The online car rental industry in Benelux is thriving, driven by demand for flexible and convenient mobility solutions. Companies range from established players offering traditional rental services to innovative startups providing car-sharing and subscription models. Consumers are increasingly drawn to options that emphasize sustainability, and many firms are adapting their fleets to include electric vehicles. Digital platforms are enhancing user experience, allowing seamless booking through user-friendly apps. By focusing on transparency and customer service, this industry is becoming more appealing. As urbanization rises, the sector is positioning itself for significant growth as transportation needs evolve.


The investors in the online car rental space represent a blend of corporate and venture capital firms from the Benelux region. Based in locations like Luxembourg and Amsterdam, these investors vary in size, from teams of a handful to over 10,000 employees. Established mainly between 2006 and 2019, their investment counts for 2024 showcase their commitment, with about 90 deals across various startups and companies. This active climate signals robust support for innovation and growth within this mobility sector.


Top 16 Online Car Rental Investors in Benelux


1. European Investment Bank (EIB)


The European Investment Bank (EIB) is a public entity based in Luxembourg, established in 1958, that provides financial services including loans, equity investments, guarantees, and advisory services to support sustainable projects across various sectors. EIB's clientele includes both public and private organizations seeking funding for initiatives that promote growth and job creation. In the context of online car rental, EIB has been involved in several relevant transactions, such as providing EUR 15 million to Autonom to enhance its e-car fleet, and financing Cabify with over $42 million in debt. Additionally, EIB has invested in Vulog, a company that offers a platform for on-demand mobility solutions, further demonstrating its commitment to supporting innovative mobility projects. These transactions highlight EIB's active role in the online car rental and broader mobility sectors.


2. Cvc

  • Website: cvc.com
  • Type: Private Equity
  • Headquarters: Luxembourg
  • Founded year: 2005
  • Headcount: 1001-5000
  • Number of deals in 2024: 16
  • LinkedIn: cvc-capital-partners

CVC Capital Partners is a prominent investment firm founded in 2005, based in Luxembourg, specializing in private equity, credit, secondaries, and infrastructure. With approximately €193 billion in assets under management for over 1000 clients, including pension funds and institutional investors, CVC focuses on delivering sustainable value and growth through strategic investments. Notably, CVC has made significant acquisitions in the transportation sector, including the acquisition of RAC, a leading vehicle rental and roadside assistance provider, in 2015, and Fraikin, a vehicle rental and fleet management company, in 2007. These transactions highlight CVC's commitment to investing in companies that operate within the online car rental and mobility services space, reinforcing their relevance in this industry.


3. HOWZAT Partners

  • Website: howzatpartners.com
  • Type: Venture Capital
  • Headquarters: Luxembourg
  • Founded year: 2006
  • Headcount: 1-10
  • Number of deals in 2024: 2
  • LinkedIn: howzat-media

HOWZAT Partners is a venture capital firm based in Luxembourg, founded in 2006. The firm specializes in investing in digital businesses and provides funding and strategic advisory services to early-stage companies. Notably, HOWZAT Partners has been involved in multiple funding rounds for Donkey Republic, a company that operates in the mobility sector, raising significant amounts such as $4,534,993 in February 2019 and $9,838,390 in December 2018. These transactions highlight HOWZAT's commitment to supporting innovative mobility solutions, making them a relevant player in the online car rental space.


4. Prosus Group

  • Website: prosus.com
  • Type: Venture Capital
  • Headquarters: Amsterdam, North Holland, Netherlands
  • Founded year: 2019
  • Headcount: 10001+
  • Number of deals in 2024: 21
  • LinkedIn: prosus-group

Prosus Group is a global technology investor and operator based in Amsterdam, Netherlands, focused on enhancing everyday life through technology. Founded in 2019, the firm operates across various sectors, including online classifieds, food delivery, payments, and education technology, serving over two billion customers worldwide. Prosus partners with local entrepreneurs to create valuable products and services, fostering community growth and sustainable business practices. Notably, Prosus has made significant investments in the mobility sector, including a $100 million investment in Kovi, a car subscription startup aimed at expanding operations in Latin America. Additionally, they led a funding round for QuickRide, a Bengaluru-based car and bike pooling mobile app, showcasing their commitment to innovative transportation solutions. These transactions highlight Prosus's strategic interest in the online car rental and mobility markets.


5. Exor N.V.

  • Website: exor.com
  • Type: Venture Capital
  • Headquarters: Amsterdam, North Holland, Netherlands
  • Founded year: 2009
  • Headcount: 11-50
  • Number of deals in 2024: 26
  • LinkedIn: exor_2

Exor N.V. is a holding company based in Amsterdam, Netherlands, founded in 2009. It operates across various sectors, including automotive, healthcare, and media, and manages a diverse portfolio of companies such as Ferrari and Stellantis. Exor focuses on enhancing value through strategic investments and operational support. Notably, Exor has been actively involved in the online car rental context through its investments in CARS24, a platform that facilitates the buying and selling of cars online. Exor participated in several funding rounds for CARS24, including a $300 million Series G round in December 2021, a $450 million round in September 2021, and earlier rounds in 2019 and 2020, demonstrating a commitment to supporting innovative solutions in the automotive space.


6. Adevinta

  • Website: adevinta.com
  • Type: Corporate
  • Headquarters: Amsterdam, North Holland, Netherlands
  • Founded year: 2019
  • Headcount: 5001-10000
  • LinkedIn: adevinta

Adevinta is a digital marketplace company founded in 2019, headquartered in Amsterdam, Netherlands. It operates a suite of online classifieds platforms across Europe, connecting consumers and businesses through services in re-commerce, real estate, mobility, and job listings. Adevinta's platforms attract millions of users monthly, facilitating transactions and promoting sustainable commerce. Notably, Adevinta has made significant investments in the mobility sector, including a €10.5M Series B investment in Bipi, a Spanish car-as-a-service marketplace, aimed at accelerating local growth and expanding into new European markets. Additionally, Adevinta's acquisition of Null-Leasing.com, a digital leasing services provider in Germany, enhances its automotive marketplace offerings. These transactions highlight Adevinta's strategic focus on the mobility and car rental sectors, reinforcing its role as a relevant investor in this space.


7. VentureFriends

  • Website: venturefriends.vc
  • Type: Venture Capital
  • Headquarters: Netherlands
  • Founded year: 2016
  • Headcount: 1-10
  • Number of deals in 2024: 8
  • LinkedIn: venturefriends

VentureFriends is a venture capital firm based in the Netherlands, founded in 2016, that specializes in early-stage investments in startups. The firm focuses on providing financial backing and strategic support to ambitious founders, particularly in sectors like FinTech and PropTech. In the context of online car rental, VentureFriends has been involved in significant transactions with companies such as FlexCar, which has raised substantial funding across multiple rounds, including a seed round in 2019 and a venture round in 2021, totaling over $60 million. Additionally, they invested in Carmoola, which raised $19.5 million in a Series A round in January 2024 and $114.4 million in debt financing in February 2023. These investments highlight VentureFriends' commitment to supporting innovative solutions in the mobility and car rental space, making them a relevant player in this industry.


8. Stellantis

  • Website: stellantis.com
  • Type: Corporate
  • Headquarters: Amsterdam, North Holland, Netherlands
  • Founded year: 2014
  • Headcount: 10001+
  • Number of deals in 2024: 7
  • LinkedIn: stellantis-slovakia

Stellantis N.V. is a multinational automotive manufacturer based in Amsterdam, Netherlands, founded in 2014. The company produces a wide range of vehicles, including passenger cars and light trucks, and is committed to sustainability and technological advancement. Stellantis has been actively involved in various transactions aimed at enhancing its mobility solutions. Notably, Stellantis invested in Africar Group to establish Auto24, a startup focused on the African used vehicle market, which could indirectly relate to online car rental services by providing a source of vehicles for rental fleets. Additionally, Stellantis has made significant acquisitions in the financial services sector, such as First Investors Financial Services Group, to enhance its sales finance strategy, which could support rental operations. However, the company's primary focus appears to be on automotive manufacturing and financial services rather than direct investments in online car rental platforms.


9. Ingka Investments

  • Website: ingka.com
  • Type: Corporate
  • Headquarters: Leiden, South Holland, Netherlands
  • Founded year: 2018
  • Headcount: 51-200
  • Number of deals in 2024: 4
  • LinkedIn: ingka-investments

Ingka Investments, founded in 2018 and based in Leiden, South Holland, Netherlands, is a corporate investor and part of the Ingka Group, which operates IKEA stores and shopping centers globally. The firm focuses on long-term growth and sustainability through strategic investments. Notably, Ingka Investments has participated in several relevant transactions in the mobility sector, including a $63 million Series A funding round for Fluid Truck, a truck sharing platform, and a $200 million Series D financing round for DST Car, a Chinese electric vehicle leasing company. Additionally, they led a $100 million Series C funding round for DST, further emphasizing their commitment to the electric vehicle and logistics space. These investments highlight Ingka Investments' interest in innovative transportation solutions, making them a relevant player in the online car rental context.


10. Market One Capital

  • Website: moc.vc
  • Type: Venture Capital
  • Headquarters: Luxembourg
  • Founded year: 2017
  • Headcount: 11-50
  • Number of deals in 2024: 7
  • LinkedIn: m1c

Market One Capital is a venture capital firm based in Luxembourg, founded in 2017. The firm specializes in investing in innovative startups across various sectors, including FinTech, HealthTech, and AgriTech. In 2018, Market One Capital invested in Nautal, which raised over $2.5 million in a seed round, indicating their interest in the rental market. Furthermore, they have been involved in multiple funding rounds for TIER Mobility, a Berlin-based e-scooter rental company, participating in Series A, B, and C rounds, which collectively raised significant capital for the company. This involvement in mobility and rental services showcases Market One Capital's strategic support for businesses that align with the evolving transportation landscape.


11. The Sharing Group

  • Website: thesharinggroup.com
  • Type: Corporate
  • Headquarters: Amsterdam, North Holland, Netherlands
  • Founded year: 2022
  • Headcount: 51-200
  • Number of deals in 2024: 1
  • LinkedIn: thesharinggroup

The Sharing Group is a corporate investor based in Amsterdam, Netherlands, founded in 2022. It operates in the mobility and energy sectors, focusing on shared services such as car sharing and dynamic energy contracts. The company promotes sustainable practices through innovative platforms that allow both businesses and consumers to engage in shared ownership and community participation. In 2023, The Sharing Group led a venture round for ELOOP, a company likely involved in car sharing, indicating their interest in the online car rental space. Additionally, they invested in Cargoroo, a company focused on shared e-bikes, and acquired a majority stake in Drop Mobility, which aims to enhance shared e-bike services. These transactions highlight The Sharing Group's commitment to expanding shared mobility solutions, making them a relevant player in the online car rental industry.


12. No Such Ventures

  • Website: nosuchventures.com
  • Type: Venture Capital
  • Headquarters: Amsterdam, North Holland, Netherlands
  • Founded year: 2018
  • Headcount: 1-10
  • Number of deals in 2024: 3
  • LinkedIn: nosuchventures

No Such Ventures is a venture capital firm based in Amsterdam, Netherlands, founded in 2018. The firm specializes in investing in revenue-generating companies that are looking to scale, providing both financial support and strategic guidance to entrepreneurs. With a flexible investment model, No Such Ventures focuses on various sectors, enhancing their value as a partner for businesses aiming to improve their market presence. Notably, they have invested in Goboony, a motorhome rental platform, which raised €6 million in funding to expand its operations across Europe. This investment highlights their engagement in the online car rental industry. Additionally, they have participated in funding rounds for other companies, such as Yescapa, further indicating their active role in sectors related to vehicle rentals.


13. Castel Capital

  • Website: castelcapital.com
  • Type: Venture Capital
  • Headquarters: Amsterdam, North Holland, Netherlands
  • Founded year: 2015
  • Headcount: 1-10
  • LinkedIn: castel-capital

Castel Capital is a venture capital firm based in Amsterdam, North Holland, Netherlands, founded in 2015. The firm specializes in private equity and venture capital, focusing on providing bespoke investment solutions to entrepreneurs and businesses to assist in growth and value creation. With a strong emphasis on strategic partnerships and hands-on management, Castel Capital primarily operates in the European market. Notably, they have invested in GetTransfer.com, a Moscow-based online marketplace for pre-booked long-distance transfers in Europe, participating in multiple funding rounds including a Series A round in 2018 and a Convertible Note in 2018. These transactions highlight their engagement in the online transportation sector, which is closely related to online car rental services.


14. Simile Venture Partners


Simile Venture Partners is a venture capital firm based in Luxembourg, founded in 2012. The firm focuses on partnering with exceptional founders to build disruptive companies across various sectors, including consumer internet, digital media, mobile, and B2B2C. They primarily invest in early-stage ventures in Western Europe, Southeast Asia, and India. Notably, Simile Venture Partners has been involved in several transactions relevant to the automotive sector, such as SellAnyCar.com, which raised funds in a seed round in 2013, and AUTO1 Group, which also received seed funding in 2013. Additionally, they invested in Spinny, a company that raised significant capital in both seed and Series A rounds, indicating their active engagement in the automotive market, which is closely related to online car rental services.


15. Keen Venture Partners


Keen Venture Partners is a venture capital firm based in Amsterdam, Netherlands, founded in 2014. The firm specializes in investing in early-stage technology companies across Europe, focusing on sectors such as Productive AI, Defense Tech, and Financial Operations. Notably, Keen Venture Partners participated in a significant funding round for FINN, a car subscription platform that raised $110 million in a Series B round to expand its operations in the U.S. and Europe. This investment highlights their engagement in the mobility sector, particularly in online car rental solutions. Additionally, their diverse portfolio includes investments in various technology-driven companies, showcasing their strategic support for startups aiming to innovate in their respective fields.


16. Olx

  • Website: olxgroup.com
  • Type: Corporate
  • Headquarters: Amsterdam, North Holland, Netherlands
  • Founded year: 2006
  • Headcount: 1001-5000
  • LinkedIn: olx-group

OLX Group, founded in 2006 and based in Amsterdam, Netherlands, is a corporate investor that operates as an online marketplace connecting buyers and sellers across various categories, including vehicles, real estate, and household goods. The company is known for facilitating secondhand trade, making transactions convenient and efficient. Notably, OLX has made significant investments in the automotive sector, including a $400 million investment in Frontier Car Group (FCG) in 2019, which aimed to enhance OLX's presence in the used car market and improve customer experience. This strategic move positions OLX as a key player in the automotive marketplace, which is relevant to the online car rental industry. Additionally, OLX's investment in Dubizzle Group further demonstrates its commitment to expanding its footprint in the online vehicle marketplace.



Online Car Rental Insights: Key Investors in Benelux


InvestorHeadquarterSizeFoundedDeals 2024
European Investment Bank (EIB)Luxembourg1001-5000195899
CvcLuxembourg1001-5000200516
HOWZAT PartnersLuxembourg1-1020062
Prosus GroupAmsterdam, North Holland, Netherlands10001+201921
Exor N.V.Amsterdam, North Holland, Netherlands11-50200926
AdevintaAmsterdam, North Holland, Netherlands5001-1000020190
VentureFriendsNetherlands1-1020168
StellantisAmsterdam, North Holland, Netherlands10001+20147
Ingka InvestmentsLeiden, South Holland, Netherlands51-20020184
Market One CapitalLuxembourg11-5020177
The Sharing GroupAmsterdam, North Holland, Netherlands51-20020221
No Such VenturesAmsterdam, North Holland, Netherlands1-1020183
Castel CapitalAmsterdam, North Holland, Netherlands1-1020150
Simile Venture PartnersLuxembourg1-1020121
Keen Venture PartnersAmsterdam, North Holland, Netherlands1-1020147
OlxAmsterdam, North Holland, Netherlands1001-500020060


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