Michigan's outdoor apparel companies operate within a competitive landscape, catering to a range of adventurous spirits by providing specialized clothing, footwear, and accessories. This industry highlights the shifting preferences towards sustainable and high-performance gear, responding to outdoor enthusiasts’ growing demands for functionality and safety in their attire. With innovation driving product development, companies focus on eco-friendly materials and technology. As more people prioritize outdoor activities, this market is expected to experience consistent growth, shaping procurement and design in the years to come. Additionally, establishments in Michigan are revitalizing the essence of local craftsmanship with an emphasis on quality.

This listing features a variety of outdoor apparel companies in Michigan, showcasing firms ranging from small, family-owned businesses to larger corporations. The companies, established between the 1940s and 2012, are located across various cities, including Madison Heights, Rockford, and Ann Arbor. They specialize in products from everyday wear to specialized outdoor gear, reflecting the evolving needs of different market segments. Sizes vary significantly, employing anywhere from a handful to thousands, making each company unique in its approach and offerings within the outdoor apparel sector.

Continue reading to discover the top outdoor apparel companies in Michigan.

Top 19 Outdoor Apparel Companies in Michigan

1. Moosejaw Mountaineering

• Website: moosejaw.com
• Ownership type: Corporate
• Headquarters: Madison Heights, Michigan, United States (USA)
• Employee distribution: United States (USA) 100%
• Latest funding: February 2023
• Founded year: 1992
• Headcount: 201-500
• LinkedIn: moosejaw-mountaineering

Moosejaw Mountaineering, based in Madison Heights, Michigan, is an outdoor retail company that specializes in providing a wide array of outdoor gear and apparel. Founded in 1992, Moosejaw has built a reputation for serving outdoor enthusiasts and families alike, offering products that cater to various activities including camping, hiking, cycling, and snow sports. The company primarily operates through its e-commerce platform, allowing customers to conveniently shop for quality gear online. Moosejaw is known for its engaging marketing strategies and customer-centric services, such as gear rentals and expert advice, which enhance the shopping experience. The company has also formed partnerships with notable brands like Patagonia and The North Face, further establishing its presence in the outdoor apparel industry. As of February 2023, there has been no reported funding, indicating a stable operational model without reliance on external investment.

2. Merrell

• Website: merrell.com
• Ownership type: Private
• Headquarters: Rockford, Michigan, United States (USA)
• Employee distribution: United States (USA) 62%, Australia 11%, United Kingdom (UK) 5%, Other 22%
• Founded year: 1981
• Headcount: 201-500
• LinkedIn: merrell

Merrell, based in Rockford, Michigan, is a private company that has been a significant player in the outdoor footwear and apparel industry since its inception in 1981. The company specializes in products designed for hiking, trail running, and casual wear, catering to a wide audience that includes both dedicated outdoor enthusiasts and everyday users. Merrell's offerings include a variety of footwear options such as boots, sneakers, and sandals, as well as a selection of clothing and accessories. The brand is known for its emphasis on quality and durability, which resonates with consumers seeking reliable gear for their outdoor adventures. With a workforce of approximately 485 employees, Merrell operates primarily in the United States, but it also has a presence in markets like Australia and the UK, showcasing its international appeal. The company has not reported any recent funding, indicating a stable operational model that relies on its established market position.

3. Landsharks

• Website: shoptheshark.com
• Ownership type: Private
• Headquarters: Saugatuck, Michigan, United States (USA)
• Employee distribution: United States (USA) 100%
• Founded year: 1989
• Headcount: 1-10
• LinkedIn: landsharks

Landsharks Outfitters, based in Saugatuck, Michigan, has been a staple in the outdoor retail industry since its founding in 1989. The company specializes in providing a wide range of clothing, footwear, and accessories tailored for outdoor activities. With a strong emphasis on comfort and durability, Landsharks caters to outdoor enthusiasts looking for reliable gear for various activities, from hiking to water sports. The store not only serves local customers but also offers online shopping, making their products accessible to a broader audience. Their commitment to customer service and community involvement further enhances their reputation in the outdoor apparel sector. Landsharks has built a loyal customer base by handpicking quality items that reflect the needs of outdoor adventurers, ensuring that they are well-equipped for their excursions.

4. Bivouac Ann Arbor

• Website: bivouacannarbor.com
• Ownership type: Private
• Headquarters: Ann Arbor, Michigan, United States (USA)
• Employee distribution: United States (USA) 100%
• Founded year: 1971
• Headcount: 11-50
• LinkedIn: bivouac-ann-arbor

Bivouac Ann Arbor is a privately owned retail store located in Ann Arbor, Michigan, specializing in outdoor and lifestyle apparel and gear. Established in 1971 by Ed Davidson, the company has transitioned from its original focus on army surplus to a curated selection of clothing and equipment for outdoor activities. Bivouac caters to a wide audience, offering products for men, women, and children, and emphasizes quality and customer service through its experienced staff. The store provides both in-store and online shopping options, including same-day delivery and curbside pickup, reflecting its adaptability to modern retail trends. Bivouac features a variety of well-known brands such as Patagonia, The North Face, and Arc'teryx, which further solidifies its position in the outdoor apparel market. With over 50 employees, Bivouac remains a significant player in the local retail scene, celebrating over five decades of service to the community.

5. The Clothing Company

• Website: myclothingco.com
• Ownership type: Private
• Headquarters: Charlevoix, Michigan, United States (USA)
• Founded year: 1975
• Headcount: 11-50
• LinkedIn: the-clothing-company-charlevoix

The Clothing Company, based in Charlevoix, Michigan, has been a staple in the outdoor and lifestyle apparel market since its founding in 1975. This family-owned business has evolved through three generations, maintaining a strong connection to the local community and the outdoor lifestyle that defines the region. The company offers a range of products, including clothing designed for outdoor activities, and prides itself on quality goods and exceptional customer service. They also provide alterations and gift services, which further enhance their customer experience. The Clothing Company is dedicated to meeting the needs of outdoor enthusiasts and those seeking lifestyle apparel, making it a relevant player in the industry.

6. Chaco

• Website: chacos.com
• Ownership type: Private
• Headquarters: Rockford, Michigan, United States (USA)
• Employee distribution: United States (USA) 100%
• Founded year: 1989
• Headcount: 51-200
• LinkedIn: chacos

Chaco, founded in 1989 and based in Rockford, Michigan, is a private company that specializes in outdoor footwear and gear. The brand is particularly known for its sandals, clogs, and custom gear designed for outdoor enthusiasts. Chaco operates primarily as a retailer, selling directly to consumers through their online platform. The company has carved out a niche in the outdoor footwear market, emphasizing comfort, durability, and performance in their products. They also offer a unique repair service called ReChaco, which allows customers to send in their worn sandals for repairs, promoting sustainability and reducing waste. This initiative not only extends the life of their products but also resonates with environmentally conscious consumers. Chaco's focus on quality and customer service has fostered a loyal following among outdoor adventurers.

7. Stormy Kromer

• Website: stormykromer.com
• Ownership type: Private
• Headquarters: Ironwood, Michigan, United States (USA)
• Employee distribution: United States (USA) 100%
• Founded year: 1903
• Headcount: 51-200
• LinkedIn: stormy-kromer-mercantile

Stormy Kromer, based in Ironwood, Michigan, is a private clothing retailer that specializes in outdoor apparel and accessories. Established in 1903, the company has built a reputation for producing high-quality caps, jackets, and vests that cater to outdoor enthusiasts, farmers, hunters, and ranchers. Their products are designed to withstand the rigors of outdoor activities, emphasizing durability and functionality. Stormy Kromer is committed to American manufacturing, with most of its products made in the U.S. This dedication to local production not only supports the domestic economy but also appeals to consumers who prioritize quality and ethical sourcing. The company offers a direct shopping experience through its website, enhancing customer engagement and accessibility. Stormy Kromer also fosters a sense of community among its customers by sharing stories and experiences related to outdoor adventures, further solidifying its position in the outdoor apparel industry.

8. Down Wind Sports

• Website: shopdownwindsports.com
• Ownership type: Private
• Headquarters: Houghton, Michigan, United States (USA)
• Employee distribution: United States (USA) 100%
• Founded year: 1976
• Headcount: 11-50
• LinkedIn: down-wind-sports

Down Wind Sports, based in Houghton, Michigan, is a private outdoor sports retailer established in 1976. The company specializes in providing a comprehensive range of equipment and services tailored for biking, hiking, camping, climbing, and winter sports. With a dedicated team of 11-50 employees, Down Wind Sports caters to outdoor enthusiasts by offering both retail sales and rental services, ensuring that customers have access to quality gear for their adventures. Their online platform allows for easy navigation and purchasing, making it convenient for customers to find the products they need. The company also engages with the community through events and a blog, further solidifying its role in the outdoor sports industry.

9. Dunham's Sports

• Website: dunhamssports.com
• Ownership type: Private
• Headquarters: Troy, Michigan, United States (USA)
• Employee distribution: United States (USA) 100%
• Founded year: 1937
• Headcount: 1001-5000
• LinkedIn: dunham%27s-sports

Dunham's Sports, founded in 1937 and based in Troy, Michigan, operates as a private sporting goods retailer. With a workforce of over 2,300 employees, the company has established itself as a significant player in the sporting goods market. Dunham's Sports provides a wide array of products that cater to sports, outdoor activities, and fitness. Their offerings include apparel, footwear, and specialized equipment tailored for various sports and outdoor pursuits. The company operates both physical stores and an online platform, allowing customers to conveniently shop for their needs. Dunham's Sports is committed to providing quality products for outdoor enthusiasts, making it a relevant player in the outdoor apparel segment.

10. Deus Ex Machina Italy

• Website: eu.deuscustoms.com
• Ownership type: Private
• Headquarters: Milan, Michigan, United States (USA)
• Employee distribution: Italy 85%, United States (USA) 8%, Netherlands 8%
• Founded year: 2012
• Headcount: 51-200
• LinkedIn: deus-ex-machina-italy

Deus Ex Machina Italy, founded in 2012, operates as a private clothing retailer based in Milan, Michigan. The company focuses on lifestyle apparel and accessories, catering primarily to outdoor enthusiasts. Their product lineup includes a variety of clothing items for both men and women, as well as accessories that complement an active lifestyle. Notably, they also offer custom surfboards, which highlights their engagement with surf culture and outdoor sports. With a workforce of around 40 employees, the company has established a presence in the outdoor apparel market, particularly in Europe, where a significant portion of their operations is based. Their commitment to stylish and functional outdoor gear positions them as a relevant player in this sector.

11. Jay's Sporting Goods, Inc.

• Website: jayssportinggoods.com
• Ownership type: Family Owned
• Headquarters: Clare, Michigan, United States (USA)
• Employee distribution: United States (USA) 100%
• Founded year: 1971
• Headcount: 201-500
• LinkedIn: jay%27s-sporting-goods---gaylord

Jay's Sporting Goods, Inc., founded in 1971, is a family-owned retail company based in Clare, Michigan. With a workforce of approximately 69 employees, the company operates two large retail locations in Michigan, each spanning 90,000 square feet. Jay's Sporting Goods specializes in a wide array of outdoor sporting goods, including archery, firearms, fishing gear, and camping equipment. Their commitment to serving outdoor enthusiasts is evident in their extensive product range, which includes a dedicated section for outdoor apparel. The company prides itself on providing quality gear that enhances outdoor experiences, supported by knowledgeable staff who are passionate about the outdoors. Jay's also offers both in-store and online shopping options, making their products accessible to a broader audience. Over the years, they have built a reputation for excellent customer service and community involvement, solidifying their position in the outdoor retail industry.

12. Boyne Country Sports

• Website: boynecountrysports.com
• Ownership type: Private
• Headquarters: Petoskey, Michigan, United States (USA)
• Employee distribution: United States (USA) 100%
• Founded year: 1972
• Headcount: 51-200
• LinkedIn: boyne-country-sports

Boyne Country Sports, founded in 1972 and based in Petoskey, Michigan, operates as a private sporting goods retailer. With a workforce of approximately 73 employees, the company has established itself as a go-to destination for outdoor enthusiasts and families. Boyne Country Sports offers a comprehensive selection of equipment and apparel tailored for skiing, snowboarding, golfing, and water sports. Their commitment to quality products is evident in their extensive inventory, which caters to various skill levels and preferences. The company operates multiple retail locations and maintains an online store, ensuring convenience for customers. Boyne Country Sports also engages in community initiatives, such as their 'Junior Has A Fit' program, which promotes youth involvement in outdoor sports. This multifaceted approach positions them as a relevant player in the outdoor apparel industry.

13. Momo Design

• Website: momodesign.com
• Ownership type: Private
• Headquarters: Milan, Michigan, United States (USA)
• Employee distribution: Italy 59%, Hong Kong S.A.R 21%, Russia 21%
• Founded year: 1981
• Headcount: 11-50
• LinkedIn: momo-design

Momo Design, founded in 1981 and based in Milan, Michigan, is a private retail brand that specializes in fashion and accessories. The company has carved out a niche in the market by offering a wide array of products that cater to outdoor enthusiasts, including motorcycle gear, ski equipment, and stylish bags. Their offerings extend to clothing designed for both urban and outdoor settings, appealing to consumers who value both functionality and aesthetics. Momo Design operates primarily through its online store, allowing them to reach a global audience. The company has a significant presence in Italy, Hong Kong, and Russia, indicating a broad market appeal. Despite not having reported any recent funding, Momo Design continues to innovate and collaborate with other brands, such as Cannondale, to enhance their product offerings.

14. Sun & Snow Sports

• Website: sunandsnow.com
• Ownership type: Private
• Headquarters: Plymouth, Michigan, United States (USA)
• Employee distribution: United States (USA) 100%
• Founded year: 1971
• Headcount: 11-50
• LinkedIn: sun-%26-snow-sports

Sun & Snow Sports, based in Plymouth, Michigan, has been a prominent retail company since its founding in 1971. Specializing in outdoor sports equipment and apparel, the company offers a wide array of products tailored for skiing, snowboarding, and swimming. Their inventory includes clothing, accessories, and gear necessary for these activities, catering to both casual participants and serious enthusiasts. In addition to retail, Sun & Snow Sports provides valuable services such as bootfitting and equipment rentals, ensuring customers receive expert assistance and quality gear. Their commitment to the outdoor sports community is further demonstrated through events and programs that engage local teams and clubs, reinforcing their role as a key player in the outdoor apparel industry.

15. Franks Great Outdoors

• Website: franksgreatoutdoors.com
• Ownership type: Private
• Headquarters: Linwood, Michigan, United States (USA)
• Founded year: 1945
• Headcount: 11-50
• LinkedIn: franks-great-outdoors

Franks Great Outdoors, based in Linwood, Michigan, has been serving outdoor enthusiasts since its founding in 1945. This private company operates as a retail store that specializes in a wide array of products tailored for fishing, hunting, and camping. Their extensive inventory includes not only fishing gear and hunting equipment but also a comprehensive selection of outdoor apparel for men, women, and children. The company prides itself on providing quality products that enhance outdoor experiences, making it a go-to destination for those passionate about outdoor activities. Franks Great Outdoors has built a reputation for knowledgeable staff and a commitment to customer service, further solidifying its role in the outdoor retail industry.

16. D&R Sports Center, Inc.

• Website: dandrsports.com
• Ownership type: Family Owned
• Headquarters: Kalamazoo, Michigan, United States (USA)
• Employee distribution: United States (USA) 100%
• Founded year: 1982
• Headcount: 51-200
• LinkedIn: d%26r-sports-center-inc-

D&R Sports Center, Inc., established in 1982, is a family-owned outdoor sporting goods retailer based in Kalamazoo, Michigan. The company specializes in providing a wide range of products tailored for outdoor enthusiasts, including fishing gear, hunting equipment, and boating supplies. With a strong emphasis on customer service, D&R Sports Center has built a reputation for quality and expertise in the outdoor industry. The founder, Randy VanDam, is a former State Champion Bass Angler, and his family's legacy in fishing adds credibility to the business. The store features a physical location and an online shopping platform, allowing customers to access their extensive inventory of outdoor apparel and gear. D&R Sports Center has expanded its offerings over the years, including a significant increase in their tackle selection and the addition of an archery shooting lane, further solidifying their role in the outdoor apparel market.

17. Kroll International, LLC

• Website: krollcorp.com
• Ownership type: Private
• Headquarters: Shelby Township, Michigan, United States (USA)
• Employee distribution: United States (USA) 91%, India 4%, Philippines 4%
• Founded year: 1983
• Headcount: 51-200
• LinkedIn: kroll-international-inc

Kroll International, LLC, founded in 1983 and based in Shelby Township, Michigan, operates as a retail company that specializes in tactical and outdoor gear. The company offers a wide array of products, including clothing, firearms, and accessories tailored for law enforcement, military, and outdoor enthusiasts. Kroll serves both business-to-business (B2B) and business-to-consumer (B2C) markets, providing high-quality gear designed to meet the specific needs of its customers. Their extensive catalog includes tactical clothing, survival gear, and outdoor equipment, positioning them as a notable player in the tactical and outdoor gear industry. Kroll's operations are primarily based in the United States, with a small percentage of employees located in India and the Philippines, reflecting a focused domestic market strategy.

18. Harry's Army Surplus, INC.

• Website: harrysarmysurplus.net
• Ownership type: Private
• Headquarters: Dearborn, Michigan, United States (USA)
• Founded year: 1950
• Headcount: 11-50
• LinkedIn: harry%27s-army-surplus-inc.

Harry's Army Surplus, INC., founded in 1950 and based in Dearborn, Michigan, is a retail establishment that specializes in military surplus and outdoor gear. The company caters to a variety of customers, including military personnel, outdoor enthusiasts, and emergency services. Their extensive inventory includes uniforms, tactical gear, camping supplies, and survival equipment, making them a go-to source for those in need of reliable outdoor apparel and gear. Operating primarily through their online store, Harry's Army Surplus provides easy access to their products, ensuring that customers can find what they need for their outdoor adventures. The company has built a reputation for quality and service in the military and outdoor sectors, reflecting their commitment to meeting the needs of their clientele.

19. Runners Athletic Company

• Website: runnersathleticcompany.com
• Ownership type: Private
• Headquarters: Saginaw, Michigan, United States (USA)
• Employee distribution: United States (USA) 100%
• Founded year: 2002
• Headcount: 11-50
• LinkedIn: runners-performance

Runners Athletic Company, founded in 2002 and based in Saginaw, Michigan, is a retail store dedicated to providing quality running and walking gear. With a team of 11 to 50 employees, the company caters primarily to individuals seeking performance-enhancing athletic gear. Their product offerings include a variety of footwear, apparel, and accessories tailored specifically for runners and walkers. The company also engages with the local community through events and clubs, promoting fitness and active lifestyles. Their website features a range of products from well-known brands, indicating a commitment to quality and customer satisfaction.

Outdoor Apparel Insights: Key Companies in Michigan

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