The sports equipment industry in New Jersey plays a pivotal role in providing essential gear for athletes across various disciplines. Local companies range from retail outlets focused on niche markets like lacrosse and soccer to manufacturers of high-quality fitness products. Trends indicate a growing demand for customization and online shopping, pushing companies to adopt innovative sales strategies. Noteworthy developments include an increase in community-focused initiatives, supporting local sports teams and programs. As health and fitness awareness rises, businesses in this sector are adapting to ensure they meet evolving consumer needs, solidifying their position within a competitive market.

This list presents a glimpse into New Jersey's sports equipment companies, showcasing a mix of small to mid-sized enterprises. Ranging from Champion Sports, founded in 1961, to Evo9x, established in 2009, the companies possess unique specialties. They offer everything from team uniforms and soccer gear to outdoor equipment and fitness products. The area is home to a variety of providers, blending traditional retail with innovative e-commerce solutions, contributing to the vibrancy of the local industry.

Continue reading to learn about New Jersey's top sports equipment companies.

Top 19 Sports Equipment Companies in New Jersey

1. Champion Sports

• Website: championsports.com
• Ownership type: Private
• Headquarters: Marlboro, New Jersey, United States (USA)
• Employee distribution: United States (USA) 60%, India 20%, Pakistan 20%
• Founded year: 1961
• Headcount: 51-200
• LinkedIn: championsports

Champion Sports, based in Marlboro, New Jersey, has been a trusted name in the sports equipment industry since its inception in 1961. The company specializes in providing high-quality sports and fitness products, with a catalog that includes items for sports such as baseball, basketball, soccer, and volleyball, among others. Their clientele primarily consists of schools, sports teams, and fitness enthusiasts who rely on Champion Sports for their training and competition needs. With a workforce of approximately 96 employees, the company emphasizes online sales, ensuring that customers can easily access their extensive product offerings. Champion Sports also engages in private label opportunities, allowing businesses to enhance their brand with customized sports products. This strategic approach not only broadens their market reach but also solidifies their position in the sports equipment industry.

2. Soccer Post

• Website: soccerpost.com
• Ownership type: Private Equity
• Headquarters: Eatontown, New Jersey, United States (USA)
• Employee distribution: United States (USA) 100%
• Latest funding: February 2025
• Founded year: 1979
• Headcount: 201-500
• LinkedIn: soccer-post

Soccer Post, based in Eatontown, New Jersey, is a private equity-owned specialty sports retailer that has been serving the soccer community since its inception in 1979. The company offers a comprehensive selection of soccer-related products, including footwear, jerseys, and essential equipment for players and teams. With a workforce of approximately 178 employees, Soccer Post operates with a strong emphasis on community involvement, aiming to connect with soccer families and support local teams across the United States. The company has also expanded its reach through franchise opportunities, allowing it to establish a network of stores that cater to the unique needs of soccer enthusiasts. Soccer Post's commitment to providing quality gear and fostering community engagement underscores its role as a dedicated player in the sports equipment industry.

3. Lax

• Website: lax.com
• Ownership type: Private
• Headquarters: Carlstadt, New Jersey, United States (USA)
• Employee distribution: United States (USA) 94%, United Kingdom (UK) 3%, Pakistan 3%
• Latest funding: $1.3M, February 2010
• Founded year: 1999
• Headcount: 11-50
• LinkedIn: lax

Lax.com, based in Carlstadt, New Jersey, is a private sporting goods retailer that specializes in lacrosse equipment and apparel. Founded in 1999, the company has established itself as a go-to source for lacrosse players and enthusiasts. Their product offerings include a wide array of items such as sticks, protective gear, footwear, and various accessories tailored to meet the needs of both men and women in the sport. Lax.com also provides an online shopping experience, allowing customers to conveniently browse and purchase their lacrosse necessities. The company has received funding, with the last reported amount being approximately $1.28 million in 2010, which may have supported its growth and operational capabilities. With a workforce of 11-50 employees, Lax.com continues to serve the lacrosse community effectively.

4. Akadema Inc.

• Website: akademapro.com
• Ownership type: Private
• Headquarters: Hawthorne, New Jersey, United States (USA)
• Employee distribution: United States (USA) 100%
• Founded year: 1997
• Headcount: 11-50
• LinkedIn: akadema-inc.

Akadema Inc., founded in 1997 and based in Hawthorne, New Jersey, is a private company that specializes in sports equipment, particularly for baseball and softball. With a workforce of 11 to 50 employees, Akadema has carved out a niche in the market by offering a wide range of products, including gloves, bats, and various training aids. Their commitment to customization allows athletes and teams to tailor their gear to meet specific needs, enhancing the overall user experience. The company has sold over a million gloves and bats, showcasing its impact in the industry. Akadema actively engages with teams and organizations, providing sponsorships and custom gear options, which further solidifies its relevance in the sports equipment sector.

5. Sports Expert

• Website: sportsexpertnj.com
• Ownership type: Private
• Headquarters: Hillsdale, New Jersey, United States (USA)
• Employee distribution: Canada 100%
• Founded year: 1990
• Headcount: 51-200
• LinkedIn: sports-expert

Sports Expert is a family-owned sports retailer based in Hillsdale, New Jersey, established in 1990. The company specializes in providing a comprehensive selection of sporting goods, including sneakers, cleats, and sports apparel. They cater primarily to local athletes and sports organizations, ensuring that their customers have access to the necessary equipment for various sports such as baseball, basketball, football, soccer, and more. In addition to retail, Sports Expert offers custom services, including silk screening and embroidery, which are particularly valuable for local schools and sports teams. Their focus on quality products and personalized service distinguishes them from larger sporting goods chains, allowing them to build strong relationships within the community. Major customers include local sports clubs and schools, highlighting their integral role in supporting local sports initiatives.

6. Destination Athlete

• Website: destinationathlete.com
• Ownership type: Private
• Headquarters: Lebanon, New Jersey, United States (USA)
• Employee distribution: United States (USA) 97%, Lebanon 3%
• Founded year: 2008
• Headcount: 11-50
• LinkedIn: destination-athlete

Destination Athlete, founded in 2008 and based in Lebanon, New Jersey, is a private sports retailer dedicated to supporting youth and high school athletes. The company offers a wide array of products, including team apparel, sports equipment, and performance solutions, aimed at helping athletes and teams achieve their goals. Their services extend beyond mere retail; they provide athlete development programs and fundraising solutions, making them a comprehensive resource for sports teams. Destination Athlete also operates a franchising model, allowing individuals passionate about sports to establish their own local outlets. Their commitment to community involvement is evident through initiatives like the Destination Athlete 4Star Foundation®, which donates sports equipment to underprivileged athletes. This multifaceted approach positions Destination Athlete as a significant player in the sports equipment industry, particularly in the youth sports segment.

7. City Sports

• Website: citysports.com
• Ownership type: Venture Capital
• Headquarters: Eatontown, New Jersey, United States (USA)
• Employee distribution: United States (USA) 47%, Morocco 9%, Congo 9%, Other 35%
• Latest funding: Seed, $2.7M, August 2011
• Founded year: 1983
• Headcount: 11-50
• LinkedIn: city-sports

City Sports, founded in 1983, is a sporting goods retailer based in Eatontown, New Jersey. Initially launched in Boston, the company has a rich history of serving athletic individuals and sports enthusiasts. They provide a wide array of athletic footwear, apparel, and accessories, catering to various sports such as running, training, tennis, swimming, and cycling. City Sports operates primarily through its online store, which allows customers to easily access their products and promotions. After closing its doors in 2015, the brand was acquired and relaunched in 2018, marking a significant comeback. The company has received funding, with a notable seed investment of $2.7 million in 2011, which has likely supported its efforts to reestablish itself in the competitive sporting goods market. City Sports prides itself on offering quality products at competitive prices, aiming to enhance the performance of its customers while ensuring a positive shopping experience.

8. Sports Paradise

• Website: sportsparadise.net
• Ownership type: Family Owned
• Headquarters: Medford, New Jersey, United States (USA)
• Employee distribution: United States (USA) 100%
• Founded year: 1975
• Headcount: 51-200
• LinkedIn: sports-paradise

Sports Paradise, established in 1975, is a family-owned sporting goods retailer based in Medford, New Jersey. With a workforce of around 55 employees, the company operates three retail locations across New Jersey and Pennsylvania. They specialize in athletic footwear, apparel, and accessories, catering to individual consumers as well as teams and organizations. Sports Paradise is recognized for its custom gear offerings and is an authorized dealer for prominent brands such as Nike, Adidas, and Under Armour. The company prides itself on providing knowledgeable service and a wide selection of products, making it a go-to destination for teams, coaches, and athletic directors in the region. Their commitment to quality and customer satisfaction has earned them a loyal customer base, particularly among local sports teams.

9. Ewing Sports

• Website: ewingsports.com
• Ownership type: Corporate
• Headquarters: Ewing Township, New Jersey, United States (USA)
• Latest funding: May 2024
• Founded year: 1982
• Headcount: 11-50
• LinkedIn: ewing-sports

Ewing Sports, founded in 1982 and based in Ewing Township, New Jersey, is a corporate sports retailer that specializes in soccer gear and uniforms. The company has established a partnership with SOCCER.COM, which allows them to offer a wide range of soccer footwear, apparel, and equipment. This collaboration not only enhances their product selection but also positions Ewing Sports as a key player in supplying uniforms and gear to various soccer clubs and organizations. With a dedicated team of 23 employees, Ewing Sports focuses on meeting the needs of soccer players and clubs, ensuring they have access to quality products that support their athletic endeavors.

10. Mount Everest

• Website: ridemteverest.com
• Ownership type: Private
• Headquarters: Westwood, New Jersey, United States (USA)
• Employee distribution: United States (USA) 100%
• Founded year: 1976
• Headcount: 11-50
• LinkedIn: mount-everest-ski-shop

Mount Everest, founded in 1976 and based in Westwood, New Jersey, is a private retail company that specializes in outdoor sports equipment and apparel. The company primarily focuses on skiing and snowboarding, offering a comprehensive selection of products that includes skis, snowboards, boots, and a variety of accessories. Mount Everest serves outdoor sports enthusiasts through its physical retail locations and an online store, ensuring convenient access to its offerings. With a dedicated approach to catering to the needs of skiers and snowboarders, the company has established itself as a relevant player in the sports equipment industry.

11. Venture Products, LLC

• Website: venture-products.com
• Ownership type: Private
• Headquarters: Fairfield, New Jersey, United States (USA)
• Employee distribution: United States (USA) 100%
• Founded year: 2004
• Headcount: 11-50
• LinkedIn: venture-products-llc

Venture Products, LLC, founded in 2004 and based in Fairfield, New Jersey, is a retail company that specializes in fitness and outdoor products. The company operates primarily through an online store, providing a range of items that cater to consumers interested in health and wellness. Their product lines include yoga mats, fitness flooring, and camping gear, which are designed to enhance the user experience in both fitness and outdoor activities. Venture Products prides itself on its in-house design team and global sourcing capabilities, allowing them to bring innovative products to market efficiently. The company has established a presence in various distribution channels, ensuring accessibility to their offerings for a broad audience.

12. Landice, Inc.

• Website: landice.com
• Ownership type: Private
• Headquarters: Randolph, New Jersey, United States (USA)
• Employee distribution: United States (USA) 100%
• Founded year: 1967
• Headcount: 11-50
• LinkedIn: landice-inc-

Landice, Inc., based in Randolph, New Jersey, has been a prominent player in the fitness equipment industry since its inception in 1967. The company manufactures and retails a range of high-quality fitness products, including treadmills, exercise bikes, and ellipticals. Landice serves a variety of customers, from individual consumers to fitness enthusiasts and rehabilitation facilities, emphasizing the reliability and performance of its equipment. Their products are designed to enhance the fitness experience, with a focus on durability and user satisfaction. Landice has built a loyal customer base, as evidenced by positive testimonials highlighting the longevity and effectiveness of their equipment. The company operates entirely within the United States and has maintained a private ownership structure throughout its history.

13. Liberty Sport

• Website: libertysport.com
• Ownership type: Family Owned
• Headquarters: Fairfield, New Jersey, United States (USA)
• Employee distribution: United States (USA) 89%, Philippines 11%
• Founded year: 1929
• Headcount: 51-200
• LinkedIn: liberty-sport

Liberty Sport, based in Fairfield, New Jersey, is a family-owned company that has been crafting high-quality eyewear since its founding in 1929. The company specializes in producing eyewear designed for active lifestyles, offering a range of products including sports glasses, swim goggles, and prescription options. Their eyewear is engineered to withstand the rigors of various sports, providing reliable eye protection for athletes of all ages. Liberty Sport operates primarily through online sales and local retail partnerships, ensuring accessibility for their customers. The company is committed to innovation and quality, continuously updating their product lines to meet the demands of active individuals. Their focus on durability and performance makes them a notable player in the sports equipment sector.

14. Camden Riversharks

• Website: riversharks.com
• Ownership type: Private
• Headquarters: Camden, New Jersey, United States (USA)
• Founded year: 2001
• Headcount: 11-50
• LinkedIn: camden-riversharks

Camden Riversharks is a private sports equipment retailer based in Camden, New Jersey, established in 2001. The company specializes in baseball and softball products, catering primarily to youth players, parents, and coaches. With a product range that includes bats, gloves, and various training aids, Camden Riversharks aims to support the development of young athletes. They provide comprehensive reviews and guides to assist customers in selecting the right equipment for their needs. The company operates with a small team, emphasizing personalized service and expertise in the baseball sector. Their website serves as a resource for both purchasing equipment and gaining insights into best practices for training and gameplay.

15. Metro Sports Inc. (Metro Swim Shop)

• Website: metroswimshop.com
• Ownership type: Private
• Headquarters: Long Hill, New Jersey, United States (USA)
• Employee distribution: United States (USA) 100%
• Founded year: 1977
• Headcount: 51-200
• LinkedIn: metro-sports-inc-metro-swim-shop-

Metro Sports Inc., operating as Metro Swim Shop, is a retail company based in Long Hill, New Jersey, specializing in swimwear and swim gear. Established in 1977, the company has built a reputation for providing high-quality products tailored for swimmers and athletes. Their extensive product range includes championship suits, swim essentials, and personal care items, catering to both individual consumers and organizations. Metro Swim Shop operates primarily through its online store, complemented by physical locations, allowing them to reach a broad audience. The company focuses on delivering quality swim-related products, making it a notable player in the swim equipment market.

16. Brave New World Surf and Snow, Inc

• Website: bravesurf.com
• Ownership type: Private
• Headquarters: Point Pleasant Beach, New Jersey, United States (USA)
• Employee distribution: United States (USA) 100%
• Founded year: 1974
• Headcount: 51-200
• LinkedIn: brave-new-world-surf-and-snow-inc

Brave New World Surf and Snow, Inc. is a private retail company based in Point Pleasant Beach, New Jersey, specializing in surf, skate, and snow sports products. Established in 1974, the company has built a reputation for providing quality gear and apparel to customers who are passionate about these activities. With a workforce of approximately 51-200 employees, Brave New World operates multiple retail locations and offers a range of products, including surfboards, snowboards, and clothing for both men and women. Their long history in the industry reflects a commitment to meeting the needs of their community and adapting to the evolving demands of sports enthusiasts. The company has not reported any recent funding, indicating a stable operational model focused on retail sales.

17. Ramsey Outdoor Stores, Inc.

• Website: ramseyoutdoor.com
• Ownership type: Private
• Headquarters: Roxbury Township, New Jersey, United States (USA)
• Employee distribution: United States (USA) 100%
• Founded year: 1953
• Headcount: 51-200
• LinkedIn: ramsey-outdoor-stores-inc-

Ramsey Outdoor Stores, Inc. is an outdoor retail company based in Roxbury Township, New Jersey, founded in 1953. The company caters to outdoor enthusiasts and families by providing a wide array of products designed for activities such as camping, hiking, fishing, and climbing. Their offerings include quality gear and apparel that enhance outdoor experiences, making them a go-to destination for those who enjoy the great outdoors. Customers can shop conveniently through their online platform or visit their physical store locations in New Jersey. With a dedicated team of approximately 44 employees, Ramsey Outdoor focuses on delivering exceptional service and a curated selection of outdoor products, ensuring that they meet the needs of their clientele effectively.

18. The Abs Company

• Website: theabscompany.com
• Ownership type: Private
• Headquarters: Chester, New Jersey, United States (USA)
• Employee distribution: United States (USA) 100%
• Founded year: 2006
• Headcount: 11-50
• LinkedIn: the-abs-company

The Abs Company, founded in 2006 and based in Chester, New Jersey, specializes in the design and manufacture of fitness equipment aimed at enhancing abdominal and glute workouts. With a workforce of 11-50 employees, the company has carved out a niche in the fitness industry by offering unique workout machines and accessories tailored for both home users and commercial fitness facilities. Their product lineup includes well-known items like the Ab Coaster and various HIIT training systems. The Abs Company prides itself on innovation, holding 49 patents that reflect their commitment to developing effective fitness solutions. They also provide design and installation services, further supporting their clients in creating optimal workout environments. Their reach extends to 68 countries, showcasing their global footprint and relevance in the fitness equipment market.

19. Evo9x

• Website: evo9x.com
• Ownership type: Private
• Headquarters: Edison, New Jersey, United States (USA)
• Employee distribution: United States (USA) 68%, Pakistan 32%
• Founded year: 2009
• Headcount: 11-50
• LinkedIn: evo-9x

Evo9x, founded in 2009 and based in Edison, New Jersey, is a custom sports apparel manufacturer that specializes in high-quality sublimated uniforms for a variety of sports. The company serves sports teams, schools, and organizations, providing tailored solutions that enhance team identity and performance. With a workforce of 11-50 employees, Evo9x emphasizes quality and customization, ensuring that each uniform meets the specific needs of its clients. Their product range includes uniforms for baseball, football, basketball, wrestling, lacrosse, and even esports, showcasing their adaptability to different sports. Evo9x prides itself on a fast turnaround time of 7-10 business days and offers no minimums or setup fees, making it accessible for teams of all sizes. The company operates primarily in the USA, with a portion of its workforce based in Pakistan, indicating a blend of local and international resources. Customer feedback highlights their strong service orientation and commitment to quality, further solidifying their position in the sports apparel market.

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