The fitness technology industry in Europe is rapidly evolving, blending technology and health to promote active lifestyles. It includes startups and established companies developing wearables, apps, fitness equipment, and personalized training solutions. Innovations like AI-driven coaching and remote health monitoring are becoming commonplace. Recent trends show increasing integration of mental wellness features in fitness tech. The demand for data-driven insights into personal fitness is also growing, as users seek tools that motivate and enhance their well-being. As health awareness continues to rise, the industry can expect sustained growth and further advancements.


The listed investors represent a mix of venture capital firms and corporate entities located across Europe, primarily in Paris and London. They vary in size, from small teams to firms with hundreds of employees and a range of founding years from the early 2000s to recent startups. In 2024, the collective investment activity saw substantial offerings to fitness technology firms, with partners including the European Innovation Council and SoftBank Investment Advisers actively backing burgeoning companies in this vibrant sector.


Top 12 Fitness Technology Investors in Europe


1. Bpifrance French Tech Accélération


Bpifrance French Tech Accélération is a venture capital firm based in Paris, Île-De-France, France, founded in 2015. As a public entity and financial institution, Bpifrance supports entrepreneurs and businesses in France and internationally through various services, including direct funding, export credit insurance, and private equity investments. The firm aims to foster entrepreneurship and innovation, helping businesses navigate growth and international expansion. Notably, Bpifrance has been involved in significant transactions within the fitness technology sector, such as leading funding rounds for Withings, a connected health company that raised $60 million in Series B funding, and contributing $15 million in another round for the same company. Additionally, Bpifrance invested in Sorius, a startup focused on online cycling coaching, which closed its first financing round of €500,000. These transactions highlight Bpifrance's active role in supporting fitness technology ventures.


2. DigitalHealth.London


DigitalHealth.London is a not-for-profit organization based in London, England, founded in 2016. It connects NHS staff, digital health companies, and academics to enhance health and care through digital innovation. The organization offers various programs, including the Accelerator and Digital Pioneer Fellowship, to support the adoption of digital solutions in the NHS. Notably, DigitalHealth.London has been involved in several transactions relevant to the fitness technology sector, such as providing non-equity assistance to Sweatcoin, a platform that incentivizes physical activity, and Physitrack, which offers digital solutions for rehabilitation and fitness tracking. Additionally, it has supported Fitarr, a company focused on fitness and health management, further demonstrating its commitment to fostering innovation in the fitness technology space.


3. Crowdcube

  • Website: crowdcube.com
  • Type: Corporate
  • Headquarters: London, England, United Kingdom (UK)
  • Founded year: 2010
  • Headcount: 51-200
  • Number of deals in 2024: 3
  • LinkedIn: crowdcube-limited

Crowdcube is a London-based crowdfunding platform founded in 2010 that enables businesses to raise capital through equity investments. It connects startups and SMEs with potential investors, facilitating the funding process. The platform promotes diversity and inclusion within its workforce while providing investment management services to its clients. Notably, Crowdcube has been involved in several transactions within the fitness technology space, including Runna, which raised $931,485 in January 2022, and Fiit, which raised $1,319,596 in March 2022. These investments highlight Crowdcube's role in supporting innovative fitness technology companies, alongside other transactions like Valkyrie Industries and MUOV, which further showcase its diverse investment portfolio.


4. European Innovation Council (EIC)


The European Innovation Council (EIC) is a public entity based in Brussels, Belgium, established to support innovation and entrepreneurship across Europe. Founded in 1958, the EIC offers various funding programs, including the EIC Accelerator and EIC Pathfinder, aimed at helping startups and SMEs develop and scale their technologies. The EIC also provides business acceleration services, networking opportunities, and prizes to foster innovation in multiple sectors. Notably, the EIC has been involved in funding transactions relevant to fitness technology, such as PKVitality, which raised over $6.8 million in Series A funding and received a grant of approximately $2.5 million. Additionally, the EIC supported Xsensio, a digital health company focused on developing wearables for critical care, with grants totaling around $1.9 million. These transactions highlight the EIC's active role in promoting advancements in health and fitness technology.


5. Enterprise Ireland


Enterprise Ireland is a public entity that serves as the Irish government's enterprise development agency, founded in 1998. It supports Irish businesses at all stages of their growth journey by providing funding, advisory services, and market access assistance. The agency focuses on helping companies scale and compete internationally across various industries, including technology and manufacturing. Notably, Enterprise Ireland has been involved in several transactions relevant to the fitness technology sector, such as participating in the seed funding rounds for Output Sports, an Irish sports tech start-up, and Glofox, a company specializing in gym, yoga, and fitness studio management software. These investments highlight their commitment to fostering innovation and growth within the fitness technology space.


6. Almi

  • Website: almi.se
  • Type: Venture Capital
  • Headquarters: Stockholm, Stockholm, Sweden
  • Founded year: 1994
  • Headcount: 201-500
  • Number of deals in 2024: 7
  • LinkedIn: almi-ab

Almi AB is a financial services company based in Stockholm, Sweden, founded in 1994. It specializes in providing loans, risk capital, and business development support to small and medium-sized enterprises. Almi aims to enhance the growth and competitiveness of these businesses by offering tailored financial solutions and guidance. Notably, Almi has made several investments in the fitness technology sector, including MyMOWO, which raised 2.8 million in venture capital to develop a digital training service, and Racefox, which raised $698,727 in a seed round. Other investments include Kvix and Stepler, which also indicate Almi's active role in supporting innovative companies in the fitness technology space.


7. Agoranov

  • Website: agoranov.com
  • Type: Corporate
  • Headquarters: Paris, Île-De-France, France
  • Founded year: 2000
  • Headcount: 11-50
  • Number of deals in 2024: 42
  • LinkedIn: agoranov

Agoranov is a startup incubator based in Paris, Île-De-France, France, founded in 2000. They specialize in supporting technology and science startups through personalized assistance, fully equipped facilities, and acceleration programs. With a count of 42 investments in 2024, Agoranov primarily targets early-stage startups seeking guidance and resources to grow their businesses. Notably, they have been involved in transactions such as BodyCap, which focuses on health and fitness technology, and Ezygain, which also aligns with fitness technology. These investments highlight Agoranov's engagement in the fitness technology sector, despite their broader investment strategy.


8. Kima Ventures

  • Website: kimaventures.com
  • Type: Venture Capital
  • Headquarters: Paris, Île-De-France, France
  • Founded year: 2010
  • Headcount: 1-10
  • Number of deals in 2024: 50
  • LinkedIn: kima-ventures

Kima Ventures is a venture capital firm based in Paris, Île-De-France, France, founded in 2010. The firm specializes in investing in early-stage startups across various sectors, backing two startups per week with financial support and mentorship to help them navigate initial challenges. Among their notable transactions, Kima Ventures has invested in Holly Health, which focuses on health and wellness, and Foodvisor, a French nutrition application that aids users in managing their dietary habits. These investments highlight Kima Ventures' engagement in the fitness technology space, demonstrating their interest in supporting innovations that promote health and fitness.


9. Microsoft Accelerator


Microsoft Accelerator is a venture capital firm founded in 2013, based in London, England. It is part of Microsoft, a leading technology company specializing in artificial intelligence and cloud computing solutions. The accelerator aims to enhance productivity for businesses across various industries through secure and effective AI integration. Notably, Microsoft Accelerator has been involved in several transactions within the fitness technology space, including investments in HealthifyMe, a health and wellness platform, and Caspar Health, which focuses on digital health solutions. These investments reflect the accelerator's commitment to supporting innovative technologies that can improve health and fitness outcomes.


10. Octopus Ventures

  • Website: octopusventures.com
  • Type: Venture Capital
  • Headquarters: London, England, United Kingdom (UK)
  • Founded year: 2008
  • Headcount: 51-200
  • Number of deals in 2024: 37
  • LinkedIn: octopus-ventures

Octopus Ventures is a venture capital firm based in London, England, founded in 2008. They focus on backing founders and startups across various sectors, including B2B Software, Bio, Climate, Consumer, Deep Tech, Fintech, and Health. Octopus Ventures provides funding and strategic support to entrepreneurs, helping them navigate the challenges of building and scaling their businesses. In the fitness technology context, they have made significant investments, including leading a $5.45 million funding round for Harbiz, which aims to expand its fitness pro platform. They also led a $10 million Series A funding round for Glofox, a fitness software startup, which is focused on expanding its presence in the US and enhancing its product offerings. Additionally, their investment in Visible, a health tech startup using wearable technology, highlights their commitment to innovative solutions in health and fitness. These transactions underscore Octopus Ventures' active role in the fitness technology sector.


11. SoftBank Investment Advisers


SoftBank Investment Advisers, also known as the SoftBank Vision Fund, is a venture capital firm based in London, England, founded in 2017. The firm specializes in investing in technology-focused companies, particularly those developing innovations in artificial intelligence. With a diverse portfolio, SoftBank has made significant investments in various sectors, including health tech and fintech. In the fitness technology arena, they have led substantial funding rounds for companies such as WHOOP, which raised $200 million in Series F funding to enhance its fitness tracking capabilities, and Tempo, which secured $220 million in Series C funding for its interactive home weight training system. Additionally, their investment in the Chinese fitness app Keep, which raised $360 million, highlights their active role in the fitness technology market. Overall, SoftBank's strategic investments reflect their commitment to fostering technological advancement in the fitness sector.


12. Index Ventures

  • Website: indexventures.com
  • Type: Venture Capital
  • Headquarters: London, England, United Kingdom (UK)
  • Founded year: 1996
  • Headcount: 51-200
  • Number of deals in 2024: 67
  • LinkedIn: index-ventures

Index Ventures is a venture capital firm founded in 1996, based in London, England. The firm invests in innovative startups across various sectors, including technology and healthcare, providing capital and strategic support to entrepreneurs. They focus on building long-term partnerships with founders to drive success. Notably, Index Ventures has invested in SnapCalorie, a startup that leverages AI to help users estimate caloric intake, showcasing their commitment to health technology. They also participated in funding rounds for Nourish, a company focused on nutrition, indicating their interest in the intersection of technology and health. These transactions highlight Index Ventures' active role in the fitness technology landscape.



Fitness Technology Insights: Key Investors in Europe


InvestorHeadquarterSizeFoundedDeals 2024
Bpifrance French Tech AccélérationParis, Île-De-France, France1-102015198
DigitalHealth.LondonLondon, England, United Kingdom (UK)11-5020161
CrowdcubeLondon, England, United Kingdom (UK)51-20020103
European Innovation Council (EIC)Brussels, Brussels, Belgium201-500195857
Enterprise IrelandDublin, Dublin, Ireland501-1000199848
AlmiStockholm, Stockholm, Sweden201-50019947
AgoranovParis, Île-De-France, France11-50200042
Kima VenturesParis, Île-De-France, France1-10201050
Microsoft AcceleratorLondon, England, United Kingdom (UK)51-20020130
Octopus VenturesLondon, England, United Kingdom (UK)51-200200837
SoftBank Investment AdvisersLondon, England, United Kingdom (UK)201-500201714
Index VenturesLondon, England, United Kingdom (UK)51-200199667


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