The pet supplies industry in Europe is vibrant and rapidly evolving, characterized by a wide array of companies offering everything from pet food to health and wellness products. With pet ownership on the rise, particularly during the pandemic, consumers are increasingly seeking high-quality, innovative products for their companions. This growth has attracted new entrants and investors keen to capitalize on changing consumer behaviors. Trends like sustainability and digital adoption are shaping future offerings, while technological advancements enhance customer engagement. As the industry continues to expand, investment opportunities abound, fostering a healthy competitive atmosphere among established and emerging players.


The list of notable investors in pet supplies offers insight into the vibrant European financial landscape for the sector. With a mix of corporate, private equity, and venture capital firms, these investors hail from key locations like the UK, France, and Luxembourg. Their firm sizes vary from small teams to large organizations, a reflection of their investment strategies. Notably, these firms have engaged in significant deal-making activities in 2024, with participants like CVC Capital Partners leading the charge by completing 16 investments during the year, showing a growing interest in the pet supplies market.


Top 19 Pet Supplies Investors in Europe


1. CVS Group plc

  • Website: cvsukltd.co.uk
  • Type: Corporate
  • Headquarters: Diss, England, United Kingdom (UK)
  • Founded year: 1999
  • Headcount: 5001-10000
  • Number of deals in 2024: 1
  • LinkedIn:

CVS Group plc is a corporate investor based in Diss, England, United Kingdom, founded in 1999. The company operates as a veterinary services provider, offering comprehensive care for small animals, equine, and farm animals. Their services include veterinary care, pet insurance, and health programs, catering to pet owners and farmers alike. CVS Group has been active in the pet care industry, evidenced by their acquisitions of various veterinary practices, such as Highcliff Veterinary Practice in 2014, Priory Veterinary Group in 2006, Bennett Williams Vets in 2018, Cundall & Duffy Veterinary Surgeon in 2017, and Haygate Veterinary Centres in 2002. These transactions highlight their commitment to expanding their veterinary services, which are crucial for the health and wellbeing of pets, thereby reinforcing their relevance in the pet supplies sector.


2. Crowdcube

  • Website: crowdcube.com
  • Type: Corporate
  • Headquarters: London, England, United Kingdom (UK)
  • Founded year: 2010
  • Headcount: 51-200
  • Number of deals in 2024: 3
  • LinkedIn: crowdcube-limited

Crowdcube is a London-based crowdfunding platform founded in 2010 that enables businesses to raise capital through equity investments. It connects startups and SMEs with potential investors, facilitating the funding process. Crowdcube has been involved in several notable transactions within the pet supplies industry, including Aristopet, which raised $182,144 in August 2020; Poppy’s Picnic, which raised $802,553 in February 2018; HOWND, which raised $134,576 in April 2021; PitPat, which raised $971,392 in December 2016; and Catipilla, which raised $253,485 in January 2021. This involvement highlights Crowdcube's commitment to promoting diversity and inclusion while providing investment management services to its clients, particularly in the pet supplies sector.


3. Bpifrance French Tech Accélération


Bpifrance French Tech Accélération is a venture capital investor based in Paris, Île-De-France, France, founded in 2015. As a public entity and financial institution, Bpifrance supports entrepreneurs and businesses in France and internationally through a range of services, including direct funding, export credit insurance, and private equity investments. They aim to foster entrepreneurship and innovation by providing coaching and partnerships to help businesses navigate growth and international expansion. Notably, Bpifrance has been involved in several transactions relevant to the pet supplies industry, including investments in Dalma, which raised $21,759,802 in a Series B round, and Vetbiolix, which raised $4,230,248 in a venture round and $2,771,671 in a seed round. These investments highlight Bpifrance's commitment to supporting companies that contribute to the pet care sector.


4. EQT Group

  • Website: eqtgroup.com
  • Type: Private Equity
  • Headquarters: Stockholm, Stockholm, Sweden
  • Founded year: 1994
  • Headcount: 1001-5000
  • Number of deals in 2024: 30
  • LinkedIn: eqt-partners

EQT Group is a prominent investment firm founded in 1994, specializing in private equity, infrastructure, real estate, growth equity, and venture capital. Based in Stockholm, Sweden, EQT serves institutional investors by managing diverse investment portfolios across various sectors and geographies. In the pet supplies context, EQT has made notable investments, including the acquisition of Musti ja Mirri Group, a leading pet specialty retailer in the Nordic region, and Evidensia Djursjukvård, the Nordic market leader in veterinary services. Additionally, they invested in Bought By Many, a leading pet insurance provider, as part of a significant funding round. These transactions highlight EQT's active role in the pet supplies industry, showcasing their commitment to this market.


5. 3i Group plc

  • Website: 3i.com
  • Type: Private Equity
  • Headquarters: London, England, United Kingdom (UK)
  • Founded year: 1945
  • Headcount: 201-500
  • Number of deals in 2024: 3
  • LinkedIn: 3i-group-plc

3i Group plc is a London-based private equity firm founded in 1945, specializing in private equity and infrastructure investments. The firm focuses on providing capital and expertise to mid-market companies, helping them grow sustainably. With a strong international presence and a diverse portfolio, 3i Group aims to create value for its stakeholders through strategic investments. Notably, 3i Group has made significant investments in the pet supplies sector, including the acquisition of a majority stake in MPM, a premium natural pet food company, for approximately £125 million in November 2020. This investment highlights MPM's strong market position and international presence. Additionally, 3i Group acquired Phibro Animal Health in March 2008, further emphasizing their commitment to the pet and animal health markets. These transactions illustrate 3i Group's active role in the pet supplies industry, alongside their broader investment strategy.


6. Cvc

  • Website: cvc.com
  • Type: Private Equity
  • Headquarters: Luxembourg
  • Founded year: 2005
  • Headcount: 1001-5000
  • Number of deals in 2024: 16
  • LinkedIn: cvc-capital-partners

CVC Capital Partners is a prominent private equity investment firm based in Luxembourg, founded in 2005. The firm specializes in private equity, credit, secondaries, and infrastructure, managing approximately €193 billion in assets for over 1000 clients, including pension funds and institutional investors. CVC has made notable investments in the pet supplies industry, including the acquisition of Petco in March 2016 for $4.6 billion, which is a leading pet supplies retailer. Additionally, in October 2021, CVC acquired a majority stake in Medivet, a veterinary group with over 350 branches in the UK, further solidifying their presence in the pet care sector. These strategic investments reflect CVC's focus on delivering sustainable value and growth through their involvement in the pet supplies market.


7. Verdane

  • Website: verdane.com
  • Type: Private Equity
  • Headquarters: Oslo, Oslo, Norway
  • Founded year: 1985
  • Headcount: 51-200
  • Number of deals in 2024: 7
  • LinkedIn: verdane-capital

Verdane is a private equity investment firm based in Oslo, Norway, founded in 1985. The firm specializes in growth equity investments, particularly in technology-enabled companies, and provides capital and hands-on support to help businesses scale. Verdane focuses on digitalization and decarbonization trends, primarily targeting technology companies looking to enhance their market position and operational efficiency. Notably, Verdane has invested in Pet Media Group, which raised $12 million in a Series A funding round in August 2019, indicating their engagement in the pet supplies sector. This investment showcases their interest in companies that cater to pet owners and the broader pet industry, despite their primary focus on technology.


8. Index Ventures

  • Website: indexventures.com
  • Type: Venture Capital
  • Headquarters: London, England, United Kingdom (UK)
  • Founded year: 1996
  • Headcount: 51-200
  • Number of deals in 2024: 67
  • LinkedIn: index-ventures

Index Ventures is a venture capital firm founded in 1996, based in London, England. The firm invests in innovative startups across various sectors, including technology and healthcare, and emphasizes building long-term partnerships with entrepreneurs. Notably, Index Ventures has participated in funding rounds for Pets Deli, a Berlin-based startup specializing in pet supplies, contributing to both seed and Series A funding rounds. This involvement highlights their interest in the pet supplies market, alongside their broader investment strategy that includes diverse industries.


9. Bgf

  • Website: bgf.co.uk
  • Type: Venture Capital
  • Headquarters: London, England, United Kingdom (UK)
  • Founded year: 2011
  • Headcount: 51-200
  • Number of deals in 2024: 53
  • LinkedIn: bgfinvestments

BGF Investment Management Limited is a venture capital firm based in London, England, founded in 2011. The firm specializes in providing growth funding and value creation support to small and mid-sized businesses across the UK and Ireland. BGF addresses the funding gap in the market through minority investments and extensive support services. Notably, BGF has invested in Scrumbles, a London-based natural pet food brand, raising £6M in funding in March 2023. This investment highlights BGF's involvement in the pet supplies industry, showcasing their commitment to supporting businesses in this sector. Additionally, BGF has a diverse portfolio, having invested in various industries, including children's products and sustainable solutions, which reflects their broad investment strategy.


10. VetPartners Limited

  • Website: vetpartners.co.uk
  • Type: Corporate
  • Headquarters: York, England, United Kingdom (UK)
  • Founded year: 2015
  • Headcount: 5001-10000
  • Number of deals in 2024: 1
  • LinkedIn: vetpartners-limited

VetPartners Limited is a corporate investor based in York, England, founded in 2015. The company operates as a veterinary practice group, providing a wide range of services for pets, equines, and farm animals across the UK. With a network of practices, VetPartners is dedicated to delivering high-quality veterinary care and support to pet owners and farmers. Notably, VetPartners has made significant acquisitions in the pet care sector, including the acquisition of VetUK Ltd, which is one of the UK's largest online pet care suppliers, announced on April 14, 2021. This acquisition aims to enhance VetPartners' service offerings across its 160 practices. Additionally, they acquired Time Right Group Limited and its subsidiary, Pet Cremation Services, on March 1, 2021, further diversifying their services in the veterinary sector. Other acquisitions include Goddard, Garston Veterinary Group, and Abbey Veterinary Centres, all of which reflect VetPartners' strategic moves to expand their operations and service offerings in the veterinary and pet care markets.


11. IK Partners

  • Website: ikpartners.com
  • Type: Private Equity
  • Headquarters: London, England, United Kingdom (UK)
  • Founded year: 1989
  • Headcount: 201-500
  • Number of deals in 2024: 14
  • LinkedIn: ik-investment-partners

IK Partners is a private equity firm based in London, England, specializing in mid-market investments across Europe. Founded in 1989, the firm focuses on providing capital and strategic support to businesses in various sectors, including Business Services, Healthcare, Consumer, and Industrials. Notably, IK Partners has made significant investments in the pet supplies industry, acquiring Forthglade Foods, a company known for its natural pet food products, in September 2020. Additionally, they acquired Ceva Santé Animale, a prominent player in animal health, in July 2003. These transactions highlight IK Partners' commitment to enhancing growth and creating long-term value in the pet supplies sector, alongside their broader investment strategy.


12. Kima Ventures

  • Website: kimaventures.com
  • Type: Venture Capital
  • Headquarters: Paris, Île-De-France, France
  • Founded year: 2010
  • Headcount: 1-10
  • Number of deals in 2024: 50
  • LinkedIn: kima-ventures

Kima Ventures is a venture capital firm based in Paris, Île-De-France, France, founded in 2010. The firm specializes in investing in early-stage startups across various sectors, backing two startups per week with financial support and mentorship. Notably, Kima Ventures has participated in several transactions within the pet supplies context, including investments in Dalma, a French pet insurance startup that raised €15 million in Series A funding, and Hachiko, which raised funds in a seed round. Additionally, they invested in Barkibu, another startup in the pet services space. These transactions highlight Kima Ventures' engagement in the pet industry, making them a relevant player in this sector.


13. Swedencare

  • Website: swedencare.com
  • Type: Corporate
  • Headquarters: Malmo, Skåne, Sweden
  • Founded year: 2000
  • Headcount: 11-50
  • Number of deals in 2024: 1
  • LinkedIn: swedencare

Swedencare is a corporate investor based in Malmo, Skåne, Sweden, specializing in pet health products. Founded in 2000, the company offers a range of dietary supplements aimed at improving the health of dogs, cats, and horses, addressing various issues such as dental care and anxiety. Swedencare operates an online store for direct consumer sales. In recent years, the company has made several strategic acquisitions to enhance its portfolio in the pet healthcare sector. Notable transactions include the acquisition of NaturVet for $447.5 million, which specializes in therapy supplements for pets, and Nutravet for 375 million SEK, a producer of animal healthcare products. Additionally, Swedencare acquired Animal Pharmaceuticals Inc. for approximately 131 million SEK and Stratford Pharmaceuticals for about $16.99 million. Most recently, they acquired Vet Buyers Direct, a company focused on veterinary clinic memberships, further expanding their sales channels in the veterinary industry. These transactions highlight Swedencare's active role in the pet supplies market and its commitment to enhancing pet health through innovative products.


14. Ardian

  • Website: ardian.com
  • Type: Private Equity
  • Headquarters: Paris, Île-De-France, France
  • Founded year: 1996
  • Headcount: 1001-5000
  • Number of deals in 2024: 21
  • LinkedIn: ardian

Ardian is a prominent investment management firm founded in 1996, headquartered in Paris, Île-De-France, France. Specializing in private equity, real assets, and credit solutions, Ardian provides tailored investment strategies to institutional investors, family offices, and pension funds, enabling access to high-quality private market investments. With a global presence and a commitment to sustainable finance, Ardian aims to create lasting value for its clients. Notably, Ardian has made significant investments in the pet supplies sector, including a recent acquisition of a minority stake in Mon Véto, a leading independent group of veterinary clinics in France, which operates 231 clinics and has a turnover exceeding €180 million. Additionally, Ardian has previously invested in Ceva Santé Animale, a company focused on animal health, further solidifying their involvement in the pet industry. These transactions highlight Ardian's strategic interest in the pet supplies market, alongside their broader investment portfolio.


15. Eurazeo

  • Website: eurazeo.com
  • Type: Private Equity
  • Headquarters: Paris, Île-De-France, France
  • Founded year: 1969
  • Headcount: 201-500
  • Number of deals in 2024: 40
  • LinkedIn: eurazeo

Eurazeo is an investment management firm based in Paris, Île-De-France, France, specializing in private equity, private debt, and real assets. Founded in 1969, Eurazeo provides tailored investment strategies to businesses, focusing on growth and expansion across various sectors, including technology and healthcare. Notably, Eurazeo has made significant strides in the pet supplies industry, exemplified by its acquisition of a majority stake in Ultra Premium Direct, a French pet food brand, for EUR 68 million in March 2021. This investment highlights Eurazeo's commitment to the pet supplies market, alongside its diverse portfolio that includes investments in other sectors such as e-commerce and life sciences. With a strong presence in the investment management landscape, Eurazeo continues to seek opportunities that align with its growth-oriented strategy.


16. JamJar Investments


JamJar Investments is a venture capital firm based in London, England, founded in 2013. The firm specializes in investing in early-stage consumer tech brands, providing both financial backing and strategic support to help these companies grow. Notably, JamJar has invested in several companies within the pet supplies industry, including Tails.com, which raised funds in both Seed and Series A rounds, and ManyPets, which secured funding in a Series B round. In 2024, they also invested in Marleybones and Meatly, further solidifying their commitment to supporting innovative brands in the pet supplies sector. Their focus on building strong relationships with consumer brands is evident in their investment strategy, leveraging their experience from previous successful ventures to foster growth in the pet supplies market.


17. Nestlé

  • Website: nestle.com
  • Type: Corporate
  • Headquarters: Vevey, Vaud, Switzerland
  • Founded year: 1866
  • Headcount: 10001+
  • Number of deals in 2024: 2
  • LinkedIn: nestle-s-a-

Nestlé S.A. is a multinational food and beverage company based in Vevey, Vaud, Switzerland, founded in 1866. With over 10,000 employees, Nestlé offers a diverse range of products, including coffee, dairy, and notably, pet care items. The company has made significant investments in the pet supplies industry, highlighted by its acquisition of Ralston Purina Company in 2001, a leading pet food brand. In 2010, Nestlé further expanded its pet care portfolio by acquiring Waggin’ Train, a popular dog treat brand. More recently, in 2018, Nestlé acquired a majority stake in Wamiz, a French digital media platform catering to pet owners, showcasing its commitment to engaging with the pet community. These strategic acquisitions underline Nestlé's dedication to the pet supplies market while maintaining a broader focus on food and beverage products.


18. SoftBank Investment Advisers


SoftBank Investment Advisers, also known as the SoftBank Vision Fund, is a venture capital firm founded in 2017 and based in London, England. The firm specializes in investing in technology-focused companies, particularly those innovating in artificial intelligence and other advanced technologies. Their diverse portfolio spans multiple sectors, including health tech and fintech. Notably, SoftBank has made significant investments in the pet supplies industry, such as a $75 million Series B funding round for Embark Veterinary, which aims to improve dog health and longevity, and a $300 million investment in Wag, a dog-walking service. These transactions highlight SoftBank's commitment to supporting growth-stage companies in the pet sector, alongside their broader investment strategy.


19. Endless LLP

  • Website: endlessllp.com
  • Type: Private Equity
  • Headquarters: Leeds, England, United Kingdom (UK)
  • Founded year: 2005
  • Headcount: 11-50
  • Number of deals in 2024: 2
  • LinkedIn: endless-llp

Endless LLP is a private equity firm based in Leeds, England, founded in 2005. The firm specializes in investment management and consulting services, focusing on providing tailored investment solutions to businesses in complex situations. Endless LLP has a diverse portfolio, with notable transactions including the acquisition of Kennelpak, a pet supplies company, on July 13, 2017. This acquisition highlights their engagement in the pet supplies industry. Additionally, they have invested in various sectors, including Food & Beverage and Industrials, demonstrating their versatility in investment strategies. Other significant transactions include the acquisition of Kiddicare, a children's retailer, and Amscan International, a party products manufacturer, showcasing their broad investment interests.



Pet Supplies Insights: Key Investors in Europe


InvestorHeadquarterSizeFoundedDeals 2024
CVS Group plcDiss, England, United Kingdom (UK)5001-1000019991
CrowdcubeLondon, England, United Kingdom (UK)51-20020103
Bpifrance French Tech AccélérationParis, Île-De-France, France1-102015198
EQT GroupStockholm, Stockholm, Sweden1001-5000199430
3i Group plcLondon, England, United Kingdom (UK)201-50019453
CvcLuxembourg1001-5000200516
VerdaneOslo, Oslo, Norway51-20019857
Index VenturesLondon, England, United Kingdom (UK)51-200199667
BgfLondon, England, United Kingdom (UK)51-200201153
VetPartners LimitedYork, England, United Kingdom (UK)5001-1000020151
IK PartnersLondon, England, United Kingdom (UK)201-500198914
Kima VenturesParis, Île-De-France, France1-10201050
SwedencareMalmo, Skåne, Sweden11-5020001
ArdianParis, Île-De-France, France1001-5000199621
EurazeoParis, Île-De-France, France201-500196940
JamJar InvestmentsLondon, England, United Kingdom (UK)1-1020136
NestléVevey, Vaud, Switzerland10001+18662
SoftBank Investment AdvisersLondon, England, United Kingdom (UK)201-500201714
Endless LLPLeeds, England, United Kingdom (UK)11-5020052


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