California’s dietary supplement companies provide an array of nutritional products designed to enhance health and wellness. Operating under strict regulations, firms in this sector often blend scientific research with natural ingredients, catering to varied consumer needs. With a growing market focused on preventive health and holistic well-being, advancements in formulations and sourcing ethical ingredients remain essential. Moreover, as consumers become more health-conscious, the trend toward plant-based supplements and clean products is proliferating. Innovative marketing strategies, such as direct-to-consumer models, are also expected to thrive, promoting accessibility and educating customers about their health choices.

This list features 20 notable dietary supplement companies based in California, ranging from established firms like Jarrow Formulas, founded in 1977, to newer entrants like Olly Pbc, established in 2013. With headquarters scattered across cities such as Los Angeles, Irvine, and San Diego, these companies vary in size, employing between 50 to over 10,000 individuals. Their specializations are equally varied, aiming to meet diverse consumer demands with products like vitamins, probiotics, and plant-based superfoods. Notably, these firms often focus on quality assurance, community engagement, and educating both consumers and healthcare professionals on wellness.

Continue reading to explore California's top dietary supplement companies.

Top 20 Dietary Supplements Companies in California

1. Metagenics

• Website: metagenics.com
• Ownership type: Private Equity
• Headquarters: Aliso Viejo, California, United States (USA)
• Employee distribution: United States (USA) 53%, Australia 20%, Belgium 14%, Other 14%
• Latest funding: October 2021
• Founded year: 1983
• Headcount: 501-1000
• LinkedIn: metagenics

Metagenics, based in Aliso Viejo, California, is a health supplement company that specializes in high-potency nutritional products designed to improve overall wellness. Founded in 1983, the company has built a reputation for offering a wide array of supplements that target specific health needs, including immune support, metabolic health, and gastrointestinal health. Metagenics serves both consumers and healthcare practitioners, providing products that are often recommended for better health outcomes. The company is also committed to quality, investing significantly in testing and research to ensure the efficacy and safety of its products. Additionally, Metagenics has developed educational programs aimed at healthcare practitioners, enhancing their understanding of functional medicine and personalized wellness care. This focus on education and practitioner partnerships underscores their role in the dietary supplement industry, making them a relevant player in the market.

2. iHerb, LLC

• Website: iherb.com
• Ownership type: Private
• Headquarters: Irvine, California, United States (USA)
• Employee distribution: United States (USA) 79%, China 14%, Other 7%
• Founded year: 1996
• Headcount: 1001-5000
• LinkedIn: iherb

iHerb, LLC, based in Irvine, California, is a private e-commerce retailer that specializes in health and wellness products. Founded in 1996, the company has grown to employ over 1,500 individuals, with a significant portion of its workforce located in the United States and a notable presence in China. iHerb's online platform features a wide array of products, including vitamins, dietary supplements, and natural health items, catering to consumers who prioritize their well-being. The company has built a reputation for offering quality products at competitive prices, often providing discounts and promotions to attract health-conscious shoppers. iHerb's commitment to customer satisfaction is evident through its rewards program and user-friendly shopping experience, making it a relevant player in the dietary supplement industry.

3. Jarrow Formulas

• Website: jarrow.com
• Ownership type: Private Equity
• Headquarters: Los Angeles, California, United States (USA)
• Latest funding: September 2020
• Founded year: 1977
• Headcount: 201-500
• LinkedIn: jarrow-formulas

Jarrow Formulas, based in Los Angeles, California, is a dietary supplement manufacturer that has been operational since 1977. The company specializes in a wide array of health products, including probiotics, vitamins, and minerals, aimed at health-conscious consumers looking to enhance their wellness. Jarrow Formulas prides itself on its commitment to quality and efficacy, ensuring that its products are scientifically formulated to deliver effective health solutions. The company collaborates with renowned researchers and institutions to develop its formulations, which are rigorously tested for purity and potency. Jarrow Formulas adheres to current good manufacturing practices (cGMP), reinforcing its dedication to high-quality standards. Their product offerings are designed to support various health aspects, including digestive health, mental wellness, energy support, heart health, and immune function, making them a relevant player in the dietary supplement industry.

4. Nordic Naturals

• Website: nordicnaturals.com
• Ownership type: Family Owned
• Headquarters: Watsonville, California, United States (USA)
• Employee distribution: United States (USA) 89%, Peru 5%, Other 6%
• Founded year: 1995
• Headcount: 201-500
• LinkedIn: nordic-naturals

Nordic Naturals, based in Watsonville, California, is a family-owned health supplement company that specializes in high-quality omega-3 oils, vitamins, and probiotics. Since its inception in 1995, Nordic Naturals has focused on providing effective nutritional support for health-conscious consumers. The company prides itself on its commitment to purity and effectiveness, rigorously testing each product lot to ensure it meets or exceeds the highest standards for environmental toxins and contaminants. Nordic Naturals has gained recognition as the top-selling fish and algae oil brand in the U.S., and its products are often selected for clinical studies by leading institutions. The company also emphasizes sustainability, with all fish oils being Friend of the Sea certified, ensuring responsible sourcing from healthy fisheries. Their product range includes options for various demographics, including children and pets, showcasing their broad appeal in the dietary supplement market.

5. Pharmavite

• Website: pharmavite.com
• Ownership type: Private
• Headquarters: Los Angeles, California, United States (USA)
• Employee distribution: United States (USA) 99%
• Founded year: 1971
• Headcount: 1001-5000
• LinkedIn: pharmavite

Pharmavite, based in Los Angeles, California, is a private health and wellness company that specializes in the production of vitamins and dietary supplements. Founded in 1971, Pharmavite has built a portfolio of reputable brands, including Nature Made, MegaFood, Equelle, Uqora, and Bonafide. The company is dedicated to helping consumers achieve better health through high-quality products that are backed by scientific research. Pharmavite emphasizes quality control and adheres to Good Manufacturing Practices (GMPs), ensuring that their products meet stringent safety and efficacy standards. Their commitment to innovation is reflected in their collaborations with research institutions, which aim to identify nutrient gaps and develop new products. Pharmavite has also made significant investments in expanding its manufacturing capabilities, such as a recent $200 million investment in Columbus, Ohio, which is expected to create new jobs and enhance their operational capacity.

6. Sports Research

• Website: sportsresearch.com
• Ownership type: Private
• Headquarters: Los Angeles, California, United States (USA)
• Employee distribution: United States (USA) 96%, Nepal 2%, India 2%
• Founded year: 1980
• Headcount: 51-200
• LinkedIn: sports-research-corp.

Sports Research, based in Los Angeles, California, is a private health supplement retailer that specializes in sports nutrition and wellness products. Established in 1980, the company has been dedicated to enhancing performance, recovery, and overall health for consumers, particularly athletes and fitness enthusiasts. Their product range includes vitamins, minerals, and various dietary supplements designed to support different health needs. Sports Research operates an online store, allowing customers to purchase directly from their extensive catalog. The company prides itself on using high-quality ingredients, ensuring that all products are third-party tested for safety and efficacy. Their commitment to quality and customer satisfaction is evident through their loyalty programs and educational resources available on their website.

7. Olly Pbc

• Website: olly.com
• Ownership type: Corporate
• Headquarters: San Francisco, California, United States (USA)
• Employee distribution: United States (USA) 99%
• Latest funding: April 2019
• Founded year: 2013
• Headcount: 51-200
• LinkedIn: olly-pbc

Olly Pbc, based in San Francisco, California, is a health and wellness brand that specializes in vitamin supplements. Established in 2013, the company has developed a reputation for creating products that cater to the specific health needs of women and children. Their extensive product line includes offerings for sleep, mood, beauty, gut health, and immunity, among others. Olly's business model is primarily direct-to-consumer, allowing them to connect with customers through their online platform. This approach not only simplifies the purchasing process but also fosters a community around their brand. The company is also recognized for its commitment to social responsibility, as evidenced by its B-Corp certification, which highlights its dedication to balancing profit with purpose. Olly's focus on science-backed solutions and consumer engagement positions it as a notable player in the dietary supplement market.

8. MaryRuth's

• Website: maryruthorganics.com
• Ownership type: Private
• Headquarters: Los Angeles, California, United States (USA)
• Employee distribution: United States (USA) 93%, Mexico 2%, Pakistan 2%, Other 2%
• Latest funding: August 2024
• Founded year: 2014
• Headcount: 51-200
• LinkedIn: maryruth-organics

MaryRuth's, based in Los Angeles, California, is a health supplement brand that specializes in a wide array of vitamins and dietary supplements tailored for different life stages. Founded in 2014 by MaryRuth Ghiyam, a certified health educator and culinary chef, the company is dedicated to providing high-quality, vegan, and non-GMO products. Their offerings include liquid vitamins, probiotics, and gummies, designed to support overall wellness and address specific health needs. MaryRuth's has gained recognition for its rigorous quality standards, including third-party testing for over 200 contaminants, ensuring that their products meet high safety and efficacy benchmarks. The company actively engages with its customer base through wellness rewards programs and a strong social media presence, further solidifying its position in the dietary supplement market.

9. Ritual

• Website: ritual.com
• Ownership type: Venture Capital
• Headquarters: Culver City, California, United States (USA)
• Employee distribution: United States (USA) 94%, Other 6%
• Latest funding: Series B, $25.0M, February 2019
• Founded year: 2015
• Headcount: 51-200
• LinkedIn: ritual_vitamins

Ritual is a health supplement company based in Culver City, California, founded in 2015. The company specializes in a range of dietary products, including multivitamins, protein supplements, and pregnancy essentials. Ritual distinguishes itself by emphasizing clean, traceable ingredients that are backed by scientific research. This focus caters to health-conscious consumers who seek reliable nutritional support. The company has gained attention for its commitment to transparency, sharing information about its ingredient sources and the studies that support its formulations. Ritual has also received $25 million in Series B funding, which underscores its growth potential and relevance in the dietary supplement industry. With a workforce of around 200 employees, Ritual continues to expand its product line and enhance its market presence.

10. Nutrawise Health and Beauty (Youtheory)

• Website: youtheory.com
• Ownership type: Corporate
• Headquarters: Irvine, California, United States (USA)
• Employee distribution: United States (USA) 100%
• Latest funding: June 2022
• Founded year: 2010
• Headcount: 201-500
• LinkedIn: nutrawise

Nutrawise Health and Beauty, operating under the brand Youtheory, is a health supplement company based in Irvine, California. Established in 2010, Youtheory specializes in dietary products aimed at enhancing overall wellness, beauty, and stress management. Their product lineup includes vitamins, herbal supplements, and beauty-enhancing items, appealing to health-conscious consumers. The company operates an online store, making it easy for customers to access their products. Youtheory is committed to quality, with a focus on purity, potency, and traceability, and their manufacturing facility is certified under Good Manufacturing Practices (GMP). They have also received recognition for their sustainable practices, particularly with their plant-based omega-3 supplements, which reflect a growing consumer preference for environmentally friendly options. Youtheory's emphasis on science-backed formulations further solidifies its position in the dietary supplement industry.

11. Youngevity Distributor

• Website: youngevity.com
• Ownership type: Private
• Headquarters: Chula Vista, California, United States (USA)
• Employee distribution: United States (USA) 87%, Australia 5%, Canada 3%, Other 6%
• Founded year: 1996
• Headcount: 10001+
• LinkedIn: youngevitydistributor

Youngevity Distributor, based in Chula Vista, California, operates under Youngevity International Corporation, a health and wellness company founded in 1996. The company specializes in nutritional supplements, household cleaning solutions, and beauty products, primarily utilizing a direct selling model. This approach allows them to connect directly with consumers who prioritize health and safety in their purchasing decisions. Youngevity emphasizes the use of organic ingredients and environmentally friendly practices across its product lines. Their offerings include targeted nutrition products, energy supplements, and a variety of shakes, catering to a wide range of health needs. The company is also a member of the Direct Selling Association, adhering to its strict Code of Ethics, which underscores their commitment to ethical business practices. Youngevity's focus on health and wellness, combined with their innovative product offerings, positions them as a notable player in the dietary supplement industry.

12. NatureWise

• Website: naturewise.com
• Ownership type: Private
• Headquarters: Costa Mesa, California, United States (USA)
• Founded year: 2012
• Headcount: 11-50
• LinkedIn: naturewise

NatureWise, based in Costa Mesa, California, is a private health supplement retailer that has been operational since 2012. The company focuses on dietary supplements, vitamins, and herbal products, aiming to support various health needs such as immune support, stress management, and overall wellness. NatureWise primarily sells its products through an online platform, making it accessible to a broad audience of health-conscious individuals. The company emphasizes the use of clean, non-GMO ingredients and ensures that its products are manufactured in the USA and third-party tested. This commitment to quality and transparency is crucial in the dietary supplement industry, where consumer trust is paramount. NatureWise has garnered a positive reputation among its customers, reflected in the numerous reviews and testimonials on its website, indicating a strong engagement with its consumer base.

13. Sunfood Superfoods

• Website: sunfood.com
• Ownership type: Family Owned
• Headquarters: El Cajon, California, United States (USA)
• Employee distribution: United States (USA) 90%, Kenya 10%
• Founded year: 1994
• Headcount: 11-50
• LinkedIn: sunfood

Sunfood Superfoods, based in El Cajon, California, is a family-owned health food retailer that has been in operation since 1994. The company specializes in superfoods and dietary supplements, offering a wide array of organic products designed for health-conscious consumers. Their product lineup includes items such as superfood algae, nuts, seeds, snacks, and various supplements like maca capsules and marine phytoplankton. Sunfood primarily sells its products through an online store, providing direct access to consumers. The company emphasizes the importance of nutrition and well-being, catering to a growing market of individuals seeking to enhance their health through dietary choices. With a workforce of around 86 employees, Sunfood maintains a significant presence in the health food sector, particularly in the realm of superfoods and dietary supplements.

14. Cymbiotika

• Website: cymbiotika.com
• Ownership type: Private
• Headquarters: San Diego, California, United States (USA)
• Employee distribution: United States (USA) 100%
• Founded year: 2018
• Headcount: 51-200
• LinkedIn: cymbiotika-llc

Cymbiotika, based in San Diego, California, is a health supplement retailer that specializes in a wide array of dietary supplements designed to promote wellness. Founded in 2018, the company has quickly gained traction among health-conscious consumers seeking to improve their fitness, energy levels, and overall health. Cymbiotika operates primarily through an online store, which allows for convenient access to their products. Their offerings include popular items such as liposomal magnesium, glutathione, and vitamin C, all of which are formulated to enhance absorption and effectiveness. The company emphasizes the use of clean, traceable ingredients, reflecting a commitment to quality and transparency in the supplement industry. Cymbiotika also caters to pet wellness, expanding their product line to include supplements for dogs, which showcases their versatility in the health supplement market.

15. Alacer

• Website: emergenc.com
• Ownership type: Private
• Headquarters: Lake Forest, California, United States (USA)
• Founded year: 1972
• Headcount: 51-200
• LinkedIn: alacer

Alacer Corporation, based in Lake Forest, California, has been a significant player in the dietary supplement industry since its inception in 1972. The company specializes in immune health products, primarily through its well-known Emergen-C brand. Alacer offers a variety of dietary supplements that include high-potency vitamin C, antioxidants, and essential minerals aimed at supporting consumers' wellness and immune systems. Their product lineup features options for daily immune support, children's health, and innovative formats like gummies and crystals. Alacer's focus on quality ingredients and consumer education reflects its commitment to promoting health and wellness. The company operates as a private entity and has not reported any recent funding, indicating a stable operational model within the dietary supplement market.

16. NeoLife International

• Website: shopneolife.com
• Ownership type: Private
• Headquarters: Santa Clara, California, United States (USA)
• Employee distribution: Nigeria 35%, United States (USA) 20%, South Africa 11%, Other 33%
• Founded year: 1958
• Headcount: 51-200
• LinkedIn: gnld-international-llc

NeoLife International, based in Santa Clara, California, is a private health and wellness company that has been active since 1958. The company focuses on whole food nutritional supplementation, offering a wide array of products designed to improve health and well-being. Their product categories include health solutions for immunity, heart health, digestive health, and more, catering to various consumer needs. NeoLife operates primarily through an online platform, allowing customers to purchase their products directly. The company has a significant employee presence in countries like Nigeria, the USA, and South Africa, indicating a broad international reach. NeoLife's commitment to quality and ethical practices is underscored by its membership in the Direct Selling Association, which promotes responsible business conduct in the industry.

17. Bariatric Advantage

• Website: bariatricadvantage.com
• Ownership type: Private
• Headquarters: Aliso Viejo, California, United States (USA)
• Employee distribution: United States (USA) 100%
• Founded year: 2002
• Headcount: 501-1000
• LinkedIn: bariatric-advantage

Bariatric Advantage, founded in 2002 and based in Aliso Viejo, California, is a private company dedicated to providing nutritional supplements specifically designed for bariatric patients. The company offers a comprehensive range of products, including multivitamins, calcium, protein supplements, and meal replacements, all formulated to address the unique dietary requirements of individuals who have undergone bariatric surgery. Their customer base includes both consumers and healthcare practitioners, highlighting their role in supporting effective nutritional solutions for post-surgery care. Bariatric Advantage emphasizes quality and adherence to scientific principles, aiming to promote long-term health for bariatric patients. The company operates solely within the United States and has a workforce of approximately 41 employees, reflecting a focused approach to their market segment.

18. Orgain

• Website: orgain.com
• Ownership type: Corporate
• Headquarters: Irvine, California, United States (USA)
• Employee distribution: United States (USA) 98%, Other 2%
• Latest funding: February 2022
• Founded year: 2008
• Headcount: 51-200
• LinkedIn: orgain

Orgain is a health and nutrition brand based in Irvine, California, founded in 2008 by Andrew Abraham, M.D. The company specializes in clean, organic products, including protein powders, nutritional shakes, and vitamins. Orgain's mission is to provide high-quality nutrition solutions that are both convenient and delicious, catering to health-conscious consumers, athletes, and families. The company operates primarily through its online store, offering a wide range of products designed to support a healthy lifestyle. Orgain is also recognized for its commitment to sustainability and social responsibility, as evidenced by its B-Corp certification. This certification reflects their dedication to balancing purpose and profit, aiming to positively impact both the planet and the people who inhabit it. With a focus on using thoughtfully selected ingredients and minimizing added sugars, Orgain positions itself as a trusted name in the dietary supplement industry.

19. organifi

• Website: organifi.com
• Ownership type: Private
• Headquarters: San Diego, California, United States (USA)
• Employee distribution: United States (USA) 94%, Mexico 6%
• Founded year: 2011
• Headcount: 11-50
• LinkedIn: organifi

Organifi, founded in 2011 and based in San Diego, California, is a private health supplement retailer that focuses on plant-based superfood blends and nutritional products. With a team of approximately 35 employees, the company has carved out a niche in the wellness sector by offering a variety of products designed to enhance energy, improve overall health, and support specific wellness goals. Their product lineup includes items like green juice, red juice, and various gummies, all aimed at promoting health and vitality. Organifi operates primarily through an online store, allowing them to connect directly with consumers. Their commitment to quality is evident in their certification for being Glyphosate Residue Free, and they emphasize ethical sourcing and sustainable practices. This approach not only appeals to health-conscious consumers but also aligns with broader trends in the dietary supplement market.

20. Nature Made

• Website: naturemade.com
• Ownership type: Private
• Headquarters: Corte Madera, California, United States (USA)
• Employee distribution: United States (USA) 100%
• Founded year: 1971
• Headcount: 11-50
• LinkedIn: nature-made

Nature Made, based in Corte Madera, California, has been a significant player in the health and wellness sector since its inception in 1971. The company focuses on producing vitamins and dietary supplements aimed at consumers looking to enhance their nutritional intake. Nature Made operates an online store, allowing direct access to a wide array of products, including multivitamins, minerals, and herbal supplements. Their commitment to quality is underscored by their endorsement as the '#1 Pharmacist Recommended Vitamin & Supplement Brand', which reflects a strong standing in the industry. Nature Made emphasizes research-backed formulations and has a clear focus on consumer health, making it a relevant entity in the dietary supplement market.

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