The hair care products industry in Latin America has seen remarkable growth in recent years, fueled by increasing consumer demand for innovative and high-quality products. Companies in this sector range from small startups to well-established brands, offering a variety of items such as shampoos, conditioners, hair treatments, and styling solutions. The use of natural and organic ingredients is gaining popularity as consumers prioritize sustainability and health. Additionally, digital platforms and e-commerce are becoming crucial for reaching a broader audience, further shaping the future of hair care in the region as brands adopt technology to enhance customer engagement.


This list features a mix of venture capital firms, private equity groups, and corporate investors, primarily headquartered in Brazil and Colombia. Ranging from 1 to 10,000 employees, these investors demonstrate substantial interest in the hair care products sector. Established between 2000 and 2021, they collectively engaged in numerous investment rounds in 2024, highlighting an active engagement in the evolving beauty market. Each investor offers unique approaches and resources, which can significantly impact the growth of startups in the hair care industry.


Top 16 Hair Care Products Investors in Latin America


1. bossa invest

  • Website: bossainvest.com
  • Type: Venture Capital
  • Headquarters: Sao Paulo, Sao Paulo, Brazil
  • Founded year: 2011
  • Headcount: 11-50
  • Number of deals in 2024: 56
  • LinkedIn: bossainvest

Bossa Invest is a venture capital firm based in Sao Paulo, Brazil, founded in 2011. The firm specializes in investing in innovative startups, particularly in the technology sector, and provides capital, strategic guidance, and access to a network of co-investors. Bossa Invest has been involved in several notable transactions, including investments in Madison Reed, a company that raised $25 million in a venture round in 2017 and has also secured funding in previous rounds. This involvement in Madison Reed highlights Bossa Invest's interest in the hair care products industry, showcasing their willingness to support companies that innovate within this space. Additionally, Bossa Invest aims to empower entrepreneurs and foster growth in the startup ecosystem, which may include a variety of sectors beyond technology.


2. Loccitane Em Provence


L'Occitane International S.A., commonly known as Loccitane Em Provence, is a corporate investor based in Brazil, founded in 1976. The company specializes in natural skincare and beauty products derived from Provençal plants, offering a diverse range of products that include skincare, bath and body, hand care, hair care, fragrances, and home fragrances. Loccitane caters primarily to consumers seeking high-quality, luxurious self-care solutions. In recent years, Loccitane has participated in several funding rounds for MyGlamm, a Mumbai-based beauty marketplace. Notably, they were involved in a funding round on June 27, 2019, where they contributed to MyGlamm's expansion plans, which included hair care products. Their participation in multiple funding rounds for MyGlamm, including significant investments in 2021, highlights their commitment to the beauty and hair care sectors.


3. Kaszek

  • Website: kaszek.com
  • Type: Venture Capital
  • Headquarters: Sao Paulo, Sao Paulo, Brazil
  • Founded year: 2011
  • Headcount: 11-50
  • Number of deals in 2024: 17
  • LinkedIn: kaszek-ventures

Kaszek is a venture capital firm based in Sao Paulo, Brazil, founded in 2011. The firm focuses on investing in and supporting entrepreneurs across various technology-driven industries in Latin America. With a strong emphasis on long-term partnerships, Kaszek aims to foster a vibrant technology ecosystem in the region. Notably, they have invested in companies like Beleza na Web, which raised $10 million in Series B and $5 million in Series A, both focused on beauty products, and Sallve, which raised $20 million in Series B and $10 million in Series A, also in the beauty sector. These transactions highlight Kaszek's active role in the hair care and beauty products market.


4. Order VC

  • Website: ordervc.com
  • Type: Corporate
  • Headquarters: Sao Paulo, Sao Paulo, Brazil
  • Headcount: 1-10
  • Number of deals in 2024: 1
  • LinkedIn: ordervc

Order Venture Capital is a venture capital firm based in Sao Paulo, Brazil, that specializes in early-stage consumer goods companies. They provide not only capital but also management consulting and branding support to help these companies grow and establish strong market positions. Among their notable transactions, they invested in Forever Liss, a company known for its hair care products, in January 2020. They also participated in a funding round for CARE, which raised over $1.3 million in June 2022, potentially indicating a focus on personal care. Their investment in ÁGUA NA CAIXA, which raised over $3 million in April 2023, showcases their active role in supporting consumer goods ventures. Overall, Order VC's portfolio reflects a commitment to nurturing brands within the consumer goods sector, including hair care products.


5. Canary

  • Website: canary.com.br
  • Type: Venture Capital
  • Headquarters: Sao Paulo, Sao Paulo, Brazil
  • Founded year: 2017
  • Headcount: 11-50
  • Number of deals in 2024: 23
  • LinkedIn: canary-venture-capital

Canary is a venture capital firm based in Sao Paulo, Brazil, founded in 2017. The firm specializes in early-stage investments across Latin America, providing capital, co-founding assistance, and fostering a strong community of entrepreneurs. Canary has been actively involved in the beauty and personal care sector, notably investing in Sallve, a hair care and beauty brand, with a total of $21.5 million raised across two funding rounds (Seed and Series B). Additionally, they participated in the Seed round for Gal, another beauty-related startup. Their investment strategy focuses on supporting innovative startups, making them a valuable partner for companies in the hair care products industry.


6. Quartz


Quartz is a private equity firm based in Sao Paulo, Brazil, founded in 2020. They focus on venture capital and growth equity investments in high-growth companies across various industries. Quartz emphasizes transparency and partnership, aligning with businesses that share their values. Notably, they have invested in Forever Liss, a company known for its hair care products, which raised an undisclosed amount in a venture round in January 2020. Additionally, they invested $20 million in Sallve in April 2021, a beauty brand that may encompass hair care products. These transactions highlight Quartz's engagement in the hair care sector, alongside their broader investment strategy.


7. Igah, Ventures.

  • Website: igahventures.com
  • Type: Venture Capital
  • Headquarters: Sao Paulo, Sao Paulo, Brazil
  • Founded year: 2011
  • Headcount: 11-50
  • Number of deals in 2024: 2
  • LinkedIn: ebricks-ventures

Igah Ventures is a venture capital firm based in Sao Paulo, Brazil, founded in 2011. The firm specializes in seed and early-stage investments, providing capital and strategic guidance to innovative startups across various sectors. Their portfolio includes companies in technology, healthcare, and finance, but notably, they have also invested in the beauty sector. Relevant transactions include investments in Dr. JONES, which raised significant funding in both seed and venture rounds, and Lilly Estética, which also received venture funding. These investments reflect Igah Ventures' commitment to fostering growth and innovation in the beauty and personal care industry, including hair care products.


8. Grupo Pegasus


Grupo Pegasus is a private equity firm based in Bogota, Colombia, founded in 2000. The firm develops, manages, and invests in a diverse range of enterprises across Latin America, offering services in real estate development, retail operations, and technological solutions. Notably, they have invested in Blush-Bar Beauty, which raised $10 million in a venture round in 2019, indicating their involvement in the beauty sector. Additionally, they participated in the Series A funding of Puppis, a company that may have connections to retail and consumer products. Their investment in Farmacity, a pharmacy chain, also suggests a broader interest in consumer health and beauty products. Overall, Grupo Pegasus has a diverse portfolio, with some transactions relevant to the beauty and hair care industry.


9. Lupa Capital


Lupa Capital is a venture capital firm based in Sao Paulo, Brazil, founded in 2012. The firm specializes in early-stage technology companies, particularly in the healthcare, insurance, and software sectors. Lupa Capital provides not only financial investment but also strategic support to help these companies navigate growth challenges. Among their notable transactions, they invested in Sallve, which raised $1,750,000 in a seed round in April 2019, focusing on beauty and skincare products. This investment highlights Lupa Capital's engagement in the beauty industry, which can encompass hair care products. Additionally, they have invested in other companies like SouSmile, which raised $1,100,000 in a seed round, further showcasing their interest in consumer-focused brands. While their primary focus is not exclusively on hair care, their involvement in beauty-related companies makes them a relevant player in the broader personal care market.


10. Latitud

  • Website: latitud.com
  • Type: Venture Capital
  • Headquarters: Sao Paulo, Sao Paulo, Brazil
  • Founded year: 2020
  • Headcount: 11-50
  • Number of deals in 2024: 24
  • LinkedIn: latitude4

Latitud is a venture capital firm and startup accelerator based in Sao Paulo, Brazil, founded in 2020. It supports tech founders in Latin America by providing funding, mentorship, and community resources to help startups scale and succeed. Latitud has been involved in various transactions, including a notable investment in Morado, a Colombian wholesale marketplace for beauty salons, which highlights their engagement in the beauty sector. Other investments include Clubbi, a B2B resource for small food retailers, and Mercanto, which, while not directly related to hair care, showcases their diverse investment portfolio. Overall, Latitud fosters growth in the tech ecosystem while also showing some interest in the beauty industry through specific investments.


11. Mindset Ventures

  • Website: mindset.ventures
  • Type: Venture Capital
  • Headquarters: Sao Paulo, Sao Paulo, Brazil
  • Founded year: 2016
  • Headcount: 1-10
  • Number of deals in 2024: 7
  • LinkedIn: mindset-ventures

Mindset Ventures is a venture capital firm based in Sao Paulo, Brazil, founded in 2016. The firm specializes in early-stage technology investments and provides capital and strategic support to startups across various sectors, including financial services and healthcare. Notably, Mindset Ventures has invested in Proven Skincare, a company that focuses on personalized skincare solutions, indicating their involvement in the beauty and personal care market. Additionally, they have participated in other seed rounds such as ChopValue Manufacturing and Aromyx, showcasing their diverse investment portfolio. However, the investment in Proven Skincare is particularly relevant as it aligns with the hair care products industry, highlighting their potential interest in this sector.


12. Atlantico

  • Website: atlantico.vc
  • Type: Venture Capital
  • Headquarters: Sao Paulo, Sao Paulo, Brazil
  • Founded year: 2019
  • Headcount: 1-10
  • Number of deals in 2024: 4
  • LinkedIn: atlanticopartners

Atlantico is a venture capital firm based in Sao Paulo, Brazil, founded in 2019. The firm focuses on early-stage companies in Latin America, providing funding and strategic support to founders who are working to create a better future. Atlantico aims to invest in companies that show early signs of product-market fit, helping them navigate growth challenges. Notably, Atlantico led a Series B investment of $20 million in Sallve, a company in the hair care products sector, demonstrating their commitment to this industry. Additionally, they participated in a Series A funding round for ZAX, a B2B trade platform, showcasing their diverse investment strategy across different sectors.


13. Vinci Compass Brasil

  • Website: vincipartners.com
  • Type: Private Equity
  • Headquarters: Rio De Janeiro, Rio De Janeiro, Brazil
  • Founded year: 2009
  • Headcount: 501-1000
  • Number of deals in 2024: 3
  • LinkedIn: vincipartners

Vinci Compass Brasil is a private equity firm based in Rio de Janeiro, Brazil, founded in 2009. The firm specializes in a range of financial services, including Private Equity, Infrastructure, Real Estate, and Corporate Advisory. Vinci Partners serves institutional investors and high-net-worth individuals, helping them navigate investment opportunities and optimize their portfolios for growth. Notably, Vinci Compass Brasil has made strategic investments in the cosmetics and personal care sector, including the acquisition of Farmax, a company that operates within this space. This transaction highlights their engagement in the beauty industry, which encompasses hair care products. Additionally, they participated in a funding round for Verdfrut, although the specifics of this investment are less directly related to hair care.


14. Opera Ventures

  • Website: opera.ventures
  • Type: Venture Capital
  • Headquarters: Bogota, Bogota, Colombia
  • Founded year: 2021
  • Headcount: 1-10
  • Number of deals in 2024: 2
  • LinkedIn: opera-ventures

Opera Ventures is a venture capital fund based in Bogota, Colombia, founded in 2021. The firm specializes in early-stage investments, primarily in technology companies across Latin America, providing funding between $100k and $1M. Their mission is to accelerate value creation in the region by supporting passionate tech entrepreneurs. Notably, Opera Ventures participated in a pre-seed round for Morado, a Colombian wholesale marketplace for beauty salons, which raised USD 5 million. This transaction highlights their engagement in the beauty sector, including hair care products, despite their broader focus on technology.


15. FEMSA Ventures

  • Website: femsaventures.com
  • Type: Venture Capital
  • Headquarters: Chihuahua, Chihuahua, Mexico
  • Founded year: 2018
  • Headcount: 11-50
  • Number of deals in 2024: 4
  • LinkedIn: femsaventures

FEMSA Ventures is a Corporate Venture Capital firm based in Chihuahua, Mexico, founded in 2018. The firm focuses on investing in innovative startups and entrepreneurs across various sectors, including retail and technology, primarily targeting the Latin American market. In 2022, they participated in a significant pre-seed round for Morado, a Colombian wholesale marketplace for beauty salons, which raised USD 5 million. This investment highlights FEMSA Ventures' engagement in the beauty industry, indicating their potential interest in hair care products as part of their broader investment strategy.


16. Grupo Axo

  • Website: grupoaxo.com
  • Type: Corporate
  • Headquarters: Mexico
  • Founded year: 1994
  • Headcount: 5001-10000
  • Number of deals in 2024: 1
  • LinkedIn: grupo-axo

Grupo Axo is a corporate investor based in Mexico, founded in 1994. The company operates a multi-brand ecosystem in apparel, beauty, and personal care, distributing over 60 international brands across physical and digital stores in Mexico, Chile, Peru, and Uruguay. In recent transactions, Grupo Axo has acquired Chile's Komax, which, while not explicitly a hair care brand, is part of their strategy to enhance their beauty and personal care offerings. They also announced the acquisition of Grupo Promoda in May 2024, further indicating their commitment to expanding their presence in the beauty sector. This multi-faceted approach positions Grupo Axo as a significant player in the beauty and personal care market, including hair care products.



Hair Care Products Insights: Key Investors in Latin America


InvestorHeadquarterSizeFoundedDeals 2024
bossa investSao Paulo, Sao Paulo, Brazil11-50201156
Loccitane Em ProvenceBrazil5001-1000019760
KaszekSao Paulo, Sao Paulo, Brazil11-50201117
Order VCSao Paulo, Sao Paulo, Brazil1-101
CanarySao Paulo, Sao Paulo, Brazil11-50201723
QuartzSao Paulo, Sao Paulo, Brazil1-1020200
Igah, Ventures.Sao Paulo, Sao Paulo, Brazil11-5020112
Grupo PegasusBogota, Bogota, Colombia11-5020000
Lupa CapitalSao Paulo, Sao Paulo, Brazil1-1020120
LatitudSao Paulo, Sao Paulo, Brazil11-50202024
Mindset VenturesSao Paulo, Sao Paulo, Brazil1-1020167
AtlanticoSao Paulo, Sao Paulo, Brazil1-1020194
Vinci Compass BrasilRio De Janeiro, Rio De Janeiro, Brazil501-100020093
Opera VenturesBogota, Bogota, Colombia1-1020212
FEMSA VenturesChihuahua, Chihuahua, Mexico11-5020184
Grupo AxoMexico5001-1000019941


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