Michigan's real estate brokerage companies facilitate the buying, selling, and managing of various types of properties, from residential homes to commercial spaces. The industry is composed of family-owned firms, corporate franchises, and independent agencies, each offering tailored services to meet client requirements. With the growing emphasis on digital technologies, many companies are adopting innovative marketing strategies, virtual tours, and online platforms to simplify real estate transactions. As the economy evolves, these improvements are crucial for sustainability and attracting new clients. Notable challenges include skill shortages in the workforce and adapting to fluctuating market demands.


This list highlights 20 noteworthy real estate brokerage companies in Michigan, with origins dating back to as early as 1927. The firms range from small family-owned operations, like Jaqua Realtors in Portage, to large corporate entities such as Real Estate One in Southfield. They vary in size, with employee numbers spanning from just a handful to several thousand, reflecting different specializations in both residential and commercial markets. These companies draw on their local expertise to meet the needs of buyers, sellers, and renters, positioning themselves to adapt to the changing landscapes of real estate commerce.


Continue reading to discover more about top real estate brokerage companies in Michigan.


Top 20 Real Estate Brokerage Companies in Michigan


1. Real Estate One

  • Website: realestateone.com
  • Ownership type: Family Owned
  • Headquarters: Southfield, Michigan, United States (USA)
  • Employee distribution: United States (USA) 69%, India 16%, Pakistan 2%, Other 12%
  • Founded year: 1929
  • Headcount: 1001-5000
  • LinkedIn: realestateone

Real Estate One is a prominent real estate agency based in Southfield, Michigan, with a rich history dating back to 1929. As a family-owned business, it has grown to employ over 9,800 individuals, making it one of the larger firms in the region. The company specializes in a comprehensive suite of services for both residential and commercial real estate, including buying, selling, and managing properties. They also offer mortgage pre-approval, property management, and corporate relocation services, catering to a wide array of client needs. Real Estate One operates through a network of experienced agents and has developed a reputation for innovation in the industry, being one of the first to adopt modern marketing tools and technology. Their commitment to community service is reflected in their charitable foundation, which supports various local and national causes. This blend of experience, service offerings, and community engagement underscores their relevance in the real estate market.


2. Coldwell Banker Weir Manuel

  • Website: cbwm.com
  • Ownership type: Corporate
  • Headquarters: Bingham Farms, Michigan, United States (USA)
  • Latest funding: October 2022
  • Founded year: 1950
  • Headcount: 501-1000
  • LinkedIn: coldwell-banker-weir-manuel

Coldwell Banker Weir Manuel, based in Bingham Farms, Michigan, is a prominent real estate agency that has been serving clients since 1950. The company specializes in comprehensive services for buying, selling, and renting homes, catering primarily to individuals navigating the complexities of the real estate market. With a dedicated team of approximately 594 employees, Coldwell Banker Weir Manuel connects clients with experienced agents who provide valuable market analysis and personalized assistance throughout the transaction process. Their commitment to customer service and local market knowledge positions them as a trusted resource for home buyers and sellers in Michigan. The firm operates under the Coldwell Banker brand, which is recognized for its extensive network and marketing capabilities, further enhancing its service offerings.


3. Coldwell Banker Schmidt Realtors


Coldwell Banker Schmidt Realtors, based in Traverse City, Michigan, is a private real estate agency that has been serving clients since 1927. The company specializes in a wide array of real estate services, including residential, commercial, and luxury property sales. They also provide title, mortgage, and property management services, catering to both home buyers and sellers, as well as businesses. Coldwell Banker Schmidt Realtors is part of the Schmidt Family of Companies, which includes several Coldwell Banker franchises. The firm has a strong presence in the commercial real estate market, ranking at the top among Coldwell Banker affiliates. Their luxury division, Coldwell Banker Global Luxury, is experiencing notable growth, connecting listings to affluent buyers worldwide. The company is committed to providing exceptional service and value, which is reflected in their ongoing training and education programs for agents. This focus on professional development helps ensure that clients receive knowledgeable and effective guidance throughout their real estate transactions.


4. Reinhart Realtors

  • Website: reinhartrealtors.com
  • Ownership type: Corporate
  • Headquarters: Ann Arbor, Michigan, United States (USA)
  • Employee distribution: United States (USA) 100%
  • Latest funding: September 2013
  • Founded year: 1971
  • Headcount: 51-200
  • LinkedIn: charles-reinhart-company

Reinhart Realtors, founded in 1971, is a prominent real estate agency based in Ann Arbor, Michigan. With a workforce of 51-200 employees, the company specializes in a variety of real estate services, including buying, selling, and renting properties. They pride themselves on their local expertise, offering tailored guidance to clients in several communities, including Ann Arbor, Chelsea, and Saline. Reinhart Realtors provides valuable resources such as buyer and seller guides, housing reports, and detailed property listings, which assist clients in making informed decisions. Their commitment to customer service and market knowledge has solidified their reputation in the industry, making them a reliable choice for individuals navigating the real estate market.


5. L'Immobiliare.com Network

  • Website: limmobiliare.com
  • Ownership type: Private
  • Headquarters: Milan, Michigan, United States (USA)
  • Employee distribution: Italy 100%
  • Founded year: 1965
  • Headcount: 1-10
  • LinkedIn: limmobiliarecom

L'Immobiliare.com Network, established in 1965, is a private real estate agency based in Milan, Michigan, USA. The company specializes in providing a wide array of services related to buying, selling, and renting properties. With a strong emphasis on quality and transparency, L'Immobiliare.com caters to both individual consumers and businesses, ensuring that clients receive professional guidance throughout their real estate transactions. The agency operates under the historic brand of the Grimaldi family, which has been synonymous with reliability and professionalism in the Italian real estate market. The network comprises a group of dedicated agents who collaborate to deliver effective solutions tailored to client needs. L'Immobiliare.com also focuses on continuous professional development, offering training and resources to its agents, which enhances their service delivery and client satisfaction.


6. CENTURY 21 Northland (Michigan)

  • Website: c21northland.com
  • Ownership type: Private
  • Headquarters: Traverse City, Michigan, United States (USA)
  • Employee distribution: United States (USA) 100%
  • Founded year: 2006
  • Headcount: 51-200
  • LinkedIn: c21northland

CENTURY 21 Northland, based in Traverse City, Michigan, is a real estate agency that specializes in buying, selling, and managing properties throughout Northern Michigan. Established in 2006, the company has grown to include over 125 agents across 12 locations, showcasing its commitment to serving the local community. The agency prides itself on providing professional assistance to individuals and families navigating the real estate market, ensuring a smooth transaction process. In addition to traditional brokerage services, CENTURY 21 Northland has expanded its offerings to include property management and vacation rental services, further enhancing its value proposition to clients. The firm operates under the well-known CENTURY 21 brand, which provides it with global recognition while maintaining a local focus. Their mission is to empower agents through education and support, fostering a culture of excellence within the organization.


7. Coldwell Banker Hubbell BriarWood Real Estate Company


Coldwell Banker Hubbell BriarWood Real Estate Company, based in Lansing, Michigan, is a private real estate agency that has been serving clients since 1906. The company specializes in providing comprehensive services for buying and selling homes, assisting clients with market analysis, mortgage services, and connecting them with experienced agents. With a workforce of approximately 194 employees, they maintain a strong local presence and are committed to helping consumers navigate the complexities of the real estate market. Their affiliation with the Coldwell Banker brand enhances their visibility and credibility, allowing them to leverage a well-known name in the industry. The company is dedicated to delivering personalized service and expert guidance, making them a valuable resource for home buyers and sellers in Michigan.


8. Schmidt Family Of Companies


The Schmidt Family Of Companies, based in Traverse City, Michigan, is a fifth-generation real estate brokerage firm that has been operational since 1927. Originally founded as H.F. Schmidt Real Estate, the company has evolved into a multifaceted organization that operates under well-known franchises such as Coldwell Banker, Century 21, and Sotheby's International Realty. With a network of over 90 offices across Michigan, Ohio, Florida, and the U.S. Virgin Islands, the firm employs more than 1,800 agents and broker associates. In 2023, they reported an impressive annual sales volume of $4.5 billion, reflecting their significant impact on the real estate market. The company offers a wide range of services, including residential, luxury, and commercial real estate sales, as well as mortgage, title, relocation, and property management services. Their commitment to client service and community engagement has solidified their reputation as a trusted name in real estate. The Schmidt Family Of Companies continues to pursue growth opportunities, as seen in their recent expansion efforts in Florida, indicating a proactive approach to market demands and client needs.


9. RE/MAX of Michigan

  • Website: remax-michigan.com
  • Ownership type: Private
  • Headquarters: Portage, Michigan, United States (USA)
  • Employee distribution: United States (USA) 100%
  • Founded year: 1977
  • Headcount: 1-10
  • LinkedIn: re-max-of-michigan

RE/MAX of Michigan is a private real estate agency based in Portage, Michigan, that has been serving the state since 1977. The company specializes in providing comprehensive services for buying and selling homes, leveraging a network of experienced agents who are well-versed in local market dynamics. With a focus on exceptional customer service, RE/MAX of Michigan assists clients in navigating the complexities of real estate transactions. The firm operates more than 87 offices across Michigan, excluding the Metro Detroit area, and boasts a workforce of approximately 1,300 sales associates. Their agents are trained through RE/MAX University, which offers state-of-the-art technical training and resources to enhance their skills. The company also engages in community activities, including fundraising events tied to their iconic hot air balloon program, which serves as both a marketing tool and a community outreach initiative. This blend of local expertise, training, and community involvement underscores their commitment to the real estate industry.


10. CENTURY 21 Metro Brokers

  • Website: c21metrobrokers.com
  • Ownership type: Private
  • Headquarters: Grand Blanc, Michigan, United States (USA)
  • Employee distribution: United States (USA) 100%
  • Founded year: 1971
  • Headcount: 51-200
  • LinkedIn: century-21-metro-brokers

CENTURY 21 Metro Brokers, based in Grand Blanc, Michigan, is a real estate agency that has been serving clients since 1971. The company specializes in buying, selling, and managing properties, catering to both residential and commercial real estate needs. With a team of knowledgeable agents, they aim to provide expert guidance throughout the transaction process, ensuring a smooth experience for their clients. The firm operates primarily in Michigan, focusing on the local market and emphasizing a customer-centric approach. Their commitment to professionalism and effective communication has helped them build a reputation in the community. As an independently owned franchise of the CENTURY 21 brand, they benefit from the brand's recognition while maintaining their unique local identity.


11. O'Connor Real Estate and Development


O'Connor Real Estate and Development is a private real estate agency based in Detroit, Michigan, with a focus on both residential and commercial properties. Established in 2005, the company has nearly two decades of experience in the local market. O'Connor offers a comprehensive suite of services, including property sales, leasing, and expert guidance for home buyers and businesses. Their clientele ranges from individuals seeking homes to businesses looking for commercial spaces. The firm prides itself on its extensive market knowledge and strong community ties, which have allowed it to build lasting relationships with clients, city officials, and various stakeholders in the real estate sector. O'Connor's commitment to creating custom marketing plans for each property, along with their use of professional photography and virtual tours, enhances their visibility and appeal in a competitive market.


12. Greenridge Realty

  • Website: greenridge.com
  • Ownership type: Private
  • Headquarters: Grand Rapids, Michigan, United States (USA)
  • Employee distribution: United States (USA) 100%
  • Founded year: 1980
  • Headcount: 201-500
  • LinkedIn: greenridge-realty

Greenridge Realty, based in Grand Rapids, Michigan, has been a prominent player in the real estate industry since its inception in 1980. The company specializes in buying and selling both residential and commercial properties, catering to a wide range of clients including home buyers, sellers, and investors. With a workforce of over 400 agents, Greenridge Realty operates more than 25 offices across West Michigan, providing services that include property management, market reports, and home value assessments. Their commitment to community service is evident through the Greenridge Dream Team Foundation, which has raised significant funds to support local children facing life-threatening medical conditions. This blend of local expertise and community involvement positions Greenridge Realty as a noteworthy entity in the real estate sector.


13. Century 21 Curran & Christie


Century 21 Curran & Christie, operating under the brand Century 21 Curran & Oberski, is a prominent real estate brokerage based in Dearborn, Michigan. Founded in 1948, the company has been serving the Metro Detroit area for over seven decades. They specialize in a range of real estate services, including buying, selling, and renting properties. The firm prides itself on connecting clients with experienced real estate agents who provide valuable insights and guidance throughout the transaction process. With four office locations in Dearborn, Dearborn Heights, Northville, and Royal Oak, Century 21 Curran & Christie has established a strong local presence. Their team of over 300 agents undergoes regular training to ensure they remain knowledgeable about market trends and best practices, enhancing their ability to serve clients effectively. The company’s commitment to customer service and market expertise has contributed to its reputation in the competitive real estate sector.


14. Jaqua Realtors

  • Website: jaquarealtors.com
  • Ownership type: Family Owned
  • Headquarters: Portage, Michigan, United States (USA)
  • Employee distribution: United States (USA) 100%
  • Founded year: 1975
  • Headcount: 201-500
  • LinkedIn: jaqua-realtors

Jaqua Realtors, established in 1975, is a family-owned real estate agency based in Portage, Michigan. The company specializes in residential and commercial real estate services, property management, and relocation assistance. With a workforce of approximately 318 employees, Jaqua Realtors serves a wide range of clients, including home buyers, sellers, and individuals relocating to the West Michigan area. Their operations cover several communities, including Kalamazoo, Battle Creek, and Grand Rapids. The firm prides itself on providing expert guidance throughout the buying and selling process, ensuring a smooth transaction experience. Jaqua Realtors also offers additional services such as mortgage, title/closing services, and home staging, which enhance their value proposition in the market. Their commitment to community involvement and client satisfaction has solidified their reputation as a trusted real estate partner in the region.


15. Berkshire Hathaway HomeServices Michigan Real Estate


Berkshire Hathaway HomeServices Michigan Real Estate is a prominent real estate agency based in Grand Rapids, Michigan. Established in 1953, the company has built a strong reputation for providing a wide array of services tailored to meet the needs of both consumers and businesses. Their offerings include property sales, home valuation, and property management, showcasing their expertise in navigating the complexities of the real estate market. The agency operates across Michigan and Indiana, serving various communities with a focus on local market knowledge. With a dedicated team of approximately 318 employees, they are well-equipped to assist clients in buying, selling, or managing real estate. Their website features tools such as a home value estimator and property search capabilities, further enhancing the user experience. As an independently owned franchise of Berkshire Hathaway HomeServices, they benefit from the backing of a well-known brand, which adds to their credibility in the industry.


16. Dwellings by Rudy & Hall


Dwellings by Rudy & Hall, operating under the brand Dwellings Michigan, is a real estate agency based in Plymouth, Michigan. Established in 2014, the company specializes in the buying and selling of homes within the Metro Detroit area. They provide a comprehensive suite of services designed to assist clients throughout the real estate process. This includes mortgage pre-approval, detailed market analysis, and tailored home searches to help clients navigate the complexities of the housing market. The agency prides itself on its customer-centric approach, offering resources such as a mortgage calculator and a financial terms glossary to empower buyers and sellers alike. Their website features an interactive property search tool, showcasing listings that are updated daily from the MLS, ensuring clients have access to the latest market information. Dwellings by Rudy & Hall has garnered positive testimonials from clients, reflecting their commitment to service and expertise in the local market.


17. Patriot Realty

  • Website: patriot-realty.net
  • Ownership type: Private
  • Headquarters: Grand Rapids, Michigan, United States (USA)
  • Employee distribution: United States (USA) 100%
  • Founded year: 2003
  • Headcount: 11-50
  • LinkedIn: patriot-realty

Patriot Realty is a privately-owned real estate agency based in East Grand Rapids, Michigan, specializing in residential real estate services. Since its inception in 2003, the company has facilitated thousands of transactions, catering to buyers, sellers, and investors throughout West Michigan. With a team of experienced agents, Patriot Realty offers a range of services, including property listings, market analysis, and expert guidance to ensure smooth transactions. The firm prides itself on its commitment to client loyalty, integrity, and exceptional service. They are affiliated with the Greater Regional Alliance of Realtors, utilizing the Multiple Listing Service (MLS) to provide comprehensive access to property listings. Their local knowledge and dedication to customer satisfaction have earned them a positive reputation in the community.


18. RE/MAX Lakeshore

  • Website: remax-lakeshore.com
  • Ownership type: Private
  • Headquarters: Holland, Michigan, United States (USA)
  • Employee distribution: United States (USA) 95%, Canada 5%
  • Founded year: 1985
  • Headcount: 51-200
  • LinkedIn: re-max-lakeshore

RE/MAX Lakeshore is a real estate agency based in Holland, Michigan, with a focus on the South Haven and Holland areas. Established in 1985, the company has built a reputation for assisting clients in buying, selling, and renting properties. They offer a range of services, including property listings, market analysis, and personalized consulting, which help clients navigate the complexities of the real estate market. The agency operates with a team of experienced professionals who are dedicated to providing exceptional customer service. Their local expertise and commitment to client satisfaction position them as a reliable choice for individuals and families looking to make informed real estate decisions.


19. Higbie Maxon Agney, Inc.

  • Website: higbiemaxon.com
  • Ownership type: Private
  • Headquarters: Grosse Pointe Farms, Michigan, United States (USA)
  • Employee distribution: United States (USA) 100%
  • Founded year: 1929
  • Headcount: 11-50
  • LinkedIn: higbie-maxon-agney-inc.

Higbie Maxon Agney, Inc. is a private real estate agency located in Grosse Pointe Farms, Michigan. Founded in 1929, the company has built a reputation for specializing in residential properties within the Grosse Pointe area. With a team of approximately 27 employees, Higbie Maxon Agney offers a range of services tailored to home buyers and sellers, including relocation assistance and comprehensive home evaluations. The firm prides itself on providing expert guidance throughout the real estate transaction process, ensuring that clients receive personalized attention and support. Their website features various resources, including property listings, community information, and tools for buyers and sellers, reflecting their commitment to enhancing the client experience. The agency's long history and focus on local real estate make it a notable entity in the industry.


20. Bellabay Realty

  • Website: bellabayrealty.com
  • Ownership type: Private
  • Headquarters: Caledonia, Michigan, United States (USA)
  • Employee distribution: United States (USA) 98%, United Kingdom (UK) 2%
  • Founded year: 2007
  • Headcount: 11-50
  • LinkedIn: bellabay-realty

Bellabay Realty, established in 2007, is a private real estate agency based in Caledonia, Michigan. The company operates ten offices throughout Michigan, serving areas from Grand Rapids to Detroit and Kalamazoo to Muskegon. Bellabay Realty specializes in assisting clients with buying and selling homes, providing expert guidance through their team of REALTORS®. They emphasize a client-centric approach, ensuring that individuals receive reliable and efficient service tailored to their specific needs. The agency's commitment to helping clients navigate the complexities of the real estate market is evident in their offerings, which include property searches and home valuation services. With a focus on building lasting relationships, Bellabay Realty aims to facilitate smooth transactions from the initial inquiry to the final handshake.



Real Estate Brokerage Insights: Key Companies in Michigan


CompanyHeadquarterSizeFoundedOwnership
Real Estate OneSouthfield, Michigan, United States (USA)1001-50001929Family Owned
Coldwell Banker Weir ManuelBingham Farms, Michigan, United States (USA)501-10001950Corporate
Coldwell Banker Schmidt RealtorsTraverse City, Michigan, United States (USA)501-10001927Private
Reinhart RealtorsAnn Arbor, Michigan, United States (USA)51-2001971Corporate
L'Immobiliare.com NetworkMilan, Michigan, United States (USA)1-101965Private
CENTURY 21 Northland (Michigan)Traverse City, Michigan, United States (USA)51-2002006Private
Coldwell Banker Hubbell BriarWood Real Estate CompanyLansing, Michigan, United States (USA)201-5001906Private
Schmidt Family Of CompaniesTraverse City, Michigan, United States (USA)1001-50001927Private
RE/MAX of MichiganPortage, Michigan, United States (USA)1-101977Private
CENTURY 21 Metro BrokersGrand Blanc, Michigan, United States (USA)51-2001971Private
O'Connor Real Estate and DevelopmentDetroit, Michigan, United States (USA)11-502005Private
Greenridge RealtyGrand Rapids, Michigan, United States (USA)201-5001980Private
Century 21 Curran & ChristieDearborn, Michigan, United States (USA)51-2001948Private
Jaqua RealtorsPortage, Michigan, United States (USA)201-5001975Family Owned
Berkshire Hathaway HomeServices Michigan Real EstateGrand Rapids, Michigan, United States (USA)1001-50001953Private
Dwellings by Rudy & HallPlymouth, Michigan, United States (USA)11-502014Private
Patriot RealtyGrand Rapids, Michigan, United States (USA)11-502003Private
RE/MAX LakeshoreHolland, Michigan, United States (USA)51-2001985Private
Higbie Maxon Agney, Inc.Grosse Pointe Farms, Michigan, United States (USA)11-501929Private
Bellabay RealtyCaledonia, Michigan, United States (USA)11-502007Private


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