North Carolina is home to a vibrant adventure travel industry, featuring companies that offer thrilling experiences ranging from whitewater rafting to ziplining and educational camps. This sector supports a growing interest in outdoor activities, catering to both thrill-seekers and those wanting to connect with nature. Recent trends highlight a shift towards eco-conscious practices and customized experiences, responding to consumer demand for greater involvement in the wilderness. The rise of glamping and immersive nature-oriented retreats speaks to a new wave of travelers seeking comfort alongside adventure. As safety standards and eco-friendly practices evolve, the industry is projected to expand further.


The companies listed here are a mix of established players and newer ventures, ranging in size from small teams to larger operations with hundreds of employees. Predominantly located throughout the mountainous and coastal regions of North Carolina, these private firms have been founded between the 1930s and 2020. They specialize in a variety of activities—like outdoor camps, ziplining, skydiving, and high-end resort experiences. Together, they reflect a robust high-performance sector keen on enhancing customer experience in adventure travel.


Continue reading to explore the top adventure travel companies in North Carolina.


Top 19 Adventure Travel Companies in North Carolina


1. Nantahala Outdoor Center

  • Website: noc.com
  • Ownership type: Private
  • Headquarters: Bryson City, North Carolina, United States (USA)
  • Employee distribution: United States (USA) 100%
  • Founded year: 1972
  • Headcount: 501-1000
  • LinkedIn: nantahala-outdoor-center

Nantahala Outdoor Center (NOC) is an outdoor adventure company based in Bryson City, North Carolina, founded in 1972. With a workforce of approximately 216 employees, NOC specializes in a variety of recreational activities, including whitewater rafting, zip lining, kayaking, and mountain biking. The company serves both individual consumers and organizations, providing thrilling outdoor experiences tailored to different skill levels. NOC also offers training programs in wilderness skills, ensuring that participants are well-prepared for their adventures. In addition to adventure activities, NOC provides lodging and dining services, enhancing the overall experience for visitors. The company operates in multiple locations, including several rivers in the Southeast, and has been recognized for its contributions to the adventure travel industry, including accolades from National Geographic Adventure. NOC's commitment to quality experiences and community involvement further underscores its relevance in the outdoor adventure sector.


2. Adventure Treks

  • Website: adventuretreks.com
  • Ownership type: Private
  • Headquarters: Zirconia, North Carolina, United States (USA)
  • Employee distribution: United States (USA) 91%, Morocco 9%
  • Founded year: 1993
  • Headcount: 51-200
  • LinkedIn: adventure-treks

Adventure Treks, founded in 1993 and based in Zirconia, North Carolina, is a private outdoor education provider that offers adventure camps for teenagers aged 13-18. The company focuses on multi-week outdoor adventure travel programs that emphasize personal growth, skill development, and community building, all within a tech-free environment. With a team of experienced instructors, Adventure Treks aims to create memorable experiences that foster friendships and life skills among participants. The company operates primarily in the United States, with a small percentage of its workforce in Morocco. Adventure Treks has built a reputation for its safety record and the quality of its programs, which include various outdoor activities in stunning locations such as Alaska, Peru, and the Pacific Northwest. Their commitment to providing enriching experiences for teens positions them as a significant player in the adventure travel industry.


3. Broadreach

  • Website: gobroadreach.com
  • Ownership type: Private
  • Headquarters: Raleigh, North Carolina, United States (USA)
  • Employee distribution: United States (USA) 76%, Costa Rica 8%, Ecuador 8%, Other 8%
  • Founded year: 1993
  • Headcount: 1-10
  • LinkedIn: broadreach-inc

Broadreach, based in Raleigh, North Carolina, is an educational travel company that specializes in summer adventure programs for middle school, high school, and college students. Founded in 1993, the company has developed a reputation for offering hands-on experiences that combine travel with learning. Their programs cover a range of interests, including marine biology, scuba diving, sailing, veterinary medicine, and wildlife conservation. Broadreach operates in over 40 countries, providing students with opportunities to explore different cultures and environments while gaining practical skills. The company emphasizes experiential learning, aiming to inspire curiosity and personal development among participants. With a dedicated team of experienced instructors, Broadreach ensures a supportive and safe environment for students to engage in their adventures. They also offer custom programs in partnership with schools, further extending their reach in the educational travel sector.


4. Navitat Canopy Adventures

  • Website: navitat.com
  • Ownership type: Private
  • Headquarters: Barnardsville, North Carolina, United States (USA)
  • Employee distribution: United States (USA) 100%
  • Founded year: 2009
  • Headcount: 51-200
  • LinkedIn: navitat-canopy-adventures

Navitat Canopy Adventures, founded in 2009, is an adventure tourism company based in Barnardsville, North Carolina. The company specializes in tree-based zipline tours and outdoor activities, offering a variety of experiences designed for individuals, families, and groups. With a strong emphasis on safety and environmental stewardship, Navitat aims to connect guests with nature in stunning settings. They operate multiple tours, including the Treetop Tour and Mountaintop Tour, and have expanded their offerings to include nighttime adventures and guided RTV tours. Navitat is committed to conservation, employing staff who are passionate about the outdoors and providing ongoing environmental education. This dedication to both guest experience and ecological responsibility positions Navitat as a noteworthy player in the adventure travel industry.


5. Latin Tours

  • Website: latintoursglobal.com
  • Ownership type: Private
  • Headquarters: Charlotte, North Carolina, United States (USA)
  • Founded year: 1989
  • Headcount: 1-10
  • LinkedIn: latin-tours

Latin Tours, based in Charlotte, North Carolina, is a private travel agency that has been operating since 1989. The company specializes in crafting unique tour experiences in Peru, catering to both individual travelers and families. With a team of 17 employees, Latin Tours offers a variety of travel packages that include adventure activities such as trekking, rappelling, and kayaking, alongside cultural tours that highlight Peru's rich heritage. Their services are designed to simplify the complexities of travel planning, ensuring that customers have memorable experiences. The agency has established itself as a reliable operator in the Peruvian travel market, focusing on customer satisfaction and personalized travel itineraries.


6. French Broad Adventures

  • Website: frenchbroadrafting.com
  • Ownership type: Family Owned
  • Headquarters: Marshall, North Carolina, United States (USA)
  • Employee distribution: United States (USA) 100%
  • Founded year: 1981
  • Headcount: 11-50
  • LinkedIn: french-broad-adventures

French Broad Adventures, based in Marshall, North Carolina, is a family-owned outdoor recreation provider that has been operating since 1981. Specializing in adventure tourism, the company offers a variety of activities including whitewater rafting, ziplining, canyoneering, and off-road e-biking. With a focus on safety, they ensure that all guided adventures are conducted by experienced professionals. The company has a strong track record, having guided over 500,000 trips and earned more than 2,000 five-star reviews on TripAdvisor. They are also recognized for their commitment to sustainability and safety, being the first accredited operation by the Association of Challenge Course Technology for their zipline tours. French Broad Adventures is actively involved in the local community and is a member of several regional chambers of commerce, further solidifying their role in the adventure travel sector.


7. Adventure Center of Asheville


Adventure Center of Asheville, established in 2010, is a family-owned business located in Asheville, North Carolina. The company specializes in outdoor recreational activities, prominently featuring ziplining, climbing, and biking. It operates the Asheville Treetops Adventure Park, which includes over 77 unique challenges across various aerial trails. The center also offers KidZip, designed specifically for younger adventurers, and KOLO Bike Park, catering to mountain biking enthusiasts. The Adventure Center serves a broad audience, including families, school groups, and corporate clients, providing tailored experiences that foster teamwork and enjoyment in nature. The company is committed to safety and has received positive feedback for its knowledgeable staff and engaging activities. It has not reported any funding, indicating a self-sustained operation focused on community involvement and outdoor adventure.


8. High Gravity Adventures Zip Line & Aerial Park


High Gravity Adventures Zip Line & Aerial Park, located in Blowing Rock, North Carolina, is an adventure park that specializes in outdoor recreational activities such as ziplining, climbing, and swinging. Founded in 2015, the company has quickly established itself as a go-to destination for adventure seekers in the Blue Ridge Mountains. With a focus on safety and expert guidance, High Gravity Adventures offers a variety of experiences designed for individuals, families, and groups, accommodating participants from ages 4 to 94. The park features multiple attractions, including a high-altitude zip line tour, two aerial adventure parks, and a unique giant swing. High Gravity Adventures is also notable for being one of the first operators to receive Operations Accreditation from the Association for Challenge Course Technology, underscoring their commitment to industry standards and best practices. This accreditation reflects their dedication to providing quality experiences while ensuring the safety of their guests. The company has not reported any funding, indicating that it operates independently within the adventure travel market.


9. Way To Go Tours

  • Website: waytogotours.com
  • Ownership type: Private
  • Headquarters: Raleigh, North Carolina, United States (USA)
  • Employee distribution: United States (USA) 100%
  • Founded year: 1991
  • Headcount: 11-50
  • LinkedIn: way-to-go-tours

Way To Go Tours, based in Raleigh, North Carolina, has been operating since 1991. This private travel agency focuses on eco-tourism and custom travel packages for Central and South America. With a team of knowledgeable destination specialists, they provide tailored itineraries that cater to individual and group needs. Their offerings include fully independent land and air packages, group travel planning, and eco-tours, ensuring that clients experience the natural beauty and cultural richness of their destinations. The company prides itself on promoting sustainable travel practices and has developed strong partnerships with ground operators in the region. Way To Go Tours is recognized as a preferred supplier for notable travel networks, enhancing their credibility in the industry. They have not reported any funding, indicating a self-sustained business model.


10. Naventure

  • Website: naventure.com
  • Ownership type: Private
  • Headquarters: Pisgah Forest, North Carolina, United States (USA)
  • Employee distribution: United States (USA) 100%
  • Founded year: 2019
  • Headcount: 51-200
  • LinkedIn: adventure-ocala

Naventure, founded in 2019 and based in Pisgah Forest, North Carolina, is an outdoor adventure company that offers a variety of nature-based activities. The company operates in stunning natural settings, providing experiences that include camping, glamping, hiking, swimming, paddling, and more. Naventure caters to outdoor enthusiasts and families, aiming to create memorable experiences while promoting responsible recreation. They manage campgrounds and recreation areas in the Ocala and Pisgah National Forests, working closely with the U.S. Forest Service to ensure sustainable practices and the preservation of these vital public lands. Their commitment to environmental stewardship is evident in their operations, which focus on enhancing visitor experiences while safeguarding natural resources. Naventure has not reported any funding, indicating a self-sustaining business model as they grow within the adventure travel industry.


11. Historic Tapoco Lodge

  • Website: tapoco.com
  • Ownership type: Venture Capital
  • Headquarters: Robbinsville, North Carolina, United States (USA)
  • Employee distribution: United States (USA) 100%
  • Latest funding: $600.0M, June 2012
  • Founded year: 1930
  • Headcount: 51-200
  • LinkedIn: historic-tapoco-lodge

Historic Tapoco Lodge, founded in 1930, is a hospitality company located in Robbinsville, North Carolina. It offers a range of accommodations, including lodge suites, lodge rooms, and cabin rooms, along with dining services at the Tapoco Tavern. The lodge is situated on a 120-acre campus along the Cheoah River, making it a popular destination for travelers and outdoor enthusiasts. Guests can explore the surrounding Nantahala National Forest and enjoy various activities such as hiking, fishing, and motorcycling. The lodge also provides amenities like spa services and a concierge team to assist with local attractions. Tapoco Lodge is part of the Enthusiast Hotel Collection, which highlights its commitment to providing unique and memorable experiences for its guests. The company has received significant funding, indicating a strong backing for its operations and growth.


12. Paraclete Xp Skyventure LLC

  • Website: flyxp.com
  • Ownership type: Private
  • Headquarters: Raeford, North Carolina, United States (USA)
  • Employee distribution: United States (USA) 100%
  • Founded year: 2007
  • Headcount: 11-50
  • LinkedIn: paraclete-xp-skyventure-llc

Paraclete XP Skyventure LLC, operating under the brand Fly XP, is an adventure sports facility located in Raeford, North Carolina. Founded in 2007, the company has established itself as a prominent player in the indoor skydiving and tandem skydiving markets. With a dedicated team of 19 employees, Paraclete XP offers a range of experiences designed for thrill-seekers, from ages as young as three. Their facilities include the largest vertical wind tunnel in the United States, providing a unique indoor skydiving experience. In addition to indoor skydiving, they also offer tandem skydiving, catering to both beginners and those looking to obtain a skydiving license. Paraclete XP is known for its focus on safety and customer satisfaction, ensuring that every visitor has a memorable adventure. The company operates without reported funding, indicating a self-sustaining business model that has thrived since its inception.


13. Cataloochee Ranch

  • Website: cataloocheeranch.com
  • Ownership type: Family Owned
  • Headquarters: Maggie Valley, North Carolina, United States (USA)
  • Employee distribution: United States (USA) 100%
  • Founded year: 1934
  • Headcount: 11-50
  • LinkedIn: cataloochee-guest-ranch

Cataloochee Ranch, established in 1934, is a family-owned resort located in Maggie Valley, North Carolina, near the Great Smoky Mountains National Park. The ranch spans 700 acres and offers a variety of accommodations, including rustic cabins and a lodge. It is known for its breathtaking views and a range of outdoor activities designed to reconnect guests with nature. Cataloochee Ranch provides experiences such as horseback riding, hiking, and seasonal events, making it a popular destination for families and groups seeking adventure and relaxation. The ranch has a rich history, having served as one of the first overnight destinations for tourists visiting the national park, and continues to attract visitors with its blend of rustic charm and modern amenities.


14. The Swag

  • Website: theswag.com
  • Ownership type: Private
  • Headquarters: Waynesville, North Carolina, United States (USA)
  • Employee distribution: United States (USA) 100%
  • Founded year: 1982
  • Headcount: 11-50
  • LinkedIn: the-swag

The Swag is a luxury resort located in Waynesville, North Carolina, nestled in the picturesque Great Smoky Mountains. Founded in 1982, the resort has established itself as a premier destination for individuals and couples seeking a unique getaway experience. The Swag offers high-end accommodations, including private cabins and suites, each designed to provide comfort and stunning views of the surrounding landscape. Guests can engage in a variety of activities, such as guided hikes on world-class trails and horseback riding, which enhance their connection to nature. The resort also features gourmet dining options and wellness services, ensuring a holistic experience for visitors. The Swag has maintained its relevance in the hospitality and adventure travel sectors by focusing on authentic hospitality and immersive experiences, appealing to those who appreciate both luxury and the great outdoors.


15. Kitty Hawk Kites, Inc


Kitty Hawk Kites, Inc. is an adventure retailer based in Nags Head, North Carolina, founded in 1974. The company specializes in outdoor recreational products and experiences, particularly kites, adventure gear, and outdoor toys. With a mission to teach the world to fly, Kitty Hawk Kites has established itself as a prominent player in the adventure sports industry. They offer a range of activities including hang gliding, kiteboarding, kayaking, and parasailing, catering to both outdoor enthusiasts and families. Their commitment to providing engaging and fun experiences has made them a notable name in the adventure sector, particularly in the Outer Banks region. The company operates multiple locations and has a strong online presence, allowing them to reach a broader audience interested in outdoor adventures.


16. Summit Powder Mountain

  • Website: summitpowdermountain.com
  • Ownership type: Private
  • Headquarters: Eden, North Carolina, United States (USA)
  • Employee distribution: United States (USA) 100%
  • Founded year: 2012
  • Headcount: 11-50
  • LinkedIn: summit-

Summit Powder Mountain, located in Eden, North Carolina, is a private ski resort founded in 2012. The resort specializes in winter recreational activities, primarily skiing and snowboarding, and offers a range of services including lodging and dining. With a focus on providing uncrowded experiences, Powder Mountain caters to outdoor enthusiasts who appreciate the beauty of nature and the thrill of winter sports. The resort features over 8,000 skiable acres and has made significant investments in infrastructure, including new lifts to enhance access to pristine terrain. In addition to winter sports, Powder Mountain is also involved in summer activities, promoting multi-use trails for hiking and biking. The company has established the Powder Art Foundation, a non-profit initiative aimed at integrating art into the mountain landscape, further enriching the visitor experience. The resort's approach to limiting ticket sales ensures a more exclusive and enjoyable experience for its guests.


17. Boone Cocoon

  • Website: boonecocoon.com
  • Ownership type: Private
  • Headquarters: Boone, North Carolina, United States (USA)
  • Employee distribution: United States (USA) 100%
  • Founded year: 2020
  • Headcount: 1-10
  • LinkedIn: boone-cocoon

Boone Cocoon is a glamping site located in Boone, North Carolina, established in 2020. The company specializes in providing unique outdoor accommodations that elevate the traditional camping experience. Guests can enjoy luxurious amenities such as BBQ grills and kayaks, all while being immersed in the natural beauty of the Blue Ridge Mountains. Boone Cocoon targets individuals and families looking for a comfortable escape into nature, enhancing their outdoor experience with modern conveniences. The company is also committed to community engagement, partnering with local organizations like the Western Youth Network and supporting environmental initiatives through volunteer work and donations. This involvement reflects a dedication to both the local community and the preservation of natural resources, further solidifying its place in the adventure travel industry.


18. Kitty Hawk Kites & Adventures


Kitty Hawk Kites & Adventures, founded in 1974, is an adventure retail company based in Nags Head, North Carolina. Specializing in kites and outdoor activities, the company has built a reputation for providing quality products and experiences for outdoor enthusiasts and families. Kitty Hawk Kites offers a variety of adventure gear, including kites, wind art, and equipment for activities like kite flying, kayaking, and hang gliding. They have established multiple physical locations across the Outer Banks and maintain a robust online presence, allowing them to reach a broader audience. The company is also known for its educational initiatives, teaching customers how to engage in various outdoor activities. Their involvement in local events and community projects further underscores their commitment to promoting adventure and outdoor recreation.


19. Tryon International Equestrian Center & Resort

  • Website: tryon.com
  • Ownership type: Private
  • Headquarters: Mill Spring, North Carolina, United States (USA)
  • Employee distribution: United States (USA) 100%
  • Founded year: 2014
  • Headcount: 201-500
  • LinkedIn: tryon-resort

Tryon International Equestrian Center & Resort, located in Mill Spring, North Carolina, is a private equestrian facility founded in 2014. It serves as a comprehensive destination for equestrian competitors and leisure visitors alike, offering a range of services that include equestrian events, on-site lodging, dining options, and shopping experiences. The center is situated in the picturesque Blue Ridge Foothills, providing a scenic backdrop for various outdoor activities. Tryon International hosts numerous equestrian competitions and events throughout the year, making it a hub for equestrian sports. Additionally, the resort features amenities such as trail rides and golf clubs, appealing to a broader audience interested in outdoor adventures. The center's commitment to providing a first-class experience for its visitors solidifies its position in the adventure travel industry.



Adventure Travel Insights: Key Companies in North Carolina


CompanyHeadquarterSizeFoundedOwnership
Nantahala Outdoor CenterBryson City, North Carolina, United States (USA)501-10001972Private
Adventure TreksZirconia, North Carolina, United States (USA)51-2001993Private
BroadreachRaleigh, North Carolina, United States (USA)1-101993Private
Navitat Canopy AdventuresBarnardsville, North Carolina, United States (USA)51-2002009Private
Latin ToursCharlotte, North Carolina, United States (USA)1-101989Private
French Broad AdventuresMarshall, North Carolina, United States (USA)11-501981Family Owned
Adventure Center of AshevilleAsheville, North Carolina, United States (USA)1-102010Family Owned
High Gravity Adventures Zip Line & Aerial ParkBlowing Rock, North Carolina, United States (USA)11-502015Private
Way To Go ToursRaleigh, North Carolina, United States (USA)11-501991Private
NaventurePisgah Forest, North Carolina, United States (USA)51-2002019Private
Historic Tapoco LodgeRobbinsville, North Carolina, United States (USA)51-2001930Venture Capital
Paraclete Xp Skyventure LLCRaeford, North Carolina, United States (USA)11-502007Private
Cataloochee RanchMaggie Valley, North Carolina, United States (USA)11-501934Family Owned
The SwagWaynesville, North Carolina, United States (USA)11-501982Private
Kitty Hawk Kites, IncNags Head, North Carolina, United States (USA)11-501974Private
Summit Powder MountainEden, North Carolina, United States (USA)11-502012Private
Boone CocoonBoone, North Carolina, United States (USA)1-102020Private
Kitty Hawk Kites & AdventuresNags Head, North Carolina, United States (USA)201-5001974Private
Tryon International Equestrian Center & ResortMill Spring, North Carolina, United States (USA)201-5002014Private


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