Event management companies in Michigan play a vital role in organizing and executing a range of events, from corporate conferences to community festivals. These firms encompass service providers for event planning, production, and marketing, working to elevate the experience for attendees through strategic planning and creativity. The industry has seen a surge in virtual and hybrid events, especially post-2020, as companies adapt to changing preferences. As technology evolves, augmented reality and other innovative tools are increasingly becoming part of the experience, setting the stage for future growth and transformation in the event management sector.


The companies listed here vary in size from small teams to large firms, with some established for decades. Companies like George P Johnson Experience Marketing and Special D Events have extensive histories, rooted in Michigan, that exemplify expertise in specific areas of event planning and management. Most are headquartered in bustling cities such as Auburn Hills, Detroit, and Grand Rapids, specializing in a range of services like corporate event management, audience engagement, and production.


Continue reading to discover Michigan's top event management companies.


Top 19 Event Management Companies in Michigan


1. George P Johnson Experience Marketing

  • Website: gpj.com
  • Ownership type: Private
  • Headquarters: Auburn Hills, Michigan, United States (USA)
  • Employee distribution: United States (USA) 72%, United Kingdom (UK) 6%, Singapore 5%, Other 17%
  • Founded year: 1914
  • Headcount: 1001-5000
  • LinkedIn: george-p-johnson

George P Johnson Experience Marketing, founded in 1914 and based in Auburn Hills, Michigan, is a marketing agency that specializes in event marketing and brand management. With a workforce of over 1,600 employees, GPJ offers a comprehensive range of services that include experience design, event production, and analytics. The company has a global footprint, with offices in key markets such as the United States, the United Kingdom, and Singapore. GPJ has a rich history of creating impactful brand experiences for clients like Nissan, IBM, and Google Health. Their approach combines strategy, creativity, and technology to engage audiences effectively, making them a significant player in the event management industry. GPJ has produced over 1,200 virtual and hybrid events since 2020, showcasing their adaptability and commitment to meeting the evolving needs of their clients.


2. Special D Events

  • Website: specialdevents.com
  • Ownership type: Private
  • Headquarters: Detroit, Michigan, United States (USA)
  • Employee distribution: United States (USA) 100%
  • Founded year: 1992
  • Headcount: 11-50
  • LinkedIn: special-d-events

Special D Events is a private event planning company based in Detroit, Michigan, founded in 1992. With a team of 21 employees, they specialize in managing corporate events, conferences, and special occasions. Their clientele includes businesses and nonprofit organizations, reflecting their capability to cater to various sectors. The company prides itself on over three decades of experience, having coordinated events in all 50 states and beyond. They offer a range of services, including conference management, destination management, and trade show support. Special D Events is known for its strategic planning and execution, ensuring that each event meets the specific needs of their clients. Their commitment to ethics and sustainability is evident in their operations, and they actively engage with the community to enhance their service offerings. They also provide free resources to assist clients in event planning, showcasing their dedication to the industry.


3. Experience Grand Rapids

  • Website: experiencegr.com
  • Ownership type: Private
  • Headquarters: Grand Rapids, Michigan, United States (USA)
  • Employee distribution: United States (USA) 100%
  • Founded year: 1927
  • Headcount: 11-50
  • LinkedIn: experiencegrandrapids

Experience Grand Rapids is a private company based in Grand Rapids, Michigan, founded in 1927. It operates as a tourism and event planning service, dedicated to helping clients organize a variety of events, including meetings, weddings, and group travel. The company provides comprehensive services such as venue selection, accommodation booking, and information on local attractions. Their focus on both business and consumer markets allows them to cater to a wide range of clients. Experience Grand Rapids also offers convention services, promotional tools, and on-site assistance, ensuring that events are well-coordinated and successful. With a team of experienced professionals, they are well-equipped to support clients in navigating the complexities of event planning in the Grand Rapids area.


4. NextEvent S.r.l.

  • Website: nextevent.it
  • Ownership type: Private
  • Headquarters: Milan, Michigan, United States (USA)
  • Employee distribution: Italy 100%
  • Founded year: 2003
  • Headcount: 1-10
  • LinkedIn: nextevent

NextEvent S.r.l. is an event management agency based in Milan, Michigan, USA, founded in 2003. The company specializes in organizing a variety of events and providing staffing solutions, including hostesses and stewards. With a dedicated team of around 28 employees, NextEvent focuses on helping businesses enhance their public image through meticulously planned events. They pride themselves on delivering a seamless experience for both clients and their guests, ensuring that every detail is attended to. The agency has built a reputation for its creativity and professionalism, which has attracted a growing number of national and international clients. Additionally, NextEvent is involved in charitable activities, supporting initiatives aimed at helping children with serious health conditions, which reflects their commitment to social responsibility. This combination of event management expertise and community involvement positions NextEvent as a noteworthy player in the industry.


5. Free Event Entertainment & Production

  • Website: free-event.com
  • Ownership type: Private
  • Headquarters: Milan, Michigan, United States (USA)
  • Employee distribution: Italy 87%, Netherlands 13%
  • Founded year: 2007
  • Headcount: 1-10
  • LinkedIn: freeevent

Free Event Entertainment & Production is an event management agency based in Milan, Michigan, with additional offices in Faenza, London, and Amsterdam. Established in 2007, the company specializes in organizing and producing events across various sectors. They offer a comprehensive suite of services, including creative direction, live event management, and integrated communication strategies. Their clientele primarily consists of businesses and organizations looking to create memorable and impactful events. Free Event has been involved in high-profile projects such as the Formula 1 Gran Premio d’Italia and the Soundtrack Stars Award, showcasing their ability to manage significant events. The company prides itself on a passionate team that oversees every phase of the creative and execution process, aiming to deliver unique experiences that resonate with attendees. They hold certifications in quality and sustainability, further solidifying their position in the industry.


6. Premium Event Services

  • Website: pesdmc.com
  • Ownership type: Private
  • Headquarters: Ann Arbor, Michigan, United States (USA)
  • Employee distribution: United States (USA) 100%
  • Founded year: 2002
  • Headcount: 11-50
  • LinkedIn: premium-event-services

Premium Event Services (PES) is a corporate event production and destination management company based in Ann Arbor, Michigan. Founded in 2002, PES specializes in organizing and managing events tailored for corporate clients. Their service offerings include event production, venue selection, and transportation management, ensuring a seamless experience for their clients. The company prides itself on its personalized approach, aiming to create unique and memorable events. PES has been recognized for its commitment to customer service, receiving the William F. McLaughlin Hospitality Award in 2019 from the Detroit Metro Convention & Visitors Bureau. This award underscores their focus on client satisfaction and operational excellence. With a team of dedicated professionals, PES is well-equipped to handle various event logistics, making them a notable player in the event management industry.


7. Simply Elegant Events


Simply Elegant Events is an event planning company located in Detroit, Michigan, specializing in the coordination and management of weddings, corporate events, and social gatherings. Established in 1999, the company prides itself on delivering personalized services that reflect each client's unique vision. With a small team of dedicated professionals, Simply Elegant Events focuses on creating memorable experiences while alleviating the stress of event planning for their clients. They collaborate with a network of skilled vendors, including floral designers, caterers, and photographers, to ensure every detail is executed flawlessly. Their services range from full event planning to day-of coordination, catering to various client needs. Over the years, they have built a reputation for excellence in the local market, evidenced by numerous positive client testimonials. The company operates without external funding, relying on its established reputation and client relationships to sustain its business.


8. Kellogg Arena

  • Website: kelloggarena.com
  • Ownership type: Private
  • Headquarters: Battle Creek, Michigan, United States (USA)
  • Employee distribution: United States (USA) 100%
  • Founded year: 1981
  • Headcount: 51-200
  • LinkedIn: kellogg-arena

Kellogg Arena, located in Battle Creek, Michigan, is a private event venue established in 1981. With a capacity to host up to 6,500 attendees, it caters to a wide array of events, from concerts and sporting competitions to conventions and community festivals. The arena is equipped with a full-service catering kitchen, multiple dressing rooms, and various seating configurations, making it adaptable for different types of gatherings. Kellogg Arena also plays a significant role in local culture, hosting signature events like the National Cereal Festival, which celebrates the area's heritage as the birthplace of the cereal industry. The venue's commitment to providing a space for entertainment and community engagement highlights its importance in the event management industry, despite not having reported any funding or external investments.


9. Master Group Sport

  • Website: mastergroupsport.com
  • Ownership type: Private
  • Headquarters: Milan, Michigan, United States (USA)
  • Employee distribution: Italy 94%, Ecuador 6%
  • Founded year: 1996
  • Headcount: 11-50
  • LinkedIn: master-group-sport

Master Group Sport, founded in 1996 and based in Milan, Michigan, is a private sports marketing agency that specializes in sponsorship management, event organization, and corporate hospitality. The company operates primarily in Italy, with a small presence in Ecuador. Over the years, Master Group Sport has built a reputation for organizing significant sporting events and managing sponsorships for various sports clubs and corporations. They have collaborated with prominent organizations, including the Italian Football Federation, to enhance brand visibility through strategic marketing initiatives. Their portfolio includes high-profile events such as the UEFA Women's Champions League Final and the Supercoppa Italiana. Additionally, Master Group Sport is committed to sustainable event management and is working towards achieving ISO certifications for quality and sustainability. Their services also extend to digital marketing and ticketing, making them a comprehensive player in the sports marketing and event management industry.


10. Creative Day Technologies

  • Website: creativeday.com
  • Ownership type: Private
  • Headquarters: Troy, Michigan, United States (USA)
  • Employee distribution: United States (USA) 100%
  • Founded year: 2018
  • Headcount: 11-50
  • LinkedIn: creative-day-technologies

Creative Day Technologies, based in Troy, Michigan, is an event production company that specializes in live event technology, corporate meetings, and content production. Founded in 2018, the company has quickly made a name for itself by providing comprehensive services that ensure successful and engaging events. With a team of skilled engineers and project managers, Creative Day Technologies has executed notable projects, including the Spring Commencement ceremonies for Michigan State University and the launch of the Jeep Grand Cherokee 4xe. Their expertise in planning, logistics, and technical execution allows them to cater to a variety of clients, including corporations and educational institutions. The company operates with a focus on delivering high-quality experiences, adapting to the evolving needs of the industry, particularly in response to the challenges posed by the pandemic. Creative Day Technologies has not reported any funding, indicating a self-sustained growth model since its inception.


11. Laurel Manor

  • Website: laurelmanor.com
  • Ownership type: Family Owned
  • Headquarters: Livonia, Michigan, United States (USA)
  • Founded year: 1989
  • Headcount: 11-50
  • LinkedIn: laurel-manor

Laurel Manor Banquet & Conference Center, established in 1989 in Livonia, Michigan, is a family-owned venue that specializes in weddings and corporate events. With a dedicated team, they offer comprehensive event planning and catering services, ensuring high-quality food and service for their clients. The venue features elegant ballrooms and can accommodate a variety of events, from intimate gatherings to large celebrations. Over the years, Laurel Manor has built a reputation for excellence, driven by the Del Signore family's commitment to quality and customer service. The recent leadership change to Chef Luciano Del Signore, who brings a wealth of culinary experience, indicates a forward-thinking approach to maintaining their competitive edge in the event management industry. Their focus on creating memorable experiences for clients has solidified their standing as a notable venue in the metro Detroit area.


12. The Events Calendar

  • Website: theeventscalendar.com
  • Ownership type: Corporate
  • Headquarters: Lansing, Michigan, United States (USA)
  • Employee distribution: United States (USA) 32%, Germany 14%, Brazil 14%, Other 41%
  • Latest funding: January 2021
  • Founded year: 2010
  • Headcount: 201-500
  • LinkedIn: the-events-calendar

The Events Calendar, based in Lansing, Michigan, specializes in event management software tailored for WordPress users. Since its inception in 2010, the company has developed a suite of tools designed to assist event professionals, small businesses, and organizations in managing events, selling tickets, and engaging with their audiences. Their flagship products include The Events Calendar and Event Tickets, which allow users to create and manage events seamlessly. The company operates on a subscription model, offering both free and premium services to accommodate various customer needs. With a strong user base of over 800,000 installations, The Events Calendar has proven its effectiveness in the market. The company also emphasizes community engagement through features like community submissions, allowing users to contribute events to the calendar. This focus on user interaction and support positions The Events Calendar as a relevant player in the event management industry.


13. Publimaster Srl

  • Website: publimaster.it
  • Ownership type: Private
  • Headquarters: Milan, Michigan, United States (USA)
  • Employee distribution: Italy 100%
  • Founded year: 1982
  • Headcount: 11-50
  • LinkedIn: publimaster-surl

Publimaster Srl, based in Milan, Michigan, is a private marketing agency and event management company founded in 1982. With a workforce of 23 employees, the company has carved out a niche in the luxury and business sectors, providing tailored marketing consultancy and public relations strategies. Publimaster specializes in organizing exclusive events, including corporate conferences, luxury product launches, and high-end sporting events, particularly in golf and skiing. Their approach combines operational efficiency with advanced technology and a highly skilled team, ensuring that they meet the sophisticated demands of their clientele. Over the years, Publimaster has built a reputation for delivering unique experiences that facilitate networking and professional development, making them a significant player in the event management industry.


14. Equipe International


Equipe International, based in Milan, Michigan, is a private marketing agency founded in 1998. With a team of 19 employees, the company specializes in communication and event management. They offer a range of services including exhibitions, public relations, digital strategy, and education, aimed at enhancing brand visibility and engagement for businesses and organizations. Over the years, Equipe International has organized significant events such as Esxence, the Art Perfumery Event, which has become a key gathering for professionals in the artistic perfumery sector. They also manage the historic Coppa Milano-Sanremo, showcasing their ability to handle prestigious events. Their portfolio reflects a commitment to creating tailored experiences and fostering long-term relationships with clients, making them a relevant player in the event management industry.


15. JAG Entertainmnet LLC

  • Website: myjagentertainment.com
  • Ownership type: Private
  • Headquarters: Wixom, Michigan, United States (USA)
  • Employee distribution: United States (USA) 100%
  • Founded year: 2010
  • Headcount: 1-10
  • LinkedIn: jag-entertainmnet

JAG Entertainment LLC, based in Wixom, Michigan, is an event production company that specializes in creating community-focused events and providing comprehensive audio/visual services. Founded in 2010, the company has built a reputation for enhancing community engagement through well-executed events. They cater to local businesses, organizations, and consumers, offering services such as live sound, event management, entertainment booking, and sponsorship coordination. JAG Entertainment is known for producing a variety of events, including summer concert series and seasonal festivals, which not only entertain but also support local businesses and foster community spirit. Their experienced team, with over 65 years of combined experience in the industry, ensures high-quality service and support for their clients. JAG Entertainment's commitment to community involvement and their extensive service offerings make them a notable player in the event management industry.


16. Bluewater

  • Website: bluewatertech.com
  • Ownership type: Private
  • Headquarters: Wixom, Michigan, United States (USA)
  • Employee distribution: United States (USA) 99%, Other 1%
  • Founded year: 1985
  • Headcount: 201-500
  • LinkedIn: bluewater-technologies

Bluewater Technologies, founded in 1985 and based in Wixom, Michigan, is an audiovisual production company that specializes in live production, system integration, and creative services. With a workforce of over 200 employees, Bluewater serves a wide range of clients across sectors such as corporate, sports, entertainment, and education. Their offerings include event planning, AV technology integration, and creative content development, all aimed at enhancing audience engagement and creating memorable experiences. The company has built a reputation for delivering innovative solutions that support sensory storytelling through both digital and physical mediums. Bluewater's involvement in high-profile projects, such as brand activations and trade shows, further underscores their expertise in the event management industry. They have not reported any funding, indicating a stable operational model without external financial backing.


17. Twelve24 Events

  • Website: twelve24events.com
  • Ownership type: Private
  • Headquarters: Ferndale, Michigan, United States (USA)
  • Employee distribution: United States (USA) 100%
  • Founded year: 1987
  • Headcount: 11-50
  • LinkedIn: startraxevents

Twelve24 Events, based in Ferndale, Michigan, is a private event planning company that specializes in full-service planning and design for corporate, wedding, and social events. Established in 1987, the company has built a reputation for creating memorable experiences through meticulous planning and attention to detail. They work closely with clients to understand their unique visions and execute tailored solutions that exceed expectations. Twelve24 Events operates as the sister company to Star Trax Events, which has been a significant player in the interactive entertainment space in the metro Detroit area. This relationship allows Twelve24 Events to leverage a wealth of resources and expertise in producing high-quality events. Their services include venue and vendor management, design elements, and logistical coordination, ensuring a seamless experience from concept to execution.


18. Rock Events

  • Website: rockevents.com
  • Ownership type: Private
  • Headquarters: Detroit, Michigan, United States (USA)
  • Employee distribution: United States (USA) 100%
  • Founded year: 2023
  • Headcount: 11-50
  • LinkedIn: rock-events

Rock Events is an event management company based in Detroit, Michigan, founded in 2023. The company specializes in providing event services and venue rentals, catering to a wide range of clients, including businesses, organizations, and individuals. Rock Events offers a selection of unique venues throughout Detroit, each with distinct features and capacities suitable for various events, from corporate meetings to social celebrations. The company is part of the Rock Family of Companies, which has a history of managing some of Detroit's largest gatherings. This connection may enhance its credibility and operational capabilities in the event management industry. Rock Events aims to create memorable experiences by offering tailored services and a portfolio of sought-after venues in the city.


19. Mirata s.r.l.

  • Website: mirata.it
  • Ownership type: Private
  • Headquarters: Milan, Michigan, United States (USA)
  • Employee distribution: Italy 100%
  • Founded year: 1989
  • Headcount: 11-50
  • LinkedIn: mirata

Mirata s.r.l. is a Milan-based marketing agency established in 1989, specializing in event management and promotional services. With a team of 18 employees, the company focuses on delivering innovative marketing solutions that enhance brand visibility and audience engagement. Mirata's expertise spans various types of events, including conventions, press conferences, exhibitions, and social events. They have successfully collaborated with numerous brands, creating memorable experiences through well-organized events and strategic marketing initiatives. Their work includes notable projects such as the Cartoon Network Pop Up Town and the MTV EMA aftershow, showcasing their ability to handle high-profile events. Mirata's commitment to creativity and effective execution positions them as a relevant player in the event management industry.



Event Management Insights: Key Companies in Michigan


CompanyHeadquarterSizeFoundedOwnership
George P Johnson Experience MarketingAuburn Hills, Michigan, United States (USA)1001-50001914Private
Special D EventsDetroit, Michigan, United States (USA)11-501992Private
Experience Grand RapidsGrand Rapids, Michigan, United States (USA)11-501927Private
NextEvent S.r.l.Milan, Michigan, United States (USA)1-102003Private
Free Event Entertainment & ProductionMilan, Michigan, United States (USA)1-102007Private
Premium Event ServicesAnn Arbor, Michigan, United States (USA)11-502002Private
Simply Elegant EventsDetroit, Michigan, United States (USA)1-101999Private
Kellogg ArenaBattle Creek, Michigan, United States (USA)51-2001981Private
Master Group SportMilan, Michigan, United States (USA)11-501996Private
Creative Day TechnologiesTroy, Michigan, United States (USA)11-502018Private
Laurel ManorLivonia, Michigan, United States (USA)11-501989Family Owned
The Events CalendarLansing, Michigan, United States (USA)201-5002010Corporate
Publimaster SrlMilan, Michigan, United States (USA)11-501982Private
Equipe InternationalMilan, Michigan, United States (USA)11-501998Private
JAG Entertainmnet LLCWixom, Michigan, United States (USA)1-102010Private
BluewaterWixom, Michigan, United States (USA)201-5001985Private
Twelve24 EventsFerndale, Michigan, United States (USA)11-501987Private
Rock EventsDetroit, Michigan, United States (USA)11-502023Private
Mirata s.r.l.Milan, Michigan, United States (USA)11-501989Private


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