Market research companies in Connecticut perform a critical role in providing insights and data-driven strategies for businesses across various sectors. As organizations prioritize understanding consumer behavior, localized firms develop methodologies for effective audience segmentation, product testing, and brand positioning. This growing demand highlights shifts towards digital tools and analytics, reflecting broader industry trends such as automation and real-time data collection. New innovations are emerging, likely fostering competition within the field as established players adapt or new entrants carve out unique niches. Overall, the future of market research within the state suggests a sharper focus on technology-integrated solutions.

This listing features a variety of market research companies based in Connecticut, including large firms like Dynata and smaller niche players such as Triangulum Insights. Founded between 1930 and 2020, these companies vary greatly in size, employing teams ranging from fewer than ten to thousands. Operating primarily in locations such as Shelton, Norwalk, and Wilton, their specialties cover a broad spectrum, from analytics solutions to brand strategy development. These firms typically emphasize high-quality data and innovative methodologies, reflecting the evolving needs of clients in today’s market environment.

Continue reading to discover the top market research companies in Connecticut.

Top 20 Market Research Companies in Connecticut

1. Dynata

• Website: dynata.com
• Ownership type: Private
• Headquarters: Shelton, Connecticut, United States (USA)
• Employee distribution: United States (USA) 25%, India 22%, Philippines 19%, Other 34%
• Latest funding: Other (Debt), $31.5M, May 2024
• Founded year: 1999
• Headcount: 5001-10000
• LinkedIn: dynataglobal

Dynata LLC, based in Shelton, Connecticut, is a prominent market research firm that specializes in consumer and business-to-business survey research. Established in 1999, the company has grown to employ between 5,001 and 10,000 individuals across various locations, including the United States, India, and the Philippines. Dynata offers a wide range of data solutions, including audience activation, advertising effectiveness measurement, and survey design. Their services leverage first-party data to provide insights that enhance marketing strategies for brands and agencies. Recently, Dynata secured $31.5 million in funding in May 2024, which underscores their commitment to innovation and growth in the market research industry. The company is recognized for its extensive global audience access, boasting a panel of 70 million respondents, and has conducted over 125 million surveys, ensuring a robust foundation for their research capabilities.

2. Survey Sampling International

• Website: surveysampling.com
• Ownership type: Corporate
• Headquarters: Shelton, Connecticut, United States (USA)
• Employee distribution: United States (USA) 43%, Philippines 23%, India 13%, Other 22%
• Latest funding: October 2017
• Founded year: 1977
• Headcount: 1001-5000
• LinkedIn: survey-sampling-international

Survey Sampling International, now operating under the name Dynata, is a data analytics company based in Shelton, Connecticut. Established in 1977, Dynata specializes in audience research and insights, offering a wide range of services that include survey design, audience activation, and creative testing. The company prides itself on its ability to provide high-quality, reliable data, which is crucial for brands and marketing agencies aiming to enhance their advertising effectiveness. With a workforce of over 700 employees and a global presence, Dynata connects brands with audiences through its extensive first-party data platform. Their innovative solutions, such as Quali-Quant AI, allow for deeper insights from survey responses, further solidifying their role in the market research sector. Dynata has not reported any recent funding, indicating a stable operational model since its inception.

3. RTi Research

• Website: rtiresearch.com
• Ownership type: Private
• Headquarters: Norwalk, Connecticut, United States (USA)
• Employee distribution: United States (USA) 90%, Mozambique 5%, Egypt 5%
• Founded year: 1979
• Headcount: 51-200
• LinkedIn: rti-research

RTi Research, based in Norwalk, Connecticut, is a market research firm that has been operational since 1979. With a team of approximately 61 employees, the company specializes in advanced analytics, brand strategy, and customer acquisition services. RTi Research serves a variety of sectors, helping businesses turn data into meaningful insights that drive growth and improve decision-making. Their approach is characterized by a commitment to client service, ensuring that they work closely with clients to adapt methodologies to meet specific needs. The firm prides itself on its ability to execute research projects flawlessly, employing rigorous standards to ensure data integrity and quality. RTi Research has built a reputation as a trusted partner, consistently delivering high-quality research and innovative solutions to its clients.

4. GreatBlue Research

• Website: greatblueresearch.com
• Ownership type: Private
• Headquarters: Glastonbury, Connecticut, United States (USA)
• Employee distribution: United States (USA) 100%
• Founded year: 1979
• Headcount: 51-200
• LinkedIn: greatblue-research-inc-

GreatBlue Research, based in Glastonbury, Connecticut, is a market research firm that has been operational since 1979. Originally known as The Center for Research and Public Policy, the company rebranded in 2013 to its current name. GreatBlue specializes in providing customized research solutions tailored to the unique needs of its clients. They serve a variety of industries, including healthcare, utilities, municipalities, consumer goods, higher education, and agriculture. The firm employs both quantitative and qualitative research methodologies, ensuring comprehensive insights for their clients. GreatBlue's services include focus groups, one-on-one interviews, digital research, and custom research projects. Their approach emphasizes building partnerships with clients, focusing on actionable data that helps organizations improve their offerings and better understand customer needs. With a team of experienced professionals, GreatBlue Research is dedicated to delivering reliable and insightful research that supports strategic decision-making.

5. Touchstone Research

• Website: touchstoneresearch.com
• Ownership type: Corporate
• Headquarters: Branford, Connecticut, United States (USA)
• Employee distribution: United States (USA) 100%
• Latest funding: $3.0M, August 2006
• Founded year: 1991
• Headcount: 11-50
• LinkedIn: touchstone-research

Touchstone Research, Inc. is a market research firm based in Branford, Connecticut, founded in 1991. With a workforce of approximately 63 employees, the company has carved out a niche in providing comprehensive quantitative and qualitative research services. They focus on delivering insights into consumer behavior, particularly through innovative methodologies and advanced technologies. Touchstone Research serves a variety of clients, including brands, marketers, and agencies, helping them make informed strategic decisions. Their expertise extends to youth and family research, where they have developed specialized online panels and communities. This focus allows them to connect with younger demographics effectively. The firm is known for its commitment to quality and exceptional client service, which has helped them maintain a solid reputation in the market research industry.

6. Toluna-QuickSurveys

• Website: quicksurveys.com
• Ownership type: Private
• Headquarters: Wilton, Connecticut, United States (USA)
• Founded year: 2000
• Headcount: 501-1000
• LinkedIn: toluna-quicksurveys

Toluna-QuickSurveys, based in Wilton, Connecticut, is a private market research firm founded in 2000. The company specializes in providing both qualitative and quantitative research solutions tailored to the needs of businesses and organizations. Their services include survey creation, insights reporting, and access to a global panel of over 79 million respondents. This extensive reach allows clients to gather real-time data, enabling them to make informed decisions swiftly. Toluna-QuickSurveys emphasizes the importance of technology in research, offering a platform called Toluna Start that integrates advanced tools for conducting studies efficiently. Their commitment to quality is reflected in their rigorous vetting processes for respondents and continuous improvement of research methodologies. With a workforce of around 501-1000 employees, they maintain a significant presence in the market research industry, focusing on delivering reliable results and smarter decision-making for their clients.

7. Triangulum Insights, Inc.

• Website: trianguluminsights.com
• Ownership type: Private
• Headquarters: Fairfield, Connecticut, United States (USA)
• Employee distribution: United States (USA) 100%
• Founded year: 2014
• Headcount: 11-50
• LinkedIn: trianguluminsights

Triangulum Insights, Inc. is an analytics firm based in Fairfield, Connecticut, that specializes in advertising measurement and market research. Established in 2014, the company has built a reputation for providing tailored insights that empower businesses to make informed, data-driven decisions. Triangulum offers a range of services, including ad effectiveness measurement, creative concept testing, and brand tracking, catering to various industries such as financial services, technology, retail, consumer packaged goods, and pharmaceuticals. Their approach is characterized by a flexible, zero-based design methodology, ensuring that each project is customized to meet specific client needs. The company prides itself on its team of advertising-measurement experts, who bring years of experience and a strong academic background in marketing, business, social science, and analytics. Triangulum's proprietary analytic platform allows clients to gain deeper insights from their data, enhancing their understanding of consumer behavior and campaign performance. The firm collaborates with best-in-class technology partners to measure both online and offline advertising campaigns, further solidifying its position in the market research industry.

8. The Family Room

• Website: human-ology.com
• Ownership type: Private
• Headquarters: Norwalk, Connecticut, United States (USA)
• Founded year: 1997
• Headcount: 11-50
• LinkedIn: the-family-room

The Family Room, known as Human-ology, is a market research firm based in Norwalk, Connecticut, founded in 1997. With a team of 26 employees, the company specializes in providing consumer insights and data-driven strategies to help brands grow. They have developed a proprietary tool called Passion Points™, which tracks emotional priorities and behaviors across various demographics, including adults, parents, teens, and children. Their extensive dataset, which includes over 80,000 global participants annually, allows them to identify trends and shifts in consumer priorities. Human-ology has collaborated with major brands like Google and Airbnb, helping them navigate the complexities of consumer needs and enhance their marketing strategies. Their services include access to comprehensive datasets, quarterly reports, and custom projects tailored to client needs, making them a significant player in the market research industry.

9. Michael Allen Company

• Website: michaelallencompany.com
• Ownership type: Corporate
• Headquarters: Darien, Connecticut, United States (USA)
• Employee distribution: United States (USA) 100%
• Latest funding: February 2023
• Founded year: 1979
• Headcount: 11-50
• LinkedIn: michael-allen-company

Michael Allen Company, based in Darien, Connecticut, has been operational since 1979. This consulting firm specializes in healthcare analytics and insights tailored for the biopharmaceutical industry. They provide a range of services including brand health tracking, market mapping, and patient journey analysis, which are essential for biopharmaceutical companies aiming to refine their market strategies and enhance product launches. With a client base that includes 85% of the top 20 global pharmaceutical companies, Michael Allen Company has established itself as a trusted advisor in the field. Their innovative research technology, such as the SAPPHIRE™ platform, supports their analytical capabilities, allowing them to integrate various data sources for comprehensive insights. The firm’s expertise spans over 100 therapeutic areas, focusing on critical conditions like oncology and rare diseases, which underscores their commitment to addressing significant healthcare challenges.

10. SiriusDecisions

• Website: go.forrester.com
• Ownership type: Private
• Headquarters: Wilton, Connecticut, United States (USA)
• Employee distribution: United States (USA) 100%
• Founded year: 2001
• Headcount: 1001-5000
• LinkedIn: siriusdecisions

SiriusDecisions, founded in 2001 and based in Wilton, Connecticut, is a private consulting and research firm that specializes in providing insights and guidance to businesses. As part of Forrester Research, Inc., SiriusDecisions offers a range of services that include research, consulting, and events aimed at enhancing decision-making and team alignment. Their clientele spans various sectors, with a strong emphasis on technology and marketing. The firm is known for its research services, which help executives and functional leaders navigate their most pressing initiatives. They also provide tools and frameworks that empower organizations to execute their strategies effectively. SiriusDecisions has established itself as a significant contributor to the market research industry, particularly in areas such as customer experience and digital business strategies.

11. Toluna Parent Company

• Website: itwpcompany.com
• Ownership type: Private
• Headquarters: Wilton, Connecticut, United States (USA)
• Employee distribution: Brazil 100%
• Founded year: 2000
• Headcount: 1001-5000
• LinkedIn: itwp

Toluna Parent Company, based in Wilton, Connecticut, is a market research firm that specializes in providing innovative solutions for consumer insights. Established in 2000, the company has developed a robust platform that includes products like Toluna Start and Analytics & Dashboards. These tools enable businesses to conduct research and gather data efficiently, facilitating informed decision-making. Toluna caters to a wide array of industries, such as automotive, healthcare, and finance, showcasing its adaptability and reach. The company boasts a global panel community of over 79 million consumers, allowing for real-time insights and a comprehensive understanding of market trends. Toluna's commitment to quality and technology positions it as a relevant player in the market research sector, supporting clients in navigating the complexities of consumer behavior and market dynamics.

12. Somerset Group, Inc.

• Website: somersetgroup.com
• Ownership type: Private
• Headquarters: Stonington, Connecticut, United States (USA)
• Employee distribution: United States (USA) 100%
• Founded year: 1993
• Headcount: 1-10
• LinkedIn: somerset-group

Somerset Group, Inc. is an executive search firm based in Stonington, Connecticut, established in 1993. The company specializes in the market research sector, providing tailored services that include executive search, consumer insight analysis, and project management. They work closely with a select group of major research suppliers, consulting firms, and corporate clients, helping them identify and recruit qualified candidates for roles in marketing research practices, statistical analysis, and general management. With a small team of experienced professionals, Somerset Group emphasizes a deep understanding of their clients' business needs and the specific requirements of each position they fill. Their commitment to professionalism, integrity, and responsiveness underpins their mission to enhance business success through strategic talent acquisition in the market research industry.

13. Repucom

• Website: repucom.net
• Ownership type: Corporate
• Headquarters: Stamford, Connecticut, United States (USA)
• Employee distribution: India 82%, Brazil 9%, United Kingdom (UK) 5%, Other 5%
• Latest funding: June 2016
• Founded year: 2004
• Headcount: 1001-5000
• LinkedIn: repucom

Repucom, founded in 2004 and based in Stamford, Connecticut, is a corporate entity that specializes in sports measurement and analytics. The company offers a range of services including media valuation, fan insights, and consulting tailored to brands, rights holders, and esports organizations. Their work is crucial for helping clients maximize their investments and effectively connect with target audiences. Repucom has a significant presence in the sports analytics industry, providing insights that inform sponsorship decisions and enhance brand engagement. In 2016, Repucom was acquired by Nielsen, which expanded its capabilities and reach in the sports analytics market. The company operates with a global workforce, with a notable concentration of employees in India, Brazil, the UK, and Germany, reflecting its international focus and expertise in sports data analysis.

14. MMA (Marketing Management Analytics)

• Website: mma.com
• Ownership type: Private
• Headquarters: Norwalk, Connecticut, United States (USA)
• Employee distribution: India 42%, United States (USA) 39%, France 9%, Other 10%
• Founded year: 1988
• Headcount: 201-500
• LinkedIn: mma-marketing-management-analytics-

MMA (Marketing Management Analytics), based in Norwalk, Connecticut, is a private marketing analytics firm founded in 1988. The company specializes in providing advanced solutions such as Marketing Mix Modeling and Agile Attribution, aimed at helping businesses optimize their marketing strategies and enhance return on investment. MMA serves a wide array of industries, including apparel, automotive, consumer packaged goods, financial services, pharmaceuticals, and retail, among others. Their approach integrates data management, predictive analytics, and consulting services, allowing clients to make informed decisions based on comprehensive insights. MMA has been recognized in the Forrester Wave report for its capabilities in marketing measurement and optimization, highlighting its commitment to delivering value through data-driven strategies. With a workforce of over 900 employees, the company operates globally, with significant presence in the United States, India, France, and the United Kingdom.

15. Cognitive Consulting

• Website: cognitiveconsulting.com
• Ownership type: Private
• Headquarters: Norwalk, Connecticut, United States (USA)
• Employee distribution: United States (USA) 100%
• Founded year: 2014
• Headcount: 11-50
• LinkedIn: cognitive-consulting

Cognitive Consulting, founded in 2014 and based in Norwalk, Connecticut, is a private consulting agency that specializes in providing innovative solutions across various sectors, particularly life sciences and environmental sciences. With a team of 18 employees, the firm offers a range of services including market insights, brand development, marketing strategy, and performance optimization. Their approach combines analytical rigor with creative thinking, allowing them to craft customized strategies that help businesses navigate challenges and enhance their market presence. Cognitive Consulting has worked with organizations aiming to improve operational efficiency and drive growth, showcasing their ability to deliver actionable insights. Their commitment to community engagement and social responsibility is evident through initiatives like the Cognitive STEM foundation, which supports educational opportunities. The firm has not reported any funding, indicating a self-sustained operational model.

16. Fletcher Knight

• Website: fletcherknight.com
• Ownership type: Private
• Headquarters: Stamford, Connecticut, United States (USA)
• Employee distribution: United States (USA) 100%
• Founded year: 2001
• Headcount: 11-50
• LinkedIn: fletcherknight

Fletcher Knight, based in Stamford, Connecticut, is a consulting firm founded in 2001. The company specializes in brand strategy and innovation, offering services that include brand building, market research, and brand identity development. With a team of 11-50 employees, Fletcher Knight collaborates with businesses to enhance their brand presence and effectively connect with consumers. Their agile market research approach allows them to provide timely insights that inform brand strategies. The firm also emphasizes the importance of understanding consumer motivations and behaviors, which is critical in today's fast-paced market. Their work spans various industries, and they have developed a reputation for helping clients navigate the complexities of brand growth and innovation.

17. Barbour ABI

• Website: barbour-abi.com
• Ownership type: Corporate
• Headquarters: Cheshire, Connecticut, United States (USA)
• Employee distribution: United Kingdom (UK) 100%
• Latest funding: November 2021
• Founded year: 1930
• Headcount: 51-200
• LinkedIn: barbour-abi

Barbour ABI, founded in 1930, is a corporate entity based in Cheshire, Connecticut, USA, with a workforce of approximately 174 employees. The company specializes in construction intelligence, offering a range of services that include market research, project leads, and analytics tailored for the construction sector. Barbour ABI assists clients in identifying opportunities and understanding market dynamics across various sectors such as residential, commercial, and infrastructure. Their products include construction project leads, market research reports, and built environment analytics, which are designed to help businesses build sustainable pipelines and achieve growth. Barbour ABI is recognized for its role in providing construction New Orders Data to the Office for National Statistics, highlighting its relevance and authority in the construction intelligence space.

18. Xbi4

• Website: xbi4.com
• Ownership type: Private
• Headquarters: Danbury, Connecticut, United States (USA)
• Founded year: 2020
• Headcount: 11-50
• LinkedIn: xbi4

Xbi4 India Private Limited, based in Danbury, Connecticut, is a management consultancy firm that specializes in providing innovative solutions to businesses. Founded in 2020, the company has quickly carved out a niche in the market by offering a range of services that include management consultancy, product development, analytics, marketing services, and notably, market research. Their market research team is composed of professionals who are keenly interested in understanding market dynamics and consumer behavior. They utilize a data-driven approach to uncover valuable insights, which they transform into actionable strategies for their clients. This focus on collaboration and tailored strategies allows Xbi4 to address unique challenges faced by businesses, enhancing their operational efficiency and market presence. Despite being a relatively small firm with 11-50 employees, Xbi4's commitment to innovation and integrity positions it as a noteworthy player in the consultancy and market research sectors.

19. Hedgeye Risk Management, LLC

• Website: hedgeye.com
• Ownership type: Private
• Headquarters: Stamford, Connecticut, United States (USA)
• Employee distribution: United States (USA) 100%
• Founded year: 2008
• Headcount: 51-200
• LinkedIn: hedgeye-risk-management-llc

Hedgeye Risk Management, LLC, founded in 2008 and based in Stamford, Connecticut, is an investment research firm dedicated to providing high-quality market insights and analysis. With a team of over 40 analysts, Hedgeye focuses on macroeconomic trends and stock-picking strategies, offering products like Pro Risk Manager and Core Macro. These offerings are designed to empower both individual and institutional investors with the knowledge and tools necessary for effective risk management and investment decision-making. Hedgeye's philosophy emphasizes transparency, accountability, and trust, aiming to level the playing field between everyday investors and Wall Street. Their commitment to delivering hedge fund-quality research to a broader audience has made them a notable player in the investment research industry.

20. Nearshore Americas

• Website: nearshoreamericas.com
• Ownership type: Private
• Headquarters: Guilford, Connecticut, United States (USA)
• Employee distribution: Mexico 33%, India 33%, United States (USA) 33%
• Founded year: 2009
• Headcount: 11-50
• LinkedIn: nearshore-americas

Nearshore Americas, founded in 2009 and based in Guilford, Connecticut, is a market research firm that specializes in the technology-services industry, with a particular emphasis on nearshoring in Latin America and the Caribbean. The company provides a range of services including market analysis, consulting, and event organization aimed at connecting businesses and investors with service providers in the region. Over the years, Nearshore Americas has supported more than 200 organizations, producing specialized market consulting and analysis, brand-building initiatives, and lead generation programs. Their insights are informed by deep connections and access to authoritative data across various countries, making them a valuable resource for decision-makers in the technology services sector. The firm operates with a team that has extensive experience in the industry, and they engage with their audience through interactive platforms, newsletters, and live events, ensuring they remain attuned to the trends that shape the nearshore market.

Market Research Insights: Key Companies in Connecticut

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