The health supplement stores industry in Latin America has seen remarkable growth as consumers increasingly prioritize health and wellness. Companies within this sector range from startups offering niche products to large retailers, providing vitamins, dietary supplements, and functional foods. Online shopping has bolstered market access, encouraging innovation and the introduction of tailored health products. According to recent studies, the demand for plant-based and organic supplements is rising steadily, reflecting a significant shift towards holistic health practices. As wellness trends evolve, the market is poised for sustained growth, with more consumers seeking preventative health solutions and personalized products.


In this list of investors, venture capital firms, corporate investors, and private equity groups primarily from Brazil and Mexico stand out. The majority are relatively small, ranging in size from 1-50 employees and founded between 2005 and 2022. With a notable increase in investments in the health sector, many of these investors participated in several transactions in 2024, signaling strong market confidence. Companies such as Bossa Invest and Canary are emblematic of the trend, actively supporting health-focused startups and contributing to the industry's rapid transformation.


Top 17 Health Supplement Stores Investors in Latin America


1. bossa invest

  • Website: bossainvest.com
  • Type: Venture Capital
  • Headquarters: Sao Paulo, Sao Paulo, Brazil
  • Founded year: 2011
  • Headcount: 11-50
  • Number of deals in 2024: 56
  • LinkedIn: bossainvest

Bossa Invest is a venture capital firm based in Sao Paulo, Brazil, founded in 2011. The firm specializes in investing in innovative startups, particularly in the technology sector, but has also shown a significant interest in the health and wellness industry. In 2021, Bossa Invest participated in the pre-seed financing of Novos, a NYC-based longevity supplements brand, which raised $3.15 million to advance clinical research and develop a longevity-focused platform. Additionally, they invested in Good Health Company, which raised $5.2 million in a seed round, and in other health-related startups like Hone Health and Hannah Life Technologies. These transactions highlight Bossa Invest's commitment to supporting health-focused innovations, making them a relevant player in the health supplement stores investment landscape.


2. Moriah Asset

  • Website: moriahasset.com.br
  • Type: Corporate
  • Headquarters: Sao Paulo, Sao Paulo, Brazil
  • Founded year: 2019
  • Headcount: 11-50
  • Number of deals in 2024: 5
  • LinkedIn: moriahasset

Moriah Asset is a corporate investor based in Sao Paulo, Brazil, founded in 2019. They specialize in technology and wellness, offering innovative tech solutions and health-related products aimed at health-conscious consumers and businesses. Their portfolio includes investments in companies such as Desinchá, which focuses on health-oriented beverages, Naturanic, which raised $2 million in Series A funding for health supplements, and Oakberry, which raised over $19 million for healthy food options. These transactions highlight Moriah Asset's commitment to enhancing the wellness sector through strategic investments in health supplement-related businesses.


3. Canary

  • Website: canary.com.br
  • Type: Venture Capital
  • Headquarters: Sao Paulo, Sao Paulo, Brazil
  • Founded year: 2017
  • Headcount: 11-50
  • Number of deals in 2024: 23
  • LinkedIn: canary-venture-capital

Canary is a venture capital firm based in Sao Paulo, Brazil, founded in 2017. They specialize in early-stage investments across Latin America, providing capital, co-founding assistance, and fostering a strong community of entrepreneurs. Canary has been involved in several notable transactions, including Sallve, which raised $20 million in a Series B round and focuses on beauty and wellness products, potentially aligning with health supplement interests. They also invested in Sami, a health-focused startup, and other companies like Melvi and GoGood, which may have relevance in the health and wellness sectors. Their diverse investment strategy and support for innovative startups make them a significant player in the venture capital landscape.


4. Monashees

  • Website: monashees.com
  • Type: Venture Capital
  • Headquarters: Sao Paulo, Sao Paulo, Brazil
  • Founded year: 2005
  • Headcount: 11-50
  • Number of deals in 2024: 18
  • LinkedIn: monashees-capital

Monashees is a venture capital firm based in Sao Paulo, Brazil, founded in 2005. The firm specializes in investing in technology-based companies across Latin America, providing not only funding but also support in areas such as talent acquisition and fundraising. Among their notable transactions, Monashees has invested in Sami, a health-focused company that raised significant funding in both Series B and Convertible Note rounds. This investment highlights Monashees' engagement in the health and wellness sector, complementing their portfolio with companies that have a direct impact on health supplement stores and related industries. Additionally, Monashees has invested in Fazenda Futuro, a plant-based meat producer, which, while not directly a health supplement, reflects their interest in health-conscious food alternatives.


5. DNA Capital

  • Website: dnacapital.com
  • Type: Venture Capital
  • Headquarters: Sao Paulo, Sao Paulo, Brazil
  • Founded year: 2013
  • Headcount: 11-50
  • Number of deals in 2024: 1
  • LinkedIn: dna-capital-br

DNA Capital is a venture capital firm based in Sao Paulo, Brazil, founded in 2013. The firm specializes in healthcare investments, partnering with businesses and startups to provide capital and strategic support aimed at fostering growth and innovation in the healthcare sector. DNA Capital has been involved in several notable transactions, including leading a $30 million Series A funding round for Nice Healthcare, which focuses on healthcare services, and a significant investment in Memed, a healthtech company specializing in digital medical prescriptions. Their investment in Kwely, a startup that raised $250,000 in a seed round, further demonstrates their commitment to supporting innovative healthcare solutions. Although their investments are not exclusively in health supplement stores, their focus on healthcare positions them as a potential investor in the health supplement industry.


6. Santatera Capital

  • Website: santatera.com
  • Type: Venture Capital
  • Headquarters: Guadalajara, Jalisco, Mexico
  • Founded year: 2022
  • Headcount: 1-10
  • Number of deals in 2024: 2
  • LinkedIn: santatera-capital

Santatera Capital is a venture capital firm founded in 2022, based in Guadalajara, Jalisco, Mexico. The firm specializes in investments within the Food & Beverage industry, focusing on early-stage startups that are innovating in food products and technologies. In 2023, Santatera Capital participated in several notable transactions, including a Series A funding round for Mezcla, a company known for its innovative nutrition bars, which raised $4 million. This investment highlights Santatera's commitment to supporting health-oriented food products. Additionally, they have been involved in seed rounds for companies like Wildwonder and BeanVIVO, which may also align with health and nutrition themes. By providing capital and strategic support, Santatera aims to help these businesses grow and succeed in a competitive market.


7. Igah, Ventures.

  • Website: igahventures.com
  • Type: Venture Capital
  • Headquarters: Sao Paulo, Sao Paulo, Brazil
  • Founded year: 2011
  • Headcount: 11-50
  • Number of deals in 2024: 2
  • LinkedIn: ebricks-ventures

Igah Ventures is a venture capital firm based in Sao Paulo, Brazil, founded in 2011. The firm specializes in seed and early-stage investments in innovative startups across various sectors, including technology, healthcare, and finance. They provide capital and strategic guidance to entrepreneurs to help them scale their businesses. Notably, Igah Ventures has invested in companies such as Dr. JONES, which raised significant funding in both seed and venture rounds, indicating a focus on health-related products or services. Additionally, their investment in Conexa Saude, which raised over $38 million in a Series C round, further emphasizes their commitment to the healthcare sector. This diverse portfolio reflects their dedication to fostering growth and innovation in Brazil, particularly in areas that intersect with health and wellness.


8. Veronorte

  • Website: veronorte.com
  • Type: Venture Capital
  • Headquarters: Sabanalarga, Antioquia, Colombia
  • Founded year: 2012
  • Headcount: 1-10
  • LinkedIn: veronorte

Veronorte is a venture capital firm based in Sabanalarga, Antioquia, Colombia, founded in 2012. The firm focuses on sustainable development in Latin America, investing in early and growth-stage companies across various sectors, including energy, agriculture, and healthcare. Their mission is to facilitate access to sustainable opportunities and help businesses navigate the regional market effectively. Notable transactions include a $75 million investment in Welltok, a company that provides health and wellness solutions, and participation in a $45 million Series B funding round for Nuritas, a biotechnology firm that leverages AI to discover bioactive peptides, which could be relevant for health supplements. Additionally, they were involved in the funding of Viome, a company focused on personalized nutrition and health, further emphasizing their interest in the healthcare sector.


9. Lupa Capital


Lupa Capital is a venture capital firm based in Sao Paulo, Brazil, founded in 2012. The firm specializes in early-stage technology companies across various sectors, including healthcare, insurance, and software. Lupa Capital provides not only financial investment but also strategic support to help these companies navigate growth challenges. Notable transactions include a $17 million investment in ISA Saúde in 2022, which is relevant to the healthcare sector, and a $1.75 million seed round for Sallve in 2019. These investments highlight Lupa Capital's commitment to supporting innovative companies in the healthcare space, making them a potential investor in health supplement stores.


10. VOX Capital

  • Website: voxcapital.com.br
  • Type: Venture Capital
  • Headquarters: Sao Paulo, Sao Paulo, Brazil
  • Founded year: 2009
  • Headcount: 11-50
  • Number of deals in 2024: 1
  • LinkedIn: vox-capital

VOX Capital is an impact investment firm based in Sao Paulo, Brazil, founded in 2009. The firm specializes in managing investments that generate positive social and environmental outcomes, focusing on sectors such as healthcare, education, and climate solutions. In recent years, VOX Capital has made significant investments in the healthcare sector, including a $17 million investment in ISA Saúde, which focuses on health services, and participation in the seed funding of Fiibo, a healthtech platform aimed at enhancing connectivity in the fragmented health market. Their investment in Tem Saúde also highlights their interest in health-related ventures. These transactions demonstrate VOX Capital's commitment to supporting innovative solutions in healthcare, making them a relevant player in the health supplement stores industry.


11. Kptl

  • Website: kptl.com.br
  • Type: Venture Capital
  • Headquarters: Sao Paulo, Sao Paulo, Brazil
  • Founded year: 2020
  • Headcount: 11-50
  • Number of deals in 2024: 5
  • LinkedIn: inseed-investimentos

KPTL is a venture capital firm based in Sao Paulo, Brazil, founded in 2020. With over 15 years of experience in the investment landscape, KPTL has made more than 124 investments, focusing on innovative startups across various sectors. Notably, KPTL has invested in Ages Bioactive, which raised $1,474,845 in a venture round in July 2022, indicating their interest in health-related products. Other investments include BioLogicus, Imeve, NeuroUp, and Guiato, showcasing their diverse portfolio. While KPTL invests in a range of industries, their engagement with companies that have health and wellness implications suggests a strategic interest in the health supplement market.


12. Femsa

  • Website: femsa.com
  • Type: Corporate
  • Headquarters: Monterrey, Nuevo Leon, Mexico
  • Founded year: 1890
  • Headcount: 10001+
  • Number of deals in 2024: 3
  • LinkedIn: femsa

Fomento Económico Mexicano S.A.B. de C.V. (Femsa) is a multinational company based in Monterrey, Nuevo Leon, Mexico, primarily known as the largest Coca-Cola bottler globally and for operating OXXO, a chain of convenience stores. Founded in 1890, Femsa has a significant presence across 18 countries, focusing on creating economic and social value through its diverse offerings. In recent years, Femsa has made strategic investments in the health sector, including the acquisition of Fybeca, a pharmacy chain, in October 2018, and Corporación GPF, a leading drugstore operator in Ecuador, in April 2019. These acquisitions are part of Femsa's strategy to expand its drugstore presence in South America, indicating a growing interest in the health and wellness market. Additionally, Femsa's investment in Jüsto, an online grocery platform, further demonstrates their commitment to enhancing consumer access to health-related products.


13. Nexxus Capital


Nexxus Capital is a private equity investment firm based in Mexico City, Mexico, founded in 1995. The firm specializes in providing private equity and mezzanine debt to mid-sized companies in Mexico and Spain, managing multiple funds aimed at helping businesses grow and expand. Among their notable transactions, Nexxus Capital invested in Immunotec, a company known for its health supplements, in a post-IPO equity round in May 2017. This investment highlights their engagement in the health supplement sector. Additionally, they have invested in Genomma Lab, a company that also operates in the health and wellness space, further demonstrating their interest in health-related businesses. Their diverse portfolio includes various sectors, but their involvement in health supplement companies positions them as a relevant player in this industry.


14. Newtopia VC

  • Website: newtopia.vc
  • Type: Venture Capital
  • Headquarters: Buenos Aires, Buenos Aires, Argentina
  • Founded year: 2021
  • Headcount: 11-50
  • Number of deals in 2024: 11
  • LinkedIn: newtopiavc

Newtopia Venture Capital is a venture capital firm based in Buenos Aires, Argentina, founded in 2021. The firm specializes in early-stage investments in technology startups throughout Latin America, providing financial support and mentorship to help these startups achieve product-market fit and grow their businesses. Notably, Newtopia VC has participated in several transactions relevant to the health supplement industry, including Mizu Nutrition, which raised funds in a pre-seed round in November 2021. Additionally, they have shown interest in health-related ventures through their involvement in companies like Choiz and Pura Mente, which, while primarily healthtech, indicate a broader interest in health and wellness sectors. Their investment strategy aims to foster innovation and entrepreneurship within the Latin American tech ecosystem, which includes health-related startups.


15. Raia Drogasil

  • Website: rd.com.br
  • Type: Corporate
  • Headquarters: Sao Paulo, Sao Paulo, Brazil
  • Founded year: 2011
  • Headcount: 10001+
  • LinkedIn: raia-drogasil

Raia Drogasil, founded in 2011 and based in Sao Paulo, Brazil, is a prominent corporate investor in the health and wellness sector. As a leading pharmacy chain, it operates over 2,500 stores under the Drogasil and Droga Raia brands. The company is dedicated to providing accessible healthcare solutions, offering a diverse range of products that include prescription medications, over-the-counter drugs, and health supplements. Raia Drogasil has made several strategic acquisitions to bolster its position in the health market, including the acquisition of Manipulae in September 2020, CUCO Health in August 2021, and HealthBit in November 2021. These transactions reflect their commitment to enhancing their service offerings and expanding their reach in the health supplement and wellness space, particularly through digital platforms. Additionally, their acquisition of Drogaria Onofre in February 2019 aimed to improve their e-commerce capabilities, further indicating their focus on health-related products and services.


16. ArkFund


ArkFund is a venture capital firm based in San Francisco Tecoxpa, Ciudad De México, founded in 2016. The firm specializes in early-stage investments across diverse industries, including Fintech, Health, and Education. ArkFund aims to support founders by providing capital, mentorship, and a network of experienced investors. Notably, they have invested in health-related startups such as Terapify, which focuses on mental health solutions, and InstaFit, a fitness platform. These transactions highlight ArkFund's engagement in the health sector, making them a potential investor for health supplement stores.


17. Kria

  • Website: kria.vc
  • Type: Corporate
  • Headquarters: Sao Paulo, Sao Paulo, Brazil
  • Founded year: 2014
  • Headcount: 11-50
  • LinkedIn: kria-vc

Kria is an investment platform based in Sao Paulo, Brazil, specializing in equity crowdfunding for startups and small businesses. Founded in 2014, Kria connects individual and institutional investors with high-potential companies seeking capital, democratizing access to the private capital market. In recent transactions, Kria facilitated investments in health-related startups, including Suprevida, a healthtech company that raised R$ 4 million in seed funding, showcasing Kria's engagement in the health sector. Additionally, they were involved in Mais 60 Saude, further indicating their interest in health-related ventures. These activities highlight Kria's role in supporting innovative businesses within the health industry, making them a notable player in this space.



Health Supplement Stores Insights: Key Investors in Latin America


InvestorHeadquarterSizeFoundedDeals 2024
bossa investSao Paulo, Sao Paulo, Brazil11-50201156
Moriah AssetSao Paulo, Sao Paulo, Brazil11-5020195
CanarySao Paulo, Sao Paulo, Brazil11-50201723
MonasheesSao Paulo, Sao Paulo, Brazil11-50200518
DNA CapitalSao Paulo, Sao Paulo, Brazil11-5020131
Santatera CapitalGuadalajara, Jalisco, Mexico1-1020222
Igah, Ventures.Sao Paulo, Sao Paulo, Brazil11-5020112
VeronorteSabanalarga, Antioquia, Colombia1-1020120
Lupa CapitalSao Paulo, Sao Paulo, Brazil1-1020120
VOX CapitalSao Paulo, Sao Paulo, Brazil11-5020091
KptlSao Paulo, Sao Paulo, Brazil11-5020205
FemsaMonterrey, Nuevo Leon, Mexico10001+18903
Nexxus CapitalMexico City, Mexico City, Mexico11-5019950
Newtopia VCBuenos Aires, Buenos Aires, Argentina11-50202111
Raia DrogasilSao Paulo, Sao Paulo, Brazil10001+20110
ArkFundSan Francisco Tecoxpa, Ciudad De México, Mexico1-1020160
KriaSao Paulo, Sao Paulo, Brazil11-5020140


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