Sports event planning companies coordinate and execute complex sporting events, ensuring logistics, timelines, and audience engagement run smoothly. This industry is marked by a mix of established firms and new players, specializing in different niches such as youth sports, corporate sponsorships, and technology integration for registration and management. Companies increasingly focus on sustainability and enhancing the fan experience, indicating a shift towards eco-conscious practices and technology-driven solutions. With the rising popularity of e-sports and government support for sporting events, the industry remains vibrant and ripe for innovation.

The companies on this list showcase a blend of sizes, ranging from small teams to significant corporations, mainly based in the USA and Europe. Founded between 1981 and 2024, they bring unique expertise to the table, whether in event management, technology solutions, or logistical services. Specializations vary widely; some focus on youth and amateur sports, while others take on large international events. Their varied backgrounds and employee counts reflect the changing dynamics of the sports event industry, pushing them to adapt and evolve continually.

Read on to discover top sports event planning companies.

Top 19 Sports Event Planning Companies

1. Aeg

• Website: aegworldwide.com
• Ownership type: Private
• Headquarters: Los Angeles, California, United States (USA)
• Employee distribution: United States (USA) 83%, United Kingdom (UK) 11%, Other 6%
• Founded year: 1994
• Headcount: 10001+
• LinkedIn: aeg

AEG Worldwide, founded in 1994 and based in Los Angeles, California, is a prominent entertainment and sports management company. It specializes in organizing live events, managing sports franchises, and developing entertainment districts. AEG operates globally, enhancing the experience for millions of guests each year. The company manages a significant number of professional sports franchises, including teams in hockey, soccer, and e-sports, and operates venues that host a multitude of events. AEG's ticketing platform, AXS, serves over 400 clients worldwide, providing ticketing solutions for various entertainment forms, including sports events. Their commitment to creating memorable experiences is evident in their extensive portfolio, which includes iconic venues like Crypto.com Arena and The O2. AEG's focus on sports, music, and entertainment makes it a vital player in the industry, catering to fans and event organizers alike.

2. The Sports Consultancy

• Website: thesportsconsultancy.com
• Ownership type: Corporate
• Headquarters: London, England, United Kingdom (UK)
• Employee distribution: United Kingdom (UK) 87%, United Arab Emirates 8%, India 3%, Other 3%
• Latest funding: June 2021
• Founded year: 2006
• Headcount: 11-50
• LinkedIn: the-sports-consultancy

The Sports Consultancy, founded in 2006 and based in London, is a corporate consulting firm that specializes in sports-related services. With a team of 11-50 employees, they provide a range of consulting services including rights holder consulting, event bidding, and facilities development. Their expertise aids sports organizations and municipalities in navigating the complexities of the sports industry. The firm has worked on notable projects, such as the successful delivery of the NFL's first game in South America and the bidding process for the Homeless World Cup. Their involvement in these high-profile events showcases their capability in sports event planning and management.

3. SportsEngine

• Website: sportsengine.com
• Ownership type: Corporate
• Headquarters: Minneapolis, Minnesota, United States (USA)
• Employee distribution: United States (USA) 97%, Ukraine 3%
• Latest funding: July 2016
• Founded year: 2009
• Headcount: 501-1000
• LinkedIn: sportsengine

SportsEngine, founded in 2009 and based in Minneapolis, Minnesota, is a sports management software provider that specializes in solutions for sports organizations, clubs, and teams. The company offers a range of products designed to simplify operations, including registration, scheduling, and event management tools. Catering primarily to the youth sports sector, SportsEngine aims to enhance the experience of sports leaders and families through innovative technology. With over 45,000 organizations relying on their services, SportsEngine has established itself as a key player in the industry. The company is backed by NBC Sports Next, which further solidifies its position in the sports technology landscape. Their commitment to improving youth sports participation and organizational efficiency underscores their relevance in the sports event planning domain.

4. TeamSnap

• Website: teamsnap.com
• Ownership type: Private Equity
• Headquarters: United States (USA)
• Employee distribution: United States (USA) 98%, Other 2%
• Latest funding: Other (Debt), December 2022
• Founded year: 2009
• Headcount: 51-200
• LinkedIn: teamsnap

TeamSnap, founded in 2009, is a sports management software company based in the United States. The company offers a comprehensive platform designed to assist sports organizations, coaches, players, and parents in managing their activities effectively. Their services include program management, scheduling, registration, and communication tools, all aimed at simplifying the logistics of sports events. TeamSnap operates on a subscription-based model, catering to a wide range of sports and activities. With a user base exceeding 24 million and a customer satisfaction rate of 98%, TeamSnap has established itself as a trusted partner for sports organizations. The company has also expanded its offerings through acquisitions, enhancing its capabilities in the sports management space.

5. Deporinter DEPORTE INTERNACIONAL S.A.

• Website: deporinter.es
• Ownership type: Private
• Headquarters: Spain
• Employee distribution: Spain 100%
• Founded year: 1981
• Headcount: 11-50
• LinkedIn: deporinter

Deporinter DEPORTE INTERNACIONAL S.A. is a Spanish company specializing in the organization and promotion of sports events, particularly in outdoor disciplines. Founded in 1981, the company has accumulated over 40 years of experience in the sports sector. Deporinter is known for its comprehensive service offerings, which include media production, logistics, and branding for sports organizations and event sponsors. They have managed a wide array of events, from professional cycling competitions to popular triathlons and urban races, engaging more than 100,000 participants annually. Their expertise extends to media coverage, ensuring that events are well-promoted and accessible to a global audience. Deporinter has also been involved in prestigious international events, such as the Paralympics in Beijing 2008 and the Olympics in Barcelona 1992, showcasing their capability to operate on a large scale. The company is committed to environmental sustainability and strives to enhance the quality and safety of the events they manage.

6. Canon Information Technology (Beijing) Co., Ltd.

• Website: canon-ib.com.cn
• Ownership type: Private
• Headquarters: Beijing, Beijing, China
• Employee distribution: China 100%
• Founded year: 1988
• Headcount: 51-200
• LinkedIn: canon-information-technology-beijing-co-ltd-

Canon Information Technology (Beijing) Co., Ltd. is a private sports service provider based in Beijing, China, established in 1988. The company specializes in a range of services including event planning, sports training, and facility construction. They cater to a variety of clients, from social organizations to individual athletes, offering professional assistance in organizing sports events and enhancing athletic performance. Their expertise extends to the overall planning, operation, and marketing of sports events, which includes venue preparation, event execution, logistical support, and media promotion. Canon Information Technology aims to promote sports engagement and development through their comprehensive service offerings, supported by a team of passionate and knowledgeable sports experts. The company has built a solid reputation in the sports industry, focusing on innovation and quality in their service delivery.

7. ACTIVE Network

• Website: activenetwork.com
• Ownership type: Private Equity
• Headquarters: Plano, Texas, United States (USA)
• Employee distribution: China 46%, United States (USA) 43%, Canada 6%, Other 5%
• Latest funding: $1.1B, September 2013
• Founded year: 1999
• Headcount: 501-1000
• LinkedIn: the-active-network

ACTIVE Network, LLC, based in Plano, Texas, is a software company that specializes in management solutions across various sectors, including sports and recreation. Founded in 1999, the company has developed a suite of products designed to streamline operations for organizations involved in camps, education, and recreational activities. A key offering is ACTIVEWorks Endurance, which provides event management software specifically for races, events, and festivals. This product helps organizations manage registrations, payments, and participant engagement effectively. ACTIVE Network also offers additional tools like ACTIVENet for recreation management and Camp & Class Manager for program management. With a workforce of over 1,100 employees and a significant global presence, including a strong footprint in the United States and China, ACTIVE Network continues to play a vital role in enhancing the operational efficiency of sports event planning and management.

8. Team Travel Source

• Website: teamtravelsource.com
• Ownership type: Private
• Headquarters: Louisville, Kentucky, United States (USA)
• Employee distribution: United States (USA) 100%
• Founded year: 2011
• Headcount: 51-200
• LinkedIn: team-travel-source

Team Travel Source, based in Louisville, Kentucky, is an event management company that specializes in tournament housing for youth sports. Founded in 2011, the company has built a reputation for providing comprehensive housing solutions tailored to the needs of event producers. With a team that boasts over 100 years of combined experience in sports event planning, Team Travel Source understands the intricacies involved in managing housing logistics. They handle the housing for more than 1,100 events each year, facilitating around 700,000 room nights. Their approach is characterized by a commitment to customer service, innovative technology, and strong relationships with hotels across the country. Team Travel Source has partnered with various organizations, including USA Volleyball and multiple cheerleading companies, showcasing their active involvement in the sports community. Their focus on customization and personal touch in service delivery sets them apart in the competitive landscape of sports event planning.

9. Datasport AG Schweiz

• Website: datasport.com
• Ownership type: Corporate
• Headquarters: Obergerlafingen, Solothurn, Switzerland
• Employee distribution: Switzerland 100%
• Latest funding: December 2013
• Founded year: 1983
• Headcount: 11-50
• LinkedIn: datasport-ag-schweiz

Datasport AG Schweiz, based in Obergerlafingen, Solothurn, Switzerland, is an event management company that has been active since 1983. With a workforce of 11 to 50 employees, Datasport specializes in sports events, offering a range of services tailored to meet the needs of event organizers and athletes alike. Their offerings include online registration, timing services, participant administration, and data management, all designed to streamline the event planning process. Over the years, Datasport has played a significant role in shaping mass sports events in Switzerland, continuously enhancing their service quality through technological advancements. Their commitment to providing reliable solutions has made them a trusted partner in the Swiss sports scene, ensuring that both organizers and participants receive the best possible experience during events.

10. Img

• Website: img.com
• Ownership type: Corporate
• Headquarters: London, Ohio, United States (USA)
• Employee distribution: United Kingdom (UK) 50%, United States (USA) 21%, Australia 5%, Other 24%
• Latest funding: $7.1M, December 2020
• Founded year: 1960
• Headcount: 1001-5000
• LinkedIn: img

IMG is a global sports management agency founded in 1960, headquartered in London, Ohio. The company specializes in managing athletes and fashion celebrities, organizing live events, and producing media content. IMG serves a wide array of sports organizations and brands, offering strategic consulting, media rights management, and digital marketing services. Their portfolio includes event management for major sporting events such as the Olympic and Paralympic Games, the Ryder Cup, and various high-profile tennis tournaments. IMG is part of the Endeavor network and employs over 5,000 people across multiple countries, showcasing their extensive reach and influence in the sports industry. They have also received funding, with their last reported amount being over $7 million in December 2020, indicating ongoing investment in their operations and capabilities.

11. Torneos

• Website: torneos.com
• Ownership type: Private
• Headquarters: Argentina
• Employee distribution: Argentina 86%, Colombia 9%, Peru 4%
• Founded year: 1982
• Headcount: 501-1000
• LinkedIn: torneos

Torneos is a private company based in Argentina, established in 1982. With a workforce of approximately 868 employees, it specializes in content production and event management within the sports and entertainment sectors. The company is known for producing over 19,000 hours of original content annually and organizing more than 120 live sporting events each week. Their portfolio includes major events like the Copa CONMEBOL Libertadores, Copa América, and various national leagues across Latin America. Torneos also engages in sports marketing, managing rights acquisition and commercialization for numerous sports federations and clubs. Their operations extend beyond Argentina to countries such as Brazil, Colombia, Ecuador, Peru, and Uruguay, reflecting their significant presence in the Latin American sports industry.

12. Bruno Event Team

• Website: brunoeventteam.com
• Ownership type: Corporate
• Headquarters: Birmingham, Alabama, United States (USA)
• Latest funding: January 2024
• Founded year: 1996
• Headcount: 51-200
• LinkedIn: bruno-event-team

Bruno Event Team, now rebranded as Eventive Sports, is an event management company based in Birmingham, Alabama. Established in 1996, the firm specializes in sports event management, offering comprehensive services for gameday operations, golf tournaments, motorsports, and collegiate sports. They have a strong track record of working with universities and sports organizations, ensuring successful event execution. Eventive Sports has been involved in notable events such as the SEC Baseball Tournament and the Children’s of Alabama Indy Grand Prix. Their recent acquisition by Troon in January 2024 positions them for further growth and innovation in the sports event management sector. With a dedicated team of professionals, Eventive Sports is committed to enhancing the fan experience and delivering high-quality event management services.

13. A.S.O. - Amaury Sport Organisation

• Website: aso.fr
• Ownership type: Private
• Headquarters: Boulogne-Billancourt, Île-De-France, France
• Employee distribution: France 94%, Saudi Arabia 3%, Other 3%
• Founded year: 1992
• Headcount: 201-500
• LinkedIn: a-s-o-

A.S.O. - Amaury Sport Organisation, founded in 1992 and based in Boulogne-Billancourt, France, is a prominent sports event organizer. The company is known for its expertise in managing and promoting major international sporting events, including the iconic Tour de France and the Dakar Rally. A.S.O. organizes approximately 250 days of competition each year, covering a wide array of sports such as cycling, motor sports, mass events, golf, and sailing. Their operations extend across 36 countries, catering to both elite athletes and mass participation events, which collectively attract hundreds of thousands of participants annually. A.S.O. is also committed to environmental sustainability and community engagement, continuously seeking innovative solutions to enhance the experience for athletes and spectators. As a subsidiary of the Amaury Group, which also owns the newspaper L’Equipe, A.S.O. benefits from a strong media presence that further amplifies its events.

14. MICSports

• Website: micsports.es
• Ownership type: Private
• Headquarters: L'Hospitalet De Llobregat, Catalonia, Spain
• Employee distribution: Spain 100%
• Founded year: 2000
• Headcount: 11-50
• LinkedIn: mic-sports-services

MICSports, based in L'Hospitalet De Llobregat, Catalonia, Spain, is a private sports event management company founded in 2000. With a team of 32 employees, MICSports has carved out a niche in organizing a range of sports events, including tournaments and training camps. They cater primarily to sports teams and organizations, offering customized experiences that blend sports, tourism, and leisure activities. Their services extend beyond mere event organization; they handle logistics, accommodation, and professional clinics, ensuring participants receive high-quality experiences. MICSports is known for its flagship events like MICFootball and MICBasketball, and they also collaborate with brands for corporate events, showcasing their ability to manage both competitive and promotional activities. Their commitment to quality and participant satisfaction has established them as a reliable player in the sports event planning sector.

15. Sportmadness

• Website: sportmadness.club
• Ownership type: Private
• Headquarters: Spain
• Employee distribution: Spain 68%, France 12%, Mexico 12%, Other 8%
• Founded year: 2017
• Headcount: 51-200
• LinkedIn: sportmadness-eventos-sl

Sportmadness is a private event management company based in Spain, founded in 2017. With a workforce of approximately 103 employees, the company specializes in organizing a variety of sports events, schools, and camps. They serve a broad clientele, including businesses, public administrations, and educational institutions, providing customized solutions that aim to enhance engagement and promote healthy lifestyles through sports activities. Sportmadness operates in multiple countries, with a significant presence in Spain, France, and Mexico. The company emphasizes sustainability in its operations, ensuring that environmental considerations are integrated into their event planning processes. Their portfolio includes a range of successful sports events, showcasing their capability and experience in the industry.

16. AgenceLVO

• Website: lvorganisation.com
• Ownership type: Private
• Headquarters: Saint-Jorioz, Auvergne-Rhône-Alpes, France
• Employee distribution: France 100%
• Founded year: 2004
• Headcount: 1-10
• LinkedIn: lvo

AgenceLVO, based in Saint-Jorioz, Auvergne-Rhône-Alpes, France, is a private event management agency that specializes in sports events. Established in 2004, the company has developed a strong focus on organizing, managing, and consulting for various sporting events throughout the year. Their services include comprehensive event organization, professional timing solutions, and consulting for sports organizations. AgenceLVO caters to a wide range of clients, from local institutions to businesses seeking expert support for their sporting events. The agency prides itself on its human-scale structure, which fosters close relationships with various stakeholders in the sports community. In 2024, AgenceLVO was officially recognized by the French Triathlon Federation as an official timer, highlighting their expertise and commitment to quality in the sports event planning sector.

17. Eventive Sports

• Website: eventivesports.com
• Ownership type: Private
• Headquarters: Birmingham, Alabama, United States (USA)
• Employee distribution: United States (USA) 97%, Canada 3%
• Founded year: 1996
• Headcount: 51-200
• LinkedIn: bruno-event-team

Eventive Sports, based in Birmingham, Alabama, is an event management company that specializes in sports events. Established in 1996, the company has built a reputation for providing comprehensive services in gameday operations, motorsports, collegiate sports, and golf events. Their clientele includes universities, sports teams, and sponsors, who rely on Eventive Sports for their expertise in enhancing event experiences and ensuring smooth operations. The company has been involved in notable events such as the Children’s of Alabama Indy Grand Prix and the SEC Baseball Tournament, demonstrating their capability in managing large-scale sporting events. In January 2024, Eventive Sports was acquired by Troon, the world’s largest golf-related hospitality service company, which is expected to bolster their operational capabilities and market reach. With a dedicated team of professionals, Eventive Sports continues to play a significant role in the sports event management industry.

18. Stamina

• Website: stamina.sa
• Ownership type: Private
• Headquarters: Riyadh, Riyadh, Saudi Arabia
• Employee distribution: Saudi Arabia 100%
• Founded year: 2018
• Headcount: 51-200
• LinkedIn: stamina-productions

Stamina Productions is an event management company based in Riyadh, Saudi Arabia, founded in 2018. The company specializes in planning and executing large-scale events, particularly in the sports and entertainment sectors. Stamina has made a name for itself by successfully delivering high-profile events such as the ABB Formula E Diriyah E-Prix and the Extreme E Launch at the Dakar Rally. Their services cover a wide range of needs, including event logistics, security, hospitality, and venue design. Stamina has built strong relationships with key stakeholders in the industry, including the General Sports Authority and Formula E Organization, which has helped them gain credibility and trust. With a team of experienced professionals and a commitment to creating memorable experiences, Stamina is positioned as a significant player in the sports event planning industry.

19. OC Sport

• Website: ocsport.com
• Ownership type: Corporate
• Headquarters: Cowes, England, United Kingdom (UK)
• Employee distribution: France 60%, Switzerland 37%, United Kingdom (UK) 2%
• Latest funding: July 2014
• Founded year: 1998
• Headcount: 51-200
• LinkedIn: oc-sport

OC Sport is a sports event management company based in Cowes, England, with a strong presence in France and Switzerland. Established in 1998, the company specializes in creating and delivering outdoor sports events, offering services that include event management, campaign management, event creation, and event licensing. With a workforce of approximately 83 employees, OC Sport has built a reputation for organizing high-quality sporting experiences that cater to athletes, sports enthusiasts, and organizations. Their portfolio includes prominent events like the Harmony Geneva Marathon for Unicef and the Geneva 20km, which have attracted thousands of participants. OC Sport emphasizes the importance of environmental sustainability in their events, aiming to create unforgettable experiences while promoting a cleaner future. Their extensive experience and successful track record in the industry position them as a notable player in sports event planning.

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