Radio advertising companies play a crucial role in the media industry by helping businesses reach their target audiences through broadcast channels. This sector is home to various entities, from local stations to national networks, each offering specialized services tailored to different client needs. These firms are innovatively transitioning by integrating digital marketing strategies alongside traditional radio ads, allowing them to adapt to changing consumer behaviors. Recent trends highlight the growth of programmatic advertising and targeted campaigns, enabling brands to maximize their impact across diverse demographics and channels while continuing to engage audiences effectively via audio mediums.

The companies listed here vary in size and specialization, ranging from family-owned firms to corporate giants. Localities span the globe, including North America, the UK, and Australia, reflecting a unique blend of regional flavors and operations. Founded between the late 1950s and new millennium, they showcase evolution in advertising techniques and media consumption habits. These firms mainly operate in radiobroadcasting and digital advertising, demonstrating a commitment to connecting brands with consumers using both traditional and innovative advertising solutions.

Continue reading to explore the top radio advertising companies.

Top 18 Radio Advertising Companies

1. Midwest Communications, Inc.

• Website: mwcradio.com
• Ownership type: Family Owned
• Headquarters: Wausau, Wisconsin, United States (USA)
• Employee distribution: United States (USA) 100%
• Founded year: 1958
• Headcount: 501-1000
• LinkedIn: midwest-communications-inc.

Midwest Communications, Inc. is a family-owned media company based in Wausau, Wisconsin, specializing in radio broadcasting and advertising services. Founded in 1958, the company has grown to operate 81 radio stations across nine states, including Wisconsin, Michigan, and Tennessee. Midwest Communications focuses on providing local businesses with customized advertising solutions designed to enhance visibility and customer engagement. Their services extend beyond traditional radio advertising to include branding, marketing strategies, and various media services aimed at supporting client growth. The company prides itself on its commitment to serving both listeners and advertising clients, ensuring that local businesses can effectively reach their target audiences. With a workforce of approximately 661 employees, Midwest Communications maintains a strong presence in the radio industry, emphasizing community connection and client success.

2. Global

• Website: global.com
• Ownership type: Private
• Headquarters: London, England, United Kingdom (UK)
• Employee distribution: United Kingdom (UK) 90%, India 2%, Spain 2%, Other 6%
• Founded year: 2007
• Headcount: 1001-5000
• LinkedIn: global-

Global is a media company based in London, UK, founded in 2007. It specializes in radio broadcasting and outdoor advertising, providing a range of services that include operating popular radio stations and offering outdoor advertising solutions. Global's portfolio features some of the UK's most recognized radio brands, such as Heart, Capital, LBC, Classic FM, and Radio X, collectively reaching over 51 million individuals weekly. The company also runs a digital advertising exchange known as DAX, which connects brands with audiences across audio and outdoor platforms. This combination of radio and outdoor advertising allows Global to serve businesses and consumers effectively, facilitating connections between brands and large audiences across the UK and Europe.

3. Bell Media

• Website: bellmedia.ca
• Ownership type: Corporate
• Headquarters: Toronto, Ontario, Canada
• Employee distribution: Canada 97%, Other 3%
• Latest funding: April 2011
• Founded year: 2014
• Headcount: 5001-10000
• LinkedIn: bell-media-

Bell Media Inc., founded in 2014 and based in Toronto, Ontario, is a prominent media company in Canada. It operates across multiple platforms, including television, radio, and digital media. The company is known for its extensive radio broadcasting services, managing 103 stations nationwide, which cater to a wide audience. Bell Media provides comprehensive advertising solutions, allowing businesses to connect with consumers through various channels. Their advertising sales division focuses on delivering targeted campaigns, utilizing their vast media assets to maximize reach and impact. Additionally, Bell Media is involved in digital advertising, offering tools like the Bell Marketing Platform to enhance campaign effectiveness. The company serves both businesses and consumers, ensuring that clients can effectively reach their desired audiences.

4. MediaWorks NZ

• Website: mediaworks.co.nz
• Ownership type: Corporate
• Headquarters: Auckland, Auckland, New Zealand
• Employee distribution: New Zealand 100%
• Latest funding: April 2025
• Founded year: 1989
• Headcount: 501-1000
• LinkedIn: mediaworks-nz

MediaWorks NZ, based in Auckland, is a prominent media company in New Zealand, specializing in radio broadcasting, outdoor advertising, and digital media. Founded in 1989, the company operates a variety of well-known radio brands, including Mai FM, The Edge, George FM, More FM, The Breeze, The Rock, The Sound, Magic, Humm, and Channel X. MediaWorks also offers the rova streaming app, which allows users to access their favorite radio stations and podcasts on demand. The company focuses on providing effective advertising solutions that help businesses connect with audiences across multiple platforms. With a workforce of approximately 933 employees, MediaWorks is dedicated to engaging with communities throughout New Zealand, making it a key player in the media industry.

5. Arn

• Website: arn.com.au
• Ownership type: Corporate
• Headquarters: North Sydney, New South Wales, Australia
• Employee distribution: Australia 100%
• Latest funding: March 2024
• Founded year: 1994
• Headcount: 1001-5000
• LinkedIn: australian-radio-network

ARN Media Ltd. is a corporate entity based in North Sydney, New South Wales, Australia, founded in 1994. The company specializes in broadcast radio and digital audio services, operating 58 radio stations across 33 markets and 46 DAB+ stations nationwide. ARN's platforms, including iHeartRadio, offer a wide array of advertising solutions aimed at connecting businesses with consumers. The company has made significant strides in the audio industry, positioning itself as a key player in both traditional and digital audio advertising. Their innovative products, such as dynamic audio and geo-targeted advertising, enhance their offerings, making them a relevant choice for advertisers looking to engage with audiences effectively.

6. Pattison Media

• Website: pattisonmedia.com
• Ownership type: Private
• Headquarters: Kamloops, British Columbia, Canada
• Employee distribution: Canada 100%
• Founded year: 1965
• Headcount: 501-1000
• LinkedIn: jim-pattison-broadcast-group

Pattison Media, founded in 1965 and based in Kamloops, British Columbia, is a private media company that specializes in radio broadcasting, television programming, and digital content creation. With a workforce of approximately 466 employees, the company operates 51 radio stations, 3 television stations, and 21 online news portals across Western Canada. Pattison Media is dedicated to producing locally relevant content that resonates with audiences in the regions they serve. Their advertising services are tailored to help businesses engage effectively with local communities, leveraging their extensive reach from Vancouver Island to Winnipeg. In addition to traditional radio and television, Pattison Media has expanded into digital marketing and podcast production, providing a comprehensive approach to media and advertising. Their commitment to quality content and community involvement positions them as a significant player in the media landscape of Western Canada.

7. Vista Radio Ltd

• Website: vistaradio.ca
• Ownership type: Private
• Headquarters: Courtenay, British Columbia, Canada
• Employee distribution: Canada 99%
• Founded year: 2004
• Headcount: 201-500
• LinkedIn: vista-radio-ltd

Vista Radio Ltd, founded in 2004 and based in Courtenay, British Columbia, is a private media company specializing in radio broadcasting and digital marketing services. With a workforce of approximately 295 employees, Vista Radio operates numerous radio stations across Canada, providing targeted advertising solutions tailored to local businesses and organizations. Their services include programmatic audio advertising, social media campaigns, search engine marketing, and more, allowing clients to enhance their brand visibility and connect effectively with their audience. Vista Radio is committed to community involvement, supporting over 10,000 local events annually and generating significant funds for charities. Their innovative approach includes being the first Canadian broadcaster to adopt cloud-based music distribution, showcasing their forward-thinking mindset in the industry.

8. Forever Media

• Website: forevermediainc.com
• Ownership type: Private
• Headquarters: Bridgeville, Pennsylvania, United States (USA)
• Employee distribution: United States (USA) 100%
• Founded year: 1991
• Headcount: 201-500
• LinkedIn: delmarva-broadcasting

Forever Media, Inc. is a broadcasting and digital marketing company based in Bridgeville, Pennsylvania. Founded in 1991, the company operates multiple radio stations across various markets, including Cumberland, Pittsburgh, Wilmington, and York. They provide a range of marketing services aimed at both businesses and consumers, focusing on enhancing visibility and market reach through radio broadcasting and audience-targeted advertising. In addition to traditional radio advertising, Forever Media has expanded its offerings to include digital marketing strategies such as email marketing, SEO/SEM, and social media management. This multi-platform approach allows them to cater to the evolving needs of advertisers in a competitive marketplace.

9. Adams Radio Group

• Website: adamsradiogroup.com
• Ownership type: Private
• Headquarters: Lakeville, Minnesota, United States (USA)
• Employee distribution: United States (USA) 100%
• Founded year: 2013
• Headcount: 51-200
• LinkedIn: adams-radio-group-llc

Adams Radio Group, founded in 2013 and based in Lakeville, Minnesota, is a media company that specializes in local radio broadcasting and advertising services. With a workforce of approximately 91 employees, the company operates in several markets, including Fort Wayne, Las Cruces, Northwest Indiana, and Tallahassee. They provide a range of marketing solutions designed to help local businesses connect with their target audiences. Their services include on-air advertising, digital marketing, and event marketing, all tailored to meet the specific needs of their clients. Adams Radio Group prides itself on its local presence, with fully staffed teams in each market, ensuring that they understand and can effectively engage with the communities they serve. This localized approach is critical in an industry where personal connections and community involvement can significantly impact advertising effectiveness.

10. Cherry Creek Radio

• Website: cherrycreekmedia.com
• Ownership type: Corporate
• Headquarters: Denver, Colorado, United States (USA)
• Employee distribution: United States (USA) 100%
• Latest funding: $18.8M, March 2022
• Founded year: 2004
• Headcount: 1-10
• LinkedIn: cherry-creek-radio

Cherry Creek Radio, also known as Cherry Creek Media, is a media company based in Denver, Colorado, that specializes in radio broadcasting, event promotion, and digital marketing services. Founded in 2004, the company operates 43 radio stations across the Rocky Mountain Region, Upper Midwest, Northwest, and Southwest. Cherry Creek Radio focuses on serving local businesses and advertisers, helping them connect with their target audiences through various media channels. The company prides itself on its community-oriented approach, emphasizing the importance of understanding local markets and fostering relationships with listeners and advertisers alike. In addition to traditional radio broadcasting, Cherry Creek Radio offers cutting-edge digital marketing programs, enhancing their advertising partners' reach and effectiveness. The company has also secured significant funding, with a recent amount of $18.75 million in March 2022, which supports its growth and operational capabilities.

11. Westwood One

• Website: westwoodone.com
• Ownership type: Corporate
• Headquarters: New York, New York, United States (USA)
• Employee distribution: United States (USA) 99%
• Latest funding: December 2013
• Founded year: 1985
• Headcount: 501-1000
• LinkedIn: westwoodone

Westwood One, Inc., founded in 1985 and based in New York City, is a prominent audio network that specializes in radio programming and advertising services. The company offers a wide array of content, including music, talk shows, and sports programming, catering to both radio stations and advertisers. As the national-facing arm of Cumulus Media, Westwood One connects listeners with popular brands and events, such as the NFL and NCAA, through its extensive network of over 9,800 affiliated stations. The company is dedicated to providing technical support and innovative solutions that help clients effectively engage audiences across multiple platforms. Their services also include podcasting, which has become increasingly important in the audio advertising landscape. Westwood One's commitment to quality content and audience engagement positions it as a key player in the radio advertising industry.

12. Connoisseur Media

• Website: connoisseurmedia.com
• Ownership type: Private Equity
• Headquarters: United States (USA)
• Employee distribution: United States (USA) 99%, Other 1%
• Latest funding: $5.4M, May 2013
• Founded year: 2004
• Headcount: 51-200
• LinkedIn: connoisseur-media

Connoisseur Media LLC is a media company based in the United States, specializing in radio broadcasting and digital marketing. Founded in 2004, the company operates 13 radio stations across markets including Connecticut, Maryland, and New York. Connoisseur Media is dedicated to helping local businesses connect with consumers through tailored advertising solutions. Their approach combines traditional radio with modern digital marketing strategies, ensuring that they meet the evolving needs of advertisers. The company prides itself on its deep local involvement, meaningful content, and a commitment to community service. This focus on local engagement is reflected in their programming and events, which aim to resonate with the communities they serve. Connoisseur Media has also received funding, amounting to $5.4 million in 2013, which supports their growth and operational capabilities.

13. Hubbard Broadcasting, Inc.

• Website: hubbardbroadcasting.com
• Ownership type: Family Owned
• Headquarters: Saint Paul, Minnesota, United States (USA)
• Employee distribution: United States (USA) 100%
• Founded year: 1923
• Headcount: 1001-5000
• LinkedIn: hubbard-broadcasting

Hubbard Broadcasting, Inc., founded in 1923 by Stanley E. Hubbard, is a family-owned media company based in Saint Paul, Minnesota. The company specializes in television and radio broadcasting, as well as digital marketing and production services. With a workforce of approximately 795 employees, Hubbard operates over 50 radio stations across the United States, delivering news, entertainment, and community-focused programming. Their commitment to local journalism and community engagement is evident in their operations, which span from Chicago to New Mexico. In addition to radio, Hubbard Broadcasting has a notable presence in television and digital media, including the operation of the REELZ network and the digital marketing agency 2060 Digital. This multifaceted approach allows them to effectively connect businesses with consumers, enhancing their advertising reach and impact.

14. Golden West

• Website: goldenwest.ca
• Ownership type: Private
• Headquarters: Altona, Manitoba, Canada
• Employee distribution: Canada 100%
• Founded year: 1957
• Headcount: 201-500
• LinkedIn: golden-west-broadcasting

Golden West Broadcasting Ltd., based in Altona, Manitoba, is a media company that specializes in radio broadcasting and digital marketing services. Since its inception in 1957, Golden West has grown to operate 38 radio stations across the Prairie provinces of Canada, including Alberta, Saskatchewan, and Manitoba. The company focuses on providing local and national advertising solutions tailored to the needs of businesses, particularly those targeting rural markets. In addition to traditional radio advertising, Golden West offers a robust digital advertising network, which includes 20 online local news properties. Their in-house marketing agency, Homefield, provides a comprehensive suite of services, including website design, SEO, and social media marketing, further enhancing their ability to support clients in reaching their target audiences. With a listener base of approximately 2.5 million and a commitment to community involvement, Golden West plays a vital role in connecting businesses with local consumers.

15. Lost Coast Communications Inc.

• Website: lostcoastcommunications.com
• Ownership type: Private
• Headquarters: Ferndale, California, United States (USA)
• Employee distribution: United States (USA) 100%
• Founded year: 1996
• Headcount: 11-50
• LinkedIn: lost-coast-communications-inc-

Lost Coast Communications Inc., founded in 1996 and based in Ferndale, California, is a media company that specializes in marketing and advertising solutions through radio broadcasting and digital platforms. With a team of approximately 29 employees, the company operates four radio stations: KHUM, KSLG, KWPT, and KLGE. These stations provide a platform for local businesses and organizations to enhance their outreach and community engagement. In addition to traditional radio advertising, Lost Coast Communications offers web ads and public service announcements, allowing clients to effectively connect with their target audiences. The company prides itself on its commitment to serving the local community, reflecting the unique culture and interests of Humboldt County. Their digital offerings, including the NXT platform, enable clients to reach consumers on national websites while maintaining local control over their advertising campaigns.

16. Ad Results Media

• Website: adresultsmedia.com
• Ownership type: Private Equity
• Headquarters: Houston, Texas, United States (USA)
• Employee distribution: United States (USA) 100%
• Latest funding: December 2019
• Founded year: 1998
• Headcount: 51-200
• LinkedIn: ad-results-media

Ad Results Media is an advertising agency based in Houston, Texas, founded in 1998. The company specializes in digital audio and podcast advertising, offering services that include podcast advertising, video podcast marketing, and digital audio solutions. They cater to marketers and agencies looking for innovative advertising strategies to connect with their audiences. Ad Results Media has a notable presence in the audio advertising industry, leveraging both digital platforms and traditional broadcast radio to maximize reach and effectiveness. Their client portfolio includes well-known brands, and they have developed a reputation for executing impactful campaigns that drive measurable results. The company operates multiple offices across the United States, including locations in Austin, Boston, Los Angeles, and San Diego, further enhancing their ability to serve clients nationwide.

17. Southern Cross Austereo

• Website: sca.com.au
• Ownership type: Private
• Headquarters: Sydney, New South Wales, Australia
• Employee distribution: Australia 100%
• Founded year: 1980
• Headcount: 1001-5000
• LinkedIn: southern-cross-austereo

Southern Cross Austereo (SCA) is a prominent media company based in Sydney, Australia, founded in 1980. The company specializes in broadcasting audio and visual content, operating a network of 99 radio stations across the country, including the popular Hit and Triple M brands. SCA reaches approximately 95% of the Australian population through its extensive radio and television networks, as well as its digital audio platform, LiSTNR. This platform not only hosts radio content but also offers podcasts and music, catering to a wide range of listeners. SCA's involvement in regional media is notable, as they provide national sales representation for numerous regional radio stations, enhancing their reach and influence in local markets. The company also engages in corporate social responsibility initiatives, partnering with charities to support community causes. Overall, SCA plays a vital role in the Australian media landscape, particularly in the radio advertising sector.

18. Rich Media

• Website: richbroadcasting.com
• Ownership type: Venture Capital
• Headquarters: Idaho Falls, Idaho, United States (USA)
• Employee distribution: United States (USA) 100%
• Latest funding: Seed, $76,000, June 2015
• Founded year: 2011
• Headcount: 11-50
• LinkedIn: rich-broadcasting

Rich Media, known as Rich Broadcasting, is a media company based in Idaho Falls, Idaho, founded in 2011. With a workforce of approximately 31 employees, the company focuses on radio and digital advertising, offering customized marketing solutions to businesses. Rich Broadcasting operates several radio stations, including KID Newsradio, The Wolf, Star 98, and The Pick, catering to various listener preferences. Their services extend beyond traditional radio, incorporating digital advertising strategies that help clients enhance their online presence and engage effectively with target audiences. The company has received seed funding of $76,000 in 2015, which supports its growth and operational capabilities in the competitive advertising landscape.

Radio Advertising Insights: Key Companies

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