The customer satisfaction survey industry in Benelux focuses on understanding and enhancing consumer experiences. Companies offer tools and platforms for collecting feedback, analyzing sentiments, and driving improvements. This sector features technology startups, data analytics firms, and established market intelligence providers. 2023 saw a rise in demand for actionable insights, with organizations increasingly recognizing the importance of customer-centric strategies. AI-driven solutions are becoming popular, empowering businesses to gather real-time feedback and adjust their offerings promptly. As competition intensifies, firms providing nuanced, tailored survey methodologies will likely define the future of satisfaction measurement in this market.


The list features 17 investors in the Benelux region, primarily venture capital and private equity firms. They range in size, from small firms with fewer than 10 employees to large entities with thousands on staff. Established between 2000 and 2014, these investors showcase a commitment to funding innovative companies, with 2024 deal counts indicating robust activity across the board. Noteworthy investors include Cipio Partners from Luxembourg and Newion from Amsterdam, each with multiple investments supporting the customer satisfaction survey sector directly or indirectly.


Top 17 Customer Satisfaction Survey Investors in Benelux


1. Newion


Newion Partners is a venture capital firm based in Amsterdam, Netherlands, founded in 2000. The firm specializes in investing in early-stage technology companies, particularly within the business software sector. Newion provides capital, expertise, and support to help these companies scale and achieve market leadership, focusing on businesses located in North/West Europe. Among their notable transactions, Newion led a $2.5 million Series A investment in CustomerGauge, a company dedicated to customer experience management, which highlights their engagement in the customer satisfaction survey industry. Additionally, they invested in Objective Platform, a European scale-up that offers marketing measurement and optimization software, further emphasizing their interest in tools that enhance customer satisfaction. Their recent investments, including Churned and Occtoo, also reflect a commitment to supporting innovative solutions that can impact customer satisfaction metrics.


2. Cipio Partners

  • Website: cipiopartners.com
  • Type: Venture Capital
  • Headquarters: Luxembourg
  • Founded year: 2003
  • Headcount: 11-50
  • Number of deals in 2024: 2
  • LinkedIn: cipio-partners

Cipio Partners is a venture capital firm based in Luxembourg, founded in 2003, specializing in European growth capital and minority buyouts for technology companies. With a focus on software and B2B sectors, they provide financial support and strategic guidance to help businesses scale and prepare for liquidity events. Notably, Cipio Partners has been involved in significant transactions such as their investment in Cint, which raised $13 million in Series B funding in 2010. Cint is a prominent player in the digital insights and data collection space, directly related to customer satisfaction surveys. Additionally, they have invested in Onzo, an energy data analytics company, which, while not directly in the customer satisfaction survey industry, operates in a technology-driven sector that may utilize customer feedback mechanisms. Their portfolio reflects a commitment to technology firms with proven business models, making them a relevant investor in the context of customer satisfaction surveys.


3. Mangrove Capital Partners


Mangrove Capital Partners is a venture capital firm based in Luxembourg, founded in 2000, that specializes in early-stage investments in innovative technology companies. With a focus on empowering startups in Europe and Israel, they provide both financial support and strategic guidance. Notably, they have invested in Affogata, a Tel Aviv-based customer intelligence platform, which raised $5.5 million in a seed funding round co-led by Mangrove. This platform is directly relevant to customer satisfaction as it helps businesses understand and improve customer experiences. Additionally, they participated in a Series B funding round for Lightico, a US-based customer interaction firm, which emphasizes customer engagement and satisfaction. These transactions highlight Mangrove's commitment to sectors that enhance customer satisfaction and intelligence.


4. Main Capital Partners

  • Website: main.nl
  • Type: Private Equity
  • Headquarters: The Hague, South Holland, Netherlands
  • Founded year: 2003
  • Headcount: 51-200
  • Number of deals in 2024: 16
  • LinkedIn: main-capital-partners-bv

Main Capital Partners is a private equity investment firm based in The Hague, Netherlands, founded in 2003. The firm specializes in enterprise software and provides strategic guidance and investment to software businesses across various sectors, including healthcare, finance, and HR-Tech. Notable transactions include the acquisition of Assessio, a Stockholm-based developer of a SaaS solution for talent assessments, and TMA, a Dutch talent management company known for its integrated talent management platform. These investments highlight Main Capital's commitment to enhancing customer satisfaction through innovative software solutions. Additionally, their funding of Talkwalker, a social media analytics platform, underscores their interest in tools that analyze customer sentiment and engagement, further aligning with the customer satisfaction survey industry.


5. Volta Ventures

  • Website: volta.ventures
  • Type: Venture Capital
  • Headquarters: Amsterdam, North Holland, Netherlands
  • Founded year: 2014
  • Headcount: 11-50
  • Number of deals in 2024: 4
  • LinkedIn: volta-ventures

Volta Ventures is a venture capital firm based in Amsterdam, North Holland, Netherlands, founded in 2014. The firm specializes in seed and early-stage investments in enterprise software startups within the Benelux region. With a focus on technology-driven companies, Volta Ventures provides capital and strategic support to help startups grow in competitive markets. Notably, they have invested in Qualifio, a Belgium-based interactive marketing and data collection platform, which raised €3 million in Series A funding to expand its activities, indicating a strong interest in customer engagement solutions. Additionally, they invested in Churned, which raised over $2.7 million in a seed round, likely focusing on customer retention and insights. These transactions highlight Volta Ventures' involvement in sectors that are relevant to customer satisfaction surveys, despite their broader focus on enterprise software, FinTech, and HealthTech.


6. Peak

  • Website: peak.capital
  • Type: Venture Capital
  • Headquarters: Amsterdam, North Holland, Netherlands
  • Founded year: 2008
  • Headcount: 11-50
  • Number of deals in 2024: 8
  • LinkedIn: peak-capital

Peak Capital is a venture capital firm based in Amsterdam, Netherlands, founded in 2008. The firm specializes in investing in early-stage companies within the SaaS, marketplace, and platform sectors, primarily in Europe. With a focus on innovative founders, Peak Capital has made several notable investments that align with customer satisfaction and feedback. For instance, they invested in Hello Customer, a Belgian SaaS startup that focuses on customer feedback platforms, raising €6 million to expand into the US market. Additionally, they supported journy.io, a cloud-based Customer Data Platform that raised seed funding to provide better customer data for marketing, sales, and support teams. These investments highlight Peak Capital's active role in the customer satisfaction survey industry, as they back companies that enhance customer experience and feedback mechanisms.


7. Exor N.V.

  • Website: exor.com
  • Type: Venture Capital
  • Headquarters: Amsterdam, North Holland, Netherlands
  • Founded year: 2009
  • Headcount: 11-50
  • Number of deals in 2024: 26
  • LinkedIn: exor_2

Exor N.V. is a holding company based in Amsterdam, Netherlands, founded in 2009. It operates across various sectors, including automotive, healthcare, and media, and manages a diverse portfolio of companies such as Ferrari, Stellantis, and Philips. Exor focuses on enhancing value through strategic investments and operational support. In recent years, Exor has been involved in several notable transactions that align with customer satisfaction and engagement. For example, they participated in a Series C funding round for Tekion, which raised $150 million to improve automotive technology, potentially enhancing customer experiences in the automotive sector. They also invested in Karat, a technical interviewing startup that raised $110 million to improve hiring processes, which can indirectly affect customer satisfaction by ensuring better talent acquisition. Furthermore, Exor's investment in TextYess, a startup focused on communication, suggests a direct interest in enhancing customer engagement and satisfaction. These transactions highlight Exor's commitment to investing in companies that can influence customer satisfaction positively.


8. Pmv

  • Website: pmv.eu
  • Type: Venture Capital
  • Headquarters: Brussels, Brussels, Belgium
  • Founded year: 2001
  • Headcount: 51-200
  • Number of deals in 2024: 11
  • LinkedIn: pmv-eu

Participatiemaatschappij Vlaanderen (PMV) is a public entity that acts as an investment company for the Flemish government, founded in 2001 and based in Brussels, Belgium. PMV provides a range of financing solutions, including loans and co-financing, to startups, scale-ups, and established businesses across various sectors such as real estate, clean tech, and life sciences. Notably, PMV has invested in companies that are relevant to customer satisfaction, including journy.io, a cloud-based Customer Data Platform that raised seed funding to enhance customer data for marketing and support teams. Additionally, PMV's investment in Froomle, an AI company focused on personalizing consumer experiences, highlights their engagement in sectors that directly influence customer satisfaction. Their diverse portfolio and consulting services further position them as a significant player in fostering sustainable growth in businesses that impact customer experiences.


9. Fortino Capital


Fortino Capital is a venture capital and growth equity firm based in Antwerp, Flanders, Belgium, founded in 2013. The firm specializes in investing in B2B software companies, providing both funding and strategic support to help these businesses grow and scale effectively. Notable transactions include their investment in Zaion, a SAAS developer of a voice customer relationship processing solution, which raised €9 million in a Series A funding round. This investment highlights Fortino's engagement in the customer relationship management sector, which is closely tied to customer satisfaction surveys. Additionally, Fortino has invested in Reveall, which focuses on expanding its team and product roadmap, and MobieTrain, a mobile micro-learning platform, indicating their commitment to innovative solutions that can enhance customer experiences. Overall, Fortino Capital's portfolio reflects a strong alignment with the needs of companies in the customer satisfaction survey industry.


10. henQ

  • Website: henq.vc
  • Type: Venture Capital
  • Headquarters: Amsterdam, North Holland, Netherlands
  • Founded year: 2004
  • Headcount: 11-50
  • Number of deals in 2024: 4
  • LinkedIn: henq-invest

henQ is a venture capital firm based in Amsterdam, Netherlands, founded in 2004. The firm specializes in funding early-stage B2B software startups across Europe, providing investments ranging from €1M to €10M. henQ focuses on unique and innovative business models, offering tailored support and a quick investment process to help startups overcome funding challenges and achieve growth. Notably, henQ has been involved in several transactions relevant to the customer satisfaction survey context. For instance, they led a funding round for Stravito, a knowledge management solution that aids in market intelligence, which is crucial for understanding customer needs and satisfaction. Additionally, henQ's investment in Wakoopa, an application monitoring service, highlights their interest in tools that can enhance user experience and satisfaction. These investments demonstrate henQ's engagement with companies that contribute to the customer satisfaction survey industry.


11. GapMinder VC

  • Website: gapminder.vc
  • Type: Venture Capital
  • Headquarters: Amsterdam, North Holland, Netherlands
  • Founded year: 2017
  • Headcount: 11-50
  • Number of deals in 2024: 3
  • LinkedIn: gapminder-vc

GapMinder VC is a venture capital firm based in Amsterdam, Netherlands, founded in 2017. The firm specializes in investing in early-stage startups within the Deeptech and SaaS sectors, providing not only capital but also strategic support in areas such as recruitment, marketing, sales strategy, and financial planning. In 2023, GapMinder VC participated in a significant funding round for Siena AI, which raised $4.7 million to revolutionize AI-powered customer service by integrating empathy into its interactions. This investment highlights their focus on enhancing customer service experiences. Additionally, GapMinder has been involved in multiple funding rounds for DRUID AI, a conversational AI technology company, which has raised substantial amounts to expand its international presence and improve customer engagement through advanced AI solutions. These transactions reflect GapMinder's commitment to supporting innovative technologies that aim to improve customer satisfaction.


12. Axivate Capital

  • Website: axivate.com
  • Type: Venture Capital
  • Headquarters: Amsterdam, North Holland, Netherlands
  • Founded year: 2012
  • Headcount: 1-10
  • LinkedIn: axivate-capital

Axivate Capital is a venture capital firm based in Amsterdam, Netherlands, founded in 2012. The firm specializes in providing investment and consulting services to both innovative startups and established companies across various sectors, including digital media, e-commerce, leisure, telecom, travel, and horeca. Notably, Axivate Capital has made several investments in companies that are directly involved in the customer satisfaction survey industry. For instance, they invested in Feedback Company, which focuses on customer feedback solutions, and Tevreden, which specializes in customer satisfaction measurement. Additionally, they have supported Opiness, a platform that gathers customer reviews, and Qualizorg, which is involved in quality assessments in healthcare. These transactions highlight Axivate Capital's engagement with businesses that are integral to the customer satisfaction survey landscape, showcasing their ability to identify and nurture growth potential in this area.


13. Lrm

  • Website: lrm.be
  • Type: Venture Capital
  • Headquarters: Hasselt, Flanders, Belgium
  • Founded year: 1994
  • Headcount: 51-200
  • Number of deals in 2024: 1
  • LinkedIn: lrmnv

LRM is an investment company founded in 1994, based in Hasselt, Flanders, Belgium. It is dedicated to fostering sustainable economic growth in the Limburg region by providing financing and expertise to startups, scale-ups, and mature companies. LRM engages in various sectors, including real estate development and the reconversion of old mining sites, contributing to the local economic ecosystem. Notably, LRM has participated in funding rounds for companies like Thalento, which focuses on talent management and assessment, and MobieTrain, a mobile micro-learning platform that enhances employee training and engagement. These investments suggest a commitment to innovation and development in areas that could indirectly relate to customer satisfaction, particularly in employee satisfaction and training contexts.


14. Randstad

  • Website: randstad.com
  • Type: Corporate
  • Headquarters: Diemen, North Holland, Netherlands
  • Founded year: 1960
  • Headcount: 10001+
  • Number of deals in 2024: 1
  • LinkedIn: randstad

Randstad NV, founded in 1960 and based in Diemen, North Holland, Netherlands, is a leading staffing agency specializing in human resource consulting and workforce management. With over 10,000 employees, Randstad offers a comprehensive range of services including temporary and permanent staffing, HR support, and advisory consulting. Their clientele spans various industries, focusing on effective talent acquisition and workforce solutions. Notably, Randstad has made strategic investments in companies that align with enhancing customer satisfaction in the HR domain. For instance, their investment in Crunchr, a People Analytics platform, aims to improve HR processes through predictive analytics, which can directly influence employee satisfaction and, by extension, customer satisfaction. Additionally, their participation in the Series B funding of Gigwalk highlights their interest in innovative platforms that enhance workforce management and service delivery, further indicating their commitment to improving customer experiences. These transactions reflect Randstad's strategic focus on integrating technology and analytics into HR practices, making them a relevant player in the customer satisfaction survey industry.


15. Cvc

  • Website: cvc.com
  • Type: Private Equity
  • Headquarters: Luxembourg
  • Founded year: 2005
  • Headcount: 1001-5000
  • Number of deals in 2024: 16
  • LinkedIn: cvc-capital-partners

CVC Capital Partners is a prominent private equity investment firm based in Luxembourg, founded in 2005. The firm specializes in private equity, credit, secondaries, and infrastructure, managing approximately €193 billion in assets for over 1000 clients, including pension funds and institutional investors. CVC has made significant investments in various sectors, including a notable acquisition of Cerved Group, Italy's leading provider of business credit information, which emphasizes their interest in data-driven insights relevant to customer satisfaction. Additionally, their investment in Unily, a SaaS platform focused on employee experience, highlights their commitment to enhancing organizational performance and satisfaction, which is closely linked to customer satisfaction outcomes. These transactions reflect CVC's strategic approach to delivering sustainable value and growth through investments that can impact customer satisfaction metrics.


16. ZMT Ventures


ZMT Ventures is a venture capital firm based in Amsterdam, North Holland, Netherlands, founded in 2013. The firm partners with entrepreneurs to provide investment and strategic support, focusing on building long-term relationships and creating value across various industries. Notably, ZMT Ventures has been involved in several transactions relevant to customer satisfaction, including Pisano, which raised $1,000,000 in a Pre-Seed Round in June 2015, and Twentify, which raised $1,000,000 in a Seed Round in May 2014. These investments indicate ZMT Ventures' commitment to supporting companies that enhance customer experience and satisfaction.


17. Endeit Capital


Endeit Capital is a venture capital firm based in Amsterdam, Netherlands, founded in 2006. The firm specializes in growth capital investments for European tech scale-ups, focusing on sectors such as AI, fintech, and climate tech. Endeit Capital provides strategic support and portfolio management to entrepreneurs, helping innovative companies grow through expertise and resources. Notably, Endeit Capital has invested in MetrixLab, a company that provides market research and analytics services, which are essential for understanding customer satisfaction. They also backed Stravito, a knowledge management solution that aids in leveraging data for improved customer insights. Their investment in Roamler, an on-demand workforce platform, further demonstrates their engagement in sectors that can impact customer experience and satisfaction.



Customer Satisfaction Survey Insights: Key Investors in Benelux


InvestorHeadquarterSizeFoundedDeals 2024
NewionAmsterdam, North Holland, Netherlands11-5020006
Cipio PartnersLuxembourg11-5020032
Mangrove Capital PartnersLuxembourg11-5020005
Main Capital PartnersThe Hague, South Holland, Netherlands51-200200316
Volta VenturesAmsterdam, North Holland, Netherlands11-5020144
PeakAmsterdam, North Holland, Netherlands11-5020088
Exor N.V.Amsterdam, North Holland, Netherlands11-50200926
PmvBrussels, Brussels, Belgium51-200200111
Fortino CapitalAntwerp, Flanders, Belgium11-5020139
henQAmsterdam, North Holland, Netherlands11-5020044
GapMinder VCAmsterdam, North Holland, Netherlands11-5020173
Axivate CapitalAmsterdam, North Holland, Netherlands1-1020120
LrmHasselt, Flanders, Belgium51-20019941
RandstadDiemen, North Holland, Netherlands10001+19601
CvcLuxembourg1001-5000200516
ZMT VenturesAmsterdam, North Holland, Netherlands1-1020130
Endeit CapitalAmsterdam, North Holland, Netherlands11-5020061


Want to find more investors focusing on the customer satisfaction survey industry?

If you want to find more investors that are active in the customer satisfaction surveyindustry, you can do that with Inven. We built this list and analysis throughInven's Investor Search, and there are a lot more private equity, venturecapital, and corporate investors like these globally.

With Inven, you'll also get to know:

  • Deal History: Number of deals and their sizes.
  • Portfolio: Companies they've invested in.
  • Contact data: Key dealmakers, including their emails and phonenumbers.
  • ...and much more!