The dietary supplement industry in North Carolina is thriving, showcasing a range of companies dedicated to health and wellness. From herbal product manufacturers to innovative nutraceutical firms, these companies provide supplements targeting various health concerns like digestive health, immune support, and weight management. As consumer interest in natural alternatives grows, North Carolina's supplement companies are adapting and expanding their offerings, incorporating scientific research and sustainable practices. With a notable emphasis on transparency and quality, these firms are poised to fulfill increasing market demands, driving forward innovations that could reshape health and wellness in everyday life.

This compilation features 19 dietary supplement companies based in North Carolina, ranging from emerging startups to established firms. The companies vary in size, with workforces ranging from small teams to larger groups of over 500 employees. Headquartered in cities such as Charlotte, Raleigh, and Greensboro, these companies have been founded across several decades, each specializing in unique product lines, such as herbal remedies, personalized nutrition solutions, and meal replacements. Their varied approaches reflect a robust presence in the dietary supplement sector, catering to a growing market of health-conscious consumers.

Read on to discover the top dietary supplement companies in North Carolina.

Top 19 Dietary Supplements Companies in North Carolina

1. Adaptive Health

• Website: adaptivehealth.com
• Ownership type: Private
• Headquarters: Charlotte, North Carolina, United States (USA)
• Employee distribution: United States (USA) 100%
• Founded year: 2009
• Headcount: 201-500
• LinkedIn: adaptive-health

Adaptive Health, based in Charlotte, North Carolina, is a private nutritional supplement company founded in 2009. The company specializes in high-quality health products designed to enhance wellness. With a workforce of approximately 250 employees, Adaptive Health has developed a robust portfolio of brands that address various health needs, such as joint support, men's health, and digestive health. Their business model includes both manufacturing and direct-to-consumer sales through an online platform, allowing them to reach a wide audience. Adaptive Health emphasizes scientific backing for its products, working closely with a Medical Advisory Board composed of respected health experts. This collaboration ensures that their formulations are rooted in clinical evidence. The company operates an FDA-registered and GMP-compliant facility, which underscores its commitment to quality and safety in product manufacturing. Adaptive Health has also expanded its reach through partnerships with major retailers, enhancing its visibility in the market.

2. nutraMetrix Custom Health Solutions

• Website: nutrametrix.com
• Ownership type: Private
• Headquarters: Greensboro, North Carolina, United States (USA)
• Employee distribution: United States (USA) 80%, Hong Kong S.A.R 20%
• Founded year: 2004
• Headcount: 201-500
• LinkedIn: nutrametrix-custom-health-solutions

nutraMetrix Custom Health Solutions, based in Greensboro, North Carolina, is a private health and wellness company that specializes in nutraceuticals and dietary supplements. Founded in 2004, nutraMetrix offers a variety of products designed to enhance health and wellness, including personalized health assessments and programs tailored to individual needs. Their customer base includes health-conscious individuals and professionals seeking effective nutritional solutions. The company emphasizes a personalized approach to health, providing tools like the Nutri-Physical, which assesses lifestyle and health goals. This focus on customization is complemented by their range of Isotonix supplements, which allow consumers to create personalized nutrient cocktails. With a workforce of around 124 employees, nutraMetrix operates primarily in the United States, with a smaller presence in Hong Kong. Their commitment to health and wellness, along with their innovative product offerings, positions them as a relevant player in the dietary supplement industry.

3. Vital Plan

• Website: vitalplan.com
• Ownership type: Venture Capital
• Headquarters: Raleigh, North Carolina, United States (USA)
• Employee distribution: United States (USA) 100%
• Latest funding: $250,000, April 2022
• Founded year: 2008
• Headcount: 11-50
• LinkedIn: vitalplan

Vital Plan, based in Raleigh, North Carolina, is a health and wellness company that specializes in herbal supplements designed to promote cellular wellness and overall health. Founded in 2008, the company offers a range of products that target various health concerns, appealing primarily to health-conscious consumers. Vital Plan operates an online store, allowing customers to purchase their products directly. The company was co-founded by Dr. Bill Rawls, a physician who emphasizes the transformative power of herbal therapies. Vital Plan has been recognized as one of the first herbal supplement companies in the U.S. to achieve Certified B Corporation status, reflecting its commitment to high standards of social and environmental performance. In April 2022, the company secured $250,000 in funding, indicating continued investment in its growth and operations.

4. Touchstone Essentials

• Website: thegoodinside.com
• Ownership type: Private
• Headquarters: Raleigh, North Carolina, United States (USA)
• Employee distribution: United States (USA) 88%, United Kingdom (UK) 8%, Canada 5%
• Founded year: 2011
• Headcount: 11-50
• LinkedIn: touchstone-essentials

Touchstone Essentials, based in Raleigh, North Carolina, is a private health supplement retailer that has been operational since 2011. The company specializes in a range of nutritional products aimed at health-conscious consumers. Their flagship offerings include Super Green Juice, which features 44 organic superfoods, and Pure Body Extra, a detox product. Touchstone Essentials operates primarily through an online store, allowing customers to conveniently purchase their products. The company has a strong focus on direct sales, which enables them to engage with their customer base effectively. With a workforce of approximately 88 employees, the company has a notable presence in the United States, with additional reach in the United Kingdom and Canada. Their commitment to quality and health-oriented solutions positions them as a relevant player in the dietary supplement industry.

5. Gaia Herbs

• Website: gaiaherbs.com
• Ownership type: Private Equity
• Headquarters: Brevard, North Carolina, United States (USA)
• Employee distribution: United States (USA) 100%
• Latest funding: $5.0M, July 2022
• Founded year: 1987
• Headcount: 201-500
• LinkedIn: gaia-herbs

Gaia Herbs, based in Brevard, North Carolina, specializes in herbal supplements aimed at supporting various health interests, including immune health and stress relief. Founded in 1987, the company has built a solid reputation in the herbal supplement industry, focusing on natural wellness solutions for health-conscious consumers. Gaia Herbs operates primarily through an online retail model, offering a wide range of products that are rigorously tested for quality and safety. They have implemented a traceability tool that allows customers to verify the origin and quality of their herbs, showcasing their commitment to transparency. In 2022, Gaia Herbs secured funding, further solidifying their position in the market. The company is also recognized for its sustainability efforts, holding a Regenerative Organic Certification, which reflects their dedication to responsible sourcing and environmental stewardship. With over 3 million plants cultivated on their 350-acre farm, Gaia Herbs continues to connect people with the healing power of nature.

6. Absonutrix LLC

• Website: absonutrix.com
• Ownership type: Private
• Headquarters: Greensboro, North Carolina, United States (USA)
• Employee distribution: United States (USA) 86%, Philippines 14%
• Founded year: 2012
• Headcount: 1-10
• LinkedIn: absonutrix

Absonutrix LLC, based in Greensboro, North Carolina, is a health supplement manufacturer that has been active since 2012. The company specializes in a range of products, including health, weight loss, sports, and beauty supplements, catering to both individual consumers and businesses. Absonutrix prides itself on using high-quality, natural ingredients and adheres to strict quality standards, ensuring that all products are manufactured in the USA. They are committed to meeting Good Manufacturing Practices (GMP) and focus on effective formulas that deliver desired results. With a production capacity of over 100,000 units monthly and a customer base spanning more than 100 countries, Absonutrix has established itself as a reliable player in the health-products market. Their emphasis on customer satisfaction and product customization further enhances their position in the industry.

7. Livingood Daily

• Website: livingooddaily.com
• Ownership type: Private
• Headquarters: Cary, North Carolina, United States (USA)
• Employee distribution: United States (USA) 100%
• Founded year: 2019
• Headcount: 11-50
• LinkedIn: livingood-daily

Livingood Daily, based in Cary, North Carolina, is a private health supplement retailer founded in 2019. The company specializes in a wide array of dietary supplements and wellness products, including vitamins, minerals, and targeted health solutions. Livingood Daily operates primarily through an online store, making it easy for consumers to access their offerings. The company emphasizes a holistic approach to health, encouraging customers to adopt lifestyle changes alongside supplement use. Livingood Daily has gained traction in the health and wellness community, with a focus on empowering individuals to take charge of their health through education and quality products. They have not reported any funding, indicating a self-sustained growth model thus far.

8. Diet Direct

• Website: dietdirect.com
• Ownership type: Private
• Headquarters: Wilmington, North Carolina, United States (USA)
• Employee distribution: United States (USA) 73%, India 27%
• Founded year: 2005
• Headcount: 11-50
• LinkedIn: diet-direct

Diet Direct, founded in 2005 and based in Wilmington, North Carolina, operates as a private dietary supplement retailer. The company focuses on providing a wide array of meal replacement products, snacks, and vitamins designed for individuals aiming to enhance their health and manage their weight. With a strong emphasis on convenience, Diet Direct offers an online shopping experience that allows consumers to easily access nutritious food tailored to various dietary preferences. Their product lineup includes meal replacement shakes, protein bars, and snacks, as well as specialized items for specific dietary needs such as low sodium and diabetic-friendly options. The company also features brands like Wonderslim and BariWise, which further solidify its presence in the dietary supplement market. Diet Direct's commitment to customer care and satisfaction is evident through their promotional offers and support resources, making them a notable player in the industry.

9. Hallelujah Diet

• Website: myhdiet.com
• Ownership type: Private
• Headquarters: Gastonia, North Carolina, United States (USA)
• Employee distribution: United States (USA) 87%, Nigeria 13%
• Founded year: 1992
• Headcount: 51-200
• LinkedIn: hallelujah-acres

Hallelujah Diet, based in Gastonia, North Carolina, is a private health and wellness company that specializes in plant-based diets and nutritional supplements. Founded in 1992, the company has built a reputation for its commitment to improving health through natural means. Hallelujah Diet offers a range of products, including organic juice powders, superfoods, and various supplements aimed at addressing specific health concerns such as digestive health, immune support, and joint mobility. The company also provides educational resources, meal plans, and health retreats, which reflect its holistic approach to wellness. Operating primarily through online sales, Hallelujah Diet has adapted to the evolving market by making its products accessible to a broader audience. With a workforce of around 51-200 employees, the company continues to engage with its customers through health-focused initiatives and community-building efforts.

10. LiveGood Products

• Website: shoplivegood.com
• Ownership type: Private
• Headquarters: Raleigh, North Carolina, United States (USA)
• Employee distribution: United States (USA) 50%, Cameroon 25%, Haiti 25%
• Founded year: 2022
• Headcount: 1-10
• LinkedIn: livegood-products

LiveGood Products, based in Raleigh, North Carolina, is a nutritional supplement company that specializes in high-quality vitamins, supplements, and skin care products. Founded in 2022, the company aims to improve health and wellness by addressing the widespread issue of vitamin deficiencies. LiveGood operates on a membership model, allowing consumers to purchase products at significantly lower prices compared to traditional retail. This model not only makes health supplements more accessible but also positions the company as a cost-effective alternative in a market often criticized for high pricing. The team behind LiveGood includes experienced professionals from the health and wellness industry, ensuring that their products are formulated with the highest quality ingredients. Their mission is to help individuals achieve better health without the burden of excessive costs, making them a noteworthy contender in the dietary supplement industry.

11. Europa Sports Products

• Website: europasports.com
• Ownership type: Corporate
• Headquarters: Charlotte, North Carolina, United States (USA)
• Latest funding: August 2024
• Founded year: 1990
• Headcount: 201-500
• LinkedIn: europa-sports-products

Europa Sports Products, based in Charlotte, North Carolina, has been a player in the sports and supplement industries since its founding in 1990. The company specializes in providing a range of products tailored for businesses in the health and fitness sector, helping them meet the growing demand for quality dietary supplements and sports-related items. With a workforce of approximately 191 employees, Europa Sports is positioned to support various brands and retailers, ensuring they have access to the necessary products to cater to their customers' needs. Their commitment to quality and service has allowed them to maintain a significant role in the supplement market.

12. VitaKey Inc.

• Website: vitakey.com
• Ownership type: Private
• Headquarters: Durham, North Carolina, United States (USA)
• Employee distribution: United States (USA) 100%
• Founded year: 2020
• Headcount: 11-50
• LinkedIn: vitakey-inc

VitaKey Inc., founded in 2020 and based in Durham, North Carolina, is a nutrition technology company that specializes in precision delivery systems for micronutrients and macronutrients. The company focuses on providing innovative solutions to food and beverage manufacturers, enhancing the nutritional value and bioavailability of their products. VitaKey's technology addresses the longstanding issue of nutrient degradation during processing, storage, and digestion, which limits the health benefits of conventional foods. By collaborating with institutions like MIT, VitaKey develops advanced delivery mechanisms that ensure nutrients are effectively preserved and delivered without altering the taste or texture of food. Their platform has applications across various sectors, including human nutrition, pet food, and agriculture, making them a significant player in the dietary supplement industry.

13. Betr

• Website: betrhealth.com
• Ownership type: Private
• Headquarters: Raleigh, North Carolina, United States (USA)
• Employee distribution: United States (USA) 100%
• Founded year: 2011
• Headcount: 51-200
• LinkedIn: pure-proactive

Betr Health, founded in 2011 and based in Raleigh, North Carolina, is a health and wellness company dedicated to transforming lives through nutrition and gut health. The company offers personalized health plans, meal delivery services, and a range of dietary supplements aimed at individuals, families, and organizations. Their philosophy centers on the concept of 'food as medicine,' which seeks to address chronic health issues and promote sustainable wellness. Betr's product line includes the Daily Essentials Pack, an all-in-one supplement that combines various nutrients to support overall health. The company has built a community around its offerings, providing coaching and resources to help clients achieve their health goals. With a focus on optimizing gut health, Betr aims to empower individuals to take control of their health through informed dietary choices.

14. Selina Naturally

• Website: selinanaturally.com
• Ownership type: Private
• Headquarters: Arden, North Carolina, United States (USA)
• Employee distribution: United States (USA) 100%
• Founded year: 1976
• Headcount: 11-50
• LinkedIn: selina-naturally

Selina Naturally, based in Arden, North Carolina, has been a prominent player in the health food industry since its founding in 1976. Originally known as The Grain & Salt Society, the company is recognized for pioneering the natural sea salt market in America, particularly through its flagship product, Celtic Sea Salt®. Selina Naturally offers a wide array of health products, including organic, gluten-free, and vegan options, catering to a health-conscious audience. Their product line extends beyond salt to include vitamins, herbs, and various health supplements, all of which are carefully sourced and selected to ensure quality. The company prides itself on its commitment to responsible sourcing and has garnered recommendations from numerous health professionals, nutritionists, and chefs. This dedication to health and wellness has solidified Selina Naturally's reputation as a trusted provider in the dietary supplement space.

15. Dr. King's by King Bio

• Website: drkings.com
• Ownership type: Private
• Headquarters: Asheville, North Carolina, United States (USA)
• Founded year: 1989
• Headcount: 51-200
• LinkedIn: king-bio-natural-pharmaceuticals

Dr. King's by King Bio, based in Asheville, North Carolina, is a private health and wellness company founded in 1989. The company specializes in natural homeopathic medicines, offering a wide array of products designed to address various health concerns such as digestion, allergies, pain relief, and more. Dr. Frank King, the founder, holds degrees in chiropractic and naturopathy, and he has been instrumental in developing the company's innovative approach to homeopathic medicine. King Bio is recognized as an FDA-registered company, ensuring that their products meet stringent safety and quality standards. They manufacture and retail their own branded products, which are formulated to be effective and safe for consumers. The company also emphasizes education and empowerment through resources like Dr. King’s Tele-trainings and his book, which outlines essential health principles. Their commitment to natural health solutions positions them as a relevant player in the dietary supplement market.

16. Triangle Compounding Pharmacy

• Website: trianglecompounding.com
• Ownership type: Private
• Headquarters: Cary, North Carolina, United States (USA)
• Founded year: 1999
• Headcount: 11-50
• LinkedIn: triangle-compounding-pharmacy

Triangle Compounding Pharmacy, established in 1999 and located in Cary, North Carolina, is a private compounding pharmacy that tailors medications to meet the unique health needs of its patients. With a team of 15 employees, the pharmacy serves individuals, healthcare providers, and veterinary clients by providing personalized compounded medications, health consultations, and high-quality supplements. Their services include a variety of specialties such as hormone replacement therapy, pain management, and allergy treatments. Triangle Compounding Pharmacy is accredited by the Pharmacy Compounding Accreditation Board, ensuring they meet rigorous national standards for quality and safety. They also emphasize customer service, offering free consultations and a commitment to individualized care. Their online store features a selection of professional-grade dietary supplements, which they claim are of higher quality than those typically found in retail settings. This focus on quality and personalization positions them as a notable player in the compounding pharmacy sector, with a growing presence in the dietary supplement market.

17. ONE Brands

• Website: one1brands.com
• Ownership type: Corporate
• Headquarters: Charlotte, North Carolina, United States (USA)
• Latest funding: $397.0M, August 2019
• Founded year: 2004
• Headcount: 11-50
• LinkedIn: ohyeah-nutrition

ONE Brands, founded in 2004 and based in Charlotte, North Carolina, is a nutrition brand that specializes in high-protein snacks, including protein bars and puffs. Originally known as Oh Yeah! Nutrition, the company has evolved to focus on providing health-conscious consumers with convenient and tasty snack options. Their products are designed to deliver substantial protein content—up to 20 grams per bar—while keeping sugar levels low, often at just 1 gram. This approach caters to active lifestyles and aligns with current dietary trends. ONE Brands has also received significant funding, totaling $397 million as of August 2019, which underscores investor confidence in their business model and growth potential. The company continues to innovate with new flavors and product lines, such as the ONE Coffee Shop bars, which combine protein with caffeine, appealing to a broad audience of health-focused consumers.

18. Optimal Bio

• Website: optimalbio.com
• Ownership type: Private
• Headquarters: Cary, North Carolina, United States (USA)
• Employee distribution: United States (USA) 100%
• Founded year: 2011
• Headcount: 11-50
• LinkedIn: the-youth-institute

Optimal Bio is a health clinic based in Cary, North Carolina, founded in 2011. The company specializes in Bioidentical Hormone Replacement Therapy (BHRT) and offers comprehensive wellness programs aimed at restoring hormonal balance and enhancing overall health. Their services cater to individuals experiencing hormonal imbalances, providing personalized consultations and treatment plans. In addition to hormone therapy, Optimal Bio offers a selection of dietary supplements, partnering with Metagenics to provide high-quality nutritional products. This integration of supplements into their health services reflects their holistic approach to patient care, focusing on both immediate health concerns and long-term wellness. With a team of experienced professionals, Optimal Bio emphasizes education and personalized care, helping patients navigate their health journeys effectively.

19. Nutreo

• Website: nutreo.co
• Ownership type: Private
• Headquarters: Burnsville, North Carolina, United States (USA)
• Employee distribution: Colombia 97%, United States (USA) 3%
• Founded year: 2010
• Headcount: 51-200
• LinkedIn: nutreo

Nutreo, founded in 2010 and based in Burnsville, North Carolina, is a private company that operates in the nutritional solutions sector. With a workforce of around 99 employees, the company specializes in food fortification and custom product development. Nutreo provides a variety of services, including the creation of vitamin and mineral premixes, functional ingredients, and ready-to-market products. Their clientele primarily consists of businesses in the food and nutrition industry, seeking to enhance their product offerings. Nutreo emphasizes the use of advanced technology and scientific research to improve global nutrition, impacting over 20 million individuals daily through their functional solutions. They have successfully launched over 130 custom projects, showcasing their capability to meet market demands effectively.

Dietary Supplements Insights: Key Companies in North Carolina

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