has built a reputation for delivering organized travel solutions that combine sports and leisure activities. Their clientele includes both individuals and organizations, reflecting their capability to cater to various needs within the sports tourism sector. The company prides itself on its extensive knowledge of sports travel, having been active in the industry for over 25 years, and offers a range of services that include customized travel arrangements and competitive pricing.


20. Frosch Sportreisen GmbH

  • Website: frosch-sportreisen.de
  • Ownership type: Private
  • Headquarters: Neunkirchen, North Rhine-Westphalia, Germany
  • Employee distribution: Germany 56%, Switzerland 21%, Greece 15%, Other 8%
  • Founded year: 1984
  • Headcount: 201-500
  • LinkedIn: froschsportreisen

Frosch Sportreisen GmbH, based in Neunkirchen, North Rhine-Westphalia, Germany, is a private travel agency that has been operating since 1984. The company specializes in sports and activity-based vacations, offering a wide range of travel experiences that include skiing, hiking, biking, and various other outdoor activities. Frosch Sportreisen is particularly known for its focus on creating active vacation options that promote fitness and social interaction among travelers. They cater to a broad demographic, including singles, couples, and families, ensuring that their offerings appeal to a wide audience. The company operates its own sport clubs, providing guests with access to free sports activities and guided tours, which enhances the overall travel experience. With a workforce of around 39 employees, Frosch Sportreisen has a significant presence in Germany, Switzerland, Greece, and Austria, reflecting its operational reach in the sports tourism market.



Sports Tourism Insights: Key Companies


CompanyHeadquarterSizeFoundedOwnership
Sports Travel and ToursHatfield, Massachusetts, United States (USA)11-501996Corporate
RoadtripsWinnipeg, Manitoba, Canada11-501992Private
Sports Tours InternationalManchester, England, United Kingdom (UK)11-501973Private
Sportsnet Corporation Pty LtdMelbourne, Victoria, Australia11-501998Private
SportsLink TravelOakleigh, Victoria, Australia11-501998Private
SportsBreaksManchester, England, United Kingdom (UK)501-10002018Private
Gullivers Sports TravelTewkesbury, England, United Kingdom (UK)11-501972Corporate
Travel & Sports AustraliaMount Lawley, Western Australia, Australia11-502003Private
Sportsworld GroupLondon, England, United Kingdom (UK)11-501980Private
Edwin Doran Sports ToursBrighton And Hove, England, United Kingdom (UK)11-501974Private
Mike Burton Group LimitedQuedgeley, England, United Kingdom (UK)51-2001981Corporate
Quan ExperienciasBuenos Aires, Buenos Aires, Argentina11-502011Private
Forward TravelHalifax, England, United Kingdom (UK)11-501990Private
Sports & Entertainment Travel, LLCIndianapolis, Indiana, United States (USA)11-502014Corporate
Décathlon TravelAnnecy, Auvergne-Rhône-Alpes, France11-502020Private
inspiresportManchester, England, United Kingdom (UK)11-502004Corporate
1860 Travels LimitedIkeja, Lagos, Nigeria1-102012Private
Venatour Sports TravelCheltenham, England, United Kingdom (UK)11-502012Private
Here We Go Sport TravelRekekroken, Skåne, Sweden11-501995Private
Frosch Sportreisen GmbHNeunkirchen, North Rhine-Westphalia, Germany201-5001984Private


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