Arizona hosts a thriving market research sector dedicated to offering organizations strategic insights into their consumers and competition. Companies here range from small consultancies to larger firms, providing services such as data analysis, survey design, and customer experience research. The industry's evolution is closely tied to advancements in technology, allowing for more sophisticated data collection and analysis techniques. Notably, the integration of artificial intelligence and big data analytics is driving efficiency and expanding research capabilities. As businesses increasingly rely on data-driven decision-making, Arizona’s market research companies are poised to play a pivotal role in shaping market strategies.


The featured companies in this list reflect Arizona's versatility in the market research field, with firm sizes ranging from small teams to those employing hundreds. Strategically located across cities like Phoenix, Tempe, and Scottsdale, most firms have data-driven specializations, including consumer insights and analytics, public opinion research, and healthcare market intelligence. Established between the 1980s and recent years, these companies combine decades of industry knowledge with modern methodological approaches, offering clients valuable insights tailored to their unique needs and sectors.


Continue reading to discover the top market research companies in Arizona.


Top 19 Market Research Companies in Arizona


1. Ironwood Insights Group, LLC

  • Website: ironwoodinsights.com
  • Ownership type: Private
  • Headquarters: Chandler, Arizona, United States (USA)
  • Employee distribution: United States (USA) 95%, Costa Rica 5%
  • Founded year: 2017
  • Headcount: 51-200
  • LinkedIn: ironwoodinsightsgroupllc

Ironwood Insights Group, LLC, based in Chandler, Arizona, is a market research firm founded in 2017. With a team of approximately 134 employees, the company focuses on delivering tailored research solutions that include research design, data collection, and analytics. Ironwood's clients range from businesses to organizations that rely on accurate insights to guide strategic decisions. The firm employs a variety of methodologies, such as surveys and focus groups, to gather data. They also operate call centers across multiple states, ensuring compliance with industry standards while collecting data. Ironwood has made strides in expanding its qualitative research offerings and has recently acquired other research entities to enhance its capabilities. Their commitment to quality and client satisfaction positions them as a relevant player in the market research industry.


2. WestGroup Research

  • Website: westgroupresearch.com
  • Ownership type: Private
  • Headquarters: Phoenix, Arizona, United States (USA)
  • Employee distribution: United States (USA) 90%, Brazil 10%
  • Founded year: 1959
  • Headcount: 51-200
  • LinkedIn: westgroup-research

WestGroup Research, based in Phoenix, Arizona, is a market research company that has been operational since 1959. With a team of approximately 61 employees, the firm specializes in providing comprehensive research and consulting services tailored to meet the needs of various clients. Their offerings include data collection, customer experience studies, and advanced analytics, aimed at helping organizations make informed decisions. WestGroup Research has built a reputation for delivering quality insights, serving a clientele that spans businesses, government entities, and non-profit organizations. The company prides itself on its commitment to integrity and transparency, ensuring that clients receive reliable data and actionable insights. Their extensive experience in the industry allows them to navigate complex research challenges effectively, making them a trusted partner for organizations looking to enhance their decision-making processes.


3. Behavior Research Center, INC.


Behavior Research Center, INC. is a market research firm based in Phoenix, Arizona, specializing in public opinion research and consulting services. Established in 1981, the company has built a reputation for delivering insightful data collection, analysis, and strategic planning services. With a focus on understanding consumer behavior and public policy, they assist businesses and organizations in making informed decisions. Their offerings include custom full-service research, audience development, strategic planning, and citizen surveys. The firm is also known for producing the Rocky Mountain Poll, a respected source of public opinion data. Their extensive experience, spanning over five decades, equips them to provide clients with clear and actionable information tailored to their specific needs.


4. O'Neil Associates


O'Neil Associates is a market research firm based in Tempe, Arizona, established in 1980. The company specializes in public opinion research, surveys, and focus groups, providing essential insights that assist businesses and organizations in understanding public sentiment. With a team of 11-50 employees, O'Neil Associates has built a reputation for delivering data-driven research that informs strategic decisions. Their long history in the industry suggests a wealth of experience and a commitment to helping clients navigate complex market dynamics. The firm focuses on gathering and analyzing public opinion, which is vital for organizations looking to align their strategies with consumer perspectives.


5. The Alexander Group

  • Website: alexandergroup.com
  • Ownership type: Private
  • Headquarters: Scottsdale, Arizona, United States (USA)
  • Employee distribution: United States (USA) 94%, United Kingdom (UK) 5%, Other 1%
  • Founded year: 1985
  • Headcount: 51-200
  • LinkedIn: the-alexander-group

The Alexander Group, founded in 1985 and based in Scottsdale, Arizona, is a consulting firm that specializes in revenue growth management. With a workforce of approximately 326 employees, the firm provides a range of services including market research, sales compensation solutions, and go-to-market strategy consulting. Their expertise is aimed at helping businesses across various industries enhance sales productivity and optimize revenue operations. The company conducts extensive research, such as customer experience studies and sales compensation surveys, to deliver actionable insights that drive growth. Their focus on data-driven strategies positions them as a valuable partner for organizations looking to improve their market performance.


6. Satrix Solutions

  • Website: satrixsolutions.com
  • Ownership type: Private
  • Headquarters: Phoenix, Arizona, United States (USA)
  • Employee distribution: United States (USA) 100%
  • Founded year: 2008
  • Headcount: 11-50
  • LinkedIn: satrix-solutions-llc.

Satrix Solutions, founded in 2008 and based in Phoenix, Arizona, is a consulting firm that specializes in customer experience (CX) and employee engagement (EX) research. With a team of 11 to 50 employees, they focus on helping B2B organizations enhance their customer and employee experiences through structured feedback mechanisms. Their services include customer satisfaction surveys, Net Promoter Score surveys, employee engagement surveys, and customer churn analysis. Satrix Solutions prides itself on providing actionable insights and robust reporting, which are critical for businesses aiming to improve loyalty and reduce churn. They have established a reputation for exceptional client service and quantifiable results, often partnering with clients to ensure their feedback programs adhere to best practices. Their expertise in both quantitative and qualitative research methods allows them to deliver comprehensive insights that drive continuous improvement in customer and employee loyalty.


7. Beyond Feedback

  • Website: beyondfeedback.com
  • Ownership type: Private
  • Headquarters: Cave Creek, Arizona, United States (USA)
  • Employee distribution: United States (USA) 100%
  • Founded year: 2011
  • Headcount: 11-50
  • LinkedIn: beyond-feedback

Beyond Feedback, founded in 2011 and based in Cave Creek, Arizona, is a consulting firm that specializes in survey services for businesses and organizations. With a team of 24 employees, they focus on gathering insights through customer and workforce surveys. Their offerings include programs for new customers, customer experience, lost customers, employee engagement, and exit surveys. Beyond Feedback prides itself on customizing survey approaches to align with each client's unique culture and needs. They emphasize the importance of actionable insights, providing clients with detailed reports and recommendations to enhance business strategies. The company has been recognized for its performance, notably as a 2024 INC. 5000 winner, which highlights its growth and relevance in the market research industry. Beyond Feedback is also an active member of the Society for Human Resource Management and partners with The Baldrige Foundation, showcasing their commitment to performance excellence and industry standards.


8. The Analytical Group

  • Website: analyticalgroup.com
  • Ownership type: Private
  • Headquarters: Scottsdale, Arizona, United States (USA)
  • Employee distribution: United States (USA) 100%
  • Founded year: 1970
  • Headcount: 51-200
  • LinkedIn: the-analytical-group

The Analytical Group, Inc., based in Scottsdale, Arizona, has been a player in the marketing research industry since its inception in 1970. The company focuses on developing software solutions that assist businesses and organizations in data analysis and survey management. Their flagship products include WinCross, a crosstabulation software, and QueryWeb, which facilitates online surveys. Over the years, The Analytical Group has adapted its offerings to meet the evolving needs of its clients, providing services such as statistical analysis, data processing, and web surveys. Their clientele primarily consists of marketing researchers who rely on their software to efficiently conduct surveys and analyze data. The company has maintained a commitment to supporting its users, ensuring that they can maximize the utility of their products. With a workforce of around 21 employees, The Analytical Group continues to serve the marketing research community with a focus on high-performance software and consulting services.


9. Riester

  • Website: riester.com
  • Ownership type: Private
  • Headquarters: Phoenix, Arizona, United States (USA)
  • Employee distribution: United States (USA) 97%, Germany 3%
  • Founded year: 1989
  • Headcount: 51-200
  • LinkedIn: riester

Riester is a private advertising and marketing agency based in Phoenix, Arizona, founded in 1989. With a team of approximately 147 employees, the agency specializes in a variety of services, including marketing consulting, creative production, and digital marketing. A key aspect of Riester's approach is its commitment to research, utilizing both qualitative and quantitative methods to uncover insights that drive brand strategy and consumer engagement. The agency's research capabilities include in-depth interviews, focus groups, and customer journey mapping, which help clients navigate the complexities of modern marketing. Riester has worked with notable clients across various sectors, including healthcare and consumer goods, and has been recognized for its impactful campaigns. The agency also operates a joint venture, MetricsEdge, which focuses on data-driven marketing and analytics, further enhancing its research capabilities.


10. DashLX

  • Website: dashlx.com
  • Ownership type: Venture Capital
  • Headquarters: Flagstaff, Arizona, United States (USA)
  • Employee distribution: United States (USA) 100%
  • Latest funding: Seed, $2.5M, January 2023
  • Founded year: 2018
  • Headcount: 11-50
  • LinkedIn: pwrlab

DashLX is a data analytics firm based in Flagstaff, Arizona, founded in 2018. The company focuses on consumer engagement solutions, utilizing lived experience data to help businesses understand consumer behavior and preferences. By integrating data from wearable devices, DashLX provides insights that enable organizations to optimize their product offerings and improve customer engagement. Their client base includes various organizations looking to leverage data for strategic insights. Recently, DashLX secured $2.45 million in seed funding, which underscores their growth potential and commitment to innovation in the market research sector.


11. Darwin Research Group

  • Website: darwinresearch.com
  • Ownership type: Private
  • Headquarters: Scottsdale, Arizona, United States (USA)
  • Employee distribution: United States (USA) 100%
  • Founded year: 2008
  • Headcount: 11-50
  • LinkedIn: darwin-advisory-partners

Darwin Research Group, founded in 2008 and based in Scottsdale, Arizona, is a consulting firm that specializes in healthcare market intelligence. The company provides strategic insights and consulting services tailored for healthcare executives, including those from pharmaceutical and medical device manufacturers, integrated health systems, and investment firms. Their expertise lies in navigating the complexities of value-based care and healthcare delivery systems. Darwin Research Group is known for its in-depth customer profiles, which are developed through extensive interviews and research, offering clients a unique perspective on their target markets. The firm also engages in ongoing research initiatives and publishes insights that help clients understand the evolving healthcare landscape. With a team of around 33 employees, they maintain a strong focus on delivering actionable intelligence to their clients, ensuring that their work is relevant and impactful in the healthcare sector.


12. Newristics

  • Website: newristics.com
  • Ownership type: Private
  • Headquarters: Scottsdale, Arizona, United States (USA)
  • Employee distribution: United States (USA) 100%
  • Founded year: 2012
  • Headcount: 11-50
  • LinkedIn: newristics

Newristics is a consulting firm based in Scottsdale, Arizona, founded in 2012. The company specializes in optimizing messaging for pharmaceutical brands by leveraging behavioral science and artificial intelligence. With a team of 11 to 50 employees, Newristics focuses on enhancing marketing strategies through a combination of content creation, market research, and machine learning. Their primary clientele consists of pharmaceutical companies aiming to improve communication with healthcare professionals and patients. Newristics has developed proprietary tools such as the Choose Message Explorer and KRISTL AI Message Predictive Testing, which help clients refine their messaging and achieve better market performance. The firm has established a reputation for delivering measurable improvements in messaging effectiveness, with claims of a 100% success rate in enhancing messaging performance for their clients.


13. Zion & Zion

  • Website: zionandzion.com
  • Ownership type: Private
  • Headquarters: Tempe, Arizona, United States (USA)
  • Employee distribution: United States (USA) 84%, India 5%, China 5%, Other 5%
  • Founded year: 2002
  • Headcount: 51-200
  • LinkedIn: zion-%26-zion

Zion & Zion, founded in 2002 and based in Tempe, Arizona, operates as a marketing agency that provides a wide array of services, including brand strategy, public relations, and customer data platforms. With a workforce of approximately 93 employees, the company prides itself on its collaborative culture and a strong emphasis on research and analytics. Their in-house market research team, trained at Stanford University, focuses on understanding human behavior and decision-making processes, which informs their marketing strategies. Zion & Zion has worked with notable clients across various industries, including retail, healthcare, and technology, and has received recognition for its innovative approaches and effective campaigns. The agency's commitment to original research is evident in its published studies, which explore consumer perceptions and e-commerce user experiences, further solidifying its role in the market research industry.


14. The Carmel Group

  • Website: carmelgroup.com
  • Ownership type: Private
  • Headquarters: Scottsdale, Arizona, United States (USA)
  • Founded year: 1993
  • Headcount: 1-10
  • LinkedIn: the-carmel-group

The Carmel Group, founded in 1993 and based in Scottsdale, Arizona, is a consulting firm that specializes in the telecom, media, technology, and entertainment sectors. With nearly three decades of experience, the firm provides a range of services including consulting, competitive analysis, litigation support, and research. They have developed a reputation for delivering in-depth analyses and reports that help clients navigate complex industry challenges. Their work includes producing significant publications like the '2021 Fixed-Wireless and Hybrid Fiber-Wireless Report', which reflects their commitment to providing valuable insights into the broadband industry. The Carmel Group has worked with a variety of clients, from large corporations to smaller entities, showcasing their ability to cater to different needs within the industry. Their expertise is further demonstrated through their involvement in high-profile litigation cases and their participation in industry conferences, where they share knowledge and insights with peers and stakeholders.


15. Radix

  • Website: radix.com
  • Ownership type: Venture Capital
  • Headquarters: Scottsdale, Arizona, United States (USA)
  • Employee distribution: United States (USA) 92%, Kosovo 8%
  • Latest funding: Series A, $11.0M, April 2022
  • Founded year: 2015
  • Headcount: 51-200
  • LinkedIn: bi-radix

Radix, founded in 2015 and based in Scottsdale, Arizona, is a data analytics firm that specializes in multifamily housing solutions. The company offers a suite of products, including Benchmark, ProForma, and Research, designed to provide property owners, managers, and renters with access to real-time data and insights. These tools enable users to optimize property performance and make informed decisions. Radix has made a significant impact in the real estate sector by promoting transparency and accessibility of data, ensuring that all stakeholders can benefit from comprehensive market insights. The company has also received $11 million in Series A funding as of April 2022, indicating investor confidence in its business model and growth potential. With a workforce of around 134 employees, Radix continues to innovate and expand its offerings in the multifamily housing market.


16. ImportGenius.com

  • Website: importgenius.com
  • Ownership type: Corporate
  • Headquarters: Scottsdale, Arizona, United States (USA)
  • Employee distribution: United States (USA) 57%, Philippines 20%, Canada 9%, Other 14%
  • Latest funding: $33.1M, September 2021
  • Founded year: 2006
  • Headcount: 11-50
  • LinkedIn: importgenius-com

ImportGenius.com, founded in 2006 and based in Scottsdale, Arizona, is a corporate entity with a workforce of approximately 45 employees. The company specializes in data analytics, focusing on international trade data services. ImportGenius provides businesses with access to extensive trade data, allowing them to assess suppliers, track competitors, and perform market research. Their platform offers insights into shipping activities, revealing critical information about importers, exporters, and their supply chains. With a client base that includes over 10,000 businesses, ImportGenius plays a significant role in the import-export sector. The company has received $33.1 million in funding as of September 2021, indicating investor confidence in their business model and growth potential. Their services are essential for companies looking to navigate the complexities of global trade effectively.


17. InteliChek Automotive

  • Website: intelichek.com
  • Ownership type: Private
  • Headquarters: Chandler, Arizona, United States (USA)
  • Employee distribution: United States (USA) 80%, Philippines 20%
  • Founded year: 1997
  • Headcount: 51-200
  • LinkedIn: intelichek

InteliChek Automotive, founded in 1997 and based in Chandler, Arizona, is a private consulting firm that specializes in competitive pricing analysis for the automotive sector. With a team of around 15 employees, the company offers services designed to help automotive service providers understand their market position and enhance their service offerings. Their flagship service, MarketSweep+, provides monthly competitive pricing analysis reports, allowing clients to compare their prices against local competitors. Additionally, InteliChek conducts Performance Mystery Shops to evaluate customer interactions and service quality. The firm has established itself as a trusted partner for automotive businesses seeking to optimize their pricing strategies and improve customer engagement. InteliChek's commitment to delivering accurate and actionable data positions it as a valuable resource within the automotive market research space.


18. On Point

  • Website: onpointmrg.com
  • Ownership type: Private
  • Headquarters: Chandler, Arizona, United States (USA)
  • Employee distribution: United States (USA) 82%, South Africa 9%, Cote d'Ivoire (Ivory Coast) 9%
  • Founded year: 2016
  • Headcount: 51-200
  • LinkedIn: onpointmrg

On Point is a marketing agency based in Chandler, Arizona, founded in 2016. The company specializes in consumer engagement and data harvesting, offering a range of services that include data capture, lead nurturing, and market research. On Point operates primarily through live events and digital platforms, ensuring that they collect accurate and compliant consumer data. Their approach involves creating custom audiences and delivering targeted campaigns that resonate with both English and Hispanic markets. The company emphasizes the importance of real-time data collection and consumer interaction, which is crucial for effective market research. With a team of professionals guiding clients from campaign design to execution, On Point aims to provide actionable insights that help businesses connect with their target audiences effectively. They have established a scalable lead generation platform within sports and entertainment venues, further enhancing their capabilities in data collection and consumer engagement.


19. Clinical Outcomes Solutions


Clinical Outcomes Solutions (COS) is a consulting firm based in Tucson, Arizona, founded in 2013. The company specializes in clinical outcomes assessments and research, providing a range of services aimed at enhancing patient care through data-driven insights. COS assists pharmaceutical companies and organizations with COA measurement strategy, regulatory advice, and training. Their mission is to ensure compliance and optimize outcomes in drug development, making them a valuable partner in the healthcare sector. COS is recognized for its commitment to capturing the patient voice in research, which is crucial for informing drug development and improving patient care. The firm has built a reputation for its scientific contributions and is trusted by top pharmaceutical and biotechnology companies, clinicians, and policymakers. With a team of experienced researchers, COS is dedicated to advancing the science of patient outcomes and transforming clinical outcomes research into a powerful tool for improving patient lives.



Market Research Insights: Key Companies in Arizona


CompanyHeadquarterSizeFoundedOwnership
Ironwood Insights Group, LLCChandler, Arizona, United States (USA)51-2002017Private
WestGroup ResearchPhoenix, Arizona, United States (USA)51-2001959Private
Behavior Research Center, INC.Phoenix, Arizona, United States (USA)11-501981Private
O'Neil AssociatesTempe, Arizona, United States (USA)11-501980Private
The Alexander GroupScottsdale, Arizona, United States (USA)51-2001985Private
Satrix SolutionsPhoenix, Arizona, United States (USA)11-502008Private
Beyond FeedbackCave Creek, Arizona, United States (USA)11-502011Private
The Analytical GroupScottsdale, Arizona, United States (USA)51-2001970Private
RiesterPhoenix, Arizona, United States (USA)51-2001989Private
DashLXFlagstaff, Arizona, United States (USA)11-502018Venture Capital
Darwin Research GroupScottsdale, Arizona, United States (USA)11-502008Private
NewristicsScottsdale, Arizona, United States (USA)11-502012Private
Zion & ZionTempe, Arizona, United States (USA)51-2002002Private
The Carmel GroupScottsdale, Arizona, United States (USA)1-101993Private
RadixScottsdale, Arizona, United States (USA)51-2002015Venture Capital
ImportGenius.comScottsdale, Arizona, United States (USA)11-502006Corporate
InteliChek AutomotiveChandler, Arizona, United States (USA)51-2001997Private
On PointChandler, Arizona, United States (USA)51-2002016Private
Clinical Outcomes SolutionsTucson, Arizona, United States (USA)11-502013Corporate


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