Influencer marketing companies in the US focus on connecting brands with social media influencers to drive engagement and increase brand awareness. This industry includes a range of businesses, from tech-driven platforms offering tools for campaign management to full-service agencies that handle end-to-end marketing solutions. With the rise of social media as a powerful marketing tool, these companies leverage data analytics and relationships to create authentic partnerships. Trends indicate a shift toward more transparent collaborations, evolving content strategies, and enhanced measurement of campaign effectiveness, as companies aim to keep pace with changing consumer behavior and preferences.

This list features 20 notable influencer marketing companies across the US. Many are based in key locations like San Francisco and New York, showcasing their innovative approaches to marketing. Founded between 2006 and 2017, these firms vary widely in size and specialization, providing software solutions, campaign management, and influencer identification services. With teams ranging from a handful of staff to hundreds of employees, each company brings unique expertise to the influencer marketing space, helping brands navigate this dynamic industry effectively.

Read on to discover the top influencer marketing companies in the US.

Top 20 Influencer Marketing Companies in the US

1. Traackr

• Website: traackr.com
• Ownership type: Venture Capital
• Headquarters: San Francisco, California, United States (USA)
• Employee distribution: United States (USA) 63%, France 17%, United Kingdom (UK) 10%, Other 10%
• Latest funding: Other (Debt), $4.0M, January 2020
• Founded year: 2009
• Headcount: 51-200
• LinkedIn: traackr

Traackr is an influencer marketing platform based in San Francisco, California, founded in 2009. The company specializes in providing brands and agencies with tools to manage influencer relationships, measure the effectiveness of campaigns, and optimize marketing strategies. Traackr serves a variety of industries, including beauty, fashion, and consumer goods, helping clients leverage data-driven insights to enhance their influencer marketing efforts. With a workforce of approximately 107 employees, Traackr has a significant presence in the market. The company has also secured funding, with its last round amounting to $4 million in January 2020, which underscores its growth trajectory and the confidence investors have in its business model. Traackr's innovative features, such as influencer analytics and campaign management, position it as a valuable resource for brands looking to navigate the complexities of influencer marketing.

2. AspireIQ

• Website: aspireiq.com
• Ownership type: Private
• Headquarters: San Francisco, California, United States (USA)
• Founded year: 2013
• Headcount: 51-200
• LinkedIn: aspireiq

AspireIQ, based in San Francisco, California, is an influencer marketing platform that specializes in serving e-commerce brands. Founded in 2013, the company has developed a robust software solution that facilitates influencer discovery, campaign management, and performance measurement. AspireIQ's platform is designed to help brands optimize their influencer marketing strategies by providing tools for relationship management, content management, and sales generation. In addition to its software offerings, AspireIQ also provides full-service agency solutions, enabling brands to outsource their influencer marketing campaigns to their in-house team. This dual approach allows AspireIQ to cater to a wide range of client needs, from DIY marketing solutions to comprehensive campaign management. The company has formed official partnerships with major platforms like TikTok, Meta, and Pinterest, enhancing its capabilities in influencer marketing and data access. With a workforce of around 121 employees, AspireIQ continues to play a significant role in the influencer marketing industry, helping brands drive engagement and sales through effective influencer partnerships.

3. Upfluence

• Website: upfluence.com
• Ownership type: Venture Capital
• Headquarters: New York, New York, United States (USA)
• Employee distribution: France 47%, United States (USA) 43%, Mexico 9%, Other 2%
• Latest funding: Series A, $3.6M, September 2018
• Founded year: 2013
• Headcount: 51-200
• LinkedIn: upfluence

Upfluence is an influencer marketing platform based in New York, New York, that specializes in connecting brands with influencers to optimize marketing strategies. Founded in 2013, the company has developed a suite of tools designed to assist e-commerce businesses and marketing agencies in managing influencer campaigns effectively. Upfluence offers features such as influencer discovery, campaign management, and performance analytics, allowing brands to track the return on investment from their influencer collaborations. The platform also facilitates influencer gifting and payment processing, streamlining the workflow for brands looking to engage with creators. With a workforce of approximately 128 employees and a significant presence in both the United States and France, Upfluence has positioned itself as a key player in the influencer marketing sector. The company secured $3.6 million in Series A funding in 2018, which has likely contributed to its growth and development of innovative solutions for its clients.

4. Collectively

• Website: collectivelyinc.com
• Ownership type: Corporate
• Headquarters: New York, New York, United States (USA)
• Employee distribution: United States (USA) 95%, Other 5%
• Latest funding: August 2020
• Founded year: 2013
• Headcount: 51-200
• LinkedIn: collectively-inc

Collectively, Inc. is an influencer marketing agency based in New York City, founded in 2013. The company specializes in connecting brands with social media creators, offering a range of services that include strategy development, campaign execution, and performance analysis. With a team of approximately 182 employees, Collectively focuses on enhancing brand awareness and engagement through influencer partnerships. They have executed over 1,700 campaigns and contracted more than 7,500 creators, showcasing their extensive involvement in the influencer marketing industry. Their expertise spans popular platforms such as TikTok, Instagram, and YouTube, where they help brands navigate the complexities of social media marketing. Collectively has also received recognition for its innovative campaigns, including awards for best influencer partnerships and effective use of influencer marketing. Their commitment to staying at the forefront of industry trends is evident in their recent initiatives, such as launching a Generative AI creator residency program.

5. Obviously

• Website: obvious.ly
• Ownership type: Corporate
• Headquarters: New York, New York, United States (USA)
• Employee distribution: United States (USA) 71%, France 18%, Colombia 6%, Other 5%
• Latest funding: March 2023
• Founded year: 2014
• Headcount: 51-200
• LinkedIn: obviously-social

Obviously is an influencer marketing agency based in New York, founded in 2014. The company connects brands with social media influencers to enhance marketing strategies across various sectors, including automotive, beauty, and technology. With a team of approximately 164 employees, Obviously has built a reputation for its comprehensive services, which include influencer identification, content creation, and campaign management. The agency has executed over 152,000 influencer collaborations, generating more than 5 billion organic impressions. Their proprietary technology and analytics tools provide clients with real-time insights and reporting, allowing for optimized campaign performance. As one of the older agencies in the influencer marketing space, Obviously has been recognized for its growth and innovation, making it a notable player in the industry.

6. The Shelf Influencer Marketing Agency

• Website: theshelf.com
• Ownership type: Venture Capital
• Headquarters: Atlanta, Georgia, United States (USA)
• Employee distribution: United States (USA) 100%
• Latest funding: $1.4M, December 2018
• Founded year: 2013
• Headcount: 51-200
• LinkedIn: the-shelf

The Shelf Influencer Marketing Agency, based in Atlanta, Georgia, is an influencer marketing agency founded in 2013. With a team of approximately 69 employees, the agency specializes in creating and managing marketing campaigns for brands across multiple industries. They leverage a proprietary SaaS platform to connect brands with influencers, ensuring that clients achieve their marketing objectives through strategic partnerships and data-driven insights. The Shelf has worked with a variety of clients, delivering tailored campaigns that focus on brand awareness, engagement, and measurable results. Their services span several verticals, including beauty, fashion, food, and outdoor marketing. The agency has received funding, with a notable amount of $1,385,000 reported in December 2018, reflecting investor interest in their innovative approach to influencer marketing. The Shelf's commitment to utilizing data analytics to inform campaign strategies positions them as a relevant player in the influencer marketing industry.

7. The Goat Agency

• Website: goatagency.com
• Ownership type: Corporate
• Headquarters: New York, New York, United States (USA)
• Employee distribution: United Kingdom (UK) 51%, United States (USA) 11%, Indonesia 8%, Other 30%
• Latest funding: March 2023
• Founded year: 2015
• Headcount: 501-1000
• LinkedIn: the-goat-agency

The Goat Agency is an influencer marketing agency based in New York, specializing in data-driven marketing strategies tailored for brands. Since its inception in 2015, the agency has grown to employ around 469 individuals, with a significant presence in the UK and a global reach across 70 countries. The agency offers a range of services, including influencer marketing, social media strategy, content production, and social commerce. They have successfully executed thousands of campaigns, leveraging a vast network of influencers to enhance brand visibility and engagement. The Goat Agency has worked with a variety of well-known brands, achieving impressive results such as millions of impressions and high engagement rates. Their innovative approach and commitment to measurable outcomes have earned them recognition in the industry, including multiple awards for their work in social media marketing.

8. Fohr

• Website: fohr.co
• Ownership type: Venture Capital
• Headquarters: New York, New York, United States (USA)
• Employee distribution: United States (USA) 98%, Australia 2%
• Latest funding: Seed, January 2015
• Founded year: 2013
• Headcount: 51-200
• LinkedIn: fohr-card

Fohr is an influencer marketing agency based in New York City, founded in 2013. The company focuses on helping brands enhance their marketing efforts through strategic partnerships with influencers. Fohr offers a range of services, including self-service and managed solutions, which enable clients to scale their campaigns and manage influencer relationships effectively. The agency serves various industries, adapting to the unique needs of each client. With a team of approximately 97 employees, Fohr has established itself as a significant player in the influencer marketing space, providing insights and tools that empower brands to navigate the complexities of influencer collaborations. Their commitment to honesty and passion is evident in their approach to influencer marketing, making them a relevant choice for brands looking to leverage this marketing strategy.

9. Tagger

• Website: taggermedia.com
• Ownership type: Corporate
• Headquarters: Santa Monica, California, United States (USA)
• Latest funding: $140.0M, August 2023
• Founded year: 2015
• Headcount: 51-200
• LinkedIn: tagger-media

Tagger is an influencer marketing platform founded in 2015 and headquartered in Santa Monica, California. The company specializes in providing businesses with tools and services designed to connect with influencers and measure the effectiveness of their marketing campaigns. Tagger serves marketing teams and agencies, helping them refine their influencer strategies through data-driven insights and professional services. The platform features capabilities such as influencer discovery, campaign management, and performance measurement, allowing users to optimize their marketing efforts. In August 2023, Tagger secured $140 million in funding, reflecting strong investor interest and confidence in its growth potential. The company is committed to empowering brands with the insights and tools necessary to navigate the evolving influencer marketing landscape effectively.

10. Sway Group

• Website: swaygroup.com
• Ownership type: Private
• Headquarters: Mill Valley, California, United States (USA)
• Employee distribution: United States (USA) 100%
• Founded year: 2011
• Headcount: 11-50
• LinkedIn: sway-group

Sway Group, based in Mill Valley, California, is an influencer marketing agency that specializes in connecting brands with influencers to create impactful marketing campaigns. Established in 2011, the company has built a robust network of over 50,000 creators across various social platforms. Sway Group offers a comprehensive suite of services, including influencer discovery, campaign management, and quality assurance, tailored to meet the unique needs of businesses across multiple sectors. Their approach is characterized by a commitment to data-driven strategies and compliance with industry standards, ensuring that campaigns not only resonate with target audiences but also adhere to regulatory guidelines. The agency has received recognition for its work, including awards from Chief Marketer and PR Daily, highlighting its effectiveness and innovation in the influencer marketing space. Sway Group's focus on delivering guaranteed results further solidifies its position as a reliable partner for brands looking to enhance their marketing strategies through influencer collaborations.

11. Whalar

• Website: whalar.com
• Ownership type: Venture Capital
• Headquarters: New York, New York, United States (USA)
• Employee distribution: United States (USA) 54%, United Kingdom (UK) 23%, Spain 12%, Other 11%
• Latest funding: Seed, $3.0M, September 2017
• Founded year: 2016
• Headcount: 201-500
• LinkedIn: whalar

Whalar is a marketing agency based in New York, specializing in influencer marketing and creator partnerships. Founded in 2016, the company connects brands with creators to enhance marketing strategies and drive engagement. Whalar offers a range of services, including campaign measurement and analytics, which help brands effectively reach their target audiences through authentic influencer collaborations. The agency has garnered attention for its innovative approaches, such as the launch of The Lighthouse, a campus designed for creators to learn and collaborate. Whalar has also been recognized with several industry awards, including Creator Agency of the Year from Adweek and Social Media/Influencer Agency of the Year from Ad Age. With a workforce of around 265 employees and a presence in multiple countries, Whalar continues to play a significant role in shaping the influencer marketing landscape.

12. The Motherhood Inc.

• Website: themotherhood.com
• Ownership type: Private
• Headquarters: Pittsburgh, Pennsylvania, United States (USA)
• Employee distribution: United States (USA) 100%
• Founded year: 2006
• Headcount: 1-10
• LinkedIn: themotherhood.com

The Motherhood Inc. is an influencer marketing agency based in Pittsburgh, Pennsylvania, specializing in connecting brands with influencers to create authentic marketing campaigns. Since its inception in 2006, the company has focused on building personal relationships with a community of influencers, which allows them to tailor campaigns that resonate with target audiences. The agency offers a range of services, including influencer identification, content creation, and comprehensive campaign management. They have worked with various brands across multiple industries, demonstrating their ability to adapt to different marketing needs. The Motherhood has also been recognized for its innovative approaches, such as executing one of the first nationwide brand-sponsored blogger activations and developing a risk mitigation process for clients in regulated industries. Their commitment to quality and compliance has made them a trusted partner for brands looking to enhance their marketing strategies through influencer collaborations.

13. Influential

• Website: influential.co
• Ownership type: Corporate
• Headquarters: Las Vegas, Nevada, United States (USA)
• Employee distribution: United States (USA) 99%
• Latest funding: July 2024
• Founded year: 2013
• Headcount: 201-500
• LinkedIn: influential_1

Influential is an influencer marketing agency based in Las Vegas, Nevada, founded in 2013. The company specializes in connecting brands with the right influencers through a sophisticated digital platform powered by AI and data analytics. With a workforce of approximately 446 employees, Influential focuses on campaign management and audience analysis, catering primarily to businesses looking to enhance their marketing strategies. Their platform, Radius, allows for in-depth creator discovery and audience engagement, utilizing over 100 billion data points to optimize marketing efforts. Influential has successfully executed campaigns for notable clients, resulting in significant sales and engagement metrics. The company also emphasizes its commitment to equity in influencer marketing, having directed over $100 million to creators from underrepresented backgrounds. This focus on inclusivity, combined with their technological capabilities, positions Influential as a relevant player in the influencer marketing industry.

14. NeoReach

• Website: neoreach.com
• Ownership type: Venture Capital
• Headquarters: San Francisco, California, United States (USA)
• Employee distribution: United States (USA) 100%
• Latest funding: May 2020
• Founded year: 2014
• Headcount: 51-200
• LinkedIn: neoreach-inc-

NeoReach is an influencer marketing agency based in San Francisco, California, founded in 2014. The company specializes in connecting brands with creators to enhance marketing efforts. They offer a variety of services, including full-service managed campaigns, software for tracking influencer activities, and strategies for product promotion. NeoReach has worked with clients across multiple industries, helping them leverage influencer partnerships to boost brand visibility and engagement. Their services also include fraud detection, which analyzes social posts and profiles for fraudulent engagement, ensuring that clients receive genuine interactions. With a focus on technology-enabled services, NeoReach has managed over $250 million in influencer marketing campaigns, showcasing their capability and experience in the field. They also provide insights through custom reports and surveys, further solidifying their role as a resource for brands looking to navigate the influencer marketing landscape.

15. Linqia

• Website: linqia.com
• Ownership type: Venture Capital
• Headquarters: San Francisco, California, United States (USA)
• Employee distribution: United States (USA) 100%
• Latest funding: Series A, December 2014
• Founded year: 2012
• Headcount: 51-200
• LinkedIn: linqia

Linqia is an influencer marketing agency based in San Francisco, California, founded in 2012. The company specializes in connecting brands with creators to execute effective marketing campaigns. Linqia offers a range of services, including campaign strategy development, creator management, and real-time analytics. Their proprietary platform, Resonate, leverages extensive data to identify the best creators for specific campaigns, ensuring a tailored approach to influencer marketing. Linqia has worked with a variety of clients, helping them achieve significant increases in brand awareness and sales through influencer partnerships. Their commitment to optimizing content and measuring campaign performance positions them as a relevant player in the influencer marketing industry.

16. Aspire

• Website: aspire.io
• Ownership type: Venture Capital
• Headquarters: Austin, Texas, United States (USA)
• Employee distribution: United States (USA) 71%, India 17%, Canada 8%, Other 4%
• Latest funding: Series A, $24.0M, November 2019
• Founded year: 2014
• Headcount: 51-200
• LinkedIn: aspireiq

Aspire, founded in 2014 and based in Austin, Texas, is an influencer marketing platform that caters specifically to e-commerce brands. The company provides a robust software solution that enables businesses to manage influencer relationships, execute marketing campaigns, and assess their effectiveness. Aspire's platform includes features such as influencer search, campaign management, and measurement tools, which are crucial for marketers aiming to enhance brand visibility and drive sales through influencer collaborations. In addition to its software offerings, Aspire also provides agency services, allowing brands to outsource their influencer marketing efforts to a dedicated team of experts. The company has received $24 million in Series A funding, reflecting strong investor interest and confidence in its growth trajectory. With a focus on operationalizing influencer marketing strategies, Aspire positions itself as a valuable partner for brands looking to navigate the complexities of influencer engagement and maximize their marketing ROI.

17. CreatorIQ

• Website: creatoriq.com
• Ownership type: Private Equity
• Headquarters: Culver City, California, United States (USA)
• Employee distribution: United States (USA) 62%, Ukraine 22%, United Kingdom (UK) 9%, Other 7%
• Latest funding: Series D, $40.0M, September 2021
• Founded year: 2017
• Headcount: 201-500
• LinkedIn: creatoriq

CreatorIQ, founded in 2017 and based in Culver City, California, is an influencer marketing platform that provides brands with essential tools to discover, manage, and measure their creator marketing initiatives. The company serves a variety of clients, including global enterprises, agencies, and direct-to-consumer brands, helping them streamline their influencer campaigns and improve engagement. CreatorIQ's platform includes features for creator discovery, campaign management, and performance measurement, allowing brands to optimize their influencer strategies effectively. The company has received significant funding, with a recent Series D round raising $40 million in September 2021, which underscores its growth trajectory and the confidence investors have in its business model. CreatorIQ is actively involved in the influencer marketing industry, hosting events and producing insights that contribute to the ongoing evolution of creator marketing.

18. Apifia INC. Dba Mavrck

• Website: mavrck.co
• Ownership type: Private Equity
• Headquarters: Boston, Massachusetts, United States (USA)
• Employee distribution: Philippines 100%
• Latest funding: $120.0M, December 2021
• Founded year: 2014
• Headcount: 51-200
• LinkedIn: apifia-inc.-dba-mavrck

Apifia INC. Dba Mavrck, which has recently rebranded to Later Influence™, is an influencer marketing platform based in Boston, Massachusetts. Established in 2014, the company specializes in providing brands with tools to connect with influencers and manage their marketing campaigns effectively. Their offerings include audience insights, campaign management, and analytics, which are crucial for businesses in the marketing and advertising sectors. Mavrck has built a robust platform that allows brands to streamline their influencer collaborations and track campaign performance. The company has also attracted significant investment, securing $120 million in funding as of December 2021, which underscores its growth trajectory and relevance in the influencer marketing space.

19. Rakuten Advertising

• Website: rakutenadvertising.com
• Ownership type: Private
• Headquarters: San Mateo, California, United States (USA)
• Employee distribution: United States (USA) 47%, United Kingdom (UK) 17%, France 9%, Other 27%
• Founded year: 1996
• Headcount: 501-1000
• LinkedIn: rakuten-marketing

Rakuten Advertising, based in San Mateo, California, is a private marketing agency founded in 1996. With a workforce of approximately 927 employees, the company specializes in affiliate marketing and performance-driven advertising solutions. Their offerings include display advertising, paid search, and notably, influencer marketing. Rakuten Advertising aims to assist brands and publishers in optimizing their marketing strategies, particularly in sectors such as retail, financial services, and travel. The company emphasizes data-driven insights and artificial intelligence to enhance campaign performance. Their approach to influencer marketing involves identifying and connecting brands with suitable influencers, thereby facilitating effective audience engagement and brand promotion. Rakuten Advertising has received recognition for its innovative strategies and has established a reputation for delivering measurable results for its clients.

20. Open Influence

• Website: openinfluence.com
• Ownership type: Venture Capital
• Headquarters: Los Angeles, California, United States (USA)
• Employee distribution: United States (USA) 79%, Italy 21%
• Latest funding: $2.5M, March 2015
• Founded year: 2013
• Headcount: 51-200
• LinkedIn: openinfluence

Open Influence Inc. is an influencer marketing agency based in Los Angeles, California, founded in 2013. The company specializes in creator marketing solutions, providing a range of services that include campaign management, video production, and data analysis. Open Influence aims to help brands effectively connect with their target audiences through strategic influencer partnerships. Their client portfolio spans multiple industries, including beauty, automotive, entertainment, and travel, showcasing their ability to cater to various market demands. The agency employs advanced data-driven strategies to optimize campaign performance and enhance brand engagement. With a team of approximately 134 employees, Open Influence has also received $2.5 million in funding, which supports its growth and innovation in the influencer marketing sector.

Influencer Marketing Insights: Key Companies in the US

Want to Find More Influencer Marketing Companies?

With Inven you'll also get to know the company's:

• Detailed Ownership: Who owns the company? Is it a public or private company? What is the ownership structure?
• Contact data: Who are the founders and CEO's? What are their emails and phone numbers?
• Financials: How do these companies perform financially? What are their revenues and profit margins?

...and a lot more!