Germany's advertising industry is vibrant and competitive, propelling brands to connect meaningfully with consumers. This sector includes a range of companies, from multinational agencies to agile startups, specializing in digital marketing, brand strategy, and creative campaigns. As the landscape evolves, firms are increasingly leveraging data analytics and AI to enhance campaign relevance and effectiveness. Notably, sustainability is becoming a key focus, with many agencies committing to environmentally responsible practices. With Germany as a hub for innovation, the advertising sector is poised for growth, adapting to changing consumer behaviors and technological advancements.

The companies in this list illustrate Germany's dynamic advertising scene, showcasing various sizes, specializations, and locations. Ranging from established players like Jung von Matt and fischerAppelt to newer entities such as PAHNKE Group, these firms offer a spectrum of services. They vary in workforce from small teams under fifty to larger cohorts exceeding several thousand, and collectively speak to a rich diversity in strategic approaches. Founded on varying timelines, these agencies maintain focus on creative solutions across numerous fields including digital, public relations, and branding.

Continue reading to discover the top advertising companies in Germany.

Top 19 Advertising Companies Companies in Germany

1. Jung von Matt

• Website: jvm.com
• Ownership type: Private
• Headquarters: Hamburg, Hamburg, Germany
• Employee distribution: Germany 92%, China 4%, Other 4%
• Founded year: 1991
• Headcount: 1001-5000
• LinkedIn: jung-von-matt

Jung von Matt, based in Hamburg, Germany, is an advertising agency that specializes in creative marketing solutions. Since its inception in 1991, the agency has built a reputation for delivering innovative advertising campaigns, social media management, and brand strategy services. With a workforce of approximately 1,099 employees, Jung von Matt collaborates with a variety of brands across different sectors, enhancing their visibility and engagement. Their notable clientele includes prestigious names like BMW, Hyundai, and Adidas, reflecting their expertise in crafting campaigns that resonate with audiences. The agency has also embraced modern technology, developing its own generative AI model to streamline creative processes and improve campaign effectiveness. This forward-thinking approach, combined with their impressive portfolio of work, positions Jung von Matt as a relevant and influential player in the advertising industry.

2. thjnk

• Website: thjnk.de
• Ownership type: Corporate
• Headquarters: Hamburg, Hamburg, Germany
• Employee distribution: Germany 99%, Other 1%
• Latest funding: July 2017
• Founded year: 2004
• Headcount: 201-500
• LinkedIn: thjnk

thjnk is an advertising agency based in Hamburg, Germany, founded in 2004. With a workforce of approximately 327 employees, the agency operates across multiple locations in Germany and internationally, including offices in Berlin, Munich, Düsseldorf, Zurich, and New York. thjnk specializes in crafting marketing and communication strategies tailored to enhance brand presence and address complex marketing challenges. Their service offerings include brand strategy, campaign management, digital marketing solutions, and content creation. The agency has built a reputation for measurable effectiveness in communication, which is reflected in their consistent recognition as one of Germany's most awarded agencies. Notable clients include major brands such as IKEA, Audi, and Amorelie, indicating their ability to manage significant projects and contribute to the growth of their clients' brands. Since 2017, thjnk has been part of the WPP family, further solidifying its position in the advertising industry.

3. fischerAppelt

• Website: fischerappelt.de
• Ownership type: Private
• Headquarters: Hamburg, Hamburg, Germany
• Employee distribution: Germany 96%, Qatar 3%
• Founded year: 1986
• Headcount: 501-1000
• LinkedIn: fischerappelt

fischerAppelt is a marketing agency based in Hamburg, Germany, founded in 1986. The company specializes in advertising, public relations, and digital marketing services, catering to a wide range of businesses across various sectors. With a workforce of approximately 446 employees, fischerAppelt operates through a network of specialized teams, ensuring tailored communication strategies and creative solutions that enhance brand visibility and engagement. Their portfolio includes notable campaigns for well-known brands, demonstrating their ability to adapt to the changing landscape of marketing. The agency is also part of an international network, allowing them to bring German brands to global markets and vice versa. Their focus on sustainability and social responsibility initiatives further positions them as a forward-thinking agency in the advertising space.

4. PAHNKE Group

• Website: pahnke-group.de
• Ownership type: Private
• Headquarters: Hamburg, Hamburg, Germany
• Employee distribution: Germany 100%
• Founded year: 2020
• Headcount: 201-500
• LinkedIn: pahnke-group

PAHNKE Group, based in Hamburg, Germany, is a marketing agency that specializes in brand building and integrated communication. Established in 2020, the agency has quickly made a name for itself by providing a comprehensive suite of services that includes brand strategy, digital marketing, media planning, and production. The company operates with a focus on creating people-driven brands, emphasizing the importance of understanding consumer needs and desires. PAHNKE Group comprises several specialized agencies, each focusing on different aspects of marketing, such as digital content creation, brand activation, and film production. This structure allows them to deliver innovative and effective marketing solutions tailored to their clients' specific needs. Their commitment to long-term partnerships and a collaborative approach to client relationships further enhances their relevance in the advertising sector.

5. Leo Germany

• Website: leoburnett.de
• Ownership type: Private
• Headquarters: Frankfurt, Hesse, Germany
• Employee distribution: Germany 100%
• Founded year: 1972
• Headcount: 51-200
• LinkedIn: leoburnett-deutschland

Leo Burnett Deutschland, based in Frankfurt, Hesse, is an advertising agency that has been crafting impactful marketing campaigns since its inception in 1972. The agency specializes in creating innovative strategies that resonate with audiences across various sectors, including consumer electronics and banking. Their portfolio showcases collaborations with prominent brands like Samsung, Commerzbank, and WWF, highlighting their ability to enhance brand visibility and engagement through creative solutions. Leo Burnett Deutschland has recently gained attention for their successful campaigns, such as the 'Macht gut, was euch guttut' for Bauhaus and the 'Annoying Ads' for Samsung, which have earned them accolades in the industry. The agency's focus on people-centric marketing reflects a modern approach to advertising, ensuring they remain relevant in a rapidly evolving market.

6. GGH MullenLowe

• Website: ggh-mullenlowe.de
• Ownership type: Private
• Headquarters: Hamburg, Hamburg, Germany
• Employee distribution: Germany 100%
• Founded year: 1994
• Headcount: 11-50
• LinkedIn: ggh-mullenlowe

GGH MullenLowe GmbH, established in 1994, is a creative agency located in Hamburg, Germany. The agency specializes in advertising and marketing services, focusing on crafting impactful campaigns that resonate with target audiences. With a dedicated team of over 40 professionals, GGH MullenLowe works with a variety of brands, helping them communicate effectively across different platforms. As part of the MullenLowe Group, they benefit from a global network that enhances their capabilities in the competitive advertising landscape. The agency has developed notable campaigns for clients such as Deutsche Bank, Deutsche Telekom, and Audi, showcasing their ability to deliver creative solutions that drive brand engagement. Their approach emphasizes collaboration and understanding client needs, positioning them as a relevant player in the advertising industry.

7. nuts communication

• Website: nuts-communication.de
• Ownership type: Private
• Headquarters: Flensburg, Schleswig-Holstein, Germany
• Employee distribution: Germany 100%
• Founded year: 2008
• Headcount: 11-50
• LinkedIn: nuts-communication-gmbh

Nuts communication is a private advertising agency based in Nuremberg, Germany, with a team of 15 employees. Established in 2008, the agency specializes in creative services across multiple channels, offering comprehensive marketing solutions that include campaigns, corporate design, and digital media. They cater to a variety of sectors, notably automotive, retail, and real estate, and have worked with prominent clients such as Audi, BMW, and Deichmann. The agency prides itself on fostering a collaborative work environment, which they believe is essential for generating innovative ideas. Their portfolio reflects a commitment to crafting unique brand narratives through strategic thinking and bold design. Nuts communication operates with a focus on building long-term relationships with clients, ensuring that their marketing efforts resonate emotionally and effectively with target audiences.

8. geno kom Werbeagentur GmbH

• Website: geno-kom.de
• Ownership type: Private
• Headquarters: Neunkirchen, North Rhine-Westphalia, Germany
• Employee distribution: Germany 100%
• Founded year: 1961
• Headcount: 51-200
• LinkedIn: geno-kom-werbeagentur-gmbh

geno kom Werbeagentur GmbH, founded in 1961, is an advertising agency based in Neunkirchen, North Rhine-Westphalia, Germany. With a workforce of approximately 51-200 employees, the agency specializes in brand strategy, communication, and campaign development. They serve clients across various sectors, including finance, energy, health, and gaming, showcasing their ability to adapt to different industry demands. The agency operates under three strong brands: ereignishaus, incognito, and genokom, which collectively enhance their service offerings. Their expertise spans multiple areas, including market research, corporate communication, and event management, allowing them to provide comprehensive marketing solutions. With a client base of around 400, geno kom has established a significant presence in the advertising industry, emphasizing their strategic approach and creative capabilities.

9. xy

• Website: xy.de
• Ownership type: Private
• Headquarters: Berlin, Berlin, Germany
• Founded year: 2018
• Headcount: 10001+
• LinkedIn: mende-consulting-human-relations-%26-communications

Agentur XY GmbH, founded in 2018 and based in Berlin, is a creative agency that specializes in advertising and marketing services. With a team of around 674 employees, the agency focuses on delivering comprehensive solutions that include campaign strategy, creative development, and production services. They cater to clients across various industries, particularly in entertainment and telecommunications. Their work is characterized by a commitment to impactful brand stories, utilizing innovative and engaging experiences. Noteworthy projects include campaigns for Netflix, such as 'Squid Game: The Challenge' and 'The Empress', as well as work for Telekom. The agency prides itself on a collaborative and efficient process, ensuring high standards in quality and execution. Their strategic services are designed to align closely with clients' unique positions and objectives, making them a relevant player in the advertising industry.

10. Gerryland AG

• Website: gerryland.de
• Ownership type: Family Owned
• Headquarters: Julbach, Bavaria, Germany
• Employee distribution: Germany 100%
• Founded year: 1985
• Headcount: 11-50
• LinkedIn: gerryland-advertising-gmbh

Gerryland AG, based in Würzburg, Bavaria, is an established advertising agency founded in 1985. With a team of 30 dedicated professionals, the agency provides a comprehensive suite of marketing services. Their offerings include classic advertising, online marketing, video production, and photography, catering to a variety of clients from different sectors. The agency prides itself on its customer-centric philosophy, emphasizing high-quality service and effective communication. Gerryland AG has successfully managed numerous projects, showcasing their ability to adapt to client needs and market trends. Their commitment to creativity and professionalism has earned them a solid reputation in the advertising industry.

11. McCann Worldgroup Germany

• Website: mccannworldgroup.de
• Ownership type: Private
• Headquarters: Frankfurt, Hesse, Germany
• Founded year: 1912
• Headcount: 201-500
• LinkedIn: mccann-worldgroup-germany

McCann Worldgroup Germany GmbH, based in Frankfurt, is an advertising agency that specializes in crafting creative marketing solutions. Founded in 1912, the agency has built a reputation for developing effective advertising campaigns and brand communication strategies. They serve a variety of clients across different sectors, helping brands connect with consumers in meaningful ways. Their portfolio includes innovative projects like the MyCarer app for the Alzheimer's Society and the Saurk for Thomy, showcasing their ability to blend creativity with social relevance. McCann Worldgroup Germany is dedicated to evolving brand communication, ensuring that their strategies are not only impactful but also aligned with contemporary consumer needs.

12. New Communication GmbH & Co. KG

• Website: new-communication.de
• Ownership type: Private
• Headquarters: Kiel, Schleswig-Holstein, Germany
• Employee distribution: Germany 100%
• Founded year: 2000
• Headcount: 51-200
• LinkedIn: new-communication-gmbh-%26-co-kg

New Communication GmbH & Co. KG, based in Kiel, Schleswig-Holstein, Germany, is a marketing agency founded in 2000. With a workforce of 51-200 employees, the agency specializes in a broad spectrum of marketing services, including digital marketing, print communication, and crossmedia marketing. They cater to a variety of sectors, providing customized marketing strategies aimed at enhancing brand visibility and engagement. The agency has made notable strides in sustainability, achieving recognition as a climate-neutral company and receiving awards for being a bicycle-friendly employer. Their proactive approach to community engagement and innovation in marketing practices positions them as a relevant player in the advertising industry.

13. Leagas Delaney Hamburg

• Website: leagasdelaney.de
• Ownership type: Private
• Headquarters: Hamburg, Hamburg, Germany
• Employee distribution: Germany 100%
• Founded year: 2000
• Headcount: 11-50
• LinkedIn: leagas-delaney-hamburg-prague

Leagas Delaney Hamburg is an independent, owner-managed creative agency based in Hamburg, Germany. Established in 2000, the agency focuses on integrated brand management and advertising, providing innovative marketing solutions tailored to various industries. With a team of 36 employees, they operate globally, collaborating with clients to enhance brand desirability and consumer engagement. Their philosophy centers on redefining desire to provoke action, which is evident in their campaigns that aim to create meaningful interactions at every brand touchpoint. The agency has worked with notable clients such as CosmosDirekt, FISSLER, and DKMS, delivering campaigns that resonate with audiences and drive results. Their commitment to creativity and effectiveness has earned them accolades, including multiple Effie awards, highlighting their impact in the advertising space.

14. intention Werbeagentur GmbH

• Website: intention.de
• Ownership type: Private
• Headquarters: Bonn, North Rhine-Westphalia, Germany
• Employee distribution: Germany 100%
• Founded year: 1993
• Headcount: 51-200
• LinkedIn: intention-werbeagentur-gmbh

intention Werbeagentur GmbH, based in Bonn, North Rhine-Westphalia, Germany, is a marketing agency that specializes in crafting compelling advertising campaigns tailored to the unique needs of brands, companies, and organizations. Founded in 1993, the agency has built a reputation for enhancing visibility and communication effectiveness through creative solutions and strategic insights. With a team of approximately 30 experts, intention focuses on delivering campaigns that not only capture attention but also drive measurable results. Their portfolio includes a variety of clients, showcasing their ability to connect meaningfully with target audiences. The agency prides itself on its data-driven approach, ensuring that each campaign is not only innovative but also effective and adaptable to the ever-changing market dynamics.

15. advertising agency

• Website: luehmann-werbeagentur.de
• Ownership type: Private
• Headquarters: Hamburg, Hamburg, Germany
• Employee distribution: Germany 100%
• Founded year: 2003
• Headcount: 11-50
• LinkedIn: l%c3%bchmann-werbeagentur

Lühmann Werbeagentur, based in Hamburg, Germany, is a private advertising agency that has been operational since 2003. With a team of 18 employees, the agency specializes in a wide array of marketing and communication services. Their offerings include branding, web design, social media management, and photography, catering to a variety of businesses looking to enhance their brand visibility and engagement. The agency has worked with notable clients such as Unilever, Peek&Cloppenburg, and Bergamont Bicycles, showcasing their capability to handle projects across different sectors. Lühmann Werbeagentur's commitment to providing tailored marketing solutions positions them as a relevant player in the advertising industry.

16. Philipp und Keuntje GmbH

• Website: puk.agency
• Ownership type: Private
• Headquarters: Hamburg, Hamburg, Germany
• Employee distribution: Germany 100%
• Founded year: 1999
• Headcount: 51-200
• LinkedIn: philipp-und-keuntje-gmbh

Philipp und Keuntje GmbH, based in Hamburg, Germany, is a creative agency that specializes in advertising and media production. Founded in 1999, the agency has grown to employ around 184 individuals, focusing on enhancing brand presence through strategic campaigns and media solutions. Their services include brand strategy, creative campaigns, and various media productions, catering to a wide range of clients. The agency operates in multiple locations across Germany, including Hamburg, Berlin, Ingolstadt, Stuttgart, and Frankfurt. Philipp und Keuntje is known for its innovative approach, often transforming rational facts into emotional sensations that drive change in consumer behavior. Their work has garnered numerous awards, reflecting their effectiveness in the advertising space. The agency also emphasizes social responsibility, engaging in initiatives related to diversity, equity, and inclusion, as well as sustainability, aiming to be a climate-neutral agency by 2024.

17. m&r Kreativ

• Website: mrkreativ.de
• Ownership type: Private
• Headquarters: Saarbrücken, Saarland, Germany
• Founded year: 1984
• Headcount: 51-200
• LinkedIn: m%26r-kreativ

m&r Kreativ GmbH, based in Saarbrücken, Germany, is a marketing and advertising agency founded in 1984. With a workforce of approximately 100 employees, the company operates as a creative hub, offering a wide range of services that extend beyond traditional advertising. Their offerings include creative agency work, post-production, film production, and digital communication solutions. m&r Kreativ serves a variety of clients, from large corporations to regional businesses, demonstrating their adaptability and expertise in crafting tailored marketing strategies. The agency prides itself on its strategic approach to marketing, particularly in the realm of trade marketing, and has built a reputation for delivering innovative and effective communication solutions. Their involvement in community initiatives, such as supporting the local Child Protection Association, further highlights their commitment to social responsibility alongside their business endeavors.

18. Counterpart Group

• Website: counterpart.de
• Ownership type: Family Owned
• Headquarters: Neunkirchen, North Rhine-Westphalia, Germany
• Employee distribution: Germany 100%
• Founded year: 1991
• Headcount: 11-50
• LinkedIn: counterpart-group

Counterpart Group GmbH, based in Cologne, Germany, is a family-owned marketing agency founded in 1991. With a team of 28 employees, the agency specializes in crafting comprehensive marketing strategies, brand management, and digital marketing services. They cater to a variety of sectors, providing customized solutions aimed at boosting brand visibility and engagement. Their expertise spans social media marketing, public relations, crisis communication, and more. Counterpart Group positions itself as a full-service agency, integrating strategic know-how with creative execution to help clients achieve their marketing objectives. Their portfolio includes work for notable clients across industries such as food and beverage, real estate, education, and automotive, showcasing their capability to handle diverse marketing needs. The agency prides itself on its long-standing relationships with clients and a commitment to delivering measurable results.

19. Saatchi & Saatchi Germany

• Website: saatchi.de
• Ownership type: Private
• Headquarters: Düsseldorf, North Rhine-Westphalia, Germany
• Employee distribution: Germany 100%
• Founded year: 1970
• Headcount: 201-500
• LinkedIn: saatchi-saatchi-germany

Saatchi & Saatchi Germany, based in Düsseldorf, is an advertising agency that has been operational since 1970. The agency specializes in providing a variety of services that include conceptual and strategic consulting, campaign planning, and data analysis. Their primary goal is to assist businesses in improving their marketing strategies and increasing brand visibility. With a workforce of around 201-500 employees, the agency is positioned to cater to a range of clients, focusing on delivering creative solutions tailored to meet specific marketing needs. Saatchi & Saatchi Germany operates solely within Germany, ensuring a localized approach to their advertising efforts. The agency's commitment to innovation and creativity keeps it relevant in the fast-paced advertising industry.

Advertising Companies Insights: Key Companies in Germany

Company	Headquarter	Size	Founded	Ownership
Jung von Matt	Hamburg, Hamburg, Germany	1001-5000	1991	Private
thjnk	Hamburg, Hamburg, Germany	201-500	2004	Corporate
fischerAppelt	Hamburg, Hamburg, Germany	501-1000	1986	Private
PAHNKE Group	Hamburg, Hamburg, Germany	201-500	2020	Private
Leo Germany	Frankfurt, Hesse, Germany	51-200	1972	Private
GGH MullenLowe	Hamburg, Hamburg, Germany	11-50	1994	Private
nuts communication	Flensburg, Schleswig-Holstein, Germany	11-50	2008	Private
geno kom Werbeagentur GmbH	Neunkirchen, North Rhine-Westphalia, Germany	51-200	1961	Private
xy	Berlin, Berlin, Germany	10001+	2018	Private
Gerryland AG	Julbach, Bavaria, Germany	11-50	1985	Family Owned
McCann Worldgroup Germany	Frankfurt, Hesse, Germany	201-500	1912	Private
New Communication GmbH & Co. KG	Kiel, Schleswig-Holstein, Germany	51-200	2000	Private
Leagas Delaney Hamburg	Hamburg, Hamburg, Germany	11-50	2000	Private
intention Werbeagentur GmbH	Bonn, North Rhine-Westphalia, Germany	51-200	1993	Private
advertising agency	Hamburg, Hamburg, Germany	11-50	2003	Private
Philipp und Keuntje GmbH	Hamburg, Hamburg, Germany	51-200	1999	Private
m&r Kreativ	Saarbrücken, Saarland, Germany	51-200	1984	Private
Counterpart Group	Neunkirchen, North Rhine-Westphalia, Germany	11-50	1991	Family Owned
Saatchi & Saatchi Germany	Düsseldorf, North Rhine-Westphalia, Germany	201-500	1970	Private

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