Outdoor advertising companies in Michigan are integral players in the marketing landscape. These firms primarily offer billboards, digital displays, and various signage solutions, enhancing brand visibility for businesses of all sizes. As consumer behavior shifts towards digital, companies are innovating by merging traditional and digital formats for more impactful campaigns. The outdoor advertising industry is embracing technology, such as data analytics, to understand audiences better and tailor offerings. Notable trends include increased demand for eco-friendly materials and dynamic content that adapts to changing consumer preferences, indicating a progressive evolution within the sector.

This list features outdoor advertising firms from across Michigan, including well-established names and nimble startups. The companies vary widely in size, from family-owned operations with fewer than 50 employees to larger enterprises employing hundreds. Founded as early as 1969, many specialize in unique niches, creating everything from traditional billboards to cutting-edge digital displays. Each company brings something distinctive to the table, reflecting the state's vibrant advertising scene.

Continue reading to explore the top outdoor advertising companies in Michigan.

Top 19 Outdoor Advertising Companies in Michigan

1. Adams Outdoor

• Website: adamsoutdoor.com
• Ownership type: Private Equity
• Headquarters: Lansing, Michigan, United States (USA)
• Employee distribution: United States (USA) 100%
• Latest funding: September 2021
• Founded year: 1983
• Headcount: 201-500
• LinkedIn: adams-outdoor-advertising

Adams Outdoor Advertising, based in Lansing, Michigan, is an advertising agency that specializes in outdoor advertising solutions, particularly billboards and digital media. Established in 1983, the company has built a reputation for helping businesses enhance their visibility and reach through effective advertising strategies. By combining outdoor advertising with online media, Adams Outdoor aims to engage clients' target audiences more effectively. The company operates in several markets across the United States, including Michigan, North Carolina, and Pennsylvania, providing a wide array of advertising options tailored to local demographics. Their approach leverages big data to gain insights into consumer behavior, allowing for more targeted and impactful advertising campaigns. With a workforce of approximately 410 employees, Adams Outdoor continues to adapt to the evolving advertising landscape, ensuring their clients remain competitive in a fast-paced market.

2. International Outdoor Inc. (Metro Detroit Billboard Advertising)

• Website: internationaloutdoor.com
• Ownership type: Family Owned
• Headquarters: Farmington Hills, Michigan, United States (USA)
• Employee distribution: United States (USA) 83%, Nigeria 17%
• Founded year: 1997
• Headcount: 11-50
• LinkedIn: international-outdoor-inc

International Outdoor Inc., based in Farmington Hills, Michigan, is a family-owned advertising agency that specializes in outdoor advertising, particularly billboard advertising. Founded in 1997, the company has grown from a handful of static billboards to a robust operation featuring over 100 billboard faces, including both static and digital options. They serve a variety of clients, from local businesses to national franchises, providing tailored advertising solutions and managing comprehensive advertising campaigns. The company prides itself on its creative approach and commitment to client satisfaction, ensuring that their clients effectively reach their target audiences. Additionally, International Outdoor is dedicated to supporting the local economy and community, often using their digital billboards to promote local causes at no charge. This community focus, combined with their extensive experience in the outdoor advertising sector, positions them as a relevant player in the industry.

3. Igp

• Website: igp.it
• Ownership type: Private
• Headquarters: Milan, Michigan, United States (USA)
• Employee distribution: Italy 100%
• Founded year: 1999
• Headcount: 201-500
• LinkedIn: clear-channel-italia

Igp S.p.A., based in Milan, Italy, is an advertising agency that specializes in out-of-home (OOH) advertising. Established in 1999, the company has grown to employ approximately 296 individuals, focusing on providing a range of services that include both traditional and digital advertising formats. Igp is dedicated to enhancing brand visibility through creative projects and strategic advertising solutions tailored for urban environments. They boast a significant portfolio, featuring over 30,000 advertising faces and more than 800 digital screens in key cities such as Rome, Milan, and Naples. Their innovative offerings include custom brand solutions, mural advertising, and bike-sharing initiatives, which allow brands to engage with consumers in unique ways. Igp's commitment to sustainability and effective advertising strategies positions them as a noteworthy player in the outdoor advertising industry.

4. Exomedia

• Website: exomedia.it
• Ownership type: Private
• Headquarters: Milan, Michigan, United States (USA)
• Employee distribution: Italy 100%
• Founded year: 2004
• Headcount: 11-50
• LinkedIn: exomedia

Exomedia Srl, founded in 2004 and based in Milan, Michigan, is a private advertising agency that specializes in innovative communication strategies and media solutions. The company operates primarily in Italy, focusing on digital out-of-home advertising and retail media. Exomedia offers a variety of products, including DIGICITY, which features a network of LCD screens in strategic locations, and RETAIL MEDIA, which targets consumers in shopping centers across the country. Their CIVIC initiative aims to revitalize traditional newsstands by transforming them into community hubs that provide information and host events. Additionally, Exomedia is involved with UPTV, a channel that reaches millions of Italians daily. The company prides itself on its data-driven approach, utilizing advanced analytics to enhance advertising effectiveness and audience engagement.

5. BigSigns.com

• Website: bigsigns.com
• Ownership type: Private
• Headquarters: Grand Haven, Michigan, United States (USA)
• Employee distribution: United States (USA) 100%
• Founded year: 2006
• Headcount: 11-50
• LinkedIn: bigsigns.com

BigSigns.com, founded in 2006 and based in Grand Haven, Michigan, is a private signage company with a workforce of 11-50 employees. The firm specializes in providing a wide array of branding and graphic solutions, particularly for sports, events, and retail environments. Their extensive product line includes stadium graphics, wall graphics, event backdrops, and various types of signage that enhance visibility and branding for schools, sports teams, and businesses. BigSigns.com operates mainly through direct inquiries and custom orders, allowing them to cater specifically to the unique needs of their clients. Their focus on outdoor advertising solutions positions them as a relevant player in the industry, particularly for organizations looking to amplify their brand presence in outdoor settings.

6. Signarama Troy | Metro Detroit

• Website: michigansignshops.com
• Ownership type: Private
• Headquarters: Troy, Michigan, United States (USA)
• Employee distribution: United States (USA) 100%
• Founded year: 1998
• Headcount: 51-200
• LinkedIn: signarama-troy-metro-detroit

Signarama Troy | Metro Detroit is a privately owned signage company based in Troy, Michigan, founded in 1998. The company specializes in a wide range of signage solutions, including indoor and outdoor signs, banners, and vehicle graphics. They cater to businesses, organizations, and individuals, providing custom design and installation services tailored to meet specific client needs. With a team of approximately 22 employees, Signarama Troy has built a solid reputation in the Metro Detroit area, emphasizing quality and customer satisfaction. Their portfolio showcases various projects, highlighting their capability in producing effective branding and advertising solutions. The company operates under the larger Signarama franchise, which has a global presence, further enhancing its credibility in the signage industry.

7. Britten, Inc.

• Website: britteninc.com
• Ownership type: Corporate
• Headquarters: Traverse City, Michigan, United States (USA)
• Employee distribution: United States (USA) 100%
• Latest funding: August 2021
• Founded year: 1985
• Headcount: 201-500
• LinkedIn: britteninc

Britten, Inc., founded in 1985 and based in Traverse City, Michigan, is a branding solutions provider that specializes in custom fabrication and marketing materials. With a workforce of approximately 191 employees, the company has built a reputation for delivering high-quality products that enhance brand visibility. Britten offers a wide array of products, including banners, display hardware, and event marketing solutions, catering primarily to businesses and organizations. Their extensive experience of over 39 years in the industry has allowed them to develop innovative solutions that meet the specific needs of their clients. Notably, Britten's services extend to outdoor advertising through mobile billboards and large-format prints, making them a relevant player in this space. Their commitment to quality and customer satisfaction is evident in their impressive portfolio, which showcases over 600,000 completed projects across various sectors.

8. PRS Mediagroup

• Website: prsmediagroup.it
• Ownership type: Private
• Headquarters: Milan, Michigan, United States (USA)
• Employee distribution: Italy 100%
• Founded year: 1969
• Headcount: 11-50
• LinkedIn: prsmediagroup

PRS Mediagroup, founded in 1969 and based in Milan, Italy, is a private advertising agency that specializes in the sale of advertising spaces across multiple media platforms. With a workforce of approximately 49 employees, the company has built a reputation over its more than 40 years of operation. PRS Mediagroup offers tailored advertising solutions that help businesses connect with their target audiences effectively. Their services span television, radio, print, digital platforms, and notably, outdoor advertising. The company emphasizes a media mix designed to maximize brand visibility and impact. They have developed a comprehensive system that integrates traditional and digital media, allowing for effective cross-media advertising strategies. PRS Mediagroup is recognized for its reliability and expertise in the advertising market, making it a key player in the industry.

9. Vizcom

• Website: vizcomprints.com
• Ownership type: Private
• Headquarters: Grand Rapids, Michigan, United States (USA)
• Founded year: 2008
• Headcount: 11-50
• LinkedIn: vizcom-media

Vizcom, founded in 2008 and based in Grand Rapids, Michigan, is a private printing company that specializes in grand format printing and exhibit solutions. With a team of 27 employees, Vizcom focuses on producing high-quality visual marketing materials, including banners, signs, and portable displays. Their offerings cater primarily to businesses and organizations that require impactful visual communication. The company prides itself on its customer service and project management capabilities, ensuring effective delivery of services. Vizcom's state-of-the-art equipment allows them to create vibrant, photographic-quality images on various materials, making them a notable player in the outdoor advertising space. They emphasize durability in their products, particularly for outdoor applications, which is crucial for maintaining visibility and effectiveness in advertising campaigns.

10. eSigns.com

• Website: esigns.com
• Ownership type: Private
• Headquarters: Brighton, Michigan, United States (USA)
• Founded year: 2008
• Headcount: 51-200
• LinkedIn: esigns-com

eSigns.com, founded in 2008 and based in Brighton, Michigan, is a private company that specializes in custom signage solutions. The firm offers a wide array of products, including vinyl banners, yard signs, decals, and magnetic signs, catering to both businesses and individual consumers. Their online platform allows customers to easily design and order signage, streamlining the process for various applications. eSigns.com has established itself as a reliable source for outdoor advertising materials, providing tools that help clients effectively communicate their messages. The company has not reported any funding, indicating a self-sustained growth model since its inception.

11. GH Imaging

• Website: ghimaging.com
• Ownership type: Private
• Headquarters: Muskegon, Michigan, United States (USA)
• Employee distribution: United States (USA) 78%, India 11%, Iran 11%
• Founded year: 1992
• Headcount: 51-200
• LinkedIn: gh-imaging

GH Imaging, founded in 1992 and based in Muskegon, Michigan, is a private printing company that specializes in large format digital printing services. With a workforce of approximately 326 employees, the company has established itself as a provider of high-quality promotional materials. Their product range includes banners, vehicle wraps, adhesive prints, and various signage solutions, catering to both businesses and individuals. GH Imaging emphasizes custom printing solutions and offers creative design assistance to enhance visibility for their clients. Their advanced printing technology allows for impressive production capabilities, including prints up to 16 feet wide and on rigid substrates up to 2 inches thick. The company has a significant presence in the outdoor advertising space through its products, which are often used for promotional displays, event signage, and branding efforts in outdoor environments.

12. ICON Sign Company

• Website: iconsigncompany.com
• Ownership type: Private
• Headquarters: Grand Rapids, Michigan, United States (USA)
• Employee distribution: United States (USA) 100%
• Founded year: 2001
• Headcount: 11-50
• LinkedIn: icon-sign-company

ICON Sign Company, based in Grand Rapids, Michigan, has been providing signage and display solutions since its founding in 2001. With a team of 11 to 50 employees, the company focuses on custom signage, wide format printing, and various display products. They cater to businesses and organizations looking to enhance their visibility through effective branding and marketing materials. ICON Sign Company manufactures and designs signage tailored to client needs, including outdoor products like banners, vehicle graphics, and monument signs. Their work often involves creative problem-solving and innovative design, ensuring that each project meets the specific requirements of their clients. They have built a reputation for quality and attention to detail, making them a notable player in the outdoor advertising sector.

13. Rockstar Digital, Inc.

• Website: rockstardisplays.com
• Ownership type: Private
• Headquarters: Sterling Heights, Michigan, United States (USA)
• Founded year: 2009
• Headcount: 1-10
• LinkedIn: rockstar-digital-inc

Rockstar Digital, Inc. is a private company based in Sterling Heights, Michigan, founded in 2009. The firm specializes in LED-based digital display solutions, catering primarily to businesses in the retail and service sectors. Their products are designed to enhance visibility and drive sales, with claims of increasing customer engagement significantly. The company emphasizes eco-friendliness, highlighting that their LED displays are long-lasting, recyclable, and can contribute to a reduced carbon footprint. Rockstar Digital's offerings are particularly relevant for businesses looking to modernize their advertising strategies with eye-catching, easily changeable content. They have garnered positive testimonials from clients who report substantial returns on investment following the installation of their displays.

14. Firebolt Group

• Website: firebolt-group.com
• Ownership type: Private
• Headquarters: Wixom, Michigan, United States (USA)
• Employee distribution: United States (USA) 70%, United Kingdom (UK) 22%, China 8%
• Founded year: 1989
• Headcount: 51-200
• LinkedIn: firebolt-group-inc

Firebolt Group, Inc. is a marketing agency and manufacturer based in Wixom, Michigan, established in 1989. The company specializes in creating physical marketing materials and solutions, including signage, displays, and promotional items. They cater to a wide array of clients, including well-known brands across various sectors, and operate on a global scale. Firebolt Group emphasizes innovative design and manufacturing, leveraging advanced technology to enhance brand visibility. Their services include point-of-sale materials, custom displays, and illuminated signage, which are crucial for engaging consumers in physical spaces. Firebolt also integrates AI technology to provide insights into customer behavior, further supporting their clients' marketing strategies. With a workforce of 76 employees, they maintain a significant presence in the United States, the United Kingdom, and China, showcasing their international reach and operational capabilities.

15. IdentiCom Sign Solutions | FacilityRX Services

• Website: identicomsigns.com
• Ownership type: Private
• Headquarters: Farmington Hills, Michigan, United States (USA)
• Employee distribution: United States (USA) 100%
• Founded year: 2009
• Headcount: 11-50
• LinkedIn: identicom-sign-solutions

IdentiCom Sign Solutions, founded in 2009 and based in Farmington Hills, Michigan, is a private company that specializes in signage solutions. They focus on the design, manufacturing, and installation of various signage products, catering primarily to businesses in the retail and food service sectors. Their services include project management, graphic design, and permit procurement, ensuring a comprehensive approach to signage needs. IdentiCom has worked with notable clients, providing tailored solutions that enhance brand visibility. Their expertise extends to both interior and exterior signage, including channel letters, monument signs, pylon signs, and digital signage. The company prides itself on its commitment to quality and customer satisfaction, having completed numerous projects for well-known brands across North America.

16. Addis Enterprises

• Website: aenow.com
• Ownership type: Private
• Headquarters: Lansing, Michigan, United States (USA)
• Employee distribution: United States (USA) 100%
• Founded year: 1998
• Headcount: 11-50
• LinkedIn: addis-enterprises

Addis Enterprises, based in Lansing, Michigan, is a design and marketing agency founded in 1998. With a team of 27 employees, the company provides a wide array of services, including branding, media production, online solutions, and graphic design. Their clientele ranges from small businesses to large organizations, all seeking to enhance their marketing strategies and brand identity. Addis Enterprises emphasizes collaboration and creativity in their approach, ensuring that they work closely with clients to achieve their goals. They have received recognition for their work, winning over 100 local and national awards across various categories, including outdoor advertising. Their service offerings include outdoor advertising, which they integrate into their print and graphic design services, showcasing their capability in this area. However, their broader focus on multiple marketing channels suggests that outdoor advertising is one of many services they provide rather than their primary focus.

17. Screen Works.

• Website: screenworks.graphics
• Ownership type: Private
• Headquarters: Novi, Michigan, United States (USA)
• Employee distribution: United States (USA) 100%
• Founded year: 1983
• Headcount: 11-50
• LinkedIn: screen-works-inc-

Screen Works, based in Novi, Michigan, has been crafting customized signage solutions since 1983. With a team of 17 employees, the company focuses on delivering high-quality products tailored to the needs of businesses in retail, corporate, and hospitality sectors. Their offerings include a wide range of signage types, such as digital signs, banners, and custom graphics. Screen Works prides itself on expert craftsmanship and innovative design, aiming to enhance brand visibility and communication for its clients. The company has built a reputation for its attention to detail and customer-centric approach, ensuring that each project meets the specific requirements of its clients. While they have not reported any funding, their long-standing presence in the industry reflects their commitment to quality and service.

18. SignArt, Inc.

• Website: signartinc.com
• Ownership type: Private
• Headquarters: Kalamazoo, Michigan, United States (USA)
• Employee distribution: United States (USA) 100%
• Founded year: 1971
• Headcount: 51-200
• LinkedIn: signart-inc-

SignArt, Inc. is a private signage company based in Kalamazoo, Michigan, founded in 1971. With a workforce of around 21 employees, the company has carved out a niche in custom sign solutions tailored for various sectors, including retail, education, and healthcare. Their offerings range from custom sign design to digital advertising and maintenance services, all aimed at enhancing brand visibility for their clients. SignArt prides itself on its commitment to quality and customer service, ensuring that each project aligns with the client's branding needs. They also emphasize sustainability through their SignSmart Certified products, which aim to reduce environmental impact. The company has a strong focus on project management, guiding clients through the complexities of signage regulations and installation processes, making them a reliable partner for businesses looking to elevate their outdoor advertising efforts.

19. MRA mobile experiential

• Website: gomra.com
• Ownership type: Private
• Headquarters: Madison Heights, Michigan, United States (USA)
• Employee distribution: United States (USA) 86%, Canada 14%
• Founded year: 1989
• Headcount: 51-200
• LinkedIn: mra-experiential-tours-%26-equipment

MRA Mobile Experiential, based in Madison Heights, Michigan, is a mobile marketing agency that has been operational since 1989. The company specializes in experiential marketing, providing custom trailers designed for product showcases and educational outreach. MRA focuses on enhancing marketing efforts for businesses and organizations by creating engaging experiences that resonate with audiences. Their services include mobile roadshows, B2B product showrooms, and educational outreach initiatives, utilizing custom exhibition trailers to extend messages and foster brand loyalty. MRA operates tours across North America, showcasing their clients' products and services in a way that encourages direct interaction and engagement. With a workforce of around 70 employees, MRA is well-positioned to cater to a variety of marketing needs, emphasizing the importance of customer interaction in their strategies.

Outdoor Advertising Insights: Key Companies in Michigan

Want to Find More Outdoor Advertising Companies?

With Inven you'll also get to know the company's:

• Detailed Ownership: Who owns the company? Is it a public or private company? What is the ownership structure?
• Contact data: Who are the founders and CEO's? What are their emails and phone numbers?
• Financials: How do these companies perform financially? What are their revenues and profit margins?

...and a lot more!