Top 20 Marketing Automation Software Companies

The marketing automation software industry focuses on streamlining marketing tasks, optimizing campaigns, and enhancing customer interactions through technology. Companies in this sector provide tools that automate processes such as email marketing, customer relationship management, and analytics. As this industry evolves, we see innovations like artificial intelligence shaping personalized customer experiences. The growing demand for data-driven solutions and improved engagement models signals continued investment in automation technologies, making this sector dynamic and increasingly integral to marketing strategies worldwide.

This listing features 20 marketing automation software companies with varying sizes and specializations. They were founded between 2000 and 2013, and they have headquarters spread across the United States, Europe, and beyond. From large, well-established players like ActiveCampaign and Marketo to emerging firms like SendPulse and Moosend, they provide a broad range of services, including customer relationship management and email marketing automation. Each company targets different sectors, catering to unique customer needs.

Continue reading to discover the top marketing automation software companies.

Top 20 Marketing Automation Software Companies

1. ActiveCampaign

• Website: activecampaign.com
• Ownership type: Private Equity
• Headquarters: Chicago, Illinois, United States (USA)
• Employee distribution: United States (USA) 61%, Ireland 14%, Costa Rica 9%, Other 16%
• Latest funding: Series C, $240.0M, April 2021
• Founded year: 2003
• Headcount: 1001-5000
• LinkedIn: activecampaign-inc-

ActiveCampaign, founded in 2003 and headquartered in Chicago, Illinois, is a private equity-backed SaaS company that specializes in marketing automation, email marketing, and customer relationship management (CRM) solutions. The company primarily serves small to mid-sized businesses across various sectors, helping them enhance their marketing strategies and improve customer engagement through automation and analytics. ActiveCampaign's platform is designed to create personalized customer experiences, offering features such as omnichannel marketing, audience management, and integrated AI capabilities. The company has seen significant growth, with a reported 240 million dollars in funding as of April 2021, which underscores its relevance and potential in the marketing automation industry. With a customer base exceeding 180,000, ActiveCampaign continues to innovate and expand its offerings, making it a notable player in the marketing automation software market.

2. Marketo, an Adobe company

• Website: marketo.com
• Ownership type: Corporate
• Headquarters: San Jose, California, United States (USA)
• Latest funding: $4.8B, September 2018
• Founded year: 2006
• Headcount: 1001-5000
• LinkedIn: marketo

Marketo, an Adobe company, is a prominent software provider based in San Jose, California, specializing in marketing automation solutions. Established in 2006, the company has developed a range of products aimed at helping businesses optimize their marketing efforts and drive revenue growth. Key offerings include Marketo Lead Management and Marketo Sales Insight, which assist marketing professionals in streamlining their processes and improving sales effectiveness. Marketo serves a variety of clients, particularly in the mid-sized and enterprise sectors, and has built a robust community of users and support resources. In 2018, the company received substantial funding amounting to $4.75 billion, reflecting investor confidence in its growth potential and market position. As part of Adobe, Marketo benefits from enhanced capabilities and integration with a broader suite of marketing tools, further solidifying its role in the marketing automation industry.

3. Pardot

• Website: pardot.com
• Ownership type: Corporate
• Headquarters: Atlanta, Georgia, United States (USA)
• Employee distribution: United States (USA) 92%, India 8%
• Latest funding: $95.5M, October 2012
• Founded year: 2007
• Headcount: 1001-5000
• LinkedIn: pardot

Pardot, originally founded in 2007 and later acquired by Salesforce in 2013, operates under the umbrella of Salesforce Marketing Cloud. The company specializes in marketing automation solutions that help businesses streamline their marketing efforts and improve lead management. Pardot's platform is designed to facilitate B2B marketing by providing tools for lead generation, nurturing, and scoring, as well as analytics to measure campaign effectiveness. With a focus on aligning marketing and sales teams, Pardot enables organizations to create personalized customer journeys and optimize their marketing strategies through data-driven insights. Its integration with Salesforce enhances its functionality, allowing users to leverage customer data for more effective marketing campaigns.

4. Act-On Software, Inc.

• Website: act-on.com
• Ownership type: Corporate
• Headquarters: Portland, Oregon, United States (USA)
• Latest funding: $53.2M, January 2025
• Founded year: 2008
• Headcount: 51-200
• LinkedIn: act-on-software-inc.

Act-On Software, Inc., based in Portland, Oregon, is a marketing automation company that provides a suite of tools aimed at improving customer engagement and optimizing marketing processes for businesses. Founded in 2008, Act-On has carved out a niche in the marketing technology sector, particularly catering to industries such as financial services and manufacturing. Their offerings include multichannel marketing capabilities, advanced analytics, lead scoring, and automated lead generation, all designed to help businesses effectively manage their marketing strategies. Act-On operates on a Software as a Service (SaaS) model, allowing clients to access their tools easily and efficiently. The company has also secured substantial funding, with a reported amount of $53.2 million, which underscores its growth trajectory and commitment to innovation in the marketing automation space.

5. LeadSquared

• Website: leadsquared.com
• Ownership type: Private Equity
• Headquarters: Bengaluru, Karnataka, India
• Employee distribution: India 96%, United States (USA) 2%, Other 1%
• Latest funding: Series C, $152.9M, June 2022
• Founded year: 2011
• Headcount: 1001-5000
• LinkedIn: leadsquared

LeadSquared, founded in 2011 and based in Bengaluru, Karnataka, India, is a private equity-backed company that provides CRM software with a focus on sales execution and marketing automation. With a workforce of over 1,200 employees, LeadSquared has established itself as a key player in the marketing automation industry. The company offers a comprehensive suite of products designed to enhance sales efficiency and productivity, catering to various sectors such as healthcare, education, and financial services. Their platform includes features for lead management, marketing automation, and customer engagement, allowing organizations to streamline their sales processes. LeadSquared has attracted significant investment, with a Series C funding round completed in June 2022, amounting to approximately $153 million. This funding reflects the company's growth trajectory and its commitment to innovation in the marketing automation space.

6. Sendinblue

• Website: sendinblue.com
• Ownership type: Private Equity
• Headquarters: Paris, Île-De-France, France
• Latest funding: $150.2M, October 2020
• Founded year: 2012
• Headcount: 501-1000
• LinkedIn: sendinblue

Sendinblue, now rebranded as Brevo, is a marketing technology company based in Paris, France. Founded in 2012, it has grown to employ around 694 individuals and serves over 500,000 customers worldwide. Brevo offers a comprehensive suite of tools designed to enhance marketing efforts, including email marketing, SMS marketing, and customer relationship management. The platform operates on a subscription model, allowing businesses to automate their marketing processes and manage customer data effectively. In 2020, Brevo secured $150 million in funding, underscoring its potential for growth and innovation in the marketing automation space. The company is committed to helping businesses improve customer engagement and drive sales through its integrated solutions.

7. Drip

• Website: drip.com
• Ownership type: Corporate
• Headquarters: Minneapolis, Minnesota, United States (USA)
• Employee distribution: United States (USA) 62%, Denmark 33%, Estonia 4%
• Latest funding: July 2016
• Founded year: 2012
• Headcount: 51-200
• LinkedIn: dripecrm

Drip, founded in 2012 and based in Minneapolis, Minnesota, is a marketing automation provider that focuses on email marketing solutions specifically for businesses in the e-commerce sector. With a workforce of around 161 employees, Drip has carved out a niche by offering tools that facilitate segmentation, customer insights, and multi-channel marketing strategies. Their platform is designed to help brands improve customer engagement and drive sales through sophisticated email marketing campaigns. Drip's services are particularly beneficial for B2C brands that have outgrown their previous platforms, as evidenced by their high customer satisfaction scores and impressive metrics, such as a 99% email delivery rate. The company has not reported any recent funding, indicating a stable operational model since its last funding round in 2016. Drip also integrates seamlessly with popular e-commerce platforms like Shopify, WooCommerce, and BigCommerce, further solidifying its relevance in the marketing automation industry.

8. Sitecore

• Website: sitecore.com
• Ownership type: Private Equity
• Headquarters: San Francisco, California, United States (USA)
• Employee distribution: United States (USA) 21%, Greece 10%, Malaysia 10%, Other 59%
• Latest funding: $1.2B, January 2021
• Founded year: 2001
• Headcount: 1001-5000
• LinkedIn: sitecore

Sitecore, founded in 2001 and based in San Francisco, California, is a software company that specializes in customer experience management. With a workforce of approximately 1,750 employees, Sitecore provides a range of solutions aimed at helping businesses optimize their digital marketing efforts. Their offerings include web content management systems and marketing automation software, which are designed to enhance customer engagement and streamline marketing processes. Sitecore's clientele spans various industries, reflecting their adaptability and commitment to improving customer interactions. The company has received significant funding, totaling $1.2 billion in January 2021, which underscores its position in the market and its potential for future growth.

9. Moosend

• Website: moosend.com
• Ownership type: Corporate
• Headquarters: London, England, United Kingdom (UK)
• Employee distribution: Greece 100%
• Latest funding: May 2021
• Founded year: 2012
• Headcount: 11-50
• LinkedIn: moosend

Moosend is a software-as-a-service (SaaS) company based in London, England, founded in 2012. It specializes in email marketing and automation solutions, providing businesses with tools to effectively engage their customers. Moosend's platform includes features such as email marketing, audience management, and analytics, which help businesses optimize their marketing strategies. The company caters to various industries, including ecommerce, agencies, travel, and SaaS, showcasing its ability to meet the needs of different market segments. Moosend's focus on automation allows businesses to streamline their marketing processes, making it easier to manage campaigns and track performance. With a team of around 25 employees, Moosend has built a reputation for delivering user-friendly solutions that drive revenue growth for its clients.

10. Keap

• Website: keap.com
• Ownership type: Corporate
• Headquarters: Chandler, Arizona, United States (USA)
• Employee distribution: United States (USA) 89%, United Kingdom (UK) 5%, Other 5%
• Latest funding: $80.0M, October 2024
• Founded year: 2001
• Headcount: 201-500
• LinkedIn: keap-growing

Keap, based in Chandler, Arizona, is a software company that specializes in automation and customer relationship management (CRM) solutions tailored for small businesses. Founded in 2001, Keap has developed a suite of tools that includes marketing automation, lead management, and sales automation, all aimed at improving operational efficiency and customer engagement. The company has successfully served over 200,000 small businesses, helping them streamline processes and boost revenue through effective automation strategies. Keap's recent funding of $80 million in October 2024 highlights its ongoing relevance and potential for growth in the competitive software market. The company positions itself as a strong alternative to larger platforms like HubSpot, emphasizing its focus on the unique needs of small business owners.

11. Ontraport

• Website: ontraport.com
• Ownership type: Private
• Headquarters: Santa Barbara, California, United States (USA)
• Employee distribution: United States (USA) 98%, Other 2%
• Latest funding: Other (Debt), January 2020
• Founded year: 2008
• Headcount: 51-200
• LinkedIn: ontraport

Ontraport, founded in 2008 and based in Santa Barbara, California, is a private company that specializes in providing a comprehensive platform for marketing automation, sales automation, and content management. The company primarily serves startups and mid-sized businesses, offering tools designed to streamline sales and marketing processes. Ontraport's platform allows users to manage customer relationships effectively while automating various marketing tasks. The company has built a reputation for its strong customer support and user-friendly interface, making it a popular choice among its clientele. Ontraport has not reported any recent funding, indicating a stable operational model since its inception. The platform includes features such as campaign automation, CRM capabilities, and payment processing, making it a versatile solution for businesses aiming to enhance their marketing efforts.

12. RD Station

• Website: rdstation.com
• Ownership type: Venture Capital
• Headquarters: Florianopolis, Santa Catarina, Brazil
• Employee distribution: Brazil 99%, Other 1%
• Latest funding: March 2021
• Founded year: 2011
• Headcount: 1001-5000
• LinkedIn: rd-station

RD Station is a digital marketing company headquartered in Florianopolis, Santa Catarina, Brazil. Established in 2011, the company specializes in providing a comprehensive suite of tools aimed at enhancing marketing automation, customer relationship management, and customer service automation. Their solutions are tailored for businesses that aim to improve their marketing and sales processes. RD Station's product offerings include features such as email marketing, landing page creation, and sales automation, which are designed to help clients manage leads effectively and automate various marketing tasks. The company has a significant presence in Brazil, with 99% of its employees based there, and it has served over 20,000 businesses, showcasing its impact in the local market. RD Station also engages in educational initiatives, offering courses and resources to help businesses improve their digital marketing strategies. This commitment to education and support further solidifies its role in the marketing automation industry.

13. E-goi

• Website: e-goi.com
• Ownership type: Private
• Headquarters: Matosinhos, Porto, Portugal
• Employee distribution: Portugal 94%, Brazil 5%, Other 2%
• Founded year: 2004
• Headcount: 51-200
• LinkedIn: e-goi

E-goi, founded in 2004 and based in Matosinhos, Porto, Portugal, is a marketing automation company that provides a robust platform designed to enhance marketing strategies for businesses across various sectors. With a workforce of approximately 127 employees, E-goi specializes in email marketing, SMS marketing, and multichannel automation, catering to industries such as e-commerce, automotive, real estate, and digital marketing agencies. The platform offers a range of features, including tracking capabilities, abandoned cart recovery, and social media management, which help clients improve customer engagement and drive sales. E-goi has not reported any funding, indicating a self-sustained growth model. Their commitment to personalized strategic monitoring and customer support further solidifies their role in the marketing automation industry.

14. Campaign Monitor

• Website: campaignmonitor.com
• Ownership type: Venture Capital
• Headquarters: Nashville, Tennessee, United States (USA)
• Latest funding: Series A, $250.0M, April 2014
• Founded year: 2004
• Headcount: 51-200
• LinkedIn: campaign-monitor

Campaign Monitor, founded in 2004 and based in Nashville, Tennessee, is an email marketing platform that provides businesses with essential tools for creating, sending, and analyzing email campaigns. The company operates on a subscription model, allowing users to access its services online. Campaign Monitor offers a range of features, including an email template builder, segmentation, personalization, and marketing automation, which are crucial for effective email marketing. The platform is designed to cater to various industries, such as retail and nonprofit, and has been recognized for its user-friendly interface and robust support services. With a workforce of around 212 employees and a significant funding amount of $250 million raised in 2014, Campaign Monitor has established itself as a notable player in the email marketing sector, continuously evolving to meet the needs of its clients.

15. Click

• Website: clickdimensions.com
• Ownership type: Private Equity
• Headquarters: Atlanta, Georgia, United States (USA)
• Employee distribution: Ireland 39%, United States (USA) 33%, Israel 6%, Other 22%
• Latest funding: January 2023
• Founded year: 2010
• Headcount: 201-500
• LinkedIn: clickdimensions

Click, founded in 2010 and based in Atlanta, Georgia, is a marketing technology firm that specializes in providing marketing automation tools and customer communication solutions. The company primarily serves businesses that utilize Microsoft Dynamics CRM, offering a suite of products that streamline marketing processes and improve customer engagement. Click's solutions include email automation, social media integration, and sales tools, all designed to work natively with Microsoft Dynamics 365. With a global presence and a workforce distributed across several countries, Click has established itself as a trusted partner for over 3,000 organizations. Their focus on real-time data integration ensures that customer information remains secure and accessible, enhancing the effectiveness of marketing campaigns. Click is backed by Volaris Group, a private equity firm that invests in software companies with significant growth potential, further solidifying its position in the marketing technology industry.

16. Autopilot

• Website: autopilothq.com
• Ownership type: Private
• Headquarters: Sydney, New South Wales, Australia
• Founded year: 2012
• Headcount: 51-200
• LinkedIn: autopilot-hq

Autopilot, now rebranded as Ortto, is a marketing technology firm based in Sydney, Australia. Founded in 2012, the company specializes in providing a platform that integrates customer data management, marketing automation, and analytics. Ortto serves primarily SaaS and B2B businesses, helping them enhance customer engagement through tailored, behavior-driven marketing journeys. The platform allows users to create automated workflows that nurture leads, onboard new users, and retain customers effectively. With a focus on ease of use and rapid onboarding, Ortto has attracted a customer base of over 3,000 businesses worldwide, showcasing its relevance in the marketing automation industry.

17. Benchmark Email

• Website: benchmarkemail.com
• Ownership type: Private
• Headquarters: St. Louis, Missouri, United States (USA)
• Employee distribution: India 48%, United States (USA) 29%, Philippines 5%, Other 18%
• Latest funding: Other (Debt), $3.0M, January 2021
• Founded year: 2004
• Headcount: 51-200
• LinkedIn: benchmark-email

Benchmark Email, founded in 2004 and based in St. Louis, Missouri, is a private company specializing in email marketing and marketing automation services. With a workforce of approximately 121 employees, the company operates primarily through a Software as a Service (SaaS) model, allowing users to access its tools online. Benchmark Email provides a comprehensive suite of features, including an email builder, automation capabilities, reporting tools, landing pages, and integrations with various platforms. Their services are designed to help businesses enhance their marketing efforts by streamlining communication and improving customer engagement. The company has also secured funding, with a reported amount of $3 million in January 2021, indicating a commitment to growth and innovation in the marketing automation space.

18. Iterable

• Website: iterable.com
• Ownership type: Private Equity
• Headquarters: San Francisco, California, United States (USA)
• Employee distribution: United States (USA) 77%, United Kingdom (UK) 16%, Portugal 4%, Other 3%
• Latest funding: Series E-K, $200.0M, June 2021
• Founded year: 2013
• Headcount: 501-1000
• LinkedIn: iterable

Iterable is a marketing technology company based in San Francisco, California, founded in 2013. The company specializes in providing a cross-channel marketing platform that enhances customer engagement through personalized and automated marketing strategies. Iterable's solutions are tailored for businesses aiming to improve their marketing effectiveness across various channels, including email, mobile, and web. The platform utilizes data and artificial intelligence to optimize customer interactions, making it a valuable tool for marketers. With a workforce of approximately 781 employees, Iterable has a significant presence in the industry. The company has also attracted considerable investment, securing $200 million in its last funding round in June 2021, which underscores its relevance and ambition in the marketing automation sector.

19. SendPulse

• Website: sendpulse.com
• Ownership type: Venture Capital
• Headquarters: New York, New York, United States (USA)
• Employee distribution: Ukraine 90%, Brazil 5%, Belarus 3%, Other 2%
• Latest funding: Seed, $130,000, August 2016
• Founded year: 2015
• Headcount: 51-200
• LinkedIn: sendpulse

SendPulse is a marketing automation platform based in New York, New York, founded in 2015. The company specializes in providing a comprehensive suite of digital marketing tools designed to enhance customer engagement and streamline marketing processes. Its offerings include email marketing, chatbots for various messaging platforms, SMS campaigns, web push notifications, and a built-in CRM system. SendPulse serves a global clientele, with a significant portion of its workforce based in Ukraine. The company has received seed funding, which has likely contributed to its growth and development of features. With a focus on helping businesses manage multiple communication channels effectively, SendPulse positions itself as a valuable resource for marketers and businesses aiming to improve their outreach and customer interaction.

20. Emarsys

• Website: emarsys.com
• Ownership type: Corporate
• Headquarters: Vienna, Vienna, Austria
• Employee distribution: Hungary 29%, Germany 14%, Austria 14%, Other 43%
• Latest funding: October 2020
• Founded year: 2000
• Headcount: 501-1000
• LinkedIn: emarsys

Emarsys, founded in 2000 and headquartered in Vienna, Austria, is a marketing technology company that specializes in customer engagement solutions. With a workforce of approximately 882 employees, Emarsys focuses on providing AI-driven tools that help marketers enhance customer loyalty and deliver personalized experiences across multiple channels. Their platform supports various marketing capabilities, including marketing automation, customer data management, and omnichannel marketing strategies. Emarsys serves a broad spectrum of industries, particularly retail and e-commerce, helping businesses improve their marketing strategies and customer interactions. The company has established partnerships with technology leaders, including SAP, which enhances its service offerings and market presence. Emarsys has not reported any recent funding, indicating a stable operational model since its inception.

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