The nutritional supplement industry in Colorado centers on health products designed to enhance wellness. Companies in this sector range from small startups to established brands, each producing supplements for various health needs, such as fitness recovery, weight management, and digestive health. As consumers increasingly seek natural, effective solutions backed by scientific research, this industry is evolving. Many brands utilize innovative ingredients and formulations, capitalizing on the rise of plant-based and clean-label products. The growing public awareness about health and nutrition signals a promising future for these companies, fostering expansion and investment opportunities in the state.


The companies featured in this listing vary in size and focus, with many headquartered in Boulder and Denver. Founded between 1995 and 2017, they specialize in various nutritional products, from protein powders to probiotics. While some employ small teams, others harness larger workforce numbers to drive innovation and market reach. Each company demonstrates a commitment to quality and transparency, appealing to consumers with specific health goals in mind. This selection provides insight into Colorado's dynamic health supplement sector.


Read on to discover the top nutritional supplement companies in Colorado.


Top 19 Nutritional Supplements Companies in Colorado


1. BioTRUST Nutrition

  • Website: biotrustnutrition.com
  • Ownership type: Private
  • Headquarters: Golden, Colorado, United States (USA)
  • Employee distribution: United States (USA) 55%, India 45%
  • Founded year: 2012
  • Headcount: 201-500
  • LinkedIn: biotrust-nutrition

BioTRUST Nutrition, based in Golden, Colorado, is a private health supplement company founded in 2012. With a workforce of approximately 201-500 employees, BioTRUST specializes in a variety of dietary products aimed at enhancing wellness. Their product line includes proteins, anti-aging solutions, and digestive health aids, catering primarily to consumers focused on achieving their fitness and health goals. The company places a strong emphasis on quality and customer support, offering free coaching services to help users maximize their experience with their products. BioTRUST has built a reputation for its commitment to customer satisfaction and community engagement, which is reflected in their active social media presence and educational resources available on their website.


2. Kion

  • Website: getkion.com
  • Ownership type: Private
  • Headquarters: Boulder, Colorado, United States (USA)
  • Employee distribution: United States (USA) 100%
  • Founded year: 2017
  • Headcount: 11-50
  • LinkedIn: getkion

Kion, based in Boulder, Colorado, is a private health supplement company founded in 2017. With a team of approximately 32 employees, Kion focuses on providing high-quality nutritional supplements tailored for fitness enthusiasts and athletes. Their product range includes amino acids, protein powders, and other supplements designed to enhance performance and recovery. Kion operates primarily through an online platform, allowing direct access to their offerings. The company emphasizes the importance of scientifically supported ingredients, such as creatine and essential amino acids, which are critical for muscle growth and recovery. Kion's commitment to quality and effectiveness positions it as a relevant player in the nutritional supplement industry.


3. Paleovalley

  • Website: paleovalley.com
  • Ownership type: Private
  • Headquarters: Boulder, Colorado, United States (USA)
  • Employee distribution: United States (USA) 100%
  • Founded year: 2013
  • Headcount: 51-200
  • LinkedIn: paleovalley

Paleovalley, founded in 2013 and based in Boulder, Colorado, is a health food company that specializes in nutrient-dense snacks and dietary supplements. With a workforce of approximately 59 employees, the company has carved out a niche in the health-conscious market by offering products such as beef sticks, protein powders, and superfoods. Paleovalley emphasizes the use of natural ingredients, steering clear of synthetic additives, which resonates with a growing consumer demand for clean and wholesome nutrition. Their product line includes items aimed at supporting various health benefits, such as immune support, gut health, and cognitive function. The company is co-founded by Dr. Autumn Smith, a holistic nutritionist, which adds credibility to their focus on health-forward products. Paleovalley has not reported any funding, suggesting they are self-sustained and focused on organic growth within the industry.


4. Quicksilver Scientific


Quicksilver Scientific, based in Louisville, Colorado, is a private health supplement company that specializes in advanced liposomal delivery technology. Founded in 2009, the company focuses on detoxification and nutritional support, offering a range of products designed to enhance nutrient absorption. Their product line includes liposomal vitamins and detox supplements, which are marketed to both healthcare practitioners and consumers. Quicksilver Scientific operates primarily through online sales and has gained recognition for its innovative formulations, which are backed by scientific research. The company prides itself on using clean ingredients and has developed a loyal customer base, including over 30,000 healthcare practitioners globally. Their commitment to quality is reflected in their certifications and adherence to good manufacturing practices. Quicksilver Scientific continues to be an active player in the nutritional supplement industry, contributing to the growing demand for effective health solutions.


5. Complement

  • Website: lovecomplement.com
  • Ownership type: Private
  • Headquarters: Edwards, Colorado, United States (USA)
  • Employee distribution: United States (USA) 100%
  • Founded year: 2017
  • Headcount: 11-50
  • LinkedIn: complement-nutrients

Complement is a health supplement company based in Edwards, Colorado, founded in 2017. The company focuses on providing nutritional products specifically designed for individuals adhering to a plant-based diet. Their product lineup includes multivitamins, protein powders, and various health support supplements aimed at addressing common nutritional deficiencies. Complement emphasizes the importance of clean, tested, and transparent ingredients, which resonates with health-conscious consumers. They have gained traction in the industry, shipping over 300,000 products and receiving positive feedback from customers. The founders, Matt Frazier and Matt Tullman, have a strong background in plant-based nutrition, further enhancing the company's credibility in this niche market. Complement has not reported any funding, indicating a self-sustained growth model.


6. Ascent Protein

  • Website: ascentprotein.com
  • Ownership type: Family Owned
  • Headquarters: Denver, Colorado, United States (USA)
  • Employee distribution: United States (USA) 100%
  • Founded year: 2016
  • Headcount: 11-50
  • LinkedIn: ascent-protein

Ascent Protein, based in Denver, Colorado, is a family-owned nutrition brand that specializes in high-quality protein powders and supplements. Established in 2016, the company targets fitness enthusiasts and athletes, offering a range of products designed to support muscle recovery and overall health. Their product lineup includes whey protein, vegan protein, micellar casein, and clean creatine, all crafted with a focus on clean ingredients and effective nutrition. Ascent Protein prides itself on transparency, ensuring that their products contain no artificial flavors or sweeteners. The company also provides valuable resources for nutrition and fitness guidance on their website, further establishing their commitment to customer education and support. With a growing presence in retail locations across the United States, Ascent Protein is actively involved in the nutritional supplement industry, catering to a health-conscious audience.


7. Cheribundi

  • Website: cheribundi.com
  • Ownership type: Venture Capital
  • Headquarters: Boulder, Colorado, United States (USA)
  • Employee distribution: United States (USA) 100%
  • Latest funding: April 2022
  • Founded year: 2004
  • Headcount: 11-50
  • LinkedIn: cheribundi

Cheribundi, founded in 2004 and based in Boulder, Colorado, is a health supplement brand that specializes in tart cherry juice products. The company offers a variety of juices, concentrates, and gummies aimed at enhancing recovery and overall wellness. Cheribundi's products are particularly popular among health-conscious consumers and athletes, who seek natural solutions for recovery and improved performance. The brand operates primarily through an online store, providing direct access to its offerings and subscription services for regular customers. Cheribundi has gained recognition in the sports nutrition community, with over 475 professional and collegiate athletic teams incorporating their products into their recovery regimens. This endorsement from athletes and sports nutritionists underscores the effectiveness of their tart cherry juice, which is backed by numerous scientific studies highlighting its benefits in reducing inflammation and improving sleep.


8. PanTheryx, Inc.

  • Website: pantheryx.com
  • Ownership type: Private Equity
  • Headquarters: Boulder, Colorado, United States (USA)
  • Latest funding: $52.3M, October 2023
  • Founded year: 2007
  • Headcount: 11-50
  • LinkedIn: pantheryx-inc-

PanTheryx, Inc., based in Boulder, Colorado, is a health supplement company founded in 2007. The firm specializes in nutritional products designed to enhance consumer wellness, with a particular focus on probiotics and colostrum. Their product offerings include well-known brands such as TruBiotics, Life’s First Naturals, and DiaResQ, which cater to various health needs across different life stages. PanTheryx emphasizes the importance of quality and innovation in their formulations, aiming to empower consumers in their pursuit of a healthier lifestyle. The company has recently secured over $52 million in funding, reflecting strong investor interest and positioning them for future growth in the competitive nutritional supplement market.


9. Aloha

  • Website: aloha.com
  • Ownership type: Venture Capital
  • Headquarters: Littleton, Colorado, United States (USA)
  • Employee distribution: United States (USA) 64%, Brazil 10%, Spain 5%, Other 21%
  • Latest funding: $68.5M, March 2024
  • Founded year: 2017
  • Headcount: 11-50
  • LinkedIn: aloha-com

Aloha, founded in 2017 and based in Littleton, Colorado, is a health food brand that specializes in plant-based protein products. The company offers a variety of items, including protein bars, drinks, and powders, catering to health-conscious consumers. Aloha emphasizes the use of organic and non-GMO ingredients, promoting a healthier lifestyle. Their product line is designed to meet the needs of those seeking nutritious, plant-based options without compromising on taste or quality. Aloha has also received significant funding, totaling $68.5 million as of March 2024, indicating strong investor confidence in their growth potential. The company is committed to social responsibility, as evidenced by their B Corp certification, which highlights their focus on sustainability and community impact.


10. Omega Pharma SRL

  • Website: omegapharmasrl.com
  • Ownership type: Private Equity
  • Headquarters: Gypsum, Colorado, United States (USA)
  • Employee distribution: Italy 95%, Egypt 3%, India 3%
  • Latest funding: January 2024
  • Founded year: 1995
  • Headcount: 51-200
  • LinkedIn: omega-pharma-srl

Omega Pharma SRL, founded in 1995 and based in Gypsum, Colorado, is a private equity-owned nutraceutical company. The firm specializes in the creation and distribution of health and wellness products, focusing on dietary supplements and medical devices. Their product range targets various therapeutic areas, including urology, pediatrics, gastroenterology, and more. Omega Pharma serves both healthcare professionals and consumers, providing effective health solutions tailored to specific needs. The company emphasizes scientific research and clinical evidence to support the efficacy of its products, which are available through their online store. With a workforce of approximately 114 employees, the company has a significant presence in Italy, where 95% of its employees are located, along with a small distribution in Egypt and India. Omega Pharma's commitment to quality and innovation in the nutraceutical market underscores its relevance in the nutritional supplement industry.


11. Mindful Health Life

  • Website: mindfulhealthlife.com
  • Ownership type: Private
  • Headquarters: Evergreen, Colorado, United States (USA)
  • Employee distribution: United States (USA) 100%
  • Founded year: 2012
  • Headcount: 11-50
  • LinkedIn: mindfulhealthllc

Mindful Health Life, based in Evergreen, Colorado, is a health and wellness brand founded in 2012. The company operates under the umbrella of Mindful Health, LLC and is dedicated to empowering individuals through a combination of nutritional supplements, superfoods, and wellness programs. Their product offerings are designed to optimize health and energy, emphasizing the use of organic, non-GMO ingredients. Mindful Health Life also features an online membership platform that provides users with access to fitness challenges, mindfulness exercises, and nutritional recipes, fostering a community focused on holistic health. The company is recognized for its rapid growth, having been ranked No. 48 on the Inc. 5000 list of the fastest-growing private companies in the United States. This recognition underscores its active role in the nutritional supplement industry and its commitment to improving the well-being of its customers.


12. Umzu

  • Website: umzu.com
  • Ownership type: Private
  • Headquarters: Boulder, Colorado, United States (USA)
  • Employee distribution: United States (USA) 100%
  • Founded year: 2015
  • Headcount: 51-200
  • LinkedIn: umzu

Umzu, based in Boulder, Colorado, is a private health supplement company established in 2015. The firm specializes in natural dietary products designed to enhance hormonal balance and overall wellness. Their product lineup includes a variety of supplements tailored for both men and women, addressing specific health needs such as blood sugar regulation, nitric oxide production, and stress management. Umzu operates primarily through online sales, catering to a growing consumer base that prioritizes effective and natural health solutions. The company emphasizes transparency in its ingredient sourcing and manufacturing processes, ensuring that their products are free from harmful fillers and additives. With a commitment to research-backed formulations, Umzu aims to empower individuals to take charge of their health through informed choices. Their story, rooted in personal health challenges faced by founder Christopher Walker, adds a relatable dimension to their brand, fostering a community of health-conscious consumers.


13. The Feed

  • Website: thefeed.com
  • Ownership type: Private
  • Headquarters: Boulder, Colorado, United States (USA)
  • Employee distribution: United States (USA) 100%
  • Founded year: 2013
  • Headcount: 51-200
  • LinkedIn: thefeedme

The Feed, founded in 2013 and based in Boulder, Colorado, is a private company that operates as a sports nutrition retailer. With a team of approximately 95 employees, The Feed focuses on providing performance snacks, hydration solutions, supplements, and training gear tailored for athletes. The company serves fitness enthusiasts who seek to optimize their nutrition for improved training and recovery. Operating primarily through an online store, The Feed offers a wide selection of products from over 175 brands, catering to various nutritional needs. Their involvement in the industry is marked by a commitment to quality and innovation, as they continuously seek feedback from a team of world-class athletes to enhance their product offerings. The Feed's emphasis on community and athlete support further underscores their relevance in the sports nutrition market.


14. SlimGenics

  • Website: slimgenicsdirect.com
  • Ownership type: Private
  • Headquarters: Arvada, Colorado, United States (USA)
  • Employee distribution: United States (USA) 100%
  • Founded year: 2003
  • Headcount: 11-50
  • LinkedIn: slimgenics

SlimGenics, founded in 2003 and based in Arvada, Colorado, is a private health and wellness company that specializes in weight loss solutions and nutritional supplements. The company offers a structured weight loss program known as SlimAnywhere, which combines meal replacements and various health supplements to assist individuals in achieving their weight loss goals. SlimGenics places a strong emphasis on providing support and education to empower customers throughout their health journeys. Their products are crafted with a focus on quality, utilizing nutraceutical-grade ingredients that undergo rigorous testing to ensure purity and efficacy. SlimGenics also engages in community initiatives through the SlimGenics Foundation, which supports nutritional education and childhood obesity prevention. This involvement reflects their commitment to fostering healthier communities while promoting their health solutions. The company operates entirely within the United States and has a workforce of approximately 58 employees, indicating a focused and dedicated team.


15. Vitacare

  • Website: vita2life.com
  • Ownership type: Private
  • Headquarters: Fort Collins, Colorado, United States (USA)
  • Employee distribution: Egypt 100%
  • Founded year: 2010
  • Headcount: 51-200
  • LinkedIn: vitacare-llc

Vitacare, also known as Vitalife, is a private health and wellness retailer based in Fort Collins, Colorado. Founded in 2010, the company specializes in a variety of dietary supplements and wellness products. Their offerings target health-conscious consumers, providing solutions for weight management, mental health, and overall well-being. Vitacare operates an online store, allowing customers to browse and purchase products conveniently. The company emphasizes quality in its product selection, which includes vitamins, probiotics, and other dietary supplements. Although there is no record of external funding, Vitacare continues to serve a niche market within the health and wellness sector, demonstrating a commitment to promoting health through nutritional supplements.


16. No Cow

  • Website: nocow.com
  • Ownership type: Venture Capital
  • Headquarters: Denver, Colorado, United States (USA)
  • Employee distribution: United States (USA) 100%
  • Latest funding: December 2020
  • Founded year: 2015
  • Headcount: 11-50
  • LinkedIn: nocow

No Cow, founded in 2015 by Daniel Katz, is a health food brand based in Denver, Colorado. The company focuses on plant-based nutrition, offering a variety of products including protein bars, powders, and snacks. No Cow's products are designed for health-conscious individuals and fitness enthusiasts, particularly those who are lactose intolerant. The brand emphasizes high-protein and low-sugar formulations, using clean ingredients that are gluten-free, kosher, and non-GMO. Since its inception, No Cow has gained traction in the market, expanding its distribution to major retailers like Kroger and Vitamin Shoppe. The company has also made strides in sustainability, launching recyclable packaging and committing to eco-friendly practices. No Cow continues to innovate within the nutritional supplement space, responding to consumer demand for healthier, plant-based options.


17. GoodBelly

  • Website: goodbelly.com
  • Ownership type: Venture Capital
  • Headquarters: Boulder, Colorado, United States (USA)
  • Employee distribution: United States (USA) 100%
  • Latest funding: $12.0M, June 2018
  • Founded year: 2006
  • Headcount: 11-50
  • LinkedIn: goodbelly-by-nextfoods

GoodBelly, a brand under NextFoods, Inc., was founded in 2006 and is based in Boulder, Colorado. The company focuses on creating probiotic beverages and health supplements aimed at health-conscious consumers. Their product range includes juice drinks, shots, supplements, and fast melts, all formulated to support digestive health. GoodBelly is particularly known for its use of the probiotic strain Lactobacillus plantarum 299v, which has been extensively researched and is backed by numerous clinical studies. This strain is recognized for its effectiveness in promoting gut health. The company has received $12 million in funding as of June 2018, reflecting its growth potential and the increasing consumer interest in probiotic products. GoodBelly's mission emphasizes the importance of nutrition and the role of probiotics in enhancing overall wellness, positioning them as a notable player in the nutritional supplement market.


18. Atkins Nutritionals, Inc.

  • Website: atkins.com
  • Ownership type: Private Equity
  • Headquarters: Denver, Colorado, United States (USA)
  • Employee distribution: United States (USA) 81%, Iran 6%, Netherlands 6%, Other 6%
  • Latest funding: September 2007
  • Founded year: 1996
  • Headcount: 51-200
  • LinkedIn: atkins-nutritionals-inc.

Atkins Nutritionals, Inc., founded in 1996 and based in Denver, Colorado, is a private equity-owned company that specializes in dietary products aimed at individuals pursuing low-carb lifestyles. The company offers a variety of products, including meal bars, protein shakes, and frozen meals, all designed to assist with weight management and promote healthy eating habits. Atkins primarily targets consumers interested in weight loss and those adhering to low-carb diets, such as the Atkins Diet, which has gained popularity over the years. The company operates an online store, facilitating direct sales to consumers and enhancing accessibility to their products. Atkins has built a reputation for providing convenient, nutritious options that cater to the needs of health-conscious individuals. Their commitment to supporting a low-carb lifestyle is evident in their extensive product offerings and resources available on their website.


19. Zaca

  • Website: zacalife.com
  • Ownership type: Private
  • Headquarters: Denver, Colorado, United States (USA)
  • Employee distribution: United States (USA) 100%
  • Founded year: 2008
  • Headcount: 1-10
  • LinkedIn: zaca

Zaca, founded in 2008 and based in Denver, Colorado, is a private health supplement company that focuses on hydration and recovery. The company offers a range of products, including recovery chewables and kits, aimed at enhancing hydration and recovery for consumers, especially athletes and travelers. Zaca's products are designed to be convenient and effective, with claims of containing significantly more active ingredients than traditional sports drinks. The company operates primarily through online sales, catering to a growing market of health-conscious consumers. Zaca emphasizes the use of high-quality, naturally sourced ingredients, and their products are marketed as sugar-free and free from GMOs. With a small team of around 24 employees, Zaca has carved out a niche in the nutritional supplement industry, appealing to those looking for effective recovery solutions after physical exertion or social events.



Nutritional Supplements Insights: Key Companies in Colorado


CompanyHeadquarterSizeFoundedOwnership
BioTRUST NutritionGolden, Colorado, United States (USA)201-5002012Private
KionBoulder, Colorado, United States (USA)11-502017Private
PaleovalleyBoulder, Colorado, United States (USA)51-2002013Private
Quicksilver ScientificLouisville, Colorado, United States (USA)51-2002009Private
ComplementEdwards, Colorado, United States (USA)11-502017Private
Ascent ProteinDenver, Colorado, United States (USA)11-502016Family Owned
CheribundiBoulder, Colorado, United States (USA)11-502004Venture Capital
PanTheryx, Inc.Boulder, Colorado, United States (USA)11-502007Private Equity
AlohaLittleton, Colorado, United States (USA)11-502017Venture Capital
Omega Pharma SRLGypsum, Colorado, United States (USA)51-2001995Private Equity
Mindful Health LifeEvergreen, Colorado, United States (USA)11-502012Private
UmzuBoulder, Colorado, United States (USA)51-2002015Private
The FeedBoulder, Colorado, United States (USA)51-2002013Private
SlimGenicsArvada, Colorado, United States (USA)11-502003Private
VitacareFort Collins, Colorado, United States (USA)51-2002010Private
No CowDenver, Colorado, United States (USA)11-502015Venture Capital
GoodBellyBoulder, Colorado, United States (USA)11-502006Venture Capital
Atkins Nutritionals, Inc.Denver, Colorado, United States (USA)51-2001996Private Equity
ZacaDenver, Colorado, United States (USA)1-102008Private


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