Real estate marketing companies in Virginia deliver much-needed support to real estate professionals aiming to efficiently connect with buyers and sellers. This sector is defined by its use of technology and creativity to showcase properties through high-quality visuals, compelling content, and tailored marketing strategies. Companies in this space offer a range of services, from property listing syndication to social media marketing. As the demand for sophisticated online marketing grows, these firms are shifting priorities, embracing innovative tools like virtual tours and big data analytics to enhance visibility and assist agents in standing out in a crowded market.

The companies listed here vary in size, with employee numbers from 11 to over 5,500, reflecting their scale and scope within the market. Commonly headquartered in locations like Chantilly and Alexandria, most of these firms were established in the late 1990s or early 2000s. They specialize in a wide range of areas, including residential sales, marketing services for agents, and comprehensive property management solutions. This mix demonstrates how these firms adapt to the evolving needs of real estate professionals while maintaining a focus on customer satisfaction and effective communication.

Read on to explore the top real estate marketing companies in Virginia.

Top 19 Real Estate Marketing Companies in Virginia

1. Homes.com

• Website: homes.com
• Ownership type: Corporate
• Headquarters: Richmond, Virginia, United States (USA)
• Employee distribution: United States (USA) 99%
• Latest funding: $156.0M, April 2021
• Founded year: 1997
• Headcount: 501-1000
• LinkedIn: homes-com

Homes.com, based in Richmond, Virginia, is a corporate entity that has been active in the real estate sector since its founding in 1997. The company operates as a real estate portal, offering a range of marketing and media services tailored for real estate professionals and consumers alike. Homes.com provides tools for property listing syndication, lead generation, and brand advertising, facilitating connections between agents and potential buyers. Their platform serves as a resource for consumers searching for homes, while also equipping real estate professionals with the necessary tools to enhance their marketing efforts. The company has a workforce of approximately 817 employees, predominantly located in the United States. In April 2021, Homes.com secured $156 million in funding, which underscores their commitment to growth and innovation in the real estate marketing space.

2. Chantel Ray Real Estate

• Website: chantelray.com
• Ownership type: Private
• Headquarters: Virginia Beach, Virginia, United States (USA)
• Founded year: 2005
• Headcount: 51-200
• LinkedIn: chantel-ray-real-estate-team

Chantel Ray Real Estate, founded in 2005 and based in Virginia Beach, Virginia, is a private real estate agency that specializes in buying and selling homes. With a workforce of approximately 129 employees, the company operates in over 20 states, providing comprehensive services that extend beyond traditional real estate transactions. They offer interior design services and coaching, aiming to enhance the overall customer experience. The firm is known for its innovative marketing strategies, spending significant resources to ensure properties receive maximum exposure. Their commitment to customer satisfaction is evident through unique guarantees, such as selling a home for free if the buyer does not love it within 90 days. Additionally, Chantel Ray Real Estate actively engages with the community, donating a portion of profits to charities chosen by clients. This blend of marketing prowess and community involvement positions them as a relevant player in the real estate industry.

3. HomeVisit

• Website: homevisit.com
• Ownership type: Corporate
• Headquarters: Chantilly, Virginia, United States (USA)
• Employee distribution: United States (USA) 100%
• Latest funding: $6.5M, October 2022
• Founded year: 1998
• Headcount: 51-200
• LinkedIn: breakaway-holdings-llc-dba-homevisit

HomeVisit, based in Chantilly, Virginia, is a real estate marketing service that has been serving the industry since 1998. The company specializes in providing integrated marketing solutions tailored for real estate agents and brokers. Their offerings include high-quality photography, immersive 3D tours, floor plan renderings, and print materials designed to enhance property listings. HomeVisit has successfully completed over 360,000 listings and boasts impressive metrics, such as over 90 million virtual tour views. The company is powered by Urbanimmersive, a recognized provider of multiple listing technology in North America. In October 2022, HomeVisit secured funding amounting to over $6.5 million, indicating investor confidence in their business model and growth potential. Their focus on customer satisfaction is evident through numerous positive client testimonials, highlighting their efficiency and quality of service.

4. Samson Properties

• Website: joinsamson.com
• Ownership type: Private
• Headquarters: Chantilly, Virginia, United States (USA)
• Founded year: 1989
• Headcount: 1001-5000
• LinkedIn: samson-properties

Samson Properties, founded in 1989 and based in Chantilly, Virginia, is a private real estate brokerage that operates with a strong focus on agent empowerment. With over 5,500 REALTORS® and 37 offices across multiple states, including Virginia, Maryland, and Florida, the company has established itself as a significant player in the real estate market. Samson Properties offers a unique 100% commission structure, allowing agents to retain their earnings while providing them with extensive support. This includes access to an in-house print center, lead generation tools, and a suite of technology services designed to enhance marketing efforts. The firm prides itself on its agent-friendly culture and offers various educational programs, coaching, and concierge services to help agents thrive in a competitive environment. Their innovative approach and commitment to agent success have made them a notable brokerage in the mid-Atlantic region and beyond.

5. McWilliams|Ballard

• Website: mcwb.com
• Ownership type: Private
• Headquarters: Alexandria, Virginia, United States (USA)
• Employee distribution: United States (USA) 100%
• Founded year: 1996
• Headcount: 51-200
• LinkedIn: mcwilliamsballard

McWilliams|Ballard is a real estate agency based in Alexandria, Virginia, specializing in the marketing and sales of residential properties. Established in 1996, the company has carved out a niche in new home communities, multifamily leasing, and residential resales. They provide a full spectrum of services, from market research and project management to branding and sales execution. With a team of over 80 professionals, McWilliams|Ballard has marketed more than 400 communities and facilitated the sale of over 50,000 homes across 13 states. Their approach combines deep market knowledge with creative solutions, making them a trusted partner for developers and builders in the real estate sector.

6. The Mayhood Company

• Website: mayhoodcompany.com
• Ownership type: Private
• Headquarters: Mclean, Virginia, United States (USA)
• Employee distribution: United States (USA) 100%
• Founded year: 1983
• Headcount: 11-50
• LinkedIn: the-mayhood-company

The Mayhood Company, based in McLean, Virginia, is a private real estate marketing firm that has been active since 1983. Specializing in the marketing and sales of residential properties, particularly in the Washington DC Metropolitan Area, the company has developed a reputation for its expertise in market research, sales strategy implementation, and design consulting. With a team of experienced professionals, The Mayhood Company collaborates closely with developers and builders to optimize project sales. They have successfully managed over 215 projects, averaging 130 units each, and have facilitated the sale of more than 30,000 residences. Their services span the entire marketing process, including architectural input, branding, and sales management, ensuring that each project is tailored to meet the needs of its target market. The firm’s commitment to understanding consumer preferences and market dynamics has allowed them to navigate various real estate cycles effectively.

7. Keeping Current Matters

• Website: keepingcurrentmatters.com
• Ownership type: Private
• Headquarters: Richmond, Virginia, United States (USA)
• Employee distribution: United States (USA) 100%
• Founded year: 2007
• Headcount: 51-200
• LinkedIn: keepingcurrentmatters

Keeping Current Matters (KCM) is a private real estate marketing service based in Richmond, Virginia, founded in 2007. With a team of approximately 65 employees, KCM focuses on equipping real estate agents with insights and tools that enhance their business operations. The company provides a range of services, including daily content updates, market reports, and customizable marketing materials. These resources are designed to help agents effectively communicate with clients and navigate the complexities of the housing market. KCM's primary clientele consists of real estate agents who seek to improve their marketing strategies and client engagement. Their innovative tools, such as social media graphics and an email newsletter builder, allow agents to maintain a strong presence in the market. KCM has established itself as a trusted partner for agents looking to grow their business and adapt to changing market conditions.

8. National Realty

• Website: northernva.com
• Ownership type: Family Owned
• Headquarters: Reston, Virginia, United States (USA)
• Employee distribution: United States (USA) 100%
• Founded year: 2002
• Headcount: 51-200
• LinkedIn: nationalrealty

National Realty, based in Reston, Virginia, is a family-owned real estate agency established in 2002. The company specializes in the buying, selling, and renting of residential properties, catering to a clientele that includes home buyers, sellers, and renters. National Realty offers a range of services designed to facilitate the real estate process, such as home valuations, tailored marketing strategies, and home staging. Their agents are well-versed in the local market dynamics, providing clients with insights and support throughout their real estate transactions. The firm emphasizes the importance of modern marketing techniques, utilizing social media, professional photography, and virtual tours to enhance property visibility. National Realty's commitment to customer service and effective marketing makes it a notable player in the real estate sector.

9. Dwellus

• Website: dwellus.com
• Ownership type: Private
• Headquarters: Mclean, Virginia, United States (USA)
• Employee distribution: United States (USA) 100%
• Founded year: 2012
• Headcount: 11-50
• LinkedIn: dwellus

Dwellus, founded in 2012 and based in McLean, Virginia, is a real estate agency that specializes in buying and selling residential properties, as well as managing short-term rentals. With a team of 18 dedicated professionals, Dwellus prides itself on its innovative marketing strategies and a collaborative approach to real estate. Their services extend beyond traditional real estate transactions, incorporating home staging, professional photography, and advanced marketing techniques such as drone videography and immersive 3D property tours. Dwellus is also affiliated with REAL Broker, which enhances their market reach and resources. The company actively engages in community initiatives, having raised significant funds for various charities, which underscores their commitment to social responsibility. This combination of innovative marketing and community involvement positions Dwellus as a noteworthy player in the real estate industry.

10. CENTURY 21 New Millennium

• Website: c21nm.com
• Ownership type: Private
• Headquarters: Alexandria, Virginia, United States (USA)
• Employee distribution: United States (USA) 98%, Other 2%
• Founded year: 1998
• Headcount: 1001-5000
• LinkedIn: c21nm

CENTURY 21 New Millennium is a private real estate agency founded in 1998, headquartered in Alexandria, Virginia. The company specializes in providing a wide range of services for buying, selling, and renting properties across the D.C., Maryland, and Virginia regions. With a workforce of over 1,100 employees, they leverage local market knowledge and the global reach of the CENTURY 21 brand to deliver exceptional service to clients. The agency is particularly noted for its focus on military and corporate relocations, catering to a unique segment of the market. Their marketing strategies include a comprehensive platform that supports both traditional home sales and the management of distressed properties through their REO division. This division works closely with banks and asset managers to market and sell at-risk properties, showcasing their capability in handling complex real estate transactions. CENTURY 21 New Millennium has been recognized for its high standards of customer service, contributing to its reputation as a top workplace in the Greater Washington area.

11. Liz Moore & Associates

• Website: lizmoore.com
• Ownership type: Private
• Headquarters: Newport News, Virginia, United States (USA)
• Employee distribution: United States (USA) 100%
• Founded year: 2003
• Headcount: 51-200
• LinkedIn: liz-moore-%26-associates

Liz Moore & Associates is a real estate agency based in Newport News, Virginia, founded in 2003. The company specializes in providing a wide range of services for clients looking to buy, sell, or rent properties. With a team of dedicated professionals, they offer personalized guidance throughout the real estate transaction process. Their website features various tools and resources, such as mortgage calculators, market education, and eBooks, aimed at empowering clients with knowledge. The agency operates multiple locations across Virginia, enhancing their reach and service capabilities. They have built a reputation for client satisfaction, as evidenced by numerous positive reviews and testimonials. Liz Moore & Associates also emphasizes community involvement and education, further solidifying their role in the local real estate market.

12. Nest Realty

• Website: nestrealty.com
• Ownership type: Family Owned
• Headquarters: Charlottesville, Virginia, United States (USA)
• Employee distribution: United States (USA) 99%, Other 1%
• Founded year: 2008
• Headcount: 11-50
• LinkedIn: nest-real-estate-group

Nest Realty, founded in 2008 and based in Charlottesville, Virginia, is a family-owned real estate brokerage that specializes in residential, farm, and estate properties. The company operates in multiple locations across the United States, including Asheville, Fredericksburg, and Greensboro, among others. Nest Realty prides itself on its commitment to building relationships with clients, offering expert guidance and personalized support throughout the real estate transaction process. Their approach combines a team of experienced agents with innovative technology to provide clients with market data and insights, ensuring informed decisions. Nest Realty's focus on customer satisfaction and community engagement positions it as a notable player in the real estate marketing sector.

13. the Real Estate Group LLC

• Website: treg.com
• Ownership type: Private
• Headquarters: Chesapeake, Virginia, United States (USA)
• Employee distribution: United States (USA) 100%
• Founded year: 2003
• Headcount: 51-200
• LinkedIn: the-real-estate-group-llc.

The Real Estate Group LLC, founded in 2003, is a private real estate agency based in Chesapeake, Virginia. With a workforce of approximately 363 employees, the company specializes in the buying, selling, and management of residential properties in the Hampton Roads region of Virginia and parts of North Carolina. Their service portfolio includes property management, relocation assistance, and mortgage services, catering primarily to consumers seeking residential real estate solutions. The company has established a strong presence in the local market, providing tailored services that address the unique needs of their clients. Their commitment to customer satisfaction is reflected in their high ratings and positive reviews, indicating a focus on quality service and client relationships. The Real Estate Group LLC operates without reported external funding, relying on its operational capabilities and market expertise to drive growth and maintain relevance in the competitive real estate sector.

14. Realty Connect

• Website: realtyconnect.com
• Ownership type: Private
• Headquarters: Reston, Virginia, United States (USA)
• Employee distribution: United States (USA) 100%
• Founded year: 2010
• Headcount: 201-500
• LinkedIn: realty-connect

Realty Connect, founded in 2010 and based in Reston, Virginia, is a private real estate service provider that specializes in supporting real estate agents across the United States. The company offers a platform that allows agents to maintain their licenses while generating referral income, which is particularly beneficial for those who may be inactive or looking for alternative income streams. Realty Connect provides comprehensive training, marketing support, and various tools to enhance agents' success in the real estate market. Their services are designed to help agents thrive, regardless of their experience level, and they have established a network that spans all 50 states. The company has garnered positive feedback from agents for its user-friendly processes and effective support systems, positioning itself as a valuable resource in the real estate industry.

15. McEnearney Associates

• Website: mcenearney.com
• Ownership type: Private
• Headquarters: Alexandria, Virginia, United States (USA)
• Founded year: 1980
• Headcount: 201-500
• LinkedIn: mcenearney-associates

McEnearney Associates is a private real estate agency based in Alexandria, Virginia, serving the Washington metro area since 1980. With a workforce of over 500 employees, the company operates multiple offices and has built a reputation for its comprehensive real estate services. These services include buyer and seller representation, property management, and relocation assistance. McEnearney Associates prides itself on its deep understanding of local markets, which is supported by a network of more than 380 associates. The firm has also established a global connection through its affiliation with a network of 500 market-leading real estate firms, allowing it to facilitate transactions on an international scale. Their commitment to client education is evident in their provision of resources like market reports and buyer's guides, which help clients navigate the complexities of real estate transactions.

16. McLean Faulconer Inc.

• Website: mcleanfaulconer.com
• Ownership type: Private
• Headquarters: Charlottesville, Virginia, United States (USA)
• Employee distribution: United States (USA) 100%
• Founded year: 1980
• Headcount: 11-50
• LinkedIn: mclean-faulconer-inc.

McLean Faulconer Inc. is a real estate brokerage based in Charlottesville, Virginia, specializing in residential, commercial, and farm properties throughout Central Virginia. Founded in 1980 by Stephen McLean and Jim Faulconer, the company has built a reputation for its deep local knowledge and commitment to client satisfaction. With a team of experienced agents who are well-versed in the intricacies of the local market, McLean Faulconer provides comprehensive services for both buyers and sellers. Their marketing strategies are tailored to individual properties, employing a mix of traditional print advertising and modern digital techniques, including social media outreach and aerial videography. This blend of approaches allows them to effectively showcase properties and connect with potential buyers. The firm has successfully facilitated numerous transactions over the decades, establishing itself as a trusted resource for those navigating the real estate market in Central Virginia.

17. Berkshire Hathaway HomeServices PenFed Realty

• Website: penfedrealty.com
• Ownership type: Private
• Headquarters: Alexandria, Virginia, United States (USA)
• Employee distribution: United States (USA) 100%
• Founded year: 2006
• Headcount: 1001-5000
• LinkedIn: berkshire-hathaway-homeservices-penfed-realty

Berkshire Hathaway HomeServices PenFed Realty is a private real estate agency based in Alexandria, Virginia, established in 2006. The company specializes in providing services for buying, selling, and renting properties, catering to a wide range of clients looking for assistance in navigating the real estate market. With over 20 years of experience, they have closed more than 13,000 transactions in 2023 alone, showcasing their operational strength and market presence. The firm prides itself on its commitment to integrity, innovation, and improvement, which are core values that guide their business practices. They are recognized as the largest independently-owned brokerage within the Berkshire Hathaway HomeServices Network, further solidifying their reputation in the industry. Their website also highlights a focus on accessibility, ensuring that their services are available to a broad audience, including those with disabilities.

18. Small & Associates Real Estate

• Website: smallrealestate.com
• Ownership type: Private
• Headquarters: Richmond, Virginia, United States (USA)
• Employee distribution: United States (USA) 100%
• Founded year: 1982
• Headcount: 11-50
• LinkedIn: small-and-associates

Small & Associates Real Estate, based in Richmond, Virginia, has been a significant player in the real estate market since its founding in 1982. The company focuses on both residential and commercial real estate, offering a range of services that include assisting clients in buying and selling properties. Their expertise is particularly strong in the central Richmond area, where they have developed a deep understanding of local neighborhoods and market dynamics. The firm prides itself on providing personalized service, ensuring that each client receives tailored guidance throughout their real estate transactions. They utilize modern marketing techniques, such as virtual tours and a Matterport Archive, to enhance property visibility and engagement. Furthermore, their affiliation with Leverage Global Partners allows them to tap into a global network, enhancing their marketing reach and effectiveness. This strategic positioning underscores their commitment to adapting to the evolving real estate landscape.

19. Samson Properties

• Website: samsonproperties.net
• Ownership type: Private
• Headquarters: Chantilly, Virginia, United States (USA)
• Employee distribution: United States (USA) 99%
• Founded year: 2001
• Headcount: 5001-10000
• LinkedIn: samson-properties

Samson Properties, founded in 2001 and headquartered in Chantilly, Virginia, operates as a private real estate brokerage. The firm has grown to include over 5,500 agents across multiple states, including Virginia, Maryland, Washington D.C., West Virginia, Pennsylvania, and Delaware. Known for its agent-friendly culture, Samson Properties offers a 100% commission structure, allowing agents to build their own brand while receiving comprehensive support. The company also provides property management and title services through its affiliated brands, enhancing its service offerings. With a strong focus on community engagement, exemplified by their 'Samson Cares' initiative, the company actively participates in philanthropic efforts, further solidifying its reputation in the industry. Samson Properties has been recognized for its performance, ranking as the largest independent brokerage in the DC Metro area and the seventh largest in the nation, showcasing its significant market presence.

Real Estate Marketing Insights: Key Companies in Virginia

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