The customer satisfaction survey industry in DACH focuses on gathering insights from consumers to improve products and services. Companies in this field develop tools and platforms for conducting surveys, analyzing feedback, and enhancing overall customer experiences. Offering solutions that range from software as a service (SaaS) to innovative methodologies, they help businesses interpret data in actionable ways. Looking ahead, the industry is expected to integrate more advanced technologies, such as AI, to drive deeper emotional insights. Engaging customers has never been more crucial, highlighting the relevance of understanding satisfaction to drive loyalty and revenue growth.


The investor landscape for customer satisfaction survey companies in DACH complements a dynamic market. Comprised of 17 firms, this list features a mix of venture capital and private equity investors. They range from established giants like SAP, headquartered in Walldorf, to agile startups like Sictic in Zurich. Company sizes vary significantly, from small teams to corporations with thousands of employees. Founded as early as 1995 and as recent as 2018, these investors collectively drove 72 deals in the last year. Their focus on transforming customer feedback mechanisms reflects their commitment to innovation and growth in a competitive market.


Top 17 Customer Satisfaction Survey Investors in DACH


1. Point Nine

  • Website: pointnine.com
  • Type: Venture Capital
  • Headquarters: Berlin, Berlin, Germany
  • Founded year: 2011
  • Headcount: 11-50
  • Number of deals in 2024: 16
  • LinkedIn: point-nine-capital

Point Nine is a Berlin-based venture capital firm founded in 2011, focusing on early-stage investments in technology startups, particularly in the SaaS, enterprise software, and B2B marketplace sectors. They provide seed funding and participate in subsequent funding rounds to help startups scale their operations. Notably, Point Nine has invested in Typeform, a conversational interaction platform that facilitates customer feedback collection and enhances user engagement. Their investment history with Typeform includes participation in multiple funding rounds, including Seed, Series A, Series B, and Series C, highlighting their commitment to supporting companies that improve customer interaction and satisfaction. This involvement positions Point Nine as a relevant player in the customer satisfaction survey industry.


2. Speedinvest

  • Website: speedinvest.com
  • Type: Venture Capital
  • Headquarters: Vienna, Vienna, Austria
  • Founded year: 2011
  • Headcount: 51-200
  • Number of deals in 2024: 45
  • LinkedIn: speedinvest

Speedinvest is a venture capital firm based in Vienna, Austria, founded in 2011. The firm specializes in funding early-stage tech startups across Europe, providing both capital and hands-on support to help these startups scale their operations. Speedinvest's investment focus spans various technology sectors, including Deep Tech, Fintech, and SaaS. Notably, they have invested in companies relevant to the customer satisfaction survey industry, such as Usersnap, which raised funds in 2013 and offers user feedback tools, and Metrilo, which raised funds in 2015 and 2017, providing analytics solutions that help businesses understand customer satisfaction. Additionally, they participated in the seed round for Enbrite.ly, which also aligns with customer feedback and analytics. Speedinvest leverages a vast network of industry experts to assist their portfolio companies, enhancing their potential for success in the customer satisfaction survey space.


3. Sictic

  • Website: sictic.ch
  • Type: Venture Capital
  • Headquarters: Zurich, Zurich, Switzerland
  • Founded year: 2014
  • Headcount: 201-500
  • Number of deals in 2024: 77
  • LinkedIn: sictic

SICTIC is a not-for-profit organization based in Zurich, Switzerland, that connects smart money investors with innovative Swiss early-stage technology startups. Founded in 2014, SICTIC provides investment opportunities, networking events, and educational resources to facilitate the growth of startups and the investment community. Notably, Sictic has been involved in several transactions relevant to the customer satisfaction survey industry, including Caplena, a SaaS startup that raised a 7-figure seed round to enhance its sales and marketing efforts and mature its product, and TestingTime, which raised over $2.8 million in a Series A round. These investments highlight Sictic's commitment to supporting companies that focus on customer feedback and satisfaction solutions.


4. Bayern Kapital

  • Website: bayernkapital.de
  • Type: Venture Capital
  • Headquarters: Landshut, Bavaria, Germany
  • Founded year: 1995
  • Headcount: 11-50
  • Number of deals in 2024: 27
  • LinkedIn: bayern-kapital-gmbh

Bayern Kapital is a venture capital firm based in Landshut, Bavaria, Germany, founded in 1995. The firm specializes in providing investment and growth capital to innovative high-tech startups and scale-ups in Bavaria. Bayern Kapital supports its clients with financial resources and access to a network of industry experts, helping them navigate the challenges of growth and development in various sectors, including life sciences and software. Notably, they have invested in Testbirds, a Munich-based software company that focuses on user testing and feedback, which is integral to customer satisfaction surveys. They also invested in Loyalift, a company that aims to enhance customer engagement, further emphasizing their involvement in sectors that relate to customer satisfaction. Their diverse portfolio showcases their commitment to fostering innovation in technology that can impact customer experience and satisfaction.


5. IBB Ventures


IBB Ventures is a venture capital firm based in Berlin, Germany, founded in 1997. The firm specializes in early-stage financing and has supported over 270 startups, providing not only funding but also expertise and resources to help these businesses thrive in competitive markets. Notable transactions include their investment in Civey, a startup focused on technology development, which may relate to data collection and analysis relevant to customer satisfaction surveys. They also invested in Loopline Systems, an HR solution provider, which emphasizes employee satisfaction—a key component of overall customer satisfaction. Furthermore, their participation in the Series A funding round for babelforce indicates their commitment to innovative solutions that could enhance customer service experiences. Overall, IBB Ventures demonstrates a diverse investment strategy that includes companies with potential relevance to customer satisfaction metrics.


6. APX Talent Pool

  • Website: apx.vc
  • Type: Venture Capital
  • Headquarters: Berlin, Berlin, Germany
  • Founded year: 2018
  • Headcount: 11-50
  • Number of deals in 2024: 7
  • LinkedIn: apx-talent-pool

APX Talent Pool is a venture capital firm based in Berlin, founded in 2018, that specializes in earliest-stage investments in startups with digital business models. Backed by prominent entities like Axel Springer and Porsche, APX provides funding and growth assistance to ambitious pre-seed startups, helping them navigate the challenges of launching and scaling their businesses. Among their notable transactions, they have invested in Bonrepublic, an HR startup that focuses on employee satisfaction, which is closely related to customer satisfaction metrics. Additionally, their investment in Datacy, a company that allows individuals to manage and monetize their browsing data, reflects a commitment to data-driven solutions that could intersect with customer feedback and satisfaction analysis. Their diverse portfolio indicates a willingness to support innovative solutions that may enhance customer satisfaction survey methodologies.


7. b2venture

  • Website: b2venture.vc
  • Type: Venture Capital
  • Headquarters: St. Gallen, St. Gallen, Switzerland
  • Founded year: 2000
  • Headcount: 11-50
  • Number of deals in 2024: 15
  • LinkedIn: btovpartners

b2venture is a venture capital firm based in St. Gallen, Switzerland, founded in 2000. The firm specializes in early-stage investments in innovative startups across various sectors, providing financial backing and support to entrepreneurs. They collaborate with a community of angel investors, enhancing their investment strategy and positioning them as a key player in the European venture capital landscape. Notably, b2venture has participated in funding rounds for companies like Chattermill, which raised significant capital to expand its customer experience analytics platform, indicating their interest in the customer satisfaction survey industry. Additionally, they have invested in Testbirds, a provider of software testing solutions, which may also relate to customer satisfaction through product usability testing. Their diverse portfolio and focus on innovative solutions align with the goals of enhancing customer satisfaction.


8. Capnamic

  • Website: capnamic.com
  • Type: Venture Capital
  • Headquarters: Cologne, North Rhine-Westphalia, Germany
  • Founded year: 2012
  • Headcount: 11-50
  • Number of deals in 2024: 6
  • LinkedIn: capnamic-ventures

Capnamic is a venture capital firm based in Cologne, North Rhine-Westphalia, Germany, founded in 2012. The firm specializes in early-stage investments, providing funding and strategic support to startups to help them thrive in competitive markets. Capnamic focuses on delivering high returns through careful portfolio management and investment strategies. Notably, they have invested in Zeotap, a mobile data platform that raised significant funding across multiple rounds, indicating a strong interest in data analytics and customer insights. Their investment in HiPeople, which raised funds to enhance hiring processes, further demonstrates their commitment to improving customer and employee satisfaction through innovative solutions. With a total of six investments in 2024, Capnamic continues to actively seek opportunities that align with their strategic focus.


9. Sap

  • Website: sap.com
  • Type: Corporate
  • Headquarters: Walldorf, Baden-Württemberg, Germany
  • Founded year: 1972
  • Headcount: 10001+
  • Number of deals in 2024: 3
  • LinkedIn: sap

SAP SE, founded in 1972 and headquartered in Walldorf, Germany, is a leading software company specializing in enterprise software solutions, including ERP systems and business technology platforms. With over 10,000 employees, SAP operates globally, providing tools that enable real-time insights and improved decision-making for businesses across various industries. Notably, SAP has made significant investments in the customer satisfaction survey space, including the acquisition of Qualtrics in November 2018 for $8 billion, which focuses on experience management. Additionally, SAP announced its intent to acquire Emarsys in October 2020, a company known for its capabilities in personalization and omnichannel customer engagement, further enhancing SAP's offerings in customer insights. Furthermore, SAP's acquisition of hybris in 2013 aimed to integrate omni-channel commerce solutions with its enterprise technology, reinforcing its commitment to improving customer experiences.


10. Mountain Partners


Mountain Partners is a venture capital firm based in Zurich, Switzerland, founded in 2005. The firm specializes in investment management and focuses on providing funding and operational support to startups and technology companies across Europe, Latin America, and Asia. Mountain Partners manages a diversified portfolio of VC funds aimed at empowering innovative businesses and facilitating their growth. Notably, they have invested in Customer Alliance, a Berlin-based company that specializes in customer feedback and satisfaction solutions, participating in both Series A and Series B funding rounds in 2011 and 2012, respectively. This involvement highlights their interest in the customer satisfaction survey industry, showcasing their commitment to supporting companies that enhance customer experience and feedback mechanisms.


11. Project A

  • Website: project-a.com
  • Type: Venture Capital
  • Headquarters: Berlin, Berlin, Germany
  • Founded year: 2012
  • Headcount: 51-200
  • Number of deals in 2024: 13
  • LinkedIn: project-a-ventures

Project A is a venture capital firm based in Berlin, Germany, founded in 2012. They specialize in early-stage tech investments and provide operational support to startups, including consulting in tech and growth, access to a network of investors, and pre-seed investment opportunities. Notably, Project A has participated in several relevant transactions, such as their investment in Loopline Systems, a Berlin-based HR solution startup that focuses on enhancing workplace environments, which can directly impact customer satisfaction through improved employee engagement. They also invested in uberall, a location marketing tech company, which may relate to customer satisfaction through effective marketing strategies. With 13 investments in 2024 alone, Project A is actively supporting startups that could influence customer satisfaction metrics.


12. 468Cap

  • Website: 468cap.com
  • Type: Venture Capital
  • Headquarters: Berlin, Berlin, Germany
  • Founded year: 2020
  • Headcount: 11-50
  • Number of deals in 2024: 27
  • LinkedIn: 468cap

468 Capital is a venture capital firm based in Berlin, Germany, specializing in technology investments. Founded in 2020, the firm focuses on backing founder-led startups across various sectors, including AI, energy transition, and enterprise software. With a global investment approach, 468Cap operates from dual headquarters in Berlin and San Francisco. Notable transactions include their investment in Karla, a delivery startup that raised $3.8 million to enhance delivery transparency and optimize the post-purchase experience, which is crucial for customer satisfaction. They also participated in the funding of Superchat, a platform that consolidates communications from multiple channels, thereby improving customer interactions and efficiency. These investments reflect 468Cap's commitment to supporting innovations that can significantly impact customer satisfaction and experience.


13. Dtcp


DTCP is a venture capital firm based in Hamburg, Germany, founded in 2015. The firm specializes in Growth Equity and Infrastructure investments, focusing on transformative technology leaders and digital infrastructure to support their growth and accelerate digital transformation. DTCP has been involved in several significant transactions, particularly in the analytics and marketing technology space. For instance, they participated in Heap's Series C and D funding rounds, where Heap, an analytics startup, raised substantial capital to enhance its digital analytics platform. Additionally, DTCP has invested in AppsFlyer, a marketing technology platform that aids businesses in optimizing their app marketing strategies. These investments align with the customer satisfaction survey industry, as they provide tools and insights that can significantly improve customer engagement and satisfaction.


14. Angel Invest


Angel Invest is a venture capital firm based in Berlin, Germany, founded in 2018. They specialize in angel investments in early-stage technology startups, providing both funding and strategic guidance to help founders achieve product-market fit and prepare for Series A funding. With a focus on ambitious technology startups across Europe, Angel Invest has been involved in several notable transactions. For instance, they participated in the seed funding round for Clarisights, a company that raised $2.3 million in December 2018, which is relevant to the customer satisfaction survey industry as it deals with analytics and insights. Additionally, they invested in Xeno, a marketing automation startup, which, while not directly in the survey space, operates in a related field that can impact customer satisfaction. Their portfolio also includes DataMilk and Cheerfy, both of which are technology-driven companies that could contribute to enhancing customer experiences and satisfaction metrics.


15. Picus Capital

  • Website: picuscap.com
  • Type: Venture Capital
  • Headquarters: Munich, Bavaria, Germany
  • Founded year: 2015
  • Headcount: 11-50
  • Number of deals in 2024: 28
  • LinkedIn: picus-capital

Picus Capital is a Munich-based venture capital firm founded in 2015, specializing in early-stage technology investments. With a focus on empowering innovative startups across various sectors, including fintech and healthcare, Picus Capital provides not only capital but also strategic guidance and HR support. They have been involved in several relevant transactions, such as their investment in Zavvy, an employee enablement platform that raised $4M in seed funding, and Bennie, a New York-based employee benefits platform that secured $33M in seed funding. These investments highlight their commitment to enhancing employee experiences, which is closely tied to customer satisfaction. Their mission is to support entrepreneurs in challenging the status quo and building sustainable category leaders globally.


16. Partners Group

  • Website: partnersgroup.com
  • Type: Private Equity
  • Headquarters: Baar, Zug, Switzerland
  • Founded year: 1996
  • Headcount: 1001-5000
  • Number of deals in 2024: 19
  • LinkedIn: partners-group

Partners Group Holding AG is a prominent investment management firm based in Baar, Zug, Switzerland, specializing in private equity, private infrastructure, private real estate, and private debt. Founded in 1996, the firm manages over USD 149 billion in assets and is recognized for its innovative approach and commitment to sustainability. Among its notable transactions, Partners Group acquired IRI in 2018, a leader in data analytics and market research, which plays a crucial role in understanding customer satisfaction. Additionally, their investment in GlobalLogic, valued at over $2 billion, highlights their focus on technology and data services that can enhance customer experience. These strategic investments position Partners Group as a significant player in sectors that are closely aligned with customer satisfaction survey methodologies.


17. 3TS Capital Partners


3TS Capital Partners is a venture capital firm based in Vienna, Austria, founded in 1999. The firm specializes in technology-focused private equity and venture capital, providing expansion capital and buyout funding to small and medium-sized enterprises in growth sectors, particularly in technology, internet, media, communications, and technology-enabled services. Notable transactions include their investment in Omniconvert, which raised $1,086,530 in Series A funding in 2016, focusing on customer experience optimization. They also invested in 123FormBuilder, which raised $1,000,000 in a venture round in 2015, a platform that can be utilized for customer feedback and surveys. Additionally, their investment in Piano, which raised $3,600,000 in Series A funding in 2017, highlights their commitment to enhancing digital user experiences, further aligning with customer satisfaction objectives. Overall, 3TS Capital Partners actively supports companies that contribute to improving customer satisfaction and experience.



Customer Satisfaction Survey Insights: Key Investors in DACH


InvestorHeadquarterSizeFoundedDeals 2024
Point NineBerlin, Berlin, Germany11-50201116
SpeedinvestVienna, Vienna, Austria51-200201145
SicticZurich, Zurich, Switzerland201-500201477
Bayern KapitalLandshut, Bavaria, Germany11-50199527
IBB VenturesBerlin, Berlin, Germany11-50199718
APX Talent PoolBerlin, Berlin, Germany11-5020187
b2ventureSt. Gallen, St. Gallen, Switzerland11-50200015
CapnamicCologne, North Rhine-Westphalia, Germany11-5020126
SapWalldorf, Baden-Württemberg, Germany10001+19723
Mountain PartnersZurich, Zurich, Switzerland11-5020051
Project ABerlin, Berlin, Germany51-200201213
468CapBerlin, Berlin, Germany11-50202027
DtcpHamburg, Hamburg, Germany51-20020156
Angel InvestBerlin, Berlin, Germany1-10201823
Picus CapitalMunich, Bavaria, Germany11-50201528
Partners GroupBaar, Zug, Switzerland1001-5000199619
3TS Capital PartnersVienna, Vienna, Austria11-5019990


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