Life insurance in Indiana serves as a crucial way for families and businesses to shield their financial future from unforeseen circumstances. The industry consists of independent agencies, corporate brokerages, and family-owned companies, all offering a range of solutions, from whole and term life insurance to long-term care products. Recent trends suggest an increasing emphasis on digital tools for policy management, reflecting a broader shift in consumer expectations. The use of technology is redefining customer service in this space, making the process of acquiring coverage more accessible while catering to a more informed clientele.

The list features 19 life insurance companies across Indiana, including both large firms and smaller family-owned agencies. They range in size, with workforce counts from as few as 1 to over 5,000 employees. Founded between 1939 and 2008, each company specializes in different areas, such as life, health, and disability insurance. Locations span from Evansville to Indianapolis, showcasing the state's vibrant insurance landscape and the strong community presence many agencies hold.

Continue reading to explore Indiana's top life insurance companies.

Top 19 Life Insurance Services Companies in Indiana

1. Ash Brokerage

• Website: ashbrokerage.com
• Ownership type: Corporate
• Headquarters: Fort Wayne, Indiana, United States (USA)
• Employee distribution: United States (USA) 100%
• Latest funding: May 2022
• Founded year: 1971
• Headcount: 201-500
• LinkedIn: ash-brokerage

Ash Brokerage, founded in 1971 and based in Fort Wayne, Indiana, operates as an insurance brokerage firm. The company specializes in a range of insurance solutions, including life insurance, retirement planning, disability insurance, and long-term care. Ash Brokerage primarily serves financial professionals such as advisors and wealth managers, equipping them with the necessary tools and resources to help secure their clients' financial futures. With a workforce of over 500 employees, the firm prides itself on its commitment to client service and innovative solutions. They represent more than 80 top-rated insurance carriers, allowing them to offer a wide array of products tailored to meet the unique needs of their clients. Ash Brokerage also emphasizes education and support, providing extensive resources like webinars, case studies, and a concept library to enhance the capabilities of financial professionals in the insurance market.

2. One Resource Group

• Website: orgcorp.com
• Ownership type: Private
• Headquarters: Roanoke, Indiana, United States (USA)
• Employee distribution: United States (USA) 100%
• Founded year: 2002
• Headcount: 51-200
• LinkedIn: one-resource-group

One Resource Group (ORG), founded in 2002 and based in Roanoke, Indiana, is an insurance agency that specializes in a range of insurance products, including life insurance, annuities, long-term care, and disability insurance. The company serves as a resource for independent insurance agents across the United States, providing them with the necessary tools, training, and support to enhance their business operations. ORG collaborates with over 120 carriers, giving agents access to a wide array of products to meet their clients' needs. The firm prides itself on its culture of teamwork and dedication to helping agents succeed, which is reflected in their commitment to agent support and development. With a workforce of approximately 87 employees, ORG has established a significant presence in the insurance market, focusing on transforming the lives of agents and their clients through comprehensive insurance solutions.

3. Steffey Insurance Agency

• Website: steffeyins.com
• Ownership type: Private
• Headquarters: Indianapolis, Indiana, United States (USA)
• Employee distribution: United States (USA) 100%
• Founded year: 1982
• Headcount: 11-50
• LinkedIn: steffeyins

Steffey Insurance Agency, established in 1982, is a private insurance agency based in Indianapolis, Indiana. With a workforce of 20 employees, the agency has built a reputation for providing a wide array of insurance products, including auto, homeowners, business, life, and health insurance. They serve both individual consumers and businesses, tailoring solutions to meet specific needs. Over the years, Steffey Insurance has expanded its operations across multiple states, ensuring comprehensive coverage and a strong focus on customer service. Their team consists of trusted insurance professionals who work closely with clients to deliver personalized solutions. The agency has developed relationships with numerous reputable insurance carriers, allowing them to offer a variety of options to their clients. Steffey Insurance Agency is licensed to operate in several states, enhancing their reach and ability to serve a broader clientele.

4. Schultheis Insurance Agency, Inc.

• Website: schultheis-ins.com
• Ownership type: Family Owned
• Headquarters: Evansville, Indiana, United States (USA)
• Employee distribution: United States (USA) 100%
• Founded year: 1944
• Headcount: 51-200
• LinkedIn: schultheis-insurance-agency-inc.

Schultheis Insurance Agency, Inc. is an independent insurance agency based in Evansville, Indiana. Founded in 1944, the agency has built a solid reputation for providing quality insurance products and exceptional customer service. With a team of over 60 professionals, Schultheis Insurance offers a wide array of insurance solutions, including life, auto, home, health, and business insurance. Their independent status allows them to partner with over 150 insurance providers, ensuring competitive rates and a variety of options for their clients. The agency is committed to community involvement and has received recognition for its contributions to the insurance industry, including awards from the Independent Insurance Agents of Indiana. Schultheis Insurance emphasizes the importance of building relationships with clients, ensuring that they receive personalized attention and support throughout their insurance journey.

5. InSource

• Website: insourcemg.com
• Ownership type: Family Owned
• Headquarters: Indianapolis, Indiana, United States (USA)
• Employee distribution: United States (USA) 100%
• Founded year: 1987
• Headcount: 51-200
• LinkedIn: insource-inc

InSource, founded in 1987 and based in Indianapolis, Indiana, is a family-owned financial services firm that specializes in insurance products, including life insurance, annuities, and long-term care solutions. The company operates as a brokerage general agency, representing several nationally recognized life insurance carriers. InSource's mission is to provide superior product and service support to financial professionals and institutions, fostering relationships built on trust and integrity. They offer extensive resources to financial advisors, including educational tools and sales support, which enhances their ability to navigate the complex insurance marketplace. Their commitment to service is reflected in their structured approach to client interactions and case management, ensuring that advisors receive timely and effective assistance. InSource also engages in community involvement, demonstrating a commitment to social responsibility alongside their business operations.

6. Washington National Insurance Company

• Website: washingtonnational.com
• Ownership type: Private
• Headquarters: Carmel, Indiana, United States (USA)
• Employee distribution: United States (USA) 94%, Puerto Rico 5%
• Founded year: 1911
• Headcount: 1001-5000
• LinkedIn: washington-national-insurance-company

Washington National Insurance Company, based in Carmel, Indiana, has been a significant player in the insurance industry since its inception in 1911. The company specializes in life and health insurance products, offering a range of supplemental health insurance options, including cancer and critical illness coverage, alongside universal life insurance solutions. With a workforce of approximately 423 employees, Washington National serves individuals, families, and businesses, aiming to protect them from financial hardships associated with health issues and loss of life. The company has established a strong reputation, evidenced by its A (Excellent) rating from A.M. Best, which underscores its financial strength and reliability. Over the years, Washington National has returned substantial premiums to its policyholders and has a history of paying out significant claims, reinforcing its commitment to customer service and support in times of need.

7. PMA USA (Performance Matters Associates, Inc.)

• Website: pmausainc.com
• Ownership type: Private
• Headquarters: Carmel, Indiana, United States (USA)
• Employee distribution: United States (USA) 99%, Other 1%
• Founded year: 1999
• Headcount: 501-1000
• LinkedIn: pma-usa

PMA USA (Performance Matters Associates, Inc.), founded in 1999 and based in Carmel, Indiana, is an insurance company that provides life and supplemental health insurance products primarily for middle-income Americans. The company is dedicated to helping families protect their health and financial well-being through various insurance solutions. PMA USA operates by empowering agents with the necessary resources and support to guide customers in choosing the right insurance coverage. The company emphasizes its commitment to customer service and community support, particularly in times of crisis, as evidenced by their proactive communication regarding natural disasters and the COVID-19 pandemic. PMA USA's operational model relies on independent agents, which allows for a personalized approach to insurance sales, catering to the specific needs of their clientele.

8. Butler Insurance Inc.

• Website: butlerinsurance.in
• Ownership type: Private
• Headquarters: Fishers, Indiana, United States (USA)
• Employee distribution: United States (USA) 100%
• Founded year: 1992
• Headcount: 1-10
• LinkedIn: butler-insurance-inc

Butler Insurance Inc., based in Fishers, Indiana, has been serving the insurance needs of individuals, families, and businesses since its founding in 1992. The agency specializes in a range of insurance products, including car, home, business, and life insurance. With a commitment to personalized service, Butler Insurance aims to help clients manage risks and protect their assets through tailored insurance solutions. The agency operates as an independent insurance agent, allowing it to represent multiple top-rated insurance companies, which enhances its ability to provide clients with a variety of options. The Butler family, led by Todd Butler, has built a reputation for responsiveness and customer care, fostering long-term relationships with clients in the greater Indianapolis area and beyond. The agency's focus on life insurance reflects its understanding of the financial challenges families face, particularly in times of loss, and it strives to offer solutions that meet those needs effectively.

9. Burns Insurance Agency

• Website: insurewithburns.com
• Ownership type: Private
• Headquarters: Indianapolis, Indiana, United States (USA)
• Employee distribution: United States (USA) 100%
• Founded year: 2008
• Headcount: 1-10
• LinkedIn: burns-insurance-agency

Burns Insurance Agency, established in 2008 and located in Indianapolis, Indiana, operates as an independent insurance agency. The agency provides a comprehensive array of personal and commercial insurance products, catering to both individual consumers and businesses. Their offerings include auto, homeowners, and life insurance, among others. The agency prides itself on its customer service, aiming to educate clients about their insurance options and assist them in selecting the most appropriate coverage. With a small team of around 16 employees, Burns Insurance Agency focuses on building strong relationships with clients, ensuring personalized service. They represent multiple insurance carriers, allowing them to offer various quotes and options to meet the unique needs of their clients. Their commitment to community engagement and education further underscores their role in the insurance industry, particularly within the Indianapolis area.

10. Kincaid Insurance Group, INC

• Website: kincaidins.com
• Ownership type: Family Owned
• Headquarters: Rockport, Indiana, United States (USA)
• Employee distribution: United States (USA) 100%
• Founded year: 1996
• Headcount: 11-50
• LinkedIn: kincaidinsurancegroupinc

Kincaid Insurance Group, INC, founded in 1996 and based in Rockport, Indiana, is a family-owned insurance agency that provides a wide range of insurance solutions. The company serves both individual consumers and businesses, offering products that include home, auto, life, and specialized trucking insurance. With a team of experienced agents, Kincaid Insurance Group aims to tailor insurance solutions to meet the unique needs of its clients. The agency has built a reputation for its personalized service and commitment to helping clients manage risks effectively. Over the years, Kincaid has expanded its reach beyond Indiana to serve customers in Kentucky, Illinois, Michigan, Tennessee, and Alabama, among other states. The company prides itself on its ability to find the right policy at the right price, leveraging relationships with multiple carriers to provide optimal coverage options. Kincaid Insurance Group has been operational for over two decades, indicating a stable presence in the insurance industry.

11. Schuetz Insurance Services

• Website: schuetzinsurance.com
• Ownership type: Corporate
• Headquarters: Indianapolis, Indiana, United States (USA)
• Latest funding: December 2024
• Founded year: 1943
• Headcount: 11-50
• LinkedIn: m-j-schuetz-insurance-services-inc-

Schuetz Insurance Services, based in Indianapolis, Indiana, has been a fixture in the insurance industry since its founding in 1943. With a team of 25 employees, the agency specializes in a wide array of insurance services, including business, personal, life, and health insurance. Their commitment to the greater Indianapolis area is evident in their tailored coverage solutions designed to meet the unique needs of both individual consumers and businesses. Over the years, Schuetz has built a reputation for its customer-focused approach, emphasizing strong relationships and personalized service. The agency's life insurance offerings include various products such as term, whole, and universal life insurance, alongside health insurance solutions. Their extensive experience and community involvement further solidify their position as a relevant player in the life insurance market.

12. McCarthy Insurance Group, Inc

• Website: mccarthyins.com
• Ownership type: Private
• Headquarters: Mishawaka, Indiana, United States (USA)
• Employee distribution: United States (USA) 78%, Ireland 22%
• Founded year: 1959
• Headcount: 11-50
• LinkedIn: mccarthy-insurance-group-inc

McCarthy Insurance Group, Inc. is an insurance agency based in Mishawaka, Indiana, with a history dating back to 1959. The company specializes in a variety of insurance products, including auto, home, business, and notably, life insurance. They serve both individual consumers and businesses, focusing on tailored solutions to manage risks and protect assets. With a commitment to personalized service and competitive pricing, McCarthy Insurance Group operates in Indiana and Michigan. Their team of professionals is dedicated to understanding clients' unique needs and guiding them through the insurance process. The agency represents multiple insurance carriers, which enhances their ability to offer affordable prices and customized options. Their life insurance offerings include various types of policies, ensuring that clients can find the right coverage for their needs. McCarthy Insurance Group has expanded its reach over the years, opening additional offices in Michigan, and continues to prioritize quality service and customer satisfaction.

13. McFie Insurance

• Website: mcfieinsurance.com
• Ownership type: Private
• Headquarters: Indianapolis, Indiana, United States (USA)
• Employee distribution: United States (USA) 100%
• Founded year: 2007
• Headcount: 1-10
• LinkedIn: life-benefits-inc-

McFie Insurance, based in Indianapolis, Indiana, is a private insurance agency founded in 2007. The company specializes in life insurance and financial planning services, providing a range of products that include term and whole life insurance. McFie Insurance also offers innovative financial strategies such as Infinite Banking and retirement income planning, aimed at helping individuals and families manage their wealth effectively. With a small team of dedicated professionals, the agency focuses on personalized service and education, ensuring clients understand their options and can make informed decisions about their financial futures. The firm operates across all 50 states, reflecting its commitment to accessibility and customer service in the life insurance market.

14. Bill C Brown Assoc

• Website: billcbrown.com
• Ownership type: Private
• Headquarters: Bloomington, Indiana, United States (USA)
• Employee distribution: United States (USA) 100%
• Founded year: 1958
• Headcount: 11-50
• LinkedIn: bill-c-brown-assoc

Bill C Brown Associates, based in Bloomington, Indiana, has been a trusted name in insurance and financial services since its founding in 1958. The agency specializes in life and health insurance, employee benefits, and wealth management strategies. With a dedicated team of professionals, they assist both individuals and businesses in navigating the complexities of insurance and financial planning. Bill C Brown Associates serves over 12,000 individual policyholders and more than 250 employer groups, showcasing their significant impact in the local market. Their commitment to client service is reflected in their high policy retention rate and numerous community involvement initiatives, such as supporting local charities and events. The agency is authorized to conduct life insurance business in Indiana and may be licensed in other states, further extending their reach in the insurance industry.

15. Masters Insurance

• Website: insurewithmasters.com
• Ownership type: Private
• Headquarters: Dunkirk, Indiana, United States (USA)
• Founded year: 1996
• Headcount: 11-50
• LinkedIn: masters-financial-network-llc

Masters Insurance, founded in 1996 and based in Dunkirk, Indiana, operates as an insurance agency and financial services provider. With a team of 27 employees, the company specializes in a variety of insurance products, including business, home, vehicle, and notably, life insurance. They cater to both individual consumers and businesses, focusing on risk management and financial security through tailored insurance solutions. Masters Insurance prides itself on personalized service, offering expert guidance to help clients navigate their insurance needs. Their commitment to customer support is evident in their accessibility, providing assistance even for claims with other insurance companies. Additionally, they extend their services to financial planning, helping clients make informed decisions about their financial futures. This multifaceted approach allows them to serve as a comprehensive resource for clients seeking both insurance and financial advice.

16. Hale and Associates

• Website: haleandassociates.net
• Ownership type: Private
• Headquarters: Indianapolis, Indiana, United States (USA)
• Founded year: 2007
• Headcount: 1-10
• LinkedIn: hale-and-associates

Hale and Associates, Inc. is a financial services organization based in Indianapolis, Indiana, founded in 2007. The company specializes in retirement planning and income solutions, offering a range of products including fixed annuities, life insurance, and long-term care insurance. Their primary focus is on assisting individuals, particularly seniors, in securing their financial futures through tailored financial strategies. Hale and Associates operates by providing consultations and educational resources, helping clients make informed decisions about their financial needs. They are affiliated with the Safe Money Places Agent Network, which emphasizes the importance of safe money strategies. The firm is led by Duke Hale, who has extensive experience in the financial sector, and they maintain a strong reputation with an A+ rating from the Better Business Bureau, reflecting their commitment to customer service and satisfaction.

17. Amstutz Insurance

• Website: amstutzinsurance.com
• Ownership type: Private
• Headquarters: Fort Wayne, Indiana, United States (USA)
• Employee distribution: United States (USA) 100%
• Founded year: 1939
• Headcount: 11-50
• LinkedIn: amstutz-insurance

Amstutz Insurance, Inc. is a private insurance agency based in Fort Wayne, Indiana, with a history dating back to 1939. The company operates multiple locations across Indiana and serves clients in Michigan, Ohio, and Florida. With a workforce of 11 to 50 employees, Amstutz Insurance specializes in a wide array of insurance products, including life insurance, auto, business, farm, home, and recreational vehicle insurance. Their independent agency model allows them to represent multiple top-rated insurance carriers, enabling them to provide clients with tailored coverage options and competitive pricing. The agency prides itself on delivering personalized service, leveraging over 350 years of combined insurance experience among its staff. This extensive expertise helps clients navigate the complexities of insurance, ensuring they find the right coverage to protect their families and assets.

18. Any Insurance - Insurance Companies Around USA

• Website: anyinsurance.co
• Ownership type: Private
• Headquarters: Elkhart, Indiana, United States (USA)
• Founded year: 2019
• Headcount: 1-10
• LinkedIn: any-insurance

Any Insurance - Insurance Companies Around USA is a private insurance agency based in Elkhart, Indiana, founded in 2019. The company specializes in a range of insurance products, including auto, homeowners, motorcycle, and life insurance. It serves both individual consumers and businesses, aiming to help clients manage risks and protect their assets through various insurance policies. The agency operates with a small team, which may limit its capacity to compete with larger, more established firms in the insurance sector. The company also provides a platform for users to discover and compare different insurance providers across the United States, enhancing consumer access to insurance options. Despite its offerings, the agency's recent entry into the market and modest scale may affect its relevance in the life insurance category.

19. Norris Insurance Agency

• Website: norrisinsurance.com
• Ownership type: Private
• Headquarters: Amboy, Indiana, United States (USA)
• Employee distribution: United States (USA) 100%
• Founded year: 1959
• Headcount: 51-200
• LinkedIn: norris-insurance-agency

Norris Insurance Agency, established in 1959, is a private insurance agency located in Amboy, Indiana. With a workforce of approximately 27 employees, the agency has built a reputation for providing personalized insurance solutions tailored to the needs of both individuals and businesses in North Central Indiana. Their product offerings include auto, home, health, life, and farm insurance, reflecting a commitment to serving the varied insurance needs of their community. The agency prides itself on exceptional customer service and has expanded its reach to include 14 locations across the region. Norris Insurance Agency emphasizes the importance of customized policies, ensuring that clients receive coverage that aligns with their specific circumstances. Their life insurance products include individual and group plans, as well as long-term care insurance, indicating their involvement in the life insurance market, albeit as part of a broader portfolio of services.

Life Insurance Services Insights: Key Companies in Indiana

Company	Headquarter	Size	Founded	Ownership
Ash Brokerage	Fort Wayne, Indiana, United States (USA)	201-500	1971	Corporate
One Resource Group	Roanoke, Indiana, United States (USA)	51-200	2002	Private
Steffey Insurance Agency	Indianapolis, Indiana, United States (USA)	11-50	1982	Private
Schultheis Insurance Agency, Inc.	Evansville, Indiana, United States (USA)	51-200	1944	Family Owned
InSource	Indianapolis, Indiana, United States (USA)	51-200	1987	Family Owned
Washington National Insurance Company	Carmel, Indiana, United States (USA)	1001-5000	1911	Private
PMA USA (Performance Matters Associates, Inc.)	Carmel, Indiana, United States (USA)	501-1000	1999	Private
Butler Insurance Inc.	Fishers, Indiana, United States (USA)	1-10	1992	Private
Burns Insurance Agency	Indianapolis, Indiana, United States (USA)	1-10	2008	Private
Kincaid Insurance Group, INC	Rockport, Indiana, United States (USA)	11-50	1996	Family Owned
Schuetz Insurance Services	Indianapolis, Indiana, United States (USA)	11-50	1943	Corporate
McCarthy Insurance Group, Inc	Mishawaka, Indiana, United States (USA)	11-50	1959	Private
McFie Insurance	Indianapolis, Indiana, United States (USA)	1-10	2007	Private
Bill C Brown Assoc	Bloomington, Indiana, United States (USA)	11-50	1958	Private
Masters Insurance	Dunkirk, Indiana, United States (USA)	11-50	1996	Private
Hale and Associates	Indianapolis, Indiana, United States (USA)	1-10	2007	Private
Amstutz Insurance	Fort Wayne, Indiana, United States (USA)	11-50	1939	Private
Any Insurance - Insurance Companies Around USA	Elkhart, Indiana, United States (USA)	1-10	2019	Private
Norris Insurance Agency	Amboy, Indiana, United States (USA)	51-200	1959	Private

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