Adventure travel companies in Colorado focus on unveiling the state's breathtaking natural wonders while catering to thrill-seekers. From white-water rafting and mountain biking to eco-tours and wildlife safaris, these operators deliver hands-on experiences in picturesque locations. The industry witnesses a growing trend toward sustainability, encouraging eco-friendly practices and community involvement. With outdoor tourism on the rise, companies are expanding their offerings to include wellness retreats and immersive experiences, appealing to a wider audience seeking adventure with responsible travel in mind. This growth reflects a broader shift in consumer preferences favoring authentic and engaging adventures.


The companies featured here range from small family-owned outfits to larger enterprises, predominately located across Colorado. Founded between 1971 and 2015, these adventure travel companies specialize in outdoor activities such as cycling, rafting, ziplining, and tailored travel experiences. Ranging in size from just a handful of employees to thousands, they reflect a dynamic mix of leaders in the industry. Their commitment to personalized service and sustainable practices defines their offerings and strategies for client satisfaction, showcasing the breadth of adventure travel experiences available in this picturesque state.


Continue reading to explore the top adventure travel companies in Colorado.


Top 20 Adventure Travel Companies Companies in Colorado


1. Natural Habitat Adventures

  • Website: nathab.com
  • Ownership type: Private
  • Headquarters: Boulder, Colorado, United States (USA)
  • Employee distribution: United States (USA) 76%, Canada 5%, Kenya 4%, Other 15%
  • Founded year: 1985
  • Headcount: 51-200
  • LinkedIn: natural-habitat-adventures

Natural Habitat Adventures, based in Boulder, Colorado, is a travel agency that specializes in adventure travel and nature tours. Since its inception in 1985, the company has catered to travelers who are passionate about wildlife and conservation. They offer a variety of experiences, including polar bear tours in Churchill, African safaris, and explorations of the Galapagos Islands. The company emphasizes sustainable travel practices, aiming to minimize environmental impact while maximizing the connection between travelers and nature. Their partnership with the World Wildlife Fund has led to significant contributions towards conservation efforts, with over $10 million raised to support global initiatives. With a team of experienced guides and a focus on small group travel, Natural Habitat Adventures provides personalized and meaningful travel experiences.


2. Xanterra Travel Collection

  • Website: xanterrajobs.com
  • Ownership type: Private
  • Headquarters: Greenwood, Colorado, United States (USA)
  • Employee distribution: United States (USA) 100%
  • Founded year: 1901
  • Headcount: 5001-10000
  • LinkedIn: xanterra-travel-collection

Xanterra Travel Collection is a private travel and hospitality company based in Greenwood, Colorado, founded in 1901. The company operates in the travel industry, focusing on providing unique experiences and accommodations in national parks and other scenic areas. Xanterra manages several well-known properties, including lodges at iconic locations such as Glacier National Park, the Grand Canyon, and Yellowstone National Park. They also own and operate tour companies like VBT Bicycling Vacations and Country Walkers, which offer guided and self-guided biking and walking tours. Xanterra emphasizes responsible tourism, aiming to preserve local cultures and environments while delivering memorable travel experiences. Their commitment to sustainability and community engagement is evident in their operations, making them a notable player in the adventure travel sector.


3. ExperiencePlus! Bicycle Tours

  • Website: experienceplus.com
  • Ownership type: Family Owned
  • Headquarters: Fort Collins, Colorado, United States (USA)
  • Employee distribution: Italy 50%, United States (USA) 41%, Portugal 9%
  • Founded year: 1972
  • Headcount: 1-10
  • LinkedIn: experienceplus-bicycle-tours

ExperiencePlus! Bicycle Tours, founded in 1972 and based in Fort Collins, Colorado, is a family-owned tour operator that specializes in guided bicycle tours across Europe and Latin America. The company has built a reputation for offering a variety of cycling experiences, including self-guided tours and bike and boat adventures. With a dedicated team of local tour leaders, ExperiencePlus! emphasizes cultural immersion and personal connections during their trips. Their tours are designed for individuals seeking organized cycling trips that allow for exploration of new destinations in a comfortable and engaging manner. The company operates with a small team, employing around 33 individuals, and has a significant presence in Italy, where a majority of their staff is located. This international distribution of employees enhances their ability to provide authentic experiences in the regions they cover. ExperiencePlus! has not reported any funding, indicating a self-sustained business model that has thrived for over four decades.


4. Mountain Trip

  • Website: mountaintrip.com
  • Ownership type: Private
  • Headquarters: Telluride, Colorado, United States (USA)
  • Employee distribution: United States (USA) 100%
  • Founded year: 1973
  • Headcount: 11-50
  • LinkedIn: mountain-trip

Mountain Trip, based in Telluride, Colorado, is a private outdoor adventure company that has been operating since 1973. With a team of 11 to 50 employees, the company specializes in guided climbing, trekking, and skiing experiences, catering to adventure enthusiasts seeking expert guidance in high-altitude settings. Mountain Trip offers a variety of activities, including Via Ferrata, rock climbing, and backcountry skiing, as well as expeditions to iconic peaks such as Denali, Everest, and Kilimanjaro. The company prides itself on its knowledgeable guides, who ensure safety and provide memorable experiences for clients of all skill levels. Mountain Trip is recognized as the longest continually-operating guide service on Denali, which underscores its expertise and commitment to the adventure travel sector. The company has not reported any funding, indicating a self-sustaining business model.


5. Adventures In Good Company


Adventures In Good Company, based in Fort Collins, Colorado, is an adventure travel company dedicated to creating travel experiences for women. Since its inception in 1999, the company has organized a variety of trips that include hiking, paddling, and wellness retreats, all designed to foster connection with nature and among female travelers. With a team of experienced guides, AGC emphasizes safety, camaraderie, and personal growth through outdoor adventures. The company operates primarily in the United States but also offers international trips across various continents. Their commitment to sustainable travel is evident in their practices, such as promoting local economies and minimizing environmental impact. AGC has built a community of women who share a passion for adventure, making it a unique player in the adventure travel sector.


6. Collective Retreats


Collective Retreats is a hospitality provider based in Denver, Colorado, specializing in luxury camping experiences. Founded in 2015, the company has carved a niche in the adventure travel sector by offering unique accommodations in picturesque locations such as Governors Island, Vail, Hill Country, and Tumbling River Ranch. Their offerings include gourmet dining and a variety of outdoor activities, appealing to travelers who seek both adventure and comfort. Collective Retreats has received significant venture capital funding, totaling $23 million in their Series C round in June 2021, which underscores their growth potential and relevance in the hospitality and adventure travel industry.


7. All Star Adventures


All Star Adventures, based in Snowmass, Colorado, is a private travel agency that has been operating since 1999. The company specializes in adventure travel, offering a variety of trips that cater to adventure seekers and families alike. Their offerings include surf trips in Central America, ski holidays in New Zealand, and mountain biking tours across various regions. All Star Adventures prides itself on providing unique travel experiences that go beyond the typical vacation, allowing customers to explore new countries while engaging in exciting activities. The company emphasizes personalized service and small group sizes, which enhances the overall travel experience. With a commitment to creating memorable vacations, All Star Adventures has built a reputation for delivering high-quality adventure travel experiences.


8. EXPLORE Inc.

  • Website: exploreinc.com
  • Ownership type: Private
  • Headquarters: Steamboat Springs, Colorado, United States (USA)
  • Employee distribution: United States (USA) 100%
  • Founded year: 1991
  • Headcount: 1-10
  • LinkedIn: explore-inc

EXPLORE Inc. is a private travel agency based in Steamboat Springs, Colorado, founded in 1991. The company specializes in creating customized safari packages and educational travel experiences, primarily in Africa. With a focus on conservation and community engagement, EXPLORE Inc. caters to both individuals and groups seeking unique adventures. They emphasize authentic travel experiences, expert guidance, and tailored itineraries that reflect the interests and needs of their clients. The company operates in 18 African countries and has received accolades for its commitment to social responsibility in travel. The founder, Cherri Briggs, has been recognized as a top travel specialist by Condé Nast Traveler, highlighting the company's expertise in the field. EXPLORE Inc. also engages in community projects through its initiative, Direct Impact Africa, which supports local communities in proximity to protected areas. This involvement underscores their dedication to sustainable tourism practices and enhancing the travel experience for their clients.


9. Colorado Adventure Center

  • Website: raftingcolorado.com
  • Ownership type: Family Owned
  • Headquarters: Idaho Springs, Colorado, United States (USA)
  • Employee distribution: United States (USA) 100%
  • Founded year: 1990
  • Headcount: 51-200
  • LinkedIn: colorado-adventure-center1

Colorado Adventure Center, based in Idaho Springs, Colorado, is a family-owned company that has been providing outdoor adventure activities since 1990. The company specializes in white water rafting, ziplining, and ropes courses, catering to families, groups, and individuals seeking exciting experiences in nature. With a focus on safety and customer satisfaction, Colorado Adventure Center has built a reputation for offering thrilling adventures suitable for various skill levels. Their location near Denver makes them an accessible option for both locals and tourists looking to explore the great outdoors. The company operates a range of combo trips, allowing guests to experience multiple activities in one day, further enhancing their appeal in the adventure travel market. They have received positive reviews from customers, highlighting the quality of their guides and the enjoyment of their activities.


10. AVA Rafting & Ziplining

  • Website: coloradorafting.net
  • Ownership type: Private
  • Headquarters: Breckenridge, Colorado, United States (USA)
  • Employee distribution: United States (USA) 100%
  • Founded year: 1998
  • Headcount: 51-200
  • LinkedIn: ava-rafting-%26-ziplining

AVA Rafting & Ziplining is an adventure tourism company based in Breckenridge, Colorado, established in 1998. With a workforce of 51-200 employees, the company specializes in offering a variety of outdoor activities, including white water rafting, ziplining, rock climbing, and fly fishing. They cater to individuals, families, and groups, ensuring that each experience is tailored to the participants' skill levels and preferences. AVA emphasizes safety and enjoyment, providing expert guidance and high-quality equipment. The company has built a solid reputation over the years, as reflected in their customer testimonials and high ratings across various platforms. Their operations span multiple scenic locations in Colorado, making them a prominent player in the adventure travel industry.


11. Under Canvas Inc.

  • Website: undercanvas.com
  • Ownership type: Private
  • Headquarters: Denver, Colorado, United States (USA)
  • Employee distribution: United States (USA) 100%
  • Founded year: 2012
  • Headcount: 501-1000
  • LinkedIn: under-canvas-events

Under Canvas Inc., founded in 2012 and based in Denver, Colorado, is a hospitality provider that specializes in upscale outdoor accommodations. The company offers unique glamping experiences across various national parks, including locations like Acadia, Grand Canyon, and Yosemite. Their services extend beyond just lodging; they provide dining options and adventure activities, appealing to outdoor enthusiasts and travelers looking for comfort in nature. With a workforce of around 226 employees, Under Canvas has established itself as a notable player in the hospitality sector, particularly in the niche of luxury camping. The company has not reported any funding, indicating a self-sustained growth model since its inception.


12. Colorado Wilderness Rides & Guides, Corporate & Teams, CBST Adventures


Colorado Wilderness Rides & Guides, Corporate & Teams, CBST Adventures is an outdoor adventure company located in Boulder, Colorado. Established in 2009, the company offers a wide range of guided experiences and educational training in outdoor activities such as hiking, rock climbing, and whitewater rafting. They cater to various clientele, including families, outdoor enthusiasts, and corporate groups, providing customized adventures that prioritize safety and enjoyment. The company is also involved in educational initiatives, offering accredited courses in avalanche safety and wilderness first aid. Their commitment to sustainable practices and community education is evident in their operations, which include partnerships with local organizations and adherence to safety regulations. With a team of experienced guides, Colorado Wilderness Rides & Guides aims to create memorable outdoor experiences while fostering a love for nature and adventure.


13. AAM's Mild to Wild Rafting and Jeep Trail Tours, Inc.


AAM's Mild to Wild Rafting and Jeep Trail Tours, Inc. is an adventure tourism company based in Durango, Colorado, specializing in whitewater rafting and jeep tours across the Southwest United States. Founded in 1994 by Molly and Alex Mickel, the company has grown from a small operation into a well-respected provider of outdoor experiences. With a focus on safety and enjoyment, Mild to Wild offers guided trips that cater to a wide range of customers, from families to thrill-seekers. Their offerings include multi-day rafting trips on iconic rivers such as the Yampa and Green Rivers, as well as jeep tours that explore the scenic beauty of the region. The company prides itself on creating memorable experiences and has built a loyal customer base, evidenced by a high number of repeat visitors. Mild to Wild also emphasizes environmental responsibility, actively engaging in community initiatives and promoting Leave-No-Trace principles. With operations extending into Utah and Arizona, they continue to be a significant player in the adventure travel industry.


14. ATJ (formerly Asia Transpacific Journeys)

  • Website: atj.com
  • Ownership type: Private
  • Headquarters: Boulder, Colorado, United States (USA)
  • Employee distribution: United States (USA) 76%, Vietnam 12%, Papua New Guinea 12%
  • Founded year: 1987
  • Headcount: 11-50
  • LinkedIn: asia-transpacific-journeys

ATJ, formerly known as Asia Transpacific Journeys, is a private travel agency based in Boulder, Colorado, founded in 1987. The company specializes in crafting customized travel experiences in Asia and the South Pacific, offering tailored itineraries that cater to the unique interests of their clients. With a team of travel experts, ATJ provides services that include private group travel and wildlife experiences, ensuring that each trip is memorable and aligned with the travelers' desires. The company has received accolades such as being named a top travel specialist and a best luxury tour operator in Asia. ATJ also actively supports wildlife preservation through its non-profit arm, the ATJ Foundation, which aids communities in the regions they serve. This commitment to responsible travel enhances their reputation in the industry, making them a notable player in the adventure travel sector.


15. Spur Experiences

  • Website: spurexperiences.com
  • Ownership type: Private
  • Headquarters: Denver, Colorado, United States (USA)
  • Employee distribution: United States (USA) 100%
  • Founded year: 2014
  • Headcount: 11-50
  • LinkedIn: vebo

Spur Experiences, founded in 2014 and based in Denver, Colorado, is a private company that specializes in providing a variety of experiences for consumers. With a team of 18 employees, they focus on delivering unique activities that cater to individuals and groups looking for leisure and exploration opportunities. Their offerings include outdoor adventures such as hiking, rock climbing, and ziplining, as well as wellness activities and creative classes. This broad approach allows them to attract a wide audience, from thrill-seekers to those looking for relaxation or creative expression. Spur Experiences operates across multiple locations in the United States and internationally, making them a versatile player in the experience provider market.


16. Blazing Adventures

  • Website: blazingadventures.com
  • Ownership type: Family Owned
  • Headquarters: Snowmass, Colorado, United States (USA)
  • Employee distribution: United States (USA) 100%
  • Founded year: 1972
  • Headcount: 51-200
  • LinkedIn: blazing-adventures

Blazing Adventures, based in Snowmass, Colorado, is a family-owned outdoor adventure company that has been operating since 1972. With a workforce of approximately 26 employees, the company specializes in a variety of recreational activities, including rafting, kayaking, biking, hiking, and jeep tours. They are particularly known for their whitewater rafting experiences, having been the first company to offer such services in the Aspen Snowmass area. Blazing Adventures prioritizes safety and enjoyment, ensuring that all excursions are guided by trained professionals. Their offerings cater to families and adventure enthusiasts alike, making them a popular choice for those looking to explore the natural beauty of Colorado. The company also provides custom trips, sunset dinners, and group experiences, further enhancing their appeal in the adventure travel market.


17. San Juan Mountain Guides

  • Website: mtnguide.net
  • Ownership type: Private
  • Headquarters: Ouray, Colorado, United States (USA)
  • Employee distribution: United States (USA) 100%
  • Founded year: 1986
  • Headcount: 11-50
  • LinkedIn: san-juan-mountain-guides

San Juan Mountain Guides, based in Ouray, Colorado, is a mountain guiding service that specializes in a variety of outdoor adventure activities. Established in 1986, the company has built a solid reputation for providing expert guidance in the San Juan Mountains and Rocky Mountain National Park. Their offerings include ice climbing, rock climbing, skiing, and trekking, catering to both novice and experienced adventurers. The company prides itself on employing certified guides, ensuring that clients receive professional instruction and a safe experience. San Juan Mountain Guides also operates in other notable locations, including Alaska's Ruth Gorge and Peru's Cordillera Blanca, showcasing their commitment to providing unique and challenging adventures. They have not reported any funding, indicating a self-sustaining business model that has thrived for decades. Their focus on personalized service and local expertise positions them as a significant player in the adventure travel sector.


18. Timberline Tours

  • Website: timberlinetours.com
  • Ownership type: Private
  • Headquarters: Minturn, Colorado, United States (USA)
  • Employee distribution: United States (USA) 100%
  • Founded year: 1971
  • Headcount: 51-200
  • LinkedIn: timberline-tours

Timberline Tours, based in Minturn, Colorado, is an outdoor adventure company that specializes in guided whitewater rafting and jeep tours. Established in 1971, the company has built a reputation for providing exceptional recreational experiences in the picturesque Colorado landscape. Timberline Tours caters to a variety of clients, including families, locals, and corporate groups, emphasizing safety and enjoyment in all their activities. Their team of expert guides is well-trained and dedicated to ensuring a memorable experience for all participants. The company has been recognized as Vail's top outfitter on three occasions, showcasing its commitment to quality service and customer satisfaction. Timberline Tours operates under special permits from various governmental agencies, ensuring compliance with regulations while offering thrilling adventures in the great outdoors.


19. Aspire Tours

  • Website: aspire-tours.com
  • Ownership type: Private
  • Headquarters: Denver, Colorado, United States (USA)
  • Employee distribution: United States (USA) 100%
  • Founded year: 2014
  • Headcount: 11-50
  • LinkedIn: aspire-tours

Aspire Tours, founded in 2014 and based in Denver, Colorado, is a family-owned tour company that specializes in guided outdoor adventures. With a team of passionate guides, Aspire Tours offers a variety of experiences, including hiking, sightseeing, and brewery tours, catering to both individual travelers and corporate clients seeking team-building activities. The company prides itself on its local expertise and personalized service, aiming to provide unique and memorable experiences in the stunning landscapes of Colorado. With over 5,000 positive reviews, Aspire Tours has established a solid reputation in the adventure travel industry, focusing on creating authentic connections with the outdoors and fostering a sense of community among its guests.


20. Royal Gorge Rafting & Zip Line Tours

  • Website: royalgorgerafting.net
  • Ownership type: Private
  • Headquarters: Cañon City, Colorado, United States (USA)
  • Employee distribution: United States (USA) 100%
  • Founded year: 2004
  • Headcount: 51-200
  • LinkedIn: royal-gorge-rafting

Royal Gorge Rafting & Zip Line Tours, founded in 2004, is a private company based in Cañon City, Colorado. It specializes in outdoor adventure activities, primarily focusing on whitewater rafting and ziplining experiences. The company caters to individuals and families, providing guided trips in the picturesque Royal Gorge area. With a team of certified guides, Royal Gorge Rafting ensures safety and excitement for all participants. The company has garnered a strong reputation, reflected in its numerous positive customer reviews. In addition to rafting and ziplining, Royal Gorge Rafting offers lodging and dining options, creating a comprehensive adventure hub for visitors. This integration of services enhances the overall experience, making it a popular destination for adventure enthusiasts.



Adventure Travel Companies Insights: Key Companies in Colorado


CompanyHeadquarterSizeFoundedOwnership
Natural Habitat AdventuresBoulder, Colorado, United States (USA)51-2001985Private
Xanterra Travel CollectionGreenwood, Colorado, United States (USA)5001-100001901Private
ExperiencePlus! Bicycle ToursFort Collins, Colorado, United States (USA)1-101972Family Owned
Mountain TripTelluride, Colorado, United States (USA)11-501973Private
Adventures In Good CompanyFort Collins, Colorado, United States (USA)11-501999Private
Collective RetreatsDenver, Colorado, United States (USA)51-2002015Venture Capital
All Star AdventuresSnowmass, Colorado, United States (USA)11-501999Private
EXPLORE Inc.Steamboat Springs, Colorado, United States (USA)1-101991Private
Colorado Adventure CenterIdaho Springs, Colorado, United States (USA)51-2001990Family Owned
AVA Rafting & ZipliningBreckenridge, Colorado, United States (USA)51-2001998Private
Under Canvas Inc.Denver, Colorado, United States (USA)501-10002012Private
Colorado Wilderness Rides & Guides, Corporate & Teams, CBST AdventuresBoulder, Colorado, United States (USA)11-502009Private
AAM's Mild to Wild Rafting and Jeep Trail Tours, Inc.Durango, Colorado, United States (USA)51-2001994Family Owned
ATJ (formerly Asia Transpacific Journeys)Boulder, Colorado, United States (USA)11-501987Private
Spur ExperiencesDenver, Colorado, United States (USA)11-502014Private
Blazing AdventuresSnowmass, Colorado, United States (USA)51-2001972Family Owned
San Juan Mountain GuidesOuray, Colorado, United States (USA)11-501986Private
Timberline ToursMinturn, Colorado, United States (USA)51-2001971Private
Aspire ToursDenver, Colorado, United States (USA)11-502014Private
Royal Gorge Rafting & Zip Line ToursCañon City, Colorado, United States (USA)51-2002004Private


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